Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Performacentric

Location: Fort Wayne, Indiana, United States (Remote Preferred, U.S.-Based)

Job Type: Full-Time

Category: Digital Design & Development / Marketing Operations

Date Posted: 2026-06-08

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Remote (U.S.-Based Preferred)

🚀 Role Summary

• Design and develop modern, responsive, high-converting websites and landing pages that align with Performacentric's brand and marketing objectives.

• Implement front-end development using HTML5, CSS3, Tailwind CSS, and Vanilla JavaScript to create engaging and performant digital experiences.

• Collaborate closely with marketing, sales, and product teams to ensure designs contribute to lead generation, customer engagement, and overall business growth.

• Apply robust understanding of SEO fundamentals, Conversion Rate Optimization (CRO) best practices, and digital marketing funnels to achieve measurable business outcomes.

📝 Enhancement Note: While the job title is "Web Designer," the detailed responsibilities and required skills clearly indicate a hybrid role with significant front-end development and digital marketing strategy components. This is common in smaller, agile organizations where individuals need to wear multiple hats. The "Operations" category is chosen because the role directly supports GTM functions through website performance, lead generation, and user experience optimization, which are core to Revenue and Marketing Operations.

📈 Primary Responsibilities

• Design visually compelling, user-centered websites, landing pages, and digital assets, translating business requirements into effective digital experiences.

• Develop wireframes, mockups, and prototypes to visualize design concepts and user flows for stakeholder review and iteration.

• Build and maintain responsive, mobile-first websites using HTML5, CSS3, Tailwind CSS, and Vanilla JavaScript, ensuring seamless performance across all devices.

• Optimize website speed, performance, and Core Web Vitals to enhance user experience and improve search engine rankings.

• Implement conversion rate optimization (CRO) strategies and best practices to maximize lead generation and user engagement on landing pages and websites.

• Collaborate with marketing teams on SEO initiatives, content optimization, and the creation of web assets for marketing campaigns.

• Ensure designs adhere to Performacentric's brand guidelines and maintain a consistent brand voice across all digital touchpoints.

• Integrate forms, APIs, and third-party services to support marketing automation, CRM, and other business intelligence tools.

• Participate in design reviews, provide constructive feedback, and contribute to the continuous improvement of the company's digital presence.

• Stay abreast of emerging design trends, web technologies, and digital marketing best practices to drive innovation and maintain a competitive edge.

📝 Enhancement Note: Expanded responsibilities to reflect the dual nature of design and development, and the strategic impact on marketing and sales operations. Included specific actions like API integration and Core Web Vitals optimization, which are critical for modern web performance and marketing success.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Web Development, Computer Science, Marketing, or a related field is often preferred for roles requiring this blend of skills. Equivalent practical experience will be strongly considered.

Experience: 2-5 years of professional experience in web design and front-end development, with a proven track record of creating high-converting websites and landing pages. Experience in B2B SaaS or technology environments is a plus.

Required Skills:

• Front-End Development:

  • Strong proficiency in HTML5, CSS3, and Vanilla JavaScript.
  • Expertise in using Tailwind CSS for efficient and responsive styling.
  • Experience building responsive, mobile-first websites and ensuring cross-browser compatibility.
  • Understanding of website performance optimization techniques and Core Web Vitals.
  • Familiarity with Git for version control and collaborative development workflows.

• Design & UX:

  • A strong visual design portfolio showcasing website design, landing page design, user experience (UX) design, and responsive layouts.
  • Excellent understanding of typography, color theory, visual hierarchy, and user-centered design principles.
  • Ability to create wireframes, mockups, and prototypes using design tools.

• Marketing Acumen:

  • Solid understanding of SEO fundamentals and how design impacts organic search visibility.

  • Knowledge of Conversion Rate Optimization (CRO) principles and best practices for lead generation.

  • Familiarity with digital marketing funnels and strategies for driving user engagement.

  • Ability to design with a focus on business outcomes and measurable results. Preferred Skills:

• Experience with backend development concepts or frameworks.

• Proficiency in integrating with REST APIs and understanding of data flow.

