UX Researcher

📍 Job Overview

Job Title: UX Researcher

Company: FUSE

Location: Central Jakarta, Java, Indonesia

Job Type: Full-time

Category: User Experience (UX) Research / Product Research

Date Posted: 2026-08-21

Experience Level: Entry-level to Mid-level (0-3 years)

Remote Status: On-site

🚀 Role Summary

• Conduct in-depth user and product research to uncover behavioral patterns, motivations, and pain points across the customer journey.

• Leverage quantitative data analytics and UX measurement tools to track and evaluate user behavior and product metrics.

• Collaborate closely with Product, Business, Marketing, and Design teams to translate research findings into actionable insights and strategic recommendations.

• Apply psychological and psychometric principles to understand customer decision-making and cognitive processes.

• Support product validation, user problem identification, and user experience enhancement initiatives.

📝 Enhancement Note: This role is positioned as a core contributor within the UX Research function, requiring a blend of qualitative and quantitative research skills. The emphasis on collaboration with multiple departments indicates a strategic impact on product development and business initiatives.

📈 Primary Responsibilities

• Design and execute comprehensive user research studies, including interviews, surveys, usability testing, concept testing, and field research, to gather qualitative and quantitative data.

• Analyze user behavior, motivations, attitudes, and decision-making processes to identify key pain points and unmet needs throughout the customer journey.

• Utilize UX measurement tools and conduct quantitative data analysis to track, measure, and evaluate user behavioral patterns and product performance metrics.

• Translate complex research findings into clear, concise, and actionable insights and recommendations for Product, Business, Marketing, and Design teams.

• Work cross-functionally to support Product teams in validating new product ideas, understanding user problems, and evaluating the effectiveness of user experiences.

• Apply principles of psychology and psychometrics to deepen the understanding of customer characteristics and decision-making frameworks.

• Facilitate collaborative sessions with stakeholders to brainstorm solutions and prioritize product improvements based on research outcomes.

• Conduct field research and engage directly with customers and ground teams to gain real-world context and insights.

📝 Enhancement Note: The responsibilities highlight a hands-on research role that requires proficiency in multiple research methodologies and a strong analytical capability. The expectation to work with "ground teams" suggests a need for adaptability and comfort in diverse operational environments.

🎓 Skills & Qualifications

Education: Bachelor's degree in Psychology, Statistics, Sociology, Communication, Marketing, Market Research, or a related field.

Experience: 1-3 years of experience in UX Research, User Research, Behavioral Research, Consumer Insights, Psychology Research, or a closely related discipline.

Required Skills:

• Proficient in designing and conducting qualitative research methodologies such as user interviews, usability testing, and concept testing.

• Experience with quantitative research methods, including survey design and data analysis.

• Strong understanding of human behavior, psychology, and cognitive processes.

• Excellent analytical thinking and problem-solving skills.

• Superior communication and presentation skills, with the ability to articulate complex findings clearly and persuasively.

• Demonstrated ability to translate research insights into actionable product and business recommendations.

• Experience working with cross-functional teams (Product, Design, Marketing, Business).

• Comfort and experience conducting field research and interacting directly with customers. Preferred Skills:

• Familiarity with psychometric methods and advanced behavioral research techniques.

• Experience with UX measurement tools and quantitative data analytics platforms.

• Understanding of customer journey mapping and its application in research.

• Experience in the technology or marketing industry.

📝 Enhancement Note: The preferred skills indicate a desire for candidates who can bring advanced analytical techniques and a deeper understanding of psychological frameworks to the role, suggesting potential for growth into more specialized research areas.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating end-to-end UX research projects.

• Each case study should clearly articulate the research problem, methodology used, key findings, and the impact of the research on product decisions or business outcomes.

• Include examples of research deliverables such as user personas, journey maps, usability reports, or insight summaries.

• Demonstrate experience with various research tools and techniques relevant to qualitative and quantitative data collection and analysis. Process Documentation:

• Evidence of structured research planning, including defining research objectives, target participants, and appropriate methodologies.

• Examples of how research findings were synthesized and communicated to stakeholders, highlighting the process of translating data into actionable insights.

• Documentation demonstrating how research informed product iterations or strategic business decisions, showcasing the impact loop.

📝 Enhancement Note: A strong portfolio is crucial for this role, emphasizing the ability to not only conduct research but also to clearly articulate the process and demonstrate tangible impact. Candidates should be prepared to walk through their projects and explain their decision-making at each stage.

