UX Designer

📍 Job Overview

Job Title: UX Designer

Company: ExpressVPN

Location: Tel Aviv, Tel-Aviv District, Israel

Job Type: FULL_TIME

Category: Growth Operations / Marketing Operations / UX Design

Date Posted: 2026-08-26

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is a specialized UX Designer position with a strong emphasis on Conversion Rate Optimization (CRO) and Growth Design, focusing on data-driven user experiences that directly impact business objectives.

• You will be instrumental in designing and optimizing top-of-funnel touchpoints and critical conversion paths, such as marketing and landing pages, to enhance user engagement and drive measurable improvements in conversion rates.

• The position requires a deep understanding of user psychology, A/B testing methodologies, and growth experimentation to inform design decisions and validate hypotheses through rigorous testing and analysis.

• Collaboration is key, as you will work closely with cross-functional teams including Product, Marketing, Engineering, Analytics, and Content to ensure cohesive and impactful user journeys that align with both user needs and strategic business goals.

📝 Enhancement Note: The role description clearly indicates a focus on CRO and Growth Design, which are specialized areas within UX that directly contribute to revenue operations and marketing operations by optimizing conversion funnels. This suggests the role will involve significant data analysis and performance measurement, aligning it closely with operations functions.

📈 Primary Responsibilities

• Design and meticulously optimize marketing and landing pages to achieve high user engagement and demonstrably improve conversion rates.

• Take ownership of top-of-funnel and conversion-critical user touchpoints, including onboarding flows and campaign experiments, with a primary focus on achieving measurable performance outcomes.

• Conceptualize, design, and execute A/B tests, developing clear hypotheses, creating compelling test variants, and analyzing performance data to validate UX insights and drive optimization.

• Craft high-converting user experiences for the web, leveraging a strong understanding of visual hierarchy, information architecture, and consumer psychology to design seamless and effective user journeys.

• Foster close, cross-functional collaboration with Product, Marketing, Engineering, Analytics, Affiliate, and Content teams to ensure design solutions are aligned with user needs and overarching business objectives.

• Maintain a profound understanding of user motivations and market dynamics to inform design decisions that effectively balance user experience with commercial goals.

• Produce high-quality UX deliverables, including detailed mockups, user flows, and persuasive presentations, to effectively communicate design intent and secure stakeholder alignment.

• Contribute to the evolution and maintenance of the design system, ensuring component and token consistency, and supporting broader team requests.

• Leverage AI tools to accelerate prototyping, personalization efforts, and experiment validation, while also contributing to the establishment of best practices for AI integration within the team.

📝 Enhancement Note: The responsibilities emphasize data-driven design, A/B testing, and direct impact on conversion metrics, indicating a strong connection to marketing operations and revenue operations. The focus on "measurable performance outcomes" and "commercial goals" reinforces this alignment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design (e.g., Graphic Design, Interaction Design, Human-Computer Interaction), Marketing, or a related field, coupled with demonstrable experience, is highly valued.

Experience: Proven experience in conversion-focused UX and web design, with a strong track record of creating marketing, product, or e-commerce experiences that have driven measurable business outcomes. A minimum of 2-5 years of relevant professional experience is anticipated for this mid-level role.

Required Skills:

• Expertise in Conversion Rate Optimization (CRO) and Growth Design principles.

• Strong command of visual hierarchy, typography, color theory, and composition to create aesthetically pleasing and high-performing designs.

• Proficient in A/B testing methodologies, experiment design, and UX optimization workflows.

• Skilled in creating comprehensive UX documentation, including wireframes, mockups, prototypes, and user flows.

• Demonstrated experience in cross-functional collaboration with marketing, engineering, content, and product teams.

• Solid understanding of UX psychology, growth experimentation, and conversion optimization principles.

• Proficiency in Figma for design and prototyping.

• Experience contributing to and maintaining design systems, ensuring component and token consistency. Preferred Skills:

• Familiarity with tools such as Adobe Creative Suite, Framer, or similar design and prototyping software.

