Web Designer & UX

📍 Job Overview

Job Title: Web Designer & UX (Project-Based)

Company: VML

Location: Mexico City, Mexico City, Mexico

Job Type: Contractor

Category: Creative & Media / Art & Design / Technology / Marketing

Date Posted: April 23, 2026

Experience Level: Mid-Level (3 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is a project-based position focused on crafting user-centric, innovative, and high-impact digital experiences for VML Mexico.

• Key responsibilities include translating design concepts into interactive visualizations, wireframes, and high-fidelity prototypes, ensuring seamless integration of graphic and multimedia assets.

• The role requires close collaboration with development and IT teams to guarantee accurate implementation of design solutions and rigorous quality assurance (QA) testing of deliverables.

• Candidates will be expected to validate and recommend adjustments for components, generating detailed technical specifications for migration processes.

• This position is integral to enhancing VML's digital offerings and client satisfaction through exceptional UX/UI design practices.

📝 Enhancement Note: The job title "Web Designer & UX" and the core responsibilities clearly indicate a focus on the full spectrum of digital design, from conceptualization and user research to the final implementation and quality assurance of web interfaces. The project-based nature suggests a need for adaptability and efficiency in delivering specific design outcomes.

📈 Primary Responsibilities

• Collaborate closely with development and IT teams to ensure precise and effective implementation of design solutions.

• Create high-fidelity visualizations, wireframes, and interactive prototypes that clearly communicate design intent and user flows.

• Optimize graphic and multimedia resources for seamless integration into web platforms, strictly adhering to style guides and design systems.

• Validate design components, recommend necessary adjustments, and generate detailed technical specifications for component migration processes.

• Execute quality assurance (QA) testing for design deliverables in conjunction with SEO and Project Management teams to ensure accuracy and functionality.

• Conduct user research and apply UX heuristics to inform design decisions and improve overall user experience.

• Develop and maintain design documentation, including style guides, component libraries, and technical specifications.

• Participate in design review sessions, providing constructive feedback and incorporating stakeholder input.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, technical implementation, and quality control, which are critical for a successful Web Designer & UX role. The emphasis on collaboration with development, IT, SEO, and Project Management indicates a highly integrated GTM (Go-To-Market) or product development workflow.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Interactive Design, Systems Engineering (with a focus on Interface Design), or a related field.

Experience: Minimum of 3 years of verifiable experience in web design and user experience (UX) roles.

Required Skills:

• Advanced proficiency in UX/UI Design principles and best practices.

• Strong expertise in Interaction Design and Information Architecture.

• Solid understanding of UX Heuristics and User Research methodologies.

• Mastery of Figma for collaborative design and prototyping.

• Advanced skills in Adobe Suite, including Photoshop, Illustrator, After Effects, XD, Media Encoder, and Acrobat.

• Experience with complementary design tools such as Lottie, Miro, Spline, and Framer.

Preferred Skills:

• Experience with A/B testing and conversion rate optimization (CRO) from a design perspective.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better inform design decisions.

• Familiarity with agile development methodologies and sprint cycles.

• Experience in creating and managing design systems.

• Portfolio demonstrating a strong understanding of responsive design principles.

📝 Enhancement Note: The required skills are highly specific and tool-oriented, emphasizing VML's need for immediate impact from a project-based designer. The inclusion of tools beyond the standard Adobe Suite (Lottie, Miro, Spline, Framer) suggests a modern and dynamic design workflow. The advanced English requirement is crucial for a global agency like VML.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of impactful web design and UX projects.

• Demonstrations of user-centered design processes, including research, wireframing, prototyping, and UI design.

• Case studies detailing the problem, your role, the design process, and measurable outcomes or learnings.

• Examples of interactive prototypes created in Figma, illustrating complex user flows and interactions.

Process Documentation:

• Examples of technical specifications generated for component migration or implementation.

• Documentation of QA testing performed on design deliverables, including bug reporting or resolution.

• Showcasing adherence to style guides and design systems in project examples.

