Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Performacentric

Location: Chicago, Illinois, United States (Remote OK, Preferred U.S.-Based)

Job Type: Full-Time

Category: Digital Design & Development Operations

Date Posted: June 08, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote (US-Based Preferred)

🚀 Role Summary

• Design and develop high-converting, responsive websites and landing pages, integrating modern front-end development techniques.

• Drive user experience (UX) and conversion rate optimization (CRO) initiatives to achieve measurable business outcomes and enhance lead generation.

• Collaborate cross-functionally with marketing, sales, and product teams to translate business objectives into effective digital solutions.

• Leverage a strong understanding of digital marketing best practices, including SEO and lead generation strategies, to inform design and development decisions.

• Contribute to the evolution of the Performacentric brand through compelling and performance-driven digital experiences.

📝 Enhancement Note: This role bridges creative design with technical implementation and marketing strategy, indicating a need for a versatile professional with a strong understanding of how digital assets contribute to business growth. The emphasis on "high-converting" and "lead generation" suggests a direct impact on revenue operations and GTM initiatives.

📈 Primary Responsibilities

• Design visually compelling, user-centered websites, landing pages, and digital assets that align with Performacentric's brand identity and marketing objectives.

• Develop wireframes, mockups, and prototypes to visualize user flows and design concepts before production.

• Implement responsive and mobile-first designs using HTML5, CSS3, Tailwind CSS, and Vanilla JavaScript, ensuring optimal performance and accessibility across all devices.

• Optimize website speed, performance, and Core Web Vitals to enhance user experience and search engine rankings.

• Collaborate closely with marketing teams to design and build effective lead generation landing pages and support campaign initiatives.

• Integrate forms, APIs, and third-party services to enable seamless data flow and functionality.

• Contribute to SEO strategy by structuring websites and content for maximum organic visibility.

• Implement conversion rate optimization (CRO) best practices to improve key performance indicators (KPIs) such as lead capture and user engagement.

• Stay abreast of emerging design trends, web technologies, and digital marketing best practices, applying new knowledge to enhance Performacentric's digital presence.

• Participate in design reviews, providing constructive feedback and recommendations for continuous website improvement and innovation.

📝 Enhancement Note: The responsibilities highlight a blend of design, coding, and strategic marketing support, emphasizing the role's contribution to GTM (Go-To-Market) success through enhanced digital touchpoints.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Web Design, Graphic Design, Computer Science, Digital Marketing, or a related field, or equivalent practical experience, is typically expected for mid-level roles.

Experience: 2-5 years of professional experience in web design and front-end development, with a proven track record of creating high-converting digital assets.

Required Skills:

• Front-End Development:

  • Strong proficiency in HTML5, CSS3, and Vanilla JavaScript.
  • Expertise in CSS frameworks, specifically Tailwind CSS.
  • Experience building responsive, mobile-first websites and layouts.
  • Understanding of website performance optimization techniques and Core Web Vitals.
  • Familiarity with Git for version control workflows.

• Design & UX:

  • Strong visual design portfolio showcasing website and landing page design, user experience (UX) design, and responsive layouts.
  • Excellent understanding of typography, color theory, visual hierarchy, and user-centered design principles.
  • Ability to translate business requirements and marketing objectives into effective digital experiences.
  • Experience creating wireframes, mockups, and prototypes.

• Marketing & CRO:

  • Solid understanding of SEO fundamentals and how to implement them in web design.

  • Knowledge of conversion rate optimization (CRO) principles and best practices.

  • Familiarity with lead generation strategies and digital marketing funnels.

  • Ability to design with a focus on business outcomes and conversion goals. Preferred Skills:

• Experience with backend development concepts.

• Familiarity with REST API integration.

• Understanding of database design fundamentals.

• Experience with analytics platforms like Google Analytics.

• Exposure to AI-assisted design and development tools.

• Experience in B2B SaaS or technology company environments.

• Practical experience with UX research and A/B testing methodologies.

📝 Enhancement Note: The emphasis on both design and front-end coding skills, coupled with marketing knowledge, points to a role that requires a full-stack digital creative capable of executing on strategy from concept to implementation. The preference for AI tool experience aligns with Performacentric's core business.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is critical, showcasing a blend of strong visual design aesthetic and practical front-end development execution.

• Include detailed case studies for at least 3-5 projects, demonstrating website and landing page design, with a clear explanation of the project's goals, your role, the design process, and the front-end implementation.

• Highlight examples of responsive design across various devices and screen sizes.

