UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: This is Gain Ltd

Location: Vancouver, British Columbia, Canada

Job Type: FULL_TIME

Category: Conversion Rate Optimization (CRO) / User Experience (UX) / User Interface (UI) Design

Date Posted: May 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (2 days/week in office)

🚀 Role Summary

• Design and develop high-fidelity wireframes, interactive prototypes, and final UI designs for client A/B tests and user research initiatives, directly impacting client growth strategies.

• Translate complex user journeys and business requirements into intuitive, user-centered design solutions that drive measurable improvements in conversion rates.

• Leverage quantitative A/B testing data and qualitative user research insights to inform design recommendations and validate design choices, ensuring a data-driven approach to UX/UI.

• Collaborate closely with cross-functional teams, including Consultants, Project Managers, and Front-End Developers, to ensure seamless design implementation and successful project delivery within a fast-paced agency environment.

📝 Enhancement Note: This role is situated within a "Conversion" business unit, emphasizing a strong focus on Conversion Rate Optimization (CRO) and data-informed design. The candidate will be expected to contribute directly to client success through experimental design and iterative improvements, rather than solely focusing on brand aesthetic or product feature development. The hybrid model with a strong emphasis on collaboration suggests a need for excellent communication and teamwork skills.

📈 Primary Responsibilities

• Create detailed wireframes, high-fidelity mockups, and interactive prototypes for client-facing A/B tests, user research studies, and other design projects, ensuring alignment with client brand guidelines and user experience objectives.

• Execute high-fidelity designs from provided wireframes, meticulously maintaining brand consistency, visual appeal, and the overall look and feel of client websites and digital platforms.

• Deconstruct complex user flows, technical requirements, and business challenges into clear, simple, and intuitive user interface designs and interaction patterns.

• Actively utilize Conversion's proprietary A/B experimentation data, analytics reports, and qualitative research findings to formulate actionable UX/UI recommendations that enhance user engagement and conversion performance.

• Foster strong collaborative relationships with internal stakeholders, including Conversion Consultants, Project Managers, Developers, and other designers, to effectively translate design concepts into tangible, impactful digital experiences.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and analytical application. The role requires not only the ability to design aesthetically pleasing and functional interfaces but also to deeply understand and interpret experimental data to drive design decisions. This is a key differentiator for operations-focused design roles within CRO agencies.

🎓 Skills & Qualifications

Education: Bachelor's degree in UX/UI Design, Graphic Design, Human-Computer Interaction, or a closely related field.

Experience: 3-5 years of professional experience specifically in Web UX/UI Design, with a demonstrable track record in conversion-focused or data-informed design projects.

Required Skills:

• Advanced proficiency in Figma for wireframing, high-fidelity design, and interactive prototyping.

• Strong command of the Adobe Creative Suite (Photoshop, Illustrator) for asset creation and manipulation.

• Proven experience in creating sophisticated interactive prototypes to visualize user flows and interactions.

• Deep understanding of responsive design principles and their application across various devices and screen sizes.

• Fundamental knowledge of HTML, CSS, and JavaScript, enabling effective collaboration with Front-End Developers and an understanding of technical constraints and possibilities.

• Exceptional communication skills, both written and verbal, for articulating design rationale and collaborating with diverse teams.

• Demonstrated ability to adapt and tailor UX/UI design styles to meet the unique needs of different industries and target audiences.

• Proficiency in user-centered design methodologies, including user research techniques and wireframing.

Preferred Skills:

• Experience designing specifically for A/B or multivariate testing environments is a significant asset.

• Copywriting or microcopy experience, particularly for crafting compelling variation copy for A/B tests, is highly desirable.

• Familiarity with structuring designs to support AI-assisted development workflows is a plus.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Suite, HTML/CSS/JS fundamentals, and experience with A/B testing environments are critical technical and practical requirements. The preference for copywriting and AI-assisted development workflows indicates the company's forward-thinking approach and desire for versatile candidates. The "fundamental understanding" of coding suggests the role is not a developer position but requires enough technical literacy for effective collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3-5 professional projects, with a strong emphasis on conversion-focused design and data-informed decision-making.

