Senior Product Designer (B2B Product) at AirHelp

📍 Job Overview

Job Title: Senior Product Designer (B2B Product)

Company: AirHelp

Location: Barcelona, Catalonia, Spain

Job Type: FULL_TIME

Category: Product Design / Go-to-Market Operations

Date Posted: 2026-09-15

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

Drive end-to-end design strategy for AirHelp's B2B product ecosystem, encompassing partner-facing interfaces, claims and payout workflows, and customer communication journeys.
Develop and maintain a comprehensive B2B marketing and sales toolkit, including decks, one-pagers, and campaign assets, tailored to specific partner audiences like OTAs, insurers, and travel management companies.
Apply a deep understanding of B2B buyer psychology and industry-specific pain points to ensure all design deliverables resonate with partner needs and drive conversion.
Integrate design thinking and user research insights into early-stage product and go-to-market planning, collaborating closely with Product and Product Marketing teams to ground strategies in validated user needs.

📝 Enhancement Note: This role sits at the intersection of Product Design and Go-to-Market (GTM) Operations. While the primary title is Product Designer, the responsibilities heavily lean into supporting the B2B sales and marketing functions through design, research, and collateral creation. This requires a strong blend of user-centric design principles and a commercial mindset focused on driving B2B sales and partner engagement. The emphasis on "sales and marketing collateral" and "partner research to validate real pain points" indicates a strategic GTM component.

📈 Primary Responsibilities

Own the complete design lifecycle for B2B products, from initial concept and partner research through to the delivery of polished product experiences, end-user communications, and marketing website elements.
Create and manage a B2B marketing toolkit, ensuring sales decks, one-pagers, campaign assets, and demo visuals are precisely targeted to the distinct needs of B2B buyers such as Online Travel Agencies (OTAs), insurance providers, and travel management companies.
Conduct rigorous partner interviews, usability testing sessions, and business case validation exercises to ensure all design outputs are grounded in authentic user pain points and demonstrable proof points, rather than assumptions.
Develop and maintain design continuity across the entire partner journey, ensuring a seamless experience from initial partner-facing product interactions to the end-user (traveler) experience.
Collaborate closely with Product Management and Product Marketing to integrate design thinking and user insights into the strategic planning of new B2B initiatives and go-to-market strategies.
Implement a data-informed design process, testing and iterating on partner-facing and end-user flows based on real usage data and user feedback, and systematically feeding these learnings back into the design process.
Finalize all launch collateral, ensuring readiness for market, and actively gather feedback from early adopter partners to inform future iterations and design improvements.
Establish and refine a repeatable design process for B2B initiatives, leveraging learnings and success stories from each launch to inform and enhance subsequent product development cycles as the B2B roadmap expands.

📝 Enhancement Note: The emphasis on "partner-facing product experiences," "claims and payout flows," and "marketing website" alongside "sales and marketing collateral" and "partner research" highlights a hybrid role. This individual will be responsible for both the user experience of B2B platforms and the communication assets that support the sales and marketing efforts for these platforms. The expectation to "bridge design and go-to-market" is a critical differentiator.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field. Equivalent practical experience will also be considered.

Experience: Minimum of 5-10 years of professional experience in product design, with a significant focus on B2B products and go-to-market strategies.

Required Skills:

Proven expertise in end-to-end product design, from user research and ideation to high-fidelity prototyping and final asset delivery.
Demonstrated experience in designing for B2B audiences, with a strong understanding of buyer psychology and business needs across sectors like OTAs, insurance, and TMCs.
Proficiency in conducting user research methodologies, including partner interviews, usability testing, and assumption validation, to inform design decisions.
Advanced skills in design and prototyping tools, particularly Figma, for creating complex user flows, interactive prototypes, and polished design assets.
Ability to think in systems, ensuring design continuity and consistency across partner-facing products, end-user journeys, and marketing collateral.
Strong command of English for business communication, stakeholder alignment, and client interactions.
Experience operating effectively within structured go-to-market processes, understanding the impact of design timing on speed to market. Preferred Skills:
Experience in building and maintaining marketing and sales collateral, including sales decks, one-pagers, and campaign assets.
Familiarity with AI tools for design exploration, validation, and workflow acceleration.
Experience working with distributed or external engineering teams and understanding the process of translating designs into production-ready solutions.
A portfolio showcasing successful B2B product launches with measurable business impact and a clear understanding of conversion optimization.
Experience in the travel tech industry, with an understanding of flight disruption claims and related services.

