Visual Designer (NYC)

📍 Job Overview

Job Title: Visual Designer

Company: Bask Health

Location: New York, New York, United States

Job Type: FULL_TIME

Category: Visual Design / Marketing Operations

Date Posted: 2026-04-28

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Define and shape Bask Health's visual identity across web presence, marketing channels, and product.

• Execute high-quality design work for a wide range of marketing initiatives, including website assets, sales collateral, social media graphics, and email campaigns.

• Collaborate closely with marketing and product teams to brainstorm and execute creative campaigns, focusing on metrics-driven experimentation.

• Contribute to a design-focused culture where craft, product sense, and visual performance are paramount.

📝 Enhancement Note: This role is explicitly not a UI/UX position, focusing instead on external-facing visual communications for marketing, sales, and brand building. The emphasis on "metrics-driven experimentation" alongside "strong sense of taste" indicates a need for a designer who understands the impact of visuals on business outcomes.

📈 Primary Responsibilities

• Develop and maintain a cohesive visual identity for Bask Health across all digital and print touchpoints.

• Design compelling marketing collateral, including brochures, presentations, and one-pagers, to support sales efforts.

• Create engaging social media assets and email campaign visuals that align with brand guidelines and drive audience interaction.

• Translate marketing strategies into creative visual concepts for new campaigns, content series, and events.

• Collaborate with engineers and founders to ensure design quality and consistency across all growth initiatives.

• Iterate on designs based on team input and feedback, focusing on both aesthetic appeal and performance metrics.

• Assist in the conceptualization and execution of innovative marketing approaches, embracing unconventional ideas.

📝 Enhancement Note: The responsibilities highlight a blend of execution and ideation, requiring a designer who can both produce high-quality assets and contribute strategically to campaign planning. The expectation of "creative ways to reach our audience" suggests a proactive and innovative approach is highly valued.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level design roles. A strong portfolio demonstrating equivalent practical experience will be considered.

Experience: 2-5 years of professional visual design experience, preferably within product-led companies, ideally in SaaS.

Required Skills:

• Visual Design Expertise: Proven ability to define and execute a strong visual identity.

• Figma Proficiency: Expert-level skills in Figma for creating web assets, marketing materials, and campaign visuals.

• Marketing Design Execution: Demonstrated experience in designing for web presence, sales collateral, social media assets, and email campaigns.

• Copywriting Sensibility: An intuitive understanding of good copy and how it complements visuals to convey ideas effectively.

• Product-Led/SaaS Understanding: Familiarity with the visual language and marketing approaches common in product-led SaaS environments.

• Metrics-Driven Approach: Comfort and interest in using data and metrics to inform design decisions and measure campaign performance.

Preferred Skills:

• Basic HTML/CSS: Familiarity with HTML and CSS for minor web adjustments and understanding of web design principles.

• Github Familiarity: Experience or comfort with version control systems like Github, particularly for collaborative code reviews.

• Video Experimentation: Interest and/or experience in creating or editing video content for marketing purposes.

📝 Enhancement Note: The requirement for basic HTML/CSS and Github familiarity suggests a collaborative environment where designers work closely with engineering teams and may need to make minor adjustments within code repositories. This is a significant differentiator from traditional design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Figma Project Showcase: A dedicated section showcasing complex projects executed in Figma, highlighting design process, iterations, and final deliverables.

• Multi-Channel Campaign Examples: Demonstrations of visual design work across various marketing channels (web, social, email, sales collateral) to show breadth of application.

• Visual Identity Development: Examples of defining or evolving a brand's visual identity, illustrating strategic thinking and execution.

• Metrics-Driven Design Case Studies: Case studies that clearly articulate a design challenge, the implemented visual solution, and the measurable impact (e.g., conversion rates, engagement metrics).

Process Documentation:

• Workflow Design & Optimization: Ability to document and optimize design workflows, from concept generation to final asset delivery, ensuring efficiency.

• Collaboration & Feedback Integration: Evidence of processes for seeking and incorporating team feedback early and often, showcasing an "openness" to iteration.

• Performance Analysis Integration: Demonstrating how design decisions were informed by performance data and how results were analyzed post-launch.

📝 Enhancement Note: The emphasis on "metrics-driven experimentation" and "how they perform" means the portfolio should not just showcase aesthetics but also demonstrate a designer's ability to contribute to business objectives through their visual work. Case studies that link design choices to tangible results will be highly valued.