• Experience with user research methodologies and translating user insights into design solutions.

• Understanding of SEO principles as they relate to landing page optimization.

• Experience with web analytics platforms (e.g., Google Analytics) for performance analysis.

• Familiarity with AI tools for design acceleration and experimentation.

📝 Enhancement Note: The explicit mention of "CRO and Growth Design" and "measurable business outcomes" suggests that candidates with a strong understanding of marketing funnels, analytics, and data-driven decision-making will be highly preferred. The emphasis on a portfolio demonstrating impact on "conversion, retention, or lifetime value" is a critical differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing high-quality UX, CRO, and Growth Design work is mandatory.

• The portfolio must clearly demonstrate the candidate's impact on business metrics such as conversion rates, user retention, or lifetime value, with quantitative evidence.

• Case studies should highlight the process from problem identification to solution, including user research, hypothesis generation, design iterations, A/B testing, and final results.

• Examples of optimized landing pages, onboarding flows, and other conversion-critical touchpoints are highly desirable.

• Prototypes and mockups should be well-articulated, showcasing design rationale and user flow logic. Process Documentation:

• Candidates are expected to articulate their process for designing conversion-driven experiences, including user research, ideation, wireframing, prototyping, and user testing phases.

• The ability to document and present A/B testing methodologies, hypothesis formulation, and result analysis will be crucial.

• Evidence of contributing to or maintaining design systems, including component documentation and style guides, is expected.

• The candidate should be prepared to discuss how they integrate AI tools into their design and experimentation workflows.

📝 Enhancement Note: This section is crucial for operations-focused roles. The emphasis on a portfolio that proves impact on business metrics and detailed case studies of conversion optimization processes is paramount. Candidates should prepare to walk through their design decisions with a data-centric and ROI-focused lens.

💵 Compensation & Benefits

Salary Range: For a mid-level UX Designer with CRO and Growth Design specialization in Tel Aviv, Israel, the estimated annual salary range is approximately ₪180,000 - ₪280,000 (New Israeli Shekels). This estimate is based on industry benchmarks for similar roles in the Israeli tech market, considering the company's likely compensation structure for specialized roles and the cost of living in Tel Aviv.

Benefits:

• Attractive compensation package.

• Generous time-off benefits.

• Access to spacious, open-concept, and centrally located offices.

• Full-time employment with flexible working hours.

• Fully stocked pantry with breakfast foods, fresh fruit, and snacks.

• Regular team lunches and company events (quarterly).

• Opportunity to work in a multicultural environment with colleagues from over 30 nationalities.

Working Hours: Full-time employment with flexible working hours is offered, suggesting adaptability to accommodate team collaboration and project deadlines. The standard work week in Israel is typically 40-42 hours.

📝 Enhancement Note: Salary estimation for Tel Aviv is based on publicly available data for UX/Product Designers in Israel, adjusted for the specialization in CRO and Growth Design, which often commands a premium. The benefits package is comprehensive and typical for a tech company in a major hub like Tel Aviv.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Cybersecurity and VPN services sector, a rapidly evolving and competitive technology landscape. This industry context means a strong focus on user privacy, security, and seamless digital experiences is paramount for user acquisition and retention.

Company Size: ExpressVPN is a well-established company within the tech industry. While the exact number of employees isn't provided, its global presence and product maturity suggest a mid-to-large size organization, likely with dedicated teams for Product, Marketing, Engineering, and Design. This size typically offers a balance of structured processes and opportunities for individual impact.

Founded: ExpressVPN was founded in 2009. This long history indicates a stable company with established operational processes and a mature understanding of its market and user base.

Team Structure:

• The UX Designer will likely be part of a broader Product or Marketing team, working closely with Product Managers, Marketing Specialists, Data Analysts, and other Designers.

• Reporting structure is likely to a Head of Design, VP of Product, or Head of Growth, with direct collaboration across various departments.

