UX Designer, VG X

📍 Job Overview

Job Title: UX Designer, VG X

Company: Schibsted

Location: Oslo, Norway

Job Type: Full-Time

Category: UX/UI Design, Product Design, Media Technology

Date Posted: 2026-05-21

Experience Level: Early Career (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Drive the design of next-generation news consumption experiences for the VG X product, focusing on AI-native solutions.

• Translate user insights and data analytics into engaging and intuitive wireframes, prototypes, and design specifications.

• Collaborate within a lean, cross-functional team to redefine how users interact with news content in a digitally evolving landscape.

• Actively experiment with and integrate Artificial Intelligence tools to accelerate the design process and enhance user experience innovation.

• Contribute to the visual design and consistency of the product's design system, ensuring a cohesive and appealing user interface.

📝 Enhancement Note: This role is situated within VG X, a new product venture by VG (part of Schibsted Media) aimed at reimagining news consumption for a younger generation. The emphasis on "AI-native" and "AI-first culture" suggests a strong focus on leveraging AI not just as a feature, but as a foundational element of the design and development process. The role is explicitly for an early-career designer, indicating a strong mentorship and learning environment, with a focus on potential and experimentation over extensive experience.

📈 Primary Responsibilities

• Design and develop user-centric wireframes, interactive prototypes, and detailed design specifications for new features and content formats within the VG X platform.

• Conduct and assist in planning user research activities, including user testing, interviews, and surveys, to gather actionable insights for product improvement.

• Analyze user data and performance metrics to identify key areas for enhancing the user experience and driving engagement.

• Contribute to the visual aesthetic and ensure design consistency across the product, working closely with the UX Lead and design system.

• Proactively explore, experiment with, and integrate AI tools and methodologies to streamline the design workflow and expedite the delivery of innovative solutions.

• Actively participate in brainstorming sessions, contributing creative ideas for leveraging AI to deliver superior user experiences.

• Collaborate effectively with cross-functional team members from content, product, technology, and analytics to ensure holistic product development.

• Maintain and contribute to the evolution of the VG X design system, ensuring scalability and consistency.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to design, emphasizing the entire process from user research and ideation to prototyping and data analysis. The explicit mention of "running and experimenting with AI" and "being creative" underscores the innovative and experimental nature of this role, requiring a proactive and curious mindset.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Interaction Design, or a related field, or equivalent practical experience.

Experience: 0-2 years of experience in UX/UI Design, Interaction Design, or Product Design, with a demonstrated passion for user experience and emerging technologies.

Required Skills:

• Proficiency in design and prototyping tools, with a strong command of Figma.

• Proven ability to develop wireframes, interactive prototypes, and design specifications.

• Solid understanding of user-centric design principles and methodologies.

• Experience with user research techniques, including user testing and interviews.

• Strong visual design sensibility and an eye for aesthetics, particularly for a digitally native audience.

• Self-driven, proactive, and comfortable with rapid experimentation and iteration.

• Ability to analyze user data and translate insights into design improvements.

• Excellent collaboration and communication skills for cross-functional teamwork.

• Curiosity and a demonstrated willingness to explore and experiment with new tools and workflows, especially AI. Preferred Skills:

• Experience with AI tools and their application in the design process (e.g., AI-assisted prototyping, content generation, user analysis).

• Familiarity with design systems and their implementation.

• Basic understanding of data analysis and reporting tools.

• Experience in the media or news industry.

• Knowledge of accessibility standards in design.

📝 Enhancement Note: While Figma is mentioned as a familiar tool, the emphasis is heavily skewed towards the candidate's willingness to experiment with and integrate AI into their workflow. This suggests that adaptability and a forward-thinking approach to design tools will be highly valued over deep, long-standing expertise in traditional tools alone. The "0-2 years" experience level implies that fundamental design skills are assumed, with a strong focus on potential and a drive for innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of one design project that effectively demonstrates the ability to solve real user problems.

• Highlight projects that exhibit experimentation with new interfaces and design paradigms.

• Clearly articulate the user research process, design decisions, and the impact of the final solution.

• Include case studies that detail the iterative design process, including testing and refinement phases. Process Documentation:

• For AI-related projects, provide specific details on the AI tools used, the purpose of their application, and any challenges encountered during experimentation.

• Demonstrate an understanding of how to integrate AI-driven insights or outputs into the design workflow.

• Illustrate the ability to translate abstract concepts into tangible design deliverables.