💵 Compensation & Benefits

Salary Range: For a Visual Designer with 2-5 years of experience in New York City, a competitive salary range is estimated between $75,000 - $100,000 annually. This estimate is based on current market data for similar roles in high-cost-of-living urban areas, considering the seed-stage startup environment which often offers competitive but potentially lower base salaries than established corporations, balanced by equity.

Benefits:

• Competitive Salary & Equity: As a seed-stage startup, Bask Health likely offers a competitive salary combined with stock options or equity, providing potential for significant upside.

• Health Insurance: Comprehensive medical, dental, and vision insurance plans.

• Paid Time Off: Generous vacation, sick leave, and holidays to ensure work-life balance.

• Professional Development: Opportunities for continuous learning, workshops, and potentially conference attendance related to design and marketing.

• Direct Impact: The chance to significantly influence the visual direction and brand perception of a growing company.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. However, the fast-paced startup environment may require flexibility and occasional extended hours during critical project phases or campaign launches.

📝 Enhancement Note: Given this is a seed-stage startup, the compensation package will likely include equity. The salary range provided is an estimate for the New York City market for this experience level and role type. Benefits are typical for startups but may not include all the extensive perks of larger corporations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology / SaaS. Bask Health operates within the dynamic health tech sector, leveraging technology to improve health outcomes. The company focuses on a product-led growth strategy, typical of modern SaaS businesses.

Company Size: Seed-stage startup. This indicates a small, agile team with a high degree of cross-functional collaboration and a flat organizational structure.

Founded: Specific founding date is not provided, but the "seed-stage" designation implies a relatively young company, still in its early phases of product development and market penetration.

Team Structure:

• Design-Focused: The company emphasizes its design-focused engineers and founders, suggesting a strong appreciation for aesthetics and user experience (though this role is not UX/UI).

• Cross-Functional Collaboration: Expect close working relationships with marketing, product, and engineering teams. The designer will be an integral part of growth and marketing initiatives.

• Agile & Fast-Paced: The environment is described as "fast-moving" and potentially "messy," requiring individuals who thrive under pressure and can adapt quickly.

Methodology:

• Metrics-Driven Experimentation: Design decisions are expected to be informed by data and performance metrics, aiming for tangible business impact.

• Open Collaboration: A culture of sharing work early and often, seeking input from the team rather than working in isolation.

• Craftsmanship: High attention to detail and a commitment to producing work of high quality and aesthetic appeal.

Company Website: bask.health

📝 Enhancement Note: The description emphasizes a culture that values craft and high standards but also embraces ambiguity and rapid iteration. This is a key aspect for candidates to understand; it's not a role for those who prefer rigid structures or predictable project scopes.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Visual Designer. This role is positioned to execute and contribute creatively, with opportunities to influence visual strategy. It's a step beyond junior roles, requiring independent work and the ability to take ownership, but not yet senior leadership.

Reporting Structure: Likely reports to a Marketing Lead, Head of Marketing, or potentially a Founder/CEO, depending on the current organizational structure of the seed-stage startup.

Operations Impact: The visual designer's work directly impacts customer acquisition, brand perception, and sales enablement. By creating compelling visuals for marketing and sales collateral, they play a crucial role in the company's growth trajectory and its ability to communicate its value proposition effectively.

Growth Opportunities:

• Strategic Design Influence: Grow from executing campaigns to proactively shaping the overall visual strategy and brand narrative.

• Skill Expansion: Develop expertise in video content creation, advanced digital marketing design, and potentially early-stage brand system development.

• Leadership Potential: As the company scales, opportunities may arise to lead design initiatives, mentor junior designers, or manage external agencies.

• Cross-Disciplinary Learning: Gain deep insights into product-led growth, SaaS marketing, and the health tech industry.

📝 Enhancement Note: The growth trajectory is tied to the company's scaling. Early employees in seed-stage startups often have significant opportunities to define their roles and grow with the company, potentially moving into more senior or specialized positions as the team expands.

🌐 Work Environment

Office Type: On-site in New York City. This implies a physical office space where the team collaborates daily.

Office Location(s): New York, New York, United States. Specific neighborhood details are not provided, but NYC offers a vibrant ecosystem for startups.

