Web Development Manager (Marketing & Webflow)

📍 Job Overview

Job Title: Web Development Manager (Marketing & Webflow)

Company: Adoreal

Location: Uruguay

Job Type: CONTRACTOR

Category: Marketing Operations / Web Development Management

Date Posted: 2026-06-01T21:47:46.118

Experience Level: 10+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead and manage a globally dispersed team of mid- to senior-level web developers, fostering technical excellence and strategic execution across all company web properties.

• Drive the development roadmap for marketing and corporate websites, ensuring alignment with business objectives, innovation, and disruptive technology adoption within the elective medicine SaaS sector.

• Oversee the technical aspects of complex website migrations, platform transitions, and content restructuring, minimizing downtime and ensuring seamless user experiences.

• Implement and manage web automations using tools like Zapier, Make, and custom scripts, integrating APIs to streamline workflows and enhance operational efficiency.

• Uphold and advance web design principles, UX best practices, SEO fundamentals, and web performance optimization across all digital assets.

📝 Enhancement Note: This role is positioned as a Web Development Manager with a strong emphasis on marketing websites and the Webflow platform, indicating a focus on Go-To-Market (GTM) operations and digital experience. The requirement for managing remote, globally dispersed teams and the context of a fast-growing vertical SaaS company in elective medicine suggest a need for robust project management, cross-functional collaboration, and strategic thinking within an operations framework.

📈 Primary Responsibilities

• Develop and execute a comprehensive web development roadmap, aligning with Adoreal's business objectives and innovation-driven strategy in the elective medicine SaaS market.

• Lead, mentor, and manage a globally dispersed team of web developers, conducting code reviews, providing constructive feedback, and fostering a collaborative, learning-oriented team culture.

• Oversee and execute complex website migrations, including platform transitions, domain transfers, and content restructuring, ensuring minimal disruption to client-facing operations.

• Design, build, and maintain pixel-perfect Webflow sites and WordPress instances, ensuring adherence to brand guidelines, UX best practices, and responsive design principles.

• Identify and implement automation opportunities using tools such as Zapier, Make, and custom scripts, integrating with APIs to streamline marketing workflows and improve operational efficiency.

• Ensure all web properties meet stringent standards for web performance optimization, SEO fundamentals, accessibility, and data analytics tracking.

• Collaborate closely with cross-functional teams including Design, Marketing, and Product to ensure cohesive digital experiences and successful feature rollouts.

• Manage multiple concurrent web development projects from initiation to launch, defining project plans, tracking progress, identifying risks, and communicating status updates to leadership and stakeholders.

• Establish and enforce web development standards, best practices, and robust Quality Assurance (QA) processes to maintain the highest quality of all web properties.

• Troubleshoot and resolve technical issues related to web platforms, integrations, and performance, implementing effective solutions to maintain site integrity and user experience.

📝 Enhancement Note: The responsibilities highlight a blend of technical leadership, team management, and strategic execution, crucial for a Web Development Manager supporting GTM functions. The emphasis on "practice-facing" aspects and supporting US clients indicates a direct impact on customer acquisition and retention strategies, firmly placing this role within the broader GTM operations ecosystem.

🎓 Skills & Qualifications

Education: While specific educational requirements are not explicitly stated, a Bachelor's degree in Computer Science, Web Development, Digital Marketing, or a related field is typically expected for a management role of this scope. Equivalent practical experience will also be considered.

Experience: Minimum of 8 years of professional web development experience, with at least 4 years in a dedicated management or team leadership role, demonstrating a progression in responsibility and impact. Proven experience managing remote, globally dispersed teams across multiple time zones is essential.

Required Skills:

• Expert-level proficiency in Webflow and WordPress development, administration, and best practices.

• Extensive experience managing complex website migrations, including platform transitions, domain transfers, and content restructuring.

• Strong command of web design principles, user experience (UX) best practices, and foundational Search Engine Optimization (SEO) techniques.

• Proven ability to build and implement automations using platforms like Zapier, Make, or custom scripts, and experience with API integrations.

• Proficiency in core web technologies: HTML, CSS, JavaScript, and responsive design principles.

• Demonstrated understanding of web performance optimization strategies and web analytics tools.

• Strong project management skills with the ability to effectively balance multiple priorities and manage concurrent projects.