• Evidence of collaboration with development and IT teams, potentially including mockups of communication or handoff processes.

📝 Enhancement Note: For a project-based role, the portfolio is paramount. It needs to go beyond just visual aesthetics to demonstrate a deep understanding of the entire design lifecycle, from user needs to technical implementation and quality assurance. This aligns with the operational efficiency expected from a contractor.

💵 Compensation & Benefits

Salary Range: Given the project-based nature and the requirement for advanced English and specific tool proficiencies, a competitive rate for a Web Designer & UX with 3 years of experience in Mexico City would typically range from MXN $35,000 to $60,000 per month, depending on the project scope and duration. This estimate is based on industry benchmarks for specialized freelance/contract design roles in major Mexican cities, considering the agency's global standing and client portfolio.

Benefits:

• Hybrid Work Model: Flexibility to work from home and in the office.

• Work Tools: Provision of necessary tools for the job (specifics may vary by project).

• Competitive Remuneration: Project-based payment structure aligned with market rates.

• Flexible Schedule: Adaptable working hours to accommodate project deadlines.

• Short Fridays: Extended weekends for better work-life balance.

• Development and Growth Plans: Opportunities to expand skill set through project exposure.

• Diverse and Inclusive Work Environment: Commitment to a respectful and inclusive workplace culture.

Working Hours: While the role offers flexible hours, the standard expectation for a full-time contractor role would be approximately 40 hours per week. For a project-based engagement, hours may fluctuate based on project milestones and deadlines, with an expectation of responsiveness.

📝 Enhancement Note: The salary range is an estimation for a contract role in Mexico City, considering the mid-level experience and specialized skills. Benefits are listed as provided by the company, with a focus on flexibility and professional development opportunities relevant to contract positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, Digital Experience, Commerce, and Brand Experience. VML operates within a dynamic, fast-paced creative industry, heavily influenced by technological advancements and evolving consumer behaviors.

Company Size: Over 26,000 employees globally, with a significant presence in Mexico City. This large scale indicates a robust organizational structure, access to diverse talent, and exposure to a wide array of client projects and industries.

Founded: VML was formed through the merger of VML and Wunderman Thompson, creating a powerhouse agency under the WPP umbrella. Its heritage is built on innovation and client-centric solutions.

Team Structure:

• The design team is likely structured to support various client accounts and project types, operating within multidisciplinary squads.

• Designers collaborate closely with strategists, copywriters, account managers, developers, and QA specialists.

Methodology:

• VML emphasizes a human-first, creative-driven approach, integrating brand experience, customer experience, and commerce.

• Design processes are likely agile, incorporating user research, iterative prototyping, and data-driven insights to ensure effective solutions.

• Strong emphasis on collaboration and cross-functional teamwork to deliver integrated campaigns and digital products.

Company Website: https://www.vml.com/

📝 Enhancement Note: Understanding VML's positioning as a leading creative company under WPP is crucial. The company's focus on integrated experiences (CX, BX, Commerce) means designers need to think holistically about the user journey. The global scale suggests opportunities for diverse project exposure.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (3 years experience) within the creative and design domain. As a project-based contractor, growth is typically measured by the successful completion of diverse projects, the expansion of the toolset, and the depth of client engagement.

Reporting Structure: The Web Designer & UX will likely report to a Project Manager or a Creative Director/Design Lead on a per-project basis. Collaboration will extend across account teams, development, and IT departments.

Operations Impact: The designer's work directly impacts VML's ability to deliver compelling digital experiences for its clients, influencing user engagement, conversion rates, and overall brand perception. Successful project outcomes enhance VML's reputation and client retention.

Growth Opportunities:

• Skill Expansion: Opportunity to work with a variety of clients and industries, exposing the designer to diverse design challenges and platforms.

• Tool Mastery: Deepen expertise in advanced design tools like Figma, Lottie, Spline, and Framer through practical application.

• Project Diversity: Gain experience in different types of digital projects, from website redesigns to complex interactive campaigns.

