Intermediate Graphic Designer

📍 Job Overview

Job Title: Intermediate Graphic Designer

Company: AlgaeCal

Location: Dominican Republic

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-28T18:03:17.659

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive sales and improve user experiences through the creation of compelling digital and print assets, including email marketing, display ads, animations, and social media content.

• Leverage a data-driven approach to analyze marketing trends and metrics, translating insights into visually effective designs that optimize conversion rates and opt-ins.

• Collaborate closely with marketing teams to ensure brand messaging is effectively communicated across all visual content, from initial concept to final execution.

• Apply a deep understanding of design principles, typography, branding, UI, and visual design culture to produce high-quality, results-oriented creative solutions.

📝 Enhancement Note: This role is positioned within a marketing operations context, focusing on the measurable impact of design on sales and conversion. The emphasis on data-driven design, e-commerce expertise, and understanding marketing funnels suggests a need for a designer who operates beyond pure aesthetics and contributes directly to GTM strategy execution.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of digital and print marketing materials, including but not limited to email campaigns, social media graphics, display advertisements, landing page visuals, and website banners.

• Develop engaging animations and motion graphics for various digital platforms to enhance user engagement and campaign effectiveness.

• Translate marketing objectives and campaign briefs into creative visual concepts that align with AlgaeCal's brand identity and drive desired user actions.

• Conduct market research and analyze competitor designs to identify emerging trends and opportunities for innovative visual strategies.

• Collaborate with marketing managers, copywriters, and other stakeholders to ensure design solutions meet strategic goals and are delivered on time.

• Optimize designs based on performance data, A/B testing results, and user feedback to continuously improve conversion rates and ROI.

• Maintain and evolve AlgaeCal's visual brand guidelines, ensuring consistency across all creative outputs.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced environment.

📝 Enhancement Note: The responsibilities emphasize a direct link between design output and business outcomes (sales, conversions, opt-ins). This suggests the need for a candidate who can not only execute visually but also understand the strategic intent behind marketing campaigns and leverage data to inform their creative process.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Proven proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Demonstrated ability to create high-quality visual concepts and design solutions that drive sales and conversions.

• Strong understanding of typography, color theory, branding, UI principles, and visual design.

• Experience in designing for digital marketing channels, including email marketing, social media, and display advertising.

• Ability to interpret marketing trends and apply them to create effective visual content.

• A data-driven mindset with the capacity to analyze metrics and use insights to inform design decisions.

Preferred Skills:

• Experience with Figma for UI/UX design and collaborative workflows.

• Advanced skills in After Effects for motion graphics and animation.

• Familiarity with Adobe XD for prototyping and wireframing.

• E-commerce expertise, particularly experience designing for platforms like Amazon.

• Understanding of marketing funnels and conversion rate optimization (CRO) principles.

• Experience in a fast-paced, growth-oriented company environment.

📝 Enhancement Note: The emphasis on "proven results," "increased conversion rates," and "directly impacted sales" in the original description strongly suggests that candidates will be evaluated not just on their aesthetic capabilities but on their ability to demonstrate tangible business impact through their design work. This requires a portfolio that goes beyond visual appeal to showcase performance metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for all applications, showcasing a minimum of 2 years of design work.

• The portfolio must explicitly demonstrate quantifiable results, such as increased conversion rates, higher opt-in numbers, or direct sales impact attributable to your design efforts.

• Showcase a deep understanding of engaging graphic design, typography, branding, UI, and visual design culture through diverse project examples.

• Include examples of digital and print assets, with a focus on marketing materials that have driven business objectives.

Process Documentation:

• Candidates should be prepared to discuss their design process, from initial concept generation and research to final execution and optimization based on performance data.

• Demonstrate an understanding of workflow management for design projects, including managing briefs, timelines, and stakeholder feedback.

• Be ready to explain how you utilize design tools and systems to achieve efficiency and maintain brand consistency.

📝 Enhancement Note: The explicit requirement for a portfolio that "wows us" and shows "proven results—specifically, how your past design work led to increased conversion rates and opt-ins" is a critical differentiator. This means candidates need to curate their portfolios to highlight ROI-driven design, not just aesthetic quality.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Fully Remote Work Environment: Enjoy the flexibility and convenience of working from home.

• Health & Wellness Focus: AlgaeCal is dedicated to ending the fear of bone loss, implying a commitment to employee well-being.

• Professional Development: Opportunities for learning and growth within a mission-driven company.

• Collaborative Team Culture: Be part of a supportive team that values humility, hunger to learn, and people smarts.

Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week. The remote nature offers flexibility in structuring the workday, but adherence to project deadlines and team collaboration needs is expected.

📝 Enhancement Note: Salary estimation is based on research from various job boards (e.g., Glassdoor, LinkedIn Salary, SalaryExpert) for similar roles in Latin America and remote positions, adjusted for the specific experience level and the company's apparent focus on results. The provided range is a benchmark and actual compensation will be determined by the company based on candidate qualifications and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Nutraceuticals. AlgaeCal operates in the rapidly growing health supplement market, specifically focusing on bone health solutions derived from natural sources. This industry is characterized by a strong emphasis on scientific backing, consumer education, and direct-to-consumer (DTC) marketing strategies.

Company Size: AlgaeCal is likely a mid-sized company, as indicated by the need for specific roles like this Graphic Designer and the organized application process. This size often allows for a balance between structured operations and a dynamic, adaptable work environment.

Founded: While the founding date isn't explicitly stated, AlgaeCal presents itself as an established entity with clinically-backed solutions, suggesting a company that has moved beyond its startup phase and is focused on scaling its impact and operations.

Team Structure:

• The Graphic Designer will likely be part of the Marketing team, reporting to a Marketing Manager or Creative Director.

• Close collaboration is expected with digital marketers, copywriters, e-commerce specialists, and potentially product development teams.

Methodology:

• Data-driven decision-making is a core methodology, with a strong focus on measuring the impact of marketing efforts, including design, on key performance indicators like conversion rates and sales.

• A results-oriented approach is paramount, where creativity is channeled to achieve specific business objectives.

• Continuous improvement and learning are encouraged, fostering an environment where innovation and adaptation to market trends are key.

Company Website: https://www.algaecal.com/

📝 Enhancement Note: The company's mission to "end the fear of bone loss" and its focus on a "clinically-backed natural solution" indicates a mission-driven culture. This implies that employees are expected to be passionate about the company's purpose and contribute to its overarching goals. The explicit mention of values (humble, hungry, people smart) suggests a strong emphasis on cultural fit during the hiring process.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as an "Intermediate" Graphic Designer. This level typically signifies a professional who has moved beyond entry-level tasks and can independently manage specific design projects, contributing to broader marketing campaigns. They are expected to have a solid grasp of design principles, software proficiency, and an understanding of how design impacts business objectives.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or potentially a Director of Marketing. This structure places the role within the marketing department, emphasizing its direct contribution to Go-To-Market (GTM) strategies.

Operations Impact: The operations impact of this role is significant. By creating visually compelling and data-informed marketing assets, the Graphic Designer directly influences customer acquisition, engagement, and conversion rates. Their work is crucial for the effectiveness of digital marketing campaigns, e-commerce sales, and overall brand perception, thereby impacting revenue.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like motion graphics (After Effects), UI/UX design (Figma, XD), or e-commerce design, potentially leading to senior or specialized roles.

• Leadership Potential: As an intermediate designer, there's a path towards senior designer roles, team lead positions within the creative department, or even moving into art direction roles, depending on performance and demonstrated leadership capabilities.

• Cross-Functional Movement: With a strong understanding of marketing and e-commerce, there could be opportunities to transition into related marketing roles that leverage design thinking and analytical skills.

• Continuous Learning: AlgaeCal's emphasis on "hungry to learn more" suggests investment in employee development through workshops, courses, or industry events related to design, marketing, and e-commerce trends.

📝 Enhancement Note: The emphasis on "proven results" and "sales impact" suggests that growth within this role will be tied to demonstrable contributions to business success. Candidates who can clearly articulate their impact and drive continuous improvement are likely to find more opportunities for advancement.

🌐 Work Environment

Office Type: This is a fully remote position, offering the maximum flexibility in terms of work location.

Office Location(s): The role is specifically open to candidates residing in the Dominican Republic, indicating a focus on supporting local talent and potentially aligning with regional operational strategies or cost structures.

Workspace Context:

• Collaborative Environment: Despite being remote, the role requires strong collaboration. This will likely involve frequent communication via video conferencing, instant messaging, and project management tools. The "people smart" value highlights the importance of effective remote teamwork.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, potentially Figma/XD/After Effects) is essential. The company likely provides or supports the necessary software licenses and digital collaboration platforms.

• Operations Team Interaction: The designer will work closely with marketing operations professionals, digital marketers, and potentially sales teams, requiring an understanding of their workflows and needs to produce effective assets.

