UX Researcher

📍 Job Overview

Job Title: UX Researcher

Company: Max Bet

Location: Beograd, Serbia

Job Type: Full time

Category: Product & Design Operations / User Experience Research

Date Posted: 2026-08-26

Experience Level: Mid-Level (3-5+ years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead User Experience (UX) research initiatives across diverse markets and product areas to drive informed product and design decisions.

• Develop and implement scalable surveying capabilities to gather actionable player insights, enhancing product development cycles.

• Conduct comprehensive qualitative and quantitative research to understand player needs, behaviors, and motivations within the gaming and digital product space.

• Collaborate cross-functionally with Product Managers and Designers, contributing research expertise from early discovery through to post-launch evaluation.

📝 Enhancement Note: While the core function is UX Research, the emphasis on player insights, scalable surveying, and cross-functional collaboration with Product Management positions this role within the broader GTM and Product Operations ecosystem. The focus on understanding user behavior in a digital product context is key.

📈 Primary Responsibilities

• Strategic Research Planning: Design and execute comprehensive UX research plans across multiple markets and player segments, ensuring alignment with product strategy and business objectives.

• Player Behavior Analysis: Conduct in-depth qualitative and quantitative research, including interviews, usability testing, concept testing, and surveys, to uncover deep insights into player needs, motivations, and behaviors.

• Survey Process Development: Establish, refine, and manage scalable survey processes and tooling to efficiently gather player feedback and data across diverse user groups.

• Market & Competitive Intelligence: Perform thorough market and competitor research to inform product decisions and identify strategic opportunities within the gaming and digital entertainment landscape.

• Insight Translation & Recommendation: Synthesize research findings into clear, actionable recommendations for Product Managers and Designers, directly influencing product roadmaps and feature development.

• Cross-Functional Collaboration: Partner closely with Product Managers and Designers from the initial discovery phase through to feature validation and post-release evaluation, ensuring a user-centric approach.

• Knowledge Management: Develop and maintain a robust repository of player insights and research findings, fostering a shared understanding of user behavior across the organization.

• Continuous Improvement: Evaluate the effectiveness of released experiences and identify areas for iteration and enhancement based on user feedback and research data.

📝 Enhancement Note: The explicit mention of "player insights," "scalable surveying," and "player behavior across markets" indicates a strong focus on data-driven decision-making for product development, aligning this role with GTM operations that leverage user research for market penetration and product-market fit.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction, Psychology, Sociology, Anthropology, Computer Science, or a related field. Master's degree or equivalent practical experience is a plus.

Experience: 3–5+ years of proven experience in UX Research, Product Research, or a similar role, with a strong portfolio showcasing research projects and impact.

Required Skills:

• Qualitative Research Methodologies: Expertise in conducting interviews, usability testing, contextual inquiries, and ethnographic studies.

• Quantitative Research Methodologies: Proficiency in designing, executing, and analyzing player surveys, A/B tests, and other quantitative data collection methods.

• Survey Design & Analysis: Strong experience in crafting effective survey instruments, managing survey platforms, and analyzing survey data to derive actionable insights.

• Cross-Functional Collaboration: Demonstrated ability to work effectively with Product Managers, Designers, and other stakeholders to integrate research findings into product development cycles.

• Insight Translation: Proven ability to translate complex research findings into clear, concise, and actionable recommendations that drive product and design improvements.

• Communication & Presentation: Excellent verbal, written, and visual communication skills, with the ability to present research findings compellingly to diverse audiences.

• Multi-Market Research: Experience conducting research in international or multi-market environments, understanding cultural nuances and their impact on user behavior.

Preferred Skills:

• Gaming/Digital Product Experience: Prior experience within the gaming, sports betting, or consumer digital product industries.

• Research Tool Proficiency: Familiarity with common UX research tools and platforms (e.g., SurveyMonkey, Qualtrics, UserTesting.com, Lookback, Maze, etc.).

• Data Analysis Tools: Experience with statistical analysis software or tools for analyzing quantitative data (e.g., SPSS, R, Python libraries, Excel).