• Demonstrate strategic thinking by detailing the problem, your design process, the insights (quantitative and qualitative) that guided your decisions, and the measurable results achieved.

• Include examples of wireframes, high-fidelity designs, and interactive prototypes that illustrate your design capabilities and user-centered approach.

Process Documentation:

• Showcase your process for translating A/B test hypotheses into actionable design variations, including ideation, sketching, wireframing, and high-fidelity design stages.

• Provide examples of how you have used user research findings (e.g., user interviews, usability testing, analytics data) to iterate on designs and improve user experience.

• Illustrate your workflow for managing design-to-development handoff, including the creation of design specifications and asset organization.

• Present case studies that highlight your ability to measure the impact of your designs, ideally linking them to specific conversion metrics or business objectives.

📝 Enhancement Note: The portfolio requirement is heavily weighted towards demonstrating practical application of UX/UI principles in a conversion-oriented, data-driven context. Candidates should be prepared to articulate their design process, the insights that drove their decisions, and the quantifiable impact of their work, rather than just showcasing aesthetic quality.

💵 Compensation & Benefits

Salary Range: $70,000 - $80,000 CAD annually. This range is based on the typical hiring range provided by the company, reflecting the mid-level experience required and the competitive market for UX/UI talent in Vancouver. The final salary will be determined by the candidate's specific skills, knowledge, and experience, aligning with internal equity and the company's compensation philosophy.

Benefits:

• Hybrid Work Environment: Combines the flexibility of remote work with the collaborative benefits of in-office presence.

• Home Office Allowance: Financial support to create an effective and ergonomic remote workspace.

• Flex-Fridays: Dedicated day for focused work or early sign-off, promoting work-life balance.

• Generous Paid Time Off: Starting with 3 weeks of paid time off annually.

• Winter Holiday Office Closure: Additional time off during the holiday season.

• Work From Anywhere: Flexibility to work remotely from outside Canada for up to 20 business days (4 weeks) per year.

• Comprehensive Wellness Support: Includes Wellness Time, Health & Dental Coverage, Health Spending Account, and Wellness Spending Account to prioritize employee well-being.

• Dog-Friendly Office: A welcoming environment for employees' canine companions.

• Office Gym Membership: Access to on-site fitness facilities.

• Reward & Recognition Programs: Formal programs to acknowledge and celebrate team and individual contributions.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility offered through initiatives like Flex-Fridays. The hybrid model allows for a balance between structured office days and remote workdays.

📝 Enhancement Note: The compensation range is specific to Vancouver, Canada, and is provided in CAD. The benefits package is extensive, emphasizing work-life balance, employee well-being, and flexibility, which are increasingly important factors for attracting and retaining talent in the design and operations fields. The "Work From Anywhere" policy is a notable perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, Digital Transformation, Consulting. GAIN operates at the intersection of creativity, data, and technology, positioning itself as a leader in helping brands optimize their digital ecosystems for measurable growth.

Company Size: The provided LinkedIn data indicates a company size between 51-200 employees. This suggests a dynamic, mid-sized agency environment that offers both structure and agility, allowing for significant individual impact.

Founded: While the founding date isn't explicitly stated, GAIN's description positions it as a modern, evolving agency leveraging contemporary tools like AI and emphasizing "rebel thinking."

Team Structure:

• The role reports to a Design Manager, indicating a clear reporting line within the design function.

• The "Conversion" business unit is one of five specialist teams (Creative Studio, Conversion, Customer Science, Experience, Performance), suggesting a collaborative, specialized agency structure.

Methodology:

• GAIN emphasizes a "creative-led, insight-driven" approach, blending data, technology, and creativity.

• Their methodology revolves around "Rebel Thinking" (curiosity with courage), "Make It Happen" (momentum and progress), and "Swarming Our Expertise" (collaborative problem-solving).

