Web Designer & UX Sr.

📍 Job Overview

Job Title: Web Designer & UX Sr. (Project-Based)

Company: VML

Location: Mexico City, Mexico City, Mexico

Job Type: Contract (Por Proyecto)

Category: Creative / Design Operations

Date Posted: 2026-04-23

Experience Level: Senior

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the end-to-end digital experience design, translating strategic business needs into intuitive and visually compelling user interfaces and user flows.

• It requires a strong command of UX/UI principles, coupled with hands-on proficiency in industry-standard design tools to create wireframes, prototypes, and final designs.

• The position emphasizes a user-centric approach, ensuring all designed experiences are not only aesthetically pleasing but also highly functional and easy to navigate.

• Collaboration is key, involving close partnership with development and creative teams to materialize digital platforms and ensure seamless execution from concept to launch.

📝 Enhancement Note: This role is project-based, which is crucial for candidates to understand regarding contract duration, potential for extension, and project scope. While the title is "Web Designer & UX Sr.", the responsibilities lean heavily into UX/UI design with a strong emphasis on user-centricity and collaborative execution with development teams. The "Operations" aspect here is in the execution and optimization of digital experiences, rather than traditional revenue or sales operations.

📈 Primary Responsibilities

• Conceptualize and translate project requirements and user needs into detailed user flows, wireframes, and interactive prototypes.

• Design aesthetically engaging and highly intuitive web interfaces that adhere to usability best practices and responsive design principles.

• Champion the user's perspective throughout the entire design and development lifecycle, advocating for user needs and ensuring optimal user satisfaction.

• Collaborate closely with cross-functional teams, including developers, product managers, and other creatives, to ensure design integrity and successful implementation.

• Iterate on designs based on user feedback, usability testing, and performance data to continuously improve the digital experience.

• Maintain a high standard of design quality and consistency across all digital touchpoints.

• Contribute to the development of design systems and style guides to ensure brand consistency and efficient workflow.

• Stay abreast of the latest UX/UI trends, technologies, and best practices to bring innovative solutions to projects.

📝 Enhancement Note: The responsibilities are framed to highlight the strategic and execution-oriented nature of a senior design role within an agency context. Emphasis is placed on collaboration and user advocacy, which are critical for success in this type of project-based engagement.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Interactive Design, Visual Communication, Human-Computer Interaction, or a closely related field.

Experience:

• Minimum of 4+ years of dedicated experience in UX/UI design for digital experiences, with a strong preference for agency environments.

Required Skills:

• Design Software Proficiency: Expert-level command of industry-standard design and prototyping tools such as Figma, Sketch, and/or Adobe XD.

• UX/UI Principles Mastery: Deep understanding and practical application of usability principles, user-centered design methodologies, and information architecture.

• Responsive Design Expertise: Proven ability to design for various screen sizes and devices, ensuring a seamless experience across platforms.

• User Flow & Wireframing: Skill in creating clear and effective user flows and detailed wireframes that map out user journeys and interface layouts.

• Prototyping Capabilities: Ability to develop functional and interactive prototypes to test and communicate design concepts effectively.

• Advanced English Proficiency: Fluency in both spoken and written English, essential for communication with international teams and clients, and for understanding design documentation.

Preferred Skills:

• Experience with user research methodologies and usability testing.

• Familiarity with front-end development concepts (HTML, CSS, JavaScript) to foster better collaboration with developers.

• Experience in developing and maintaining design systems.

• Knowledge of accessibility standards (WCAG).

📝 Enhancement Note: The requirements are structured to reflect a senior-level role, emphasizing practical experience and tool proficiency. The inclusion of advanced English is a critical requirement for this role given the multinational nature of VML and its client base.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of UX Process: Showcase a clear and repeatable UX design process, from initial research and ideation to wireframing, prototyping, and final UI design.

• Project Scope & Complexity: Present a range of projects that highlight your ability to handle diverse challenges, from simple landing pages to complex web applications.

• Tool Proficiency Evidence: Include examples that clearly demonstrate your expertise in Figma, Sketch, or Adobe XD, showcasing your ability to leverage their advanced features.

• User-Centricity Examples: Highlight projects where user feedback, testing, or research directly influenced design decisions and outcomes.

• Responsive Design Showcase: Feature examples of designs that adapt effectively across multiple devices and screen resolutions.

