UX Designer, Prime Video

📍 Job Overview

Job Title: UX Designer, Prime Video

Company: Amazon

Location: London, England, United Kingdom

Job Type: Full-time

Category: User Experience (UX) Design / Product Design

Date Posted: August 25, 2026

Experience Level: 8+ Years (Senior Level)

Remote Status: On-site

🚀 Role Summary

• Design and articulate the future vision for Prime Video's global commerce growth, encompassing content rental, purchase, and subscription services.

• Develop customer-obsessed, delightful solutions that drive measurable impact and enhance the user experience across web, mobile, and TV platforms.

• Collaborate strategically with Product, Engineering, and Business counterparts to launch bar-raising experiences on a global scale.

• Champion design quality and innovation within a large, dynamic organization, ensuring solutions are both scalable and user-centric.

• Translate complex customer problems into intuitive and functional user interfaces and interaction designs.

📝 Enhancement Note: This role is situated within Amazon's Prime Video Global Growth (Commerce) team, indicating a focus on monetizing content and services internationally. The emphasis on "rent, buy, and subscribe" points to a UX Designer deeply involved in e-commerce, digital product transactions, and regional content localization strategies. The "8+ years" experience level suggests a senior individual contributor role requiring strategic thinking and the ability to influence without direct authority.

📈 Primary Responsibilities

• Conduct thorough analysis of customer pain points within the global content commerce ecosystem to design innovative and impactful solutions.

• Partner closely with Product Management to define use cases, high-level requirements, and strategic objectives for new features and platform enhancements.

• Rapidly produce comprehensive design artifacts, including process flows, wireframes, and high-fidelity visual design mockups, to effectively communicate interaction behaviors and user journeys.

• Develop and meticulously maintain detailed user interface (UI) and interaction specifications to guide engineering implementation and ensure design fidelity.

• Articulate and present design recommendations, strategies, and rationale to diverse stakeholders, including cross-functional partners and senior leadership, to secure feedback and gain approval.

• Collaborate with engineering and technology teams to leverage Amazon's platform scale while upholding core user experience principles and maintaining a cohesive brand identity.

• Define and track key performance indicators (KPIs) to measure the success, effectiveness, and customer impact of UX innovations and design decisions.

• Advocate relentlessly for the customer, ensuring their needs and preferences are at the forefront of all design considerations and strategic planning.

📝 Enhancement Note: The responsibilities highlight a blend of strategic visioning and hands-on execution. The emphasis on "measurable impact" and "measuring success and effectiveness" indicates a data-driven approach to design, common in large tech organizations like Amazon, where UX decisions are often validated through A/B testing and performance metrics. The need to present to "senior leadership" underscores the importance of strong communication and persuasion skills.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction (HCI), Interaction Design, Graphic Design, Industrial Design, or a related field, or equivalent practical experience.

Experience: Minimum of 8 years of professional experience in UX design, interaction design, or product design, with a proven track record of delivering complex, large-scope design solutions for mass-market consumer products.

Required Skills:

• Demonstrated expertise in UX design principles and methodologies.

• Proven ability to create and articulate user flows, wireframes, and high-fidelity mockups.

• Strong proficiency in prototyping tools (e.g., Axure, Figma, Sketch, Adobe XD) and familiarity with front-end technologies (HTML, XHTML, JavaScript, CSS) to inform design feasibility.

• Experience in designing for mass-market consumer web and mobile products, with an understanding of platform-specific design patterns and best practices.

• Exceptional visual design skills with a keen eye for detail, typography, and layout.

• Proven ability to think strategically, solve complex problems, and translate business requirements into user-centered design solutions.

• Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels.

• Experience working in a collaborative team environment and directly with developers for design implementation. Preferred Skills:

• Experience with user research methodologies and translating research findings into actionable design insights.

• Familiarity with A/B testing and data analysis to inform design iterations and measure impact.

• Experience in e-commerce, subscription services, or digital media platforms.

• Knowledge of accessibility standards and best practices (WCAG).

• Experience with design systems and their application in large-scale products.

