UX Copywriter

📍 Job Overview

Job Title: UX Copywriter

Company: Bask Health

Location: Argentina

Job Type: Full-time

Category: Product Design / Content Design

Date Posted: August 26, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Craft clear, concise, and human-centered product copy across the entire user journey, from patient onboarding to complex B2B operational workflows.

• Collaborate closely with Product Designers, Product Managers, Engineers, and Researchers to solve product problems through language and influence information architecture.

• Develop and maintain scalable content systems, including terminology guidelines, voice and tone standards, and reusable content patterns for consistent communication.

• Integrate AI tools strategically into the writing workflow to accelerate exploration and iteration, while maintaining rigorous human judgment for clarity, accuracy, and context.

📝 Enhancement Note: This role is explicitly not a marketing copywriting position. The focus is on in-product language that enhances user understanding and task completion within a complex telehealth and B2B SaaS platform. The emphasis on AI integration suggests a forward-thinking approach to content operations and efficiency.

📈 Primary Responsibilities

• Partner with Product Designers from the initial stages of exploration through to production, ensuring language is integral to the design process.

• Write and refine product copy for user interfaces, including navigation, buttons, forms, settings, dashboards, onboarding flows, error messages, empty states, and confirmations.

• Shape patient-facing experiences such as account creation, intake, checkout, order management, subscriptions, and ongoing care interactions.

• Develop copy for complex operational experiences used by healthcare businesses, providers, and internal teams, abstracting technical complexity.

• Ensure users understand actions, expectations, and next steps, especially during critical or high-friction moments in the user journey.

• Contribute to information architecture, hierarchy, naming conventions, and navigation improvements through strategic language application.

• Identify and address underlying product or design issues when unclear copy is a symptom, rather than solely relying on linguistic fixes.

• Develop and maintain terminology systems for new features, concepts, statuses, actions, and workflows.

• Create and uphold content guidelines to ensure consistent voice, tone, terminology, grammar, and writing patterns across the Bask Health platform.

• Build reusable content patterns for common product scenarios like errors, confirmations, destructive actions, permissions, and system feedback.

• Collaborate with Product Research to validate user interpretation of terminology, instructions, and product concepts.

• Test and iterate on product language using user research, product data, experimentation, and direct user feedback.

• Partner with Engineering to ensure content implementation is robust across different states, edge cases, responsive layouts, and dynamic experiences.

• Define and write for AI-powered experiences, including prompts, generated content, explanations, recommendations, and conversational interfaces.

• Contribute to scalable content systems that enable teams to create consistent experiences efficiently, minimizing manual review.

📝 Enhancement Note: The responsibilities highlight a deeply integrated role within the product development lifecycle, emphasizing proactive involvement in design and problem-solving, not just reactive content creation. The scope covers both B2B and B2C aspects of the platform, requiring versatility.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in English, Communications, Journalism, HCI, or a related field is typically expected for UX Writing roles, or equivalent practical experience.

Experience: Proven experience (2-5 years) as a UX Writer, Content Designer, Product Writer, or similar role working on digital products.

Required Skills:

• Exceptional command of English, with a demonstrated ability to communicate complex ideas using simple, precise language.

• Strong understanding of interaction design, information architecture, user flows, and user-centered design principles.

• Experience writing across complete product experiences, not just isolated screens.

• Ability to grasp complex systems and rapidly acquire domain knowledge for clear communication.

• Strong judgment regarding hierarchy: understanding what information is critical, secondary, or extraneous.

• Adaptability in voice and tone to suit different contexts while maintaining a cohesive product personality.

• Proven experience collaborating closely with Product Designers, Product Managers, Engineers, and Researchers.

• Comfort working directly within design tools such as Figma and contributing to designs in progress.

• Meticulous attention to detail while maintaining focus on the overall user journey.

• Adaptability to fast-paced environments with evolving products, terminology, and requirements.

• Proficiency in using AI tools as part of a writing workflow, with a critical eye for generated content's clarity, accuracy, context, and tone.

