Ad Graphic Designer

📍 Job Overview

Job Title: Ad Graphic Designer

Company: STERRY

Location: Remote (Indonesia)

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-14

Experience Level: Mid-Level (2-4 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive campaign performance through innovative and data-informed ad graphic design for a leading Growth Marketing Agency.

• Translate strategic marketing objectives into compelling visual assets across diverse digital and print advertising channels.

• Collaborate cross-functionally to ensure brand consistency and optimize ad creatives for maximum impact and ROI.

• Leverage AI-powered design tools and analytical insights to iterate and enhance advertising campaign effectiveness.

• Contribute to a high-growth, remote-first environment focused on measurable results and global market penetration.

📝 Enhancement Note: This role is positioned within a Growth Marketing Agency, implying a strong emphasis on performance metrics and direct impact on revenue generation through design. The "Ad Graphic Designer" title, coupled with responsibilities like A/B testing and data interpretation, suggests a blend of creative execution and analytical application, aligning it closely with Marketing Operations and Creative Operations functions.

📈 Primary Responsibilities

• Develop and execute innovative visual concepts for a wide range of digital advertising platforms, including social media ads (e.g., Facebook, Instagram, LinkedIn), display ads, programmatic banners, and email marketing campaigns.

• Design and produce high-quality print advertising materials such as brochures, flyers, and other collateral, ensuring brand consistency and adherence to client specifications.

• Collaborate closely with Account Managers, Performance Marketers, and Copywriters to deeply understand campaign objectives, target audience personas, and key messaging frameworks for each client.

• Meticulously edit and enhance raw model photos and product imagery to meet specific client brand standards and campaign requirements, ensuring visual appeal and authenticity.

• Translate promotional creative assets accurately and harmoniously between different international markets (e.g., DE, MX, UK, JA), adapting design elements to maintain cultural relevance and brand integrity.

• Conduct thorough market research and competitor analysis to identify emerging design trends, visual styles, and innovative techniques that can be incorporated into ad creatives to drive engagement.

• Actively participate in A/B testing initiatives for ad creatives, analyzing performance data (e.g., click-through rates, conversion rates) to inform design iterations and optimize campaign effectiveness.

• Maintain and enforce brand guidelines across all visual assets, ensuring a cohesive and recognizable brand identity for STERRY and its diverse client portfolio.

• Manage multiple design projects simultaneously, prioritizing tasks, adhering to strict deadlines, and delivering exceptional quality work in a fast-paced, dynamic agency environment.

• Perform ad hoc design tasks and support for various marketing initiatives as assigned by management, demonstrating flexibility and a proactive approach to workload management.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only create visually appealing assets but also understand their performance implications. The emphasis on "transforming strategic goals into high-impact visual narratives" and "optimizing designs for various platforms... to maximize ad performance" points to a role that requires a strategic, data-aware approach to graphic design, typical of operations-focused creative roles.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communication, Multimedia Arts, or a closely related field is considered a strong asset. However, equivalent practical experience and a compelling portfolio demonstrating relevant skills will be equally valued.

Experience: 2 to 4 years of proven professional experience as a Graphic Designer, with a significant emphasis on creating advertising and marketing materials for digital and print channels. A robust portfolio showcasing successful advertising campaigns is essential.

Required Skills:

• Visual Design Mastery: Exceptional ability in visual hierarchy, layout composition, typography, and color theory.

• Software Proficiency: Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with Figma or Canva for collaborative and rapid design workflows.

• Advertising Creative Development: Proven experience designing high-performing ads for platforms such as Facebook Ads, Instagram Ads, Google Display Network, and email marketing.

• Photo Editing & Retouching: Strong capabilities in photo processing, enhancement, and retouching for marketing and advertising purposes.

• Brand Consistency Management: Ability to understand and meticulously apply brand guidelines across diverse creative assets.

• Data Interpretation for Design: Aptitude for interpreting campaign performance data (CTR, conversion rates) to inform and iterate on design choices.

• Time Management & Prioritization: Excellent organizational skills to manage multiple projects, deadlines, and ad hoc requests in a fast-paced agency setting.

• Communication & Collaboration: Strong verbal and written communication skills for effective collaboration with marketing teams, clients, and international stakeholders.

Preferred Skills:

• AI Design Tool Integration: Experience utilizing AI-powered design tools (e.g., Midjourney, DALL-E, Adobe Sensei features) for concept generation, image enhancement, or workflow automation.

• Internationalization & Localization: Experience adapting creative assets for different linguistic and cultural markets, understanding nuances in typography and visual appeal.