• Fundamental knowledge of database design and management.

• Experience with analytics platforms such as Google Analytics for tracking performance and user behavior.

• Familiarity with AI-assisted design and development tools to enhance efficiency.

• Experience in UX research, user testing, and A/B testing methodologies.

📝 Enhancement Note: Specified the implied experience level (Mid-Level) based on the 2-5 year recommendation. Detailed the technical and design skills more granularly to align with typical expectations for a Web Designer with front-end development responsibilities. Added "User-Centered Design" and "Accessibility" as implied important factors in modern web design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio that clearly demonstrates your capabilities in both web design and front-end development.

• Showcase at least 3-5 distinct projects, with an emphasis on websites and landing pages that were designed and/or developed by you.

• For each project, provide a brief description of the business goals, your specific role and contributions, the design process followed, and the technical implementation details.

• Highlight projects that demonstrate strong visual design, effective user experience, responsive implementation, and measurable results (e.g., increased conversion rates, improved engagement).

• Include examples of mobile-first design and optimization for Core Web Vitals. Process Documentation:

• Demonstrate an understanding of iterative design and development workflows, including wireframing, prototyping, feedback incorporation, and final implementation.

• Be prepared to discuss your process for optimizing website performance and ensuring accessibility standards are met.

• Outline your approach to integrating third-party tools and services (e.g., forms, analytics) into website builds.

• Show how you approach user-centered design, from initial research or understanding of user needs to final execution and iterative improvements.

📝 Enhancement Note: Emphasized the dual requirement for design and development in the portfolio. Specified the need for details on the design process, technical implementation, and measurable results, which is crucial for roles bridging design and operations. Added a section on "Process Documentation" to encourage candidates to think about their methodologies beyond just the final output.

💵 Compensation & Benefits

Salary Range: For a Web Designer with 2-5 years of experience in Fort Wayne, Indiana, and the flexibility for remote U.S.-based work, the estimated annual salary range is $60,000 - $85,000 USD. This estimate is based on industry benchmarks for similar roles in the Midwest region and accounts for the remote work allowance, which can sometimes command a slight premium or be adjusted based on cost of living.

Benefits:

• Full-time employment with comprehensive benefits package.

• Health, Dental, and Vision Insurance coverage.

• Paid Time Off (PTO) including vacation, sick leave, and holidays.

• Retirement savings plan (e.g., 401(k) with potential company match).

• Opportunities for professional development and continuous learning in AI, automation, and digital solutions.

• Flexible remote work environment for U.S.-based employees.

• Exposure to cutting-edge AI and intelligent business solutions.

Working Hours: Standard full-time hours are expected, approximately 40 hours per week. While remote, maintaining consistent availability during core business hours for collaboration and meetings is important.

📝 Enhancement Note: Provided a regionally appropriate salary range for Fort Wayne, Indiana, and adjusted it to reflect remote U.S.-based work. Research was based on typical salary data for Web Designers with front-end development skills in the Midwest. Listed common benefits expected for a full-time role and highlighted growth-related benefits specific to Performacentric's industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI / Business Solutions. Performacentric operates at the intersection of artificial intelligence, automation, and strategic business consulting, aiming to improve profitability and efficiency for small to mid-market organizations. This focus on practical AI implementation suggests a culture that values innovation, data-driven decision-making, and tangible business results.

Company Size: Small to mid-market organizations (as clients), implying Performacentric itself is likely a growing small to medium-sized business (SMB) or startup. This often translates to a dynamic, fast-paced environment where employees have significant impact and visibility.

Founded: The company description implies a focus on "custom AI agents, automation, and intelligent business solutions," suggesting a relatively modern company or one that has recently pivoted or expanded into these areas.

Team Structure:

• The Web Designer will likely be part of a lean marketing or GTM team, potentially collaborating closely with sales, product development, and AI/automation specialists.

• Reporting structure is likely to be to a Marketing Manager, Head of Marketing, or potentially a Director of Operations, depending on the exact organizational setup.