📝 Enhancement Note: The requirement for prototyping experience with specific technologies like HTML, XHTML, JavaScript, CSS, and tools like Axure suggests that the ideal candidate will have a strong understanding of front-end development capabilities and limitations, enabling them to design solutions that are technically feasible and performant. The "8+ years" combined with "mass-market consumer web/mobile products" points towards a senior designer expected to handle significant scope and complexity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio is mandatory, showcasing a minimum of 8 years of design experience with a strong emphasis on complex, large-scope projects.

• The portfolio must demonstrate a clear understanding of the end-to-end design process, from initial concept and user research to final visual design and implementation.

• Include case studies that highlight your problem-solving approach, strategic thinking, and ability to deliver measurable impact.

• Showcase examples of designing for web, mobile, and potentially TV interfaces, with a focus on user journeys and interaction design.

• Demonstrate proficiency in creating process flows, wireframes, and high-fidelity mockups. Process Documentation:

• Case studies should clearly articulate the problem statement, your role and responsibilities, the design process followed, key decisions made, and the resulting outcomes.

• Quantify the impact of your designs using relevant metrics (e.g., conversion rates, engagement, task completion time, customer satisfaction scores) wherever possible.

• Detail your collaboration process with Product Managers, Engineers, and other stakeholders, illustrating how you navigated challenges and achieved consensus.

• Showcase your ability to adapt design strategies based on customer feedback, research findings, and performance data.

📝 Enhancement Note: For a senior UX role at Amazon, the portfolio is critical. It's not just about aesthetics; it needs to prove strategic thinking, problem-solving capabilities, and the ability to deliver tangible business results. Candidates should be prepared to walk through their design process, explain their rationale for key decisions, and demonstrate how their work directly contributed to business objectives and improved customer experience on a large scale.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior UX Designer with 8+ years of experience in London, UK, the estimated salary range is £80,000 - £120,000 per annum. This range is subject to variation based on the candidate's specific experience, skills, and the final negotiation.

Benefits:

• Comprehensive health, dental, and vision insurance.

• Generous paid time off (PTO), including vacation, sick leave, and public holidays.

• Employee stock options (RSUs - Restricted Stock Units) as part of the compensation package.

• Retirement savings plan (e.g., pension scheme) with potential company matching.

• Professional development opportunities, including access to training, conferences, and online learning platforms.

• Employee discounts on Amazon products and services.

• Relocation assistance may be available for candidates moving to London.

• Access to Amazon's extensive internal learning resources and career development programs.

Working Hours: The standard working hours for this role are 40 hours per week. While the role is on-site, Amazon typically offers some degree of flexibility in terms of daily start and end times, provided business needs and collaboration with global teams are met.

📝 Enhancement Note: Amazon is known for offering competitive compensation packages that often include Restricted Stock Units (RSUs), which can significantly increase total compensation over time. The salary range provided is an estimate for a senior-level UX Designer in London, a major tech hub with a high cost of living. Specific benefits and salary will be discussed during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Entertainment, E-commerce, Streaming Media. Prime Video operates at the intersection of these dynamic sectors, leveraging Amazon's vast technological infrastructure and customer base to deliver a premier entertainment experience.

Company Size: Amazon is a global conglomerate with over 1.5 million employees worldwide, making it one of the largest companies globally. This scale offers unparalleled opportunities for impact and career growth.

Founded: Amazon was founded in 1994 by Jeff Bezos, initially as an online bookstore. It has since evolved into a diversified technology giant with a focus on e-commerce, cloud computing (AWS), digital streaming, artificial intelligence, and more.

Team Structure:

• The Prime Video UX team is part of a larger design organization within Amazon, fostering a culture of shared learning and collaboration.

• This specific role is within the Global Growth (Commerce) design team, which likely comprises UX Designers, UX Researchers, Product Managers, and Engineers focused on the monetization aspects of Prime Video.

• The team operates with a degree of autonomy within the broader Prime Video organization, encouraging ownership and initiative. Methodology:

• Amazon's culture is deeply rooted in customer obsession, data-driven decision-making, and a bias for action.

• UX design within Amazon emphasizes iterative development, A/B testing, and continuous improvement based on customer feedback and performance metrics.

• The "Working Backwards" process is a key methodology, where product development often starts with a press release and FAQ document outlining the customer benefit.

