Senior Product Designer (B2B Product) at AirHelp

📍 Job Overview

Job Title: Senior Product Designer (B2B Product)

Company: AirHelp

Location: Berlin, Germany

Job Type: FULL_TIME

Category: Product Design / Go-to-Market Operations

Date Posted: 2026-09-15

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

Drive end-to-end design ownership for AirHelp's B2B product ecosystem, ensuring a cohesive and impactful user experience for partners.
Translate complex business requirements and user pain points into intuitive partner-facing product experiences, claims/payout flows, and end-user communications.
Develop and maintain a comprehensive B2B marketing toolkit, including sales decks, one-pagers, and demo visuals, to support Go-to-Market (GTM) strategies.
Leverage user research, usability testing, and partner interviews to validate design decisions and ensure deliverables are grounded in real-world needs and business objectives.

📝 Enhancement Note: This role sits at the intersection of Product Design and Go-to-Market (GTM) Strategy, requiring a candidate who can not only design exceptional user experiences but also understand and cater to the specific needs of B2B buyers and their sales cycles. The emphasis on "design thinking and user pain point insights during early-stage product and go-to-market planning" highlights a strategic, consultative aspect to the design function.

📈 Primary Responsibilities

Own the complete design lifecycle for B2B products, from initial concept and user research to final implementation and iteration, covering partner-facing interfaces, notification journeys, and the marketing website.
Create and manage a robust B2B marketing toolkit, ensuring all sales collateral, campaign assets, and demo visuals are aligned with product strategy and effectively communicate value propositions to partners like OTAs, insurers, and travel management companies.
Conduct rigorous user research, including partner interviews and usability testing, to identify and validate key user pain points, informing design decisions and ensuring product-market fit.
Collaborate closely with Product Management, Product Marketing, and commercial stakeholders to integrate design thinking into early-stage product planning and GTM initiatives.
Design for continuity across the B2B customer journey, ensuring a seamless experience from the initial partner engagement through to the end-user's interaction with AirHelp's services.
Test and iterate on partner-facing and end-user flows based on real usage data and feedback, continuously improving the product experience and driving conversion rates.
Develop a repeatable design process for B2B initiatives, documenting learnings and success stories to inform future product development and GTM strategies.

📝 Enhancement Note: The responsibilities emphasize a proactive and strategic approach to design, extending beyond traditional UI/UX to encompass GTM support, business case validation, and process development. The expectation to "feed findings back into design" and "build a repeatable design process" indicates a focus on continuous improvement and operational efficiency within the design function.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 5-10 years of experience in product design, with a significant focus on B2B products and understanding of business marketing principles.

Required Skills:

Product Design Expertise: Proven ability to own end-to-end design for complex B2B products, including user flows, wireframing, prototyping, and high-fidelity UI design.
B2B Buyer Psychology: Deep understanding of B2B buyer contexts (OTAs, insurers, travel management companies) and the ability to translate insights into compelling product and partner experiences that drive conversion.
User Research & Validation: Proficiency in conducting partner interviews, usability testing, and business case validation to ground design decisions in empirical data and user needs.
System Thinking: Ability to design for continuity across interconnected B2B products, end-user journeys, and sales collateral, ensuring a unified brand and user experience.
Go-to-Market (GTM) Collaboration: Experience working within structured GTM processes, understanding how design timing impacts speed to market and effectively partnering with commercial teams.
Communication & Stakeholder Management: Exceptional ability to communicate design decisions clearly and persuasively to diverse stakeholders, including commercial teams, building trust and driving alignment.
Agile & Iterative Design: Comfort working in fast-moving, ambiguous environments, taking ownership, and employing an iterative approach to design and development.
Tool Proficiency: Advanced skills in design and prototyping tools such as Figma, and familiarity with leveraging AI tools for design exploration and workflow acceleration.
Business English Fluency: Professional proficiency in written and spoken English to effectively collaborate with international teams and stakeholders.

Preferred Skills:

Experience designing for the travel tech industry.
Familiarity with data analysis and using data to inform design decisions.
Experience creating sales decks and marketing collateral.
Knowledge of design systems and their application in a B2B context.

