UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: KREWE

Location: New York, NY

Job Type: Full-Time, Salaried

Category: Digital Design & User Experience

Date Posted: 2026-07-31

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Owns the end-to-end design execution for KREWE.com, encompassing both User Experience (UX) and User Interface (UI) design principles.

• Focuses on understanding user needs, mapping user journeys, and translating them into on-brand, functional, and aesthetically pleasing design solutions.

• Collaborates directly with the Sr. Manager of E-commerce, Art Director, and development teams to ensure a cohesive, user-centered, and brand-aligned digital presence.

• Drives the creation and refinement of wireframes, user flows, and interactive prototypes to effectively communicate design concepts and user interactions.

• Leverages consumer data, A/B testing insights, and usability feedback to inform iterative design improvements and optimize the e-commerce platform.

📝 Enhancement Note: This role is critical for a direct-to-consumer (DTC) e-commerce brand, requiring a deep understanding of conversion optimization, user journey mapping for online retail, and a strong emphasis on brand consistency across digital touchpoints. The direct reporting line to the Sr. Manager of E-commerce signifies a high level of autonomy and impact on the core revenue-generating platform.

📈 Primary Responsibilities

• Develop and create comprehensive wireframes, user flows, and interactive prototypes to visualize and communicate design concepts and user interactions effectively.

• Design adaptable and responsive user experiences that ensure optimal functionality and engagement across various devices, including desktop, tablet, and mobile platforms.

• Proactively identify User Experience (UX) issues and propose scalable, thoughtful solutions to enhance the digital platform's usability and performance.

• Plan and execute usability testing sessions, gathering and analyzing user feedback to validate design solutions and implement necessary adjustments.

• Regularly review and interpret site analytics, consumer data, A/B testing results, heat maps, and critical path data to inform and guide design decisions.

• Collaborate closely with cross-functional teams, including design, development, branding, and marketing, to define project objectives, understand technical constraints, and ensure design feasibility and brand alignment.

• Contribute to the development and maintenance of design systems and processes to ensure consistency, scalability, and evolution of the KREWE digital brand.

• Ensure designs adhere to accessibility standards, providing an inclusive experience for all users.

📝 Enhancement Note: The emphasis on data interpretation (A/B testing, heat maps, critical path) is crucial for an e-commerce UX/UI role. It highlights the need for a candidate who can translate quantitative and qualitative data into actionable design improvements that drive measurable business outcomes like conversion rates and customer satisfaction.

🎓 Skills & Qualifications

Education: While specific degrees are not listed, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Graphic Design, or a related field is typically expected for roles of this seniority and scope. Equivalent practical experience will also be considered.

Experience: A minimum of 5 years of hands-on experience in UI/UX design, with a proven track record of successfully delivering user-centered projects, is required. Experience in the e-commerce or direct-to-consumer (DTC) sector is highly advantageous.

Required Skills:

• Proven expertise in UI/UX design methodologies and best practices for web and mobile applications.

• Strong proficiency in creating wireframes, user flows, and interactive prototypes.

• Expert-level command of design and prototyping tools, with a specific emphasis on Figma.

• Deep understanding of user-centered design principles, usability testing methodologies, and web accessibility standards (e.g., WCAG).

• Ability to interpret and leverage quantitative and qualitative data, including A/B testing results, conversion metrics, heat maps, and critical path analysis, to inform design decisions.

• Excellent visual design skills with a keen eye for detail, typography, color theory, and layout.

• Experience designing for a responsive, cross-device environment (desktop, tablet, mobile).

• Strong collaboration and communication skills for effective cross-functional teamwork. Preferred Skills:

• Familiarity with front-end development technologies, specifically HTML and CSS, to understand technical constraints and possibilities.

• Experience with animation or motion design to enhance user engagement and brand storytelling.

• Knowledge of e-commerce platforms and their specific UX/UI challenges.

• Experience working with established design systems or contributing to their development.

