Web Designer & UX Sr.

📍 Job Overview

Job Title: Web Designer & UX Sr.

Company: VML

Location: Mexico City, Mexico

Job Type: Full-Time

Category: Creative & Media / Art & Design / Technology / Marketing

Date Posted: April 23, 2026

Experience Level: Senior (5+ years)

Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end UX/UI design for complex web projects, including brand sites, vehicle configurator platforms, and high-impact landing pages.

• Translate business objectives and user needs into intuitive navigation flows, detailed wireframes, interactive prototypes, and high-fidelity mockups.

• Develop and maintain Design Systems to ensure consistency and scalability across all digital brand platforms.

• Foster deep collaboration with strategists, developers, copywriters, and project managers to deliver world-class digital solutions.

• Articulate design decisions compellingly to internal teams and stakeholders, grounded in UX principles, data, and best practices.

📝 Enhancement Note: This role is positioned as a Senior Web Designer & UX specialist, indicating a need for strong leadership in design execution, process ownership, and cross-functional collaboration within a hybrid work environment. The emphasis on "end-to-end" design and "Design Systems" suggests a strategic contribution beyond just visual execution, requiring a deep understanding of user-centered design principles and their application in complex digital ecosystems.

📈 Primary Responsibilities

• Spearhead the UX/UI design process from concept to final delivery for critical digital initiatives, ensuring alignment with strategic business goals.

• Craft comprehensive user flows, wireframes, interactive prototypes, and high-fidelity visual designs that address complex user journeys and business requirements.

• Establish, document, and manage robust Design Systems, ensuring adherence to brand guidelines and promoting efficient, scalable design practices.

• Act as a primary liaison between design, development, and client stakeholders, translating technical constraints and user feedback into actionable design improvements.

• Conduct user research, usability testing, and data analysis to inform design decisions and validate user experience strategies, driving continuous optimization.

• Mentor junior designers and contribute to the team's overall design excellence through knowledge sharing and best practice advocacy.

• Present design concepts and rationale clearly and persuasively, demonstrating a strong understanding of UX principles and their impact on business outcomes.

📝 Enhancement Note: The responsibilities highlight a senior-level expectation for design leadership, system ownership, and strategic thinking. The inclusion of "user research, usability testing, and data analysis" points to a data-driven approach to UX design, which is crucial for optimizing digital experiences and demonstrating ROI. Mentorship duties further underscore the senior capacity of this role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Multimedia, Visual Communication, or a closely related field.

Experience: 5+ years of progressive experience in web design and UX/UI, with a strong portfolio showcasing complex digital projects.

Required Skills:

• Advanced proficiency in design and prototyping tools, including Figma, Sketch, and the Adobe Creative Suite (Photoshop, Illustrator, XD).

• Strong understanding of front-end development fundamentals, specifically HTML and CSS, to ensure design feasibility and effective collaboration with developers.

• Proven experience in creating and maintaining Design Systems, including style guides, component libraries, and documentation.

• Expertise in user-centered design principles, information architecture, interaction design, and visual design.

• Demonstrated ability to translate business requirements and user needs into intuitive and effective digital experiences.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions and rationale clearly.

Preferred Skills:

• Experience with user research methodologies and usability testing platforms.

• Familiarity with agile development methodologies and cross-functional team collaboration within an agency environment.

• Knowledge of web accessibility standards (WCAG) and best practices.

• Experience with front-end frameworks (e.g., React, Vue.js) to a degree that facilitates design-development handoffs.

• Understanding of SEO best practices as they relate to web design and content structure.

📝 Enhancement Note: The requirement for advanced English proficiency is critical given VML's global presence and client base. The emphasis on Figma/Sketch and Adobe Creative Suite, alongside HTML/CSS fundamentals, indicates a need for hands-on design skills combined with an awareness of technical implementation. The explicit mention of Design Systems points to a need for a structured and scalable approach to design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end UX/UI design experience for complex web projects (e.g., brand websites, e-commerce platforms, configurators).

• Case studies showcasing the design process, including problem definition, user research, wireframing, prototyping, visual design, and final implementation.

• Examples of established or contributed-to Design Systems, illustrating component libraries, style guides, and their application.

• Evidence of iterative design improvements based on user feedback, data analysis, and usability testing.

Process Documentation:

• Showcase of how you approach user research and translate findings into actionable design strategies.

