Web & Visual Designer (all genders)

📍 Job Overview

Job Title: Web & Visual Designer

Company: Lio

Location: Munich, Bavaria, Germany

Job Type: Full-Time

Category: Brand & Visual Design Operations

Date Posted: 2026-08-07

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is integral to shaping Lio's external brand perception and visual identity, directly impacting how the company is perceived by customers, partners, and the market.

• You will be responsible for the end-to-end design and implementation of website updates and new web experiences, bridging the gap between creative vision and technical execution.

• The position requires a strong blend of creative design skills and practical web development proficiency, particularly with tools like Figma, Webflow, or Framer, to bring digital brand strategies to life.

• You will collaborate closely with leadership, including the CEO and GTM team, to translate complex AI and enterprise technology concepts into clear, compelling visual narratives and brand assets.

📝 Enhancement Note: While the provided description focuses on design, the "Operations" aspect is derived from the role's critical function in managing and executing the company's external brand presence, website, and visual communications. This involves operationalizing brand strategy through design and web development, closely aligning with Go-To-Market (GTM) operations.

📈 Primary Responsibilities

• Collaborate with the Founding Brand Operator, CEO, and GTM team to continuously evolve Lio’s website, from concept and design to implementation.

• Develop and refine Lio's visual brand identity, ensuring consistent and impactful representation across all external touchpoints.

• Design, build, and launch new landing pages, campaign pages, and other dynamic web experiences to support marketing initiatives and product launches.

• Translate complex ideas and technical concepts related to AI and enterprise technology into simple, compelling visual stories and graphics.

• Create high-quality visual assets for the website, social media, digital campaigns, events, and other critical brand touchpoints.

• Directly build and implement designs using Webflow or Framer, taking projects from initial Figma mockups to live, functional web pages.

• Experiment with new design formats, interaction patterns, and creative concepts to enhance Lio's brand appeal and web presence.

• Contribute to the continuous improvement of Lio's brand and web presence through iterative design and proactive idea generation.

📝 Enhancement Note: The responsibilities are framed to highlight the operational execution of brand strategy. For example, "Design and launch new landing pages" implies managing a mini-project lifecycle from concept to deployment, a key operational function within a GTM context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience is paramount. A background in Graphic Design, Web Design, Digital Media, or a related field is beneficial.

Experience: 2-5 years of professional experience in web design, visual design, or a similar creative role, with a proven track record of creating compelling digital experiences.

Required Skills:

• Portfolio Excellence: A robust portfolio showcasing skills in web design, visual design, and brand identity development, including professional, freelance, or personal projects.

• Design Fundamentals: Strong proficiency in typography, layout, composition, and visual storytelling principles.

• Figma Proficiency: Expert-level skills in Figma for UI/UX design, wireframing, and prototyping.

• Web Development Tools: Hands-on experience and comfort building websites directly in Webflow or Framer.

• Concept to Execution: Ability to translate rough ideas or briefs into polished, high-quality designs.

• Detail Orientation: A keen eye for detail and a commitment to producing high-quality visual work.

• Adaptability: Comfort working in a fast-paced, early-stage startup environment with close collaboration.

• Curiosity & Experimentation: Eagerness to learn, experiment with new ideas, formats, and creative concepts.

• Collaboration: Ability to collaborate effectively with cross-functional teams, including leadership and GTM.

Preferred Skills:

• Motion Design & Animation: Experience with motion graphics and animation tools (e.g., After Effects) to add dynamic elements to designs.

• Interactive Web Experiences: Proven ability to design and implement engaging, interactive web features.

• Brand Strategy Contribution: Experience contributing to or evolving brand strategy beyond visual execution.

📝 Enhancement Note: The "Required Skills" are directly drawn from the job description, emphasizing practical application rather than theoretical knowledge. "Preferred Skills" are identified from the "Nice to Have" section, offering candidates a clear path to differentiate themselves.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Case Studies: Showcase at least 2-3 significant web design projects (landing pages, website redesigns, campaign sites) that demonstrate your ability to translate briefs into engaging and functional web experiences. Highlight the problem, your approach, and the outcome.

• Brand Identity Examples: Include examples of brand identity work, such as logo design, style guides, or visual asset creation, that illustrate your understanding of cohesive brand messaging.

• Tool Proficiency Demonstration: Ensure your portfolio clearly reflects your proficiency with Figma for design and layout, and Webflow or Framer for web implementation.

• Visual Storytelling: Present projects where you effectively turned complex information (like AI/tech concepts) into visually compelling narratives.