📝 Enhancement Note: The "5+ years" requirement, coupled with the depth of responsibilities, indicates a mid-to-senior level designer. The emphasis on Figma, data interpretation, and cross-functional collaboration suggests the need for a designer who is not only creative but also analytical and a strong team player. HTML/CSS knowledge is a significant plus for bridging the gap between design and development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of user-centered design projects, with a clear emphasis on e-commerce or DTC platforms.

• Demonstrated examples of wireframes, user flows, and interactive prototypes that illustrate your design process and problem-solving capabilities.

• Case studies that highlight your approach to understanding user needs, identifying UX issues, and developing scalable solutions.

• Evidence of your ability to conduct and leverage usability testing and other user research methods.

• Examples of how you've used data (A/B testing, analytics, heat maps) to inform and iterate on design decisions, showing measurable impact.

• Visual design examples that demonstrate strong aesthetic sensibility, attention to detail, and brand alignment. Process Documentation:

• Showcase your process for translating business requirements and user needs into functional design artifacts.

• Detail your methodology for planning, executing, and analyzing usability tests and other forms of user feedback.

• Provide examples of how you contribute to or manage design systems, ensuring consistency and efficiency in design execution.

• Illustrate your approach to cross-functional collaboration, demonstrating how you work with developers, marketers, and brand teams.

📝 Enhancement Note: For a UX/UI role in e-commerce, the portfolio should strongly emphasize the "UX" aspect, demonstrating a deep understanding of user journeys, conversion funnels, and data-informed design. The ability to present how designs directly impacted business metrics (e.g., increased conversion rates, reduced bounce rates, improved task completion) will be critical.

💵 Compensation & Benefits

Salary Range: Up to $120,000 annually, based on experience and qualifications. This figure represents the base salary for this position in New York. The total compensation package may also include annual bonuses, comprehensive benefits, and other perks.

Benefits:

• Competitive wage

• Group health plans: health, vision, and dental insurance

• Welfare benefits: life, accidental death & dismemberment (AD&D), and supplemental voluntary coverage

• Flexible Spending Account (FSA) Plan & Health Savings Account (HSA) Program

• 401(k) Investment Options

• Adoption Assistance

• Employee Assistance Program (EAP)

• Commuter Benefits

• Paid Parental Leave

• Quarterly Cultural Spend allowance

• Ongoing Training and Development opportunities

• Educational Allowance

• 10 paid holidays and Paid Time Off (PTO) accrual

• KREWE employee frame discount

Working Hours: 40 hours per week.

📝 Enhancement Note: The stated salary of up to $120,000 for New York aligns with industry benchmarks for a UX/UI Designer with 5-10 years of experience in a major metropolitan area. The comprehensive benefits package is standard for a full-time position at a growing company, with unique perks like the "Quarterly Cultural Spend" and employee frame discount reflecting KREWE's brand identity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Eyewear/Fashion) and E-commerce. KREWE operates within the premium fashion accessories market, with a strong emphasis on direct-to-consumer online sales.

Company Size: The provided data doesn't specify exact company size, but the existence of an e-commerce platform, multiple benefits, and a structured job posting suggests a company beyond the startup phase, likely in the small to medium-sized business (SMB) range or a growing enterprise.

Founded: KREWE was founded in 2013. This indicates a relatively established brand with a decade of experience in the market, likely having refined its brand identity and e-commerce operations.

Team Structure:

• The UX/UI Designer reports directly to the Sr. Manager of E-commerce, indicating a key role within the digital commerce function.

• Close collaboration is expected with the Art Director, suggesting a strong emphasis on visual branding and aesthetic consistency.

• The role necessitates significant interaction with developers to ensure design feasibility and implementation.

• Cross-functional collaboration extends to marketing and brand teams, highlighting a holistic approach to the customer experience. Methodology:

• Data-driven design decisions are paramount, with a focus on analyzing consumer data, A/B testing, heat maps, and critical path metrics.