• Showcase projects where design and development directly contributed to lead generation, conversion rate improvements, or other measurable business outcomes.

• Provide links to live websites or interactive prototypes where possible. Process Documentation:

• Be prepared to discuss your design and development workflow, including how you approach:

  • Initial client/stakeholder requirements gathering and analysis.

  • User research and persona development (if applicable).

  • Wireframing and prototyping methodologies.

  • Iterative design and feedback incorporation.

  • Front-end development process, including code structure, optimization, and testing.

  • Collaboration with other team members (marketing, product, backend developers).

  • Measuring the success of your digital assets post-launch.

📝 Enhancement Note: Given the role's focus on conversion and lead generation, the portfolio should not only demonstrate aesthetic appeal and technical skill but also the ability to drive tangible business results through thoughtful design and efficient implementation.

💵 Compensation & Benefits

Salary Range: Based on experience level (2-5 years), location (Chicago, IL), and the specialized skill set (Web Design + Front-End Dev + Marketing Acumen), a competitive salary range for a Web Designer in Chicago, IL typically falls between $70,000 - $95,000 USD annually.

Benefits:

• Health & Wellness: Comprehensive medical, dental, and vision insurance plans.

• Financial Security: Competitive salary, potential for performance-based bonuses, and retirement savings plans (e.g., 401(k) with company match).

• Work-Life Balance: Paid time off (PTO), company holidays, and flexible working arrangements.

• Professional Development: Opportunities for training, certifications, conference attendance, and access to AI-assisted design tools.

• Remote Work Stipend: Potential allowance for home office setup and expenses.

Working Hours: Standard full-time hours are approximately 40 hours per week. While flexibility is expected, core hours may be established for collaboration and team meetings, particularly given the remote nature and preferred US-based team.

📝 Enhancement Note: Salary estimate is based on industry benchmarks for mid-level web designers with front-end development skills in a major US tech hub like Chicago, considering the blend of creative and technical responsibilities. Benefits are standard for full-time roles, with an emphasis on professional growth relevant to the company's AI focus.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting, Artificial Intelligence, Business Solutions. Performacentric operates at the intersection of AI, automation, and business strategy, aiming to drive efficiency and profitability for small to mid-market organizations. This implies a culture focused on innovation, problem-solving, and delivering tangible business value.

Company Size: Small to Mid-Market. While not explicitly stated, the description suggests a growing company that can provide bespoke solutions. This often translates to a dynamic, agile, and collaborative environment where individual contributions are highly visible.

Founded: The founding date is not specified, but the company's focus on "custom AI agents, automation, and intelligent business solutions" suggests a modern, forward-thinking organization.

Team Structure:

• The Web Designer will likely be part of a Marketing or GTM (Go-To-Market) team, working closely with marketing specialists, content creators, and potentially sales enablement.

• Direct collaboration with leadership and product teams is expected, indicating a relatively flat hierarchy where cross-functional communication is encouraged.

• The role requires interaction with developers for implementation and potentially with AI/consulting teams to understand the product offerings being marketed. Methodology:

• Data-Driven Decision Making: The company's focus on "measurable results" and "improving profitability, efficiency, employee performance, customer satisfaction, and business visibility" suggests a strong emphasis on data analysis and metrics to guide strategies.

• Agile Development & Implementation: Given the nature of AI and custom solutions, the approach is likely agile, prioritizing rapid iteration and continuous improvement.

• Client-Centric Solutions: The core business is about solving client problems, implying a culture that values understanding customer needs and delivering tailored solutions.

Company Website: https://performacentric.com/

📝 Enhancement Note: The company's focus on AI and delivering measurable business outcomes suggests a culture that values innovation, data-driven strategies, and practical application of technology to solve real-world business challenges.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Digital Design & Development Professional. This role sits at the nexus of creative execution and business impact. It's a position where one can solidify foundational skills while beginning to influence strategy through data-backed design decisions.

Reporting Structure: The Web Designer will likely report to a Marketing Manager, Head of Marketing, or potentially a GTM Operations lead, depending on the company's structure. They will work collaboratively with various departments, including sales, product, and engineering.

Operations Impact: This role directly impacts the company's Go-To-Market (GTM) strategy by creating the digital interfaces that attract, engage, and convert potential clients. High-converting landing pages and optimized websites are crucial for lead generation, which directly fuels the sales pipeline and revenue growth. The ability to translate AI solutions into compelling digital experiences is key to market penetration.