📝 Enhancement Note: The qualifications highlight a blend of strong design craft with a strategic business acumen. The emphasis on "research rigor" and "thinking in systems" points to a need for a designer who can operate autonomously and contribute to strategic decision-making, not just execute design tasks. The mention of AI tools suggests an openness to innovative workflow enhancements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

B2B Product Case Studies: Showcase 2-3 detailed case studies demonstrating end-to-end product design for B2B products, highlighting your role, process, challenges, and quantifiable outcomes.
User Research & Validation Examples: Include evidence of your research methodologies, such as user interview summaries, usability testing findings, or validation of business hypotheses.
GTM Collateral Examples: Present examples of sales decks, one-pagers, or demo visuals you have created, illustrating your ability to translate product value into effective marketing materials.
System Design Examples: Demonstrate how you've designed for continuity and consistency across different touchpoints within a B2B ecosystem.

Process Documentation:

Workflow Design & Optimization: Detail your process for mapping user journeys, identifying pain points, and designing optimized workflows for B2B partner experiences and internal claims processes.
Iterative Design & Feedback Loops: Illustrate your approach to testing designs, gathering user feedback, and iterating on solutions based on real-world usage data and stakeholder input.
Collaboration & Communication: Provide examples of how you've collaborated with cross-functional teams (Product, Marketing, Engineering) and communicated design decisions to non-design stakeholders.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating a holistic approach to product design within a commercial context. Candidates should be prepared to showcase not just visual design skills but also their strategic thinking, research capabilities, and ability to support Go-to-Market efforts with tangible design assets.

💵 Compensation & Benefits

Salary Range:

Berlin, Germany: 85,000 - 95,000 Euro per year (full employment contract)

Benefits:

Comprehensive Health Coverage: Private life and health insurance.
Flexible Benefits Package: Customizable to include gym memberships, personal education, childcare support, public transportation subsidies, or leisure travel subsidies.
Travel Perks: Annual travel allowance and the ability to work from anywhere for up to 2 weeks per year.
Professional Development: Language classes, personalized progression plans, internal training programs, and knowledge-sharing events.
Employee Benefits: Unlimited, free use of AirHelp’s services, a pre-paid virtual card, and an office commute subsidy.
Well-being Support: Access to a mindfulness and well-being platform (Mindgram).
Team Engagement: Regular team days and parties.

Working Hours: 40 hours per week, with a hybrid work arrangement.

📝 Enhancement Note: The salary range provided is specific to Berlin, Germany, and is based on the provided job description. It reflects a competitive offering for a Senior Product Designer role with B2B expertise in a major European tech hub. The extensive benefits package underscores AirHelp's commitment to employee well-being, professional growth, and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology (Travel Tech). AirHelp leverages proprietary flight disruption data to offer travel protection and convenience products.

Company Size: The LinkedIn company data indicates AirHelp has between 501-1000 employees, positioning it as a mid-to-large sized tech company with established processes but still retaining agility.

Founded: AirHelp was founded in 2011, giving it over a decade of experience in the travel disruption and compensation space, establishing significant market expertise and a robust data infrastructure.

Team Structure:

Product Design Team: Likely comprised of designers specializing in different areas, with this Senior role focusing specifically on the B2B product ecosystem.
Cross-Functional Collaboration: The role requires close partnership with Product Management, Product Marketing, Commercial Teams, Engineers (potentially distributed or external), and GTM stakeholders.
Reporting: While not explicitly stated, a Senior Product Designer typically reports into a Head of Product Design, Design Lead, or potentially a Director of Product.

Methodology:

Data-Driven Design: Emphasis on using proprietary flight datasets, real usage data, and user research to inform design decisions.
Agile & Iterative Development: The role operates within a fast-moving environment, necessitating an agile approach to design and development, with continuous testing and iteration.
User-Centricity: A strong focus on understanding and addressing real user pain points, particularly for B2B buyers.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: AirHelp's position as a leader in travel tech, built on a unique data advantage, suggests a culture that values innovation, data integrity, and customer-centricity. The B2B focus for this role indicates a strategic expansion beyond their core consumer offering, requiring designers who can navigate complex business relationships and value propositions.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of autonomy, strategic contribution, and mentorship expectation. The role is responsible for end-to-end ownership of a significant product area (B2B ecosystem), requiring a high degree of problem-solving and decision-making.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product Design, working closely with Product Managers, Product Marketers, and Sales/Commercial teams. This structure facilitates cross-functional collaboration and ensures design is integrated into the broader GTM strategy.

Operations Impact: The Senior Product Designer's work will directly impact AirHelp's revenue growth by enhancing the B2B product experience, improving conversion rates for partners, and supporting sales efforts with effective collateral. Their contributions are crucial for expanding AirHelp's market reach and solidifying its position as a comprehensive travel protection provider.