• Motion Graphics/Animation: Basic understanding or experience with motion graphics software (e.g., Adobe After Effects) for creating animated ads or social media content.

• UX/UI Principles: Familiarity with user experience and user interface design principles as they apply to digital advertising and landing page design.

• Project Management Fundamentals: Understanding of project management methodologies relevant to creative workflows.

📝 Enhancement Note: The requirement for a "standout portfolio or equivalent hands-on experience" emphasizes practical application over formal education, a common trend in creative and operations roles. The inclusion of "AI Tool Integration" and "Analytical Mindset" specifically highlights the modern operational demands on designers to be efficient and data-informed.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Advertising Campaign Showcase: A dedicated section featuring 3-5 distinct advertising campaigns (digital and/or print) that demonstrate your ability to conceptualize, design, and execute high-impact creatives.

• Performance-Driven Examples: Include case studies or descriptions for at least two campaigns that highlight how your design choices directly contributed to campaign objectives (e.g., increased click-through rates, improved conversion rates, enhanced brand recall). Quantifiable results are highly encouraged.

• Platform Optimization: Showcase examples of designs optimized for different platforms (e.g., mobile vs. desktop social ads, banner ad sizes) to demonstrate an understanding of platform-specific best practices.

• Brand Consistency Examples: Include examples that illustrate your ability to maintain a consistent brand identity across multiple touchpoints or for different clients.

• Internationalization Samples: If applicable, include examples of localized creative assets, demonstrating sensitivity to cultural nuances and multilingual design challenges.

Process Documentation:

• Workflow Integration: Be prepared to discuss your personal design process from brief to final delivery, highlighting how you integrate feedback, manage revisions, and collaborate with cross-functional teams (e.g., marketers, copywriters).

• Tool Utilization: Be ready to explain how you leverage your chosen design tools (Adobe Creative Suite, Figma, AI tools) to enhance efficiency, manage assets, and deliver high-quality output.

• Performance Feedback Loop: Demonstrate an understanding of how design performance data informs your iterative design process and future creative strategies.

📝 Enhancement Note: For an Ad Graphic Designer role in a performance-driven agency, a portfolio must go beyond aesthetics. It needs to demonstrate an understanding of marketing objectives, platform constraints, and the ability to translate data into design improvements, reflecting an operational mindset.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a fully remote Ad Graphic Designer with 2-4 years of experience in Indonesia, the estimated salary range is IDR 150,000,000 - IDR 250,000,000 annually. This range accounts for the specialized skills in advertising design, AI tool integration, and performance-oriented creative work.

Benefits:

• Fully Remote Position: Work from anywhere within Indonesia, offering unparalleled flexibility and work-life balance.

• Flexible Working Hours: Adapt your schedule to your personal needs while ensuring alignment with team collaboration requirements and project deadlines.

• Global Impact & Exposure: Contribute to high-profile campaigns for international clients, gaining exposure to diverse markets and industries.

• Growth and Development Opportunities: Access to learning resources, training programs, and potential for advancement within a rapidly growing agency.

• Collaborative & Innovative Environment: Be part of a team that values creativity, precision, and measurable results, with opportunities to learn from experienced professionals.

• Competitive Compensation Package: A salary commensurate with your skills, experience, and the value you bring to the team.

Working Hours: This is a full-time position, typically expected to involve approximately 40 hours per week. The role offers flexible working hours, allowing for adaptation to personal schedules while ensuring availability for essential team meetings and project coordination.

📝 Enhancement Note: Estimating salary for a remote role in Indonesia requires considering the local cost of living and the company's operational base. The range provided is a benchmark for mid-level creative roles with a performance focus. The benefits emphasize the key attractions of a remote, growth-oriented agency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Growth Marketing Agency, specializing in Crowdfunding and E-commerce. STERRY acts as the "rocket fuel" for brands, driving significant online revenue through strategic marketing and creative execution.

Company Size: STERRY operates as a dynamic and growing agency. While specific numbers aren't provided, its focus on international reach and client success suggests a lean, agile, and highly specialized team structure.

Founded: STERRY was founded with a mission to help clients achieve substantial online revenue, indicating a results-oriented and entrepreneurial spirit from its inception.

Team Structure:

• Cross-Functional Collaboration: The Ad Graphic Designer will work within a matrixed team structure, collaborating closely with marketing strategists, performance marketers, account managers, and copywriters.

• Remote-First Environment: The team operates entirely remotely, emphasizing asynchronous communication, clear documentation, and reliance on digital collaboration tools.