Company Website: https://www.amazon.com

📝 Enhancement Note: Amazon's culture is characterized by its "Leadership Principles," which guide decision-making and employee behavior. For a UX Designer, principles like "Customer Obsession," "Invent and Simplify," "Are Right, A Lot," and "Dive Deep" are particularly relevant. The company's scale means that while there's a strong emphasis on standardized processes, there's also ample room for individual contribution and innovation.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Senior UX Designer, typically requiring 8+ years of experience. It represents a significant step beyond mid-level roles, demanding strategic leadership, complex problem-solving, and the ability to mentor junior designers. The scope of influence is global, impacting millions of users.

Reporting Structure: The UX Designer will likely report to a UX Design Manager or Lead within the Prime Video Global Growth (Commerce) team. They will collaborate closely with Product Managers and Engineering Leads for specific initiatives.

Operations Impact: The work directly influences Prime Video's revenue streams by optimizing the customer journey for content acquisition (renting, buying, subscribing). Successful design solutions can lead to increased customer lifetime value, higher conversion rates, and expanded market penetration globally. This role plays a critical part in the commercial success of the Prime Video platform.

Growth Opportunities:

• Leadership: Opportunity to lead design initiatives for major features and product areas, potentially mentoring junior designers.

• Specialization: Deepen expertise in e-commerce UX, internationalization, or specific entertainment verticals within Prime Video.

• Cross-functional Mobility: Potential to move into Product Management, UX Research, or leadership roles within Amazon's broader ecosystem.

• Skill Development: Access to Amazon's extensive learning resources, internal training programs, and opportunities to attend industry conferences.

• Advancement: Clear pathways for promotion to Principal UX Designer, UX Manager, or Director-level roles within Amazon.

📝 Enhancement Note: Amazon offers robust career development frameworks. For a Senior UX Designer, growth often involves taking on larger, more ambiguous problems, leading cross-functional initiatives, and potentially managing a small team or guiding the work of junior designers. The emphasis is on impact and ownership.

🌐 Work Environment

Office Type: This is an on-site role at Amazon's London offices. Amazon offices are typically modern, well-equipped workspaces designed to foster collaboration and productivity.

Office Location(s): The primary location is London, England. Amazon has multiple offices in London, and specific team placement will be communicated during the hiring process. These locations are usually centrally located and well-connected by public transportation.

Workspace Context:

• Collaborative Spaces: Offices will feature a mix of open-plan work areas, private offices, meeting rooms, and informal collaboration zones to support diverse working styles.

• Technology & Tools: Access to high-speed internet, state-of-the-art workstations, and the full suite of Amazon's internal design and productivity tools.

• Team Interaction: Opportunities for frequent face-to-face interaction with fellow UX designers, researchers, product managers, and engineers, facilitating rapid ideation and problem-solving.

• Global Connectivity: While on-site, the role requires significant collaboration with teams in different time zones, necessitating effective use of communication tools and practices.

Work Schedule: Standard 40-hour work week, with flexibility in daily hours possible. The focus is on delivering results and meeting project deadlines. The on-site nature ensures direct team collaboration and integration into the company's operational rhythm.

📝 Enhancement Note: Amazon's office environments are designed to be functional and collaborative. While specific amenities can vary by location, expect a professional setting with resources to support design work and team interaction. The on-site requirement emphasizes the value Amazon places on in-person collaboration and team cohesion for complex projects.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Initial review of resume and online portfolio. Ensure portfolio clearly demonstrates required experience and skills.

2. Recruiter Call: Initial screening call with a recruiter to assess basic qualifications, interest, and cultural fit.

3. Hiring Manager Interview: Deep dive into your experience, design philosophy, and approach to problem-solving. This stage often includes discussing past projects in detail.

4. Design Challenge/Portfolio Presentation: You will likely be asked to present a case study from your portfolio to a panel of UX designers and potentially Product Managers/Engineers. This is where you'll articulate your process, decisions, and impact. Some roles may include a take-home design exercise.

5. Team/Cross-functional Interviews: Interviews with other designers, product managers, and engineers to assess collaboration skills and technical understanding.