• Show evidence of a user-centric approach, with clear links between user needs and design solutions.

📝 Enhancement Note: The "Bonus Points" section in the original job description directly translates into portfolio requirements. The emphasis on AI integration is critical, requiring candidates to not just show what they designed, but how they leveraged AI and the outcomes of that experimentation. This signifies a need for a portfolio that reflects a modern, tech-forward design approach.

💵 Compensation & Benefits

Salary Range: Given the early-career nature of the role and its location in Oslo, Norway, a competitive salary range is expected. Based on industry benchmarks for UX Designers with 0-2 years of experience in Oslo, a range of NOK 500,000 - NOK 650,000 per year is a reasonable estimate. This range can vary based on specific skills, interview performance, and the final negotiation.

Benefits:

• Access to innovation resources and support from Schibsted Media.

• Significant investment in AI tools and continuous training to stay at the forefront of technology.

• Unique "startup within a large company" environment offering agility and impact.

• Collaborative and high-competency team environment with opportunities for mutual learning and growth.

• Prime office location in the city center of Oslo, near Stortinget station.

• Access to a rooftop terrace for relaxation and informal meetings.

• Complimentary daily lunch provided.

• Opportunities for professional development and skill enhancement in AI and design.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility often afforded to employees.

📝 Enhancement Note: Salary estimation is based on research from Norwegian job boards and salary aggregate sites for UX/UI Designers in Oslo with 0-2 years of experience. Benefits are directly extracted from the job description, highlighting the unique aspects like AI investment and the "startup within VG" model.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Technology, Digital Publishing, Artificial Intelligence. VG X operates at the intersection of journalism and cutting-edge technology, aiming to innovate within the news consumption space.

Company Size: Schibsted is a large, established media group with a significant global presence. VG X itself operates as a lean, agile "startup" unit within VG, fostering an innovative and experimental culture.

Founded: Schibsted was founded in 1839, with VG established in 1945. VG X is a newer initiative, embodying a forward-thinking approach to media.

Team Structure:

• VG X is a small, cross-functional team comprising individuals from content, design, product, and analytics.

• The UX Designer will report to the UX Lead and work closely with engineers, content specialists, and data analysts.

• Collaboration is key, with a focus on shared ownership and rapid iteration. Methodology:

• Data-Driven Design: Leveraging user data and analytics to inform design decisions and measure impact.

• Agile Development: Employing iterative processes with short feedback loops, from ideation to testing and deployment.

• AI Integration: Proactively incorporating AI tools and methodologies throughout the design and development lifecycle.

• User-Centricity: Maintaining a strong focus on understanding and meeting user needs through research and testing.

Company Website: https://www.schibsted.com/

📝 Enhancement Note: The culture is characterized by a blend of established media expertise (from VG and Schibsted) and startup agility (within VG X). The explicit mention of "AI-native" and the willingness to "fail so the rest of the house can win" points to a culture that encourages experimentation, learning from mistakes, and pushing boundaries.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Early Career" UX Designer (0-2 years experience). It is an entry point into a specialized and innovative product team, offering significant opportunities for hands-on learning and skill development directly within a cutting-edge project.

Reporting Structure: The UX Designer will report to a UX Lead within the VG X team. This direct reporting line ensures focused mentorship and guidance, particularly in navigating the unique challenges and opportunities of AI-driven design. The role also involves close collaboration with a cross-functional team, providing exposure to diverse perspectives and expertise.

Operations Impact: While not a traditional "Revenue Operations" or "Sales Operations" role, the UX Designer's impact is critical to the success of VG X. By creating engaging and effective news consumption experiences, they directly influence user acquisition, retention, and overall product adoption. This role contributes to the critical GTM strategy by ensuring the product is not only technologically advanced but also desirable and usable for its target audience, ultimately driving engagement and potential future monetization strategies.

Growth Opportunities:

• AI Specialization: Deepen expertise in applying AI tools and techniques to the design process, becoming a leader in AI-driven UX.

• Product Ownership: Progress to taking on more ownership of specific features or product areas within VG X.

• Design Leadership: Develop into a Senior UX Designer or UX Lead role, mentoring junior designers and shaping product strategy.

• Cross-Functional Mobility: Gain broad experience across product development, content strategy, and data analysis, opening doors to various roles within the Schibsted ecosystem.

• Industry Recognition: Contribute to a groundbreaking product that could set new standards in news consumption, potentially leading to industry recognition.

