Visual Designer to Savings & Investments | SEB, Stockholm

📍 Job Overview

Job Title: Visual Designer to Savings & Investments | SEB

Company: SEB

Location: Stockholm, Sweden

Job Type: Full-Time

Category: Product Design / Visual Design (within a GTM/Product context)

Date Posted: April 20, 2026

Experience Level: 5+ Years (Mid to Senior level)

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual direction and elevate the interaction quality for SEB's Savings and Investments digital product area.

• Collaborate closely with UX Designers and Developers to translate brand identity into cohesive, high-quality digital interfaces.

• Design screens, components, and micro-interactions, ensuring a premium user experience across all touchpoints.

• Develop and evolve design systems to maintain consistency and scalability for digital services.

• Contribute to a strong design community focused on knowledge sharing and continuous improvement of design craft.

📝 Enhancement Note: While the title is "Visual Designer," the responsibilities and required skills, particularly the emphasis on product development teams, interaction design, and translating brand into interface, strongly suggest this role operates within a Product Design or GTM-focused design capacity, rather than purely marketing or advertising design. The focus on "Savings & Investments" product area indicates a deep dive into specific financial product user experiences.

📈 Primary Responsibilities

• Define and execute the visual design strategy for the Savings and Investments digital product area, aiming to set a new quality benchmark.

• Design intuitive and visually appealing user interfaces (UI) for SEB's digital financial services.

• Develop and maintain a comprehensive design system, including reusable components, style guides, and best practices.

• Create compelling animations and micro-interactions to enhance user engagement and provide clear feedback.

• Collaborate effectively with UX Designers to ensure a seamless integration of user needs, business goals, and visual aesthetics.

• Partner with frontend developers to ensure accurate implementation of visual designs, motion, and haptic feedback.

• Translate SEB's brand identity, tone of voice, and values into impactful visual choices within the interface.

• Explore and prototype new design patterns and interaction models to drive innovation in digital financial services.

• Actively contribute to the continuous improvement of product quality, visual coherence, and interaction design across the entire product area.

• Ensure high standards of accessibility are met in all designed interfaces.

📝 Enhancement Note: The description emphasizes translating "brand into visual choices in the interface – tone of voice, details and overall feel," and "ensuring what we build delivers high visual quality in practice, not only in Figma." This highlights a critical responsibility for design operations alignment and execution, bridging the gap between conceptual design and functional product delivery.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is typically expected for roles with 5+ years of experience. Equivalent practical experience will also be considered.

Experience: A minimum of 5 years of professional experience in visual design or product design.

Required Skills:

• Demonstrable expertise in visual design principles, including composition, typography, color theory, and layout.

• Strong proficiency in Figma for interface design, prototyping, and component creation.

• Proven experience in app design, understanding mobile-first and responsive design principles.

• Hands-on experience working with and contributing to design systems.

• Proven ability to design and implement animations and micro-interactions that enhance user experience.

• Experience working within product development teams, collaborating with UX designers and developers.

• Ability to translate abstract concepts and brand guidelines into tangible visual designs.

Preferred Skills:

• Experience with financial products or services, understanding the specific design considerations for this sector.

• Experience launching new products or significant feature updates.

• Familiarity with accessibility standards (e.g., WCAG) and their implementation in UI design.

• Basic understanding of frontend development principles (HTML, CSS, JavaScript) to facilitate collaboration.

• Experience with motion design tools beyond Figma (e.g., After Effects) could be a plus for advanced animations.

📝 Enhancement Note: The requirement for "at least 5 years of experience in visual design or product design" combined with "Experience with financial products is a merit" and "Experience launching new products is a merit" suggests a role that requires seasoned professionals capable of independent contribution and strategic thinking within a specific domain. The emphasis on Figma and design systems indicates a need for proficiency in modern design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of visual design projects, ideally including mobile applications and digital financial services.

• Detailed case studies demonstrating your process from problem identification to final polished design for at least 2-3 significant projects.

• Examples of your work with design systems, including contributions to component libraries and style guides.

• Demonstrations of animations and micro-interactions designed for user interfaces, explaining their purpose and impact.

• Visualizations of design concepts and UI screens created in Figma.

Process Documentation:

• Case studies should clearly outline the problem statement, your design process, key decisions made, and the rationale behind them.

• Showcase how you evolved existing components or created new ones within a design system.