• Cross-functional collaboration will be key, working with individuals who may have diverse technical and business backgrounds, from AI engineers to sales strategists. Methodology:

• Performacentric emphasizes combining strategic consulting with practical AI implementation, indicating a results-oriented approach focused on solving real business problems.

• The company's focus on custom AI agents and automation suggests a culture that values efficiency, data analysis, and the development of intelligent, scalable solutions.

• The "Performacentric" name itself suggests a core methodology centered on driving demonstrable performance improvements for clients.

Company Website: https://performacentric.com

📝 Enhancement Note: Inferred company size and culture based on the provided description of their services and client base. Highlighted the potential for a lean, agile team structure and the importance of cross-functional collaboration, common in tech startups. Emphasized the "performance-centric" aspect of their methodology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Web Designer, implying a need for independent work, project ownership, and the ability to contribute strategically beyond just execution. The role requires a blend of creative design, technical development, and marketing understanding, making it a valuable stepping stone for those looking to specialize in digital GTM enablement.

Reporting Structure: The Web Designer will likely report to a Marketing Lead or Head of Marketing. This provides a direct line to marketing strategy and campaign execution, allowing for alignment with broader business objectives. Collaboration will extend to sales leadership and product teams, offering exposure to different facets of the business.

Operations Impact: The Web Designer's work directly impacts Performacentric's revenue generation and brand perception. By designing high-converting websites and landing pages, optimizing user experience, and supporting SEO initiatives, this role directly contributes to lead acquisition, customer engagement, and the overall effectiveness of the company's digital GTM strategy. The performance of the website is often the first impression for potential clients, making this role critical.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas such as advanced UI/UX design for AI products, front-end performance optimization, or data-driven CRO.

• Leadership: As the company grows, potential to lead design initiatives, mentor junior designers, or transition into a Web Development Lead or Digital Marketing Manager role.

• Skill Expansion: Exposure to AI, automation, and business consulting can lead to cross-functional learning and potential roles in product marketing or even technical consulting.

• Industry Expertise: Develop deep knowledge in the AI and business solutions sector, becoming a highly sought-after professional in a rapidly evolving field.

📝 Enhancement Note: Defined the career level and its implications. Outlined the direct operational impact of the role on revenue and brand. Identified specific growth paths relevant to a hybrid design/development role in a tech-focused company, emphasizing both technical and strategic advancement.

🌐 Work Environment

Office Type: The role is advertised as "Remote (Preferred U.S.-Based)," indicating a fully remote work environment. This offers flexibility and autonomy but requires strong self-discipline and communication skills.

Office Location(s): While the role is remote, the preference for U.S.-based candidates suggests that the company operates primarily within the United States, likely with a headquarters or core team in or near Fort Wayne, Indiana. This may influence team-wide meeting times and potential for occasional in-person gatherings.

Workspace Context:

• Collaborative Environment: As a remote role, collaboration will heavily rely on digital tools such as Slack, Zoom, email, and project management software (e.g., Asana, Trello, Jira). Proactive communication and responsiveness are crucial for maintaining team cohesion and project momentum.

• Operations Tools & Technology: Access to design software (e.g., Figma, Adobe Creative Suite), development environments, Git repositories, and potentially a CMS or website builder will be provided or expected. Efficient use of these tools is paramount.

• Team Interaction: Regular virtual team meetings, design reviews, and cross-functional sync-ups will be scheduled to ensure alignment and facilitate knowledge sharing.

Work Schedule: The standard 40-hour work week is expected. Flexibility in daily hours may be possible, provided core business hours for collaboration and responsiveness are maintained. This structure allows for efficient project execution while accommodating personal schedules.

📝 Enhancement Note: Clarified the implications of a remote-first environment for collaboration and communication. Highlighted the reliance on digital tools and the need for proactive engagement. Connected the work schedule to the operational need for collaborative time.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications, design aesthetic, and front-end development capabilities.

• Technical/Design Assessment: This may involve a practical exercise or a deep dive into your portfolio to discuss your design process, technical choices, and problem-solving approach. Be prepared to explain your rationale behind design decisions and code implementation.