• Examples of wireframing and prototyping workflows used to explore and validate design concepts.

• Documentation of your process for developing and maintaining Design Systems, including version control and contribution guidelines.

• Examples of collaboration processes with developers and stakeholders during the design and implementation phases.

• Evidence of how you measure the success of your designs and iterate based on performance metrics.

📝 Enhancement Note: For a Senior Web Designer & UX role, the portfolio is paramount. It should not just display finished work but also the strategic thinking, problem-solving methodology, and process rigor behind it. Specifically, demonstrating ownership and application of Design Systems is key. The ability to articulate the "why" behind design choices and their business impact is crucial.

💵 Compensation & Benefits

Salary Range: Based on market research for Senior UX/UI Designers in Mexico City with 5+ years of experience, a competitive annual salary range is estimated between MXN 600,000 to MXN 900,000. This range accounts for the senior level, specialized skill set, and the hybrid work model.

Benefits:

• Hybrid Work Model: Offering flexibility with an average of 4 days in the office per week, fostering collaboration and connection.

• Work Tools Provided: Provision of necessary hardware and software (laptop, phone, etc.) to perform your role effectively.

• Competitive Remuneration: A salary package designed to attract and retain top talent in the industry.

• Flexible Schedule: Ability to manage working hours to better align with personal needs and project demands.

• Short Fridays: Enjoying extended weekends with a reduced schedule on Fridays.

• Development and Growth Plans: Opportunities for continuous learning, skill enhancement, and career advancement within VML and WPP.

• Diverse and Inclusive Work Environment: Commitment to fostering a respectful and inclusive culture where all employees feel valued and have equal opportunities.

Working Hours: Standard full-time working hours, with an emphasis on flexibility, including shorter days on Fridays. The hybrid model suggests a structured office presence combined with remote work days.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for senior-level design roles in a major metropolitan area like Mexico City. Actual compensation will depend on the candidate's specific experience, portfolio strength, and negotiation. The benefits package reflects a modern, employee-centric approach, with flexibility and professional development being key highlights.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, Digital Transformation, Creative Services. VML operates at the forefront of creating connected brands, blending brand experience, customer experience, and commerce. This industry context means a fast-paced, client-driven environment that demands innovation, strategic thinking, and adaptability in digital solutions.

Company Size: Over 26,000 employees globally (part of WPP). This large scale indicates robust infrastructure, extensive resources, and opportunities for diverse project involvement, but also requires clear processes and strong individual initiative to navigate.

Founded: VML was formed from the merger of VML and Wunderman Thompson, bringing together extensive legacy and expertise. This history suggests a culture that values both established best practices and forward-thinking innovation.

Team Structure:

• The role likely sits within a digital design or creative team, potentially reporting to a Creative Director, Design Lead, or Head of UX.

• Collaboration is expected with strategists, content creators, developers, project managers, and account teams.

Methodology:

• Data-driven decision-making is emphasized, utilizing user research, analytics, and performance metrics to inform design strategies.

• Agile and iterative processes are likely employed to facilitate rapid prototyping, testing, and adaptation in response to client needs and market dynamics.

• A human-centered design approach is core, ensuring that user needs and experiences are at the forefront of all digital solutions.

Company Website: https://www.vml.com/

📝 Enhancement Note: VML's positioning as a "leading creative company" within the WPP network implies a culture that values creativity, innovation, and high-impact client work. The hybrid model, with a strong emphasis on in-office collaboration (4 days/week), suggests a desire to foster strong team dynamics and creative synergy, while still offering flexibility.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, demanding a high degree of autonomy, strategic input, and leadership within the design discipline. It signifies a transition from execution to a more influential role in shaping design direction and processes.

Reporting Structure: The Senior Web Designer & UX will likely report to a Design Manager, Creative Director, or Head of UX/Design. They will collaborate closely with cross-functional project teams, including Project Managers, Developers, and Strategists.

Operations Impact: The role has a direct impact on the success of digital products and campaigns by ensuring intuitive user experiences, strong brand representation, and effective conversion funnels. This directly influences client satisfaction, brand perception, and ultimately, business growth for VML's clients.

Growth Opportunities:

• Design Leadership: Progression to Lead UX/UI Designer, Creative Director, or Head of Design roles, managing teams and overseeing larger design initiatives.

• Specialization: Deepening expertise in specific areas such as UX research, interaction design, design systems architecture, or accessibility.