• Agile/Scrum Methodologies: Experience working within Agile development frameworks.

📝 Enhancement Note: The emphasis on "player insights," "multi-market research," and "gaming or consumer digital product experience" suggests a need for candidates who can quickly adapt to the specific user base and market dynamics of the online gambling industry, requiring a blend of research rigor and industry understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Research Project Showcase: A comprehensive portfolio demonstrating end-to-end UX research projects, including methodology, execution, analysis, and impact on product decisions.

• Methodology Diversity: Evidence of applying a range of qualitative and quantitative research methods tailored to specific research questions and business goals.

• Survey Design Examples: Specific examples of survey designs, highlighting how they were structured to gather precise player insights and address key hypotheses.

• Actionable Recommendations: Clear articulation of how research findings were translated into concrete, actionable recommendations for product and design teams, with demonstrated outcomes where possible.

• Multi-Market Case Studies: Examples of research conducted across different markets or user segments, showcasing an understanding of cross-cultural user behavior.

Process Documentation:

• Survey Process Design: Documentation outlining the proposed scalable survey processes, including participant recruitment, survey deployment, data collection, and analysis workflows.

• Research Repository Structure: A proposed structure or methodology for maintaining a centralized research repository and player insights database.

• Collaboration Framework: Examples of how research insights were communicated and integrated into product development workflows, demonstrating effective collaboration.

📝 Enhancement Note: For a UX Researcher role, the portfolio is paramount. It should not just list projects but tell a story about the problem, the research approach, the insights gained, and the tangible impact on product strategy and user experience. The emphasis on "scalable survey processes" suggests a need to demonstrate experience in building or optimizing research infrastructure.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level UX Researcher in Serbia with 3-5+ years of experience, the estimated annual salary range is €25,000 - €45,000 (gross). This range can vary based on specific experience, qualifications, and negotiation.

Benefits:

• Health & Well-being:

  • Private health insurance.
  • Up to 6 days of 100% paid leave without a medical certificate.
  • Sports membership.

• Work Environment & Comfort:

  • Modern workspace with relaxation areas.
  • Hybrid work model with flexible working hours.
  • Remote work up to 30 days per year.

• Work-Life Balance:

  • 24+ days of annual leave.
  • Birthday off.
  • Shorter Fridays (2 PM finish).
  • Reduced hours for mothers with young children.
  • Fully covered maternity leave (company policy).
  • Day off for parents of first graders.

• Growth & Development:

  • Paid training, workshops, and educational opportunities.
  • Team-building events and sports activities.

• Additional Perks:

  • Daily transportation support between Novi Sad and Belgrade for colleagues commuting.

  • Role-based bonus opportunities.

  • Referral bonuses for recommending new hires.

  • Full equipment and comprehensive onboarding for every role. Working Hours: Standard full-time hours, with flexible working arrangements and shorter Fridays (2 PM finish), contributing to a positive work-life balance. The role operates within a hybrid model.

📝 Enhancement Note: The salary estimate is based on available data for UX Researcher roles in Serbia, considering the experience level. The benefits package is comprehensive, highlighting a strong focus on employee well-being, work-life balance, and professional development, which are attractive to operations and research professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Gambling, Sports Betting, and Gaming. Max Bet is part of Flutter Entertainment, a global leader in the industry.

Company Size: Part of a large, publicly listed global entity (Flutter Entertainment), with Max Bet itself described as "rapidly growing" and headquartered in Serbia, indicating a significant operational footprint in the Balkan region.

Founded: While the founding date of Max Bet isn't specified, Flutter Entertainment was founded in 2020 through the merger of Paddy Power Betfair and The Stars Group, indicating a strong foundation and established market presence.

Team Structure:

• The UX Researcher will join a team that includes an existing UX Researcher and a Product Analyst, suggesting a collaborative environment focused on user insights and data.

• Reporting lines are likely within a Product or Design department, with close interaction with Product Management.