• Behavioral/Situational Interviews: Questions designed to assess your fit with the company culture, your ability to collaborate, manage projects, and handle challenges. Focus on demonstrating your results-driven mindset and proactive nature.

• Final Interview: Potentially with leadership to discuss your overall fit, career aspirations, and how you can contribute to Performacentric's mission.

Portfolio Review Tips:

• Highlight Dual Skills: Ensure your portfolio clearly showcases both your design creativity and your front-end development skills. Projects where you handled both aspects are highly valued.

• Quantify Impact: Wherever possible, include metrics and data to demonstrate the success of your work. For example, "Increased landing page conversion rate by 15%" or "Improved website load time by 2 seconds."

• Tell a Story: For each project, narrate your process. Explain the problem, your solution, the challenges you faced, and the outcomes achieved. This demonstrates strategic thinking.

• Tailor to Performacentric: Research Performacentric's existing digital presence, their client base, and their focus on AI and business solutions. Frame your portfolio examples to show how you can contribute to their specific goals.

• Technical Clarity: Be ready to discuss specific code implementations, CSS frameworks (like Tailwind), and optimization techniques you've used.

Challenge Preparation:

• Design Exercise: If a design challenge is given, focus on understanding the brief thoroughly, sketching out ideas quickly, and then refining a solution that balances aesthetics, user experience, and technical feasibility.

• Code Review: Be prepared to walk through code snippets, explain your choices, and discuss best practices for performance, readability, and maintainability.

• Problem-Solving Scenarios: Practice articulating how you would approach common web design and development challenges, such as optimizing a slow-loading page or designing a user flow for a complex feature.

📝 Enhancement Note: Provided detailed advice on portfolio presentation, emphasizing the dual nature of the role and the need for quantifiable results. Included specific tips for preparing for potential design and technical assessments common in such hybrid roles.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD) – Proficiency in at least one is expected.

• Front-End Technologies: HTML5, CSS3, Tailwind CSS, Vanilla JavaScript.

• Version Control: Git (e.g., GitHub, GitLab, Bitbucket).

• Development Environment: VS Code or similar code editor.

Analytics & Reporting:

• Web Analytics: Google Analytics (GA4) for tracking website traffic, user behavior, and conversion performance.

• Performance Testing: Tools like Google PageSpeed Insights, GTmetrix, or WebPageTest for analyzing website speed and Core Web Vitals.

CRM & Automation:

• CRM Integration: Experience integrating forms and user data with CRM systems (e.g., Salesforce, HubSpot) is beneficial.

• Marketing Automation: Familiarity with marketing automation platforms and their integration needs for landing pages and forms is a plus.

• CMS: Experience with Content Management Systems (e.g., WordPress, Webflow) might be required for content updates and site management.

📝 Enhancement Note: Listed specific design and development tools that are industry-standard and align with the required skills. Included analytics and CRM/automation tools that are crucial for understanding the impact of web design on marketing and sales operations.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: As the company name suggests, a strong emphasis on delivering measurable results and tangible business outcomes for clients and the company itself.

• Innovation & Continuous Learning: A culture that embraces new technologies like AI and automation, encouraging employees to stay curious and develop new skills.

• Collaboration & Teamwork: Despite being a remote role, a commitment to open communication, mutual support, and working together to achieve shared goals.

• Customer Focus: Dedication to understanding and solving client business problems, translating into a focus on user experience and effective digital solutions.

• Efficiency & Optimization: A continuous drive to streamline processes, improve performance, and leverage technology to achieve greater output with fewer resources.

Collaboration Style:

• Proactive Communication: Expect a culture that values clear, timely, and frequent communication through digital channels.

• Feedback Exchange: Openness to constructive feedback during design reviews and project discussions, fostering an environment of continuous improvement.

• Knowledge Sharing: Encouragement of sharing insights, best practices, and learnings, especially concerning new technologies and design/development techniques.

• Agile Approach: A willingness to adapt to changing priorities and project requirements in a fast-paced startup environment.

📝 Enhancement Note: Aligned the company's values with its name and service offerings, emphasizing performance, innovation, and customer focus. Described a collaborative style that is essential for effective remote teamwork in a tech-oriented company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design & Development: Effectively managing the dual responsibilities of creating aesthetically pleasing designs and implementing them with robust, performant code.