• Illustrate the impact of your design choices using metrics where possible (e.g., improved conversion rates, user satisfaction scores, task completion times).

• Provide clear visual examples of brand translation into interface elements and overall aesthetic.

📝 Enhancement Note: For a role requiring 5+ years of experience and a strong focus on visual craft and interaction, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also strategic thinking, problem-solving capabilities within a product context, and the ability to execute with precision. The emphasis on Figma and design systems means concrete examples of system contributions are highly valuable.

💵 Compensation & Benefits

Salary Range: Based on Stockholm's cost of living, the experience level (5+ years), and the specialized nature of product design within a financial institution like SEB, the estimated salary range for a Visual Designer in Stockholm is approximately SEK 550,000 - 800,000 per year. This range can vary based on specific skills, portfolio strength, and final negotiation.

Benefits:

• Membership in a vibrant design community of around 100 designers, fostering knowledge sharing and inspiration.

• Opportunities for professional development and continuous learning in design craft and methodologies.

• Access to colleagues for brainstorming, feedback, and collaborative improvement initiatives.

• Standard SEB benefits, which typically include competitive pension schemes, health insurance, wellness grants, and employee discounts on SEB's financial products.

• Potential for hybrid work arrangements offering flexibility.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility to manage personal workflow, especially within a hybrid model.

📝 Enhancement Note: Salary estimations for Stockholm are based on industry benchmarks from sources like Glassdoor, LinkedIn Salary, and local recruitment agency reports for similar roles in Sweden, adjusted for the specified experience level and industry. The benefits highlight the value placed on professional growth and community within SEB's design department.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services, specifically Banking and Investment services. SEB is a prominent Northern European financial services group with a long history dating back to 1856, focused on driving positive change through capital provision and sustainability initiatives.

Company Size: SEB is a large, established financial institution. While the exact number of employees isn't provided in the raw data, it's a major player in the Nordic region, implying thousands of employees globally. This size offers stability, resources, and opportunities for impact.

Founded: 1856. SEB's long history signifies a stable, reputable organization with deep roots in the financial sector.

Team Structure:

• The Visual Designer will join one of SEB's product teams focused on Savings and Investments.

• These teams are typically cross-functional, comprising UX Designers, Visual Designers, Product Owners, Developers, and potentially Business Analysts.

• The design team itself is substantial (around 100 designers), offering a strong internal network for support and collaboration beyond the immediate product team.

Methodology:

• SEB emphasizes a collaborative approach between design, tech, and business to build digital experiences.

• The design process likely involves user research, ideation, prototyping, iterative testing, and close collaboration with development for implementation.

• A strong focus on quality, security, and accessibility is core to their digital product development.

• The company's vision to drive positive change and accelerate progress towards a sustainable tomorrow suggests an underlying value system influencing product decisions.

Company Website: https://sebgroup.com/

📝 Enhancement Note: SEB's long history and commitment to sustainability provide a strong foundation for understanding their company culture. The emphasis on collaboration between design, tech, and business is crucial for operations professionals to understand how their work integrates into the broader GTM strategy. The size of the design community indicates a well-established design function.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid to Senior-level Visual Designer, requiring at least 5 years of experience. It involves not just execution but also setting visual direction, evolving design systems, and significantly influencing the user experience quality of a major product area. It's a role with significant ownership and potential for impact.

Reporting Structure: The Visual Designer will report to a Team Manager (Lena-Marie Werdenhoff mentioned) within the Savings & Investments product area. They will work closely with UX Designers and development teams, indicating a collaborative, matrixed reporting structure common in agile product development environments.

Operations Impact: The Visual Designer's work directly impacts the user experience of SEB's Savings and Investments products, which are core to the company's revenue generation and customer retention strategies. High-quality visual design and interaction contribute to customer trust, engagement, and conversion rates, thereby directly influencing business outcomes and the company's brand perception in the competitive financial services market.

Growth Opportunities:

• Specialization: Deepen expertise in visual design for financial services, focusing on complex user journeys and data visualization.

• Leadership: Progress into a Senior Visual Designer role, mentoring junior designers, or moving into a Design Lead position within a specific product domain.

• Skill Development: Expand into broader product design responsibilities, including UX strategy, user research, or contribution to broader GTM initiatives.

• Cross-functional Experience: Gain deeper understanding of product management and development lifecycles, potentially leading to product-focused roles.

