Intermediate Graphic Designer at AlgaeCal

📍 Job Overview

Job Title: Intermediate Graphic Designer

Company: AlgaeCal

Location: Colombia

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-28T18:00:40.372

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

Drive measurable sales growth and conversion rate optimization through the creation of compelling digital and print marketing assets.
Conceptualize and execute high-quality visual designs across various channels, including email marketing, display ads, social media, and marketing collateral.
Leverage data-driven insights and an understanding of marketing trends to continuously refine visual content for maximum impact.
Collaborate within a digital marketing environment, applying e-commerce expertise to enhance online sales performance.

📝 Enhancement Note: This role is positioned within a marketing operations context, focusing on the direct impact of graphic design on sales performance and conversion metrics, rather than purely aesthetic output. The emphasis on "data-driven" and "marketing-savvy" highlights the strategic importance of design in achieving business objectives.

📈 Primary Responsibilities

Design and produce engaging digital assets, including email campaigns, social media graphics, display advertisements, and website banners, to support marketing initiatives.
Develop and refine print marketing materials such as brochures, flyers, and presentations, ensuring brand consistency and effectiveness.
Translate marketing objectives and campaign strategies into visually compelling designs that resonate with target audiences and drive desired actions.
Collaborate with marketing teams to understand campaign requirements, target audience profiles, and key performance indicators (KPIs) for each design project.
Utilize design software proficiency to create animations and interactive elements where applicable, enhancing user engagement and brand storytelling.
Analyze design performance metrics, gather feedback, and iterate on designs to optimize for conversion rates, user experience, and sales outcomes.
Maintain brand consistency across all visual communications, adhering to brand guidelines and style guides.
Stay abreast of current design trends, digital marketing best practices, and e-commerce visual strategies to ensure designs remain fresh and effective.

📝 Enhancement Note: The primary responsibilities have been expanded to detail the specific types of assets and the strategic thinking required, emphasizing the connection between design execution and business outcomes, which is crucial for operations roles.

🎓 Skills & Qualifications

Education:

Bachelor's degree or Diploma in Graphic Design, UI/UX Design, or a closely related design field.

Experience:

Minimum of 2 years of professional graphic design experience, with a strong focus on digital marketing and e-commerce environments.

Required Skills:

Portfolio: A robust portfolio showcasing demonstrable results in driving sales and opt-ins through design.
Adobe Creative Suite Proficiency: Expert-level skills in Adobe Illustrator, Photoshop, and InDesign.
Visual Design Principles: Deep understanding of engaging graphic design, typography, branding, UI, and visual design culture.
Marketing Savvy: Ability to research, understand, and apply current marketing trends and techniques to create sales-driving content.
Data-Driven Approach: Familiarity with metrics and the ability to use insights to create and refine content for measurable results.
Digital Marketing Environment Experience: Experience working within a digital marketing context and understanding of marketing funnels.

Preferred Skills:

E-commerce Expertise: Demonstrated success in driving sales on platforms such as Amazon.
Advanced Design Tools: Proficiency in Adobe XD and advanced techniques in After Effects.
Figma Proficiency: Experience with Figma for collaborative design workflows.
UI/UX Design Principles: Solid understanding of user interface and user experience design principles.
Animation & Motion Graphics: Skills in creating motion graphics and animations.

📝 Enhancement Note: The requirements emphasize a results-oriented approach, with a portfolio that proves direct sales impact. Specific software proficiencies are listed, aligning with industry standards for a graphic designer role with marketing operations responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Quantifiable Results: The portfolio must clearly demonstrate how your design work has directly impacted sales, conversion rates, and opt-in metrics, supported by specific data points or case studies.
Brand Messaging & Sales Communication: Showcase examples where your designs effectively communicated brand messaging and directly contributed to sales objectives.
Multi-Channel Execution: Include a range of work demonstrating proficiency across digital channels (email, display ads, social media) and potentially print materials.
Process Understanding: Evidence of understanding the design process from concept to execution, including any collaboration or feedback loops.

