Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer

Company: Verndale LLC

Location: Hybrid (Quito), Ecuador

Job Type: Full-time Salaried

Category: Digital Design & Development Operations

Date Posted: 2026-06-26

Experience Level: 5-7 years

Remote Status: Hybrid

🚀 Role Summary

• Lead the visual design and creative execution of enterprise websites and eCommerce experiences.

• Champion user-centered design principles, accessibility standards (WCAG), and modern web technologies.

• Mentor junior designers, facilitate collaborative working sessions, and contribute to project-level creative leadership.

• Develop and maintain scalable Figma design systems, component libraries, and reusable UI patterns.

• Partner closely with cross-functional teams, including UX Strategists, Developers, and Project Managers, to deliver high-quality digital solutions.

📝 Enhancement Note: While the role is titled "Senior Web Designer," its responsibilities heavily lean into the operational aspects of design execution, system creation, and cross-functional collaboration inherent in a GTM (Go-To-Market) or Digital Operations context. The emphasis on DXPs, eCommerce platforms, and design systems positions this as a strategic role within the digital product delivery lifecycle.

📈 Primary Responsibilities

• Lead the visual design and creative execution of websites, eCommerce experiences, and digital products across multiple client engagements.

• Develop and refine creative concepts, mood boards, visual directions, user flows, page layouts, wireframes, interactive prototypes, and high-fidelity interface designs.

• Create and evolve scalable Figma design systems, component libraries, reusable UI patterns, and documentation to ensure consistency, accessibility, and efficient implementation.

• Design solutions that account for the capabilities and constraints of enterprise Digital Experience Platforms (DXPs) and eCommerce platforms (e.g., Sitecore, Optimizely, Adobe Experience Manager, Shopify, Salesforce Commerce Cloud).

• Translate business requirements, research insights, and content strategies into intuitive and engaging digital experiences.

• Define visual frameworks that balance user experience, accessibility, brand expression, and technical feasibility.

• Champion design quality and consistency across projects while ensuring alignment with client objectives and best practices.

• Provide day-to-day guidance, mentorship, and constructive feedback to junior designers, helping elevate the quality of work across the team.

• Lead design critiques, collaborative working sessions, and creative reviews with internal teams and clients.

• Present design work and rationale confidently to clients and internal stakeholders, guiding discussions around user experience, visual design, accessibility, and implementation.

• Partner with project managers, strategists, researchers, and developers to identify opportunities for improving both client outcomes and user experiences.

• Produce clean, organized, developer-ready Figma files, specifications, and assets to ensure smooth design-to-development handoffs.

• Partner closely with developers throughout the implementation phase to ensure design quality and fidelity are maintained.

• Evaluate emerging AI tools and identify opportunities to improve design process efficiency, collaboration, and creative exploration.

• Stay current on digital design trends, accessibility standards, emerging technologies, DXPs, and evolving web best practices.

• Contribute ideas that improve design processes, systems, and overall creative quality within the organization.

• Share knowledge across the team and help foster a culture of collaboration and continuous learning.

📝 Enhancement Note: The responsibilities indicate a strong focus on process and systemization, particularly the creation and maintenance of design systems within Figma. This aligns with operations roles that aim to standardize and scale creative outputs for efficiency and consistency across client projects. The mention of DXPs and eCommerce platforms highlights the need for understanding implementation constraints, a key operational consideration.

🎓 Skills & Qualifications

Education: Bachelor's degree or equivalent professional experience.

Experience: 5–7 years of experience designing websites, digital products, or eCommerce experiences.

Required Skills:

• Expert-level proficiency in Figma, including extensive experience creating, maintaining, and evolving enterprise design systems, component libraries, variables, auto layout, design tokens, and developer-ready documentation.

• Strong portfolio demonstrating exceptional visual design, UX thinking, and modern web design execution across various digital platforms.

• Deep experience designing enterprise websites and eCommerce experiences on leading Digital Experience Platforms (DXPs) and commerce platforms (e.g., Sitecore, Optimizely, Adobe Experience Manager, Contentful, Shopify, BigCommerce, Salesforce Commerce Cloud, WordPress, or similar).

• Strong understanding of responsive design principles, accessibility standards (WCAG), and usability best practices.

• Proficiency in creating interactive prototypes and user flows.

