UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Alpaca Health

Location: New York City, New York, United States

Job Type: FULL_TIME

Category: Design (UX/UI) / Product Design / Marketing Design

Date Posted: 2026-08-19

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Owns the end-to-end design of customer-facing digital experiences, from marketing websites and acquisition funnels to product interfaces for families and providers.

• Drives conversion optimization and friction reduction across the entire parent acquisition journey through data-driven experimentation and design iteration.

• Develops and maintains a cohesive design system that spans marketing and product, ensuring a unified brand experience across all digital touchpoints.

• Collaborates closely with product and engineering teams to translate complex healthcare workflows into intuitive and simple user interfaces, ensuring high-quality implementation.

📝 Enhancement Note: This role is a hybrid UX/UI Designer position with a strong emphasis on conversion-driven web design and a unified brand experience. The focus on "owning the design of everything a family touches on a screen" indicates a broad scope encompassing both marketing and product design, requiring a candidate who can bridge these two domains seamlessly. The mention of "AI tools to prototype and move faster" suggests a forward-thinking approach to design workflows.

📈 Primary Responsibilities

• Design and ship the company's marketing website, campaign microsites, and landing pages, optimizing for clarity, engagement, and conversion.

• Develop human-centered email and lifecycle marketing touchpoints that enhance user engagement and retention.

• Architect and refine the complete parent acquisition funnel, from initial user interaction to appointment booking, focusing on reducing friction and time-to-care.

• Conduct design experiments, analyze user data, and iterate on designs to continuously improve conversion rates and user experience.

• Design intuitive and accessible user interfaces for both family-facing and provider-facing product experiences, simplifying complex healthcare processes.

• Partner with the Founding Product Designer and product team to define and execute product design strategies.

• Create and maintain a comprehensive design system that ensures brand consistency and efficient design workflows across all digital platforms.

• Rapidly prototype designs, conduct user testing with parents and BCBAs, and iterate based on feedback and performance data.

• Collaborate directly with engineers to ensure the successful implementation of designs with a high standard of quality.

• Leverage AI tools to accelerate prototyping and design processes.

📝 Enhancement Note: The responsibilities highlight a dual focus on growth/marketing design and product UX/UI. The emphasis on "shipping" designs and working directly with engineers points towards a hands-on role with a strong bias for execution, common in early-stage startups. The expectation to "build one cohesive system" implies a need for strong design system thinking.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience in UX/UI design, with a proven track record of designing and shipping digital products and marketing experiences.

Required Skills:

• Expertise in UX/UI design principles and best practices.

• Proficiency in design and prototyping tools, particularly Figma.

• Experience in building and maintaining design systems.

• Strong understanding of conversion-driven web design, landing page optimization, and user acquisition funnels.

• Ability to translate complex healthcare workflows into simple, intuitive interfaces.

• Experience with user research methodologies and data analysis to inform design decisions.

• Excellent collaboration and communication skills, with the ability to partner effectively with product managers, engineers, and other stakeholders.

• A strong portfolio showcasing a hybrid skill set in both web/marketing design and product design.

• Familiarity with AI tools for design acceleration. Preferred Skills:

• Front-end development familiarity (HTML, CSS) or experience with visual development tools like Framer or Webflow.

• Experience in conversion or growth design, lifecycle marketing, or email design.

• Background in consumer products, healthcare technology, or marketplace platforms.

• Skills in motion and interaction design.

📝 Enhancement Note: The "AI-native" requirement and "bonus points" for front-end familiarity or specific tools like Framer/Webflow indicate a desire for a designer who can not only design but also contribute to the implementation and rapid iteration of web-based assets. The emphasis on "real taste" and "genuine taste" suggests a need for strong aesthetic judgment beyond functional design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end design ownership for both web/marketing initiatives and product features.

• Case studies showcasing your ability to solve complex problems with creative and effective design solutions.

• Examples of how you have optimized conversion funnels and driven measurable improvements in key metrics.

• Demonstrations of your experience in building and utilizing design systems to ensure consistency and efficiency.

• Prototypes that highlight your ability to rapidly iterate and test design concepts. Process Documentation:

• Showcase your process for user research, from planning and execution to synthesizing insights and applying them to design.

• Illustrate your approach to rapid prototyping, user testing, and iterative design, with examples of feedback incorporation.

• Document your methodology for collaborating with engineering teams to ensure design fidelity and successful product launches.