6. Final Round/Debrief: A final interview, possibly with senior leadership, to confirm fit and discuss the role and compensation.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest, most relevant projects that showcase end-to-end design thinking, complex problem-solving, and measurable results. Prioritize projects similar in scope or domain to Prime Video's commerce offerings.

• Tell a Story: Structure each case study with a clear narrative: the problem, your role, the process, the solution, and the impact (quantified with data).

• Show, Don't Just Tell: Include high-quality visuals of wireframes, mockups, user flows, and prototypes. Explain the rationale behind your design choices at each step.

• Highlight Collaboration: Emphasize how you worked with product managers, engineers, and other stakeholders. Detail any challenges faced and how you overcame them collaboratively.

• Focus on Impact: Clearly articulate the business and customer outcomes achieved by your designs. Use metrics to demonstrate success.

Challenge Preparation:

• Understand Amazon's Context: Research Prime Video's current offerings, especially its commerce features (rent, buy, subscribe). Understand the competitive landscape and Amazon's unique value proposition.

• Practice Presenting: Rehearse your portfolio presentation to ensure clarity, conciseness, and confidence. Be prepared to answer detailed questions about your work and design decisions.

• Anticipate Behavioral Questions: Prepare examples using the STAR method (Situation, Task, Action, Result) for common behavioral questions related to teamwork, problem-solving, and leadership.

• Think Critically: Be ready to discuss design challenges on the spot, demonstrating your ability to think critically and apply your design process to new problems.

📝 Enhancement Note: Amazon's interview process is known for its rigor. A strong portfolio that clearly demonstrates the "Amazonian" way of thinking – customer obsession, data-driven decisions, and bias for action – will be crucial. Be prepared to defend your design decisions with data and a clear understanding of user needs and business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, Axure RP. Proficiency in at least one major design tool is essential. Axure is specifically mentioned for prototyping.

• Wireframing & Flow Mapping: Tools like Miro, Lucidchart, or built-in features within design suites for creating process flows and user journeys.

• Visual Design: Adobe Creative Suite (Photoshop, Illustrator) for asset creation and refinement.

Analytics & Reporting:

• Data Analysis Tools: Experience with tools like Tableau, Looker, or internal Amazon analytics platforms to understand user behavior and measure design impact.

• A/B Testing Platforms: Familiarity with tools used for conducting and analyzing A/B tests to validate design hypotheses.

CRM & Automation:

• While not directly a UX tool, understanding how CRM systems (like Salesforce) and marketing automation platforms integrate with user experiences can be beneficial for context, especially in a commerce-focused role. Collaboration & Project Management:

• Communication: Slack, Microsoft Teams, Amazon Chime.

• Project Management: Jira, Confluence, Asana, Trello for tracking tasks and project progress.

📝 Enhancement Note: The explicit mention of Axure for prototyping, alongside HTML/JavaScript/CSS, suggests an expectation for designers who can create detailed, functional prototypes and understand the technical underpinnings of web and mobile experiences. Familiarity with Amazon's internal tools is often learned on the job, but proficiency with industry-standard design and collaboration software is expected.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A foundational principle at Amazon. Designers must deeply understand and advocate for the customer's needs and experience.

• Invent and Simplify: Encourage innovation and finding straightforward solutions to complex problems.

• Are Right, A Lot: While encouraging debate, the expectation is to make sound, data-informed decisions and learn from mistakes.

• Dive Deep: Understand the underlying details and context to make informed decisions and solve problems effectively.

• Bias for Action: Emphasize making decisions and executing quickly, understanding that speed is critical in a dynamic market.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Product Managers, Engineers, UX Researchers, and Marketing teams is paramount. This involves active participation in planning, design reviews, and development sprints.

• Data-Informed Debate: Design discussions are often driven by data and customer insights, fostering constructive debate to arrive at the best solution.

• Ownership and Accountability: Team members are expected to take ownership of their work and be accountable for outcomes.

• Mentorship and Support: The team culture encourages mutual support, knowledge sharing, and professional development among its members.

📝 Enhancement Note: Amazon's culture is highly performance-oriented and driven by its Leadership Principles. For a UX Designer, embodying "Customer Obsession" and "Invent and Simplify" while demonstrating a "Bias for Action" and the ability to "Dive Deep" into user problems will be key to success and integration within the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Scale and Complexity: Designing for millions of users globally across diverse markets presents significant technical and user experience challenges.