• Community Contribution: Take on a role in advancing SEB's design system or leading initiatives within the broader design community.

📝 Enhancement Note: The role is framed not just as an execution role but as one that "elevates the visual experience and interaction quality across the entire product area." This suggests a strategic component where the designer contributes to the product's overall success and brand perception, offering clear pathways for growth into more senior or leadership positions.

🌐 Work Environment

Office Type: SEB operates with a hybrid work model, indicating a blend of remote and in-office work. The primary office location is Stockholm.

Office Location(s): Stockholm, Sweden. This implies access to a major European financial hub with a strong design and tech scene. Specific office details would be available upon inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with UX Designers, developers, and product teams, suggesting an open, communicative, and team-oriented workspace.

• Tools & Technology: Access to industry-standard design tools, particularly Figma, and likely other collaborative platforms. The company's focus on digital experiences means a well-equipped tech environment is expected.

• Design Community: Being part of a large design community provides opportunities for informal knowledge sharing, peer feedback, and social interaction outside the immediate product team.

Work Schedule: The standard working hours are approximately 40 hours per week. The hybrid model allows for flexibility in how and where these hours are worked, balancing structured team collaboration with focused individual work.

📝 Enhancement Note: The hybrid work arrangement is a key aspect for modern professionals. For a designer, this means balancing focused, in-depth design work at home with collaborative sessions, brainstorming, and team sync-ups at the office. Understanding SEB's specific hybrid policy (e.g., required in-office days) would be beneficial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio to assess suitability.

• Hiring Manager/Team Interview: A discussion with Lena-Marie Werdenhoff (Team Manager) and potentially other team members to delve into your experience, skills, and approach. Expect questions about your design philosophy, problem-solving abilities, and how you handle collaboration.

• Portfolio Presentation & Design Challenge: A more in-depth session where you'll present your portfolio, likely focusing on relevant case studies. This may also include a practical design exercise or challenge designed to assess your design thinking, problem-solving skills, and proficiency with tools like Figma.

• Cross-functional Interview: Potentially an interview with UX Designers and/or developers to evaluate your collaboration style and ability to work effectively in a cross-functional team.

• Final Interview: May involve a senior leader or HR to discuss cultural fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the requirements: visual design, product design, app design, design systems, and animations.

• Tell a Story: For each case study, clearly articulate the problem, your role, your process, the challenges faced, your solutions, and the impact (quantifiable if possible).

• Highlight Figma & Design Systems: Showcase your Figma skills and your contributions to design systems. Be ready to discuss how you maintain consistency and scalability.

• Demonstrate Animation & Interaction: Clearly present your animation and micro-interaction work, explaining the user benefit and design rationale.

• Brand & Vision Alignment: Explain how your design choices align with brand identity and contribute to a premium user experience, referencing SEB's context if possible.

Challenge Preparation:

• Understand the Context: If a design challenge is given, ensure you fully understand the brief, the target user, and the business objectives.

• Process Over Perfection: Focus on demonstrating your thought process, problem-solving approach, and ability to iterate quickly.

• Time Management: Practice working within time constraints, prioritizing key aspects of the design.

• Articulate Decisions: Be prepared to clearly explain the rationale behind every design decision you make.

📝 Enhancement Note: The emphasis on "setting a new quality benchmark" and "elevating the visual experience" suggests that interviewers will be looking for candidates who are not only skilled but also proactive, possess a strong design vision, and can articulate the strategic value of design. The portfolio review will be critical for demonstrating practical application of these skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool required. Proficiency in its advanced features for UI design, prototyping, component libraries, and collaboration is essential.

• Prototyping Tools: Figma's prototyping capabilities are key, but familiarity with other tools like ProtoPie or similar for more complex interactions might be beneficial.

Analytics & Reporting:

CRM & Automation:

Collaboration & Project Management:

• Familiarity with project management tools like Jira, Confluence, or similar agile development platforms is expected due to the team structure.

• Communication tools like Slack or Microsoft Teams will be integral for daily team interaction.

📝 Enhancement Note: The explicit mention of Figma as a "very strong proficiency" requirement makes it the most critical tool. The role also implies collaboration with developers, suggesting that understanding how design handoff works within these tools and workflows is important.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A deep commitment to delivering high-quality, polished, and premium digital experiences.

