Intermediate Graphic Designer

📍 Job Overview

Job Title: Intermediate Graphic Designer

Company: AlgaeCal

Location: Vancouver, British Columbia, Canada

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-05-28T18:08:31.112

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive sales and improve user experience through the creation of compelling digital and print assets, including email marketing, display ads, social media posts, and marketing materials.

• Leverage a deep understanding of marketing trends, data analysis, and conversion rate optimization to design visually engaging content that achieves measurable business results.

• Collaborate closely with marketing teams to ensure brand messaging consistency and enhance overall marketing campaign effectiveness through strategic design execution.

• Utilize advanced proficiency in industry-standard design software to produce high-quality concepts and visual solutions that align with brand identity and sales objectives.

📝 Enhancement Note: This role is positioned within Marketing & Design Operations, emphasizing the strategic integration of design with marketing goals and data-driven performance. The "Hybrid" work arrangement suggests a balance between remote flexibility and in-office collaboration, likely to foster team synergy and creative brainstorming.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide array of digital and print marketing assets, including but not limited to email campaigns, display advertisements, social media graphics, website banners, and promotional materials.

• Translate marketing objectives and campaign strategies into visually effective designs that resonate with target audiences and drive key performance indicators (KPIs) such as conversion rates, click-through rates, and opt-ins.

• Collaborate with marketing managers, copywriters, and other stakeholders to understand project requirements, brand guidelines, and desired outcomes, ensuring design solutions are aligned with business goals.

• Conduct thorough research on current design trends, competitor activities, and customer behavior to inform design decisions and continuously improve the effectiveness of visual content.

• Optimize designs for various platforms and media, ensuring seamless user experiences across digital channels (desktop, mobile) and effective presentation in print formats.

• Manage multiple design projects simultaneously, prioritizing tasks, adhering to strict deadlines, and maintaining high standards of quality and creativity.

• Contribute to brand development and evolution by creating and maintaining brand assets, style guides, and ensuring visual consistency across all marketing touchpoints.

• Analyze design performance metrics and user feedback to iterate on existing designs and develop new concepts that enhance engagement and drive desired actions.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic, data-informed design. The emphasis on "driving sales" and "improving user experience" positions this role not just as a creative producer, but as a key contributor to marketing performance and revenue generation.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Graphic Design, UI/UX Design, Marketing, or a closely related design field.

• Alternatively, a Professional Certificate in Graphic Design or a related discipline with equivalent practical experience. Experience:

• Minimum of 2 years of professional experience in graphic design, with a strong focus on digital marketing and e-commerce environments.

• Proven track record of creating design solutions that have demonstrably improved conversion rates and engagement metrics. Required Skills:

• Advanced Proficiency in Adobe Creative Suite: Expert-level skills in Illustrator, Photoshop, and InDesign are essential for creating high-quality print and digital assets.

• UI/UX Design Principles: A solid understanding of user interface and user experience design to create intuitive and engaging digital assets.

• Typography and Branding: Deep knowledge of typography, color theory, layout, and branding principles to ensure cohesive and impactful visual communication.

• Digital Marketing Savvy: Understanding of digital marketing channels, strategies, and how design contributes to campaign success, including concepts like marketing funnels.

• Data-Driven Design: Ability to interpret design performance metrics, A/B testing results, and customer data to inform design decisions and optimize outcomes.

• Portfolio Demonstrating Results: A comprehensive portfolio showcasing a range of design work with quantifiable achievements related to increased conversion rates and sales impact.

Preferred Skills:

• Figma Proficiency: Experience with Figma for collaborative design and prototyping.

• Advanced After Effects Techniques: Ability to create dynamic animations and motion graphics for social media and digital campaigns.

• E-commerce Design Expertise: Specific experience designing for e-commerce platforms, particularly Amazon, with evidence of driving sales.

• Web Design Fundamentals: Basic understanding of HTML/CSS and web design principles.

📝 Enhancement Note: The requirements emphasize a results-oriented approach to design, moving beyond aesthetic appeal to measurable business impact. The specific mention of marketing funnels and e-commerce platforms like Amazon indicates a need for practical, performance-driven design skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated ROI: Showcase specific projects where your design work directly contributed to increased conversion rates, sales revenue, or other key performance indicators (KPIs). Quantify results whenever possible (e.g., "Increased email click-through rate by 15%").

• Process Documentation: Include examples of your design process, from initial concept and research to final execution and optimization. This could include mood boards, wireframes, user flow diagrams, and A/B test results.

• Brand Consistency Showcase: Provide examples of how you've maintained and evolved brand identity across various marketing channels and collateral.

• Tool Proficiency Evidence: Highlight projects that demonstrate your mastery of the required design tools (Adobe Creative Suite, Figma, After Effects), showcasing the complexity and quality of your output.