Growth Opportunities:

Specialization: Deepen expertise in B2B product design, travel tech, or GTM strategy.
Leadership: Potential to move into a Lead Designer, Design Manager, or Product Strategy role, mentoring junior designers and influencing product roadmaps.
Skill Development: Opportunities to hone skills in user research, business analysis, stakeholder management, and potentially explore adjacent areas like UX writing or service design.
Strategic Influence: Contribute to the strategic direction of AirHelp's B2B offerings and shape the future of their partner ecosystem.

📝 Enhancement Note: The role offers significant growth potential beyond individual contribution, with clear pathways into leadership and strategic roles, particularly within the expanding B2B segment of AirHelp. The emphasis on continuous learning and mentorship aligns with a supportive career development environment.

🌐 Work Environment

Office Type: Hybrid. AirHelp offers a hybrid work model, allowing employees to combine remote work with in-office collaboration.

Office Location(s): The primary location for this role is Berlin, Germany. AirHelp also has offices in other major European cities (e.g., Barcelona, Gdańsk, Warsaw, Kraków), suggesting a distributed but connected workforce.

Workspace Context:

Collaborative Hub: The Berlin office likely serves as a hub for in-person collaboration, ideation sessions, and team building, fostering a strong sense of community.
Tooling & Technology: Access to industry-standard design tools (e.g., Figma), potentially with provisions for high-performance hardware and software necessary for design work.
Cross-Functional Interaction: The hybrid model is designed to facilitate regular interaction with distributed engineering teams, product managers, and marketing colleagues, both virtually and in person.

Work Schedule: The standard work schedule is 40 hours per week. The hybrid arrangement offers flexibility in balancing remote and office-based work, allowing for efficient task management and personal commitments.

📝 Enhancement Note: The hybrid model is designed to offer the best of both worlds: the flexibility and focus of remote work, combined with the collaborative benefits of in-office interaction. This structure is typical for modern tech companies aiming to attract and retain top talent by supporting work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess initial fit.
Design Challenge/Portfolio Review: Candidates will likely present their portfolio, focusing on B2B case studies, and may be given a design challenge to assess problem-solving skills and design thinking.
Stakeholder Interviews: Interviews with Product Managers, Product Marketers, and potentially commercial team members to evaluate collaboration skills, business acumen, and cultural fit.
Hiring Manager Interview: A final discussion with the hiring manager to assess overall suitability, strategic alignment, and address any remaining questions.

Portfolio Review Tips:

Focus on B2B Impact: Clearly articulate the business problem, your role, the design solutions, and the quantifiable impact (e.g., conversion rates, deal quality, user adoption) for each B2B case study.
Showcase Process: Detail your design process, emphasizing user research, validation, iteration, and how you collaborated with cross-functional teams.
Highlight GTM Integration: Demonstrate how your design work supports sales and marketing objectives, including examples of collateral creation and value proposition articulation.
Tell a Story: Structure your portfolio presentations to tell a compelling narrative about the problem, your approach, and the successful outcome. Be prepared to discuss trade-offs and learnings.

Challenge Preparation:

Understand B2B Context: Anticipate challenges related to B2B buyer psychology, complex stakeholder needs, and the integration of product design with GTM strategies.
Articulate Design Decisions: Be ready to explain the rationale behind your design choices, referencing user research, business goals, and design principles.
Emphasize Collaboration: Prepare examples of how you’ve worked effectively with diverse teams to achieve product and business objectives.

📝 Enhancement Note: The interview process is designed to assess a candidate's ability to not only design effectively but also to understand and contribute to the business objectives of a B2B product. A strong portfolio that showcases relevant B2B case studies and GTM support is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

Figma: The core tool for UI design, wireframing, prototyping, and collaboration. Proficiency is essential.
Prototyping Tools: Beyond Figma's capabilities, familiarity with specialized prototyping tools may be beneficial.
AI Design Tools: The job description mentions using AI to explore ideas and accelerate workflows, suggesting familiarity with or openness to tools like Uizard, Galileo AI, or similar generative design aids.

Analytics & Reporting:

Web Analytics Platforms: Familiarity with tools like Google Analytics or Amplitude to understand user behavior on the marketing website and partner portals.
Data Visualization Tools: Experience with tools like Tableau or Looker (if used internally) to interpret performance data and present insights.

CRM & Automation:

CRM Systems (e.g., Salesforce, HubSpot): Understanding how B2B products integrate with or are supported by CRM systems used by sales teams.
Project Management Tools (e.g., Jira, Asana): For managing design tasks, sprints, and collaboration with engineering teams.

