Ad Graphic Designer

📍 Job Overview

Job Title: Ad Graphic Designer

Company: STERRY

Location: Philippines

Job Type: Full-time

Category: Marketing Operations / Creative Design

Date Posted: 2026-09-14

Experience Level: Mid-Level (2-4 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive campaign performance through the creation of high-impact visual narratives for digital and print advertising platforms.

• Collaborate with growth marketing teams to translate strategic goals into engaging and data-informed design solutions.

• Ensure brand consistency and innovative design execution across various advertising channels, including social media, display, and email campaigns.

• Utilize AI-powered design tools to streamline workflows and enhance creative output for international markets.

• Analyze campaign data and A/B testing results to continuously iterate and improve design effectiveness.

📝 Enhancement Note: This role sits at the intersection of creative design and performance marketing operations, requiring a candidate who can balance aesthetic appeal with measurable business impact. The emphasis on "data-driven" and "performance" suggests a need for a designer who understands how their work directly contributes to revenue generation.

📈 Primary Responsibilities

• Develop innovative and engaging visual concepts for a wide range of digital and print advertisements, including social media ads, display ads, email campaigns, and banners.

• Create ad designs that strictly adhere to brand guidelines while also pushing creative boundaries to resonate with target audiences and ensure a consistent brand identity.

• Optimize designs for various platforms and ad formats, meticulously considering mobile and desktop user experiences to maximize ad performance and conversion rates.

• Conduct thorough market research and stay abreast of emerging industry trends to integrate fresh, effective, and competitive design elements into advertising campaigns.

• Actively participate in brainstorming sessions, contributing creative ideas and strategic input to elevate the overall impact and effectiveness of advertising efforts.

• Collaborate with marketing and advertising teams to interpret campaign objectives, target audience profiles, and key messaging, translating these into compelling visual narratives.

• Leverage A/B testing insights to iterate on ad designs, using data analysis to refine and improve campaign performance and ROI.

• Process and enhance raw model photos according to specific client standards, ensuring high-quality visual assets for advertising.

• Translate promotional creatives across different languages and markets (DE/MX/UK/JA), maintaining design balance, harmony, and cultural relevance.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to ensure timely delivery of high-quality creative assets within dynamic campaign timelines.

• Perform ad hoc design tasks and support as assigned by management, demonstrating flexibility and adaptability in a fast-paced agency environment.

📝 Enhancement Note: The responsibilities highlight a need for a designer who is not just creative but also strategic and analytical, capable of understanding campaign objectives, target demographics, and performance metrics. The "translation" responsibility for international markets suggests a requirement for cultural sensitivity and an understanding of localized marketing nuances.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communication, Multimedia Arts, or a related field is a plus. However, a strong portfolio or equivalent hands-on experience is equally valued and can substitute formal education.

Experience: 2 to 4 years of proven experience as a Graphic Designer, with a demonstrable portfolio specifically showcasing expertise in advertising and marketing materials.

Required Skills:

• Mastery of industry-standard graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and/or Canva.

• Proven ability to develop innovative and engaging visual concepts for digital advertising platforms (social media, display, email).

• Strong understanding of visual hierarchy, typography, color theory, and layout principles in advertising contexts.

• Experience in photo processing, including editing and enhancing raw photos to meet client-specific quality standards.

• Ability to interpret and apply brand guidelines consistently across diverse creative assets.

• Familiarity with using AI-powered design tools for workflow streamlining, concept generation, or image enhancement.

• Capacity to conduct market research and incorporate industry trends into design strategies.

• Experience in localizing designs for international markets, considering cultural nuances and multilingual typography.

• Excellent time-management skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Strong communication and collaboration skills for working effectively with marketing and advertising teams. Preferred Skills:

• Experience with A/B testing design variations and using data insights to inform design decisions.

• Familiarity with performance marketing metrics and how design impacts campaign ROI.

• Basic understanding of user experience (UX) principles as they apply to digital ad design.

• Experience in a growth marketing agency or a similar client-focused, results-driven environment.

• Proficiency in motion graphics or animation for digital ad formats.

📝 Enhancement Note: The emphasis on a "standout portfolio" and "hands-on experience" suggests that practical skills and a strong track record in advertising design are prioritized over formal education. The inclusion of AI tools and data analysis indicates a forward-thinking approach to design within a performance-driven marketing context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 distinct advertising campaign projects across digital and print mediums.

• Include case studies for at least 2-3 key projects, detailing the campaign objective, target audience, design process, and measurable results (e.g., CTR, conversion rates, ROI).