Work Schedule:

• While fully remote, the position is full-time (approximately 40 hours per week). The remote aspect provides flexibility, but candidates should be prepared to align with core business hours for team meetings, project collaborations, and timely delivery of assets that support ongoing marketing campaigns.

📝 Enhancement Note: The specific mention of "Dominican Republic" for remote work suggests a strategic decision by AlgaeCal, possibly related to a talent pool, operational costs, or regulatory considerations. Candidates should be aware of any local time zone expectations for team synchronization.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio for alignment with requirements and demonstrated results.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, highlighting specific projects that demonstrate quantifiable impact on conversion rates and sales. This stage will involve in-depth questions about design process, problem-solving, and strategic thinking.

• Skills Assessment/Challenge: A practical design challenge may be given to assess technical skills, creative problem-solving, and efficiency under time constraints. This could involve creating a specific marketing asset or refining an existing one.

• Cultural Fit Interview: An interview focused on assessing the candidate's alignment with AlgaeCal's core values: humility, hunger, and people smarts. This may involve behavioral questions related to teamwork, learning, and self-awareness.

• Final Interview: Potentially with a senior leader to discuss overall fit, long-term vision, and salary expectations.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the strategies used, and most importantly, the measurable results (e.g., "Increased click-through rate by 15%", "Boosted conversion by 10%", "Generated X leads").

• Showcase Process: Briefly explain your design process for key projects, including research, ideation, iteration, and how you incorporated feedback or data.

• Highlight Impact: Select projects that best demonstrate your ability to drive business outcomes, especially in digital marketing, e-commerce, and conversion optimization.

• Brand Consistency: Include examples that show your understanding of brand guidelines and how you maintain consistency across different platforms.

• Tool Proficiency: Visually or verbally demonstrate your proficiency with required tools (Adobe Suite) and any bonus tools (Figma, After Effects).

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, identifying the core objective, target audience, and key message.

• Time Management: Practice creating assets within a defined timeframe, prioritizing elements that will have the most impact.

• Strategic Articulation: Be prepared to explain not just what you designed, but why you made those specific design choices, linking them back to the objective and AlgaeCal's values/mission.

• User-Centricity: Demonstrate an understanding of the target audience and how your design caters to their needs and motivations.

📝 Enhancement Note: The application process is described as "challenging" and asking for "a little more than your run-of-the-mill job application." This indicates a rigorous selection process where candidates are expected to invest significant effort in their application, particularly in demonstrating quantifiable results and cultural fit.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Illustrator, Photoshop, and InDesign for creating a wide range of marketing assets.

• Adobe XD: Preferred for UI/UX design, prototyping, and wireframing, facilitating a smoother handoff to development or for internal review.

• Figma: A strong bonus skill, indicating a preference for modern collaborative design tools and potentially for UI/UX design and prototyping.

• After Effects: Advanced skills in After Effects are a significant bonus, highlighting a need for sophisticated motion graphics and animation capabilities.

Analytics & Reporting:

• Data Analysis Tools: While specific tools aren't listed, proficiency in interpreting data from platforms like Google Analytics, social media analytics, and e-commerce dashboards is implied through the "data-driven" requirement.

• Performance Metrics Understanding: The ability to understand and utilize metrics such as conversion rates, click-through rates (CTR), opt-in rates, and sales data is crucial for optimizing designs.

CRM & Automation:

• Marketing Automation Platforms: Familiarity with how designs integrate into email marketing platforms (e.g., Mailchimp, HubSpot) and other marketing automation workflows is beneficial.

• E-commerce Platforms: Experience designing for platforms like Amazon, Shopify, or similar e-commerce sites is a significant advantage, indicating an understanding of platform-specific design constraints and opportunities.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite as required, with Figma and After Effects as bonuses, clearly defines the expected technical toolkit. The emphasis on data-driven design and e-commerce performance suggests that candidates should be comfortable integrating their creative work with marketing analytics and sales platforms.

👥 Team Culture & Values

Operations Values:

• Humility: A core value that encourages putting team needs ahead of personal ego, fostering a supportive environment where contributions are valued, and mistakes are seen as learning opportunities.

• Hunger: A drive to continuously learn, improve, and achieve more. For a designer, this means staying updated on design trends, software advancements, and marketing best practices to enhance their effectiveness and contribution.

• People Smart: Emphasizes strong interpersonal skills, effective communication, and the ability to be a great teammate. This is crucial for remote collaboration, ensuring smooth workflows, and fostering positive working relationships.

Collaboration Style:

• Cross-Functional Integration: The designer is expected to work seamlessly with various marketing functions (digital marketing, content, e-commerce) and potentially other departments, requiring clear communication and an understanding of diverse team goals.