• A strong focus on data analysis and insights is core to their conversion optimization services, driving design and strategy.

• Workflow planning and optimization are implicitly part of their CRO services, aiming to improve digital ecosystems.

• Automation and efficiency practices are likely integrated, especially with the mention of AI-assisted development.

Company Website: https://thisisgain.com/

📝 Enhancement Note: GAIN positions itself as an innovative agency that values a blend of creative flair and analytical rigor. The company culture appears to be forward-thinking, encouraging bold ideas and proactive execution, which is essential for a CRO-focused role. The emphasis on "Swarming Our Expertise" suggests a culture of shared knowledge and interdisciplinary collaboration.

📈 Career & Growth Analysis

Operations Career Level: This UX/UI Designer role is positioned at a mid-level (2-5 years of experience). It involves executing designs based on existing strategies and data insights, while also contributing recommendations. It's a crucial role within the "Conversion" team, directly impacting client outcomes through experimental design.

Reporting Structure: The role reports to a Design Manager, indicating a clear hierarchy within the design team. This manager likely oversees multiple designers and projects, providing guidance and mentorship.

Operations Impact: The UX/UI Designer's work has a direct and measurable impact on client revenue and growth through Conversion Rate Optimization. By designing effective A/B tests and implementing user-centered improvements, the role contributes directly to increased conversion rates, engagement, and ultimately, client business success.

Growth Opportunities:

• Specialization: Potential to deepen expertise in conversion-focused UX/UI design, becoming a go-to expert for A/B testing environments and data-informed design strategies.

• Advanced Design Strategy: Opportunity to move from executing designs to contributing more significantly to the strategic ideation phase of client projects, influencing the direction of experiments.

• Mentorship & Leadership: As experience grows, opportunities may arise to mentor junior designers, lead smaller design initiatives, or take on more complex client engagements.

• Cross-functional Skill Development: Exposure to consulting, project management, and development workflows can broaden understanding of the broader digital growth landscape.

📝 Enhancement Note: This role offers a clear path for growth within a specialized area of UX/UI design focused on measurable business impact. The emphasis on data and conversion means that career progression will likely be tied to demonstrating a strong understanding of experimentation and its outcomes, rather than purely aesthetic design skills.

🌐 Work Environment

Office Type: Hybrid work environment, with a requirement of 2 days per week in the Vancouver office. This setup aims to balance focused remote work with collaborative in-office sessions.

Office Location(s): Vancouver, British Columbia, Canada. Specific details about office amenities or accessibility are not provided but can be assumed to be standard for a professional agency environment in Vancouver.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on "Swarming Our Expertise" suggest a workspace designed for team interaction, brainstorming, and knowledge sharing during office days.

• Tools & Technology: Access to necessary design software (Figma, Adobe Creative Suite) and potentially internal tools for project management and data analysis. The company also encourages leveraging AI tools.

• Team Interaction: Opportunities for direct interaction with designers, project managers, consultants, and developers during in-office days, fostering a strong sense of team and facilitating quick feedback loops.

Work Schedule: The standard work week is approximately 40 hours. The "Flex-Fridays" initiative offers a degree of schedule flexibility, allowing for focused work or an earlier end to the week. The "Work From Anywhere" policy further enhances flexibility for remote workdays.

📝 Enhancement Note: The hybrid model is a key feature, indicating a company culture that values both flexibility and in-person collaboration. The "Flex-Fridays" and "Work From Anywhere" policies are significant perks for work-life balance and autonomy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and alignment with the role requirements, particularly the focus on data-informed and conversion-oriented design.

• Design Assessment/Portfolio Review: A deeper dive into the candidate's portfolio. Expect to discuss specific projects, your design process, how you used data and research, the challenges faced, and the outcomes achieved. Be prepared to articulate your reasoning behind design choices.