Growth Opportunities:

• Specialization: Deepen expertise in AI-assisted design tools, advanced front-end frameworks, or UX research methodologies.

• Leadership: Transition into a Lead Web Designer or UI/UX Lead role, mentoring junior designers and overseeing larger projects.

• Strategic Roles: Move into roles with greater strategic input, such as Digital Marketing Specialist, CRO Specialist, or even Product Design, influencing the broader digital product roadmap.

• Cross-Functional: Develop skills in areas like marketing automation, analytics, or even basic understanding of AI agent development to bridge the gap between design and the company's core offerings.

📝 Enhancement Note: The role offers a clear path for growth within a specialized field, with opportunities to expand into strategic GTM functions or leadership positions, particularly within a company focused on cutting-edge technology.

🌐 Work Environment

Office Type: Remote. Performacentric operates with a remote-first or remote-friendly model, with a preference for U.S.-based employees. This fosters flexibility and allows for a diverse talent pool.

Office Location(s): While the role is remote, the company is headquartered in Chicago, Illinois. This may indicate a primary operational hub or a strong connection to this region for leadership and core teams.

Workspace Context:

• Collaborative Digital Space: Expect to use a suite of digital collaboration tools (e.g., Slack, Microsoft Teams, project management software like Asana or Jira) for communication and task management.

• Technology-Rich Environment: Access to modern design software, development tools, and potentially AI platforms will be provided or expected.

• Autonomy and Accountability: Remote work requires self-discipline, proactive communication, and the ability to manage one's time effectively to meet project deadlines and collaboration needs.

Work Schedule: While generally full-time (40 hours/week), the remote nature may offer some flexibility in terms of daily start and end times, provided that core collaboration hours are met and project deliverables are achieved. This flexibility is beneficial for deep work sessions required for design and development.

📝 Enhancement Note: The remote work environment emphasizes the need for strong communication, self-management, and proficiency with digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Assessment: This is a critical stage. Candidates will present their portfolio, discussing their design process, technical implementation, and the business impact of their work. This may involve a live coding or design challenge.

• Cross-Functional Interviews: Discussions with team members from marketing, sales, or product to evaluate collaboration skills and understanding of business objectives.

• Final Interview: A conversation with leadership to discuss strategic alignment, career goals, and final fit.

Portfolio Review Tips:

• Storytelling: Frame your portfolio projects not just by what you designed, but why you designed it that way, how it solved a problem, and what results it achieved.

• Quantify Impact: Whenever possible, use metrics (e.g., "increased conversion rate by X%", "improved page load speed by Y seconds," "generated Z leads").

• Showcase Both Design & Code: Highlight projects where you were responsible for both the visual design and the front-end implementation. Clearly delineate your specific contributions.

• Tailor to Performacentric: Emphasize projects relevant to B2B, technology, AI, or lead generation if possible. Highlight any experience with AI tools.

• Be Ready for Technical Questions: Prepare to discuss your approach to HTML, CSS (especially Tailwind), JavaScript, responsive design, and performance optimization.

Challenge Preparation:

• Expect a challenge that tests your ability to translate a business requirement into a functional and visually appealing web page or landing page.

• Focus on demonstrating a clear process: understanding the brief, sketching/wireframing, designing, and coding with responsiveness and performance in mind.

• Practice articulating your thought process clearly and concisely, even under pressure.

📝 Enhancement Note: The interview process is heavily weighted towards portfolio demonstration and the ability to connect design and development work directly to business outcomes and conversion metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator) – familiarity with at least one is expected.

• Front-End Development:

  • Languages: HTML5, CSS3, Vanilla JavaScript.
  • Frameworks/Libraries: Tailwind CSS (required), possibly React or other JS frameworks (preferred).
  • Version Control: Git, GitHub/GitLab/Bitbucket.

• Prototyping Tools: Figma, InVision, Adobe XD.

• Collaboration Tools: Slack, Microsoft Teams, Asana, Jira, Trello.

Analytics & Reporting:

• Web Analytics: Google Analytics (preferred), Adobe Analytics.

• Performance Tools: Google PageSpeed Insights, Lighthouse.

CRM & Automation:

• Familiarity with CRM systems (e.g., HubSpot, Salesforce) for understanding lead flow and integration points is beneficial.

• Understanding of marketing automation platforms (e.g., HubSpot, Marketo) for form integration and campaign support.

