Senior Product Designer (B2B Product)

📍 Job Overview

Job Title: Senior Product Designer (B2B Product)

Company: AirHelp

Location: Gdańsk, Pomeranian Voivodeship, Poland

Job Type: FULL_TIME

Category: Product Design / Go-to-Market Operations

Date Posted: 2026-09-15

Experience Level: 5-10 Years

Remote Status: Hybrid (with potential for remote work within Poland)

🚀 Role Summary

• Own the end-to-end design lifecycle for AirHelp's B2B product suite, encompassing partner-facing platforms, client communication journeys, and core claims/payout workflows.

• Develop and maintain a comprehensive B2B marketing and sales toolkit, including presentations, one-pagers, and demo visuals, tailored for B2B buyer audiences such as OTAs, insurers, and travel management companies.

• Drive user-centric design by conducting rigorous partner research, usability testing, and business case validation to ground all deliverables in real user pain points and actionable insights.

• Collaborate closely with Product Management and Product Marketing teams to contribute design thinking and user insights during early-stage product and go-to-market planning.

• Foster continuity and coherence across the entire partner and end-user experience, ensuring a seamless journey from initial partner engagement to traveler interaction.

📝 Enhancement Note: This role sits at the intersection of Product Design and Go-to-Market (GTM) operations. The emphasis on building a "B2B marketing toolkit," understanding "B2B buyer contexts," and driving "deal quality" through design suggests a strong need for a candidate who can bridge creative product design with commercial objectives and operational execution. The target candidate will not only design user interfaces but also craft compelling narratives and visuals that support sales and partnership efforts.

📈 Primary Responsibilities

• Lead the strategic and tactical design of all B2B product elements, including partner portals, API integrations, internal tools for partner success, and user-facing communication flows.

• Conceptualize, design, and iterate on claims and payout processes, ensuring efficiency, clarity, and a positive experience for both partners and their end-users.

• Create compelling sales collateral, marketing assets, and demo environments that clearly articulate the value proposition of AirHelp's B2B offerings to diverse partner segments.

• Proactively identify and validate partner pain points through qualitative and quantitative research methods, translating findings into actionable design improvements and new feature concepts.

• Champion a systems-thinking approach to design, ensuring consistency and integration across partner-facing products, end-user communications, and sales enablement materials.

• Collaborate with engineering teams, including distributed or external resources, to ensure designs are feasible, well-documented, and effectively implemented into production-ready solutions.

• Drive continuous improvement by analyzing usage data, gathering feedback from early adopter partners, and iterating on designs to enhance performance and user satisfaction.

• Contribute to the development of a repeatable design process for B2B initiatives, fostering efficiency and scalability as the product roadmap evolves.

📝 Enhancement Note: The description emphasizes "owning" design end-to-end and delivering "design coverage across multiple B2B product launches" within the first year. This implies a senior-level individual contributor role with significant autonomy and responsibility for project delivery, not just task execution. The focus on a "repeatable process" and building a "library of sales and marketing collateral" highlights the operational aspects of the design function within this GTM context.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience in product design.

Experience: 5-10 years of professional experience in product design, with a significant focus on B2B products and services.

Required Skills:

• Proven expertise in end-to-end product design, from concept and research to high-fidelity prototyping and final asset delivery.

• Strong command of B2B buyer psychology and the ability to translate these insights into effective product experiences and partner engagements.

• Demonstrated experience in conducting user research, including partner interviews, usability testing, and validation of business cases.

• Proficiency in design and prototyping tools, with a strong preference for Figma, and experience in building and maintaining design systems.

• Excellent communication and presentation skills, with the ability to clearly articulate design decisions and influence commercial stakeholders.

• Experience operating effectively in fast-moving, ambiguous environments, taking ownership and driving clarity.

• Ability to work pragmatically, leveraging tools like AI to accelerate workflow and explore ideas efficiently.

• Strong collaboration skills, with experience working closely with engineers, product managers, and marketing teams, including distributed or external teams.

• High bar for quality and strong judgment, with the ability to balance refinement with timely delivery.

• Business English fluency. Preferred Skills:

• Experience within the travel tech industry or a related SaaS B2B environment.

• Familiarity with go-to-market strategy and the role of design in supporting sales and marketing efforts.

• Experience in creating and managing marketing collateral, sales decks, and campaign assets.

• Understanding of data analysis and its application in informing design decisions and measuring impact.

• Familiarity with agile development methodologies and cross-functional team collaboration.

📝 Enhancement Note: The "What Sets You Apart" section provides a rich source for required and preferred skills. The emphasis on "good sense of business marking," "understanding B2B buyer psychology," and "translating insights into product and partner experiences that drive conversion" clearly points to a strategic, business-oriented designer. The mention of AI tools suggests a forward-thinking approach to design workflow optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end B2B product design projects that demonstrate problem identification, user research, design strategy, wireframing, prototyping, and final UI design.

• Include case studies that highlight the impact of your design decisions on business outcomes, such as conversion rates, partner satisfaction, or deal quality.

• Present examples of designing for complex user flows, such as claims processing, partner onboarding, or data integration.

• Demonstrate experience in creating or contributing to design systems, showcasing consistency and scalability in your designs.

• Provide evidence of collaboration with cross-functional teams (Product, Engineering, Marketing) and how you managed stakeholder feedback. Process Documentation:

• Detail your approach to user research, including methodologies used (e.g., partner interviews, surveys, usability testing) and how insights were integrated into the design process.

• Explain your process for translating business requirements and partner pain points into viable design solutions.

• Illustrate your workflow for creating and iterating on prototypes, and how you gathered feedback for refinement.