• Feedback-Driven Improvement: A culture that encourages constructive feedback exchange, where designers are open to critique and utilize it to refine their work and improve processes.

• Knowledge Sharing: A proactive approach to sharing insights, techniques, and best practices within the team, especially relevant in a remote setting to foster a connected and informed team.

📝 Enhancement Note: The company's explicit listing of "humble, hungry, and people smart" as essential qualities suggests that cultural fit is a primary hiring criterion. Candidates should prepare to demonstrate these traits through their application, interview responses, and portfolio examples.

⚡ Challenges & Growth Opportunities

Challenges:

• Quantifying Design Impact: A primary challenge will be consistently demonstrating the direct, measurable impact of design work on sales and conversions, moving beyond subjective aesthetic evaluations.

• Remote Collaboration Dynamics: Effectively collaborating and communicating with a remote team requires proactive engagement, clear articulation, and strong digital communication skills to overcome potential isolation or miscommunication.

• Balancing Creativity with Data: The challenge of harmonizing creative vision with strict data requirements and marketing funnel objectives, ensuring that designs are both visually appealing and strategically effective.

• Adapting to Evolving Trends: The fast-paced nature of digital marketing and e-commerce necessitates continuous learning to keep design strategies relevant and effective against emerging trends and competitor innovations.

Learning & Development Opportunities:

• Advanced Design Software: Opportunities to master bonus tools like Figma and After Effects, expanding skill sets and increasing marketability.

• Marketing & E-commerce Acumen: Deepening understanding of marketing funnels, conversion rate optimization (CRO), and e-commerce platform specifics through practical application and potential training.

• Data Analysis for Creatives: Developing stronger analytical skills to interpret marketing data and user behavior, enabling more informed and impactful design decisions.

• Cross-Functional Exposure: Gaining insights into other marketing disciplines, which can lead to a more holistic understanding of campaign strategy and potential for broader career development.

📝 Enhancement Note: The challenges presented are inherent to results-oriented roles in marketing operations. Candidates who can frame these challenges as opportunities for growth and demonstrate proactive problem-solving will be highly valued.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design directly led to a significant increase in conversion rates or sales. What was your process, and what were the key metrics?" (Prepare a detailed case study with quantifiable results.)

• "How do you balance creative vision with data-driven requirements and marketing objectives? Can you provide an example?" (Focus on your methodology for integrating both aspects.)

Company & Culture Questions:

• "How do you embody AlgaeCal's values of humility, hunger, and people smarts in your work and team interactions?" (Prepare specific examples for each value.)

• "Describe a challenging situation within a team and how you contributed to resolving it, reflecting AlgaeCal's collaborative culture." (Focus on your interpersonal skills and problem-solving approach.)

Portfolio Presentation Strategy:

• Storytelling with Data: For each portfolio piece, structure your presentation as a story: Problem/Objective -> Your Solution/Design Process -> Measurable Results/Impact.

• Visual Clarity: Ensure your presentation slides are clean, professional, and visually aligned with good design principles.

• Conciseness: Be ready to present key projects efficiently, focusing on the most impactful examples that demonstrate your results-driven approach.

• Engagement: Be prepared to answer questions about your choices, defend your design rationale, and discuss how you would adapt designs for different scenarios.

📝 Enhancement Note: The interview process is designed to be thorough, assessing not only technical skills but also strategic thinking, problem-solving abilities, and cultural alignment. Candidates must prepare to articulate their value proposition with concrete evidence of their impact.

📌 Application Steps

To apply for this Intermediate Graphic Designer position:

• Click the “Apply Now” button on the job posting page.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 projects that clearly demonstrate quantifiable results (e.g., increased conversion rates, sales impact, opt-ins). Ensure these examples align with digital marketing and e-commerce objectives.

• Resume Optimization: Tailor your resume to highlight your experience with Adobe Creative Suite, digital marketing design, e-commerce, and data-driven decision-making. Use keywords from the job description.

• Cover Letter Crafting: Write a detailed cover letter addressing the specific questions provided: your suitability for the role with quantifiable achievements, alignment with AlgaeCal's values, a personal challenge overcome, the last three books read, and your hobbies.

• Company Research: Thoroughly research AlgaeCal’s mission, products, and values (http://shorturl.at/lptFT). Understand their approach to bone health and their target audience.

• File Submission: Ensure your cover letter and resume are combined into a single file for submission, as per instructions. Include the direct URL to your online portfolio.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.