• Specialized Expertise: Team members are likely highly specialized in their respective domains (e.g., design, paid media, analytics), fostering an environment of deep expertise and continuous learning.

Methodology:

• Data-Driven Decision Making: STERRY prioritizes measurable results, meaning design decisions are informed by campaign data, A/B testing outcomes, and ROI analysis.

• Agile Campaign Management: Campaigns are likely managed using agile principles, allowing for rapid iteration, testing, and optimization based on real-time performance feedback.

• Client-Centric Approach: The agency's success is tied to client success, fostering a culture focused on understanding client needs, delivering exceptional value, and achieving tangible revenue growth.

Company Website: https://www.sterry.io/

📝 Enhancement Note: The company description positions STERRY as a high-impact, performance-focused agency. This implies a culture that values speed, innovation, measurable results, and strong collaboration among specialized remote professionals. The "rocket fuel" analogy suggests an energetic and ambitious work environment.

📈 Career & Growth Analysis

Operations Career Level: This Ad Graphic Designer role is at a Mid-Level, typically requiring 2-4 years of focused experience. It signifies an individual contributor role with the expectation of independent execution and contribution to campaign strategy through design. The emphasis on data interpretation and AI tool integration suggests a forward-looking position that develops skills beyond traditional graphic design.

Reporting Structure: The Ad Graphic Designer will likely report to a Creative Lead, Design Manager, or potentially a Marketing Operations Manager, depending on the internal structure of STERRY. They will work closely with various project teams, reporting on campaign-specific design progress and performance insights.

Operations Impact: The role has a direct and significant impact on revenue generation. By creating visually compelling and performance-optimized ad creatives, the designer directly influences key metrics such as click-through rates (CTR), conversion rates, customer acquisition cost (CAC), and ultimately, client revenue. Their work is integral to the agency's mission of driving crowdfunding and e-commerce success.

Growth Opportunities:

• Specialization Advancement: Potential to specialize further in areas like performance creative, motion graphics for ads, or international campaign localization.

• Senior Designer/Lead Role: With proven success and expanded responsibilities, progression to a Senior Ad Graphic Designer or Creative Lead role, overseeing junior designers and leading creative strategy for key accounts.

• Cross-Functional Skill Development: Opportunities to deepen understanding of marketing analytics, paid media strategies, and client management through close collaboration.

• AI Tool Expertise: Becoming a go-to expert within the agency for leveraging AI in creative workflows, a highly valuable and evolving skill set.

📝 Enhancement Note: The growth opportunities should reflect the agency's focus on performance and innovation. Moving beyond just design execution to influencing strategy and leveraging new technologies like AI is key for career progression in this domain.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The "office" is wherever the employee chooses to work, provided they have a reliable internet connection and a productive environment.

Office Location(s): While the role is remote, the provided location data indicates that candidates are expected to be based in or able to work from Indonesia. This implies adherence to Indonesian time zones for core collaboration periods and potential compliance with local employment regulations.

Workspace Context:

• Autonomy & Flexibility: Employees have significant autonomy over their workspace setup and daily schedule, fostering a personalized and productive work environment.

• Digital Collaboration Tools: The workspace relies heavily on digital tools for communication, project management, and asset sharing (e.g., Slack, Asana, Google Workspace, cloud storage).

• Cross-Functional Interaction: Despite the remote nature, there are ample opportunities for interaction through virtual meetings, collaborative design sessions, and team-wide communication channels.

Work Schedule: The role is full-time (approximately 40 hours per week) but offers flexible working hours. This allows employees to structure their day to best suit their productivity peaks and personal commitments, while still ensuring availability for scheduled meetings and critical project timelines, especially concerning international client coordination.

📝 Enhancement Note: The remote-first nature of STERRY means the work environment is defined by digital tools and asynchronous communication. Highlighting the flexibility and the need for self-discipline is crucial for potential candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes, cover letters, and portfolios for alignment with the required skills and experience. Emphasis will be placed on the quality and relevance of advertising design work.

• Portfolio Deep Dive & Skills Assessment: An interview focusing on the candidate's portfolio. Expect to walk through specific projects, discussing design rationale, creative process, problem-solving approaches, and how your designs contributed to campaign success. You may be asked to elaborate on your experience with AI tools and data interpretation.

• Technical/Creative Challenge: A practical design exercise or case study may be assigned to assess your ability to respond to a brief, design under constraints, and apply your skills to a hypothetical client scenario relevant to STERRY's work.

• Cultural Fit & Team Interview: An interview with potential team members or hiring managers to assess collaboration style, communication skills, alignment with STERRY's values, and ability to thrive in a remote, fast-paced environment.