Process Documentation:

• Design Workflow: Be prepared to articulate your typical design process from initial brief to final handover or implementation, including steps for research, ideation, sketching, wireframing, prototyping, and iteration.

• Web Development Integration: Demonstrate an understanding of the process for taking designs from Figma to live websites in Webflow/Framer, including considerations for responsiveness, performance, and SEO.

• Collaboration & Feedback: Be ready to discuss how you incorporate feedback from stakeholders (CEO, GTM) into your design process and manage revisions effectively.

📝 Enhancement Note: This section infers typical portfolio requirements for a designer role with web implementation responsibilities. The focus is on demonstrating not just aesthetic skill but also process, problem-solving, and the ability to deliver functional web assets, which is critical for operations-oriented roles.

💵 Compensation & Benefits

Salary Range: For a Mid-Level Web & Visual Designer (2-5 years experience) in Munich, Germany, the estimated annual salary range is €45,000 - €65,000. This estimate is based on industry benchmarks for design roles in major German tech hubs, considering the cost of living in Munich and Lio's likely early-stage startup positioning.

Benefits:

• Opportunity to shape the brand of a category-defining AI company from the ground up.

• Significant creative freedom and direct impact on Lio's public presence.

• Fast-paced learning environment with opportunities to see your work go live quickly.

• Close collaboration with founding team members and GTM specialists.

• Potential for growth and development as the company scales.

• Mention of being open to freelancers suggests flexible engagement models may be available.

Working Hours: The standard working hours are estimated at 40 hours per week, typical for a full-time position in Germany. While not explicitly stated, early-stage startups often offer some flexibility in working hours, provided core responsibilities and collaboration needs are met.

📝 Enhancement Note: Salary range is an estimation for Munich, Germany, for a mid-level designer. Benefits are inferred from the "Why Join Us?" section, highlighting the unique value proposition of an early-stage startup. Working hours are based on the "FULL_TIME" employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Enterprise Technology, SaaS. Lio is positioned within a rapidly growing and competitive sector, focusing on AI solutions for businesses.

Company Size: Early-stage startup. This implies a dynamic, agile, and often resource-constrained environment where individual contributions have a significant impact.

Founded: Lio is an early-stage company, suggesting a foundational phase where brand identity and market positioning are actively being established.

Team Structure:

• Founding Team Collaboration: You will work directly with the CEO and Founding Brand Operator, indicating a flat hierarchy and direct access to leadership.

• GTM Integration: Close ties with the Go-To-Market (GTM) team mean your design work will be directly aligned with sales and marketing objectives.

• Cross-functional Design: The role requires collaboration across various functions to ensure brand consistency and effective communication of Lio's value proposition.

Methodology:

• Brand-Centric Design: Emphasis on evolving Lio's website and visual identity to define its market presence.

• Agile Development: Expectation to work in a fast-moving environment, iterating quickly on designs and web implementations.

• Data-Informed Creativity: While creativity is key, the goal is to translate complex AI concepts into simple, compelling visuals, suggesting a focus on clarity and impact.

Company Website: https://www.lio.ai/

📝 Enhancement Note: Company context is inferred from the AI industry, early-stage startup nature, and the role's direct collaboration with leadership and GTM. This paints a picture of a high-impact, fast-paced environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer with significant responsibility. While not a traditional "Operations" role in terms of process optimization or system management, it operates at the intersection of Brand Operations and GTM Operations by executing the visual strategy that supports business objectives. The role offers hands-on experience in building and maintaining a company's digital presence from an early stage.

Reporting Structure: You will report directly to or work very closely with the Founding Brand Operator and the CEO, indicating a close mentorship and direct feedback loop.

Operations Impact: Your work will directly influence Lio's brand perception, customer acquisition efforts (via landing pages and campaign visuals), and overall market positioning. This role is crucial for operationalizing the brand narrative and ensuring consistent communication of Lio's value proposition.

Growth Opportunities:

• Brand Development Leadership: As Lio grows, there's potential to take on more leadership within the brand and design function, potentially managing a design team or defining future brand strategies.

• Skill Expansion: Opportunity to deepen expertise in web development platforms (Webflow/Framer), explore motion design, and gain experience in a cutting-edge AI/SaaS environment.

• Cross-Functional Acumen: Gain valuable experience understanding GTM strategies, product messaging, and how design directly supports business growth objectives in a startup setting.

📝 Enhancement Note: The "Operations Career Level" is framed to connect the design role to operational functions within a GTM context. The growth opportunities are tailored to a startup environment where individuals can expand their scope and influence.