📝 Enhancement Note: The emphasis on Figma and the mention of AI tools indicate AirHelp is adopting modern design workflows. While specific CRM and analytics tools aren't listed, understanding how design impacts these areas is key for a B2B-focused designer.

👥 Team Culture & Values

Operations Values:

Customer-Centricity: A strong focus on understanding and serving the needs of both end-users and B2B partners.
Data-Driven Decision Making: Utilizing proprietary flight data and user analytics to inform product development and design choices.
Collaboration & Ownership: Encouraging teamwork across departments and empowering individuals to take responsibility for their contributions.
Innovation & Agility: A culture that embraces new ideas, adapts quickly to market changes, and leverages technology (like AI) to improve processes.
Quality & Pragmatism: Maintaining a high bar for design quality while being pragmatic about execution and speed to market.

Collaboration Style:

Cross-Functional Integration: Close collaboration with Product Management, Product Marketing, Engineering, and Sales/Commercial teams is expected.
Open Communication: Encouraging clear and honest communication to build trust and align diverse stakeholders.
Feedback Culture: A willingness to give and receive constructive feedback to drive continuous improvement in design and product outcomes.

📝 Enhancement Note: AirHelp's culture appears to value a blend of data-informed strategy, user empathy, and agile execution. The Senior Product Designer is expected to be a proactive collaborator who can translate complex business needs into user-centered B2B solutions.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing B2B Needs: Designing for diverse B2B buyer personas (OTAs, insurers, TMCs) with potentially conflicting needs and priorities.
Bridging Product & GTM: Effectively translating complex product features into compelling sales and marketing narratives, and ensuring design supports commercial objectives.
Ambiguity & Pace: Navigating a fast-moving, potentially ambiguous environment common in growing tech companies, requiring strong self-direction.
Data Complexity: Working with sophisticated flight data and integrating it into user-friendly B2B interfaces.

Learning & Development Opportunities:

B2B Specialization: Developing deep expertise in B2B product design, sales enablement, and partner relationship management within the travel tech sector.
Strategic Product Input: Contributing to the strategic roadmap of AirHelp's B2B offerings and influencing go-to-market strategies.
Mentorship: Opportunities to mentor junior designers and contribute to building a strong design practice.
Industry Exposure: Engaging with industry trends in travel tech, B2B SaaS, and design innovation.

📝 Enhancement Note: The challenges presented are typical for a senior role expanding into a new or growing business segment. AirHelp seems to offer ample support for professional growth, encouraging specialization and strategic contribution.

💡 Interview Preparation

Strategy Questions:

"Describe your process for understanding and designing for complex B2B buyer personas. How do you ensure your designs address their specific pain points and business objectives?"
"Walk us through a B2B product you designed from concept to launch. What was the business problem, what was your role, what were the key design decisions, and what was the measurable impact?"
"How do you balance the need for a polished, high-quality design with the demands of a fast-paced Go-to-Market timeline? Provide an example." Company & Culture Questions:
"Based on your research, what do you see as AirHelp's unique value proposition in the travel tech market, and how would your design skills enhance this for B2B partners?"
"How do you approach collaboration with non-design stakeholders, such as sales, marketing, and product management, to ensure alignment and buy-in for your design decisions?"
"Describe a time you had to navigate ambiguity or a lack of clear direction. How did you approach it, and what was the outcome?" Portfolio Presentation Strategy:
Structure Your Narrative: For each B2B case study, clearly define the problem, your role and process, key design decisions with rationale, and quantifiable outcomes.
Highlight GTM Integration: Explicitly show how your design work supported sales enablement or marketing efforts, including any collateral you created.
Showcase Research & Validation: Present evidence of your user research and validation methods, explaining how they informed your design choices.
Be Prepared for Q&A: Anticipate questions about trade-offs, alternative solutions, and how you would handle specific design challenges relevant to AirHelp's B2B offerings.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of B2B market dynamics, a robust design process grounded in research, and excellent communication skills to influence stakeholders. Highlighting past success in similar B2B contexts will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided Workable link.
Tailor Your Resume: Highlight B2B product design experience, GTM support, user research methodologies, and proficiency in tools like Figma. Quantify achievements wherever possible.
Curate Your Portfolio: Select 2-3 strong B2B product design case studies that showcase your end-to-end process, research validation, and impact on business goals. Include examples of marketing collateral if available.
Prepare Your Presentation: Practice presenting your portfolio cases, focusing on storytelling, clear articulation of your process, and demonstrating how your design work drives business value.
Research AirHelp: Understand their B2B offerings, target partners, and company mission to tailor your application and prepare for interview questions about company fit and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer (B2B Product)