• Cross-functional collaboration is heavily emphasized, requiring strong communication and partnership with teams responsible for user acquisition, conversion optimization, product development, and content creation. Methodology:

• Data-driven decision-making is a core methodology, with a strong emphasis on A/B testing and performance analytics to guide design choices.

• Experimentation and iterative design are central to the growth strategy, aiming for continuous improvement of user journeys.

• Collaborative problem-solving and cross-functional alignment are integral to developing effective solutions that meet both user and business needs.

Company Website: https://www.expressvpn.com/

📝 Enhancement Note: The company's focus on privacy and security, combined with its established presence, suggests a culture that values user trust and long-term engagement. The emphasis on data-driven growth points to a performance-oriented operational environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, suitable for individuals with 2-5 years of experience. It offers the opportunity to own critical aspects of the user journey and directly influence conversion metrics, providing a solid foundation for further specialization in growth or product design. The role involves both execution and strategic input on conversion optimization.

Reporting Structure: The UX Designer will likely report to a Design Lead or Head of Growth, with direct collaboration with Product Managers, Marketing Managers, and Engineering Leads. This structure allows for mentorship and guidance while providing autonomy in design execution.

Operations Impact: The UX Designer plays a direct role in optimizing the company's revenue funnel by improving conversion rates on marketing and landing pages, enhancing user onboarding, and driving engagement. Their work directly impacts key performance indicators (KPIs) related to user acquisition, customer lifetime value, and overall business growth.

Growth Opportunities:

• Specialization: Deepen expertise in CRO, Growth Design, and A/B testing, becoming a go-to expert in conversion optimization strategies.

• Leadership: Potential to move into a Senior UX Designer role, leading design initiatives for specific product areas or growth experiments, and mentoring junior designers.

• Skill Expansion: Opportunity to gain broader experience in user research, product strategy, and potentially even product management, by working closely with those teams.

• Cross-functional Mobility: Develop strong relationships and understanding across marketing, product, and engineering, opening doors for future roles in growth marketing, product operations, or product management.

📝 Enhancement Note: The role offers a clear path for growth within specialized areas of UX and operations, particularly in performance marketing and product-led growth strategies. The impact on revenue metrics makes it a highly visible and valuable position for career advancement.

🌐 Work Environment

Office Type: The role is based on-site in a spacious, open-concept office environment located centrally in Tel Aviv. This setup is designed to foster collaboration, innovation, and a dynamic work atmosphere.

Office Location(s): Tel Aviv, Israel. Specific office address details are not provided but are indicated to be centrally located for accessibility.

Workspace Context:

• The open-concept layout is intended to promote spontaneous interaction and collaboration between team members across disciplines.

• Access to modern design tools and technology, including Figma and potentially other Adobe Creative Suite applications, will be available.

• The environment is described as fun and collaborative, encouraging team lunches and company events to build camaraderie.

Work Schedule: Full-time employment with flexible working hours is offered. This flexibility allows individuals to manage their schedules effectively while ensuring alignment with team needs and project deadlines, particularly for collaborative tasks and A/B testing coordination.

📝 Enhancement Note: The on-site requirement and open-concept office suggest a culture that values in-person collaboration and team synergy. The flexibility in working hours can be beneficial for operations professionals who may need to monitor experiments or collaborate across different time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on your experience in UX, CRO, and Growth Design, and evidence of measurable impact.

• Technical Interview / Portfolio Review: A deeper dive into your portfolio. You will be expected to present 2-3 case studies, detailing your process, design rationale, A/B testing strategies, and the quantitative results achieved. Expect questions about your problem-solving approach and how you leverage data.

• Cross-functional Interviews: Interviews with key stakeholders from Product, Marketing, and Engineering teams to assess your collaboration skills, communication style, and understanding of business objectives.