Process Documentation:

• User Flow Mapping: Present detailed user flow diagrams that illustrate logical navigation paths and user journeys for key features.

• Wireframing & Prototyping: Provide examples of wireframes and interactive prototypes that clearly communicate layout, functionality, and user interaction.

• Design Iteration Documentation: Where possible, show the evolution of a design through different iterations, explaining the rationale behind changes based on feedback or testing.

• Collaboration Artifacts: Include examples of how you've collaborated with developers or other stakeholders, such as annotated mockups or design specifications.

📝 Enhancement Note: For a senior design role, the portfolio is paramount. This section outlines what a strong portfolio should contain, focusing on process, impact, and tool proficiency, which are critical for evaluating a candidate's suitability for a project-based senior position.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: MXN $45,000 - $70,000 per month (gross), depending on experience and project scope.

• Research Methodology: This estimate is based on senior UX/UI designer roles in Mexico City, considering agency project-based contracts, and factoring in the AI-derived experience level (2-5 years, though the role specifies 4+ years, this range accommodates senior expertise). Market data from platforms like Glassdoor, LinkedIn Salary, and local recruitment agencies for similar roles in Mexico City were consulted. The "Por Proyecto" (project-based) nature typically means a higher hourly or monthly rate compared to permanent roles, but without long-term benefits like paid time off accrual or severance.

Benefits:

• Hybrid Work Model: Flexibility to work remotely and from the office, with an average of 4 days per week in the office as per VML's standard policy.

• Work Tools Provided: Provision of necessary work tools, such as a laptop, to facilitate effective project execution.

• Competitive Remuneration: A salary structure that is competitive within the market for senior project-based design roles.

• Flexible Schedule: Options for flexible working hours to accommodate personal needs and optimize productivity.

• Short Fridays: Enjoyment of shorter working hours on Fridays, promoting a better work-life balance.

• Development and Growth Plans: Opportunities for professional development and skill enhancement through training and learning programs.

• Diverse and Inclusive Work Environment: Access to a supportive and inclusive workplace culture that values diversity and fosters personal growth.

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week, with flexibility offered through a flexible schedule and short Fridays. Specific project deadlines may require occasional adjustments.

📝 Enhancement Note: Salary is estimated based on market research for senior UX/UI designers in Mexico City, particularly for contract roles. The benefits listed are directly from the job description and are presented to highlight the value proposition for a contract employee.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services, Digital Experience, Commerce, and Brand Experience. VML operates within the broader WPP ecosystem, a global leader in marketing, advertising, and communications.

Company Size: 26,000+ employees globally across 55+ markets. This signifies a large, established organization with extensive resources and a global reach.

Founded: VML was formed through the merger of VMLY&R and Wunderman Thompson. WPP itself has a long history, founded in 1982. This rich history implies a stable, experienced, and well-resourced company.

Team Structure:

• Operations Team: While this role is within the creative/design function, it will likely collaborate with a broader VML Mexico team that includes account managers, strategists, developers, and other creative specialists. The design team itself may be structured by discipline or by client/project.

• Reporting Structure: As a Senior Web Designer & UX, you would typically report to a Design Director, Creative Director, or a Project Lead within the VML Mexico office.

• Cross-functional Collaboration: This role is inherently cross-functional, requiring constant interaction with development teams to ensure feasibility, creative teams for brand alignment, and account/strategy teams to understand client objectives and user needs.

Methodology:

• Data-Driven Design: VML leverages data and insights to inform creative and design strategies, aiming for measurable impact for clients.

• Human-Centered Approach: A strong emphasis on understanding human behavior and needs to craft effective brand and customer experiences.

• Agile Project Management: Projects are likely managed using agile methodologies, requiring flexibility, rapid iteration, and close team collaboration.

Company Website: https://www.vml.com/

📝 Enhancement Note: The company context is derived from the provided description of VML and its parent company, WPP. This information helps frame the scale, industry, and operational philosophy of the organization, providing a backdrop for the specific role.

📈 Career & Growth Analysis

Operations Career Level: Senior (Sr.) - This level signifies a high degree of autonomy, expertise, and the ability to mentor junior team members. Senior designers are expected to lead complex projects, make critical design decisions, and contribute to strategic thinking.

Reporting Structure: Typically reports to a Design Lead or Creative Director. In a project-based context, there might also be a Project Manager overseeing the specific engagement.

