Senior Product Designer (B2B Product) at AirHelp

📍 Job Overview

Job Title: Senior Product Designer (B2B Product)

Company: AirHelp

Location: Kraków, Lesser Poland Voivodeship, Poland

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: September 15, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (with remote flexibility)

🚀 Role Summary

Owns the end-to-end design strategy and execution for AirHelp's B2B product ecosystem, integrating partner-facing experiences with end-user journeys and marketing collateral.
Drives go-to-market (GTM) alignment by translating complex B2B buyer needs into tangible product features and compelling sales/marketing assets.
Leverages user research, including partner interviews and usability testing, to validate pain points and inform design decisions for B2B clients such as OTAs, insurers, and travel management companies.
Develops and maintains a robust B2B marketing toolkit, ensuring design quality and consistency across all sales enablement materials and demo visuals.

📝 Enhancement Note: This role bridges product design and GTM operations by focusing on the specific needs of B2B clients. Success will be measured not only by design quality but also by its impact on sales enablement, partner trust, and deal quality, requiring a strong understanding of business acumen and market dynamics within the travel tech sector.

📈 Primary Responsibilities

End-to-end ownership of B2B design for partner-facing product experiences, encompassing claims/payout flows, end-user communication journeys, and the marketing website.
Creation and maintenance of a comprehensive B2B marketing toolkit, including sales decks, one-pagers, campaign assets, and demo visuals tailored for partner audiences.
Deep understanding and application of B2B buyer contexts (OTAs, insurers, travel management companies, connectivity providers) across all design deliverables to ensure a considered partner experience.
Active contribution of design thinking and user pain point insights during early-stage product and GTM planning in close collaboration with Product and Product Marketing teams.
Execution of partner interviews, usability testing, and business case validation to ground all design efforts in real user pain points and proof points, moving beyond assumptions.
Iterative testing and refinement of partner-facing and end-user flows based on actual usage data, feeding insights back into the design process.
Finalization of launch collateral and systematic gathering of feedback from early adopter partners to inform future iterations.
Integration of learnings and success stories from each launch into subsequent design cycles, establishing a repeatable design process for an expanding B2B roadmap.

📝 Enhancement Note: The emphasis on a "repeatable design process" and "feeding learnings back into design" highlights a need for structured operations within the design function, common in mature B2B environments. This role requires a designer comfortable with operationalizing design outputs for GTM success.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 5-10 years of experience in product design, with a significant focus on B2B products and a demonstrated understanding of business marketing principles.

Required Skills:

Strong proficiency in Product Design principles and best practices for B2B environments.
Expertise in User Research methodologies, including partner interviews, usability testing, and assumption validation.
Advanced skills in design tools such as Figma for wireframing, prototyping, and high-fidelity design.
Demonstrated ability to think in systems and design for continuity across partner-facing products, end-user journeys, and sales collateral.
Proven experience in developing marketing collateral, including sales decks, one-pagers, and campaign assets.
Excellent Stakeholder Management skills, with the ability to build trust and communicate design decisions clearly to commercial teams.
Exceptional Communication skills, capable of aligning teams, influencing stakeholders, and articulating product thinking effectively.
Experience operating within structured Go-to-Market (GTM) processes, understanding the impact of design timing on speed to market.
Ability to work effectively in fast-moving, ambiguous environments, taking ownership and creating clarity.
Fluency in business English. Preferred Skills:
Experience with AI tools to explore ideas, validate directions, and accelerate workflow.
Familiarity with data analysis and interpretation to inform design iterations.
Understanding of conversion optimization principles within B2B contexts.
Experience collaborating with distributed or external engineering teams.
Knowledge of the travel industry or travel tech sector.