• Ability to discern when AI-generated content is technically correct but still confusing, generic, inappropriate, or inconsistent with the user experience. Preferred Skills:

• Experience writing for B2B SaaS, healthcare, telehealth, fintech, marketplaces, or other complex software products.

• Experience writing for both B2B operational software and consumer-facing experiences.

• Experience in healthcare or another regulated industry where clarity, accuracy, trust, and compliance are paramount.

• Experience creating or maintaining content design systems, terminology libraries, voice and tone guidelines, or reusable UX writing patterns.

• Experience with localization and designing copy that scales across languages and markets.

• Experience with transactional communications (email, SMS, push notifications, in-product notifications).

• Experience designing conversational interfaces or AI-powered product experiences.

• Familiarity with accessibility and inclusive content practices.

• Basic understanding of how frontend applications work and how product copy is implemented in code.

📝 Enhancement Note: The experience level is inferred from the "2-5 years" AI assessment and the depth of responsibilities. The "Nice to Have" section provides strong indicators of what would make a candidate stand out, particularly experience in regulated industries and with content systems.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate how your writing has solved specific product and user experience problems, showcasing the impact and process, not just polished copy samples.

• Include case studies that detail your involvement in the design process, from early exploration to implementation, highlighting collaboration with design and engineering.

• Show examples of how you've applied user-centered design principles and information architecture to improve clarity and usability.

• Present instances where you've developed or contributed to content systems, terminology, or style guides that promote consistency and scalability.

• Illustrate your ability to handle complex domains and translate them into accessible language for diverse user groups. Process Documentation:

• Showcase examples of your process for researching user needs and understanding complex product functionalities.

• Provide evidence of your iterative design process, including how you gather feedback (e.g., user research, A/B testing, data analysis) and refine copy.

• Detail your approach to developing reusable content patterns and establishing clear content guidelines that can be adopted by multiple teams.

• Illustrate how you collaborate with engineers to ensure content is implemented correctly across various platforms and states.

📝 Enhancement Note: The portfolio requirement is heavily focused on demonstrating problem-solving and process, aligning with the role's emphasis on UX and product development rather than pure content creation. This is crucial for candidates to understand how to present their work.

💵 Compensation & Benefits

Salary Range: For a mid-level UX Copywriter with 2-5 years of experience in Argentina, a competitive salary range would typically fall between ARS 1,500,000 to ARS 3,000,000 per month, depending on specific skills, experience, and the company's compensation philosophy. This is an estimate based on general market data for tech roles in Argentina, considering the remote nature and the specialized skills required.

Benefits:

• Competitive salary commensurate with experience and skills.

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work on a cutting-edge telehealth platform shaping the future of digital healthcare.

• Contribution to building foundational infrastructure for modern telehealth businesses.

• Exposure to AI-powered product experiences and the opportunity to define communication strategies.

• Collaborative and innovative work environment with a focus on user-centered design.

• Potential for professional growth and development in a fast-paced startup environment.

Working Hours: Approximately 40 hours per week, with flexibility inherent in a fully remote role. Specific working hours may need to align with key team collaboration times, potentially overlapping with core business hours in Argentina or other relevant time zones.

📝 Enhancement Note: Salary is an estimate based on current market research for mid-level tech roles in Argentina, adjusted for a remote position and specialized UX Copywriting skills. Benefits are inferred from typical offerings for remote tech positions in a growth-stage company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Healthcare, SaaS. Bask Health operates at the intersection of these sectors, building the infrastructure for modern telehealth. This means the company is likely focused on innovation, compliance, and user experience within a regulated and rapidly evolving market.

Company Size: Bask Health is likely a growing startup or scale-up. Roles within such environments often offer significant autonomy, direct impact, and opportunities to shape processes and culture. The team structure is probably lean and agile.

Founded: While the founding date isn't provided, the description suggests a company focused on building foundational technology, indicating a relatively recent founding or a significant pivot towards this infrastructure play.