🌐 Work Environment

Office Type: The role is designated as "On-site" in Munich, Germany. This suggests a physical office environment designed to foster collaboration and team cohesion.

Office Location(s): Munich, Bavaria, Germany. A major European tech hub, offering access to a vibrant ecosystem of startups, talent, and innovation.

Workspace Context:

• Collaborative Hub: Expect a workspace designed for close interaction with the founding team, CEO, and GTM specialists, facilitating rapid idea exchange and feedback.

• Tool Accessibility: Access to design and web development tools (Figma, Webflow/Framer) will be standard, enabling seamless workflow execution.

• Startup Culture: The environment is likely energetic, fast-paced, and focused on collective problem-solving and achieving ambitious goals.

Work Schedule: As a full-time role, a standard 40-hour work week is expected. However, startup environments often value output and flexibility, so there may be room for adjusting schedules to accommodate project needs and personal productivity, provided collaboration and deadlines are met.

📝 Enhancement Note: The "On-site" requirement is highlighted, and the Munich location is contextualized as a tech hub. The workspace is described to emphasize collaboration and the dynamic nature of a startup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your portfolio and resume to assess alignment with the role's requirements.

• Portfolio Deep Dive: An interview focused on discussing your portfolio pieces, design process, and how you approach translating concepts into visuals. Expect questions about specific projects, challenges faced, and solutions implemented.

• Skills Assessment: Potential for a practical design exercise or a discussion about your experience with Figma, Webflow/Framer, and other relevant tools.

• Team & Culture Fit: Interviews with the Founding Brand Operator, CEO, and potentially members of the GTM team to evaluate your collaborative style, adaptability, and enthusiasm for Lio's mission.

• Final Interview: May involve a discussion about your vision for Lio's brand and web presence, and how you see yourself contributing to the company's growth.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your web design, visual identity, and storytelling skills, with a focus on those that demonstrate your ability to work with technology or complex concepts.

• Highlight Process: For each project, clearly articulate the problem, your design process, the tools used (especially Figma, Webflow/Framer), and the impact or outcome.

• Web Implementation Focus: Ensure your web design examples clearly demonstrate your ability to execute designs into functional websites using Webflow or Framer.

• Storytelling is Key: Be prepared to "walk through" your portfolio, explaining your design rationale and how your work aligns with business objectives.

• Showcase AI/Tech Experience: If you have any relevant experience with tech or AI-related projects, highlight them to demonstrate your ability to handle Lio's subject matter.

Challenge Preparation:

• Design Exercise: If a design exercise is given, focus on understanding the brief thoroughly, prioritizing key elements, and presenting a clear, well-reasoned solution within the given timeframe.

• Tool Proficiency: Be ready to discuss your workflow in Figma and your experience building with Webflow/Framer.

• Brand Thinking: Prepare to articulate your thoughts on effective brand building for an early-stage AI company.

📝 Enhancement Note: This section provides actionable advice for candidates applying for design roles in startups, focusing on portfolio presentation and interview preparation specific to design and web implementation skills.

🛠 Tools & Technology Stack

Primary Design & Prototyping Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative design workflows. Proficiency is a core requirement.

• Webflow/Framer: Critical for direct website building and implementation. Candidates must be comfortable translating Figma designs into live, responsive web experiences using one or both of these platforms.

Brand & Visual Asset Creation:

• Adobe Creative Suite (Illustrator, Photoshop): Likely used for creating vector graphics, editing images, and developing various visual assets.

• After Effects (Preferred): Useful for motion design and animation, enhancing visual storytelling and user engagement.

Collaboration & Project Management:

• Tools like Slack, Notion, Asana, or similar: Expected for team communication, project tracking, and knowledge management, common in startup environments.

Analytics & Reporting (Indirectly Relevant):

• Web Analytics Tools (e.g., Google Analytics): While not a primary tool for the designer, understanding how website performance is measured can inform design decisions for A/B testing and conversion optimization.

📝 Enhancement Note: The tools listed are directly from the job description or are standard for similar roles in tech startups. The emphasis is on the core design and web implementation tools.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A strong drive to explore new creative concepts, formats, and technologies to continuously improve the brand and web presence.

• Collaboration & Communication: Close teamwork with leadership and GTM is crucial. Open communication and the ability to take and give constructive feedback are highly valued.

• Impact & Ownership: Taking ownership of your work and focusing on delivering designs that have a visible impact on Lio's brand and business objectives.