Operations Impact: The impact of this role is directly tied to the success of digital products and campaigns. By creating intuitive and engaging user experiences, this role contributes to client satisfaction, user engagement, conversion rates, and ultimately, client business growth. Effective UX/UI design is a critical component of customer experience and brand perception in the digital realm.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX/UI, such as user research, interaction design, or accessibility.

• Leadership: Progress into roles such as Design Lead, Art Director, or Creative Director, managing teams and leading creative vision.

• Client Strategy: Develop a stronger understanding of client business objectives and contribute to higher-level strategic design planning.

• Cross-Disciplinary Learning: Gain exposure to other areas within VML/WPP, such as branding, content strategy, or digital transformation consulting.

• Project Variety: Work on diverse projects for a wide range of high-profile clients, expanding your portfolio and industry exposure.

📝 Enhancement Note: This analysis focuses on the career trajectory and impact of a senior-level design professional within a large agency structure, emphasizing the growth potential beyond individual contribution.

🌐 Work Environment

Office Type: Hybrid work model. This means a blend of remote work and in-office presence. The company emphasizes the benefits of being together for creativity, collaboration, and connection, with teams expected in the office an average of four days a week.

Office Location(s): Mexico City, Mexico. This is the primary location for this role.

Workspace Context:

• Collaborative Environment: The office setting is designed to foster collaboration, likely featuring open spaces, meeting rooms, and areas for team brainstorming.

• Tools and Technology: Access to industry-standard design software and hardware (tools provided), as well as connectivity for remote work.

• Team Interaction: Opportunities for regular interaction with colleagues, including designers, developers, project managers, and other creative professionals, both in person and virtually.

Work Schedule:

• Flexible working hours are offered.

• "Short Fridays" are a perk, indicating a compressed or shorter work schedule on the last day of the week.

• While flexible, the expectation is to meet project deadlines and collaborate effectively with teams, which may require adherence to specific meeting times or availability.

📝 Enhancement Note: The work environment details are synthesized from the description, highlighting the hybrid model and the company's philosophy on in-office collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation/Walkthrough: A dedicated session where you will present your portfolio, discussing your design process, key projects, and decision-making rationale. Be prepared to articulate your role and contributions in each project.

• Technical/Skills Assessment: This may involve a design challenge or a discussion about your proficiency with specific design tools (Figma, Sketch, Adobe XD) and UX principles.

• Behavioral and Situational Questions: Questions aimed at understanding your problem-solving skills, collaboration style, ability to handle feedback, and how you approach challenges.

• Cultural Fit Interview: Discussions to assess how well you align with VML's values, including diversity, inclusion, and collaboration.

• Final Interview: Potentially with a senior leader or hiring manager to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your senior-level UX/UI skills, adaptability, and impact. Ensure a mix of complexity and problem-solving.

• Tell a Story: For each project, clearly articulate the problem, your role and process, the solutions you designed, the tools you used, and the measurable outcomes or impact.

• Highlight Process: Emphasize your user-centered design methodology, wireframing, prototyping, and iterative design approach. Show how you got to the final solution.

• Demonstrate Tool Proficiency: Be ready to discuss specific features or techniques you used in Figma, Sketch, or Adobe XD to achieve your design goals.

• Tailor to VML: If possible, research VML's client work and design aesthetic to subtly tailor your presentation or highlight relevant skills.

Challenge Preparation:

• Design Challenge: Be prepared for a potential take-home assignment or an in-person/virtual design exercise. This might involve redesigning a feature, creating a user flow for a new concept, or solving a specific UX problem.

• Focus on Process: Even in a timed challenge, demonstrating a clear thought process and problem-solving approach is more crucial than delivering a pixel-perfect final design.

• Articulate Rationale: Be ready to explain your design choices, trade-offs, and how your solution addresses the prompt's requirements.

📝 Enhancement Note: This section provides actionable advice for candidates, detailing the likely interview stages and offering specific strategies for portfolio presentation and challenge preparation, tailored to a senior design role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, wireframing, prototyping, and creating design systems. Expected to be used extensively for this role.

• Sketch: A strong alternative to Figma, also widely used for UI design and prototyping. Proficiency in either Figma or Sketch is typically required.

• Adobe XD: Another popular tool for UI/UX design and prototyping, often used in agency environments.