Process Documentation:

• Workflow Design: Examples of how you approach project briefs, conduct research, and develop initial design concepts.

• Collaboration & Iteration: Evidence of your ability to work within a team, incorporate feedback, and iterate on designs to achieve optimal results. This could include process documentation for client/stakeholder reviews.

• Performance Analysis & Optimization: Showcase how you use data and analytics to inform design decisions and refine existing creative assets for continuous improvement.

📝 Enhancement Note: The portfolio requirements are highly specific and geared towards assessing the candidate's ability to deliver tangible business outcomes. Candidates should prioritize showcasing quantifiable results and a well-documented, data-informed design process.

💵 Compensation & Benefits

Salary Range: $65,000 - $75,000 USD per year.

Benefits:

• Health & Wellness: Comprehensive health, dental, and vision insurance plans.

• Retirement Savings: Potential for a retirement savings plan or matching program (details to be confirmed).

• Paid Time Off: Generous vacation, sick leave, and public holiday allowances.

• Professional Development: Opportunities for continued learning, training, and skill enhancement in design and marketing.

• Employee Assistance Program: Support services for personal and professional well-being.

Working Hours:

• Standard full-time hours, likely around 40 hours per week.

• The role is designated as Hybrid, indicating a flexible work arrangement that combines remote work with in-office attendance. Specific in-office days will likely be determined by team needs and management.

📝 Enhancement Note: The salary range is provided in USD, aligning with the company's potential international operations or accounting practices. While specific benefits are not detailed, the listed categories represent common offerings for full-time positions and are typical for companies emphasizing employee well-being and professional growth. The hybrid nature suggests a need for self-discipline and effective time management.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Dietary Supplements. AlgaeCal operates within a growing market focused on natural health solutions, specifically addressing bone density loss. This context implies a mission-driven environment where designs can have a direct impact on people's health and quality of life.

Company Size: While not explicitly stated, AlgaeCal is presented as a growing company with a defined mission and structured application process, suggesting a medium-sized organization (likely 50-250 employees) that values both impact and operational efficiency.

Founded: AlgaeCal's founding date is not provided, but their established presence and clinically-backed solution suggest a company with a solid history and market recognition.

Team Structure:

• Marketing Department: The Graphic Designer will likely be part of a broader marketing team, collaborating with marketing managers, content creators, digital marketers, and potentially other designers.

• Cross-Functional Collaboration: Expect to work closely with teams involved in product development, sales, customer support, and potentially R&D to ensure consistent messaging and effective campaign execution across all touchpoints.

• Reporting: The role likely reports to a Marketing Manager or Creative Director, overseeing specific design projects and contributing to overarching marketing strategies.

Methodology:

• Data-Driven Decision Making: AlgaeCal emphasizes a data-driven approach, meaning design decisions are informed by analytics, conversion rates, and customer feedback.

• Mission-Centric Approach: The company's mission to "end the fear of bone loss" permeates its culture, encouraging employees to be passionate about their work and its impact on customer well-being.

• Continuous Improvement: A focus on learning and development suggests a culture that supports experimentation, feedback, and ongoing refinement of processes and creative output.

Company Website: https://www.algaecal.com/

📝 Enhancement Note: AlgaeCal's mission-driven nature and focus on data-driven results are key cultural indicators. The company appears to value employees who are not only skilled but also aligned with their purpose and possess a strong work ethic.

📈 Career & Growth Analysis

Operations Career Level: Intermediate Graphic Designer. This role is positioned for individuals with foundational experience who are ready to take on more complex projects and contribute strategically. It's a step beyond entry-level, requiring independent work and a solid understanding of design principles applied to business outcomes.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Creative Lead. This structure allows for guidance and mentorship while providing autonomy for day-to-day design tasks. Collaboration will be key with various marketing specialists.

Operations Impact: This role has a direct impact on AlgaeCal's revenue generation by creating visually compelling marketing materials that drive customer acquisition, engagement, and sales. The emphasis on conversion rates and e-commerce success underscores the critical nature of design in the company's Go-To-Market (GTM) strategy.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like UI/UX design, motion graphics, or e-commerce optimization based on project involvement and personal development goals.

• Senior Designer/Art Director Path: With proven performance and expanded responsibilities, progression to a Senior Graphic Designer or Art Director role is a potential career trajectory.

• Cross-Functional Exposure: Gaining experience in digital marketing, content strategy, and campaign management through collaboration with different teams.

• Leadership Development: Potential to lead design aspects of major campaigns or mentor junior designers as the company grows.

📝 Enhancement Note: The "Intermediate" level suggests a role that offers significant learning and development opportunities, bridging the gap between junior and senior positions. The focus on measurable results means that demonstrating impact will be key to career advancement within AlgaeCal.