Workspace Context:

• Collaborative Hub: The office environment will likely foster close interaction with marketing, product, and engineering teams, encouraging open communication and brainstorming.

• Design Tools & Technology: Access to industry-standard design software (Figma) and potentially other collaboration or project management tools.

• Startup Atmosphere: Expect a dynamic, hands-on environment where team members contribute across various initiatives, embracing a "roll-up-your-sleeves" mentality.

Work Schedule: The standard work schedule is full-time (approximately 40 hours per week). However, the startup culture may necessitate flexibility, with occasional demands for extended hours during peak periods or critical project deadlines. The focus is on output and impact rather than strict adherence to time.

📝 Enhancement Note: Being on-site in NYC suggests a preference for in-person collaboration, which is often beneficial for creative roles requiring spontaneous ideation and feedback loops. This is a critical point for candidates considering the commute and in-office work expectations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess skills, experience, and alignment with the role's requirements, particularly Figma proficiency and marketing design examples.

• Portfolio Presentation & Discussion: A deeper dive into your portfolio. Be prepared to walk through 2-3 key projects, explaining your design process, rationale, and the impact of your work. Expect questions about your approach to metrics-driven design and ambiguity.

• Skills Assessment/Design Challenge: A practical exercise, potentially involving a short design task or a more in-depth case study challenge related to marketing or sales collateral, or a campaign concept. This will assess your ability to execute quickly and creatively.

• Team/Founder Interviews: Conversations with marketing, product, and potentially founders to evaluate cultural fit, collaboration style, and strategic thinking.

Portfolio Review Tips:

• Showcase Figma Mastery: Ensure your Figma work is prominently featured, demonstrating your ability to create complex, polished designs.

• Quantify Impact: For each project, articulate the problem, your solution, and any measurable results or learnings. Focus on how your visuals contributed to business goals (e.g., increased engagement, lead generation).

• Highlight Marketing & Sales Focus: Prioritize projects directly relevant to marketing campaigns, sales collateral, web presence, and social media.

• Demonstrate Creative Problem-Solving: Explain how you approached ambiguous briefs or came up with innovative campaign ideas, aligning with the role's expectation for creative input.

• Visual Storytelling: Structure your portfolio to tell a compelling story about your journey and your ability to translate ideas into impactful visuals.

Challenge Preparation:

• Understand the Brand: Research Bask Health's current visual identity, marketing efforts, and target audience.

• Focus on Performance: For any design challenge, consider how the visual output will contribute to specific marketing or sales objectives.

• Embrace Ambiguity: Be prepared to work with incomplete information and demonstrate how you navigate uncertainty.

• Articulate Your Process: Clearly explain your thought process, design choices, and how you'd iterate based on feedback or data.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to balance creative output with performance metrics. The portfolio and any design challenges should clearly demonstrate this dual capability. The emphasis on "not just how things look, but how they perform" is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool. Expect advanced usage for UI elements, marketing assets, and collaborative design workflows.

• Adobe Creative Suite (Illustrator, Photoshop, After Effects): While Figma is primary, proficiency with other Adobe tools is likely beneficial, especially for more complex image manipulation, vector graphics, or motion design elements.

Analytics & Reporting:

• Web Analytics (e.g., Google Analytics): Understanding how to interpret website performance data (traffic, conversion rates, engagement) to inform design decisions.

• Social Media Analytics: Familiarity with platform-specific analytics to gauge the performance of social media assets.

• CRM/Marketing Automation Platforms (e.g., HubSpot, Marketo): Basic understanding of how marketing assets are deployed and tracked within these systems.

CRM & Automation:

• Github: Basic familiarity for code review and collaboration with engineers.

• Project Management Tools (e.g., Asana, Jira, Trello): Experience working within project management frameworks to track tasks and deadlines.

• Video Editing Software (e.g., Premiere Pro, Final Cut Pro, DaVinci Resolve): Preferred but not essential; willingness to experiment and learn is key.

📝 Enhancement Note: The explicit mention of Figma as the primary tool is crucial. The inclusion of basic HTML/CSS and Github suggests a highly integrated role where design touches code and vice-versa, setting it apart from purely conceptual design positions.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A deep commitment to producing visually appealing and high-quality design work across all touchpoints.

• Data-Driven Experimentation: Valuing design that is informed by performance metrics and actively tested for effectiveness.

