UX Manager B2B & Broker

📍 Job Overview

Job Title: UX Manager B2B & Broker

Company: NN Group

Location: The Hague, Netherlands

Job Type: FULL_TIME

Category: User Experience (UX) Management / Design Operations

Date Posted: 2026-06-02

Experience Level: 10+ years

🚀 Role Summary

• Lead the strategic direction and execution of UX design initiatives for NN Group's B2B and Broker platforms, ensuring a unified and optimal customer experience.

• Drive the maturation of UX design practices across the organization, fostering a culture of user-centricity and data-driven decision-making.

• Manage, mentor, and develop a team of UX designers, optimizing their professional growth and contribution to cross-functional product teams.

• Collaborate closely with senior leadership, product management, and engineering to influence product strategy and integrate UX effectively throughout the development lifecycle.

• Champion UX interests across NN Group, building organizational support and ensuring that user needs are paramount in the design of digital products and services.

📝 Enhancement Note: While the title is "UX Manager," the responsibilities and requirements strongly suggest a senior leadership role focused on strategic UX direction and team development, rather than purely hands-on design. The emphasis on "organizational-wide support," "strengthening maturity," and "design vision and strategy" points to a role that bridges design leadership with business objectives. This is a GTM-adjacent role, impacting product strategy and customer experience which directly influences Go-To-Market effectiveness.

📈 Primary Responsibilities

• Develop and implement a comprehensive UX design vision and strategy for B2B and Broker digital products, aligning with overarching business goals and customer needs.

• Oversee the end-to-end UX design process across multiple touchpoints, including the advisor portal, My NN Business environment, and the business website, ensuring consistency and quality.

• Coach and develop a team of UX designers, providing clear direction, performance feedback, and opportunities for professional growth and skill enhancement.

• Actively participate in the NN Design Guild's core team, collaborating with other UX Managers to elevate UX maturity and establish best practices across the entire organization.

• Drive the adoption of standard design practices and efficient collaboration models within multidisciplinary product teams, ensuring seamless integration of UX work.

• Conduct user research and validation activities, translating customer problems into actionable design solutions and ensuring they meet user needs and business objectives.

• Manage senior stakeholder relationships, effectively communicating UX rationale, gathering feedback, and building consensus to influence product roadmaps and strategies.

• Ensure optimal utilization of design talent by strategically positioning designers within product teams and fostering their professional development.

• Collaborate closely with Customer Research and the central Design System team to enhance designer efficiency and leverage standardized components.

📝 Enhancement Note: The responsibilities highlight a strategic leadership function, focusing on process maturity, team development, and cross-functional influence. This role requires not just design leadership but also organizational change management and strategic planning within the UX domain, impacting how products are perceived and adopted by B2B clients and brokers.

🎓 Skills & Qualifications

Education:

Experience:

• At least 10 years of progressive experience in UX design, with a significant portion spent within large, complex organizational structures.

• A strong preference for candidates with a blend of agency, consultancy, and in-house experience, demonstrating adaptability and a broad understanding of design challenges.

• Proven track record in hierarchical leadership, including direct HR responsibilities, and a demonstrated ability to coach and develop design professionals.

• Extensive experience in developing and implementing design vision and strategy for digital products and platforms.

• Significant experience in advancing the maturity of UX design capabilities within a complex organizational setting.

Required Skills:

• UX Design Strategy & Vision: Ability to define and execute a clear UX vision and strategy that aligns with business objectives.

• Leadership & Team Management: Proven experience in leading, mentoring, and developing UX design teams, including HR responsibilities and professional coaching.

• Stakeholder Management: Exceptional ability to engage with and influence senior stakeholders, product owners, and engineering leads.

• Product Development Lifecycle: Deep understanding and practical application of UX methodologies across discovery, design, prototyping, and validation phases.

• Design Maturity Advancement: Demonstrated success in improving UX practices and maturity within a large, complex organization.

• Cross-functional Collaboration: Strong ability to foster collaboration between UX, Product Management, Engineering, and Customer Research teams.

• Business Acumen: Understanding of business objectives and how UX contributes to customer satisfaction, retention, and revenue growth in a B2B context.

• Language Proficiency: Fluency in both Dutch and English, essential for communication within the Netherlands-based team and with international stakeholders.

Preferred Skills:

• Experience with financial services products and understanding of the B2B and Broker markets.