• Cross-Functional Mobility: Opportunities to move into related roles such as Product Design, Digital Strategy, or even client-facing roles within account management, leveraging design expertise.

• Global Mobility: As part of a large global network (WPP), there may be opportunities to work on international projects or relocate to other VML offices.

📝 Enhancement Note: The "Sr." designation implies a career path that involves not just technical mastery but also leadership, mentorship, and strategic contribution. Growth opportunities are likely tied to taking on more complex projects, leading design initiatives, and potentially managing junior talent.

🌐 Work Environment

Office Type: Hybrid work model, with an average of four days per week expected in the Mexico City office. This suggests a well-equipped office space designed to encourage collaboration, creativity, and in-person interaction.

Office Location(s): Mexico City, Mexico. This vibrant capital city offers a dynamic professional environment and access to a large talent pool.

Workspace Context:

• Collaborative spaces designed for brainstorming, team meetings, and client presentations.

• Access to design tools, technology, and resources necessary for high-quality digital product creation.

• Opportunities for spontaneous collaboration and knowledge sharing with colleagues from diverse disciplines within VML.

• A professional yet creative atmosphere that encourages innovation and high performance.

Work Schedule: While a standard full-time schedule applies, the emphasis on "flexible schedule" and "short Fridays" indicates a culture that values work-life balance and empowers employees to manage their time effectively within project deadlines and team needs.

📝 Enhancement Note: The hybrid model, with a strong emphasis on office presence, suggests VML values in-person collaboration for creative ideation and team cohesion. The "flexible schedule" and "short Fridays" are significant perks that signal a focus on employee well-being and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Design Challenge/Case Study: Likely to involve a practical exercise or presentation of a past project to evaluate your design thinking, problem-solving skills, and ability to articulate your process and rationale. This will focus on UX/UI principles, Design Systems, and handling complex web projects.

• Team/Stakeholder Interviews: Conversations with potential team members, including designers, developers, and project managers, to assess cultural fit, collaboration style, and technical expertise.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, leadership potential, and strategic approach to UX/UI design.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase end-to-end UX/UI design, Design System work, and complex web projects.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the solutions you developed, and the measurable outcomes or impact.

• Highlight Design Systems: If you have specific Design System work, dedicate a section to it, explaining its purpose, components, and how it drove consistency and efficiency.

• Showcase Tools and Skills: Briefly mention the tools used (Figma, Sketch, Adobe Suite) and your proficiency in HTML/CSS fundamentals.

• Be Prepared to Discuss: Anticipate questions about your design decisions, how you handle feedback, manage stakeholders, and collaborate with developers.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, carefully read and understand the objectives, constraints, and deliverables.

• Prioritize User Needs: Focus on user-centered design principles and how your proposed solution addresses user pain points.

• Consider Business Goals: Ensure your solution aligns with the stated business objectives and demonstrates an understanding of the broader project context.

• Structure Your Presentation: Prepare a clear, concise presentation that outlines your approach, key design decisions, and rationale, using visuals effectively.

📝 Enhancement Note: The interview process will heavily rely on evaluating practical design skills and strategic thinking through portfolio review and potentially a design challenge. Candidates should be prepared to demonstrate not only their technical proficiency but also their ability to think critically, solve complex problems, and communicate effectively about their design process and its impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, wireframing, prototyping, and creating high-fidelity mockups. Expect advanced usage for component creation and design system management.

• Sketch: Another primary tool for UI design and prototyping, often used in conjunction with Figma or as an alternative.

• Adobe Creative Suite: Proficiency in Photoshop for image manipulation, Illustrator for vector graphics, and potentially Adobe XD for prototyping and design handoffs.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: Familiarity with web analytics platforms to understand user behavior, track key metrics, and inform design optimizations.

• Hotjar / Crazy Egg (or similar): Tools for heatmaps, session recordings, and user feedback to gain qualitative insights into user interactions.

CRM & Automation:

Collaboration & Project Management:

• Jira / Confluence: Common tools for agile project management and documentation, facilitating collaboration with development and product teams.

• Slack / Microsoft Teams: For day-to-day communication and team collaboration.

📝 Enhancement Note: Proficiency in Figma and Sketch is non-negotiable for this role, alongside the Adobe Creative Suite. The ability to interpret data from analytics tools and understand front-end fundamentals (HTML/CSS) is crucial for effective collaboration with development teams and ensuring design feasibility and optimization.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and develop novel digital solutions that deliver impact.