💵 Compensation & Benefits

Salary Range: For a UX Researcher with 1-3 years of experience in Jakarta, Indonesia, the estimated annual salary range is IDR 150,000,000 to IDR 250,000,000. This range is based on industry benchmarks for similar roles in Indonesia, considering the cost of living and typical compensation for entry to mid-level research professionals. Factors such as specific skills, performance during the interview process, and the company's compensation philosophy will influence the final offer.

Benefits:

• Comprehensive health insurance (medical, dental, vision) for employees and potentially dependents.

• Paid time off, including annual leave, sick leave, and public holidays.

• Opportunities for professional development, including workshops, conferences, and relevant training programs.

• Potential for performance-based bonuses or incentives.

• Access to company-provided resources and tools for research and analysis.

• A collaborative and supportive work environment.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday. There may be occasional flexibility required for research activities that extend beyond standard business hours or to accommodate specific participant schedules, particularly during field research.

📝 Enhancement Note: The salary estimate is based on research from Indonesian job boards and salary aggregate sites for UX Researcher and similar roles in Jakarta, adjusted for the specified experience level. Benefits are standard for full-time roles in the tech and marketing sectors in Indonesia.

🎯 Team & Company Context

🏢 Company Culture

Industry: FUSE operates within the marketing and technology sector, likely focusing on data-driven solutions, customer engagement, and digital transformation. This industry context suggests a fast-paced environment that values innovation, data integrity, and customer-centricity.

Company Size: FUSE is likely a growing organization, possibly a mid-sized company or a rapidly expanding startup. This size often means a dynamic work environment with opportunities for significant individual contribution and direct impact, alongside a more agile decision-making process.

Founded: While the founding date is not provided, FUSE's presence in the market suggests an established entity with a clear mission and a developed approach to its services. This history likely informs its current operational strategies and team dynamics.

Team Structure:

• The UX Research team, while potentially small, is expected to be integral to product development. It will likely consist of researchers who specialize in different methodologies or focus areas.

• Reporting structure will probably be within a Product or Design department, with close collaboration with Business and Marketing leads.

• Cross-functional collaboration is a cornerstone of this role, requiring seamless integration with product managers, designers, engineers, and marketing specialists. Methodology:

• Data analysis and insights methods will be central, emphasizing a rigorous approach to understanding user behavior and product performance.

• Workflow planning and optimization strategies will be employed to ensure research processes are efficient and impactful.

• Automation and efficiency practices might be explored to streamline research operations and data management.

Company Website: https://careers.fuse.co.id

📝 Enhancement Note: The company's focus on marketing technology and its likely growth trajectory suggest an environment that rewards initiative, adaptability, and a strong understanding of user behavior in a digital context.

📈 Career & Growth Analysis

Operations Career Level: This UX Researcher role is positioned at an entry to mid-level, suitable for individuals with 1-3 years of experience. It signifies a role where the individual will execute research tasks under guidance but also contribute independently to research design and analysis. The responsibilities suggest a path towards becoming a more senior UX Researcher or specializing in areas like behavioral economics or consumer insights.

Reporting Structure: The UX Researcher will likely report to a Senior UX Researcher, UX Lead, or Head of Product/Design. This structure provides mentorship and oversight while allowing for autonomy in daily research activities. Collaboration extends across Product Management, Design, Engineering, and Marketing departments.

Operations Impact: The impact of this role is directly tied to enhancing user experience and informing product strategy. By uncovering user needs and pain points, the UX Researcher will influence product roadmaps, improve customer satisfaction, increase user adoption and retention rates, and ultimately contribute to the company's business objectives and revenue growth.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific research methodologies (e.g., advanced qualitative techniques, experimental design, psychometric modeling) and expand into related areas like product analytics or service design.

• Leadership Potential: With proven success, there's potential to mentor junior researchers, lead larger research initiatives, or transition into a UX Research Lead role, managing a team and setting research strategy.

• Cross-Functional Exposure: Gaining comprehensive understanding of product development lifecycle and business strategy through close collaboration, potentially leading to roles in Product Management or User Experience Strategy.

📝 Enhancement Note: The growth trajectory for this role is strong, given the increasing importance of user-centricity in product development. Candidates should look for opportunities to expand their methodological toolkit and strategic influence within the organization.

