Senior Product Designer (B2B Product) at AirHelp

📍 Job Overview

Job Title: Senior Product Designer (B2B Product)

Company: AirHelp

Location: Warsaw, Masovian Voivodeship, Poland

Job Type: FULL_TIME

Category: Product Design / Go-to-Market Operations

Date Posted: 2026-09-15

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

Own the end-to-end design lifecycle for AirHelp's B2B product ecosystem, encompassing partner-facing interfaces, claims and payout flows, and customer communications.
Develop and maintain a comprehensive B2B marketing and sales toolkit, including sales decks, one-pagers, and campaign assets, tailored for B2B buyer audiences.
Conduct rigorous user research, including partner interviews and usability testing, to deeply understand B2B buyer pain points and validate business cases.
Drive design thinking and user insights into early-stage product and go-to-market planning, fostering close collaboration with Product and Product Marketing teams.
Ensure design continuity and a cohesive partner experience across all touchpoints, from initial partner engagement to end-user interactions.

📝 Enhancement Note: This role has a strong GTM (Go-To-Market) operational component, bridging product design with sales and marketing enablement. Candidates should highlight experience in creating sales collateral and understanding B2B buyer psychology within their applications and portfolios.

📈 Primary Responsibilities

Lead the design strategy and execution for AirHelp's B2B product offerings, ensuring a user-centric approach from concept to launch.
Create and iterate on partner-facing product experiences, aiming for intuitive navigation and seamless integration with partner systems.
Design end-user notification and communication journeys to maintain brand consistency and enhance customer satisfaction across B2B partnerships.
Develop a robust B2B marketing toolkit that effectively communicates value propositions and supports sales conversations with OTAs, insurers, and travel management companies.
Collaborate closely with Product Management and Engineering to translate business requirements and user needs into high-fidelity designs and prototypes.
Conduct qualitative and quantitative user research to gather insights on partner needs, market trends, and competitive landscapes.
Translate research findings into actionable design recommendations and product improvements, influencing the B2B product roadmap.
Test and refine designs based on user feedback and performance data, implementing iterative improvements to optimize user flows and conversion rates.
Finalize launch collateral, gather feedback from early adopter partners, and contribute to a repeatable design process for future B2B initiatives.

📝 Enhancement Note: The emphasis on "partner toolkit" and "deal quality" suggests a need for designers who can not only create aesthetically pleasing interfaces but also understand the commercial impact of their designs and how they support sales objectives.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of experience in product design, with a significant focus on B2B products and go-to-market strategies.

Required Skills:

Proven expertise in end-to-end product design, including user research, wireframing, prototyping, and high-fidelity UI design.
Strong portfolio demonstrating successful B2B product design projects and impactful marketing collateral creation.
Proficiency in design and prototyping tools, such as Figma, Sketch, Adobe Creative Suite, or similar.
Experience conducting user research methodologies, including partner interviews, usability testing, and journey mapping.
Demonstrated ability to understand B2B buyer psychology and translate insights into compelling product and partner experiences.
Solid understanding of go-to-market processes and how design timing impacts speed to market.
Excellent communication and stakeholder management skills, with the ability to articulate design decisions to commercial and technical teams.
Experience working in fast-moving, ambiguous environments, taking ownership, and creating clarity.
Fluency in business English, both written and verbal. Preferred Skills:
Experience with AI tools for design exploration, validation, and workflow acceleration.
Familiarity with travel tech or SaaS platforms.
Knowledge of analytics and data interpretation to inform design decisions.
Experience collaborating with distributed or external engineering teams.
Ability to design for system continuity across partner-facing products, end-user journeys, and sales collateral.

📝 Enhancement Note: The "comfortable moving from a partner-facing flow to a sales deck" requirement highlights the need for versatility and a strong grasp of both user experience design and marketing communication principles within a B2B context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a minimum of 2-3 B2B product design projects, detailing your role and impact from discovery to launch.
Include examples of sales decks, one-pagers, or other marketing collateral designed to support B2B sales efforts.
Demonstrate how you've used user research (partner interviews, usability testing) to validate assumptions and drive design decisions.
Highlight projects where you've designed for system continuity across different touchpoints (e.g., partner portal to end-user communication).
Quantify impact where possible, e.g., improvements in deal quality, partner satisfaction, or conversion rates attributed to your designs. Process Documentation:
Detail your approach to user research, from planning and recruitment to analysis and synthesis of findings for B2B stakeholders.
Explain your workflow for designing and iterating on partner-facing product features and end-user journeys.
Illustrate your process for creating and managing marketing and sales collateral within a GTM framework.
Describe how you collaborate with Product, Marketing, and Sales teams throughout the design and launch process.
Provide examples of how you've fed learnings from one launch cycle into the next to build a repeatable design process.