• Strong typography, layout, color, visual hierarchy, and interaction design skills.

• Ability to synthesize research, analytics, stakeholder input, and business requirements into effective design solutions.

• Experience collaborating closely with developers and supporting design-to-development handoffs.

• Working knowledge of HTML, CSS, and modern front-end development concepts.

• Excellent communication, presentation, organization, facilitation, and collaboration skills. Preferred Skills:

• Familiarity with AI-assisted design workflows, interactive prototyping, experience simulation, and design system acceleration tools.

• Demonstrated ability to thoughtfully integrate AI into the design process while maintaining strong creative judgment, accessibility standards, and user-centered design principles.

• Experience designing scalable, reusable interface systems that balance user experience, business requirements, and the technical realities of enterprise CMS and DXP implementations.

• Strong understanding of eCommerce UX principles, including customer journeys, product discovery, merchandising, and conversion optimization.

• Experience in an agency, consultancy, or digital product environment.

📝 Enhancement Note: The emphasis on Figma, design systems, DXPs, and specific platform knowledge (Sitecore, AEM, Shopify, etc.) is critical. This highlights a need for operational excellence in design, ensuring designs are not just visually appealing but also technically feasible and scalable for enterprise clients. The mention of AI-assisted design points to a forward-thinking operational approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio that showcases a minimum of 5-7 years of experience in designing websites, digital products, or eCommerce experiences.

• Demonstrations of exceptional visual design, user experience (UX) thinking, and modern web design execution across diverse digital platforms.

• Case studies highlighting the ability to translate business requirements and user needs into intuitive digital solutions.

• Examples of leading or significantly contributing to the creative direction of digital projects.

• Evidence of designing for enterprise Digital Experience Platforms (DXPs) and eCommerce platforms.

• Visualizations of interactive prototypes and user flows that clearly articulate design intent.

• Documentation of experience in creating, evolving, or maintaining design systems, component libraries, or UI patterns. Process Documentation:

• Showcase examples of how you've translated research insights and content strategies into design deliverables.

• Illustrate your process for defining visual frameworks that balance UX, accessibility, brand, and technical feasibility.

• Provide examples of how you've collaborated with developers to ensure design quality and fidelity during implementation.

• Demonstrate experience in producing developer-ready Figma files, specifications, and assets.

• Include examples of how you've leveraged design systems or component libraries to ensure consistency and efficiency in your work.

• If applicable, include examples of how you've integrated AI tools into your design workflow and the outcomes achieved.

📝 Enhancement Note: The "Process & Systems Portfolio Requirements" section is crucial for a Senior Web Designer role within an operations-focused context. It emphasizes not just the final output but the methodologies, tools, and systematic approaches used to achieve those outcomes, particularly concerning design systems and cross-functional collaboration.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Web Designer with 5-7 years of experience in a hybrid role in Ecuador, the estimated salary range is $30,000 - $50,000 USD annually. This estimate considers the cost of living in Quito, Ecuador, and the specialized skills required, including DXP and design system expertise.

Benefits:

• Top-of-the-line Health Insurance.

• Dental Insurance.

• Life Insurance.

• Disability Insurance.

• RRSP Savings Plan.

• Generous Paid Company Holidays.

• Paid Vacation time.

• Paid Sick Time (accrued from day one).

• Regular Training and Professional Development opportunities.

• Monthly perks customized to meet individual employee needs.

• Support for a healthy work-life balance.

Working Hours: 40 hours per week. The hybrid nature of the role may offer some flexibility in scheduling, with an expectation of availability during core business hours for collaboration.

📝 Enhancement Note: The salary range is an estimate based on the provided location (Quito, Ecuador) and experience level. Research for comparable roles in regions with similar economic indicators and a tech-focused talent pool was used. The benefits listed are directly extracted from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Consulting, Digital Experience Platforms (DXPs), eCommerce. Verndale operates at the intersection of technology and design, helping clients leverage digital platforms to solve complex business problems.

Company Size: Verndale was founded in 1998 and has grown significantly, indicating a medium to large enterprise size, likely with established processes and a structured approach to client work.

Founded: 1998. This long history suggests a stable company with a proven track record and evolved methodologies.

Team Structure:

• The design team likely includes a mix of senior and junior designers, working under Design Directors.