• Final Interview/Offer: A concluding interview to discuss the role in detail, answer any remaining questions, and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant advertising design work. Focus on campaigns with clear objectives and measurable results.

• Tell a Story: For each project, articulate the client's challenge, your design process, the rationale behind your creative decisions, and the impact of your work. Use the STAR method (Situation, Task, Action, Result) where applicable.

• Highlight Performance: Explicitly connect your design choices to campaign performance metrics. If direct metrics aren't available, explain the strategic thinking behind your design that was intended to drive specific outcomes.

• Showcase Tool Proficiency: If you have strong AI tool experience, include examples or be prepared to discuss how you integrated them into your workflow.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A PDF or a dedicated portfolio website is recommended.

Challenge Preparation:

• Understand STERRY's Niche: Research STERRY's client base (crowdfunding, e-commerce) and their success stories. Understand the types of ads that typically perform well in these sectors.

• Practice Brief Interpretation: Work on exercises where you're given a brief and need to quickly outline a creative strategy and design approach.

• Time Management: If given a timed challenge, practice working efficiently and prioritizing elements to deliver a complete, albeit potentially unfinished, solution.

• Articulate Your Process: Be ready to explain your thought process, design decisions, and how you would iterate based on feedback or data.

📝 Enhancement Note: The interview process for this role will likely heavily scrutinize the portfolio for evidence of performance-driven design and adaptability with new technologies like AI. Candidates should prepare to discuss not just aesthetics but also strategic impact and data interpretation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design. Proficiency in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, icons), and InDesign (layout, print materials) is expected.

• Figma / Canva: Familiarity with collaborative design tools like Figma is highly advantageous for teamwork and rapid prototyping. Canva may be used for simpler, quicker creative assets.

• AI-Powered Design Tools: Experience or familiarity with tools such as Midjourney, DALL-E, Stable Diffusion, or AI features within Adobe products (e.g., Generative Fill) for concept ideation, asset generation, or image enhancement.

Analytics & Reporting:

• Google Analytics (or similar): Understanding how to interpret basic campaign performance metrics (CTR, conversion rates, bounce rates) derived from analytics platforms to inform design decisions.

• Ad Platform Analytics: Familiarity with the analytics dashboards of major ad platforms (e.g., Facebook Ads Manager, Google Ads) to review creative performance.

CRM & Automation:

• Project Management Software: Proficiency in tools like Asana, Trello, or Monday.com for managing tasks, deadlines, and project workflows within a remote team.

• Communication Platforms: Expertise in using Slack, Microsoft Teams, or similar for real-time communication and collaboration.

• Cloud Storage & Collaboration: Experience with Google Workspace (Drive, Docs, Sheets) or similar for document sharing, collaboration, and asset management.

📝 Enhancement Note: The inclusion of AI tools as a requirement/preference indicates STERRY's commitment to leveraging cutting-edge technology for efficiency and innovation in their creative operations.

👥 Team Culture & Values

Operations Values:

• Results-Driven: A core value at STERRY. Every design decision is expected to contribute to measurable client success and revenue growth. This means prioritizing effectiveness over mere aesthetics.

• Innovation & Adaptability: The agency operates in a fast-paced industry. Embracing new design tools (especially AI), techniques, and marketing strategies is crucial.

• Precision & Quality: While speed is important, the quality and accuracy of designs, especially regarding brand consistency and client requirements, are paramount.

• Collaboration & Transparency: In a remote setting, open communication, clear documentation, and willingness to share feedback and ideas are vital for team cohesion and project success.

• Data-Informed Creativity: Combining creative intuition with analytical insights to produce designs that are both visually appealing and strategically effective.

Collaboration Style:

• Asynchronous First, Synchronous When Needed: Communication likely prioritizes asynchronous methods (e.g., Slack, project management tools) to accommodate flexible schedules, with synchronous meetings scheduled for critical discussions, brainstorming, and feedback sessions.

• Cross-Functional Synergy: Designers work closely with marketers, account managers, and copywriters, requiring an understanding of each role's contribution to campaign success.

• Feedback Culture: An environment where constructive feedback is regularly exchanged, both given and received, to continuously improve creative output and campaign performance.

• Knowledge Sharing: Encouragement of sharing best practices, new design techniques, and insights gained from campaign performance to elevate the entire team's capabilities.

📝 Enhancement Note: The values emphasize a blend of creative talent with a rigorous, results-oriented operational approach, which is characteristic of successful growth marketing agencies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: The primary challenge will be to consistently produce innovative and engaging designs that also meet strict performance metrics and client objectives.