📝 Enhancement Note: The experience level is inferred from the "Senior" title and the scope of responsibilities, which typically require several years of dedicated B2B product design and GTM support experience. The "5-10 years" benchmark is a common range for senior-level design roles. The emphasis on "business acumen" and "marketing collateral" suggests a need for skills beyond typical UX/UI, leaning into commercial design support.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated portfolio demonstrating end-to-end B2B product design projects, highlighting your role, process, and impact.
Case studies that clearly articulate the B2B buyer context, the user pain points addressed, and the design solutions implemented.
Evidence of how your designs have driven conversion, improved partner engagement, or contributed to successful go-to-market outcomes.
Examples of marketing and sales collateral design that effectively communicate value propositions to B2B audiences.
Demonstrations of system thinking, showing how individual design elements connect to a larger B2B ecosystem and user journey. Process Documentation:
Showcase experience in developing and documenting repeatable design processes for B2B initiatives, from research to launch.
Include examples of how you've leveraged user research and data to iterate on and improve existing B2B product and communication flows.
Present a clear understanding of how design integrates into agile development and go-to-market launch cycles, including considerations for timing and collaboration.
Provide evidence of creating and managing design systems or style guides that ensure consistency across B2B products and marketing materials.

📝 Enhancement Note: For a Senior Product Designer role with a strong GTM component, a portfolio is critical. It needs to go beyond just visual design and demonstrate strategic thinking, user research capabilities, and an understanding of how design supports business objectives, particularly in a B2B context. The emphasis on "partner research," "business case validation," and "sales collateral" necessitates a portfolio that showcases these specific skills.

💵 Compensation & Benefits

Salary Range: €70,000 - €80,000 per year (for Barcelona employment contract)

Benefits:

Private life and health insurance, providing comprehensive coverage for employees and their families.
Flexible benefits package allowing for personalization, including subsidies for gym memberships, personal education, childcare, public transportation, or leisure travel.
Annual travel allowance to support personal travel and exploration.
Opportunity to "Work from anywhere" for up to 2 weeks per year, offering flexibility in work location.
Language classes to support professional development and cultural integration.
Personalized progression plan designed to foster career growth and skill development.
Access to internal training programs and knowledge-sharing events to promote continuous learning.
Unlimited, free use of AirHelp’s services, allowing employees to benefit from the company's core offerings.
Pre-paid virtual card for convenient expense management and potential use for work-related needs.
Office commute subsidy to offset transportation costs for on-site work.
Access to a mindfulness and well-being platform (Mindgram) for mental health support.
Regular team days and parties to foster team cohesion and a positive work environment.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility offered through the "work from anywhere" policy and a hybrid work model.

📝 Enhancement Note: The salary range for Barcelona has been explicitly provided in the job description. The benefits listed are comprehensive and directly extracted from the provided text, tailored for clarity. The working hours are inferred from the standard "FULL_TIME" employment type and common industry practice.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Tech, focused on helping travelers claim compensation for disrupted flights and expanding into broader travel protection and convenience products.

Company Size: AirHelp is a global company with a significant presence, indicating a mid-to-large size organization that likely has established processes but still retains agility. The exact size isn't specified but the scope of operations suggests more than 200 employees.

Founded: Founded over thirteen years ago, AirHelp possesses deep experience in its niche and has built a substantial proprietary flight dataset, signaling a company with a strong foundation and a history of innovation.