• Collaboration: Strong emphasis on working closely with UX designers, developers, and business stakeholders to achieve shared goals.

• User-Centricity: Focusing on user needs and ensuring that designs solve real problems and provide value.

• Innovation & Improvement: Continuously seeking ways to elevate visual and interaction quality, explore new patterns, and drive product forward.

• Ownership & Accountability: Taking responsibility for design tasks from ideation through to implementation and ensuring successful delivery.

Collaboration Style:

• Integrated Teams: Designers work within cross-functional product teams, embedding design directly into the development process.

• Feedback-Driven: Active participation in design reviews, seeking and providing constructive feedback to colleagues and team members.

• Knowledge Sharing: Encouraged to share learnings, best practices, and inspirations within the broader design community.

• Partnership with Development: Close working relationships with frontend developers to ensure design integrity and explore technical possibilities for motion and interaction.

📝 Enhancement Note: SEB's stated values of driving positive change and sustainability likely permeate the company culture. For a designer, this translates to creating intuitive, accessible, and trustworthy financial tools that empower users and align with ethical business practices. The emphasis on a strong design community suggests a culture that values learning and mutual support.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and User Needs: Effectively translating SEB's established brand identity into a modern, user-friendly digital experience that meets diverse user needs in the Savings and Investments space.

• Technical Constraints: Collaborating with developers to implement complex animations and interactions while respecting technical limitations and performance requirements.

• Maintaining Consistency: Ensuring visual coherence and quality across a broad product area with multiple features and touchpoints, especially as the product evolves.

• Driving Innovation: Pushing the boundaries of visual and interaction design within a traditionally conservative industry like finance.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to refine skills in animation, micro-interactions, and complex UI patterns.

• Financial Product Expertise: Deepen understanding of user needs and design challenges specific to savings, investments, and broader financial planning.

• Design System Leadership: Contribute significantly to or lead the evolution of SEB's design system.

• Cross-Disciplinary Learning: Gain insights from UX Designers, Product Managers, and Developers, broadening your understanding of the product development lifecycle.

• Mentorship: Benefit from and potentially offer mentorship within SEB's large design community.

📝 Enhancement Note: The financial services sector can be more risk-averse than others, presenting a challenge for designers aiming to innovate. Successfully navigating this, by demonstrating the value of design through clear communication and impactful results, is a key growth opportunity.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex brand identity into a user interface. What was your process, and what challenges did you face?" (Focus on brand translation, problem-solving, and UI execution).

• "How do you approach designing micro-interactions? Provide an example of how you used them to improve user experience or provide feedback." (Focus on animation, interaction design, and user benefit).

• "How do you ensure visual consistency across a large product area or multiple digital services?" (Focus on design systems, component libraries, and process adherence).

Company & Culture Questions:

• "What interests you about working in the financial services industry, specifically for SEB's Savings & Investments products?" (Research SEB's mission, values, and current initiatives).

• "How do you see your role in contributing to SEB's vision of driving positive change and sustainability?" (Connect your design values to company values).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the process, key decisions, and the outcome.

• Show, Don't Just Tell: Use visuals effectively. Showcase your Figma work, animations, and design system components.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., improved user satisfaction, increased engagement, efficiency gains).

• Focus on Process: Be ready to discuss your thought process, how you iterated, and why you made specific design choices.

• Tailor to SEB: Briefly explain why a particular project is relevant to SEB's context or the Savings & Investments domain.

📝 Enhancement Note: Given the role's emphasis on "setting a new quality benchmark," interviewers will be looking for candidates with a strong design vision, strategic thinking, and the ability to articulate the impact of their work beyond just aesthetics. Be prepared to defend your design choices with data and user-centric reasoning.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on jobs.eu.lever.co.

• Portfolio Customization: Ensure your portfolio clearly showcases your visual design expertise, app design experience, proficiency in Figma, and specific examples of animations, micro-interactions, and design system contributions. Tailor the highlighted projects to align with financial services or complex digital products if possible.

• Resume Optimization: Update your resume to highlight your 5+ years of experience in visual/product design, specifically mentioning Figma, design systems, app design, and animation. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your design process, problem-solving, and the impact of your work. Prepare to discuss how you collaborate with UX and development teams.

• Company Research: Familiarize yourself with SEB's mission, values, and recent developments in their digital offerings, particularly within Savings & Investments. Understand their commitment to quality, security, and sustainability.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.