• Demonstrate proficiency in various ad formats, including social media ads (Facebook, Instagram, etc.), display banners, email marketing graphics, and potentially landing page visuals.

• Highlight experience with A/B testing creative assets and how data influenced design iterations.

• Feature examples of localized designs for international markets, showcasing adaptability and cultural sensitivity.

• Include examples of photo editing and enhancement for product imagery or model photos.

• Showcase familiarity with AI-assisted design tools, if applicable, with examples of how they were leveraged. Process Documentation:

• For each case study, briefly outline the workflow from brief to final delivery, including stakeholder touchpoints.

• Detail the specific software and tools used in the design process for each project.

• Explain the rationale behind key design decisions, linking them to campaign objectives and target audience insights.

• Document any challenges faced during the design process and how they were overcome.

📝 Enhancement Note: The portfolio requirements are central to this role. Applicants must demonstrate not only creative talent but also a strategic, data-informed approach to advertising design, with a clear ability to articulate the impact of their work on business objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Ad Graphic Designer with 2-4 years of experience in a fully remote capacity in the Philippines, the estimated salary range is PHP 40,000 - PHP 70,000 per month. This range can vary based on the candidate's specific skill set, portfolio strength, and experience level.

Benefits:

• Fully remote position: Work from anywhere within the Philippines, eliminating commute time and costs.

• Flexible working hours: Adapt your schedule to align with personal needs and peak productivity times, while ensuring collaboration with global teams.

• Growth and development opportunities: Access to learning resources, potential for skill expansion in performance marketing design, and opportunities for career advancement within a growing agency.

• Global Impact: Contribute to campaigns for international clients, gaining exposure to diverse markets and industries.

• Collaborative and innovative team environment: Work alongside experienced marketing professionals in a culture that values creativity and measurable results.

Working Hours: Approximately 40 hours per week, with flexible scheduling to accommodate different time zones and team collaboration needs.

📝 Enhancement Note: The salary estimate is based on typical mid-level graphic designer compensation in the Philippines for remote roles, considering the company's focus on growth marketing and its international client base. Benefits are tailored to reflect the information provided and common offerings for remote positions in the tech/marketing sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Growth Marketing Agency, specializing in Crowdfunding and E-commerce. STERRY positions itself as a high-performance partner, driving significant online revenue for its clients.

Company Size: STERRY is likely a growing agency, indicated by its focus on expanding its team and the nature of its services. While an exact size isn't provided, its client success ($100M+ in revenue) suggests a substantial operational capacity.

Founded: STERRY was founded with the mission to provide "rocket fuel" for crowdfunding and e-commerce success, emphasizing rapid growth and measurable results from its inception.

Team Structure:

• The Ad Graphic Designer will be part of the broader marketing and advertising teams, working closely with campaign managers, strategists, and potentially other designers.

• Collaboration is key, requiring seamless integration with teams responsible for strategy, client management, and campaign execution.

• The structure likely supports cross-functional project teams to deliver integrated marketing campaigns. Methodology:

• Data-Driven Decisions: STERRY's core methodology revolves around achieving measurable results, with a strong emphasis on tracking online revenue and optimizing campaigns based on performance data.

• Agile Campaign Management: The fast-paced nature of crowdfunding and e-commerce suggests an agile approach to campaign development and iteration, with a focus on quick turnarounds and continuous improvement.

• Creative Innovation: While data-driven, the agency also champions "shattering limits" and "supercharging brands," indicating a commitment to creative excellence and pushing boundaries in design and marketing.

Company Website: https://www.sterry.io/

📝 Enhancement Note: The company culture is clearly performance-oriented, aiming to deliver tangible revenue growth for clients. This implies a fast-paced, results-driven environment where creativity is channeled towards achieving specific business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Ad Graphic Designer. It requires a solid foundation of 2-4 years of experience and the ability to work independently on projects while also collaborating effectively within a team. The role is expected to contribute significantly to campaign success through creative execution and data-informed design.

Reporting Structure: The Ad Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Design, who oversees campaign creative strategy and execution. This manager will provide guidance, feedback, and project assignments.

Operations Impact: The Ad Graphic Designer's work directly impacts STERRY's ability to acquire and retain clients by creating compelling advertising materials that drive conversions and revenue. Their designs are a critical component of the agency's "growth marketing" engine, directly contributing to the "$100 million in trackable online revenue" the company has generated. Effective design leads to higher click-through rates, better conversion rates, and ultimately, increased client success and agency revenue.