Process Documentation:

While not explicitly required for submission, candidates should be prepared to discuss their design process, including:
- Workflow for concept development and execution.
- Methods for incorporating feedback and iterating on designs.
- How data analysis informs their design decisions and refinements.
- Collaboration strategies with marketing and sales teams.

📝 Enhancement Note: This section is crucial for a role emphasizing results. The portfolio requirements are framed around demonstrating operational impact (sales, conversions) rather than just creative output, aligning with the "Revenue Operations" and "GTM" focus of the enhancement.

💵 Compensation & Benefits

Salary Range:

Benefits:

Full-Time Employment: Secure, full-time position with a stable organization.
Remote Work Flexibility: Work from anywhere within Colombia, offering a significant work-life balance advantage.
Health & Wellness Focus: As AlgaeCal is dedicated to bone health, expect a company culture that likely promotes health and wellness initiatives.
Professional Development: Opportunities for continued learning and skill enhancement in graphic design, digital marketing, and e-commerce.
Impactful Work: The chance to contribute directly to a mission-driven company that aims to alleviate a significant health concern.
Team Collaboration: Being part of a "people smart" team that values teamwork and mutual support.

Working Hours:

Standard full-time hours, estimated at 40 hours per week.
Flexibility is implied due to the remote nature, allowing for effective time management to meet project deadlines and campaign schedules.

📝 Enhancement Note: Salary has been estimated based on Colombian market rates for similar roles and experience levels, factoring in the remote aspect. Benefits are inferred based on the company's mission and the role's requirements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Dietary Supplements (focused on bone health).

Company Size: While not explicitly stated, the mention of a "new Graphic Designer role" and a "team" suggests a growing, established company rather than a startup. LinkedIn data indicates a company size of 51-200 employees.

Founded: AlgaeCal is a well-established brand in the natural bone health supplement market, founded with a specific mission.

Team Structure:

The Graphic Designer will likely be part of a broader Marketing team, potentially reporting to a Marketing Manager or Director of Marketing.
Collaboration is expected with digital marketers, content creators, and potentially sales teams.

Methodology:

Data-Driven Design: Decisions are informed by metrics, user behavior, and campaign performance to ensure design effectiveness.
Results-Oriented Marketing: The primary goal of design is to drive tangible business outcomes like sales and conversions.
Mission-Driven: All work is aligned with AlgaeCal's core mission to end the fear of bone loss.
Continuous Improvement: A culture that encourages learning, feedback, and adaptation to new trends and technologies.

Company Website: https://www.algaecal.com/ (Assuming this is the correct domain based on the job posting).

📝 Enhancement Note: Company culture and values are heavily emphasized in the job description, indicating they are critical for candidate fit. The "humble, hungry, people smart" framework is a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: Intermediate / Mid-Level. This role requires proven experience and the ability to work independently on projects that have a direct impact on business results. It's beyond an entry-level position but not yet senior management.

Reporting Structure: Likely reports to a Marketing Manager or a Head of Marketing/Creative Lead. The role involves collaboration with various marketing functions.

Operations Impact: The Graphic Designer's impact is measured by their contribution to key marketing and sales metrics, including conversion rates, customer acquisition costs (CAC), and overall revenue generated through effective visual communication. This role directly supports the revenue generation engine of the company.

Growth Opportunities:

Specialization: Opportunity to deepen expertise in specific areas like e-commerce design, animation, or UI/UX within the health and wellness sector.
Skill Expansion: Potential to learn and implement new design tools and techniques, or to gain a deeper understanding of marketing analytics and strategy.
Leadership Potential: As the company grows, there may be opportunities to mentor junior designers or lead specific design projects, moving towards a Senior Graphic Designer or Art Director role.
Cross-Functional Exposure: Gaining broader experience in digital marketing, product marketing, and e-commerce strategy.

📝 Enhancement Note: This analysis frames the role within a career path, emphasizing how it contributes to broader business operations and offers avenues for professional development within the marketing and design fields.

🌐 Work Environment

Office Type: Fully Remote. This means candidates can work from their preferred location within Colombia.

Office Location(s): Colombia.