• User-centered design is the core methodology, ensuring that all design efforts prioritize understanding and meeting user needs.

• Agile or iterative design processes are likely employed, given the need for collaboration with developers and continuous improvement based on feedback and data.

• Design systems and standardized processes are used to maintain brand consistency and design efficiency.

Company Website: https://www.krewe.com/

📝 Enhancement Note: KREWE's focus on design and brand identity, evident from its founding and product category, means this UX/UI role is central to its success. The company culture likely values creativity, attention to detail, and a blend of artistic vision with analytical rigor.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level individual contributor within the digital design function. It requires significant autonomy and ownership of KREWE.com's design execution. The title "UX/UI Designer" implies a dual focus on strategic user experience planning and detailed interface design.

Reporting Structure: The UX/UI Designer reports directly to the Sr. Manager of E-commerce. This structure suggests a clear line of responsibility and direct impact on the e-commerce strategy and performance. The designer will also work closely with the Art Director, indicating a collaborative relationship focused on brand aesthetic.

Operations Impact: The UX/UI Designer's work directly influences KREWE's primary revenue channel – its e-commerce website. By optimizing user journeys, improving interface usability, and ensuring a compelling brand experience, this role directly contributes to increased conversion rates, average order value, customer satisfaction, and overall online sales performance. The role is integral to the "Go-To-Market" (GTM) strategy for digital sales.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas of UX/UI, such as conversion rate optimization (CRO), user research, or design system management.

• Leadership: With demonstrated success and impact, there could be opportunities to move into a Lead UX/UI Designer role, mentoring junior designers or taking on larger project scopes.

• Cross-Functional Expansion: Opportunities to influence broader digital strategy, work on new product launches from a UX perspective, or contribute to marketing campaign design elements.

• Skill Development: Access to ongoing training, educational allowances, and industry conferences can support continuous learning in emerging UX/UI trends and technologies.

📝 Enhancement Note: For an operations-focused professional, understanding how this design role impacts GTM and revenue is key. The growth path highlights the potential for career advancement within design functions or even transitioning into product management or e-commerce strategy roles, leveraging deep user understanding.

🌐 Work Environment

Office Type: The position is based at KREWE's New York Headquarters, implying a professional office environment designed to foster collaboration and creativity.

Office Location(s): New York, NY. This location offers access to a vibrant design and fashion industry ecosystem.

Workspace Context:

• The role requires a 5-day-a-week on-site presence, emphasizing in-person collaboration, team synergy, and direct interaction with colleagues and leadership.

• The environment likely supports a blend of focused individual work (design, prototyping) and collaborative sessions (brainstorming, critiques, planning).

• Access to necessary design software, hardware, and potentially a dedicated workspace conducive to creative output is expected.

• The proximity to the Art Director and Sr. Manager of E-commerce facilitates quick feedback loops and alignment.

Work Schedule: Standard full-time work schedule, likely aligning with typical business hours in New York (e.g., 9 AM - 5 PM ET), with flexibility potentially available depending on project demands and company policy. The 40-hour work week is standard.

📝 Enhancement Note: The requirement for a 5-day on-site presence is a significant factor for candidates. It suggests a company culture that values in-person collaboration and team cohesion, which can be beneficial for design roles requiring frequent interaction and feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation: A dedicated session where you present your portfolio, walking through key projects, your design process, and the impact of your work. Be prepared to discuss your contributions, challenges, and solutions.

• Technical/Skills Assessment: Potential for a design exercise or case study, either as a take-home assignment or an in-interview task, to evaluate your problem-solving abilities and design execution.

• Cross-Functional Interviews: Meetings with the Sr. Manager of E-commerce, Art Director, and potentially developers or marketing team members to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Likely with senior leadership to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize those that showcase e-commerce, DTC, or complex user journey design.