📝 Enhancement Note: The portfolio should explicitly demonstrate the candidate's ability to bridge product design with commercial objectives, showcasing an understanding of B2B sales cycles and marketing enablement.

💵 Compensation & Benefits

Salary Range:

Warsaw, Poland: 18,000 - 25,000 PLN/monthly (CoE employment) or 20,000 - 27,000 PLN net + VAT/monthly (contractor)
Equivalent annual salary for CoE employment: 216,000 - 300,000 PLN/year.
Equivalent annual salary for contractor: 240,000 - 324,000 PLN net + VAT/year. Benefits:
Private life and health insurance.
Flexible benefits system, allowing subsidies for gym memberships, personal education, childcare, public transportation, or leisure travel.
Annual travel allowance.
Opportunity to work from anywhere for up to 2 weeks per year.
Language classes to support professional development.
Personalized progression plan to foster career growth.
Access to internal training programs and knowledge-sharing events.
Unlimited, free use of AirHelp’s services for personal travel needs.
Pre-paid virtual card for convenient transactions.
Office commute subsidy to ease daily travel.
Access to a mindfulness and well-being platform (Mindgram).
Regular team days and parties to foster team cohesion.

Working Hours: 40 hours per week, with a hybrid work arrangement.

📝 Enhancement Note: The salary ranges provided are competitive for a Senior Product Designer role in Warsaw, reflecting the hybrid nature and the specialized B2B product design and GTM responsibilities. The dual structure for employee vs. contractor offers flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Tech / Aviation Services (Flight Compensation & Travel Protection).

Company Size: AirHelp is a significant player in the travel tech industry, employing a global team to manage millions of flight disruption claims and expand its platform. The specific size of the design and B2B product teams will offer opportunities for both specialized work and cross-functional collaboration.

Founded: AirHelp was founded over thirteen years ago, establishing a strong foundation in flight disruption claims processing and building a proprietary flight dataset. This history provides a stable yet innovative environment for product development.

Team Structure:

The design team likely operates within a product development structure, collaborating closely with Product Managers, Product Marketers, Engineers, and Commercial teams.
The B2B product design function will be integral to the GTM strategy, working with sales and partnership teams to define and deliver value to business clients.
Expect a hybrid team structure, with opportunities to work with both local and globally distributed colleagues. Methodology:
Data-driven decision-making, leveraging AirHelp's extensive flight datasets and user behavior analytics.
Agile development methodologies, emphasizing iterative design, rapid prototyping, and continuous feedback loops.
User-centric design processes, grounded in research and validated through usability testing and partner feedback.
A strong focus on business impact, ensuring design efforts directly contribute to AirHelp's B2B growth objectives and partner success.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: AirHelp's position as a leader in flight compensation suggests a company culture that values expertise, data-driven insights, and a mission-oriented approach to improving the travel experience. The expansion into broader travel protection signifies a growth mindset and an appetite for innovation.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a high level of autonomy, responsibility, and influence within the design function. The "ownership" of end-to-end design for the B2B ecosystem means leading projects, mentoring junior designers (if applicable), and contributing significantly to strategic GTM planning.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, a Design Lead, or a Director of Product. They will collaborate extensively with Product Managers, Product Marketing Managers, and Sales/Partnership leads.

Operations Impact: The role directly impacts revenue by designing B2B products that attract and retain partners, and by creating sales and marketing collateral that improves deal quality and conversion rates. Design decisions will be crucial for the success of AirHelp's B2B expansion strategy.

Growth Opportunities:

Design Leadership: Potential to grow into a Design Lead or Manager role, overseeing a team or a specific product area within the B2B domain.
Specialization: Deepen expertise in B2B product strategy, GTM enablement, or specific areas of travel tech design.
Cross-functional Advancement: Opportunities to move into Product Management or Product Marketing roles, leveraging design expertise and GTM understanding.
Skill Development: Continuous learning through personalized progression plans, internal training, and potential for external certifications or conferences.

📝 Enhancement Note: The emphasis on owning the "end-to-end design of our B2B ecosystem" and "building a repeatable design process" suggests a significant opportunity for the candidate to shape the future of AirHelp's B2B offerings and establish best practices.

🌐 Work Environment

Office Type: Hybrid work environment, with the option to work from the Warsaw office or remotely within Poland. The office likely offers collaborative spaces designed to facilitate teamwork and innovation.