• Quality & Detail: A commitment to producing high-quality, polished visual work that reflects Lio's professionalism and innovative spirit.

• Agility & Adaptability: Thriving in a fast-paced, evolving startup environment, being able to pivot and adapt to new ideas and priorities quickly.

Collaboration Style:

• Direct & Iterative: Expect a highly collaborative style with frequent check-ins and iterative feedback loops with the CEO, Founding Brand Operator, and GTM team.

• Cross-Functional Alignment: Designs will need to align with marketing campaigns, sales enablement, and overall product messaging.

• Proactive Contribution: Encouraged to bring your own ideas and proactively contribute to shaping the brand, not just executing directives.

📝 Enhancement Note: This section infers cultural values and collaboration styles typical of a fast-paced, early-stage tech startup focused on growth and brand building.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: The primary challenge will be converting abstract AI and enterprise technology concepts into simple, compelling, and visually accessible designs.

• Rapid Iteration in a Startup: Working within a fast-moving startup environment means designs may need to be iterated on quickly, requiring adaptability and efficiency.

• Balancing Brand Vision with GTM Needs: Ensuring that creative design choices effectively support and align with the immediate goals of the GTM team.

• Establishing a New Brand: Contributing to the foundational visual identity of an early-stage company means building something new, which requires strategic thinking and creative problem-solving.

Learning & Development Opportunities:

• Deep Dive into AI/SaaS Branding: Gain specialized experience in branding and marketing for a cutting-edge AI technology company.

• Web Development Mastery: Enhance skills in Webflow/Framer, potentially leading to full-stack design capabilities.

• Strategic Brand Influence: Opportunity to play a key role in defining and evolving a company's visual identity from its early stages.

• Startup Operations Exposure: Gain firsthand experience in the operational dynamics of a growing tech startup, particularly within GTM functions.

📝 Enhancement Note: Challenges are identified based on the nature of the role (designing for complex tech) and the company stage (startup). Growth opportunities focus on skill development and strategic impact within the AI/SaaS sector.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new AI feature, considering our target audience of enterprise clients?" (Focus on process, audience understanding, and conversion goals).

• "Describe a time you had to translate a complex technical concept into a simple visual. What was your process?" (Demonstrate storytelling and simplification skills).

• "How do you balance creative vision with the practical requirements of a GTM team or the limitations of a web development platform like Webflow?" (Highlight collaboration, problem-solving, and platform awareness). Company & Culture Questions:

• "What excites you about Lio's mission and the AI industry?" (Show genuine interest and research).

• "How do you handle feedback on your designs, especially when it comes from multiple stakeholders like a CEO and a GTM lead?" (Assess collaboration and receptiveness).

• "Describe your ideal work environment in a startup setting." (Evaluate cultural fit and adaptability). Portfolio Presentation Strategy:

• Start with Impact: Begin by showcasing your most relevant and impressive web design or brand identity projects.

• Tell the Story: For each project, clearly articulate the problem statement, your design process, the tools you used (emphasizing Figma, Webflow/Framer), and the results achieved. Use visual aids effectively.

• Demonstrate Web Execution: For web projects, be prepared to briefly show how the design translates to a live website, highlighting responsiveness and interactivity.

• Connect to Lio: Where possible, draw parallels between your past work and the challenges/opportunities at Lio. Show how your skills can directly benefit the company.

📝 Enhancement Note: These questions and strategies are tailored to a design role in a tech startup, focusing on practical application, collaboration, and strategic thinking relevant to brand and GTM operations.

📌 Application Steps

To apply for this Web & Visual Designer position:

• Submit your application through the provided Ashby link (https://jobs.ashbyhq.com/lio/34901fbe-a498-4725-9a8e-0896d8f00f32).

• Curate Your Portfolio: Select 3-5 of your strongest web design and visual identity projects. Ensure they highlight your skills in Figma, Webflow/Framer, and your ability to create compelling visuals for technology products.

• Tailor Your Resume: Emphasize your experience in web design, visual design, brand development, and any direct website building experience. Quantify achievements where possible (e.g., "Designed landing pages that increased conversion rates by X%").

• Prepare Your Narrative: Be ready to articulate your design process, your approach to translating complex ideas visually, and your enthusiasm for Lio's mission and the AI space. Practice walking through your portfolio with a focus on storytelling and impact.

• Research Lio: Familiarize yourself with Lio's current website, brand messaging, and the broader AI/enterprise technology landscape. Understand their target audience and how design can support their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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