• Collaboration is expected with UX Strategists, Developers, Project Managers, and client teams.

• There's an emphasis on mentorship, with Senior Designers guiding junior team members. Methodology:

• Focus on solving complex business problems through technology, data, and design.

• Relentless curiosity and a pragmatic, hands-on approach to client challenges.

• Emphasis on client and employee satisfaction as key business metrics.

• Commitment to diversity, equity, and inclusion.

• Encouragement of continuous learning and professional development.

Company Website: [Verndale LLC Company Website - Assuming a standard domain like verndale.com]

📝 Enhancement Note: Verndale's culture is described as "scrappy and entrepreneurial" despite its growth since 1998, suggesting a dynamic environment. The emphasis on "doing the best work of their career" and "client and employee satisfaction" indicates a performance-driven yet people-centric approach, which is common in successful consulting and digital services firms.

📈 Career & Growth Analysis

Operations Career Level: This "Senior Web Designer" role functions at a senior individual contributor level, with leadership responsibilities in creative direction and mentorship. It sits within a broader digital operations framework, bridging creative execution with technical implementation and client strategy. The role requires a blend of hands-on design craft and project-level creative leadership.

Reporting Structure: While not explicitly stated, a Senior Web Designer typically reports to a Design Director or a Head of Design. They will also work closely with Project Managers and potentially account leads for client engagements.

Operations Impact: The Senior Web Designer's impact is crucial for client success by translating business goals into effective digital experiences. Their expertise in DXPs and design systems directly influences the scalability, maintainability, and user satisfaction of client platforms, thereby contributing to client revenue growth and operational efficiency. Their work ensures that digital experiences are not only aesthetically pleasing but also strategically aligned with business objectives and technically sound for long-term success.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in enterprise DXPs, eCommerce platforms, and AI-assisted design tools.

• Leadership Development: Potential to take on more significant creative leadership roles on larger or more complex client engagements, including leading design critiques and client presentations.

• Mentorship: Formal or informal opportunities to mentor junior designers, developing coaching and leadership skills.

• Specialization: Potential to specialize in areas like design systems, eCommerce UX, or DXP strategy.

• Career Progression: Advancement to Design Director or other leadership positions within the design or digital operations teams.

📝 Enhancement Note: This role is positioned as a senior individual contributor with leadership potential, crucial for GTM operations. The growth opportunities are framed around deepening technical design skills, expanding leadership capabilities, and contributing to the operational efficiency of design delivery.

🌐 Work Environment

Office Type: Hybrid (Quito). This implies a blend of remote work and in-office presence, likely for collaborative sessions, team meetings, and client interactions.

Office Location(s): Quito, Ecuador. This specific location suggests a potential hub for Verndale's operations in South America, offering opportunities for local collaboration and community engagement.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on collaboration suggest a need for effective communication and teamwork, whether in-person or virtual.

• Operations Tools & Technology: Access to design tools like Figma, potentially AI-assisted design tools, and project management software is expected. The role requires deep familiarity with enterprise DXP and eCommerce platforms.

• Team Interaction: Opportunities for regular interaction with design peers, UX strategists, developers, and project managers are integral to the role, facilitating knowledge sharing and problem-solving.

Work Schedule: Standard full-time working hours (estimated 40 hours/week), with potential for flexibility due to the hybrid arrangement. The focus will be on delivering project milestones and meeting client needs, which may occasionally require adjusted schedules.

📝 Enhancement Note: The "Hybrid (Quito)" designation indicates a specific operational model, blending remote flexibility with in-office collaboration. This is a common setup for modern digital agencies and consultancies aiming to balance employee well-being with client needs and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation & Discussion: A dedicated session to walk through selected portfolio pieces, discussing design rationale, process, and impact. Expect questions about your approach to UX, visual design, accessibility, and how you handle client feedback.

• Technical/Skills Assessment: May involve a design challenge or a focused discussion on Figma proficiency, design systems, DXP knowledge, and AI integration in design.

• Cross-functional Interview: Conversation with potential team members (e.g., developers, UX strategists) to assess collaboration style and technical understanding.

• Final Interview: Discussion with hiring leadership to assess cultural fit, leadership potential, and overall suitability for the Senior Web Designer role and Verndale's operational environment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best demonstrate your expertise in enterprise web/eCommerce design, DXP/platform experience, and design system development.