Team Structure:

The B2B product design function likely operates within a broader Product and Engineering department, with close collaboration with Sales, Marketing, and Customer Success teams.
Reporting structure for this Senior role would typically be to a Head of Product Design, Design Lead, or potentially a Director of Product, with direct interaction with Product Managers and Product Marketers.
Cross-functional collaboration is central, especially with commercial teams (Sales, Partnerships) to understand B2B buyer needs and with Product Marketing to align messaging and collateral with product strategy. Methodology:
Data-driven decision-making is a core tenet, leveraging AirHelp's extensive flight datasets for insights and product development.
Design thinking and user-centric approaches are fundamental, with an emphasis on research, validation, and iterative improvements.
Agile methodologies are likely employed for product development and GTM planning, requiring designers to be adaptable and efficient.
A pragmatic approach to design, utilizing tools like AI to accelerate workflows and focusing on shipping impactful solutions.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: Company context is derived from the provided description, highlighting its mission, history, and unique data assets. The team structure and methodology are inferred based on standard practices for a Senior Product Designer role within a tech company of AirHelp's apparent scale and industry focus.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, signifying a position of significant responsibility and autonomy. It requires a proven track record in product design, particularly within B2B contexts, and the ability to lead design initiatives from conception to execution. The role involves strategic input into product and GTM planning, not just execution of design tasks.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product Design. They will collaborate extensively with Product Managers, Product Marketers, Sales teams, and Engineering. This cross-functional interaction is key to understanding business needs and translating them into effective design solutions.

Operations Impact: The role's impact is substantial, directly influencing the success of AirHelp's B2B offerings. By designing compelling partner-facing products and effective sales/marketing collateral, this individual will contribute to acquiring new B2B partners, enhancing existing relationships, driving revenue growth, and solidifying AirHelp's position in the travel tech market. The success of B2B launches and the quality of the partner toolkit will be key metrics of impact.

Growth Opportunities:

Specialization: Deepen expertise in B2B product design, travel tech, or GTM strategy enablement through design.
Leadership: Transition into a Lead Product Designer role, managing a small team or specific product areas, or mentor junior designers.
Cross-functional Advancement: Move into Product Management or Product Marketing roles by leveraging a strong understanding of user needs and market strategy.
Skill Development: Continuous learning through internal training, knowledge-sharing events, and potentially external conferences or certifications, focusing on areas like advanced research methodologies, AI in design, or business strategy.

📝 Enhancement Note: The growth analysis is based on typical career paths for senior design roles within tech companies, emphasizing specialization, leadership, and cross-functional opportunities. The "personalized progression plan" mentioned in the benefits further supports this analysis.

🌐 Work Environment

Office Type: Hybrid work model, allowing for a blend of remote work and in-office collaboration. The specific office environment in Barcelona would likely be modern and equipped to support collaborative design work.

Office Location(s): Barcelona, Catalonia, Spain. This location offers a vibrant city environment with access to a strong tech talent pool.

Workspace Context:

Collaboration: The hybrid model and emphasis on team days suggest a culture that values both focused individual work and in-person collaboration, vital for design sprints, brainstorming, and stakeholder alignment.
Tools & Technology: Access to standard design software (Figma), potential integration with AI tools, and collaboration platforms necessary for a distributed team environment.
Team Interaction: Opportunities to interact with diverse teams across Product, Engineering, Marketing, and Sales, fostering a holistic understanding of the business and product lifecycle.

Work Schedule: While specific hours are not detailed, a standard full-time schedule (likely 40 hours/week) is expected, with a degree of flexibility inherent in the hybrid and "work from anywhere" policies. This allows for effective management of design processes, research activities, and GTM support, balancing individual focus time with collaborative needs.

📝 Enhancement Note: The work environment details are inferred from the "Hybrid" work arrangement, the specified location, and the general context of a global tech company. The emphasis on collaboration and the availability of various subsidies suggest a supportive and well-equipped office space.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role.
Portfolio Review & Design Challenge: Presentation of your portfolio, focusing on B2B projects, with a potential design challenge designed to assess your problem-solving skills, design process, and ability to work within AirHelp's context. This may involve a case study presentation or a live design exercise.
Hiring Manager Interview: Deeper dive into your experience, B2B design philosophy, GTM understanding, and how you approach collaboration with commercial and product teams.
Team Interviews: Meetings with potential peers (other designers, product managers, product marketers) to evaluate collaboration style, communication, and technical proficiency.
Final Round: Potentially a discussion with senior leadership to assess strategic alignment and overall fit.