• Prototyping Tools: Beyond the core design software, familiarity with dedicated prototyping tools might be beneficial.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to this design role, but understanding how design integrates with marketing automation platforms or CRMs could be a bonus for certain projects.

📝 Enhancement Note: This section highlights the critical design software required for the role. While analytics and CRM are mentioned, the primary focus is on design and prototyping tools.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push boundaries and create unique, impactful digital experiences.

• User-Centricity: A deep commitment to understanding and serving the user's needs.

• Collaboration: A belief in the power of teamwork and cross-functional partnerships to achieve the best results.

• Inclusivity & Diversity: VML actively fosters a diverse and inclusive environment where everyone feels welcome and has equal opportunities.

• Excellence & Quality: A dedication to delivering high-quality work that meets client expectations and industry standards.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with developers, strategists, and account teams, fostering open communication and shared understanding.

• Feedback-Driven: A culture that encourages constructive feedback to refine designs and improve outcomes.

• Agile & Iterative: Collaboration often happens in agile sprints, requiring adaptability and a willingness to iterate quickly based on input.

• Knowledge Sharing: A supportive environment where team members share insights, best practices, and learnings.

📝 Enhancement Note: These values and collaboration styles are inferred from VML's stated commitment to diversity, inclusion, collaboration, and delivering high-quality work for clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Finding the optimal design solution that satisfies users while also meeting client objectives and brand guidelines.

• Project Scope & Constraints: Working within tight deadlines, budget limitations, and technical constraints inherent in project-based work.

• Managing Stakeholder Expectations: Effectively communicating design decisions and managing feedback from multiple stakeholders with potentially differing opinions.

• Keeping Pace with Technology: Continuously learning and adapting to new design tools, platforms, and emerging technologies in the digital space.

Learning & Development Opportunities:

• Advanced Design Training: Access to specialized courses and workshops on cutting-edge UX/UI techniques, tools, and methodologies.

• Industry Conferences: Opportunities to attend design and technology conferences to stay ahead of trends and network with peers.

• Mentorship Programs: Potential to be mentored by senior design leaders or to mentor junior designers, fostering leadership skills.

• Exposure to Diverse Clients: Working on a variety of projects for different industries and clients provides broad learning experiences and portfolio enhancement.

📝 Enhancement Note: This section anticipates potential challenges inherent in a senior design role within an agency and outlines the growth pathways available within a large organization like VML.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX challenge you faced and how you navigated it. What was the outcome?" (Focus on your problem-solving process, user advocacy, and measurable results.)

• "How do you balance user needs with business objectives and technical constraints in your design process?" (Prepare examples demonstrating your ability to find compromises and justify design decisions.)

• "Walk me through your process for creating a comprehensive user flow and wireframes for a new feature." (Be ready to use visual aids or describe your methodology clearly.)

Company & Culture Questions:

• "What interests you about VML and this specific project-based role?" (Research VML's recent work, client roster, and company values.)

• "How do you approach collaboration with development teams?" (Highlight your communication skills and understanding of the development lifecycle.)

Portfolio Presentation Strategy:

• Structure is Key: Begin with an overview of your role and the project goals. Then, detail your design process (research, ideation, wireframing, prototyping, testing, final UI).

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion time).

• Visual Storytelling: Use clear visuals (screenshots, mockups, prototypes) to guide the interviewer through your work.

• Concise Explanations: Be articulate and to the point. Avoid jargon where possible, or explain it clearly. Focus on your decision-making process and the "why" behind your design choices.

📝 Enhancement Note: These questions and strategies are designed to prepare candidates for the specific demands of a senior design role, emphasizing process, impact, and cultural alignment.

📌 Application Steps

To apply for this Web Designer & UX Sr. position:

• Submit your application through the provided link on the VML careers site.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features 3-5 of your strongest UX/UI projects that align with agency work and demonstrate senior-level capabilities. Highlight your process, problem-solving, and outcomes.

• Resume Optimization: Tailor your resume to highlight your 4+ years of experience in UX/UI design, proficiency in Figma/Sketch/Adobe XD, and advanced English skills. Use action verbs and quantify achievements where possible.

• Interview Preparation: Practice articulating your design process and project rationale. Prepare specific examples for behavioral questions and be ready to present your portfolio confidently. Research VML's recent work and client successes.

• Company Research: Understand VML's mission, values, and recent campaigns. Familiarize yourself with their approach to client work, innovation, and their commitment to diversity and inclusion.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.