Growth Opportunities:

• Specialization in Performance Design: Deepen expertise in designing for specific platforms (e.g., Facebook Ads, Google Display Network) and understanding their unique performance drivers.

• Creative Leadership: Progress to a Senior Designer or Art Director role, leading creative projects, mentoring junior designers, and shaping the visual direction of campaigns.

• Cross-functional Skill Development: Gain exposure to broader marketing strategies, A/B testing methodologies, and client relationship management, potentially transitioning into a Marketing Strategist or Campaign Manager role.

• AI Tool Mastery: Become an expert in leveraging advanced AI design tools to further enhance efficiency and creative output, a valuable and growing skill set.

📝 Enhancement Note: The growth opportunities emphasize the dual path of deepening creative specialization or expanding into broader marketing strategy roles, aligning with the performance-driven nature of the agency.

🌐 Work Environment

Office Type: This is a fully remote position, offering a "work from anywhere" arrangement within the Philippines.

Office Location(s): Remote within the Philippines. This allows for flexibility in location, as long as candidates have reliable internet access to support remote collaboration and asset delivery.

Workspace Context:

• Remote Collaboration: The primary workspace will be digital, requiring strong proficiency with online collaboration tools (e.g., Slack, Zoom, project management software) for communication and team interaction.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, Canva) and potentially AI design tools is essential. Reliable internet and a functional personal workspace are prerequisites.

• Team Interaction: While remote, the environment fosters interaction through regular team meetings, brainstorming sessions, and project-specific discussions, ensuring a connected and collaborative atmosphere despite the physical distance.

Work Schedule: Flexible working hours are offered, allowing professionals to structure their workday around personal needs while ensuring availability for key meetings and collaboration with international teams operating in different time zones.

📝 Enhancement Note: The remote nature of the role is a significant aspect, emphasizing the need for self-discipline, effective digital communication, and a well-equipped home office setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation & Skills Assessment: A session where candidates present their portfolio, discussing key projects, design rationale, and impact. This may include a practical design challenge or test to evaluate technical proficiency, creative thinking, and problem-solving under timed conditions.

• Team/Hiring Manager Interview: A discussion to assess cultural fit, collaboration style, understanding of performance marketing, and ability to integrate into the STERRY team. Questions may delve into how you approach design challenges and interpret data.

• Final Interview (if applicable): Potentially a final conversation with a senior leader to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your advertising design skills, focusing on those with clear objectives and measurable results. Prioritize work relevant to crowdfunding and e-commerce if possible.

• Tell a Story: For each case study, clearly articulate the problem, your proposed solution (design), the process you followed, and the outcome. Use data to support your claims.

• Highlight Data-Driven Design: Emphasize how you used data, A/B testing, or market insights to inform your design decisions and improve campaign performance.

• Showcase Versatility: Include a range of ad formats and styles to demonstrate your adaptability. If you have experience with international localization, feature those examples prominently.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Provide clear descriptions for each project.

Challenge Preparation:

• Understand STERRY's Business: Research STERRY's clients and their typical campaigns. Familiarize yourself with growth marketing principles and the specific challenges of crowdfunding and e-commerce advertising.

• Practice Design Challenges: Be prepared for a design task that might involve creating an ad concept from a brief, optimizing an existing ad, or editing an image under a time constraint. Focus on speed, creativity, and strategic thinking.

• Articulate Your Process: Be ready to explain your thought process, design choices, and how you would measure the success of your design solutions.

📝 Enhancement Note: The interview process places a strong emphasis on the portfolio, requiring candidates to not only present visually appealing work but also to articulate the strategic thinking and measurable impact behind their designs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (for photo editing and manipulation), Illustrator (for vector graphics and logos), and InDesign (for layout and print design).

• Figma: A popular collaborative interface design tool, increasingly used for digital ad creation and prototyping due to its real-time collaboration features.

• Canva: A user-friendly graphic design platform, often used for quick creation of social media graphics and marketing materials.

Analytics & Reporting:

• A/B Testing Platforms: Familiarity with how designs are tested and tracked within platforms like Google Ads, Facebook Ads Manager, or specialized A/B testing tools.

• Analytics Dashboards: Experience interpreting data from platforms like Google Analytics, Facebook Insights, or client-specific dashboards to understand ad performance.

CRM & Automation:

• Ad Campaign Management Platforms: Proficiency with tools like Facebook Ads Manager, Google Ads, or other platforms used for campaign creation, management, and optimization.