🌐 Work Environment

Office Type: Hybrid. This implies a mix of remote work flexibility and in-office collaboration. The company likely has a physical office space in Vancouver, BC, where employees are expected to work on certain days.

Office Location(s): Vancouver, British Columbia, Canada. This location offers a vibrant professional environment within a major Canadian city, known for its tech and creative industries.

Workspace Context:

• Collaborative Environment: The hybrid model suggests a need for effective communication and collaboration tools, with in-office days likely dedicated to team meetings, brainstorming sessions, and collaborative design work.

• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite, potentially Figma) and other relevant marketing technology.

• Team Interaction: Opportunities to connect with colleagues both virtually and in person, fostering a sense of team and shared purpose.

Work Schedule:

• A standard full-time work schedule, likely Monday to Friday, approximately 40 hours per week.

• Flexibility is inherent in the hybrid arrangement, allowing for remote work days, but specific schedules and in-office requirements will be communicated by management.

📝 Enhancement Note: The hybrid work environment is a significant factor, requiring candidates to be self-motivated and adept at managing their time effectively across both remote and in-office settings. It suggests a modern workplace culture that balances flexibility with the need for in-person connection.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio to assess qualifications and alignment with role requirements.

• Portfolio Presentation & Skills Assessment: Candidates will likely present their portfolio, discussing specific projects, their design process, and how their work has driven measurable results (conversion rates, sales impact). This may include a design challenge or case study.

• Behavioral & Cultural Fit Interview: Assessment of soft skills, teamwork (humble, hungry, people smart), and alignment with AlgaeCal's values. Questions might focus on problem-solving, collaboration, and handling challenges.

• Final Interview: Potentially with senior leadership to discuss role fit, career aspirations, and final offer details.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the tools used, the design solutions implemented, and – most importantly – the quantifiable results achieved.

• Showcase Process: Don't just show the final product; explain your thought process, research, and iterations. This demonstrates your strategic thinking and problem-solving abilities.

• Highlight Marketing Impact: Specifically include examples of designs for digital marketing, e-commerce, and conversion-focused campaigns. Emphasize how your designs contributed to sales or lead generation.

• Tailor to AlgaeCal: If possible, subtly tailor your presentation to AlgaeCal's industry and mission. Show you've researched their brand and understand their customer base.

Challenge Preparation:

• Design Challenge: Be prepared for a practical design task that may require you to create an asset based on a marketing brief, optimize an existing design, or solve a specific visual communication problem.

• Case Study Presentation: Practice articulating your design decisions, process, and results for a past project in a clear, concise, and compelling manner. Focus on storytelling that highlights impact.

• Value Alignment: Prepare specific examples that demonstrate humility, hunger for learning, and strong teamwork skills, referencing AlgaeCal's stated values.

📝 Enhancement Note: AlgaeCal's application process is designed to be rigorous, testing not only design skills but also strategic thinking, results orientation, and cultural fit. Applicants should view each stage as an opportunity to demonstrate their value beyond just creative talent.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logos, illustrations, and complex layouts. Essential for creating scalable brand assets.

• Adobe Photoshop: For image editing, manipulation, digital painting, and creating web graphics, social media assets, and display ads.

• Adobe InDesign: For layout design of print materials such as brochures, flyers, presentations, and marketing collateral.

• Adobe XD: For UI/UX design, prototyping, and wireframing digital interfaces, websites, and app elements.

Analytics & Reporting:

• Google Analytics (or similar): Understanding how to interpret website traffic, user behavior, and conversion data to inform design decisions.

• A/B Testing Platforms: Familiarity with tools used to test design variations and measure their impact on key metrics.

• Reporting Dashboards: Ability to read and interpret data from dashboards that track campaign performance and ROI.

CRM & Automation:

• Email Marketing Platforms (e.g., Mailchimp, HubSpot): Experience designing email templates and campaigns that are effective and on-brand.

• Social Media Management Tools: Understanding how to design for various social media platforms and their specific requirements.

• E-commerce Platforms (e.g., Shopify, Amazon Seller Central): Familiarity with design considerations for online stores and marketplaces.

Preferred Tools:

• Figma: A collaborative interface design tool increasingly used for UI/UX design and prototyping.

• After Effects: For creating motion graphics, animations, and video content for digital marketing campaigns.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The inclusion of XD and preferred skills in Figma and After Effects points towards a role that bridges traditional graphic design with digital product design and dynamic content creation.

👥 Team Culture & Values

Operations Values:

• Humility: Prioritizing team success and collective goals over individual recognition. Willingness to support colleagues and admit when assistance is needed.

• Hunger: A proactive drive for continuous learning, improvement, and taking initiative. Eagerness to tackle new challenges and expand skill sets.

• People Smart: Excellent interpersonal skills, strong communication, and the ability to collaborate effectively with diverse personalities. Being a positive and supportive teammate.