📝 Enhancement Note: The emphasis on "moving from a partner-facing flow to a sales deck without losing quality" and "understanding buyer psychology" strongly suggests a need for a designer who can bridge creative execution with commercial strategy, a key differentiator in B2B GTM operations. The mention of AI tools points towards a forward-thinking approach to design efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Demonstrated end-to-end design ownership for complex B2B products, showcasing the full product lifecycle from concept to launch.
Case studies that clearly articulate the user pain points addressed, the design solutions implemented, and the resulting business impact (e.g., improved conversion rates, increased partner trust, deal quality).
Examples of B2B marketing collateral (sales decks, one-pagers, campaign visuals) that align with product design strategy and speak directly to specific B2B buyer personas.
Documentation of research methodologies employed, including partner interviews, usability testing, and data analysis used to validate design decisions.
Examples of system thinking, illustrating how partner-facing experiences, end-user journeys, and marketing materials are interconnected and cohesive. Process Documentation:
Showcase of a repeatable design process for B2B initiatives, detailing how concepts are taken from early positioning to launch-ready toolkits.
Evidence of iterative design and testing based on real usage data, with clear examples of how feedback was incorporated to refine user flows.
Documentation of collaboration with Product, Product Marketing, and commercial stakeholders, demonstrating effective cross-functional teamwork.
Examples of how design timing was managed within GTM processes to ensure timely delivery of assets and product features.

📝 Enhancement Note: A strong portfolio for this role must go beyond visual design. It needs to demonstrate a deep understanding of B2B buyer psychology, GTM strategies, and the ability to operationalize design for commercial success. Candidates should be prepared to present case studies that highlight process, collaboration, and measurable business impact.

💵 Compensation & Benefits

Salary Range:

Kraków, Poland:
- Full-time Employee: 18,000 - 25,000 PLN/month (CoE - Contract of Employment)
- Contractor (for specific projects): 20,000 - 27,000 PLN net + VAT/month
Berlin, Germany: 85,000 - 95,000 Euro/year (full employment contract)
Barcelona, Spain: 70,000 - 80,000 Euro/year (full employment contract)

📝 Enhancement Note: The salary structure in Poland offers distinct tiers for full-time employees versus contractors, reflecting different employment models and potential tax implications. The provided ranges are competitive for senior design roles in these European tech hubs, with Kraków generally being more affordable than Berlin or Barcelona, influencing the salary bands. Researching current market rates for Senior Product Designers in each specific city is recommended.

Benefits:

Private life and health insurance for comprehensive well-being.
Flexible benefits package, allowing customization for gym memberships, personal education, childcare, public transportation subsidies, or leisure travel.
Annual travel allowance to support personal travel aspirations.
Opportunity to work from anywhere for up to 2 weeks per year, promoting work-life balance.
Language classes to support professional development and cultural integration.
Personalized progression plan to guide career growth and skill development.
Access to internal training programs and knowledge-sharing events for continuous learning.
Unlimited, free use of AirHelp’s services, reflecting confidence in the product.
Pre-paid virtual card for convenience.
Office commute subsidy to ease travel to the office.
Access to a mindfulness and well-being platform (Mindgram) for mental health support.
Regular team days and parties to foster camaraderie and team cohesion.

Working Hours: Approximately 40 hours per week, with a hybrid work arrangement offering flexibility.

📝 Enhancement Note: The benefits package is extensive, with a strong emphasis on professional development, well-being, and work-life balance. The flexible benefits and "work from anywhere" options are particularly attractive for operations professionals seeking autonomy and personalized support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Tech / Aviation Services (specializing in flight disruption compensation and broader travel protection).

Company Size: AirHelp operates globally, indicating a medium to large enterprise structure with distributed teams.

Founded: AirHelp was founded over thirteen years ago, suggesting a mature company with established processes but a continuous drive for innovation in the dynamic travel tech landscape.

