Web Development Manager (Marketing & Webflow)

📍 Job Overview

Job Title: Web Development Manager (Marketing & Webflow)

Company: Adoreal

Location: Panama

Job Type: CONTRACTOR

Category: Marketing Operations / Web Development Management

Date Posted: 2026-06-01T21:47:46.828

Experience Level: 10+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead and mentor a globally dispersed team of web developers, fostering technical excellence and strategic execution across all company web properties.

• Drive the definition and execution of the web development roadmap, ensuring alignment with overarching business objectives and the company's innovative approach to elective medicine.

• Oversee complex website migrations, platform updates, and content restructuring initiatives, minimizing downtime and ensuring seamless transitions for end-users.

• Champion the implementation of automation strategies using tools like Zapier and Make, alongside custom scripts and API integrations, to streamline workflows and enhance operational efficiency.

📝 Enhancement Note: This role is positioned as a Web Development Manager, with a significant focus on marketing-related web properties and the Webflow platform. The responsibilities imply a strong need for strategic planning, technical leadership, project management, and team mentorship, particularly within a remote, globalized team structure. The "practice-facing" aspect suggests a need for clear communication with non-technical stakeholders.

📈 Primary Responsibilities

• Define and execute the strategic web development roadmap, aligning with Adoreal's business objectives and growth initiatives in the elective medicine sector.

• Manage and mentor a globally dispersed team of mid- to senior-level web developers, providing technical guidance, code reviews, and fostering a collaborative, learning-oriented culture.

• Oversee the end-to-end development and administration of Webflow and WordPress sites, ensuring pixel-perfect precision, adherence to UX/UI best practices, and robust SEO fundamentals.

• Lead complex website migrations, including platform changes, domain transfers, and significant content restructuring, with a focus on minimal downtime and optimal user experience.

• Design, build, and implement automation solutions using Zapier, Make, custom scripts, and API integrations to streamline marketing workflows and improve operational efficiency.

• Ensure all web properties adhere to web performance optimization standards, accessibility guidelines, and SEO best practices, proactively identifying and resolving technical issues.

• Manage multiple concurrent web development projects from initiation to launch, creating detailed project plans, coordinating with cross-functional teams, and communicating status updates to leadership.

• Develop and enforce quality assurance (QA) processes, review all work before deployment, and continuously monitor site performance and user experience metrics.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on technical oversight, and team management. The emphasis on "pixel-perfect precision" in Webflow, complex migrations, and automation indicates a need for a highly skilled and detail-oriented individual. The role requires balancing rapid execution with quality, a common challenge in fast-growing SaaS companies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundational understanding of computer science principles, web technologies, and project management methodologies is expected. Candidates with relevant certifications in Webflow, WordPress, or project management are highly regarded.

Experience: Minimum of 8+ years in web development, with at least 4 years in a dedicated management or team leadership role. Extensive experience in fast-paced, ambiguous environments, such as startups or agencies, is crucial.

Required Skills:

• Expert-level proficiency in Webflow and WordPress development, administration, and best practices.

• Extensive experience managing and mentoring mid- to senior-level developers in a globally dispersed team setting.

• Proven ability to lead complex website migrations, including platform, domain, and content restructuring.

• Strong command of web design principles, UX/UI best practices, and fundamental SEO principles.

• Demonstrated success in building and implementing automations using Zapier, Make, custom scripts, or API integrations.

• Proficiency in core web technologies: HTML, CSS, JavaScript, and responsive design techniques.

• Solid understanding of web performance optimization, analytics, and site monitoring.

• Excellent project management skills with the ability to manage multiple concurrent projects, define roadmaps, and meet deadlines.

Preferred Skills:

• Experience with Figma for design collaboration and handoff.

• Familiarity with web performance optimization tools and methodologies.

• Experience in resolving SEO-related issues identified by automated website auditing tools.

• Experience managing 20+ websites simultaneously, typical in an agency setting.

• A strong desire to learn and grow within the UX/UI design field.