• Hiring Manager Interview: A final discussion with the hiring manager to assess cultural fit, career aspirations, and overall suitability for the role and team.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the business problem, your proposed solution, the A/B test implemented, and the specific, measurable results (e.g., "Increased conversion rate by X%", "Reduced bounce rate by Y%").

• Showcase Process: Detail your design process, from initial research and hypothesis generation through to design, testing, and iteration. Explain why you made certain design choices.

• Highlight CRO & Growth: Emphasize projects where you specifically applied CRO principles and growth hacking techniques. Demonstrate your understanding of conversion funnels and user psychology.

• Figma & AI: Be prepared to discuss your proficiency with Figma and how you've used or envision using AI tools in your design workflow for prototyping, personalization, or experiment validation.

• Conciseness: While detailed, ensure your portfolio is easy to navigate and your key contributions are immediately apparent. Use clear headings and concise descriptions.

Challenge Preparation:

• Be ready for a potential design challenge or a take-home assignment that simulates a real-world CRO scenario. This might involve optimizing a given landing page or proposing an A/B test strategy for a specific user journey.

• Practice articulating your thought process clearly and concisely, as if presenting to stakeholders who may not have a design background. Focus on the business impact and the data supporting your recommendations.

• Prepare to discuss your experience with design systems and how you ensure consistency across different touchpoints.

📝 Enhancement Note: The emphasis on a portfolio demonstrating measurable impact and the expectation of presenting A/B testing strategies are critical for this operations-aligned role. Candidates should prepare to speak in terms of ROI and business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for UI design, wireframing, prototyping, and collaboration. Proficiency is essential.

• Adobe Creative Suite: Familiarity with tools like Photoshop and Illustrator is likely beneficial for asset creation and image editing.

• Framer (or similar): Experience with advanced prototyping tools like Framer could be an advantage for creating highly interactive prototypes.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools such as Google Analytics, Amplitude, or similar for tracking user behavior, analyzing experiment results, and understanding conversion funnels.

• A/B Testing Platforms: Familiarity with tools like Optimizely, VWO, Google Optimize, or internal experimentation platforms to design, deploy, and analyze A/B tests.

CRM & Automation:

• While not explicitly mentioned as a primary responsibility for this UX role, understanding how designs integrate with CRM systems (e.g., Salesforce, HubSpot) or marketing automation platforms for personalized user journeys might be beneficial.

• AI Tools: Proficiency or familiarity with AI tools for design assistance, prototyping, personalization, and experiment validation is increasingly important and explicitly mentioned as a plus.

📝 Enhancement Note: The technology stack highlights a focus on design execution (Figma), experimentation (A/B testing tools), and data analysis (analytics platforms). Proficiency in these areas is crucial for success in this growth-oriented role.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by data, analytics, and experimentation results, with a strong emphasis on measurable outcomes.

• Growth Mindset: A continuous drive to learn, adapt, and improve both individual skills and team processes, embracing feedback and new methodologies.

• User-Centric: A deep understanding of user needs and motivations, ensuring that design solutions prioritize a positive and effective user experience.

• Collaborative: Working effectively across diverse teams, fostering open communication, and valuing diverse perspectives to achieve shared goals.

• Impact-Oriented: Focused on delivering tangible results that contribute directly to business objectives, particularly in areas of conversion, retention, and growth.

Collaboration Style:

• Cross-functional Integration: Seamless integration with Product, Marketing, Engineering, and Analytics teams is expected, with a proactive approach to communication and alignment.

• Iterative Feedback Loops: Embracing a culture of continuous feedback and iteration on designs and experiments to refine solutions and maximize impact.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the team and wider organization, particularly regarding UX, CRO, and growth strategies.

📝 Enhancement Note: The values emphasize a performance-driven and collaborative environment, which is typical of operations-focused teams within tech companies. The focus on growth and data aligns well with the strategic objectives of revenue and marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing experiences that delight users while simultaneously driving key business metrics like conversions and retention.

• Rapid Experimentation Cycles: Keeping pace with a dynamic environment that requires frequent hypothesis generation, design iteration, and A/B test execution.