📝 Enhancement Note: The core requirements are in the Adobe Creative Suite, with Figma and Canva as valuable additions. Understanding how designs integrate with ad platforms and analytics tools is crucial for a data-driven role.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on delivering measurable business outcomes, particularly revenue growth for clients, is paramount.

• Creativity & Innovation: Encouragement to "shatter limits" and "supercharge brands" implies a value placed on fresh ideas and pushing creative boundaries.

• Precision & Quality: The role involves meticulous photo editing and translation, highlighting a need for attention to detail and high-quality output.

• Collaboration & Communication: Working within a remote team and with clients requires strong communication skills and a collaborative spirit.

• Adaptability: The fast-paced nature of growth marketing demands flexibility and the ability to handle ad hoc tasks and evolving project needs.

Collaboration Style:

• Cross-functional Integration: Designers work closely with marketing and advertising strategists to ensure creative aligns with campaign goals.

• Feedback-Driven: A culture that likely embraces constructive feedback to refine designs and improve campaign performance.

• Remote-First Communication: Reliance on digital tools for seamless communication, project updates, and idea sharing.

📝 Enhancement Note: The values emphasize a blend of creative excellence and a relentless focus on achieving tangible business results, which is characteristic of high-performance marketing agencies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually compelling designs that also meet specific conversion metrics and campaign objectives.

• Rapid Iteration: Working in a fast-paced agency environment requires the ability to quickly generate, test, and refine designs based on performance data and client feedback.

• International Localization Nuances: Effectively translating creative concepts and ensuring cultural relevance across diverse international markets can be complex.

• Staying Ahead of Design Trends & AI: Continuously evolving design trends and the rapid advancement of AI design tools require ongoing learning and adaptation.

Learning & Development Opportunities:

• Performance Marketing Design Specialization: Gain deep expertise in designing for high-conversion digital ad campaigns across various platforms.

• AI Design Tool Proficiency: Become an expert in leveraging AI for efficient and innovative design workflows.

• Cross-functional Understanding: Develop a stronger grasp of marketing strategy, analytics, and client management within the growth marketing domain.

• Portfolio Enhancement: Continuous refinement of portfolio pieces with a focus on data-backed results, showcasing growth and impact.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role, emphasizing the need for continuous learning and adaptation in both creative and technical aspects.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you achieve both?" (Focus on demonstrating adherence to brand while pushing creative boundaries.)

• "Walk us through a successful advertising campaign you designed. What were the objectives, your design process, and the measurable results? How did you use data to inform your design?" (Prepare a detailed case study from your portfolio.)

• "How do you approach localizing ad creatives for different international markets? What factors do you consider?" (Highlight your understanding of cultural nuances and multilingual design.)

• "Imagine a campaign is underperforming. How would you, as a designer, contribute to diagnosing the issue and proposing design-based solutions?" (Showcase your analytical and problem-solving skills.) Company & Culture Questions:

• "What excites you about STERRY's mission to drive crowdfunding and e-commerce success?" (Show your understanding of their business model and your enthusiasm for their niche.)

• "How do you stay updated on the latest design trends and AI tools in the marketing industry?" (Demonstrate a commitment to continuous learning.)

• "Describe your experience working in a remote team environment. What are your strategies for effective communication and collaboration?" (Highlight your remote work readiness.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each featured project, clearly outline the problem/objective, your role and process, the solution (your design), and the outcome/results.

• Quantify Your Impact: Whenever possible, use numbers and metrics (e.g., increased CTR by X%, improved conversion rate by Y%, saved Z hours through AI tool usage) to demonstrate the tangible impact of your design work.

• Showcase Versatility and Adaptability: Present a range of projects that highlight your ability to work across different platforms, styles, and target audiences.

• Be Ready for Live Design Tasks: Practice quick design exercises, focusing on efficient execution and clear articulation of your thought process.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of creative talent, strategic thinking, data literacy, and an understanding of performance marketing principles, all delivered through compelling portfolio examples.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided.

• Customize Your Resume: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "Ad Graphic Designer," "Growth Marketing," "Adobe Creative Suite," "Figma," "AI Tool Integration," "A/B Testing," and "International Markets." Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your portfolio is easily accessible (via a link) and showcases your strongest advertising design work. Select projects that demonstrate your ability to drive results and include detailed case studies for at least 2-3 key campaigns.

• Craft a Compelling Cover Letter: Briefly explain why you are a strong fit for STERRY, emphasizing your passion for growth marketing, your experience with performance-driven design, and your ability to contribute to international campaigns.

• Research STERRY: Familiarize yourself with STERRY's services, their client successes, and their overall approach to growth marketing. This will help you tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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