• Familiarity with design systems and their implementation for consistency and efficiency.

• Experience with customer research methodologies and translating insights into design decisions.

• Knowledge of agile and lean development methodologies.

• Experience participating in or leading design guilds or communities of practice.

📝 Enhancement Note: The "10+ years" combined with "hierarchical leadership, including HR responsibilities" and "developing and implementing design vision and strategy" strongly indicates a senior management or director-level role within the UX function. The emphasis on "advancing the maturity of UX design" positions this as a strategic transformation role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic UX Initiatives: Showcase examples of leading UX strategy development and implementation for complex digital products or platforms.

• Team Development & Leadership: Present case studies demonstrating successful leadership, mentorship, and professional development of UX design teams.

• Design Maturity Impact: Provide evidence of initiatives and outcomes related to improving UX design maturity within an organization.

• Cross-functional Collaboration: Illustrate how you have effectively collaborated with product, engineering, and research teams to deliver integrated user experiences.

• Stakeholder Influence: Include examples of how you have influenced product strategy and decision-making through compelling UX advocacy and data.

Process Documentation:

• UX Strategy Frameworks: Examples of frameworks or methodologies used to define and articulate UX strategy and vision.

• Design Process Optimization: Documentation of improvements made to UX design workflows, tools, or team collaboration processes to enhance efficiency and quality.

• Maturity Model Implementation: Evidence of using or developing UX maturity models to assess current states and plan for future growth.

• Cross-functional Process Integration: Diagrams or descriptions of how UX processes are integrated with product management and engineering workflows.

📝 Enhancement Note: For a role of this seniority, a portfolio should focus on strategic impact, leadership, and organizational transformation rather than individual design artifacts. The emphasis should be on demonstrating the ability to lead, strategize, and elevate the UX function within a large enterprise.

💵 Compensation & Benefits

Salary Range: €6,378 - €8,504 per month (based on a 36-hour work week) This range is estimated to be competitive for a senior UX Management role in the Netherlands, considering the experience level (10+ years), leadership responsibilities, and the specified salary band. The provided range of €6,378 to €8,504 per month translates to an annual salary of €76,536 to €102,048, excluding potential bonuses and allowances.

Benefits:

• 13th Month Salary: An additional month's salary paid out annually.

• Holiday Allowance: Standard holiday pay, typically a percentage of annual salary.

• Vacation Days: 27 vacation days for a 5-day work week, offering ample personal time off.

• Diversity Days: Three dedicated days to celebrate diversity, promoting an inclusive work environment.

• Pension Plan: A modern pension scheme administered by BeFrank, ensuring long-term financial security.

• Training and Learning Opportunities: Access to continuous professional development, including courses, workshops, and skill-building initiatives.

• NS Business Card (2nd Class): Unlimited travel for commuting and private use within the Netherlands, facilitating work-life balance and reducing transportation costs.

• Travel Expense Reimbursement: Compensation for travel expenses if using private transport instead of the NS Business Card.

• Home Office Allowance: Financial support for setting up a productive home workspace.

• Internet Allowance: Contribution towards internet costs for remote or hybrid work arrangements.

Working Hours: 36 hours per week, indicating a slightly compressed work week, which may offer additional flexibility.

📝 Enhancement Note: The salary range provided is explicit and detailed. The benefits package is comprehensive, with particular emphasis on travel and home office support, aligning with modern hybrid work expectations in the Netherlands. The 36-hour work week is a significant detail for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Insurance and Asset Management). NN Group is a major European financial services company with a strong presence in insurance, pensions, and asset management. This industry context implies a need for robust, secure, and user-friendly digital solutions that cater to complex client needs and regulatory environments.

Company Size: Large Enterprise. NN Group is a significant global player, indicating a complex organizational structure, established processes, and a large user base for its digital platforms. For a UX Manager, this means opportunities to drive impact across a wide scope, but also potential challenges in navigating organizational change and aligning diverse stakeholder interests.

Founded: NN Group has a long history, with roots tracing back to the 19th century. This heritage suggests a stable, established organization with a strong brand reputation, but also potentially legacy systems and ingrained ways of working that a UX leader might need to address.

Team Structure:

• Reporting Line: The UX Manager reports to the Head of B2B & Broker within the central Customer & Digital organization. This places the role in a strategic leadership position focused on a specific, high-value domain.