• Excellent communication and interpersonal skills, capable of articulating technical concepts to both technical and non-technical stakeholders.

Preferred Skills:

• Experience with Figma for design collaboration and prototyping.

• Demonstrated success in scaling web infrastructure and processes within a growing organization.

• Familiarity with web auditing tools for identifying and resolving SEO-related issues.

• Experience in the elective medicine or healthcare SaaS industry.

• Native-level English fluency (written and verbal) is a requirement for this role.

• At least 5 years of experience with Figma, Webflow, and WordPress, coupled with a strong portfolio showcasing relevant projects.

📝 Enhancement Note: The emphasis on Webflow, WordPress, and automation tools like Zapier and Make, combined with project management and team leadership, points towards a role deeply integrated with marketing operations and GTM technology enablement. The requirement for native-level English fluency and a video introduction suggests a strong focus on communication and presentation skills vital for stakeholder management in a remote setting.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 5 years of experience with Figma, Webflow, and WordPress, demonstrating proficiency in building and managing sophisticated websites.

• Case studies that highlight successful complex website migrations, detailing the challenges, methodologies employed, and the positive outcomes achieved (e.g., reduced downtime, improved user engagement).

• Examples of implemented automations (e.g., Zapier, Make integrations) that streamlined specific workflows, improved efficiency, and contributed to business objectives.

• Projects demonstrating a strong understanding and application of UX/UI principles, responsive design, and SEO best practices, with measurable improvements in site performance or user satisfaction.

Process Documentation:

• Evidence of defining and maintaining web standards and best practices, including workflow design for development, QA, and deployment phases.

• Examples of establishing and enforcing robust Quality Assurance (QA) processes, including testing methodologies, bug tracking, and pre-deployment reviews.

• Documentation of strategies for identifying and implementing automation opportunities to improve operational efficiency within web development and marketing workflows.

• Case studies detailing the process of scaling web infrastructure and operations in a fast-paced or high-growth environment.

📝 Enhancement Note: For a Web Development Manager role with a marketing focus, the portfolio should not just showcase finished products but also the strategic thinking and process management behind them. Emphasis should be placed on quantifiable results, efficiency gains through automation, and successful team leadership in complex project environments.

💵 Compensation & Benefits

Salary Range: As this is a contractor role in Uruguay, and specific salary information is not provided, a competitive range for an experienced Web Development Manager with 8+ years of experience in web development and 4+ years in management, particularly with Webflow and remote team leadership expertise, would typically fall between $5,000 - $8,000 USD per month. This estimate is based on industry benchmarks for senior remote technical leadership roles, factoring in the cost of living in Uruguay for a skilled professional, and the demand for specialized Webflow and WordPress expertise.

Benefits:

• Equity: Employees receive equity, aligning personal success with the company's growth and achievements.

• Growth Opportunities: Limitless promotions and growth opportunities driven by performance and dedication to company principles.

• Remote Work Flexibility: Fully remote position, offering significant autonomy and work-life balance.

• Impactful Work: Opportunity to be part of a high-performing team transforming the elective medicine industry.

Working Hours: The role is structured around a standard 40-hour work week, with flexibility to accommodate managing a globally dispersed team across different time zones. Occasional availability outside standard hours may be required to address critical issues or collaborate with international team members.

📝 Enhancement Note: The salary range is estimated based on market data for similar roles in regions with a lower cost of living but requiring high-demand skills and remote management capabilities. The contractor status may mean benefits are less comprehensive than a full-time employee role, but equity is a significant incentive.

🎯 Team & Company Context

🏢 Company Culture

Industry: Vertical SaaS in Elective Medicine. Adoreal is transforming consumer experiences, outcomes, and predictability in elective medicine through innovation and disruptive technologies. This specialized industry focus means operations and web development must align with healthcare regulations and patient-centric approaches.

Company Size: While not explicitly stated, the description "fast-growing vertical SaaS company" and the mention of "scaling rapidly" suggest a company in a significant growth phase, likely ranging from 50-200 employees, with potential to expand. This implies a dynamic environment with opportunities for impact and influence.

Founded: The founding date is not provided, but the company's emphasis on innovation, disruptive technologies, and rapid growth suggests a relatively modern company, likely founded within the last 5-10 years, focused on leveraging current technological advancements.

Team Structure:

• The Web Development team is globally dispersed, requiring effective remote management and communication strategies.