• Cross-functional collaboration is a key aspect, involving regular interaction with Product Managers, Designers, and potentially Marketing and Data Science teams. Methodology:

• Data-Driven Insights: Emphasis on generating actionable player insights through rigorous research to inform product and design decisions.

• User-Centric Design: A commitment to understanding player needs, behaviors, and motivations to create engaging and effective digital experiences.

• Scalable Processes: Focus on establishing and developing efficient, scalable processes for research, particularly in surveying.

• Continuous Iteration: The role involves evaluating released experiences, indicating a culture of ongoing improvement and optimization.

Company Website: http://www.maxbet.rs

📝 Enhancement Note: Being part of Flutter Entertainment provides significant stability and resources. Max Bet's focus on growth in the Balkan region means this role is crucial for understanding and catering to diverse player bases within these markets. The culture appears to value teamwork, communication, and respect.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level UX Researcher role, requiring 3-5+ years of experience. It implies a degree of autonomy in planning and executing research, analyzing findings, and presenting recommendations. It's a contributor role focused on deepening research capabilities.

Reporting Structure: The role will collaborate with an existing UX Researcher and a Product Analyst. This suggests a small, focused team dedicated to user insights, likely reporting to a Head of Product, Design Lead, or a similar senior management position within the Product or UX department.

Operations Impact: The UX Researcher's insights directly influence product strategy, feature development, and overall user experience. By understanding player needs and behaviors, the role plays a critical part in enhancing player engagement, retention, and satisfaction, which are key drivers of revenue in the gaming industry. Establishing scalable research processes will have a long-term impact on the efficiency and effectiveness of the entire product development lifecycle.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific research methodologies (e.g., advanced survey design, behavioral economics in gaming) or player segments.

• Leadership: Potential to grow into a Senior UX Researcher role, leading more complex projects, mentoring junior researchers, and contributing more strategically to research operations.

• Cross-Functional Development: Exposure to product management, design strategy, and data analysis within a fast-paced, dynamic industry.

• Process Ownership: Opportunity to take full ownership of the survey process and research repository, building and refining these critical operational assets.

📝 Enhancement Note: The role is positioned to build out research infrastructure ("scalable surveying capability"). This presents a significant opportunity for a mid-level professional to make a tangible impact and demonstrate ownership, paving the way for career advancement into senior or leadership positions within UX research operations.

🌐 Work Environment

Office Type: Modern workspace with dedicated relaxation areas, indicating a comfortable and employee-focused environment. The company offers a hybrid work model, balancing in-office collaboration with remote flexibility.

Office Location(s): Primarily based in Beograd, Serbia, with support for commuting from Novi Sad. This suggests a central hub for operations and collaboration.

Workspace Context:

• Collaborative Environment: The hybrid model and team structure encourage collaboration, with opportunities for in-person brainstorming and knowledge sharing alongside remote flexibility.

• Tools & Technology: Access to necessary equipment and onboarding implies a well-supported technological environment for research and analysis.

• Team Interaction: Close collaboration with existing UX Researcher and Product Analyst, as well as Product Managers and Designers, fosters a dynamic and interactive work setting.

Work Schedule: The hybrid work model and flexible working hours offer significant autonomy. Shorter Fridays and other work-life balance benefits suggest a supportive schedule that accommodates research and analysis tasks while prioritizing employee well-being.

📝 Enhancement Note: The hybrid model and flexible hours are key attractors for operational roles, allowing for focused individual work and collaborative team sessions. The mention of transportation support for Novi Sad commuters is a specific operational perk that enhances accessibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: In-depth discussion with the hiring manager focusing on your research experience, methodologies, and approach to solving user problems.

• Portfolio Presentation: A dedicated session where you will present 1-2 key UX research case studies from your portfolio, demonstrating your process, insights, and impact. This is crucial for evaluating your ability to translate research into actionable recommendations.

• Team/Cross-Functional Interview: Meeting with potential colleagues (e.g., Product Manager, Designer, existing UX Researcher) to assess collaboration skills, communication style, and how you integrate into the team dynamic.