• Team Composition: The role directly manages a team of four UX designers. These designers are part of multidisciplinary product teams that also include product owners, developers, and other specialists.

• Cross-functional Collaboration: Close collaboration is expected with Customer Research, the central Design System team, and peers within the NN Design Guild. This indicates a highly collaborative and integrated approach to UX development.

Methodology:

• User-Centricity: A core tenet is ensuring UX design is applied meaningfully to address real customer problems and deliver tangible business impact.

• Data-Driven Decisions: While not explicitly stated as a primary methodology, the emphasis on "validated solutions" and "customer problems" implies a reliance on research and data to inform design.

• Design Maturity Focus: A key objective is to strengthen and advance the maturity of UX design practices throughout the organization.

• Agile/Iterative Development: The mention of multidisciplinary product teams suggests an agile or iterative development environment where UX is integrated into the product lifecycle.

Company Website: https://www.nn-group.com/

📝 Enhancement Note: The description of the B2B & Broker domain as part of the central Customer & Digital organization highlights the strategic importance of providing a unified customer experience across all business units. The "results-driven culture" and "international team" context suggests a dynamic environment where performance and collaboration are key.

📈 Career & Growth Analysis

Operations Career Level: Senior Management / Leadership. This role is positioned as a senior UX Manager, responsible for strategic direction, team leadership, and organizational influence within a critical domain (B2B & Broker). It goes beyond individual contributor or team lead responsibilities, demanding strategic planning and execution.

Reporting Structure: Direct reports include four UX Designers. The role reports to the Head of B2B & Broker, placing it within the leadership team for that domain. This structure offers visibility and influence at a strategic level.

Operations Impact: The UX Manager's impact is significant, directly influencing the customer experience for NN's business clients and advisors. This has downstream effects on client acquisition, retention, satisfaction, and ultimately, revenue and market share within the B2B and Broker segments. By strengthening UX maturity, the role contributes to more effective product development and a stronger competitive position.

Growth Opportunities:

• UX Leadership Path: Potential to advance to a Director-level UX role, overseeing larger domains or multiple UX teams, or taking on broader responsibilities within the Customer & Digital organization.

• Strategic Initiatives: Opportunity to lead significant organizational change initiatives related to design thinking, user-centricity, and digital transformation.

• Broader Domain Impact: Transition into roles with wider strategic scope within Customer & Digital or other business units, leveraging deep understanding of customer experience.

• Design System Leadership: Potential to take a more prominent role in the evolution and governance of NN's central Design System.

• Mentorship & Coaching: Continued development of leadership and coaching skills through managing and growing a design team.

📝 Enhancement Note: The role offers a clear path for growth within UX leadership, with opportunities to influence strategy at an enterprise level. The emphasis on "advancing maturity" and "design vision" points to a role that is not just about managing current operations but about shaping the future of UX at NN Group.

🌐 Work Environment

Office Type: Hybrid Work Model. The role is based at the Haagse Poort - Low Rise office in The Hague, Netherlands, but the "TELECOMMUTE" location type and NS Business Card benefit suggest a hybrid arrangement where employees are expected to be in the office for key collaborative activities, but also have flexibility to work remotely.

Office Location(s): The Hague, Netherlands. This location is a major hub for NN Group, offering a professional and well-equipped workspace.

Workspace Context:

• Collaborative Hub: The office environment is designed to foster collaboration among multidisciplinary teams, facilitating in-person interactions with product owners, engineers, and fellow UX professionals.

• Tools & Technology: While specific tools are not detailed here, it's reasonable to assume access to standard UX design software, collaboration platforms, and potentially a mature design system.

• Team Interaction: Opportunities for regular interaction with direct reports, peers in the Design Guild, and leadership within the B2B & Broker domain, encouraging knowledge sharing and co-creation.

Work Schedule: 36 hours per week. This compressed work week offers a good work-life balance, allowing for flexibility while ensuring full-time commitment to responsibilities.

📝 Enhancement Note: The hybrid nature of the work, coupled with generous travel benefits, suggests a company that values flexibility and employee well-being. The focus on collaboration within the office environment is key for a leadership role that involves team management and stakeholder engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a conversation with Talent Acquisition Specialist Hilde Diemel to assess basic qualifications, cultural fit, and interest.

• Hiring Manager Interview: In-depth discussion with the Head of B2B & Broker to evaluate strategic thinking, leadership experience, and understanding of the B2B/Broker domain.