📝 Enhancement Note: The explicit mention of native-level English fluency and the requirement for a video introduction emphasize communication as a critical skill, especially for managing a remote, global team and interacting with US clients. The preference for agency experience implies a need for efficiency, adaptability, and the ability to handle a high volume of diverse projects.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 5 years of experience with Webflow and WordPress, demonstrating a range of projects and technical capabilities.

• Examples of complex website migrations, highlighting the challenges faced, strategies implemented, and successful outcomes.

• Demonstrations of automation workflows built using Zapier, Make, or custom scripts, illustrating efficiency gains and process improvements.

Process Documentation:

• Workflow designs and optimization strategies for web development processes, including team task allocation, code review, and QA procedures.

• Documentation of implemented automation solutions, detailing their purpose, functionality, and impact on efficiency.

• Records of web standards, best practices, and technical documentation maintained for the team.

• Performance analysis reports for web properties, including metrics related to speed, SEO, user engagement, and accessibility.

📝 Enhancement Note: The requirement for a portfolio with specific tool experience (Webflow, WordPress) and demonstrable outcomes in migrations and automations is key. This isn't just about listing skills, but proving their application and impact through tangible examples. The emphasis on process documentation suggests a need for structured thinking and a commitment to scalable, repeatable operations.

💵 Compensation & Benefits

Salary Range: As a contractor role based in Panama, with remote work supporting US clients, the salary would typically align with US market rates for experienced Web Development Managers, adjusted for the contractor classification and potentially local cost of living. A competitive range for this level of experience and responsibility in a remote capacity often falls between $90,000 - $130,000 USD annually. This estimate is based on industry benchmarks for similar remote managerial roles in technology, factoring in the specialized skills (Webflow expertise, automation) and the contractor employment type.

Benefits:

• Equity: Employees receive equity, aligning individual success with the company's overall growth and performance.

• Unlimited Growth Opportunities: Adoreal emphasizes promotions and career advancement driven by performance and dedication to company principles, offering significant potential for professional development.

• Contractor Status: This role is a contractor position, offering flexibility in work arrangements.

Working Hours: The standard working hours are expected to be approximately 40 hours per week, with flexibility to accommodate global team collaboration and US client support. This may involve occasional early morning or late afternoon calls to bridge time zone differences.

📝 Enhancement Note: The salary estimate is based on broad market data for similar roles, especially considering the US client base and the remote nature of the position. The contractor status may influence benefit structures compared to full-time employment, with equity being a notable inclusion.

🎯 Team & Company Context

🏢 Company Culture

Industry: Adoreal operates within the vertical SaaS sector, specifically focusing on elective medicine. This niche industry requires a deep understanding of consumer experience, outcomes, and predictability, leveraging innovation and disruptive technologies to improve these aspects. The company aims to transform this industry by enhancing consumer experiences and operational efficiency for medical practices.

Company Size: Adoreal is described as a fast-growing vertical SaaS company. While a precise number isn't given, the emphasis on rapid scaling and a globally dispersed team suggests a company that has moved beyond the early startup phase and is entering a period of significant expansion, likely employing between 50-200 individuals, with potential for rapid growth.

Founded: The founding date is not specified, but the company's focus on innovation and disruptive technologies implies a modern approach to business and technology. The emphasis on "transforming our industry" suggests a mission-driven organization.

Team Structure:

• The Web Development team is globally dispersed, requiring strong remote leadership and coordination skills.

• This role involves managing mid- to senior-level developers and working in tandem with an "Automations Lead," indicating a specialized and structured approach to operations.

Methodology:

• Data-Driven Decision Making: The company values candid communication, admitting mistakes, and a solution-oriented mindset, which underpins a data-driven approach to problem-solving and innovation.

• Process Optimization: Adoreal incentivizes "efficient results & people over process," focusing on value creation for stakeholders. This suggests a pragmatic approach to processes, prioritizing effectiveness and impact over rigid adherence.

• Innovation & Agility: The culture thrives on change that minimizes complexity and improves situations, indicating a preference for agile methodologies and continuous improvement.