📝 Enhancement Note: This role offers a unique pathway for designers to specialize in AI-driven product development within the media industry, a rapidly evolving and high-demand area. The "startup" environment within a large corporation provides a balanced approach to growth, offering both autonomy and the backing of a well-established organization.

🌐 Work Environment

Office Type: The role is based on-site at Schibsted's offices in Oslo, described as being "in the middle of the city" and having a "professional yet informal" environment. This suggests a modern, collaborative workspace designed to foster creativity and teamwork.

Office Location(s): The office is located at Akersgata 55, Oslo, Norway, near the Stortinget station, indicating excellent accessibility within the city center.

Workspace Context:

• Collaborative Hub: The environment is designed for close collaboration, with a "fun, young, and highly competent team" where members assist each other.

• Innovation-Focused: Access to the latest tools and a culture that encourages experimentation with AI, reflecting a forward-thinking technological environment.

• Team Interaction: Frequent interaction with colleagues from diverse backgrounds (tech, content, design, business) is expected, fostering a rich learning exchange.

Work Schedule: The standard work week is approximately 40 hours, with an expectation of flexibility. This allows for focused work on design tasks, participation in team meetings, and time for personal exploration of new tools and techniques, particularly AI.

📝 Enhancement Note: The on-site requirement is explicit, and the description emphasizes the vibrant, central location and the amenities like a roof terrace and free lunch, all contributing to a positive and engaging work environment for employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio to assess basic qualifications and alignment with the role's focus on AI and UX.

• Portfolio Presentation & Discussion: A session where you present your design projects, specifically highlighting your problem-solving skills, user-centric approach, and any experience or experimentation with AI tools. Be prepared to discuss your design process, rationale, and the outcomes.

• Team/Hiring Manager Interview: A deeper dive into your technical skills, design philosophy, collaborative abilities, and understanding of the VG X mission. Questions will likely assess your proactivity, curiosity, and comfort with experimentation.

• Practical Exercise/Case Study (Potential): You might be given a small design challenge or a case study to work on, potentially involving AI elements, to assess your approach to problem-solving in real-time.

• Final Interview: May involve a discussion with senior stakeholders to assess cultural fit and long-term potential.

Portfolio Review Tips:

• Highlight AI Experimentation: Dedicate a section or clearly label projects where you've used AI tools. Explain why you used them, what you aimed to achieve, and what the results were (including challenges).

• Showcase Problem-Solving: For each project, clearly define the user problem, your approach to understanding it (research, data), your design process, and the impact of your solution. Quantify results where possible.

• Demonstrate Process: Detail your design methodology, including ideation, wireframing, prototyping, user testing, and iteration. Show your thought process, not just the final deliverables.

• Visual Appeal & Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use clear language and compelling visuals.

• Tailor to VG X: If possible, subtly tailor your presentation to demonstrate an understanding of the media landscape and the challenges of engaging younger audiences with news.

Challenge Preparation:

• Understand the Mission: Familiarize yourself with VG X's goal of reimagining news for a new generation and their AI-first approach.

• AI Tool Exploration: Be ready to discuss your understanding and potential use of AI in design workflows (e.g., AI for ideation, content generation assistance, user segmentation analysis, prototyping speed-up).

• User-Centricity: Prepare to articulate how you would approach understanding the target audience and their needs for a news consumption product.

• Design Process: Be ready to walk through your typical design process and how you would adapt it for an iterative, AI-infused environment.

📝 Enhancement Note: The emphasis on AI in the job description means portfolio review and interview questions will likely probe this area extensively. Candidates should be prepared to discuss their practical experience, theoretical understanding, and future vision for AI in design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for wireframing, prototyping, and UI design.

Proficiency is expected.

• AI Design Tools: A broad category, including but not limited to:

  • AI-powered prototyping tools (e.g., Uizard).
  • AI content generation assistants (e.g., for UI copy ideation).
  • AI tools for user research analysis or persona generation.
  • Tools for rapid idea visualization and iteration using AI.

• Prototyping Tools: Beyond Figma, other tools for creating interactive prototypes may be beneficial.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Amplitude, or similar platforms to understand user behavior and identify design improvement areas.

• Data Visualization Tools: Ability to interpret and potentially contribute to dashboards that visualize user data.

CRM & Automation: While not directly a CRM role, understanding how user data feeds into broader product strategies and potentially marketing automation is a plus.