Portfolio Review Tips:

Curate for B2B Impact: Select projects that specifically highlight your experience with B2B products, partner-facing interfaces, and GTM enablement through design. Quantify impact where possible (e.g., improved conversion rates, increased partner satisfaction).
Showcase the Process: Clearly articulate your design process for each case study, emphasizing user research, problem definition, ideation, validation (partner interviews, usability tests), and iteration.
Highlight GTM Contribution: Include examples of sales decks, marketing collateral, or other GTM assets you've designed, explaining how they supported business objectives.
Demonstrate System Thinking: Explain how your designs create a cohesive experience across different touchpoints (product, communication, marketing).
Communicate Clearly: Be prepared to articulate your design decisions and rationale concisely and persuasively to both design and non-design stakeholders.

Challenge Preparation:

Understand the B2B Context: Research AirHelp's B2B offerings, target partners (OTAs, insurers, TMCs), and the travel tech landscape.
Focus on Problem-Solving: Be ready to tackle a problem that requires understanding user needs (both partner and end-user), business goals, and technical constraints.
Emphasize Strategy: Your approach should demonstrate strategic thinking, not just aesthetic execution. How does your design solution align with AirHelp's business objectives?
Practice Communication: Prepare to present your solution clearly, justify your choices, and discuss potential trade-offs and next steps.

📝 Enhancement Note: The application and interview process is generalized for a senior-level design role in a tech company, with specific emphasis on the B2B and GTM aspects mentioned in the job description. The portfolio review and challenge preparation are tailored to the unique requirements of this hybrid role.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Expected to be the primary tool for UI/UX design, prototyping, and collaboration, given its industry prevalence and AirHelp's likely adoption.
AI Tools: Explicitly mentioned for exploring ideas, validating directions, and accelerating workflow, indicating an openness to leveraging AI in the design process.
Prototyping Tools: Beyond Figma's capabilities, other tools might be used for advanced interactive prototypes or user testing.
Design System Management Tools: If a mature design system exists, tools for managing components and ensuring consistency would be relevant.

Analytics & Reporting:

Product Analytics Platforms (e.g., Amplitude, Mixpanel, Google Analytics): To understand user behavior within B2B products and end-user journeys, informing design iterations.
Data Visualization Tools (e.g., Tableau, Power BI): Potentially used to analyze user data and present findings to stakeholders, although direct use by the designer might be limited.

CRM & Automation:

CRM Systems (e.g., Salesforce, HubSpot): Understanding how product designs integrate with CRM data and workflows for sales and partner management.
Marketing Automation Platforms: Awareness of how designs for marketing collateral integrate with platforms used for campaign execution.
Integration Tools: Familiarity with how different systems connect to ensure seamless data flow between partner-facing products, end-user communications, and sales/marketing tools.

📝 Enhancement Note: The tools and technology stack are inferred based on industry standards for senior product designers in tech companies, the explicit mention of Figma and AI tools, and the nature of B2B product design and GTM support.

👥 Team Culture & Values

Operations Values:

Customer-Centricity (B2B Focus): A strong emphasis on understanding and serving the distinct needs of B2B partners (OTAs, insurers, TMCs) and their end-users.
Data-Driven Decision Making: Utilizing AirHelp's extensive flight data and user analytics to inform design choices and validate product strategies.
Innovation & Agility: A culture that embraces new technologies (like AI in design), adapts quickly to market changes, and encourages pragmatic problem-solving in fast-moving environments.
Collaboration & Communication: Valuing open communication, clear articulation of design decisions, and strong partnerships across departments (Product, Engineering, Sales, Marketing).
Ownership & Accountability: Encouraging individuals to take initiative, drive projects forward, and take responsibility for outcomes, especially in ambiguous situations.

Collaboration Style:

Cross-Functional Integration: Design is not siloed but deeply integrated with Product Management, Product Marketing, Engineering, and Commercial teams to ensure alignment and effective GTM execution.
Feedback-Driven: An environment where constructive feedback is welcomed and utilized to refine designs and processes, with a focus on continuous improvement.
Knowledge Sharing: Encouraging internal training and knowledge-sharing events to foster collective growth and best practice dissemination across teams.