🌐 Work Environment

Office Type: FUSE is an on-site role, implying a physical office environment located in FP One TCC Batavia Tower One, Kecamatan Tanah Abang, Central Jakarta. This setting typically fosters a collaborative atmosphere, facilitating direct interaction with team members and immediate access to resources.

Office Location(s): The primary office is in Central Jakarta, a well-connected business district in Indonesia. This location offers accessibility and places the employee within a vibrant urban center.

Workspace Context:

• The workspace is likely designed to encourage collaboration, with shared areas for brainstorming and team meetings, alongside dedicated individual workspaces.

• Access to necessary UX research tools, software, and potentially a lab setup for usability testing will be provided.

• Opportunities for spontaneous discussions and knowledge sharing with colleagues across various departments are abundant in an on-site setting.

Work Schedule: The standard working hours are likely Monday to Friday, 9 AM to 5 PM or similar, totaling 40 hours per week. While the core hours are fixed, there may be flexibility for research activities requiring off-peak hours or extended field research, managed in coordination with the team and manager.

📝 Enhancement Note: An on-site environment in a major business hub like Central Jakarta suggests a professional and dynamic workspace, conducive to team synergy and efficient project execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role.

• Technical Interview(s): Multiple rounds focusing on UX research methodologies, case study presentations, and problem-solving scenarios. Expect to discuss your approach to research design, data analysis, and insight generation.

• Portfolio Review: A dedicated session where you will present 2-3 key case studies from your portfolio, detailing your process, findings, and impact. Be prepared to answer in-depth questions about your contributions.

• Cross-Functional Interviews: Meetings with Product Managers, Designers, and possibly Marketing leads to evaluate collaboration skills and understanding of their perspectives.

• Final Interview: A discussion with a senior leader to assess strategic thinking, career aspirations, and overall fit within FUSE.

Portfolio Review Tips:

• Curate Strategically: Select case studies that best showcase your breadth of skills (qualitative/quantitative), your problem-solving approach, and your ability to drive impact. Tailor the selection to highlight experience relevant to FUSE's industry if possible.

• Structure Your Narrative: For each case study, clearly define the problem, your research questions, your methodology (and why you chose it), key findings, actionable insights, and the resulting product/business impact. Use visuals effectively.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your research. For instance, "Usability testing identified 5 critical issues, leading to a redesign that reduced task completion time by 20%."

• Be Prepared for Deep Dives: Anticipate questions about your decision-making process, challenges encountered, how you handled conflicting feedback, and what you would do differently.

Challenge Preparation:

• Research Methodologies: Be ready to discuss the pros and cons of various research methods and when to apply them.

• Problem Decomposition: Practice breaking down complex user problems into researchable questions.

• Insight Generation: Prepare to explain how you move from raw data to meaningful, actionable insights.

• Stakeholder Management: Think about how you communicate research findings to different audiences and manage expectations.

📝 Enhancement Note: The interview process is designed to thoroughly assess both technical research skills and the ability to integrate into FUSE's collaborative environment. A well-prepared and impactful portfolio presentation is critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Prototyping & Wireframing Tools: While not directly used for research, familiarity with tools like Figma, Sketch, or Adobe XD is beneficial for understanding design artifacts and for collaboration.

• Survey Platforms: Tools such as SurveyMonkey, Typeform, Google Forms, or Qualtrics for designing and distributing surveys.

• Usability Testing Platforms: Software like UserTesting.com, Lookback, Maze, or specialized lab equipment for conducting remote or in-person usability tests.

• Data Analysis Software: Proficiency in tools for qualitative data analysis (e.g., Dovetail, NVivo) and quantitative analysis (e.g., Excel, Google Sheets, SPSS, R, Python for statistical analysis).

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics to understand user behavior on digital platforms.

• BI Tools: Exposure to Business Intelligence platforms like Tableau or Power BI for data visualization and reporting.

• Spreadsheet Software: Advanced skills in Microsoft Excel or Google Sheets for data manipulation and basic analysis.

CRM & Automation:

• While not directly a UX Researcher's primary tool, understanding how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms are used can provide context on customer data and journey stages.

📝 Enhancement Note: The role requires a solid foundation in research-specific tools and a strong analytical capability. Familiarity with broader product and business analytics tools will be advantageous for synthesizing findings.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user's needs and experience in all product decisions.

• Data-Driven Decisions: A belief in using research and data to inform strategy and validate hypotheses, rather than relying solely on intuition.

• Collaboration & Transparency: An open approach to sharing research processes, findings, and challenges with cross-functional teams and stakeholders.