📝 Enhancement Note: The job description explicitly mentions Figma but then pivots to a strong emphasis on "new tools and ways of getting the job done," particularly AI. This suggests that while Figma is a baseline, the company is eager for candidates who are exploring and integrating emerging AI design technologies.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A core value, encouraging the exploration of new ideas, technologies (especially AI), and methodologies. The team is expected to "fail so the rest of the house can win."

• User-Centricity: A deep commitment to understanding and serving user needs, driving all design and product decisions.

• Collaboration & Mutual Support: Working together in a small, cross-functional team where members actively help each other succeed.

• Agility & Speed: A preference for rapid iteration, quick testing, and getting ideas into the hands of users quickly.

• Courage & Proactivity: The willingness to take initiative, propose new solutions, and challenge the status quo.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration between design, content, tech, and analytics is fundamental to the VG X approach.

• Open Feedback: An environment where constructive feedback is encouraged and valued to improve designs and processes.

• Knowledge Sharing: A culture of sharing learnings, best practices, and insights, especially regarding AI tools and design techniques.

📝 Enhancement Note: The culture is described as "fun, young, and highly competent," suggesting a dynamic and energetic team environment. The emphasis on AI and innovation implies a culture that embraces change and continuous learning.

⚡ Challenges & Growth Opportunities

Challenges:

• Redefining News Consumption: The primary challenge is to create entirely new ways for a generation to consume news, moving beyond traditional article formats.

• AI Integration Complexity: Effectively and ethically integrating AI into the design process and user experience requires continuous learning and adaptation.

• Balancing Innovation with Trust: Creating engaging, AI-driven experiences while maintaining the trust and quality associated with VG's journalistic standards.

• Pace of Change: Navigating the rapidly evolving landscape of AI technology and user expectations.

Learning & Development Opportunities:

• AI Design Specialization: Direct exposure to and application of cutting-edge AI tools and methodologies in a real-world product context.

• Cross-Disciplinary Learning: Working closely with content creators, engineers, and data specialists offers broad exposure to different facets of product development.

• Mentorship: Guidance from a UX Lead and experienced team members within a supportive environment.

• Industry Trends: Staying at the forefront of innovation in media, technology, and AI.

📝 Enhancement Note: The role is designed for growth, offering a steep learning curve in AI-driven product design within a dynamic media environment. The challenges are framed as opportunities for significant professional development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a news experience for a generation that finds traditional news consumption difficult, using AI as a core component?"

• "Describe a time you experimented with a new tool or technology in your design process. What was the outcome, and what did you learn?"

• "Imagine you're tasked with creating an AI feature that helps users understand the 'why' behind a news story. What would be your initial design considerations and research steps?"

• "How do you balance user needs with the potential of new technologies like AI to create compelling experiences?" Company & Culture Questions:

• "What excites you about VG X's mission to reinvent news consumption?"

• "How do you see AI transforming the role of a UX Designer in the next few years?"

• "Describe your ideal team environment and how you contribute to it."

• "How do you stay updated on the latest trends in UX design and AI?" Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation around the problem, your process, your solution, and the impact.

• AI Integration Focus: For relevant projects, clearly articulate the AI tools used, the specific problem they solved, and the measurable outcomes or insights gained.

• Visual Storytelling: Use mockups, prototypes, and user flow diagrams effectively to illustrate your design thinking.

• Be Prepared for Questions: Anticipate questions about your design decisions, your understanding of AI ethics, and your approach to collaboration.

📝 Enhancement Note: Interviewers will be looking for a blend of fundamental UX skills, a genuine interest in AI, and a proactive, experimental mindset. Be ready to speak confidently about both your past work and your future aspirations, particularly concerning AI's role in design.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on the Schibsted Teamtailor careers page.

• Portfolio Customization: Prepare a portfolio that clearly showcases your UX/UI design process, with a dedicated section or highlighted projects demonstrating your experimentation with AI tools and their application to user problems.

• Resume Optimization: Tailor your resume to highlight relevant UX/UI design experience, any exposure to AI tools or concepts, and your ability to collaborate in cross-functional teams. Use keywords like "UX Design," "UI Design," "Interaction Design," "AI Prototyping," and "Figma."

• Interview Preparation: Practice articulating your design process, your approach to user research, and your vision for AI in design. Be ready to present your portfolio and discuss specific projects in detail.

• Company Research: Familiarize yourself with Schibsted, VG, and the VG X initiative. Understand their mission, values, and the broader context of innovation in the media and technology sectors.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.