• Portfolio Review & Case Study: Presentation of a portfolio showcasing strategic UX initiatives, leadership impact, and examples of advancing design maturity. This may involve a specific case study designed to assess problem-solving and strategic articulation.

• Team & Peer Interviews: Meetings with direct reports (UX Designers) and key collaborators (e.g., Product Managers, Engineering Leads, other UX Managers) to assess leadership style, collaboration skills, and team dynamics.

• Final Interview: Potentially a session with senior leadership to confirm strategic alignment and discuss overall fit.

Portfolio Review Tips:

• Strategic Focus: Emphasize strategic impact, leadership, and organizational change. Showcase how your decisions influenced product direction and business outcomes.

• Leadership Case Studies: Detail instances where you led teams through complex projects, mentored designers, and fostered professional growth. Quantify team improvements where possible.

• Maturity & Process Improvement: Present examples of how you assessed and improved UX maturity, implemented new processes, or adopted new tools to enhance efficiency and quality.

• Stakeholder Management: Illustrate how you navigated complex stakeholder landscapes, built consensus, and advocated for user needs at senior levels.

• Conciseness and Clarity: Structure your portfolio logically, focusing on 3-5 key projects that best demonstrate your capabilities as a strategic UX leader. Clearly articulate the problem, your approach, the solution, and the measurable impact.

Challenge Preparation:

• Strategic Thinking: Be prepared to discuss your approach to developing a UX vision and strategy for a complex domain like B2B financial services.

• Leadership Scenarios: Anticipate questions about managing underperforming designers, resolving team conflicts, fostering collaboration, and driving change.

• Industry Awareness: Demonstrate an understanding of current trends in UX, particularly within financial services and B2B contexts, and how they apply to NN Group.

• Process & Maturity: Be ready to articulate your philosophy on UX process optimization and how you would approach increasing UX maturity within a large organization.

📝 Enhancement Note: The emphasis on portfolio review for strategic impact and leadership, rather than just design execution, is critical. Candidates should prepare to discuss their approach to organizational design, stakeholder influence, and driving measurable business value through UX.

🛠 Tools & Technology Stack

Primary Tools:

• UX Design Software: Proficiency with industry-standard tools like Figma, Sketch, Adobe XD, or similar for wireframing, prototyping, and visual design.

• Collaboration Platforms: Experience with tools such as Jira, Confluence, Slack, Microsoft Teams for project management, documentation, and team communication.

• Design System Management: Familiarity with tools and processes for creating, maintaining, and scaling design systems.

• Prototyping Tools: Expertise in tools like InVision, Axure, or Figma for creating interactive prototypes to validate user flows and concepts.

Analytics & Reporting:

• Web Analytics: Experience with platforms like Google Analytics, Adobe Analytics, or similar to track user behavior and measure UX impact.

• User Feedback Tools: Familiarity with survey tools (e.g., SurveyMonkey, Typeform) and feedback platforms to gather qualitative insights.

• A/B Testing Platforms: Understanding of tools used for A/B testing and multivariate testing to optimize user interfaces based on performance data.

CRM & Automation:

• While not directly a UX tool, understanding how UX integrates with CRM systems (e.g., Salesforce) and automation platforms is beneficial for understanding the broader customer journey.

📝 Enhancement Note: Specific tool mentions are not present in the job description. However, given the seniority and company size, proficiency with leading enterprise-grade UX and collaboration tools, along with an understanding of how UX data integrates with analytics and CRM systems, is expected. The role will likely leverage a mature design system and require collaboration across various digital platforms.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the needs of business clients and advisors, making them central to all design decisions.

• Collaboration & Teamwork: Valuing strong partnerships across product, engineering, research, and other departments to achieve shared goals and deliver cohesive experiences.

• Continuous Improvement & Maturity: A drive to constantly enhance UX processes, skills, and organizational impact through learning and adaptation.

• Impact & Results: Focusing on delivering tangible business value and positive customer outcomes through thoughtful and effective UX design.

• Professional Development: Encouraging individual growth, skill enhancement, and career progression for all team members.

Collaboration Style:

• Integrated Approach: UX designers work closely within multidisciplinary product teams, fostering a collaborative and iterative development process.

• Knowledge Sharing: Active participation in the NN Design Guild for regular knowledge exchange, inspiration sessions, and cross-pollination of ideas among UX professionals.