• Curiosity & Continuous Learning: A drive to constantly explore new research methods, understand user behaviors more deeply, and stay abreast of industry trends.

• Impact Orientation: A focus on delivering actionable insights that lead to tangible improvements in product usability, customer satisfaction, and business outcomes.

Collaboration Style:

• Integrated Approach: Working closely with Product Managers and Designers from the ideation phase through to post-launch analysis, ensuring research is embedded throughout the product lifecycle.

• Feedback Loops: Actively seeking and providing constructive feedback on research plans, methodologies, and findings within the research team and with stakeholders.

• Knowledge Sharing: Regularly sharing insights and best practices through presentations, documentation, and informal discussions to build a stronger research culture across the organization.

📝 Enhancement Note: The emphasis on user-centricity, data-driven approaches, and collaboration suggests a mature product development culture at FUSE. Candidates who thrive in such environments will find success.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Insights into Action: The ongoing challenge of ensuring research findings are not just presented but actively understood and implemented by product and business teams. This requires strong communication and persuasion skills.

• Balancing Qualitative and Quantitative Data: Effectively integrating insights from diverse research methods to form a holistic understanding of user behavior, especially when data may appear to conflict.

• Navigating Rapid Iteration Cycles: Adapting research plans and timelines to keep pace with fast-moving product development cycles, while still maintaining research rigor.

• Scope Creep in Research: Managing research project scope to remain focused and deliver timely, actionable results within available resources.

Learning & Development Opportunities:

• Methodological Deepening: Opportunities to master advanced UX research techniques, explore experimental design, or specialize in areas like generative AI research or qualitative coding.

• Industry Exposure: Attending industry conferences (e.g., CHI, UXPA) or relevant online courses to stay updated on the latest UX research trends and best practices.

• Mentorship: Receiving guidance from senior researchers or product leaders on career development, strategic thinking, and navigating complex organizational dynamics.

📝 Enhancement Note: This role offers a solid foundation for growth, with inherent challenges that push for skill development in communication, strategic thinking, and adaptability.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs or business requirements. How did your research inform the decision?" (Focus on your analytical process, trade-offs, and communication of recommendations.)

• "How would you approach researching a new feature for our product [mention a hypothetical FUSE product]? What methodologies would you use and why?" (Demonstrate your ability to tailor research to product goals and constraints.)

• "Walk me through a research project where your findings led to a significant product change. What was the process from insight to impact?" (Highlight your end-to-end research process and ability to drive measurable outcomes.) Company & Culture Questions:

• "What interests you specifically about FUSE and our work in the marketing technology space?" (Research FUSE's mission, products, and recent news. Connect your interests to their business.)

• "How do you approach collaboration with Product Managers and Designers? What are the key elements of a successful partnership?" (Emphasize your understanding of cross-functional dynamics and your role in supporting product development.)

• "How do you ensure your research remains objective and avoids bias?" (Discuss your awareness of potential biases and your strategies for mitigation.) Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative with a clear beginning (problem), middle (your research journey), and end (impact/solution).

• Visuals: Use clear, concise visuals (e.g., screenshots, diagrams, charts) to illustrate your points and make complex information digestible.

• Focus on "Why": For every decision you made (methodology choice, analysis technique), explain the "why" behind it.

• Quantify Impact: Be ready to discuss the metrics and KPIs that your research influenced or improved.

📝 Enhancement Note: Preparation should focus on demonstrating not just research capability, but also strategic thinking, strong communication, and a collaborative mindset that aligns with FUSE's culture.

📌 Application Steps

To apply for this UX Researcher position:

• Submit your application through the FUSE careers portal (careers.fuse.co.id).

• Curate Your Portfolio: Select 2-3 of your strongest UX research case studies that highlight your end-to-end process, diverse methodologies, and demonstrable impact. Ensure they are well-documented and visually engaging.

• Tailor Your Resume: Highlight keywords from the job description, such as "UX Research," "Behavioral Research," "Usability Testing," "Data Analytics," and "Psychology." Quantify your achievements whenever possible (e.g., "Improved task completion rate by X%," "Identified Y critical usability issues").

• Prepare Your Presentation: Practice presenting your portfolio case studies. Focus on clear storytelling, explaining your methodology choices, and articulating the business impact of your work. Be ready for deep-dive questions.

• Research FUSE: Understand FUSE's products, services, and market position. Familiarize yourself with their company culture and values to demonstrate genuine interest and cultural alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.