• This role involves leading mid- to senior-level developers, indicating a team size that is substantial enough to require dedicated management and potentially specialized roles within development.

Methodology:

• Data-Driven Innovation: Adoreal leverages "innovation and disruptive technologies" and "data analysis and insights methods" are implied to drive improvements in consumer experiences and outcomes.

• Agile & Efficient Operations: The company values "efficient results & people over process" and focuses on work that creates "the most value for our stakeholders," suggesting an agile and outcome-oriented approach to operations.

• Automation & Technology Adoption: Emphasis on "automations" and "evaluating new tools, platforms, and technologies" indicates a forward-thinking approach to operational efficiency.

Company Website: adoreal.com

📝 Enhancement Note: The company culture is built around ambitious goals, innovation, and a specific set of core principles that prioritize company success, candid communication, and efficient, value-driven work. Understanding these principles is crucial for aligning with the team and demonstrating cultural fit.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior-level management position within the Web Development and Marketing Operations sphere. It is a leadership role responsible for strategic direction, team enablement, and the technical execution of critical GTM assets, moving beyond individual contribution to team and process oversight.

Reporting Structure: The Web Development Manager will likely report to a Director or VP of Marketing, Technology, or Operations, depending on the company's organizational structure. They will directly manage a team of developers and collaborate extensively with other department leads.

Operations Impact: This role has a direct and significant impact on Adoreal's Go-To-Market (GTM) strategy by ensuring high-performing, optimized, and user-friendly web properties that support marketing campaigns, lead generation, and customer acquisition in the elective medicine sector. Effective web development and automation directly contribute to improved consumer experiences, operational efficiency, and overall business growth.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Director-level role overseeing a larger technology or marketing operations department, or to specialize further in GTM technology strategy.

• Technical Specialization: Opportunities to deepen expertise in Webflow, advanced automation, and emerging web technologies relevant to SaaS and healthcare.

• Strategic Contribution: Involvement in high-level strategic planning for web infrastructure, digital marketing initiatives, and technology adoption that drives business outcomes.

• Mentorship & Development: Opportunity to build and shape a high-performing global development team, fostering talent and developing future leaders within Adoreal.

📝 Enhancement Note: As a "contractor" role, formal career progression might differ, but the scope of responsibilities and the company's emphasis on growth suggest significant opportunities for professional development and potential for conversion to a full-time role or advancement within the organization based on performance and company needs.

🌐 Work Environment

Office Type: Fully Remote. This role operates in a distributed team environment, requiring strong self-discipline, proactive communication, and proficiency with remote collaboration tools.

Office Location(s): While the role is remote, it specifically supports US clients, and candidates must have authorization to work in Uruguay. The company also mentions a preference for candidates local to the Chicagoland area for potential travel for in-person workshops, suggesting a US-based operational hub or executive presence.

Workspace Context:

• Collaborative Digital Space: The environment is digital-first, relying heavily on communication platforms (e.g., Slack, Zoom) and project management tools for team interaction and workflow management.

• Technology-Rich: Access to and utilization of a modern technology stack including Webflow, WordPress, Figma, Zapier, Make, and API integration tools.

• Cross-Functional Interaction: Frequent opportunities to collaborate with marketing, design, product, and leadership teams, fostering a dynamic and integrated work experience.

Work Schedule: The standard working hours are 40 hours per week. However, given the global team distribution and client support for US markets, there is an expectation of flexibility to accommodate different time zones for meetings and urgent issue resolution. Proactive time management and asynchronous communication skills are key.

📝 Enhancement Note: The remote nature requires a candidate who is self-motivated and adept at virtual collaboration. The mention of potential travel to the Chicagoland area for workshops indicates that while remote, some level of in-person engagement might occasionally be beneficial or required, though not a primary aspect of the role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, portfolio, and mandatory video introduction to assess English fluency, communication style, and initial fit.

• Technical & Management Interview: Deep dive into Webflow/WordPress expertise, website migration experience, automation strategy, and leadership philosophy. This may include scenario-based questions related to managing a remote team and technical challenges.

• Portfolio Presentation: A dedicated session to walk through selected portfolio pieces, demonstrating technical skills, project execution, and problem-solving capabilities. Emphasis will be on how projects align with Adoreal's values and business objectives.