Team Structure:

The design team likely operates within a matrixed structure, collaborating closely with Product Management, Engineering, Product Marketing, and Sales teams.
Designers are expected to work cross-functionally, acting as liaisons between technical product development and commercial GTM efforts.
Reporting lines may vary, but a Senior Product Designer would typically report into a Design Lead or Head of Product, with direct collaboration across numerous departments. Methodology:
Data-driven decision-making is paramount, utilizing AirHelp's extensive flight datasets and user analytics to inform product and design strategies.
Agile methodologies are likely employed for product development and design sprints, emphasizing iterative progress and flexibility.
A strong focus on user-centric design, deeply understanding the needs of both end-consumers and B2B partners in the travel ecosystem.
Emphasis on efficiency and automation, leveraging tools and processes to streamline workflows and accelerate time-to-market, especially for B2B initiatives.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: AirHelp's position as a leader in flight compensation suggests a culture that values data accuracy, process efficiency, and customer advocacy. For a Senior Product Designer, this means translating complex data and regulations into intuitive user experiences and business solutions for B2B partners. The company's global reach implies a need for cultural sensitivity and adaptability in design.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a high level of individual contribution and expertise. The role requires end-to-end ownership and influencing cross-functional teams, suggesting a trajectory towards lead design positions or specialized product design roles within B2B GTM.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product, with significant dotted-line reporting and collaboration with Product Marketing and Sales leadership. This structure emphasizes a tight integration between design and GTM strategy.

Operations Impact: The role has a direct impact on revenue generation and partner acquisition by creating compelling B2B product experiences and sales enablement collateral. Success in this role directly contributes to AirHelp's ability to secure and retain B2B partnerships, driving business growth.

Growth Opportunities:

Operations Skill Advancement: Opportunity to deepen expertise in GTM operations by working closely with sales and marketing teams, understanding business drivers, and contributing to go-to-market planning.
Specialization: Potential to specialize further in B2B product design, partner experience design, or even transition into product management or GTM strategy roles.
Leadership Development: As a senior member, there's potential to mentor junior designers, lead design initiatives, and influence design strategy for the B2B product roadmap.
Industry Exposure: Gain deep insights into the travel tech industry, B2B sales cycles, and the operational intricacies of a global travel assistance company.

📝 Enhancement Note: This role offers a unique opportunity for a designer to expand their skillset beyond traditional product design into the realm of GTM operations and business development. The emphasis on partnership and commercial impact provides a clear pathway for career growth beyond pure design execution.

🌐 Work Environment

Office Type: Hybrid work model, allowing for a blend of remote work and in-office collaboration. The office in Kraków is likely a modern, well-equipped workspace designed to foster collaboration.

Office Location(s): Kraków, Poland. Specific office address details would typically be provided upon inquiry or during the interview process. The company also has offices in Berlin and Barcelona, suggesting potential for cross-location collaboration or future opportunities.

Workspace Context:

Collaborative environment with a focus on cross-functional teamwork, essential for bridging design with sales and marketing needs.
Access to modern design tools and technologies, including Figma and potentially AI-powered tools, to enhance productivity and creativity.
Opportunities for direct interaction with product managers, engineers, marketing specialists, and sales representatives, facilitating a holistic understanding of the business.
The hybrid model allows for focused individual work remotely and team-based ideation and problem-solving in the office.

Work Schedule: Standard full-time hours (approx. 40 hours/week), with flexibility offered through the hybrid and remote-work options, allowing for effective management of design cycles and GTM timelines.

📝 Enhancement Note: The hybrid nature of the role, coupled with a focus on cross-functional collaboration, is typical for modern GTM operations. It requires individuals who can self-manage their time effectively while being available for key team interactions, whether in-person or virtually.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of application, resume, and portfolio to assess qualifications and alignment with B2B design requirements.
Design Challenge/Case Study: Candidates may be asked to complete a take-home design challenge or present a detailed case study from their portfolio, focusing on a B2B product or GTM-related design project. This often involves problem-solving, user research insights, design rationale, and proposed solutions.
Hiring Manager/Team Interview: Discussion about experience, approach to B2B design, GTM collaboration, and problem-solving skills. This stage often includes behavioral questions and deeper dives into portfolio projects.
Cross-functional Interviews: Meetings with stakeholders from Product, Marketing, and Sales to assess collaboration style, communication effectiveness, and understanding of business objectives.
Final Interview: Typically with senior leadership to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

Highlight B2B Focus: Clearly showcase projects specifically related to B2B products, partner experiences, or GTM collateral. Emphasize understanding of B2B buyer psychology and business objectives.
Demonstrate Process: Detail your design process, including user research methodologies (partner interviews, usability testing), ideation, iteration, and collaboration with cross-functional teams.
Quantify Impact: Whenever possible, use metrics to demonstrate the impact of your design work on business outcomes (e.g., conversion rates, deal velocity, partner satisfaction).
Showcase Collateral: Include examples of sales decks, one-pagers, or marketing assets, explaining the strategic thinking behind their design and how they support GTM efforts.
System Thinking: Illustrate how different design elements (product UI, communications, marketing materials) connect to form a cohesive B2B experience.