• Cross-functional Advocacy: Proactively engaging with stakeholders across different departments to build support for UX initiatives and ensure alignment.

• Feedback Culture: Encouraging open and constructive feedback loops within teams and across the broader UX community to drive continuous improvement.

📝 Enhancement Note: The emphasis on "strengthening the maturity of UX design" and being part of the "NN Design Guild's core team" suggests a culture that values professional development, shared learning, and a collective effort to elevate UX standards across the organization. This implies a collaborative and growth-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Organizational Complexity: Navigating a large, established organization with potentially diverse stakeholder priorities and legacy systems requires strong influence and change management skills.

• Driving Design Maturity: Elevating UX standards and practices across multiple business units and product teams can be a gradual and challenging process, requiring consistent effort and advocacy.

• Balancing B2B/Broker Needs: Ensuring coherent and optimal experiences for distinct user groups (business clients and advisors) across various digital touchpoints.

• Resource Management: Effectively allocating and developing a team of four UX designers to meet the demands of multiple product teams and strategic initiatives.

• Cross-functional Alignment: Ensuring seamless integration of UX with product management and engineering, especially within agile development cycles.

Learning & Development Opportunities:

• Strategic UX Leadership: Opportunity to hone skills in developing and executing enterprise-level UX strategies and visions.

• Organizational Transformation: Gaining experience in leading significant UX maturity initiatives within a large financial institution.

• Financial Services Domain Expertise: Deepening understanding of the B2B and Broker segments within the insurance and pensions industry.

• Mentorship & Coaching: Developing advanced leadership and people management skills through direct team leadership.

• Industry Engagement: Contributing to the broader UX community through the NN Design Guild and potentially external conferences.

📝 Enhancement Note: The challenges outlined highlight the need for a candidate who is not only a skilled UX leader but also a strategic thinker and effective change agent. The growth opportunities are substantial, offering a path for significant professional development within a leading financial services organization.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing and implementing a UX vision and strategy for NN's B2B and Broker platforms over the next 1-3 years?"

• "Describe your experience in advancing the maturity of UX design within a large, complex organization. What specific steps did you take, and what were the outcomes?"

• "How do you ensure coherent user experiences across multiple digital touchpoints and product teams when stakeholder priorities may differ?"

• "What is your philosophy on managing and developing a team of UX designers, and how do you foster their professional growth and well-being?"

Company & Culture Questions:

• "Based on your research, what do you see as the biggest UX challenges and opportunities for NN Group in the B2B and Broker space?"

• "How would you contribute to NN's culture of collaboration and continuous improvement, particularly within the NN Design Guild?"

• "What do you know about the financial services industry and the specific needs of B2B clients and brokers?"

Portfolio Presentation Strategy:

• Focus on Leadership & Strategy: For each project, highlight your role as a leader, the strategic decisions you made, and the impact on business outcomes.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the results of your UX initiatives (e.g., improved conversion rates, reduced support tickets, increased user satisfaction).

• Showcase Process Maturity: Illustrate how you improved design processes, implemented new methodologies, or scaled UX capabilities.

• Stakeholder Narrative: Explain how you managed stakeholders, built consensus, and influenced decision-making.

• Team Development Examples: Include examples of how you mentored, coached, or developed designers on your team.

📝 Enhancement Note: Candidates should prepare to discuss their strategic thinking, leadership impact, and ability to drive organizational change. Examples should be concrete, data-driven, and clearly articulate their role and the resulting business value.

📌 Application Steps

To apply for this UX Manager position:

• Submit your application through the provided Workday job portal link.

• Tailor Your Resume: Highlight your 10+ years of UX design experience, specifically emphasizing leadership, strategy development, and experience within large, complex organizations. Quantify achievements and leadership responsibilities.

• Curate Your Portfolio: Prepare a portfolio that showcases your strategic UX leadership, team management capabilities, and experience in advancing design maturity. Focus on 3-5 impactful projects and be ready to articulate your strategic contributions and the business outcomes.

• Research NN Group: Understand NN Group's business, its position in the financial services market, and its B2B/Broker offerings. Familiarize yourself with their digital presence and any publicly available information on their customer experience initiatives.

• Prepare for Case Studies: Anticipate potential case study questions or exercises related to strategic UX planning, team leadership, or process improvement within a financial services context. Practice articulating your thought process and proposed solutions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.