• Final Interview: Potentially with a senior leader to discuss overall strategic fit and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your diverse research skills (qualitative, quantitative, survey design) and your ability to impact product decisions.

• Tell a Story: For each project, clearly articulate the problem, your research objectives, the methodologies used, key findings, your actionable recommendations, and the resulting impact on the product or user experience. Quantify impact where possible (e.g., "Recommendation led to a 15% increase in feature adoption").

• Highlight Survey Expertise: Given the role's emphasis, ensure at least one project prominently features your experience in survey design, execution, and analysis, including how you established scalability.

• Demonstrate Collaboration: Show how you worked with cross-functional teams, explaining how you communicated insights and influenced product direction.

• Prepare for Questions: Be ready to discuss your research process, how you handle conflicting data, ethical considerations, and how you adapt your approach based on project constraints.

Challenge Preparation:

• Mock Research Task: Be prepared for a potential small take-home assignment or an in-interview exercise that simulates a research problem, requiring you to outline a research plan or analyze a hypothetical dataset.

• Problem-Solving: Practice articulating how you would approach a specific research challenge relevant to the gaming industry (e.g., understanding player churn, identifying unmet needs for a new feature).

• Strategic Thinking: Think about how UX research contributes to broader business goals like player acquisition, retention, and monetization.

📝 Enhancement Note: The portfolio presentation is the most critical part of the application process for this role. Candidates should prepare thoroughly to demonstrate not just research skills but also their ability to translate those skills into tangible business value for Max Bet.

🛠 Tools & Technology Stack

Primary Tools:

• Survey Platforms: Experience with platforms like SurveyMonkey, Qualtrics, Google Forms, or similar tools for designing, distributing, and analyzing surveys.

• Usability Testing Tools: Familiarity with tools such as UserTesting.com, Lookback, Maze, or Hotjar for conducting and analyzing usability tests.

• Qualitative Data Analysis Tools: Software or methods for analyzing interview transcripts, focus group data, and open-ended survey responses (e.g., Dovetail, NVivo, or manual coding techniques).

• Quantitative Data Analysis Tools: Proficiency in tools for analyzing survey data and other quantitative metrics, which may include Excel, Google Sheets, SPSS, R, or Python libraries.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior on digital products.

• BI Tools: Experience with Business Intelligence tools (e.g., Tableau, Power BI, Looker) for visualizing research data and performance metrics can be beneficial.

CRM & Automation:

• While not primary for UX Research, an understanding of how CRM data or user segmentation within a CRM might inform research targeting is advantageous.

📝 Enhancement Note: The role emphasizes establishing scalable survey processes, so proficiency with robust survey platforms and data analysis tools is essential. Experience with tools that facilitate cross-functional collaboration and insight sharing will also be highly valued.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep commitment to understanding and serving the player base, ensuring their needs and behaviors drive product decisions.

• Data-Driven Decision Making: Reliance on research insights and data analysis to inform strategy and operations, rather than relying on assumptions.

• Collaboration & Teamwork: A strong emphasis on working together across departments (Product, Design, Research) to achieve common goals.

• Continuous Improvement: A proactive approach to evaluating and enhancing products, processes, and user experiences.

• Integrity & Respect: As part of Flutter Entertainment, upholding high standards of integrity and fostering a culture of mutual respect.

Collaboration Style:

• Proactive Partnership: Actively engaging with Product Managers and Designers from the outset of projects to ensure research is integrated effectively.

• Clear Communication: Translating complex research findings into easily understandable and actionable insights for diverse stakeholders.

• Knowledge Sharing: Contributing to a shared understanding of player behavior through research repositories and presentations.

• Feedback Loop: Open to feedback on research methodologies and findings, and receptive to iterating on approaches.

📝 Enhancement Note: The company culture appears to be a blend of a fast-paced, growth-oriented gaming company and a large, established, and ethical corporate entity (Flutter Entertainment). The emphasis on "teamwork, clear communication and mutual respect" is critical for operational roles that require significant cross-functional interaction.