• Provide examples of how you have analyzed data and user behavior to inform design iterations and strategy.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating a hybrid skill set and a results-oriented approach. Candidates will need to highlight projects that show their impact on conversion rates, user acquisition, and the creation of cohesive digital experiences, underscoring the need for clear metrics and process explanations.

💵 Compensation & Benefits

Salary Range: $90,000 - $140,000 USD per year.

Benefits:

• Competitive salary.

• Meaningful equity in an early-stage, high-growth company.

• Comprehensive health benefits.

• Flexible Paid Time Off (PTO) policy.

• Dinner provided when working late.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility expected for project deadlines and team collaboration, particularly in a fast-paced startup environment.

📝 Enhancement Note: The provided salary range is typical for a mid-level UX/UI Designer in a high-cost-of-living area like New York City, especially for a role with significant ownership and impact potential in a well-funded startup. The benefits package is standard for early-stage tech companies, with a strong emphasis on equity reflecting the startup environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (specifically focused on enabling entrepreneurs in autism care).

Company Size: Alpaca Health is a rapidly growing startup, indicated by their significant funding ($14M+), month-over-month growth (30%), and a team that can execute large events (festival for 600 people). This suggests a dynamic, agile, and potentially fast-paced work environment.

Founded: While not explicitly stated, the company's funding history and rapid growth imply it is a relatively young but established startup, likely in its growth or scaling phase.

Team Structure:

• The design function is integrated with product and engineering, with a graphic designer and a Founding Product Designer already in place.

• This role will work "right next to our graphic designer" and "hand in hand with our product and engineering teams."

• There's a clear emphasis on cross-functional collaboration, breaking down silos between marketing/web and product design. Methodology:

• Data-driven decision-making: "Run experiments, read the data, and keep reducing friction."

• User-centric design: "Talk to users and let real insight and data guide your decisions."

• Agile and iterative development: "Prototype fast, test with real parents and BCBAs, and iterate."

• Emphasis on speed and execution: "move fast," "ship them on a real deadline," "get your designs into production."

Company Website: https://www.alpacahealth.io/

📝 Enhancement Note: The company culture is characterized by a blend of rapid execution, bold ideas, and a strong mission to empower clinicians and families. The "chaos" mentioned in the description, coupled with the festival example, suggests an energetic, somewhat unconventional, and highly collaborative environment where initiative is valued.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level (2-5 years) UX/UI Designer role with significant ownership. It's positioned as a crucial individual contributor role that directly impacts user acquisition, conversion, and the overall user experience of the platform. The role offers the opportunity to define and build foundational design systems and processes.

Reporting Structure: The UX/UI Designer will work "hand in hand with our product and engineering teams" and "right next to our graphic designer." While not explicitly stated, this role likely reports to a Head of Product, a Founding Product Designer, or a similar leadership position responsible for product strategy and execution. The close collaboration implies a flat hierarchy within the product and design teams.

Operations Impact: The UX/UI Designer's work will have a direct and measurable impact on Alpaca Health's growth trajectory by optimizing the parent acquisition funnel, improving conversion rates, and enhancing user satisfaction for both families and providers. This role is critical in shaping the company's brand perception and user engagement, directly contributing to revenue generation and market penetration.

Growth Opportunities:

• Design System Leadership: Opportunity to build and own a design system from its early stages, setting standards and best practices for the company.

• Product Strategy Influence: As the company grows, the designer can gain more influence over product strategy and roadmap through their deep understanding of user needs and the overall digital experience.

• Specialization: Potential to specialize in growth design, product UX, or lead design initiatives as the team expands.

• Early-Stage Impact: Direct involvement in shaping a rapidly growing company's user experience and brand, offering significant learning and resume-building opportunities.

📝 Enhancement Note: The role offers substantial growth potential for a designer looking to make a significant impact in an early-stage startup. The opportunity to build foundational design elements and influence product direction is a key draw for ambitious designers.

🌐 Work Environment

Office Type: The job is listed as "On-site" in New York City, indicating a preference for in-person collaboration and a physical office space.

Office Location(s): New York City, New York, United States. This is a major metropolitan hub, offering access to talent, resources, and a vibrant professional community.

Workspace Context:

• Collaborative Environment: The emphasis on working "hand in hand" with product and engineering, and "right next to" the graphic designer, suggests a highly collaborative and integrated workspace.

• Tools & Technology: The role requires proficiency in Figma and mentions the use of AI tools, indicating a modern technology stack. The "bonus points" for front-end familiarity suggest that the team values designers who can bridge the gap between design and development.