• Tell a Story: For each project, clearly articulate the problem, your role and process, the solutions you designed, and the measurable outcomes (e.g., increased conversion, improved user satisfaction). Use data to support your claims.

• Showcase Process: Include wireframes, user flows, personas, and prototypes to demonstrate your thinking. Explain why you made certain design decisions.

• Highlight Collaboration: If possible, mention how you worked with stakeholders, developers, or other team members.

• Design System Contribution: If you have experience with design systems, showcase examples of how you've contributed to or utilized them.

• Accessibility & Responsiveness: Ensure examples demonstrate consideration for accessibility standards and responsive design principles.

Challenge Preparation:

• Understand KREWE: Research KREWE's brand, target audience, current website, and competitors. Identify potential UX/UI improvements.

• Practice Design Thinking: Be ready to articulate your approach to solving a given design problem, from discovery and ideation to prototyping and testing.

• Data Interpretation: Prepare to discuss how you would use data (A/B testing, analytics) to diagnose issues and validate solutions on an e-commerce platform.

• Figma Proficiency: Be ready to discuss your workflow in Figma and potentially demonstrate specific features or techniques.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should prepare to deeply articulate their design process, decision-making rationale, and the business impact of their work, especially concerning conversion optimization and user experience on an e-commerce site.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, UI design, prototyping, and collaboration. Expect to use it extensively.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with other advanced prototyping tools might be beneficial.

• User Research Platforms: Tools for conducting usability testing, surveys, and interviews (e.g., UserTesting.com, Typeform, SurveyMonkey).

Analytics & Reporting:

• Web Analytics Tools: Proficiency in interpreting data from platforms like Google Analytics or Adobe Analytics is crucial.

• A/B Testing Tools: Experience with tools like Optimizely, VWO, or Google Optimize for running and analyzing experiments.

• Heat Mapping & Session Recording Tools: Familiarity with tools such as Hotjar, FullStory, or Crazy Egg to understand user behavior on the site.

• Data Visualization Tools: Basic understanding of how data is presented in dashboards (e.g., Tableau, Looker) may be helpful for understanding reports.

CRM & Automation:

• While not a direct requirement, understanding how UX/UI designs integrate with CRM systems (like Salesforce, HubSpot) and marketing automation platforms can be an advantage for understanding the broader customer journey. Other Potential Tools:

• Adobe Creative Suite: Photoshop, Illustrator for asset creation or manipulation.

• HTML/CSS: Understanding of front-end code for design feasibility.

• Project Management Tools: Familiarity with tools like Jira, Asana, or Trello for task management and team collaboration.

📝 Enhancement Note: The explicit mention of Figma and the strong emphasis on data interpretation tools (analytics, A/B testing, heat maps) highlight the technical requirements for this role. A candidate's ability to not only design but also to leverage data and understand the technical implementation of their designs will be highly valued.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of the customer in every design decision.

• Brand Integrity: Upholding and enhancing the KREWE brand aesthetic and values through thoughtful design.

• Data-Driven Decision Making: Utilizing analytics and testing to inform and validate design choices, ensuring an evidence-based approach.

• Collaboration & Communication: Fostering open dialogue and constructive feedback loops with cross-functional teams.

• Innovation & Iteration: Continuously seeking ways to improve the user experience and embracing iterative design processes.

• Attention to Detail: A meticulous approach to design execution, ensuring a polished and high-quality final product.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with E-commerce, Art, Development, and Marketing teams to ensure holistic customer experiences.

• Feedback-Oriented: Open to constructive criticism and proactive in seeking input to refine designs.

• Process-Driven: Adhering to established design systems and workflows while also contributing to their improvement.

• Solution-Focused: Working collaboratively to overcome technical or user challenges and find effective design solutions.

📝 Enhancement Note: The culture likely blends a strong appreciation for design and aesthetics (fitting for a fashion/eyewear brand) with a pragmatic, data-informed approach to e-commerce. Collaboration is key, especially between design, e-commerce management, and development.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Conversion: Striking the right balance between maintaining KREWE's distinct brand aesthetic and optimizing the user journey for maximum conversion rates on the e-commerce platform.