Company Website: https://www.adoreal.com/

📝 Enhancement Note: The company culture is heavily defined by its core principles, which emphasize collaboration, humility, innovation, results-orientation, and continuous self-improvement. This is critical for operations professionals to understand how decisions are made and how success is measured within Adoreal. The focus on "efficient results" and "people over process" suggests a dynamic environment where proactive problem-solving and clear communication are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant step into Senior Management and Technical Leadership within the web development and marketing operations sphere. It requires not only deep technical expertise but also proven leadership capabilities in managing remote teams, defining strategic roadmaps, and driving operational efficiency. The "practice-facing" aspect also suggests potential for broader stakeholder engagement and influence.

Reporting Structure: The Web Development Manager will likely report to a Director or VP of Engineering, Marketing, or Operations, depending on the company's organizational structure. They will manage a team of developers and collaborate closely with leads from other departments like Marketing, Product, and Design.

Operations Impact: The Web Development Manager's role has a direct impact on Adoreal's revenue and business decisions by ensuring high-performing, user-friendly, and strategically aligned web properties. This includes driving customer acquisition through optimized marketing websites, improving user experience on platform interfaces, and enabling efficient operations through automation. Their work directly supports the company's mission to transform the elective medicine industry.

Growth Opportunities:

• Technical Leadership Expansion: Potential to expand responsibilities to oversee a larger engineering or web operations department, or to specialize in advanced areas of web architecture or platform strategy.

• Strategic Influence: Opportunity to play a more significant role in shaping Adoreal's overall digital strategy and technology investments.

• Mentorship and Development: Further develop leadership and mentorship skills by guiding a growing team and contributing to Adoreal's talent development initiatives.

• Cross-Functional Exposure: Gain deeper understanding and potential leadership roles in marketing, product management, or operations due to close collaboration.

📝 Enhancement Note: The growth opportunities are tied to the company's rapid growth trajectory and its emphasis on performance-driven advancement. Candidates should look for opportunities to expand their influence beyond pure web development into broader strategic and operational areas, aligning with Adoreal's "people over process" and "incentivize efficient results" principles.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility to work from anywhere within Panama. The company operates in a distributed model, fostering a culture of autonomy and trust.

Office Location(s): While the role is remote in Panama, the company supports US clients, implying that team members may need to be available during US business hours for collaboration. The company's headquarters are not explicitly stated but its operations span globally.

Workspace Context:

• Collaborative Remote Culture: Emphasis on candid communication, admitting mistakes, and a solution-oriented mindset fosters a supportive remote environment. Team members are expected to proactively share information and collaborate effectively.

• Technology Stack: Access to essential web development and automation tools (Webflow, WordPress, Zapier, Make, Figma, etc.) is implied. The role requires comfort and proficiency with these digital tools for daily operations.

• Team Interaction: Regular 1:1s, team meetings, and cross-functional collaborations are standard, ensuring connectivity and alignment despite the remote setup.

Work Schedule: The role requires approximately 40 hours per week. While fully remote, there's an expectation to be available for team meetings and client interactions across different time zones, particularly coordinating with US-based teams. This means some flexibility might be needed, potentially involving early mornings or late afternoons.

📝 Enhancement Note: The remote work environment is a key feature, but candidates should be mindful of the need for strong self-discipline, proactive communication, and adaptability to different time zones when collaborating with US clients and a global team. The company's values of candid communication and innovation are crucial for a successful remote experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, potentially including a review of the candidate's portfolio and a short video introduction demonstrating communication style.

• Technical & Management Interview: Assessment of technical expertise in Webflow, WordPress, migrations, and automation, alongside evaluation of leadership and team management experience. This may include scenario-based questions about managing remote teams and technical challenges.

• Case Study/Challenge: Candidates might be asked to present a detailed case study from their portfolio demonstrating their approach to a complex web development or migration project, or tackle a simulated problem related to web strategy or automation.

• Cross-Functional & Cultural Fit Interview: Discussions with stakeholders from marketing, product, or other departments to assess collaboration skills and alignment with Adoreal's core principles and values.

• Final Interview: Likely with senior leadership to discuss strategic vision, long-term impact, and final offer negotiation.