• Cross-Functional / Stakeholder Interview: Discussion with marketing, product, or leadership team members to assess collaboration skills, strategic thinking, and understanding of business impact.

• Final Interview: Potential conversation with senior leadership to discuss company alignment, long-term vision, and final offer negotiation.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 key projects that best showcase your expertise in Webflow, WordPress, complex migrations, and automation. Prioritize projects that demonstrate quantifiable results and alignment with Adoreal's focus on efficiency and innovation.

• Highlight Migration & Automation: For website migration projects, clearly outline the scope, challenges faced, your role, the solutions implemented, and the impact (e.g., improved site speed, reduced bounce rate). For automation projects, detail the workflow before and after automation, the tools used, and the efficiency gains.

• Demonstrate Leadership: If possible, include case studies where you managed a team, delegated tasks, provided mentorship, and facilitated successful project outcomes.

• Address Company Values: Be prepared to discuss how your approach to work, collaboration, and problem-solving aligns with Adoreal's core principles (e.g., company over individual, candid communication, efficient results).

Challenge Preparation:

• Technical Scenario: Be ready to discuss how you would approach a hypothetical web development challenge, such as optimizing a slow-loading website, planning a major platform migration, or integrating a new marketing tool via automation.

• Team Management Scenario: Prepare to answer questions about managing underperforming team members, resolving conflicts within a remote team, or delegating tasks effectively across different skill levels and time zones.

• Strategy Question: Anticipate questions about defining a web development roadmap, evaluating new technologies, or identifying opportunities for automation that align with business goals.

📝 Enhancement Note: The mandatory video introduction is a critical first step. Candidates should prepare this carefully to showcase professionalism and clear communication. The portfolio review should go beyond just presenting visuals; it needs to articulate the "why" and "how" behind each project, demonstrating strategic thinking and operational impact.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Expert-level proficiency required for building and maintaining modern, responsive websites with advanced features.

• WordPress: Extensive experience in development, administration, and management of WordPress sites.

• Figma: Strong familiarity for design collaboration, prototyping, and handoff to development.

• HTML, CSS, JavaScript: Foundational proficiency for custom development, styling, and interactivity.

Analytics & Reporting:

• Web Analytics Tools: Proficiency in tools like Google Analytics for tracking website performance, user behavior, and conversion metrics.

• SEO Auditing Tools: Experience with tools that identify SEO issues and performance bottlenecks (e.g., SEMrush, Ahrefs, Screaming Frog).

• Performance Monitoring Tools: Familiarity with tools that measure and report on website speed and performance (e.g., Google PageSpeed Insights, GTmetrix).

CRM & Automation:

• Zapier / Make: Proven ability to build and manage automations connecting various applications to streamline workflows.

• API Integrations: Experience integrating different software systems via APIs to facilitate data flow and automate processes.

• Custom Scripts: Ability to write custom scripts for automation or specific web functionalities.

📝 Enhancement Note: The technology stack is heavily focused on front-end development platforms (Webflow, WordPress) and workflow automation tools. A strong candidate will be able to articulate how they leverage these tools to drive marketing efficiency and improve user experiences, demonstrating an understanding of their role within the broader GTM technology stack.

👥 Team Culture & Values

Operations Values:

• Company First: Prioritizing Adoreal's success above individual egos, taking pride in collective achievements and the company's mission to transform elective medicine.

• Candid Communication & Transparency: Freely sharing information, admitting mistakes openly, and fostering a solution-oriented mindset. This applies to code reviews, project updates, and team feedback.

• Innovation & Simplification: Actively seeking and solving the right problems, reducing complexity, and improving situations for stakeholders through innovative solutions and embracing change.

• Efficient Results & Value Focus: Prioritizing work that creates the most value, focusing on outcomes over rigid processes, and incentivizing efficient delivery.

• Quiet Confidence & Open Humility: Demonstrating tenacity in performance while remaining approachable, humble, and inspiring to others through a thirst for excellence.

• Respect & Teamwork: Treating all teammates with respect, fostering a supportive environment, and avoiding adversarial interactions.

• Continuous Improvement: Steadfastly pursuing betterment for the company, colleagues, and oneself, hiring individuals who embody these principles.

Collaboration Style:

• Cross-Functional Integration: Essential for working with Design, Marketing, and Product teams to ensure cohesive digital strategies and seamless user journeys.