• Team Interaction: Opportunities for frequent interaction with cross-functional teams are inherent in the role's responsibilities and collaborative expectations.

Work Schedule: While a standard 40-hour work week is implied, the startup environment and the mention of "dinner when working late" suggest that flexibility and dedication might be required during peak periods or project deadlines. The focus is on shipping results rather than strict adherence to hours.

📝 Enhancement Note: The on-site requirement in New York City suggests a company that values in-person collaboration and team cohesion, which can be beneficial for rapid iteration and problem-solving in a startup setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and Alpaca Health's mission.

• Portfolio Presentation & Discussion: A session where you present your portfolio, walk through key case studies, and discuss your design process, problem-solving approach, and impact. Expect questions focused on your hybrid skills (web/marketing vs. product) and your ability to drive conversion.

• Design Challenge (Potential): You might be given a small design exercise or asked to critique an existing experience, demonstrating your problem-solving skills and design thinking. This could involve a take-home assignment or an in-person whiteboard session.

• Team Interviews: Meetings with members of the product, engineering, and design teams to assess cultural fit, collaboration style, and technical acumen. You'll likely discuss how you work with engineers and product managers.

• Final Interview: A conversation with a company leader (e.g., Head of Product, CEO) to discuss your overall fit, career aspirations, and alignment with the company's vision.

Portfolio Review Tips:

• Showcase Hybrid Skills: Clearly present projects demonstrating both your conversion-focused web/marketing design expertise and your product UX/UI design capabilities. Use distinct sections or case studies for each.

• Quantify Impact: For each project, highlight the problem, your solution, your process, and crucially, the measurable results (e.g., conversion rate improvements, user engagement metrics, reduction in friction).

• Design System Examples: Include examples of your work on design systems, showing component libraries, style guides, and how you've ensured consistency.

• Process & Collaboration: Be ready to articulate your design process, how you gather user insights, your approach to prototyping and testing, and how you collaborate with engineers and stakeholders.

• AI Tool Integration: If you've used AI tools in your process, be prepared to explain how they accelerated your work or improved outcomes.

• Narrative Flow: Structure your case studies to tell a compelling story about the problem, your journey to the solution, and the impact of your work.

Challenge Preparation:

• Understand the Mission: Familiarize yourself with Alpaca Health's mission in autism care and their business model.

• Analyze the Acquisition Funnel: Think about common challenges and opportunities in healthcare patient acquisition funnels.

• Design System Thinking: Be ready to discuss principles of good design systems and how to scale them.

• Problem-Solving: Prepare to tackle hypothetical design problems related to user onboarding, platform usability, or conversion optimization in the healthcare space.

📝 Enhancement Note: The application process will heavily scrutinize your portfolio for evidence of both growth/marketing design skills and core product UX/UI capabilities. Demonstrating a data-driven approach and a strong understanding of how design impacts business metrics like conversion is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool for all UI/UX design work, including interface design, wireframing, prototyping, and design system development.

• Prototyping Tools: While Figma is primary, familiarity with other rapid prototyping tools like Framer might be beneficial.

• AI Design Tools: Explicitly mentioned as a tool to "prototype and move faster," indicating integration into the design workflow for ideation, asset generation, or workflow acceleration.

Analytics & Reporting:

• Data Analysis Tools: Proficiency in analyzing user behavior data (e.g., from Google Analytics, Amplitude, Mixpanel) to inform design decisions and measure the impact of design changes.

• A/B Testing Platforms: Experience with tools or methodologies for running A/B tests on websites and landing pages to optimize conversion rates.

CRM & Automation:

• Marketing Automation Tools: Familiarity with email marketing platforms and lifecycle automation tools for designing human-centered touchpoints.

• Web Analytics Platforms: Experience using tools like Google Analytics to track website performance and user journeys.

📝 Enhancement Note: The emphasis on Figma and AI tools highlights the company's commitment to modern, efficient design workflows. The need to analyze data and run experiments points to a data-informed design culture.

👥 Team Culture & Values

Operations Values:

• Data-Driven & Experimental: Decisions are guided by data and a willingness to run experiments to find the best solutions. This means a comfort with testing hypotheses and iterating based on results.

• User-Centricity: A deep care for families navigating autism care, translating into careful and empathetic design for users.

• Speed & Execution: A fast-paced environment that values shipping quickly and pragmatically, with bold ideas being welcomed as long as they can be prototyped and delivered.

• Collaboration & Ownership: A culture where individuals take ownership of their domains and work closely with cross-functional teams to achieve shared goals.