Team Structure:

• The UX Copywriter will be part of a cross-functional product team, working closely with Product Designers, Product Managers, and Engineers.

• Reporting likely falls within a Product or Design leadership structure, emphasizing direct collaboration rather than a rigid hierarchy.

• Collaboration is expected to be highly integrated, with writers participating early and continuously in the product development lifecycle. Methodology:

• Emphasis on user-centered design principles and data-driven decision-making for content.

• Iterative development processes where language is tested and refined based on user feedback and product data.

• Focus on building scalable systems and reusable patterns for content to ensure efficiency and consistency.

• Strategic integration of AI tools to augment human creativity and judgment in content creation and operations.

Company Website: bask.health

📝 Enhancement Note: The company's mission to power modern telehealth businesses implies a culture that values innovation, reliability, and a deep understanding of both healthcare complexities and user experience for both patients and providers.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience), offering a significant opportunity to contribute to the foundational content strategy and systems of a growing company. It’s a chance to move beyond individual content creation to influencing scalable content practices.

Reporting Structure: The UX Copywriter will likely report to a Design Lead, Head of Product, or a similar senior role within the product development team. This structure ensures close integration with design and product strategy.

Operations Impact: The impact of this role is direct and substantial. By making complex telehealth and SaaS experiences clear and intuitive, the UX Copywriter will:

• Improve user adoption and retention for businesses using Bask's platform.

• Enhance patient trust and engagement with digital healthcare services.

• Reduce friction in critical workflows, leading to increased efficiency for providers and patients.

• Contribute to Bask Health's brand perception as a clear, reliable, and user-friendly platform provider. Growth Opportunities:

• Specialization: Deepen expertise in UX writing for healthcare, regulated industries, and AI-powered interfaces.

• Leadership: Potentially grow into a Senior UX Writer or Content Design Lead role, mentoring junior writers and defining broader content strategy.

• System Building: Play a key role in establishing and scaling Bask Health's content design system and AI content operations.

• Cross-functional Expertise: Gain deep understanding of product management, UX design, and engineering processes within a tech startup.

📝 Enhancement Note: The growth potential is significant, especially in a company building core infrastructure. The opportunity to shape content strategy from an early stage is a key differentiator for this role.

🌐 Work Environment

Office Type: Fully Remote. This role operates without a physical office requirement, allowing candidates from anywhere in Argentina to apply.

Office Location(s): Argentina. While fully remote, the role is specified for candidates located within Argentina, likely due to legal, tax, or operational considerations.

Workspace Context:

• A fully remote setup means candidates will manage their own workspace, emphasizing self-discipline and effective remote collaboration tools.

• Expectation of high levels of asynchronous communication, supplemented by scheduled video calls for design reviews, team syncs, and brainstorming.

• Access to digital collaboration tools (e.g., Figma, Slack, project management software) will be essential for seamless integration with the distributed team.

• Opportunities for deep collaboration with design and product teams will occur primarily through digital means.

Work Schedule: The standard 40-hour work week provides a framework, but the remote nature allows for flexibility in daily scheduling, provided core collaboration hours are met. This flexibility is crucial for managing asynchronous workflows and integrating personal needs.

📝 Enhancement Note: The fully remote nature within a specific country (Argentina) suggests a focus on talent acquisition within that region while offering the benefits of remote work. Candidates should be prepared for a digitally-native collaboration environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios, focusing on alignment with required skills and experience.

• Portfolio Review & Discussion: Candidates will likely present their portfolio, walking through case studies that demonstrate their UX writing process, problem-solving abilities, and impact. Expect questions about your role, decisions, and outcomes.

• Skills Assessment/Exercise: A practical exercise, such as critiquing existing copy, writing copy for a specific scenario, or developing terminology for a new feature, may be administered. This could be a take-home assignment or a live exercise.

• Team Interviews: Interviews with Product Designers, Product Managers, and potentially Engineers to assess collaboration style, technical understanding, and cultural fit.