• Document your approach to collaborating with engineering teams, including handoff processes, design reviews, and ensuring implementation fidelity.

• Show examples of how you have contributed to or maintained design systems and their impact on efficiency and consistency.

📝 Enhancement Note: Given the role's emphasis on GTM and commercial impact, portfolios should strongly feature how design contributes to business objectives like conversion, partner acquisition, and retention. Case studies demonstrating the "B2B buyer context" and the creation of "sales and marketing collateral" will be highly valued.

💵 Compensation & Benefits

Salary Range:

• Gdańsk, Warszawa, Kraków (Poland):

  • As a full-time employee: 18,000 - 25,000 PLN/month (CoE - Contract of Employment)
  • As a contractor (for specific projects): 20,000 - 27,000 PLN net + VAT/month

• Berlin (Germany): 85,000 - 95,000 EUR/year (full employment contract)

• Barcelona (Spain): 70,000 - 80,000 EUR/year (full employment contract)

Benefits (for Poland, specifics may vary based on employment type):

• Private life and health insurance.

• Flexible benefits scheme including gym membership, personal education, childcare, public transportation, or leisure travel subsidies.

• Annual travel allowance.

• Work from anywhere for up to 2 weeks per year.

• Language classes.

• Personalized progression plan.

• Internal training programs and knowledge-sharing events.

• Unlimited, free use of AirHelp’s services.

• Pre-paid virtual card.

• Office commute subsidy.

• Access to a mindfulness and well-being platform (Mindgram).

• Team days and parties.

Working Hours: Standard 40 hours per week, with flexibility expected for a hybrid work environment and project deadlines.

📝 Enhancement Note: The salary ranges provided are specific to different locations and employment types (employee vs. contractor). The Polish ranges are monthly, while the German and Spanish ranges are annual. The benefits list is extensive and includes unique offerings like unlimited free AirHelp services and a pre-paid virtual card, which are attractive to employees. The "work from anywhere" policy for two weeks a year adds to the flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Tech / Aviation Services. AirHelp operates in a dynamic global industry, leveraging data and technology to simplify complex travel regulations and provide services to millions of travelers.

Company Size: AirHelp is a significant player in its niche, employing hundreds of people across multiple international locations, indicating a structured yet agile organizational environment suitable for scaling operations.

Founded: AirHelp was founded over thirteen years ago, establishing a strong foundation and deep expertise in flight disruption claims. This history suggests a company with a proven business model and a commitment to long-term growth and innovation in the travel sector.

Team Structure:

• The design team likely operates within a matrix structure, collaborating closely with Product Management, Engineering, Product Marketing, and Commercial/Sales teams.

• Expect a mix of centralized design functions and embedded designers who work closely with specific product squads or GTM initiatives.

• Cross-functional collaboration is crucial, particularly with B2B sales and partnership teams, requiring designers to understand commercial objectives and client needs. Methodology:

• AirHelp leverages its extensive proprietary flight dataset for data-driven decision-making and product development.

• The company likely employs agile methodologies for product development, emphasizing iterative design and rapid deployment.

• A strong focus on user-centric design is evident, with an emphasis on research and validation to ensure products meet real user needs.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: The company's mission to "make every journey smoother" and its evolution from flight compensation to broader travel protection suggests a customer-centric culture focused on problem-solving through technology. The B2B focus indicates a need for designers to understand business-to-business relationships and sales cycles.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This role is positioned as a key individual contributor with significant autonomy and responsibility for the B2B product design strategy and execution. It requires a blend of deep design craft, strategic thinking, and GTM acumen.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, Design Lead, or a senior Product Manager, with close collaboration across Product, Marketing, and Sales departments.

Operations Impact: The Senior Product Designer will have a direct impact on AirHelp's B2B revenue growth by creating compelling product experiences and sales collateral that drive partner acquisition, retention, and deal conversion. Their work will be instrumental in shaping how AirHelp is perceived and adopted by business partners.

Growth Opportunities:

• Specialization: Deepen expertise in B2B product design, GTM strategy, or specific areas of travel tech.

• Leadership: Potential to move into a Lead Product Designer role, mentoring junior designers and guiding design strategy for larger initiatives.

• Cross-functional: Transition into Product Management or Product Marketing roles, leveraging design and GTM insights.

• Skill Development: Access to personalized progression plans, internal training, language classes, and external learning opportunities to enhance design craft, business acumen, and leadership skills.

📝 Enhancement Note: The role is framed as critical for driving B2B growth, indicating that successful candidates will be recognized for their business impact. The emphasis on a "personalized progression plan" and "internal training programs" highlights a commitment to employee development within the operations and design functions.

🌐 Work Environment

Office Type: Hybrid work model. Employees are expected to work from the office in Gdańsk, Poland, but with flexibility and the option to work remotely for up to two weeks per year.

Office Location(s): Gdańsk, Pomeranian Voivodeship, Poland. Specific office details are not provided but likely offer a modern, collaborative workspace conducive to design and team interaction.

Workspace Context:

• The workspace will support collaboration with design peers, product managers, engineers, and GTM stakeholders, facilitating efficient communication and brainstorming.

• Access to necessary design tools and technology will be provided, supporting an efficient and productive workflow.

• The environment is expected to be dynamic and fast-paced, aligning with the needs of a growing travel tech company.

Work Schedule: A standard 40-hour work week is expected, with flexibility to accommodate project deadlines and the hybrid work arrangement. This allows for effective time management in balancing office presence with remote work.

📝 Enhancement Note: The hybrid model and "work from anywhere" policy indicate a modern approach to work flexibility, which is attractive for retaining talent. The focus