• Highlight Process: For each project, clearly articulate the problem, your role, the design process (discovery, ideation, execution), key decisions, and the final outcome/impact.

• Showcase Figma Mastery: Include examples of complex Figma files, well-structured design systems, component libraries, and how you facilitate developer handoffs.

• Quantify Impact: Whenever possible, use metrics or client testimonials to demonstrate the success and business impact of your designs.

• Address AI Integration: If you have examples of using AI in your design workflow, be prepared to discuss the tools, your approach, and the benefits achieved.

• Tailor to Verndale: Research Verndale's client work and highlight projects or skills that align with their focus areas (DXPs, eCommerce, enterprise solutions).

Challenge Preparation:

• Design System Exercise: Be prepared for a task that might involve extending an existing design system, creating new components, or documenting best practices for system usage.

• Problem-Solving Scenario: Anticipate a situation where you need to design a solution for a common DXP or eCommerce challenge, focusing on user needs, business goals, and technical constraints.

• Presentation Practice: Rehearse presenting your portfolio and any design challenges concisely and persuasively, emphasizing your strategic thinking and operational approach.

📝 Enhancement Note: The interview process and portfolio review are emphasized to assess not just design talent but also operational discipline, particularly in managing complex systems like design systems and working within enterprise platforms. The focus on Figma and DXP knowledge is key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is required, including extensive experience with design systems, component libraries, variables, auto layout, design tokens, and developer-ready documentation.

• Prototyping Tools: Beyond Figma's native capabilities, familiarity with other prototyping tools for interactive experiences and experience simulation may be beneficial.

• AI-Powered Design Tools: Experience with or a willingness to learn and integrate AI tools into the design workflow for efficiency and enhanced exploration.

Analytics & Reporting:

• While not a primary focus, understanding how design impacts user behavior will require familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) and the ability to interpret data to inform design decisions. CRM & Automation:

• Experience with enterprise Digital Experience Platforms (DXPs) and eCommerce platforms is essential. Examples include:

  • Sitecore
  • Optimizely
  • Adobe Experience Manager (AEM)
  • Contentful
  • Shopify
  • BigCommerce
  • Salesforce Commerce Cloud
  • WordPress (with relevant enterprise plugins/configurations)

• Understanding of platform capabilities, content modeling, personalization, merchandising, authoring workflows, and implementation considerations is critical.

📝 Enhancement Note: The technology stack heavily emphasizes Figma and a range of enterprise DXP/eCommerce platforms, which are core to delivering digital solutions in a structured, operational manner. The inclusion of AI-powered design tools indicates a forward-looking approach to design operations.

👥 Team Culture & Values

Operations Values:

• Relentless Curiosity: A drive to understand complex business problems and explore innovative solutions.

• Design Excellence: Commitment to high craft, user-centered design, and accessibility standards.

• Collaboration: Working effectively with cross-functional teams and clients to achieve shared goals.

• Continuous Learning: Staying updated with industry trends, technologies, and best practices.

• Client Focus: Prioritizing client satisfaction and delivering impactful digital experiences.

• Efficiency & Scalability: Designing with implementation feasibility, maintainability, and long-term scalability in mind, particularly through design systems.

Collaboration Style:

• Cross-functional Integration: Actively partners with UX strategists, developers, project managers, and client teams to ensure cohesive project delivery.

• Design Critiques & Feedback: Engages in constructive design critiques, providing and receiving feedback to elevate the quality of work.

• Knowledge Sharing: Proactively shares insights, best practices, and learnings with team members to foster collective growth.

• Client Partnership: Builds trusted relationships with clients through clear communication, creative leadership, and a deep understanding of their business needs.

📝 Enhancement Note: Verndale's culture values a blend of innovation, quality, and collaborative execution. The emphasis on "doing the best work of their career" suggests an environment that supports professional growth and high performance, aligning with operational goals of continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Demands with Design Best Practices: Navigating client priorities, timelines, and technical constraints while upholding design quality, UX principles, and accessibility standards.

• Integrating AI into Design Workflows: Effectively leveraging AI tools to enhance efficiency and creativity without compromising user needs or design integrity.

• Designing for Complex Enterprise Platforms: Understanding the nuances and limitations of various DXPs and eCommerce platforms to create scalable and implementable solutions.