• Final Interview: A discussion with senior leadership (e.g., Head of Product, Head of Design) to discuss strategic thinking, long-term vision, and overall fit.

Portfolio Review Tips:

• Focus on Process: Clearly articulate the problem, your approach, the constraints, your role, the solutions you proposed, and the measurable impact. Use visuals to illustrate flows and designs.

• Show, Don't Just Tell: Instead of just showing polished copy, explain why you made certain choices and how they addressed user needs or business goals.

• Demonstrate Collaboration: Highlight instances where you worked effectively with designers, PMs, and engineers.

• Include Complexity: Showcase examples that deal with complex systems, regulated industries, or challenging user flows, demonstrating your ability to simplify.

• Tailor to Bask Health: If possible, subtly tailor your presentation to reflect Bask Health's mission in telehealth and B2B SaaS.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with telehealth, digital healthcare, and B2B SaaS platforms. Think about common user pain points and communication challenges in these areas.

• Practice Simplification: Be ready to take a complex concept and explain it simply and clearly.

• Anticipate AI Questions: Prepare to discuss how you'd use AI tools responsibly, what your critical judgment entails, and how you'd ensure quality and accuracy.

• Voice & Tone: Consider how you'd adapt voice and tone for different user segments (patients vs. healthcare providers) and different contexts (e.g., onboarding vs. error messages).

📝 Enhancement Note: The interview process emphasizes practical application and collaborative skills, with a strong focus on the portfolio as evidence of problem-solving capabilities. Candidates should prepare to articulate their process and impact thoroughly.

🛠 Tools & Technology Stack

Primary Tools:

• Design Tools: Figma is explicitly mentioned. Proficiency in Figma for reviewing designs, providing annotations, and potentially contributing directly to design files is expected.

• Collaboration & Communication: Slack (or similar instant messaging), Zoom/Google Meet (or similar video conferencing), Jira/Asana (or similar project management tools) are highly probable.

• AI Writing Assistants: Tools like ChatGPT, Jasper, or similar AI platforms are expected to be used for exploration, drafting, and efficiency, but with critical human oversight.

Analytics & Reporting:

• Familiarity with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) to understand user behavior and measure the impact of copy changes.

• Experience with A/B testing platforms to experiment with different copy variations. CRM & Automation:

• While not a direct CRM role, understanding how copy integrates with CRM systems (like Salesforce) or marketing automation platforms (like HubSpot) for transactional communications could be beneficial.

• Experience with content management systems (CMS) or localization platforms might be relevant for scalable content.

📝 Enhancement Note: Figma proficiency is a key requirement. The expectation of using AI tools suggests a modern approach to content operations, requiring candidates to be comfortable with both AI assistance and robust human oversight.

👥 Team Culture & Values

Operations Values:

• Clarity and Simplicity: A core value is making complex healthcare and software experiences easy to understand. This drives a commitment to plain language and direct communication.

• User-Centricity: All language decisions are made with the user's needs, understanding, and goals at the forefront.

• Collaboration: Openness to working closely with design, product, engineering, and research, valuing diverse perspectives to solve problems.

• Efficiency and Scalability: A drive to build systems and patterns that allow for consistent, high-quality communication across the platform without manual bottlenecks.

• Judgment and Precision: Valuing thoughtful decision-making and precise language, especially in high-stakes healthcare contexts, over simply producing more words.

Collaboration Style:

• Integrated Partnerships: Writers are embedded within product teams, participating from discovery through delivery.

• Iterative Feedback: A culture of open feedback on copy and design, with regular reviews and discussions.

• Proactive Problem-Solving: Encouraging team members to identify and address issues, including when copy is not the sole solution.

• Knowledge Sharing: Practices that ensure best practices, learnings, and content patterns are shared across the team and organization.