Portfolio Review Tips:

• Highlight Impact: Focus on quantifiable results achieved through your web development and management efforts (e.g., improved conversion rates, reduced load times, efficiency gains from automations).

• Showcase Problem-Solving: Detail the challenges you faced in migration projects or automation implementations and the specific strategies you employed to overcome them.

• Demonstrate Leadership: Include examples of how you mentored developers, managed code reviews, and fostered team growth.

• Tailor to Adoreal: Emphasize projects that align with SaaS, elective medicine, or fast-paced growth environments. Showcase your Webflow and WordPress expertise prominently.

• Video Introduction: Ensure your submitted video introduction is professional, clearly demonstrates your native-level English fluency, and reflects your communication style and personality.

Challenge Preparation:

• Webflow & WordPress Expertise: Be ready to discuss best practices, performance optimization, and advanced features of both platforms.

• Migration Strategy: Prepare to outline a detailed plan for a complex website migration, including risk assessment, technical steps, communication protocols, and QA measures.

• Automation Scenarios: Anticipate questions about identifying automation opportunities and designing workflows using tools like Zapier or Make.

• Remote Team Management: Prepare to discuss strategies for leading, motivating, and managing a distributed team across different time zones.

• Adoreal's Values: Be ready to articulate how your approach to work and leadership aligns with Adoreal's core principles.

📝 Enhancement Note: The strong emphasis on a portfolio and a video introduction suggests a rigorous screening process. Candidates should prepare to demonstrate not just technical skills but also strong communication abilities and alignment with the company's values. This role is likely to involve both technical assessment and behavioral interviewing.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Expert-level proficiency required for building and managing complex, pixel-perfect websites. This includes understanding its CMS, interactions, and custom code capabilities.

• WordPress: Strong administration and development experience for managing existing or future WordPress-based web properties.

• Figma: Proficiency in using Figma for design collaboration, understanding design handoffs, and potentially providing feedback on UI/UX elements.

Analytics & Reporting:

• Web Analytics Tools: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms to monitor site performance, user behavior, and SEO impact.

• SEO Auditing Tools: Familiarity with tools used for website audits (e.g., SEMrush, Ahrefs, Screaming Frog) to identify and resolve SEO-related issues.

• Performance Monitoring Tools: Understanding of tools to measure and optimize web performance (e.g., Google PageSpeed Insights, GTmetrix).

CRM & Automation:

• Automation Platforms: Expert-level experience with Zapier and Make (formerly Integromat) for building and managing complex automated workflows between different applications.

• API Integrations: Ability to work with APIs for custom integrations and data synchronization between systems.

• Custom Scripting: Proficiency in writing custom scripts (e.g., JavaScript, Python) for automation and web development tasks.

📝 Enhancement Note: The specific mention of Webflow, WordPress, Zapier, and Make highlights the core technical stack. Candidates should be prepared to discuss their practical application and experience in building and managing these systems, particularly in the context of marketing operations and process automation.

👥 Team Culture & Values

Operations Values:

• Company-First Mentality: Prioritizing Adoreal's success above individual ego or preferences, demonstrating a commitment to collective achievement.

• Candid Communication & Accountability: Freely sharing relevant information, admitting mistakes openly, and maintaining a solution-oriented mindset.

• Innovation & Complexity Reduction: Embracing change that simplifies processes and improves outcomes for stakeholders, actively seeking innovative solutions.

• Efficiency & Value Focus: Incentivizing efficient results, prioritizing high-value work over rigid processes, and focusing on stakeholder impact.

• Quiet Confidence & Open Humility: Demonstrating tenacity and a thirst for excellence while remaining humble and open to learning.

• Respect & Teamwork: Treating all teammates with respect, regardless of level, and fostering a supportive, collaborative environment.

• Continuous Improvement: Steadfastly working to better the company, colleagues, and oneself, with an ambition to hire individuals who embody these principles.

Collaboration Style:

• Cross-Functional Integration: Actively collaborating with design, marketing, and product teams to ensure cohesive web strategies and execution.

• Open Feedback Exchange: Encouraging candid communication and providing constructive feedback through code reviews and regular team meetings.