• Human-Centricity: A deep commitment to understanding and designing for the user, ensuring intuitive and engaging experiences.

• Collaboration: A belief in the power of teamwork, open communication, and cross-functional partnerships to achieve shared goals.

• Excellence & Quality: A dedication to delivering high-quality work that meets client objectives and industry standards.

• Data-Driven Approach: Utilizing insights from research and analytics to inform design decisions and measure success.

Collaboration Style:

• Highly collaborative, with designers working closely with strategists, writers, developers, and project managers in agile teams.

• Open to feedback and iterative refinement, fostering a culture of continuous improvement.

• Emphasis on clear communication and proactive problem-solving to ensure seamless project execution.

📝 Enhancement Note: VML's culture is likely to be fast-paced, client-focused, and rooted in creative excellence. The emphasis on a hybrid model and "connection" suggests a value placed on team synergy and in-person collaboration, balanced with the flexibility of remote work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Demands with UX Best Practices: Navigating client feedback and business requirements while advocating for optimal user experiences.

• Managing Complex Projects: Effectively handling multiple projects with varying scopes, deadlines, and stakeholder needs in a dynamic agency environment.

• Staying Ahead of Digital Trends: Continuously learning and adapting to new technologies, design tools, and evolving user expectations in the digital landscape.

• Cross-Disciplinary Collaboration: Ensuring seamless communication and integration with diverse teams (e.g., developers, strategists) who may have different priorities and technical languages.

Learning & Development Opportunities:

• Access to Industry-Leading Tools & Technologies: Exposure to cutting-edge design software and platforms.

• Mentorship Programs: Opportunities to learn from senior designers and creative leaders within VML and WPP.

• Internal Training & Workshops: Regular sessions focused on skill enhancement, new methodologies, and industry trends.

• Conferences & External Learning: Potential support for attending relevant design conferences and pursuing certifications.

• Exposure to Diverse Clients & Industries: Working on a wide range of projects for global brands, offering broad experience and perspective.

📝 Enhancement Note: The challenges presented are typical for a senior role in a leading creative agency, requiring strong problem-solving skills and adaptability. The growth opportunities are substantial, leveraging VML's global reach and commitment to professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a complex web platform from scratch, focusing on how you integrate user research, business goals, and technical feasibility."

• "How do you approach the creation and maintenance of a Design System? Can you walk me through an example of a system you've built or contributed to?"

• "Tell me about a time you had to present a design decision that was met with resistance. How did you handle it, and what was the outcome?"

• "How do you ensure your designs are accessible and adhere to WCAG guidelines?"

Company & Culture Questions:

• "What interests you about VML and our approach to creating connected brands?"

• "How do you see yourself fitting into a hybrid work environment that values in-person collaboration?"

• "Describe your ideal team dynamic and how you contribute to a positive and inclusive work culture."

Portfolio Presentation Strategy:

• "For your most impactful project, walk us through the initial brief, your design process, key challenges, and the measurable results."

• "Show us a component from a Design System you've worked on and explain its purpose and how it ensures consistency."

• "Demonstrate how you use Figma/Sketch to create interactive prototypes and how you gather feedback on them."

• "Be prepared to discuss the business impact of your design choices and how you quantify success."

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the end-to-end design process, a strategic approach to UX/UI, proficiency with key design tools, and the ability to articulate design rationale and impact. Highlighting experience with Design Systems and client collaboration will be key.

📌 Application Steps

To apply for this Web Designer & UX Sr. position:

• Submit your application through the VML careers portal via the provided link.

• Tailor Your Resume: Ensure your resume highlights your 5+ years of experience in UX/UI design, specifically mentioning complex web projects, Design Systems, and proficiency in Figma, Sketch, and Adobe Creative Suite. Quantify achievements where possible.

• Curate Your Portfolio: Prepare a digital portfolio (PDF or link) that showcases 3-5 of your strongest, most relevant projects. Focus on end-to-end design, your process, and any Design System contributions. Be ready to present and discuss these projects in detail.

• Practice Your Presentation: Rehearse presenting your portfolio projects, focusing on clear articulation of your design process, problem-solving, and the impact of your work. Practice explaining your rationale for design decisions.

• Research VML: Understand VML's work, client portfolio, and company culture. Prepare to discuss why you are a good fit for their hybrid model and creative environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.