Office Location(s): Warsaw, Poland, with potential for other office locations as indicated by the company's global presence. The Warsaw office is situated in Masovian Voivodeship.

Workspace Context:

A collaborative and dynamic workspace where designers work closely with Product, Marketing, and Engineering teams.
Access to modern design tools and technology, including AI tools for workflow enhancement.
Opportunities for regular interaction with colleagues through team days, parties, and knowledge-sharing events.
A supportive environment that prioritizes employee well-being, with access to a mindfulness platform.

Work Schedule: Standard working hours (approximately 40 per week) with flexibility inherent in a hybrid and remote-friendly culture. The focus is on outcomes and effective collaboration rather than strict adherence to office presence.

📝 Enhancement Note: The hybrid model and "work from anywhere for up to 2 weeks/year" benefit suggest a company that values flexibility and work-life balance, while still fostering in-person collaboration when needed.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.
Portfolio Presentation: A session where you present your portfolio, focusing on B2B product design projects, GTM collateral, and your design process. Be prepared to discuss your role, challenges, solutions, and outcomes.
Design Challenge/Case Study: You may be asked to complete a design exercise or discuss a hypothetical case study related to B2B product design or GTM strategy. This assesses your problem-solving skills, design thinking, and ability to articulate your approach.
Stakeholder Interviews: Meetings with Product Managers, Product Marketers, and potentially members of the Sales or Partnerships team to assess collaboration style, communication skills, and understanding of B2B business needs.
Final Interview: A discussion with senior leadership to evaluate cultural fit, strategic thinking, and overall suitability for the role.

Portfolio Review Tips:

B2B Focus: Ensure your portfolio prominently features B2B product design projects and examples of sales/marketing collateral. Clearly articulate the business problem and your solution.
Process Storytelling: Walk through your design process, emphasizing user research, validation, and how you translated insights into tangible deliverables. Highlight your understanding of B2B buyer psychology.
Quantify Impact: Whenever possible, include metrics or evidence of the impact of your designs on business outcomes (e.g., conversion rates, deal closure, partner adoption).
Continuity: Showcase how you ensure design consistency and a cohesive experience across different touchpoints within a B2B ecosystem.
Conciseness: Be prepared to present your most relevant work efficiently, focusing on quality over quantity.

Challenge Preparation:

B2B Context: Familiarize yourself with common B2B SaaS product challenges, sales enablement strategies, and the typical buyer journey for OTAs, insurers, and TMCs.
Problem-Solving Framework: Practice structuring your approach to design challenges using a clear framework (e.g., define, ideate, prototype, test, iterate).
Communication: Rehearse articulating your thought process and design decisions clearly and persuasively, as if presenting to commercial stakeholders.

📝 Enhancement Note: The interview process is designed to assess not just design skills but also the candidate's ability to operate effectively within a GTM context, understand business objectives, and collaborate with non-design functions.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Expected to be the primary tool for UI design, prototyping, and collaboration. Proficiency in advanced Figma features, including component libraries and design systems, is crucial.
Adobe Creative Suite: Likely used for asset creation, image editing, and potentially video/animation for marketing collateral.
AI Tools: Mentioned as a tool for exploring ideas, validating directions, and accelerating workflow. Candidates should be comfortable experimenting with and integrating AI into their design process.

Analytics & Reporting:

While not explicitly listed, familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and inform design decisions would be beneficial.
Ability to interpret data and translate insights into design improvements. CRM & Automation:
Understanding of CRM systems (e.g., Salesforce) and marketing automation platforms is advantageous for designing integrated B2B experiences and collateral.
Familiarity with tools used for partner relationship management.

📝 Enhancement Note: Proficiency in Figma and a willingness to leverage AI tools are key technical requirements. An understanding of how design integrates with broader business systems like CRMs is also highly valued.

👥 Team Culture & Values

Operations Values:

Ownership & Initiative: Taking responsibility for end-to-end design outcomes and proactively creating clarity in ambiguous situations.
Pragmatism & Speed: Working efficiently, knowing when to refine designs and when to ship, and using tools effectively to accelerate workflow.
Collaboration & Communication: Building trust with commercial stakeholders, aligning teams, and articulating product thinking clearly.
User-Centricity & Business Acumen: Grounding deliverables in real user pain points while understanding how design contributes to business objectives and conversion.
Quality & Judgment: Maintaining a high bar for design quality while exercising strong judgment to make timely decisions.