📝 Enhancement Note: The emphasis on "language is part of the interface" and "judgment, context, consistency, and clarity are more valuable" points to a culture that deeply respects the craft of UX writing and its strategic importance.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Domain: Navigating the intricacies of telehealth, healthcare regulations, and B2B SaaS workflows requires continuous learning and the ability to distill complex information.

• Balancing B2B and B2C: Crafting copy that serves both business users (providers, administrators) and end-users (patients) effectively, often within the same platform.

• AI Integration: Responsibly leveraging AI tools while maintaining high standards for clarity, accuracy, and brand voice, and knowing when AI is insufficient.

• Scalability: Building content systems and processes that can support rapid growth and new feature development without compromising quality.

• Measuring Impact: Quantifying the value of UX copy, which can be challenging but is crucial for demonstrating its strategic importance.

Learning & Development Opportunities:

• Domain Expertise: Becoming an expert in the telehealth and healthcare technology space.

• Content Strategy & Systems: Developing advanced skills in creating and managing content design systems, terminology libraries, and scalable content workflows.

• AI in Content: Gaining hands-on experience and strategic insight into integrating AI into content creation and operations.

• Cross-functional Skillset: Deepening understanding of product design, product management, and engineering principles through close collaboration.

• Impact Measurement: Learning how to track and report on the effectiveness of UX copy through data and user feedback.

📝 Enhancement Note: The challenges are directly tied to the nature of the industry and the innovative approach Bask Health is taking with AI and platform infrastructure. Growth opportunities are substantial for someone looking to build expertise in these areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used language to solve a complex product problem. What was the problem, your approach, and the outcome?" (Focus on your process, collaboration, and measurable impact).

• "How would you approach writing for a new feature that has both patient-facing and provider-facing components? What are the key considerations?" (Assess your ability to segment audiences and manage complexity).

• "Imagine you're given AI-generated copy for a critical workflow. What steps would you take to review, edit, and ensure its quality and appropriateness?" (Test your judgment and AI integration strategy).

• "How do you collaborate with Product Designers and Engineers to ensure copy is integrated effectively into the design and development process?" (Evaluate your teamwork and communication skills). Company & Culture Questions:

• "What interests you about Bask Health's mission in telehealth infrastructure?" (Show you've researched and understand their value proposition).

• "How do you see your role contributing to a user-centered design culture?" (Align your values with theirs).

• "Describe your ideal collaboration style when working with cross-functional teams." (Highlight your proactive and communicative approach).

• "How do you stay updated on best practices in UX writing and AI content generation?" (Demonstrate a commitment to continuous learning). Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key case studies. For each case study, clearly outline: Problem -> Your Role & Process -> Solution -> Outcome/Impact.

• Visuals: Use mockups, wireframes, and screenshots to illustrate your work and the context of your copy.

• Storytelling: Frame your projects as narratives that highlight your problem-solving skills and strategic thinking.

• Metrics: Whenever possible, present quantitative data (e.g., improved conversion rates, reduced support tickets, increased task completion) to demonstrate impact. If quantitative data isn't available, use qualitative feedback or your reasoned assessment of improvement.

• Conciseness: Be prepared to present your key projects efficiently, focusing on the most relevant examples for this role.

📝 Enhancement Note: Preparation should focus on articulating process, demonstrating problem-solving, and showcasing collaborative skills, with a particular emphasis on how candidates approach complex domains and integrate AI responsibly.

📌 Application Steps

To apply for this UX Copywriter position:

• Submit your application through the provided Workable link.

• Customize Your Resume: Tailor your resume to highlight experience in UX writing, content design, product development, and any relevant B2B SaaS or healthcare experience. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date and showcases 2-3 strong case studies that demonstrate your problem-solving process, collaboration, and impact. Be ready to discuss your contributions in detail.

• Research Bask Health: Understand their mission, the problems they solve, and their target audience. This will help you tailor your application and speak knowledgeably during interviews.

• Practice Your Pitch: Be ready to clearly articulate why you are a good fit for this specific role and company, focusing on your ability to make complex experiences clear and human.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.