• Rapid Iteration and A/B Testing: Adapting quickly to feedback from A/B tests and iterating on designs efficiently to find optimal campaign creatives.

• International Market Nuances: Designing effectively for diverse cultural and linguistic markets requires sensitivity and research to avoid missteps and ensure resonance.

• Staying Ahead of Design Trends & AI: Continuously learning and integrating new design trends and AI tools into the workflow while maintaining brand integrity and quality.

• Remote Collaboration Management: Effectively communicating and collaborating with a distributed team across different time zones and work styles.

Learning & Development Opportunities:

• Mastering Performance Creative: Deep dive into the principles of designing ads that directly drive conversions and revenue, learning from STERRY's extensive experience.

• AI in Design Specialization: Becoming an expert in utilizing AI tools to enhance creative output, streamline workflows, and explore new visual possibilities.

• International Design Best Practices: Gaining practical experience in adapting creative strategies for global markets, understanding cultural marketing nuances.

• Cross-Functional Skill Enhancement: Opportunities to learn more about paid media strategies, campaign analytics, and client management through daily collaboration.

• Portfolio Enhancement: Continuous opportunities to build a strong portfolio with diverse, high-impact client work that showcases growth and expertise.

📝 Enhancement Note: These challenges and opportunities are tailored to the specific context of a performance-driven remote agency, highlighting the dynamic nature of the role and the potential for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating an ad graphic that aims to achieve a specific conversion rate. What elements do you prioritize?" (Focus: Performance-driven design, data interpretation)

• "How do you approach localizing ad creatives for different international markets? Can you provide an example?" (Focus: Internationalization, cultural sensitivity)

• "Walk me through a time you used data insights or A/B test results to significantly improve a design. What was your process?" (Focus: Data analysis, iterative design)

• "How do you balance creative exploration with strict brand guidelines and campaign objectives?" (Focus: Creative execution, strategic alignment) Company & Culture Questions:

• "What interests you most about STERRY's focus on crowdfunding and e-commerce growth marketing?" (Focus: Company alignment, industry interest)

• "How do you ensure effective collaboration and communication in a fully remote work environment?" (Focus: Remote work skills, collaboration style)

• "How do you stay updated with the latest design trends and emerging technologies like AI in creative fields?" (Focus: Continuous learning, adaptability)

• "Describe a situation where you had to manage conflicting feedback from multiple stakeholders. How did you resolve it?" (Focus: Stakeholder management, problem-solving) Portfolio Presentation Strategy:

• Lead with Impact: Start your portfolio review by showcasing your strongest, most relevant advertising campaign that demonstrates quantifiable results or strategic thinking.

• Structure Your Case Studies: For each project, clearly articulate: The Client/Campaign Objective, Your Role & Responsibilities, The Creative Challenge, Your Design Process & Rationale, Key Design Decisions, Tools Used (including AI if applicable), and The Results/Impact.

• Quantify Your Success: Whenever possible, use numbers (e.g., "increased CTR by X%", "achieved Y conversions," "reduced CAC by Z%") to demonstrate the effectiveness of your designs. If exact numbers aren't available, explain the strategic intent behind your design choices.

• Be Prepared for Technical Questions: Expect questions about your software proficiency, your experience with AI tools, and how you optimize designs for different platforms.

• Showcase Adaptability: Be ready to discuss how you handle feedback, revisions, and adapt your designs based on performance data or client needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also a strategic, data-driven, and operationally-minded approach to advertising creative development.

📌 Application Steps

To apply for this Ad Graphic Designer position:

• Submit your application through the provided link on the STERRY careers portal.

• Tailor Your Resume: Highlight keywords from the job description such as "Ad Graphic Designer," "Growth Marketing," "Adobe Creative Suite," "AI-powered design tools," "A/B testing," and "performance metrics." Quantify achievements where possible (e.g., "Designed ad creatives that contributed to a 15% increase in campaign CTR").

• Craft a Compelling Cover Letter: Express your enthusiasm for STERRY's mission and your specific interest in performance-driven creative work. Briefly touch upon your experience with advertising design, AI tools, and your understanding of the crowdfunding/e-commerce space.

• Curate Your Portfolio: Ensure your portfolio prominently features advertising and marketing design examples. Include case studies that explain your process and highlight measurable results. Make sure the link is clearly visible and functional.

• Prepare for the Interview: Familiarize yourself with STERRY's work and client types. Practice articulating your design process, your experience with AI tools, and how your designs contribute to business objectives. Be ready to discuss specific projects from your portfolio in detail.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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