Challenge Preparation:

Understand the B2B Context: Be ready to discuss how B2B design differs from B2C, focusing on stakeholder complexity, longer sales cycles, and ROI-driven decision-making.
Research AirHelp's B2B Offerings: Familiarize yourself with AirHelp's current B2B partnerships and potential target markets (OTAs, insurers, TMCs) to tailor your responses.
Prepare Case Studies: Have 2-3 strong case studies ready that demonstrate your ability to solve complex B2B design problems and support GTM strategies. Focus on storytelling: problem, process, solution, and impact.
Articulate Design Decisions: Be prepared to clearly explain the rationale behind your design choices, connecting them to user needs and business goals.

📝 Enhancement Note: The interview process heavily emphasizes practical application and business acumen. Candidates should prepare to demonstrate not just design skills but also strategic thinking, GTM understanding, and the ability to translate business needs into effective design solutions for a B2B audience.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative design workflows. The role requires advanced proficiency.
AI Tools: Mentioned as a tool to accelerate workflow, explore ideas, and validate directions, suggesting familiarity with AI-assisted design platforms or plugins.
Prototyping Tools: Beyond Figma's capabilities, other tools might be used for advanced prototyping or user testing.

Analytics & Reporting:

Data Analysis Tools: Familiarity with tools for analyzing user behavior, product usage data, and potentially A/B testing results to inform design decisions. Specific tools not mentioned but implied.
Business Intelligence (BI) Tools: Understanding how to interpret data from BI platforms to understand B2B customer behavior and product performance.

CRM & Automation:

CRM Systems: While not a direct responsibility, understanding how product design impacts CRM data and sales processes is beneficial. Familiarity with common CRMs like Salesforce or HubSpot could be an advantage.
Project Management Tools: Tools like Jira, Asana, or Trello for managing design tasks, sprints, and collaborating with engineering and product teams.

📝 Enhancement Note: The emphasis on Figma and the mention of AI tools point to a modern, efficient design workflow. Proficiency in these areas, coupled with an understanding of how design outputs feed into broader GTM operations (CRM, analytics), is crucial for this role.

👥 Team Culture & Values

Operations Values:

Data-Driven Innovation: Decisions are grounded in data and insights, fostering a culture of continuous improvement and evidence-based design.
User-Centricity (B2B Focus): A deep commitment to understanding and serving the distinct needs of B2B partners and their end-users, ensuring value and usability.
Efficiency and Agility: Embracing fast-paced workflows, pragmatic execution, and leveraging tools (including AI) to accelerate development and delivery.
Collaboration and Transparency: Open communication and close teamwork across departments (Product, Engineering, Marketing, Sales) to ensure alignment and shared success.
Ownership and Accountability: Taking initiative, driving projects forward in ambiguous environments, and being accountable for design outcomes and their business impact.

Collaboration Style:

Cross-functional Integration: Actively partners with Product Management, Product Marketing, and Sales to ensure design solutions are aligned with business objectives and GTM strategies.
Constructive Feedback Culture: Encourages open dialogue and provides/receives feedback constructively to elevate design quality and process efficiency.
Knowledge Sharing: Engages in internal training, knowledge-sharing events, and collaborative problem-solving sessions to foster collective growth and best practice dissemination.

📝 Enhancement Note: The values emphasize a blend of analytical rigor, user empathy, and operational efficiency, all critical for success in a B2B GTM-focused design role. The collaboration style highlights the need for strong interpersonal skills and the ability to navigate complex stakeholder relationships.