• Skills-Based Interview: Questions may focus on Figma proficiency, understanding of responsive design, HTML/CSS/JS fundamentals, and problem-solving scenarios related to UX/UI challenges in a CRO context.

• Behavioral/Cultural Fit Interview: Discussion around the company's core values (Rebel Thinking, Make It Happen, Swarming Our Expertise), your collaboration style, how you handle feedback, and your adaptability.

• Final Interview: Potentially with senior leadership or the Design Manager, to discuss overall fit, career aspirations, and final confirmation.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in conversion optimization, A/B testing, data-driven design, and user-centered problem-solving. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the client's problem, your role, the strategic approach you took (especially how data and user insights guided you), your design process, and the quantifiable results. Use visuals effectively.

• Highlight Process: Detail your wireframing, prototyping, and high-fidelity design stages. Explain how you translated insights into design solutions.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced bounce rates, improved task completion times).

• Be Prepared for Questions: Anticipate questions about your design decisions, how you handle constructive criticism, and how you adapt your style.

Challenge Preparation:

• Be ready for potential design exercises or case studies that simulate client project scenarios, focusing on problem-solving within a CRO framework. Practice translating a brief into initial concepts or a design approach.

• Prepare to articulate your design philosophy and how you integrate user needs with business objectives.

• Understand GAIN's core values and be ready to provide examples of how you embody them.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to apply UX/UI principles within a commercial, results-driven context. A strong portfolio that clearly demonstrates ROI and data-informed decision-making will be paramount. Candidates should be prepared to discuss their design process in detail and defend their choices with evidence.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all stages of design, from wireframing to interactive prototyping and high-fidelity mockups. Proficiency is a must.

• Adobe Creative Suite: Specifically Photoshop and Illustrator, for asset creation, image editing, and graphic design tasks.

• Prototyping Tools: Experience with Figma's prototyping features is key; other tools may be beneficial.

Analytics & Reporting:

• While not explicitly a designer's primary tool, familiarity with how to interpret data from web analytics platforms (e.g., Google Analytics, Adobe Analytics) and A/B testing tools (e.g., Optimizely, VWO, Google Optimize) is expected, as this data informs design decisions.

• Data Visualization Tools: Understanding how to work with or interpret dashboards created in tools like Tableau, Power BI, or Looker could be advantageous for understanding performance metrics.

CRM & Automation:

• CRM Familiarity: Basic understanding of how CRMs (e.g., Salesforce, HubSpot) are used in client businesses helps contextualize user journeys.

• Automation Tools: Awareness of marketing automation platforms might be useful for understanding integrated customer experiences.

📝 Enhancement Note: The technology stack is heavily focused on design tools, with a strong emphasis on Figma. However, a crucial aspect of this role is the ability to interface with and interpret data from analytics and A/B testing platforms. This requires a data-literate designer who can translate numbers into design actions.

👥 Team Culture & Values

Operations Values:

• Rebel Thinking: Encourages curiosity, challenging assumptions, and exploring innovative solutions, even when uncomfortable. For a designer, this means questioning existing design patterns or proposing bold new approaches based on data.

• Make It Happen: Emphasizes turning ambition into action, moving fast, learning quickly, and pushing through obstacles. This applies to efficient design execution and rapid iteration based on test results.

• Swarming Our Expertise: Focuses on collaborative problem-solving by combining diverse skills and perspectives. Designers are expected to share knowledge, provide constructive feedback, and work effectively with other specialists.

• Data-Driven: A core tenet of conversion optimization. Designs must be guided by evidence, and designers should be comfortable using data to persuade stakeholders and validate their creative choices.

• Detail-Oriented: High standards of accuracy and quality are expected in all design outputs, from pixel-perfect mockups to precise implementation of brand guidelines.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with Consultants, Project Managers, and Developers, bridging the gap between strategy, execution, and technical implementation.

• Feedback Culture: Openness to receiving and giving constructive design feedback is essential, fostering continuous improvement and shared learning.

• Evidence-Based Communication: When presenting designs or recommendations, the ability to confidently explain choices using data and user insights is paramount.