• Knowledge Sharing: Fostering an environment where best practices, learnings, and innovative approaches are shared freely to elevate the entire team's capabilities.

📝 Enhancement Note: The detailed core principles are central to Adoreal's culture. For operations professionals, understanding these values is key to navigating team dynamics, decision-making processes, and performance expectations. The emphasis on "people over process" suggests a need for adaptability and strong interpersonal skills within a results-driven framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Global Remote Teams: Effectively leading and motivating a dispersed team across multiple time zones requires strong communication, empathy, and organizational skills.

• Rapid Scaling of Web Infrastructure: Keeping pace with the company's rapid growth by scaling web properties, processes, and team capabilities without sacrificing quality or performance.

• Balancing Speed and Quality: Moving quickly in a fast-paced environment without compromising the pixel-perfect precision and technical excellence required for web development.

• Driving Automation Adoption: Identifying and implementing automation opportunities that genuinely improve efficiency and integrating them seamlessly with existing workflows.

Learning & Development Opportunities:

• Advanced Web Technologies: Opportunities to explore and implement cutting-edge web development techniques and platform features.

• Leadership Development: Enhanced opportunities to refine management, mentorship, and strategic planning skills within a growing organization.

• Cross-Functional Expertise: Gaining deeper insights into marketing strategy, product development, and SaaS operations through close collaboration.

• Industry Transformation: Contributing to the transformation of the elective medicine industry through innovative web solutions and operational efficiencies.

📝 Enhancement Note: The challenges are typical for a fast-growing tech company with a remote workforce. Success will depend on adaptability, strong problem-solving skills, and a proactive approach to managing complexity. The growth opportunities are substantial, offering a chance to make a significant impact and advance one's career within a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to defining a web development roadmap that aligns with aggressive business growth objectives in a vertical SaaS company." (Focus on strategic planning, stakeholder alignment, and data-driven prioritization).

• "How do you ensure technical excellence and maintain high-quality standards when managing a globally dispersed team of developers, especially under tight deadlines?" (Highlight your mentorship, code review processes, QA enforcement, and communication strategies).

• "Walk us through a complex website migration project you led. What were the key challenges, your specific role, and the measurable outcomes?" (Prepare a detailed case study showcasing technical execution, risk management, and successful transition).

Company & Culture Questions:

• "How do Adoreal's core principles (e.g., company-first, candid communication, innovation) resonate with your professional values and leadership style?" (Align your responses with the company's stated values, providing specific examples).

• "What is your experience working in fast-paced, ambiguous environments, and how do you maintain focus and drive results?" (Showcase your adaptability, problem-solving skills, and resilience).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your solution (technical approach, management strategy), and the quantifiable results or impact.

• Highlight Key Skills: Ensure your presentation prominently features your expertise in Webflow, WordPress, website migrations, and automation.

• Showcase Leadership: Use examples to illustrate your ability to mentor, delegate, and lead a team effectively.

• Quantify Impact: Wherever possible, use metrics to demonstrate the value you've delivered (e.g., % improvement in site speed, % reduction in manual tasks, % increase in conversion rates).

• Practice Your Video Introduction: Ensure it's professional, engaging, and clearly demonstrates your native-level English fluency and communication style.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of technical mastery, strong leadership, strategic thinking, and cultural fit. The emphasis on a portfolio and video introduction means candidates must be ready to visually and verbally showcase their capabilities and personality.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Ensure your portfolio is readily accessible and highlights your most relevant projects, particularly those involving Webflow, WordPress, complex migrations, and automation. Tailor any accompanying descriptions to showcase your understanding of SaaS and marketing operations.

• Resume Optimization: Update your resume to clearly articulate your experience in web development management, team leadership, and specific technical skills (Webflow, WordPress, Zapier, etc.). Use keywords found in the job description and quantify your achievements whenever possible.

• Prepare Your Video Introduction: Record a short, professional video introduction that demonstrates your native-level English fluency and communication style, as required by the application process.

• Company Research: Thoroughly research Adoreal, its industry (elective medicine SaaS), its core principles, and its products. Understand how the Web Development Manager role contributes to the company's mission and growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.