• Balancing Innovation with Execution: The need to innovate while also meeting aggressive timelines and engineering constraints.

• Global Localization: Adapting designs for different cultural nuances, languages, and market-specific content preferences.

• Stakeholder Alignment: Navigating diverse opinions and priorities among various stakeholders (Product, Engineering, Marketing, Legal) to achieve consensus.

• Measuring Impact: Accurately attributing business outcomes to specific design changes in a complex product ecosystem.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in areas like interaction design, visual design, prototyping, and user research through internal training and project work.

• Cross-Disciplinary Knowledge: Gain deep insights into product management, software engineering, and business strategy within the entertainment and e-commerce sectors.

• Leadership Development: Potential to take on leadership roles, mentor junior designers, and influence product strategy at a higher level.

• Industry Exposure: Access to Amazon's internal design community, potential to attend industry conferences, and learn from best practices across the company.

• Career Pathing: Clear pathways for advancement within Amazon's UX design organization, including Principal Designer, Manager, or Director roles.

📝 Enhancement Note: The challenges inherent in this role at Amazon are significant but also present substantial opportunities for professional growth. Tackling these challenges effectively will build a strong foundation for career advancement within the company and the broader tech industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to make a difficult trade-off between user needs and business goals. How did you approach it, and what was the outcome?" (Focus on customer obsession vs. business impact).

• "Walk us through a complex design problem you solved for a global audience. What were the key challenges, your process, and the measurable results?" (Demonstrate end-to-end process, scale, and impact).

• "How do you ensure your designs are accessible and inclusive for a diverse user base?" (Address accessibility and global considerations).

• "Imagine we want to increase subscription rates for Prime Video in a new international market. What would be your first steps as a UX Designer?" (Showcase strategic thinking and problem-framing). Company & Culture Questions:

• "What excites you about Prime Video and Amazon's approach to entertainment commerce?" (Research current initiatives, competitors, and Amazon's leadership principles).

• "How do you handle constructive criticism or disagreement from stakeholders or team members?" (Demonstrate collaboration and ability to incorporate feedback).

• "Describe a time you had to influence senior leadership with your design recommendations." (Highlight communication, persuasion, and data-driven arguments).

• "How do you embody Amazon's Leadership Principles in your daily work?" (Connect your experiences to principles like Customer Obsession, Invent & Simplify, Bias for Action). Portfolio Presentation Strategy:

• Structure is Key: Clearly outline the problem, your role, the process, the solution, and the results for each case study.

• Quantify Impact: Use data points (e.g., X% increase in conversion, Y% reduction in task time) to demonstrate the effectiveness of your designs.

• Articulate Rationale: Be prepared to explain why you made specific design decisions at each stage.

• Showcase Collaboration: Highlight how you worked with product, engineering, and other teams.

• Be Ready for Deep Dives: Expect detailed questions about your process, tools, and decision-making. Practice articulating your thinking concisely and clearly.

📝 Enhancement Note: Amazon interviews are rigorous and designed to assess not only design skills but also cultural fit and alignment with their Leadership Principles. Preparing specific examples using the STAR method and thoroughly understanding Amazon's business and values will be critical for success.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Amazon Jobs portal via the provided link.

• Customize Your Resume: Tailor your resume to highlight experience in UX design for large-scale consumer products, e-commerce, and global platforms. Use keywords from the job description such as "UX Designer," "Interaction Design," "Prototyping," "Global Growth," and "Commerce." Quantify achievements with metrics where possible.

• Prepare Your Portfolio: Ensure your online portfolio is up-to-date, easily navigable, and showcases 3-4 of your strongest, most relevant case studies. Focus on demonstrating your end-to-end design process, problem-solving abilities, and measurable impact.

• Practice Interview Responses: Rehearse answers to common UX interview questions, behavioral questions (using the STAR method), and prepare to present your portfolio case studies compellingly. Practice articulating your design rationale and collaboration experiences.

• Research Amazon & Prime Video: Understand Amazon's Leadership Principles, Prime Video's business objectives (especially regarding global commerce), and its competitive landscape. This will enable you to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.