⚡ Challenges & Growth Opportunities

Challenges:

Bridging B2C and B2B Design: Balancing the needs of end-users with the requirements of B2B buyers (OTAs, insurers, TMCs) requires nuanced design thinking and clear articulation of value propositions.
Ambiguity and Pace: Operating in a fast-moving, sometimes ambiguous environment requires adaptability, proactivity, and the ability to create clarity through design and process.
Cross-functional Alignment: Ensuring consistent vision and execution across multiple departments (Product, Marketing, Sales) with potentially competing priorities.
Translating Data into Design: Effectively utilizing AirHelp's rich flight data and user analytics to inform intuitive and impactful B2B product designs.

Learning & Development Opportunities:

GTM Strategy Immersion: Deepen understanding of B2B sales cycles, partner acquisition, and go-to-market operations through hands-on collaboration.
Specialized B2B Design Expertise: Develop advanced skills in designing for complex enterprise clients, partner portals, and integrated workflows.
Leadership Mentorship: Opportunities to mentor junior designers and take on leadership roles in design initiatives for B2B products.
Industry Insights: Gain profound knowledge of the travel tech landscape, regulatory frameworks for flight compensation, and competitive B2B offerings.

📝 Enhancement Note: The challenges presented are common in roles that bridge product development with commercial operations. The growth opportunities are significant, offering a path for a designer to evolve into a strategic GTM partner with deep business acumen.

💡 Interview Preparation

Strategy Questions:

"Describe your process for designing a new feature for a B2B platform, from initial concept to launch readiness, focusing on how you'd involve sales and marketing stakeholders." (Focus on process, GTM integration, stakeholder management)
"How would you approach validating user pain points for a new B2B partner offering, given limited direct access to end-users?" (Focus on research rigor, assumption validation, creative research methods)
"Walk us through a B2B design project where you had to balance technical constraints with business objectives and user needs. What was the outcome?" (Focus on problem-solving, trade-offs, business impact) Company & Culture Questions:
"What excites you about AirHelp's mission and its role in the travel tech industry?" (Focus on alignment with company mission, industry interest)
"How do you ensure your design decisions align with business goals and contribute to revenue generation in a B2B context?" (Focus on business acumen, impact-driven design)
"Describe a time you had to influence a cross-functional team or stakeholder to adopt your design recommendations. How did you approach it?" (Focus on communication, influence, collaboration) Portfolio Presentation Strategy:
Structure Your Narrative: For each B2B case study, clearly articulate the problem, your role, the specific design process followed (research, ideation, iteration), the solution, and the measurable business impact.
Showcase GTM Collateral: If possible, include examples of marketing materials or sales enablement assets you've created, explaining their strategic purpose and how they support the product.
Highlight Collaboration: Emphasize how you worked with Product, Marketing, Sales, and Engineering teams, showcasing your ability to integrate design into the broader GTM strategy.
Quantify Results: Use data and metrics to demonstrate the success of your designs, whether it's improved conversion rates, partner satisfaction, or efficiency gains.
Prepare for Questions: Anticipate questions about your design choices, trade-offs made, and how you handle ambiguity or conflicting feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of B2B dynamics, GTM strategy, and the ability to translate user needs into tangible business value. The portfolio presentation is key to showcasing practical application of these skills.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided link on Workable.
Portfolio Customization: Tailor your portfolio to prominently feature B2B design projects, GTM collateral examples, and case studies that demonstrate your understanding of business objectives and partner needs.
Resume Optimization: Ensure your resume clearly highlights your experience in B2B product design, user research, GTM collaboration, and proficiency with relevant design tools like Figma. Use keywords from the job description.
Interview Preparation: Practice articulating your design process, business acumen, and ability to collaborate cross-functionally. Prepare specific examples for behavioral questions and be ready to present your portfolio with a focus on impact and strategy.
Company Research: Thoroughly research AirHelp's business model, its B2B offerings, its market position, and its company culture to demonstrate genuine interest and alignment. Understand their travel tech niche and the challenges they address.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer (B2B Product)