• Innovation & Boldness: Encouragement of bold ideas and a willingness to embrace a bit of "chaos" to achieve ambitious goals.

Collaboration Style:

• Integrated Teams: Designers work "hand in hand" with product and engineering, suggesting close, continuous collaboration rather than siloed handoffs.

• Shared Design System: A collaborative effort to build and maintain a unified design system across marketing and product, fostering consistency and shared understanding.

• Direct Feedback Loops: Rapid prototyping and user testing imply a culture that values direct feedback from users and stakeholders, leading to quick iterations.

• Cross-functional Communication: The role requires strong communication skills to articulate design decisions and collaborate effectively with diverse team members.

📝 Enhancement Note: The culture at Alpaca Health is a blend of high-energy startup dynamism with a strong, mission-driven purpose. Expect a collaborative environment where initiative, rapid execution, and user empathy are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Web and Product Design: Effectively unifying the user experience across marketing touchpoints and the core product platform requires strategic thinking and strong design system implementation.

• Simplifying Complex Healthcare Workflows: Translating intricate healthcare processes into intuitive and accessible interfaces for diverse user groups (parents and providers) is a significant design challenge.

• Driving Conversion in a Sensitive Domain: Optimizing the parent acquisition funnel in healthcare, particularly for autism care, requires a delicate balance of urgency, clarity, and empathy.

• Rapid Iteration in a Fast-Paced Environment: Keeping pace with the company's rapid growth and iterating quickly on designs while maintaining high quality can be demanding.

Learning & Development Opportunities:

• Design System Leadership: Opportunity to build and evolve a foundational design system, becoming a subject matter expert.

• Growth Design Expertise: Deepen skills in conversion optimization, A/B testing, and user acquisition strategies.

• Healthcare Tech Domain Knowledge: Gain specialized knowledge in the unique challenges and opportunities within the healthcare technology sector.

• Early-Stage Startup Experience: Develop a broad skill set by contributing to various aspects of product development and company building.

• Exposure to AI Tools: Become proficient in leveraging cutting-edge AI tools for design acceleration and innovation.

📝 Enhancement Note: This role offers a steep learning curve and the opportunity to tackle complex, impactful design problems within a rapidly growing, mission-driven company. The challenges are significant but come with substantial growth potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for both marketing and product contexts. How did you ensure consistency and a unified user experience?" (Focus on design system thinking and user journey mapping.)

• "Walk us through a complex healthcare workflow you've simplified through design. What were the challenges, and how did you measure success?" (Highlight your problem-solving, user research, and impact quantification.)

• "How do you approach optimizing a conversion funnel? Describe your process from identifying drop-off points to implementing and testing design solutions." (Emphasize data analysis, experimentation, and iteration.) Company & Culture Questions:

• "What excites you about Alpaca Health's mission to empower clinicians and families in autism care?" (Show genuine interest and alignment with the company's purpose.)

• "How do you see the role of AI in the future of UX/UI design, and how would you leverage it here?" (Demonstrate forward-thinking and practical application of AI tools.)

• "Describe your ideal collaboration with product managers and engineers. How do you ensure your designs are implemented effectively?" (Highlight your communication, partnership, and execution-oriented approach.) Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative: problem, your role, your process, your solution, and the measurable impact.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and easy to follow, mirroring your design sensibilities.

• Focus on Impact: For each project, clearly articulate the business or user outcomes achieved. Use metrics wherever possible.

• Demonstrate Hybrid Skills: Ensure your portfolio showcases both your web/marketing design expertise (conversion, landing pages) and your product design skills (flows, systems, usability).

• Process Transparency: Be ready to explain your thought process, the tools you used, and why you made certain design decisions.

📝 Enhancement Note: Prepare to discuss your ability to balance conversion-driven marketing design with user-centric product design, and how you leverage data and collaboration to achieve results in a fast-paced startup environment.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects that best showcase your hybrid UX/UI skills, conversion optimization experience, and ability to build design systems. Prioritize case studies with measurable results.

• Resume Optimization: Ensure your resume clearly articulates your experience with Figma, design systems, conversion design, and product design. Use keywords from the job description and quantify your achievements.

• Interview Preparation: Practice presenting your portfolio with a strong narrative, focusing on your process, problem-solving skills, and the impact of your work. Prepare to discuss how you use data and collaborate with engineering.

• Company Research: Thoroughly research Alpaca Health's mission, product, and recent news. Understand their target audience and the healthcare landscape they operate in to demonstrate genuine interest and strategic thinking during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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