📝 Enhancement Note: These values and collaboration styles are inferred from the job description's emphasis on B2B buyer needs, data, agility, communication with commercial stakeholders, and the company's mission.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing B2B & End-User Needs: Designing experiences that effectively serve both the business objectives of partners and the practical needs of end-users (travelers).
Navigating Ambiguity: Operating effectively in a fast-paced, potentially ambiguous environment, requiring self-direction and proactive problem-solving.
Bridging Design & GTM: Seamlessly transitioning between strategic product design and the creation of sales/marketing collateral, ensuring consistent messaging and quality.
Data Integration & Interpretation: Effectively leveraging complex flight data and user analytics to inform design decisions and validate assumptions.
Cross-Functional Alignment: Gaining buy-in and maintaining alignment with diverse stakeholders, including commercial teams with different priorities.

Learning & Development Opportunities:

Deepen B2B Product Expertise: Gain extensive experience in understanding and designing for complex B2B sales cycles and partner ecosystems.
Master GTM Design Enablement: Develop specialized skills in creating impactful sales and marketing assets that directly support revenue generation.
Explore AI in Design: Experiment with and integrate emerging AI tools into the design workflow to enhance efficiency and creativity.
Strategic Product Input: Contribute significantly to early-stage product strategy and go-to-market planning, influencing the direction of B2B offerings.
Industry Insight: Gain a comprehensive understanding of the travel tech industry and the dynamics of B2B partnerships within it.

📝 Enhancement Note: Challenges and growth opportunities are derived from the role's specific requirements, industry context, and the implied demands of a senior-level position in a dynamic company.

💡 Interview Preparation

Strategy Questions:

"Describe a time you designed a B2B product or feature. What was the problem, your process, and the outcome? How did you ensure it met the needs of both the business partner and the end-user?"
"How do you approach creating sales and marketing collateral that effectively communicates a product's value to a B2B audience? Walk us through an example from your portfolio."
"Given our focus on travel tech and flight disruptions, how would you approach researching and understanding the pain points of a new potential B2B partner, such as a large insurance provider?"
"How do you balance the need for design rigor with the urgency of go-to-market timelines in a fast-moving environment?" Company & Culture Questions:
"What interests you about AirHelp's mission and our position in the travel tech market?"
"How do you see your design skills contributing to our B2B growth strategy?"
"Describe your ideal collaboration with Product Managers, Product Marketers, and Sales teams. How do you ensure alignment and trust?"
"How do you approach working in a hybrid environment and contributing to team culture remotely and in-office?" Portfolio Presentation Strategy:
Structure Your Narrative: For each B2B case study, clearly outline the business problem, target partner, user pain points, your design process (research, ideation, validation, iteration), the solution, and the measurable impact.
Highlight GTM Elements: If you have designed sales decks, one-pagers, or campaign assets, dedicate a section to these, explaining the strategic intent and how they supported sales efforts.
Showcase System Thinking: Explain how your B2B product designs integrate with end-user experiences and marketing communications.
Be Data-Informed: Reference any data or research findings that influenced your design decisions and outcomes.
Practice Conciseness: Be prepared to present your key projects within the allotted time, focusing on the most relevant aspects for this role.

📝 Enhancement Note: Interview questions and preparation tips are crafted to align with the specific demands of the Senior Product Designer role at AirHelp, emphasizing B2B context, GTM collaboration, research rigor, and the company's industry.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application directly through the provided Workable link.
Portfolio Customization: Tailor your portfolio to prominently feature B2B product design projects, GTM collateral, and case studies that demonstrate your understanding of partner needs and business impact. Quantify achievements wherever possible.
Resume Optimization: Ensure your resume highlights experience relevant to B2B product design, user research, GTM strategy support, and proficiency in tools like Figma. Use keywords from the job description to align with ATS scanning.
Prepare Your Narrative: Practice articulating your design process, decision-making rationale, and the impact of your work, especially in B2B and GTM contexts. Be ready to discuss specific projects from your portfolio in detail.
Company Research: Thoroughly research AirHelp's mission, B2B offerings, target partners, and recent news to demonstrate genuine interest and understanding during interviews. Focus on how your skills can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer (B2B Product)