• Networking: Build professional connections within a large global agency network.

📝 Enhancement Note: For a contract role, "growth" often translates to project breadth and skill development rather than traditional internal promotions. Highlighting successful project completion and skill acquisition is key for future contract opportunities.

🌐 Work Environment

Office Type: Hybrid work model, implying a mix of in-office collaboration and remote work flexibility. The office environment is designed to foster creativity, collaboration, and connection.

Office Location(s): Mexico City, Mexico. The specific office location details would be provided upon engagement, but it's expected to be a professional agency setting.

Workspace Context:

• Collaborative Spaces: The office likely features areas designed for team meetings, brainstorming sessions, and cross-functional collaboration.

• Technology Access: Employees are provided with work tools, suggesting access to necessary hardware and software.

• Team Interaction: Opportunities to connect with diverse teams, including designers, developers, strategists, and account managers, are integral to the VML experience.

Work Schedule: Flexible working hours are offered, allowing for adaptation around project deadlines. While offering flexibility, the role requires approximately 40 hours per week, with an expectation of responsiveness. Short Fridays are a notable perk.

📝 Enhancement Note: The hybrid model and flexible hours are significant benefits for operations professionals, balancing project demands with personal work preferences. The emphasis on collaboration underscores the need for strong communication skills in a team-oriented agency environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.

• Technical Interview: Likely includes a deep dive into your UX/UI design process, tool proficiency (especially Figma and Adobe Suite), and problem-solving capabilities. Expect to discuss your approach to user research, interaction design, and information architecture.

• Design Challenge/Case Study: You may be asked to complete a short design challenge or present a detailed case study from your portfolio, focusing on your process, decision-making, and outcomes.

• Cultural Fit Interview: Discussions to assess your collaboration style, adaptability, and alignment with VML's values (diversity, inclusion, innovation).

Portfolio Review Tips:

• Curate your strongest 3-5 projects that best represent your web design and UX expertise, focusing on impact.

• For each project, clearly articulate the problem, your specific role, the design process (research, ideation, design, testing), your key decisions, and the measurable results or learnings. Use visuals effectively.

• Be prepared to walk through your Figma files or prototypes, explaining your design choices and user flows.

• Highlight your experience with the required tools (Figma, Adobe Suite, Lottie, etc.) and your advanced English proficiency.

Challenge Preparation:

• If a design challenge is given, focus on understanding the core problem and user needs quickly.

• Prioritize your process and rationale over pixel-perfect execution for timed challenges.

• Be prepared to present your solution concisely and defend your design decisions.

• Practice articulating your thoughts clearly and efficiently, especially under time pressure.

📝 Enhancement Note: The interview process for a design role at a major agency like VML will heavily scrutinize the portfolio. Candidates must be ready to articulate their design process and the impact of their work, demonstrating not just skill but also strategic thinking and problem-solving abilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaborative workflows. Expect advanced usage scenarios.

• Adobe Suite:

  • Photoshop: For image editing, manipulation, and asset creation.
  • Illustrator: For vector graphics, icons, and illustrations.
  • After Effects: For motion graphics, animations, and interactive element previews.
  • Adobe XD: While Figma is primary, XD might still be relevant for legacy projects or specific workflows.
  • Media Encoder: For optimizing video and multimedia assets.
  • Acrobat: For PDF creation and review of specifications.

• Lottie: For integrating complex animations into web and mobile applications efficiently.

• Miro: For collaborative whiteboarding, brainstorming, user journey mapping, and information architecture planning.

• Spline: For creating 3D web experiences and interactive 3D elements.

• Framer: For advanced prototyping and potentially some front-end development integration.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, but understanding how design integrates with customer journeys managed by CRM systems could be advantageous.

📝 Enhancement Note: The extensive list of required software tools indicates VML's commitment to cutting-edge design practices and the need for a candidate who can hit the ground running with a sophisticated toolset. Proficiency in Figma and the Adobe suite is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Human-First: Design decisions are rooted in understanding and serving user needs.