• Remote Collaboration: Maintaining strong communication and team cohesion in a fully remote setting, ensuring alignment with distributed colleagues.

• Rapid Technological Evolution: Staying current with fast-paced advancements in AI, web technologies, and digital marketing trends to ensure solutions remain cutting-edge.

• Translating Business Needs: Accurately interpreting client and internal stakeholder requirements into effective digital solutions that drive measurable business impact.

• Performance Optimization: Consistently achieving high scores for website speed and Core Web Vitals while maintaining complex functionality and engaging design.

Learning & Development Opportunities:

• AI & Automation Exposure: Gain hands-on experience and knowledge in the rapidly growing fields of AI agents and business automation.

• Advanced Design & Development Skills: Opportunities to refine expertise in areas like advanced JavaScript, specific CSS frameworks, UX research, and performance tuning.

• CRO & Digital Marketing Strategy: Deepen understanding of how web design directly impacts marketing funnel performance and lead generation.

• Startup Environment Experience: Develop adaptability, problem-solving skills, and the ability to contribute broadly in a dynamic business setting.

• Mentorship: Potential to learn from experienced professionals in consulting, AI, and business strategy within the company.

📝 Enhancement Note: Identified specific challenges inherent to a hybrid designer/developer role in a remote, tech-focused company. Outlined growth opportunities that leverage the company's unique focus on AI and automation, offering pathways for both technical and strategic development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new AI-powered business solution, focusing on converting B2B leads?" (Prepare to discuss user personas, value proposition articulation, CTA strategy, and design elements.)

• "Describe your process for optimizing a website's performance to meet Core Web Vitals standards, using specific examples." (Be ready to discuss technical optimizations, asset management, and testing methodologies.)

• "How do you ensure your designs are not only visually appealing but also technically feasible and performant?" (Focus on collaboration with developers, understanding of constraints, and iterative design.)

• "Walk me through a project where you had to balance conflicting stakeholder requirements for a website or landing page." (Demonstrate negotiation, prioritization, and problem-solving skills.) Company & Culture Questions:

• "What interests you about Performacentric's mission to improve business performance with AI and automation?" (Research their website, case studies, and recent news.)

• "How do you stay motivated and productive in a remote work environment?" (Highlight self-discipline, time management, and communication strategies.)

• "Describe a time you had to learn a new technology or skill quickly for a project." (Showcase your learning agility and proactive approach.) Portfolio Presentation Strategy:

• Project Selection: Choose 2-3 projects that best showcase your combined design and development skills, and your ability to drive business results.

• Narrative Structure: For each project, follow a clear story: Problem -> Your Solution (Design & Dev Approach) -> Challenges -> Outcomes (with metrics!).

• Visual Aids: Use high-quality mockups, live site links, and potentially short video walkthroughs.

• Technical Details: Be ready to briefly explain key technical choices (e.g., why Tailwind CSS, how you optimized images, specific JavaScript interactions).

• Focus on Impact: Always tie your work back to business goals – lead generation, user engagement, performance improvements.

📝 Enhancement Note: Tailored strategy questions to the specific hybrid nature of the role and Performacentric's industry. Provided actionable advice on portfolio presentation, emphasizing the need to demonstrate both design and development expertise with a focus on measurable outcomes.

📌 Application Steps

To apply for this Web Designer position:

• Submit your resume and a link to your comprehensive digital portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features examples of both web design and front-end development, with a clear emphasis on how your work drove measurable business results (e.g., lead generation, conversion rates).

• Resume Optimization: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as HTML5, CSS3, Tailwind CSS, JavaScript, responsive design, SEO, and CRO. Quantify your achievements with specific metrics.

• Interview Preparation: Practice discussing your design process, technical implementation details, and how you approach problem-solving for web performance and user experience. Prepare to articulate your understanding of Performacentric's business and how your skills align with their mission.

• Company Research: thoroughly review Performacentric's website, services, and client focus. Understand their approach to AI, automation, and business solutions to better align your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.