• Solution-Oriented Problem Solving: Collaborative discussions focused on identifying root causes and developing effective, efficient solutions.

• Knowledge Sharing & Learning: Fostering a culture where team members share insights, learn from each other, and are encouraged to experiment with new approaches to improve processes and outcomes.

📝 Enhancement Note: Adoreal's values are highly prescriptive and form the bedrock of their culture. Candidates must demonstrate alignment with these principles, particularly regarding team collaboration, transparency, and a results-driven, customer-centric approach, as these will heavily influence daily work and decision-making.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Global Remote Teams: Effectively leading and motivating a diverse team across multiple time zones, ensuring consistent productivity and team cohesion.

• Rapid Growth Environment: Adapting to and driving scalability in web infrastructure, processes, and team management as the company continues its rapid growth trajectory.

• Balancing Innovation with Stability: Implementing new technologies and strategies while maintaining the stability, performance, and security of critical web properties.

• Stakeholder Alignment: Ensuring clear communication and buy-in from various stakeholders (internal teams, leadership, US clients) with diverse needs and perspectives.

Learning & Development Opportunities:

• Advanced Webflow & Automation Expertise: Deepening skills in cutting-edge Webflow features and exploring advanced automation techniques for enhanced GTM operations.

• Strategic Leadership Development: Gaining experience in strategic planning, roadmap definition, and technology investment decisions within a SaaS context.

• Industry Insight: Developing a deeper understanding of the elective medicine market and its unique operational and technological requirements.

• Mentorship & Team Building: The opportunity to build, mentor, and scale a high-performing global web development team.

📝 Enhancement Note: The primary challenge will be the effective management of a distributed team coupled with the demands of a fast-growing SaaS company. Success in this role will require proactive leadership, strong communication, and a continuous learning mindset to navigate evolving technological landscapes and business needs.

💡 Interview Preparation

Strategy Questions:

• "How would you define a web development roadmap for a growing SaaS company in the elective medicine sector, aligning with marketing objectives and innovation goals?" (Focus on strategic planning, stakeholder alignment, and prioritization methods).

• "Describe a time you managed a complex website migration. What were the key challenges, your approach, and the metrics used to measure success?" (Prepare a detailed case study highlighting technical execution, risk management, and impact).

• "How do you foster a collaborative and productive culture within a globally dispersed remote development team?" (Discuss communication strategies, team-building activities, and conflict resolution).

Company & Culture Questions:

• "How do Adoreal's core values resonate with your personal work philosophy and leadership style?" (Be ready to connect your experiences and approach to their stated principles).

• "Describe a situation where you had to prioritize company success over individual preferences or comfort. How did you handle it?" (Demonstrate your commitment to the company's mission).

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, frame it as a story: the problem, your solution (technical approach, team management), and the outcome (measurable results, impact).

• Quantify Everything: Use data and metrics wherever possible to demonstrate the impact of your work (e.g., % improvement in load time, % reduction in error rate, % increase in conversion).

• Showcase Leadership & Process: In your project examples, explicitly mention your role in team management, process definition, and strategic decision-making.

• Video Introduction: Ensure your mandatory video introduction is professional, concise, and clearly demonstrates your English fluency and communication style.

📝 Enhancement Note: Candidates should prepare to showcase not only their technical prowess but also their leadership capabilities and alignment with Adoreal's strong company culture. Demonstrating how they can manage remote teams effectively and drive efficiency through technology will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Prepare a compelling video introduction (as required) demonstrating your native-level English fluency and communication style. This is a critical first step.

• Curate your portfolio to highlight your strongest Webflow, WordPress, website migration, and automation projects. Focus on quantifiable results and your leadership in these initiatives.

• Tailor your resume to emphasize your 8+ years of web development experience, 4+ years in management, and specific skills in Webflow, WordPress, and remote team leadership. Integrate keywords like "GTM," "SaaS," "automation," and "project management."

• Research Adoreal's company values and mission thoroughly. Be prepared to articulate how your professional approach aligns with their principles during interviews.

• Practice your presentation of key portfolio projects, focusing on clear storytelling, data-driven results, and your strategic decision-making process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding compensation, company size, and specific interview stages, should be verified directly with the hiring organization before making application decisions. The contractor status implies a different benefits structure than a full-time role.