• Creativity & Innovation: Encouragement to push boundaries and develop novel solutions.

• Collaboration: Strong emphasis on teamwork, open communication, and shared success.

• Excellence: Commitment to delivering high-quality, impactful work for clients.

• Diversity & Inclusion: Fostering an environment where all individuals feel valued, respected, and have equal opportunities.

Collaboration Style:

• Cross-functional Integration: Designers work seamlessly with strategists, developers, project managers, and client teams.

• Agile & Iterative: Embracing flexibility, feedback loops, and continuous improvement in the design process.

• Data-Informed: Using insights from user research and analytics to guide design decisions.

• Open Communication: Encouraging candid feedback and transparent discussions to achieve the best outcomes.

📝 Enhancement Note: VML's emphasis on a human-first approach, creativity, and inclusivity is central to its culture. For a designer, this means understanding user empathy and contributing to a collaborative, diverse team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Project Scope & Deadlines: Managing multiple projects with demanding timelines inherent in agency work.

• Client Feedback Integration: Iteratively refining designs based on diverse client perspectives and requirements.

• Technical Constraints: Balancing creative vision with the technical feasibility and performance of web platforms.

• Evolving Technologies: Staying current with new design tools, trends, and best practices in the rapidly changing digital landscape.

Learning & Development Opportunities:

• Project Variety: Exposure to a broad range of client industries and project types offers continuous learning.

• Tool Mastery: Deepening expertise in advanced design and prototyping tools.

• Cross-Disciplinary Exposure: Learning from and collaborating with professionals in strategy, development, and marketing.

• Agency Best Practices: Understanding and applying industry-leading methodologies for digital experience design.

📝 Enhancement Note: The challenges presented are typical for agency design roles, emphasizing the need for resilience, adaptability, and strong project management skills. The growth opportunities are tied to the dynamic nature of agency work and the diverse client base.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX challenge you faced and how you approached solving it. What was the outcome?" (Focus on your process, user empathy, and data-driven decisions.)

• "How do you ensure your designs are not only aesthetically pleasing but also functional and user-friendly across different devices?" (Discuss responsive design, accessibility, and user testing.)

• "Walk us through your process for creating a high-fidelity prototype in Figma. What features do you leverage most effectively?" (Be ready to demonstrate your Figma mastery.)

Company & Culture Questions:

• "What excites you about VML and our approach to brand experience, customer experience, and commerce?" (Research VML's recent work and philosophy.)

• "How do you contribute to a diverse and inclusive work environment?" (Share examples of your collaborative approach.)

Portfolio Presentation Strategy:

• Structure your presentation around 2-3 key projects. For each, clearly define the problem, your role, your process (research, ideation, wireframing, prototyping, UI, testing), your design rationale, and the results.

• Use visuals generously but ensure they support your narrative. Prepare to zoom into specific design elements and explain your choices.

• Be ready to discuss your use of Figma, Adobe Suite, and any other tools relevant to the project.

• Quantify impact where possible (e.g., "resulted in a 15% increase in user engagement," "reduced task completion time by 20%").

• Practice your presentation to ensure it flows logically and stays within any time limits.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating a strong understanding of the end-to-end design process, tool proficiency, and the ability to collaborate effectively within an agency setting. Quantifiable results and clear articulation of the design journey are critical.

📌 Application Steps

To apply for this project-based Web Designer & UX position:

• Submit your application through the VML careers portal.

• Portfolio Customization: Ensure your portfolio highlights projects demonstrating advanced UX/UI design, interaction design, and proficiency with Figma and the Adobe Suite. Prioritize case studies that show tangible results or a clear process.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of experience, specific tool proficiencies, advanced English skills, and any experience with dynamic or project-based roles. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and collaboration approach. Prepare to present a detailed case study from your portfolio and discuss your experience with the listed software.

• Company Research: Familiarize yourself with VML's recent work, client portfolio, and stated values regarding creativity, human-first design, and inclusion. Understand their approach to integrated experiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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