⚡ Challenges & Growth Opportunities

Challenges:

• Scalability of Research: Developing and implementing survey processes that can efficiently serve multiple markets and product areas without compromising quality.

• Data Synthesis: Consolidating insights from diverse research methods (qualitative, quantitative, surveys) into a cohesive understanding of player behavior across different regions.

• Influencing Product Decisions: Effectively communicating research findings to stakeholders who may have differing opinions or priorities, ensuring insights lead to tangible product changes.

• Rapidly Evolving Market: Staying abreast of trends in the gaming industry and adapting research methodologies to understand evolving player preferences.

Learning & Development Opportunities:

• Deep Dive into Gaming UX: Gaining specialized knowledge in the unique user experience challenges and opportunities within the online gambling and sports betting sector.

• Research Operations Development: Opportunity to build and own critical research infrastructure (survey processes, repositories), enhancing skills in operational efficiency and system design.

• Cross-Disciplinary Learning: Learning from Product Managers and Designers about strategy, roadmap planning, and feature development processes.

• Industry Conferences & Training: Access to paid training, workshops, and potentially industry conferences to stay updated on UX research best practices and trends.

📝 Enhancement Note: The challenge of establishing scalable processes is a significant growth opportunity. Successfully tackling this will position the candidate for more senior roles in research operations or product strategy.

💡 Interview Preparation

Strategy Questions:

• "How would you approach establishing a scalable survey process for understanding player behavior across our key markets (Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia)?" - Preparation: Outline a phased approach, including tool selection, template development, data analysis framework, and reporting cadence.

• "Describe a time you had to translate complex research findings into actionable recommendations for a product team. What was the outcome?" - Preparation: Use the STAR method (Situation, Task, Action, Result) and focus on clarity, impact, and how you influenced decisions.

• "How do you balance qualitative and quantitative research methods to gain a holistic understanding of user needs?" - Preparation: Discuss scenarios where each method is most effective and how they can be combined for richer insights. Company & Culture Questions:

• "What interests you about the gaming industry and Max Bet specifically?" - Preparation: Research Max Bet's market position, its parent company (Flutter Entertainment), and current trends in online gaming. Connect your passion for UX to the industry.

• "How do you see UX research contributing to our business objectives in terms of player acquisition, engagement, and retention?" - Preparation: Think about the direct link between understanding players and improving key business metrics.

• "Describe your experience working in a hybrid or remote team environment." - Preparation: Highlight your ability to collaborate effectively, maintain productivity, and communicate clearly across different work modes. Portfolio Presentation Strategy:

• Focus on Impact: For each case study, emphasize the problem, your role, the research process, the key insights, and most importantly, the impact of your work on the product or business.

• Showcase Process: Clearly articulate your methodology, why you chose specific methods, and how you navigated any challenges. For survey-focused projects, detail your design choices and analysis approach.

• Data Visualization: Use clear visuals (charts, graphs, user journey maps) to support your findings and recommendations.

• Conciseness: Be mindful of time and present the most critical information effectively. Practice your presentation to ensure it flows logically and stays within the allotted time.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to not only conduct research but also to operationalize it (scalable processes) and demonstrate its business value. Be prepared to discuss specific tools and methodologies relevant to survey design and player behavior analysis.

📌 Application Steps

To apply for this UX Researcher position:

• Submit your application through the provided link on the Max Bet careers portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in UX research, specifically mentioning your proficiency in qualitative and quantitative methodologies, survey design, and multi-market research. Ensure your portfolio is readily accessible and showcases your most relevant projects.

• Resume Optimization: Integrate keywords from the job description such as "UX Researcher," "player insights," "qualitative research," "quantitative research," "survey design," and "multi-market research." Quantify your achievements whenever possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on the problem, your process, insights, and impact. Prepare to discuss how you would approach building scalable survey capabilities for Max Bet.

• Company Research: Thoroughly research Max Bet, its parent company Flutter Entertainment, and the online gaming industry. Understand their target audience and market presence to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.