• Mission-Driven: A genuine passion for AlgaeCal's purpose of improving bone health and a commitment to contributing to that mission through high-quality work.

• Data-Driven: A belief in using metrics and analytics to guide decision-making and measure the effectiveness of design initiatives.

Collaboration Style:

• Team-Oriented: Expect a collaborative environment where ideas are shared openly, and feedback is constructive and valued. The hybrid model necessitates strong virtual and in-person communication.

• Process-Focused: AlgaeCal values efficient processes and clear communication. Designers are expected to follow established workflows and contribute to their improvement.

• Growth Mindset: The culture encourages continuous learning and development, fostering an environment where experimentation and skill-building are supported.

📝 Enhancement Note: The "humble, hungry, people smart" mantra is central to AlgaeCal's culture. Candidates should prepare to demonstrate these qualities through specific examples during the interview process. This focus on soft skills alongside technical abilities is crucial for success in this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Sales Objectives: The primary challenge will be to create visually appealing designs that also meet strict performance metrics and drive sales conversions. This requires a strategic mindset, not just artistic talent.

• Adapting to Evolving Digital Trends: The digital marketing landscape changes rapidly. Staying current with new design tools, platform requirements, and consumer behavior trends will be ongoing.

• Managing Multiple Stakeholders and Projects: In a hybrid environment, juggling diverse project demands from various marketing stakeholders while maintaining quality and meeting deadlines will require strong organizational and communication skills.

• Quantifying Design Impact: Continuously proving the ROI of design efforts through data analysis and clear reporting can be challenging but is essential for demonstrating value.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to learn and master new features in Adobe Creative Suite, explore motion graphics with After Effects, or become proficient in collaborative tools like Figma.

• Digital Marketing Strategy: Gaining deeper insights into marketing funnels, SEO, content marketing, and e-commerce strategies through cross-functional collaboration.

• Data Analysis for Designers: Developing skills in interpreting marketing analytics and A/B testing results to optimize designs for maximum impact.

• Industry Conferences & Workshops: Potential for company-sponsored attendance at design or digital marketing events to stay abreast of industry best practices.

📝 Enhancement Note: The challenges presented are typical for a performance-driven design role. Embracing these challenges as opportunities for growth and skill development will be key to thriving at AlgaeCal.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design work directly led to a significant increase in conversion rates or sales. What was your process, and what were the key metrics?" (Focus on quantifiable results and process explanation).

• "How do you balance a strong creative vision with the need to adhere to brand guidelines and marketing objectives? Provide an example." (Demonstrate strategic thinking and brand stewardship).

• "Imagine our website's bounce rate has increased. What steps would you take, from a design perspective, to investigate and propose solutions?" (Showcase problem-solving skills and understanding of UX/UI impact). Company & Culture Questions:

• "Based on our mission and values, how do you see yourself contributing to AlgaeCal's success?" (Connect your skills and work ethic to the company's purpose).

• "Describe a situation where you had to work with a difficult stakeholder or team member. How did you navigate it?" (Assess collaboration and interpersonal skills, referencing "people smart").

• "How do you stay updated on design trends and new technologies? Give an example of something new you learned recently and how you applied it." (Demonstrate "hunger" and commitment to continuous learning). Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly outline the objective, your role, the problem you solved, your design process, the tools used, and the measurable outcomes (ROI).

• Focus on Impact: Emphasize projects with clear links to sales, conversions, or user engagement. Use data and metrics to support your claims.

• Be Ready for Design Challenges: Prepare to discuss how you would approach a hypothetical design task, or be ready to complete a short design exercise. Think about efficiency and effectiveness.

• Highlight Tool Proficiency: Be prepared to discuss your comfort level with Adobe Creative Suite, XD, and any experience with Figma or After Effects.

📝 Enhancement Note: AlgaeCal's interview process is designed to be thorough. Applicants should prepare detailed, results-oriented examples and be ready to articulate their thought process and cultural alignment.

📌 Application Steps

To apply for this Intermediate Graphic Designer position:

• Click the "Apply Now" button on the job posting.

• Portfolio Submission: Ensure your portfolio link is clearly included and easily accessible. Prioritize projects that demonstrate quantifiable results in digital marketing and e-commerce.

• Resume & Cover Letter: Upload your resume and cover letter as a single file. Your cover letter should be meticulously crafted to address the specific questions provided, including quantifiable achievements, values alignment, overcoming challenges, recent reads, and hobbies.

• Address Specific Questions: Thoroughly answer each question in the cover letter, providing specific, evidence-based examples. This is a critical filter for AlgaeCal.

• Company Research: Familiarize yourself with AlgaeCal's mission, products, and website. Understand their target audience and market positioning to tailor your application and interview responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.