• Maintaining Design Consistency Across Diverse Projects: Ensuring brand alignment and a cohesive user experience across multiple client engagements, often requiring robust design systems.

• Mentoring and Leading Junior Designers: Effectively guiding and developing less experienced team members while managing project deliverables.

Learning & Development Opportunities:

• Deep Dive into DXPs/eCommerce: Opportunities to gain in-depth knowledge of specific enterprise platforms like Sitecore, AEM, Salesforce Commerce Cloud, etc.

• Advanced Figma & Design System Training: Formal training or workshops on advanced Figma features, design system architecture, and best practices.

• AI in Design Workshops: Learning about and experimenting with emerging AI tools for design, prototyping, and workflow optimization.

• Client Strategy & Presentation Skills: Developing stronger client-facing communication and strategic presentation abilities.

• Leadership & Mentorship Programs: Opportunities to hone leadership skills through formal programs or by taking on greater responsibilities within project teams.

📝 Enhancement Note: The challenges are framed around the operational realities of agency/consultancy work, emphasizing the need for strategic problem-solving and adaptability. The growth opportunities are geared towards deepening specialized technical skills and expanding leadership capabilities, crucial for career progression in design operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for leading the visual design of a complex enterprise website or eCommerce experience from concept to execution." (Focus on methodology, collaboration, and DXP considerations.)

• "How do you ensure designs are both user-centered and meet business objectives, especially when dealing with technical constraints of platforms like Sitecore or AEM?" (Highlight your analytical approach and problem-solving skills.)

• "Walk me through a project where you significantly contributed to or led the creation/evolution of a Figma design system. What were the key challenges and how did you address them?" (Emphasize system thinking, componentization, and developer handoff.)

• "How do you integrate AI tools into your design workflow, and what are the ethical considerations and best practices you follow?" (Showcase your forward-thinking approach and responsible use of technology.) Company & Culture Questions:

• "What interests you about Verndale and our approach to solving client problems through design and technology?" (Research Verndale's recent projects, values, and industry position.)

• "How do you contribute to a collaborative team environment, especially in a hybrid work setting?" (Provide examples of your teamwork and communication skills.)

• "Describe a time you had to present design work to a challenging client or stakeholder. How did you handle it, and what was the outcome?" (Demonstrate your presentation and client management skills.)

• "How do you stay current with digital design trends, accessibility standards, and emerging technologies like AI in design?" (Highlight your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly define the client's challenge, your specific role and contributions, your design process, key decisions made (and why), and the measurable impact of your work.

• Showcase Figma & Design Systems: Dedicate time to demonstrating your mastery of Figma, especially your experience with design systems, component libraries, and how you prepare files for developers.

• Emphasize DXP/Platform Knowledge: Clearly articulate your experience designing within or for specific enterprise platforms mentioned in the job description.

• Focus on Collaboration: Highlight instances where you collaborated effectively with UX, development, strategy, and client teams.

• Be Concise and Engaging: Practice your presentation to ensure it's clear, compelling, and within the allotted time. Be prepared to answer in-depth questions about your work.

📝 Enhancement Note: Interview preparation advice is tailored to assess the candidate's operational capabilities in design, focusing on their systematic approach, platform knowledge, and ability to collaborate effectively within a structured environment.

📌 Application Steps

To apply for this Senior Web Designer position:

• Submit your application through the provided link on the Verndale LLC careers portal.

• Portfolio Customization: Curate your portfolio to prominently feature 3-5 projects that best align with Verndale's focus on enterprise web/eCommerce, DXP/platform experience, and design system development. Ensure your strongest Figma work is showcased.

• Resume Optimization: Update your resume to highlight your 5-7 years of relevant experience, expert-level Figma skills, DXP/eCommerce platform knowledge, and any experience with AI-assisted design or leading design initiatives. Use keywords from the job description such as "Figma," "Design Systems," "DXP," "eCommerce," "WCAG," and "Responsive Design."

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, decision-making, and the operational aspects of your work (e.g., design systems, developer handoffs, platform considerations). Prepare to discuss your experience with AI tools in design.

• Company Research: Thoroughly research Verndale LLC, understanding their mission, values, client base, and recent work. Be prepared to articulate why you are a good fit for their culture and how your skills can contribute to their operational success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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