📝 Enhancement Note: Proficiency in modern design and front-end development tools is essential, with specific emphasis on HTML5, CSS3, Vanilla JavaScript, Tailwind CSS, and Git. Experience with analytics and CRM systems will enhance the candidate's ability to measure and improve performance.

👥 Team Culture & Values

Operations Values:

• Results-Driven: A strong focus on achieving measurable business outcomes, particularly in lead generation and conversion rates.

• Innovation & Continuous Learning: Embracing new technologies like AI and staying current with design and development trends is crucial.

• Collaboration: Working effectively across teams to achieve common goals, with open communication and feedback.

• User-Centricity: Designing with the end-user experience at the forefront, balancing aesthetics with usability and performance.

• Efficiency: Streamlining processes and optimizing digital assets for performance and scalability.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing strategists, content creators, sales enablement, and potentially product managers.

• Feedback Loops: An environment where constructive feedback is shared and incorporated to improve designs and user experiences.

• Shared Ownership: A collective responsibility for the success of digital initiatives, from initial concept through launch and optimization.

📝 Enhancement Note: The company culture likely values proactive problem-solvers who are not only skilled designers and developers but also strategic thinkers focused on driving business growth through innovative digital solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance & Conversion: The primary challenge will be creating visually appealing designs that also perform exceptionally well and drive desired user actions.

• Rapidly Evolving Technology: Staying current with the latest web technologies, design trends, and AI advancements in the design space.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team, ensuring alignment and project momentum.

• Translating Complex AI Solutions: Visually representing and marketing sophisticated AI and automation solutions to a business audience.

Learning & Development Opportunities:

• AI-Powered Design Tools: Gaining hands-on experience with AI tools that can enhance the design and development workflow.

• Advanced Front-End Techniques: Deepening expertise in modern JavaScript, performance optimization, and potentially specific frameworks.

• CRO & UX Specialization: Developing a stronger understanding of user research, A/B testing, and conversion optimization strategies.

• B2B Marketing Dynamics: Learning the nuances of marketing and selling technology solutions in a B2B context.

📝 Enhancement Note: This role offers significant potential for professional development by tackling complex design and development challenges within a forward-thinking technology company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, and what were the key metrics?" (Focus on your CRO and lead gen experience)

• "How do you approach translating complex technical or AI concepts into simple, compelling visual designs for a non-technical audience?" (Assess your communication and design strategy)

• "Walk us through your process for optimizing website speed and Core Web Vitals. What tools do you use, and what's your typical approach?" (Test your technical front-end skills)

• "How do you stay updated on the latest web design and front-end development trends, especially in the context of AI?" (Gauge your commitment to continuous learning) Company & Culture Questions:

• "What interests you about Performacentric and our focus on AI-powered business solutions?" (Show you've researched the company and understand its mission)

• "How do you handle feedback on your designs, especially if it conflicts with your initial vision?" (Evaluate your collaboration and adaptability)

• "Describe your ideal remote work environment and how you ensure productivity and collaboration." (Assess your remote work readiness) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by showcasing your strongest, most relevant work first. For each project, clearly state the problem, your solution, your role, the technologies used, and the results achieved.

• Visuals: Use high-quality mockups and live links. Consider short video walkthroughs for complex interactive elements.

• Narrative: Tell a story for each project, emphasizing your thought process, problem-solving skills, and the impact of your work.

• Technical Depth: Be prepared to discuss the code behind your designs, especially your use of HTML, CSS (Tailwind), and JavaScript.

📝 Enhancement Note: Preparation should focus on demonstrating not just design and coding proficiency, but also a strategic understanding of how digital assets contribute to business growth and a proactive approach to problem-solving.

📌 Application Steps

To apply for this Web Designer position:

• Submit your resume and a link to your online portfolio through the Performacentric careers page.

• Portfolio Customization: Curate your portfolio to highlight projects demonstrating strong visual design, front-end development (especially HTML, CSS, Tailwind CSS, JavaScript), responsive design, and a direct impact on lead generation or conversion rates. Include at least one project that touches on B2B technology or complex problem-solving.

• Resume Optimization: Tailor your resume to include keywords from the job description, such as "HTML5," "CSS3," "Tailwind CSS," "Vanilla JavaScript," "Responsive Design," "UX Design," "CRO," "SEO," and "Lead Generation." Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio projects, focusing on your design process, technical implementation, and the business results. Be ready to discuss your experience with performance optimization and AI tools.

• Company Research: Thoroughly research Performacentric's website, services, and mission. Understand their focus on AI and how your skills can contribute to their GTM strategy and client success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---