• Openness & Collaboration: A culture that encourages sharing work early, seeking feedback, and iterating collaboratively.

• Ambiguity Tolerance: Comfort and even excitement in fast-moving, less structured environments where rapid adaptation is necessary.

• Impact Focus: Prioritizing design that contributes directly to business growth and marketing objectives.

Collaboration Style:

• Integrated Teamwork: Close collaboration with marketing, product, and engineering teams is expected, with a focus on shared goals.

• Iterative Design Process: A willingness to share early drafts and incorporate feedback from various stakeholders to refine designs.

• Proactive Contribution: Encouragement to not just execute but to actively contribute ideas and help shape marketing strategies and campaigns.

📝 Enhancement Note: The culture emphasizes a blend of high-quality execution and a willingness to adapt and experiment. Candidates should be prepared to demonstrate how they embody these values in their work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Working in a seed-stage startup means dealing with evolving priorities, undefined processes, and rapid changes. Candidates must be comfortable with this level of uncertainty.

• Balancing Aesthetics and Performance: The core challenge is to create visually stunning designs that also demonstrably drive business metrics, requiring a dual focus on craft and results.

• Rapid Iteration & Execution: The fast-paced environment demands the ability to produce high-quality work quickly and iterate based on feedback and performance data.

• Broad Scope of Work: The role covers a wide range of design needs, from web assets to sales collateral, requiring versatility and the ability to switch contexts effectively.

Learning & Development Opportunities:

• Deep Dive into SaaS Marketing: Gain extensive experience in the marketing strategies and visual communication needs of a product-led SaaS company.

• Growth Hacking & Experimentation: Develop a strong understanding of growth hacking principles and how to apply design in metrics-driven experimentation.

• Video Content Creation: Opportunity to build or expand skills in video editing and production for marketing purposes.

• Brand Building at an Early Stage: Play a pivotal role in shaping and evolving the visual identity of a nascent brand.

📝 Enhancement Note: The challenges presented are inherent to startup environments but are framed as opportunities for growth, particularly in developing resilience, strategic thinking, and a data-informed design approach.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for an ambiguous brief. How did you approach it, and what was the outcome?" (Focus on process, problem-solving, and embracing uncertainty.)

• "How do you balance creating visually appealing designs with achieving specific marketing or sales metrics? Can you walk us through an example?" (Highlight your understanding of performance-driven design and your ability to quantify impact.)

Company & Culture Questions:

• "What excites you about Bask Health and the health tech industry, specifically?" (Show your research and genuine interest.)

• "Our culture values 'working in the open' and sharing early. How do you approach collaboration and feedback in your design process?" (Align your style with their collaborative, iterative approach.)

Portfolio Presentation Strategy:

• Lead with Impact: Start your portfolio walkthrough with projects that best showcase your ability to drive results through design and your proficiency in Figma.

• Quantify Everything: For each case study, clearly state the objectives, your role, the challenges, your design solution, and the measurable outcomes. Use numbers and data wherever possible.

• Showcase Your Process: Explain your thought process, including how you incorporated feedback, iterated on designs, and used data to inform your choices.

• Highlight Versatility: Demonstrate your ability to design for different channels and purposes (web, social, sales collateral, email).

• Be Ready for Figma Deep-Dive: Be prepared to navigate your Figma files live or discuss specific design decisions and techniques.

📝 Enhancement Note: Interview preparation should heavily emphasize how candidates can demonstrate their understanding of design's impact on business metrics and their comfort with the fast-paced, ambiguous nature of a seed-stage startup.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application directly through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features your strongest work in Figma, showcasing marketing and sales collateral design, and clearly articulating the business impact of your visuals. Tailor your case studies to highlight metrics-driven experimentation and creative campaign ideation.

• Resume Optimization: Update your resume to emphasize relevant skills such as Figma proficiency, experience with product-led growth/SaaS marketing, and any quantifiable achievements in campaign performance or brand visibility.

• Prepare Your Narrative: Practice articulating your design process, your approach to ambiguity, and how your visual design skills directly contribute to growth and sales objectives. Be ready to discuss your favorite projects and the metrics associated with them.

• Research Bask Health: Thoroughly review Bask Health's website, current marketing efforts, and any available product information to understand their brand, target audience, and business goals. Prepare to discuss how your design philosophy aligns with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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