• Data Interpretation: Accurately interpreting complex user data and experiment results to inform design decisions and avoid misinterpretations.

• Cross-functional Alignment: Navigating diverse stakeholder priorities and ensuring buy-in for design solutions that may require significant changes or resources.

Learning & Development Opportunities:

• Advanced CRO & Growth Techniques: Opportunities to hone skills in advanced experimentation, behavioral economics, and growth hacking strategies.

• Product Strategy Involvement: Gaining deeper exposure to product strategy and roadmap development through close collaboration with product teams.

• AI in Design: Staying at the forefront of AI's application in UX design, exploring new tools and methodologies for enhanced efficiency and creativity.

• Mentorship: Potential for mentorship from senior designers or growth leads, fostering professional development and career progression.

📝 Enhancement Note: The challenges highlight the strategic and analytical demands of the role, aligning it with operations' focus on efficiency and measurable results. The growth opportunities point towards career paths in specialized UX functions or broader product and marketing leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a conversion rate. What was your process, and what were the results?" (Focus on A/B testing, hypothesis, metrics, and impact.)

• "How do you approach designing landing pages for a specific marketing campaign? What factors do you consider for conversion optimization?" (Highlight user journey, CTA, visual hierarchy, and psychological triggers.)

• "Walk me through your process for developing and executing an A/B test. How do you ensure the test is valid and the results are actionable?" (Detail hypothesis, variant design, metrics, and analysis.) Company & Culture Questions:

• "Why are you interested in ExpressVPN and this specific UX role focused on CRO and Growth Design?" (Research ExpressVPN's mission, values, and market position. Connect your skills to their goals.)

• "How do you handle disagreements with stakeholders regarding design decisions, especially when data is involved?" (Emphasize collaboration, data-driven rationale, and finding common ground.)

• "Describe your experience with design systems. How do you ensure consistency while also pushing creative boundaries?" (Discuss contribution to systems, component usage, and adaptation.) Portfolio Presentation Strategy:

• Structure: For each case study, clearly define the problem, your role and responsibilities, the proposed solution, the design process (including research, wireframes, mockups, prototypes), the A/B testing methodology, and the quantifiable results.

• Quantify Everything: Use numbers and percentages to demonstrate the impact of your work. Be prepared to explain how you measured these results.

• Narrative: Tell a compelling story about each project. Explain the challenges you faced and how you overcame them.

• Figma & AI: Be ready to demonstrate your Figma skills and discuss how you leverage or plan to leverage AI tools in your workflow.

• Concise & Clear: Keep your presentation focused and easy to follow. Anticipate questions and have detailed answers ready.

📝 Enhancement Note: Interview preparation should heavily lean into demonstrating analytical capabilities, data-driven decision-making, and a clear understanding of how design directly contributes to business outcomes and revenue generation, reflecting the operations-centric nature of this role.

📌 Application Steps

To apply for this operations-aligned UX position:

• Submit your application through the provided link on jobs.deel.com.

• Portfolio Customization: Tailor your portfolio to prominently feature case studies demonstrating your expertise in CRO, Growth Design, and A/B testing. Quantify your impact with specific metrics and clearly articulate your process for driving conversion improvements.

• Resume Optimization: Update your resume to highlight keywords such as "UX Design," "CRO," "Growth Design," "A/B Testing," "Conversion Optimization," "Figma," and "Data-Driven Design." Focus on achievements that showcase measurable business impact.

• Interview Preparation: Practice articulating your design process, A/B testing strategies, and the ROI of your projects. Prepare to discuss how you collaborate with cross-functional teams and leverage data to inform decisions. Rehearse your portfolio presentation, ensuring it's concise, impactful, and data-rich.

• Company Research: Thoroughly research ExpressVPN's mission, products, target audience, and current marketing efforts. Understand their commitment to privacy and security, and consider how your UX and growth design skills can contribute to their ongoing success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.