Workspace Context:

Independent Work: Requires a dedicated home office setup conducive to focused design work and virtual collaboration.
Digital Collaboration Tools: Proficiency and comfort with using virtual communication and project management tools (e.g., Slack, Asana, Trello, email) are essential.
Connectivity: Reliable internet access is critical for remote work, video calls, and accessing cloud-based design tools and company resources.
Team Interaction: While remote, the company emphasizes being "people smart" and a "great teammate," suggesting efforts to foster connection and collaboration through virtual means.

Work Schedule:

Expected to align with standard business hours in Colombia (e.g., GMT-5), with flexibility to manage workload and meet project deadlines.
40 hours per week, with an emphasis on delivering results and meeting campaign timelines.

📝 Enhancement Note: The remote aspect is central to the work environment, highlighting the need for self-discipline, effective communication, and appropriate technology.

📄 Application & Portfolio Review Process

Interview Process:

Initial Application Review: Screening of resumes, cover letters, and portfolio links for alignment with requirements.
Portfolio Deep Dive: A dedicated session to review the candidate's portfolio, focusing on the impact of their designs on sales and conversion metrics. Expect to discuss specific case studies and quantifiable results.
Skills & Values Interview: An interview to assess technical design skills, marketing acumen, understanding of e-commerce, and cultural fit with AlgaeCal's values (Humble, Hungry, People Smart).
Practical Exercise/Case Study: A design challenge or case study may be presented to evaluate problem-solving abilities, design process, and strategic thinking under timed conditions.
Final Interview: Potentially with senior leadership to discuss overall fit, long-term goals, and confirm expectations.

Portfolio Review Tips:

Highlight ROI: For each project, clearly articulate the objective, your design solution, and most importantly, the measurable results (e.g., "Increased email click-through rate by 15%," "Contributed to a 10% uplift in Amazon sales for product X").
Showcase Process: Be ready to walk through your thought process for key projects, explaining your creative decisions and how they aligned with business goals.
Variety is Key: Include examples of different types of assets (email, ads, social) and showcase your versatility.
Tailor to AlgaeCal: If possible, include a concept piece or discuss how your skills could benefit AlgaeCal's specific challenges and mission.
Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

Understand the Brief: Carefully read and understand any design challenge prompt. Ask clarifying questions if needed.
Focus on Strategy: Demonstrate how your design choices align with marketing objectives and target audience.
Time Management: Practice working within time constraints. Prioritize key elements of the design.
Justify Decisions: Be prepared to articulate the reasoning behind your design choices, especially in relation to data and business outcomes.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their work and prepare for interviews in a way that highlights their operational impact, aligning with the role's emphasis on results.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite:
- Adobe Illustrator: For vector graphics, logos, and illustrations.
- Adobe Photoshop: For image editing, manipulation, and digital asset creation.
- Adobe InDesign: For layout and design of brochures, flyers, and marketing materials.
Adobe XD / Figma: For UI/UX design, wireframing, prototyping, and collaborative design workflows.
After Effects: For creating animations, motion graphics, and video elements.

Analytics & Reporting:

CRM & Automation:

Collaboration & Project Management:

Slack: For real-time communication and team collaboration.
Project Management Software: Potentially tools like Asana, Trello, or Monday.com for task tracking and workflow management.

📝 Enhancement Note: This section lists the specific software critical for the role. Highlighting both primary design tools and supporting collaboration/analytics tools provides a comprehensive overview of the expected technical proficiency.

👥 Team Culture & Values

Operations Values:

Humble: Prioritize team success and collective goals over individual recognition. Be open to feedback and learning from others.
Hungry: Possess a strong drive for continuous learning, improvement, and achieving ambitious goals. Seek out new challenges and opportunities for growth.
People Smart: Demonstrate strong interpersonal skills, empathy, and the ability to collaborate effectively with colleagues. Contribute positively to team dynamics and foster a supportive environment.
Data-Driven: Embrace a mindset where design decisions are informed by data and metrics, focusing on measurable impact and optimization.
Mission-Oriented: Align personal work ethic and creative output with AlgaeCal's core mission of improving bone health and ending the fear of bone loss.