• Cross-Functional Alignment: Ensuring consistent understanding and buy-in on design decisions across diverse teams with potentially different priorities (e.g., marketing vs. development).

• Rapid Iteration: Keeping pace with evolving e-commerce trends, user expectations, and business goals, requiring continuous adaptation and design updates.

• Data Interpretation Complexity: Effectively translating complex user data and A/B test results into actionable design insights and improvements.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Deepening expertise in areas like conversion rate optimization (CRO), advanced user research methodologies, or accessibility compliance.

• E-commerce Best Practices: Staying abreast of the latest trends and strategies in online retail UX/UI.

• Design Systems Management: Gaining experience in building, maintaining, and scaling design systems.

• Cross-Disciplinary Learning: Gaining exposure to e-commerce strategy, digital marketing, and front-end development principles.

• Industry Events & Training: Utilizing the provided educational allowance and training opportunities to attend conferences, workshops, and pursue certifications.

📝 Enhancement Note: The challenges highlight the dynamic nature of e-commerce UX/UI design. The growth opportunities are substantial, offering pathways for specialization, leadership, and broader strategic influence within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand aesthetic with conversion optimization goals. How did you approach it, and what was the outcome?" (Focus on your process, compromise, and data-backed results.)

• "Walk us through a complex user journey you've designed for an e-commerce site. What were the key decision points, and how did you validate your design choices?" (Emphasize your user-centric approach and use of research/data.)

• "How do you use A/B testing or other data analytics to inform your UI/UX design decisions? Provide a specific example." (Be ready to discuss metrics, interpretation, and design iterations.)

• "Imagine we want to improve product discovery on KREWE.com. What would be your initial steps and considerations?" (Demonstrate your problem-solving framework and understanding of e-commerce UX.) Company & Culture Questions:

• "What do you admire about KREWE's current website and brand? What opportunities do you see for improvement from a UX/UI perspective?" (Show you've done your research and can offer thoughtful insights.)

• "How do you typically collaborate with developers and product managers? Describe a situation where you had to navigate conflicting priorities." (Highlight your communication, negotiation, and teamwork skills.)

• "How do you stay updated on the latest UX/UI trends and best practices, especially in the e-commerce space?" (Demonstrate your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure: For each project, follow a clear narrative: Problem/Goal -> Your Role -> Process/Solution -> Results/Impact.

• Data is Key: Quantify your achievements whenever possible (e.g., "increased conversion by X%", "reduced task completion time by Y seconds").

• Show Your Thinking: Don't just show the final screens. Include sketches, wireframes, user flows, and prototypes to illustrate your thought process and iterative design approach.

• Be Concise: Aim for 3-5 minutes per project to keep the audience engaged and cover your key points effectively.

• Anticipate Questions: Be prepared to answer detailed questions about your design decisions, technical constraints, and the rationale behind your choices.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative design skills, analytical thinking (data interpretation), and strong collaborative abilities. The portfolio presentation is a critical component, so practicing the narrative and anticipating questions is essential.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on rippling.com.

• Portfolio Customization: Ensure your portfolio prominently features e-commerce-related projects and clearly articulates your process, your role, and the measurable impact of your designs. Tailor your case studies to highlight data-driven decision-making and user-centric problem-solving.

• Resume Optimization: Update your resume to emphasize keywords relevant to UX/UI design, e-commerce, Figma, user research, conversion rate optimization, and cross-functional collaboration. Quantify your achievements with specific metrics whenever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, articulating your design rationale, and demonstrating how your work drives business outcomes. Prepare to discuss your approach to data analysis and collaboration.

• Company Research: Thoroughly research KREWE's brand, mission, target audience, and current website. Identify potential areas for UX/UI improvement and be ready to discuss them thoughtfully.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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