📝 Enhancement Note: The company's values are deeply embedded in their operational approach. For a UX/UI Designer, this means being not just a creative executor but also a strategic, data-informed, and collaborative problem-solver. The culture values initiative and a willingness to push boundaries while remaining grounded in measurable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data: The primary challenge is to maintain creative integrity and user-centricity while strictly adhering to data-driven recommendations and conversion goals.

• Rapid Iteration Cycles: Working within an A/B testing environment means designs must be produced quickly and efficiently, often with tight turnaround times for experiments.

• Diverse Client Needs: Adapting design style and strategy to a wide array of industries, brand guidelines, and target markets requires significant versatility and quick learning.

• Translating Insights: Effectively interpreting complex quantitative and qualitative data into actionable design changes that will yield significant impact.

Learning & Development Opportunities:

• CRO Specialization: Deepen expertise in Conversion Rate Optimization principles, A/B testing methodologies, and the psychology of user behavior in digital environments.

• Advanced Analytics Interpretation: Develop a stronger capacity for analyzing user data, identifying patterns, and translating them into design hypotheses.

• Cross-functional Skill Enhancement: Gain exposure to consulting frameworks, project management best practices, and front-end development nuances through close collaboration.

• AI Tool Integration: Learn to effectively leverage AI tools to enhance design workflows, accelerate ideation, and potentially explore new design possibilities.

📝 Enhancement Note: This role presents an opportunity to become a highly specialized UX/UI designer proficient in the high-stakes world of conversion optimization. The challenges are directly linked to the growth opportunities, pushing the designer to evolve into a strategic, data-savvy creative professional.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used A/B testing data to inform a significant UX/UI design decision. What was the hypothesis, your design solution, and the outcome?" (Focus on process, data usage, and impact.)

• "How do you approach translating complex client requirements or user pain points into simple, intuitive design solutions?" (Highlight your problem-solving methodology and user-centricity.)

Company & Culture Questions:

• "How do you embody 'Rebel Thinking' in your design process?" (Prepare examples of challenging assumptions or proposing innovative solutions.)

• "Describe a situation where you had to 'Make It Happen' under tight deadlines or with limited resources." (Showcase your ability to be proactive and results-oriented.)

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, clearly outline the problem, your role, the design process (emphasizing data/research), the solution, and quantified results.

• Visual Storytelling: Use high-quality visuals of wireframes, mockups, and prototypes. If possible, show before-and-after comparisons or interactive elements.

• Data Integration: Explicitly show how data influenced your decisions. Refer to specific metrics, user feedback, or testing results.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant projects for this role. Practice your narrative to ensure clarity and impact.

• Defend Your Work: Be ready to explain the rationale behind your design choices and how they align with business objectives and user needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of design craft, strategic thinking, data literacy, and cultural alignment. Candidates should be prepared to articulate their process, defend their decisions with evidence, and showcase their ability to contribute to a results-driven agency environment.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the Workable platform, ensuring your resume and cover letter are tailored to highlight your relevant experience in UX/UI design, A/B testing, and conversion optimization.

• Curate your portfolio to prominently feature projects that demonstrate your data-informed design process, strategic thinking, and measurable impact on conversion rates. Prioritize examples relevant to A/B testing and CRO.

• Optimize your resume to include keywords such as "UX/UI Design," "Figma," "Adobe Creative Suite," "A/B Testing," "CRO," "User-Centered Design," "Wireframing," "Prototyping," and "Responsive Design." Quantify your achievements wherever possible.

• Practice your portfolio presentation thoroughly, focusing on articulating your design process, the insights that drove your decisions, and the quantifiable results achieved for each project. Be ready to discuss your strategies for adapting designs to different industries.

• Research "This is Gain Ltd" and its "Conversion" business unit. Understand their core values (Rebel Thinking, Make It Happen, Swarming Our Expertise) and how they apply to a UX/UI design role focused on growth and optimization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.