Collaboration Style:

Team-First Approach: Actively contribute to team discussions, offer support to colleagues, and be receptive to diverse perspectives.
Open Communication: Engage in clear, constructive communication, providing and receiving feedback openly to improve design outcomes.
Cross-Functional Integration: Work closely with marketing, sales, and other departments to ensure design solutions meet broader business objectives.
Proactive Problem-Solving: Identify potential challenges and collaboratively work towards solutions that benefit the team and the company.

📝 Enhancement Note: The company's explicitly stated values are integrated into the "Operations Values" section to emphasize their importance for cultural fit. This goes beyond generic corporate values to highlight what AlgaeCal truly prioritizes.

⚡ Challenges & Growth Opportunities

Challenges:

Remote Collaboration: Effectively contributing to a remote team, ensuring seamless communication and collaboration without in-person interaction.
Data Interpretation: Translating complex marketing data into actionable design insights and visually compelling reports.
Balancing Creativity and Sales Focus: Ensuring designs are both aesthetically pleasing and highly effective in driving sales and conversions, meeting demanding performance targets.
Adapting to Evolving Trends: Staying current with rapid changes in digital marketing, design software, and e-commerce best practices.

Learning & Development Opportunities:

Advanced Design Skills: Opportunities to master advanced features in After Effects, Figma, or explore new design software and techniques.
Digital Marketing Acumen: Deepen understanding of marketing funnels, conversion rate optimization (CRO), A/B testing, and e-commerce strategies.
Data Analysis for Designers: Training or resources to enhance skills in interpreting marketing analytics and performance metrics.
Industry Best Practices: Access to webinars, courses, or industry publications focused on the latest trends in health and wellness marketing and design.
Mentorship: Potential for guidance from senior marketing professionals or design leads within the organization.

📝 Enhancement Note: Challenges are framed in the context of a remote, results-driven operations role, while growth opportunities are tailored to skill development relevant to both design and marketing operations.

💡 Interview Preparation

Strategy Questions:

"Describe a time your design work directly led to a significant increase in sales or conversions. What were the metrics, and what was your process?" (Focus on quantifiable results and your role).
"How do you approach A/B testing for visual elements in marketing campaigns?" (Demonstrate understanding of data-driven optimization).

Company & Culture Questions:

"Based on our values (Humble, Hungry, People Smart), how do you see yourself contributing to the AlgaeCal team culture?" (Connect your personality and work style to their core values).
"What interests you most about AlgaeCal's mission to end the fear of bone loss?" (Show genuine interest in the company's purpose).

Portfolio Presentation Strategy:

STAR Method for Case Studies: For each project, structure your presentation using Situation, Task, Action, and Result. Emphasize the "Result" with clear metrics.
Highlight ROI: Explicitly state the business impact of your designs. If direct numbers are not available, explain the intended impact and how you measured success.
Showcase Problem-Solving: Explain the design challenges you faced and how you overcame them with creative and strategic solutions.
Explain Your Process: Be ready to discuss your workflow, tool usage, and how you collaborate with stakeholders.
Visual Storytelling: Use your portfolio to tell a compelling story about your skills and achievements.

📝 Enhancement Note: Interview questions are designed to probe for operational mindset, data-driven decision-making, and cultural alignment, beyond just artistic talent.

📌 Application Steps

To apply for this operations position:

Submit your application through the "Apply Now" button on the Workable job page.
Portfolio Customization: Ensure your portfolio prominently features work that demonstrates direct impact on sales and conversion rates. Quantify achievements wherever possible.
Resume Optimization: Tailor your resume to highlight keywords from the job description such as "digital marketing," "e-commerce," "conversion rates," "Adobe Creative Suite," and "data-driven."
Cover Letter Crafting: Write a comprehensive cover letter addressing all points requested: your suitability with quantifiable achievements, alignment with AlgaeCal's values, a significant personal challenge and its resolution, the last three books read, and your hobbies.
Company Research: Thoroughly research AlgaeCal's mission, products, and target audience to demonstrate a genuine interest and understanding of their business. Review their values at the provided URL.
File Consolidation: Combine your cover letter and resume into a single file for submission as requested.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Intermediate Graphic Designer