Collaboration Style:

Close partnership with Product and Product Marketing teams during early-stage planning.
Effective communication with engineers, including distributed or external teams, to ensure successful implementation.
Building trust and alignment with commercial stakeholders (Sales, Partnerships) through clear articulation of design decisions and impact.
A culture of continuous learning and improvement, feeding learnings from each launch into future cycles.

📝 Enhancement Note: The culture emphasizes a blend of creative autonomy and disciplined execution, with a strong focus on delivering business value through design. Candidates who are proactive, communicative, and results-oriented will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing B2B Buyer Needs with End-User Experience: Designing solutions that satisfy distinct requirements of business partners while ensuring a seamless experience for the end traveler.
Bridging Design and GTM: Effectively translating product design principles into marketing collateral and sales enablement tools that resonate with B2B buyers.
Navigating Ambiguity: Thriving in a fast-paced, evolving environment where clarity must be actively created.
Driving Adoption: Ensuring partner uptake and satisfaction with new B2B product features and partner toolkits.
Maintaining Design Quality at Speed: Upholding high design standards while meeting aggressive GTM timelines.

Learning & Development Opportunities:

Specialized B2B Design Skills: Deepen expertise in designing for complex B2B ecosystems, partner integrations, and sales enablement.
GTM Strategy Integration: Gain hands-on experience in go-to-market planning and execution from a design perspective.
AI in Design: Explore and implement AI tools to enhance design workflows and explore new creative possibilities.
Leadership Development: Opportunities for mentorship and potential leadership roles within the growing B2B product domain.
Industry Exposure: Continuous learning through internal training, knowledge-sharing events, and potential participation in industry conferences relevant to travel tech and B2B SaaS.

📝 Enhancement Note: The challenges presented are typical for a senior role in a rapidly growing B2B product area, offering significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to design for both a B2B buyer and an end-user. How did you balance their different needs and priorities?" (Focus on your process, research, and outcome.)
"How do you approach creating sales enablement collateral that effectively communicates value to potential B2B partners?" (Highlight your understanding of B2B marketing and sales psychology.)
"Walk me through a B2B product you designed. What was the business objective, what were the key challenges, and how did your design contribute to achieving those objectives?" (Prepare a case study that showcases your end-to-end process.)
"How do you use data and user research to inform your design decisions, especially in a B2B context?" (Provide specific examples of research methodologies and how insights translated into action.) Company & Culture Questions:
"What interests you about AirHelp's mission and its expansion into the B2B travel tech space?" (Research AirHelp's business model, recent news, and B2B strategy.)
"How do you handle ambiguity and fast-paced environments in your design work?" (Emphasize your proactive approach, ownership, and ability to create clarity.)
"Describe your experience collaborating with commercial stakeholders (e.g., sales, marketing, partnerships)." (Share examples of building trust and communicating effectively.)
"How do you ensure your designs align with business goals and contribute to measurable outcomes?" (Connect your design work to business impact and ROI.) Portfolio Presentation Strategy:
Structure: Organize your presentation logically, perhaps by project, with a clear introduction, problem statement, your role, process, solution, and outcomes.
B2B Emphasis: Ensure that your B2B product examples and collateral designs are highlighted. If you don't have direct B2B experience, frame relevant projects in a way that demonstrates your understanding of business needs and sales enablement.
Storytelling: Narrate your projects, focusing on the "why" behind your decisions and the impact of your work.
Visuals: Use high-quality visuals of your designs and collateral. Keep text concise on slides.
Engagement: Be prepared for questions and engage in a dialogue about your work and design philosophy.

📝 Enhancement Note: Candidates should prepare to discuss their experience with B2B specific challenges, demonstrate strategic thinking beyond UI design, and articulate how their work directly supports business objectives.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided link on Workable.
Portfolio Customization: Tailor your portfolio to prominently feature B2B product design projects and any experience with sales/marketing collateral. If direct B2B experience is limited, highlight transferable skills and projects that demonstrate business acumen and impact.
Resume Optimization: Ensure your resume clearly outlines your experience level (5-10 years), specific skills in B2B design, user research, GTM strategy, and proficiency with tools like Figma. Quantify achievements where possible.
Interview Preparation: Practice presenting your portfolio, focusing on storytelling and highlighting your end-to-end design process for B2B solutions and your ability to collaborate with commercial teams. Prepare for strategic questions related to B2B buyer psychology and GTM enablement.
Company Research: Thoroughly research AirHelp's mission, its current B2B offerings, and its position in the travel tech market. Understand their unique value proposition and how design contributes to their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer (B2B Product)