UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: Jobgether (Partner Company)

Location: India

Job Type: Part-time, Freelance Project-Based

Category: UX/UI Design, Brand Design, E-commerce Operations

Date Posted: 2026-04-20

Experience Level: Mid-level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a hybrid of UX design, brand storytelling, and performance marketing within a fast-paced Direct-to-Consumer (DTC) e-commerce context.

• You will be responsible for transforming text-heavy, high-conversion pages into visually compelling, brand-led experiences without sacrificing performance.

• This position requires a strong balance between creative design thinking and conversion-driven UX optimization, directly impacting user acquisition metrics.

• Collaboration with growth and marketing teams is key to ensure design decisions align with measurable business outcomes and customer journey clarity.

• The role is project-based and fully remote, offering autonomy in shaping the visual direction of key digital touchpoints like landing pages and email assets.

📝 Enhancement Note: While the input describes a UX & Brand Designer role, its emphasis on "performance marketing," "conversion-driven UX optimization," "measurable business outcomes," and "user acquisition metrics" strongly aligns with the principles of Revenue Operations and Sales Operations, particularly in how design directly impacts top-line growth and customer acquisition efficiency. The role bridges creative execution with operational objectives.

📈 Primary Responsibilities

• Redesign and optimize landing pages and product pages to enhance visual hierarchy, improve UX flow, and elevate brand presentation while maintaining or improving conversion performance.

• Translate performance-driven, copy-heavy layouts into more visually engaging and brand-aligned digital experiences that resonate with target consumer segments.

• Collaborate closely with growth and performance marketing teams to ensure all design decisions effectively support experimentation, conversion rate optimization (CRO) goals, and user acquisition targets.

• Develop and refine UX structures that enhance readability, increase user engagement, and clarify the customer journey across web pages and digital touchpoints.

• Contribute to the evolution and consistent application of brand identity across key digital assets, including web platforms and email marketing campaigns, potentially informing digital design systems.

• Balance direct-response marketing requirements with elevated visual storytelling and premium brand positioning to create a cohesive and impactful brand experience.

• Utilize Figma for the design, iteration, and production-ready delivery of design assets, ensuring seamless handover for implementation by development teams.

• Analyze user behavior and conversion data to inform design iterations and identify opportunities for UX improvements that drive measurable business results.

📝 Enhancement Note: The responsibilities highlight a strong focus on data-driven design decisions and direct impact on business metrics, which is a core tenet of operations roles. The emphasis on "conversion performance," "user acquisition metrics," and "measurable business outcomes" suggests a need for a designer who understands the operational impact of their creative output.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's or Master's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is often expected for mid-level design roles. Equivalent practical experience will also be considered.

Experience: A minimum of 2-5 years of experience in UX and visual/brand design, with a significant portion focused on Direct-to-Consumer (DTC) or e-commerce environments.

Required Skills:

• Demonstrated expertise in UX and visual/brand design, specifically within DTC or e-commerce settings.

• A strong portfolio showcasing high-quality design work for consumer-facing brands, with a preference for those in the wellness, supplements, or premium lifestyle product sectors.

• Proven ability to balance conversion-focused design principles with compelling visual and brand storytelling.

• Advanced proficiency in Figma for UI/UX design, prototyping, and asset creation.

• Experience collaborating effectively with growth, performance marketing, or acquisition-focused teams.

• Solid understanding of direct-response marketing principles and how design choices directly impact conversion rates.

• Ability to work autonomously and effectively in a remote, project-based engagement.

Preferred Skills:

• Experience with A/B testing design variations and interpreting results to drive optimization.

• Familiarity with basic HTML/CSS to understand implementation constraints and possibilities.

• Experience in developing or contributing to digital design systems.

• Understanding of user journey mapping and customer segmentation for targeted design.

• Familiarity with analytics tools (e.g., Google Analytics, Hotjar) to inform design decisions.

📝 Enhancement Note: The emphasis on "performance marketing," "conversion-focused design," and "user acquisition metrics" implies that candidates with a quantitative mindset and an understanding of business drivers will be highly valued. The portfolio requirement specifically mentioning "wellness, supplements, or premium lifestyle products" indicates a need for domain-specific aesthetic sensibility and understanding of those markets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies that clearly demonstrate your process from problem identification to final design solution for DTC/e-commerce projects.

• Examples of landing page and product page redesigns that highlight improvements in UX flow, brand presentation, and conversion metrics.

• Visuals showcasing your ability to translate complex or copy-heavy content into engaging, brand-aligned digital experiences.

• Demonstrations of how you’ve balanced direct-response marketing needs with premium brand storytelling.

Process Documentation:

• Within case studies, clearly articulate your design process, including user research (if applicable), ideation, wireframing, prototyping, user testing (if applicable), and final design execution.

• Highlight your methodology for analyzing conversion data and user behavior to inform design decisions and optimization strategies.

• Showcase how you ensure brand consistency and visual hierarchy are maintained across different digital touchpoints and devices.

• Evidence of your ability to work within established brand guidelines while pushing creative boundaries.

📝 Enhancement Note: For this role, the portfolio is not just a showcase of aesthetics but a demonstration of applied UX principles that drive business outcomes. The emphasis on "conversion performance," "measurable business outcomes," and "user acquisition metrics" means that case studies should ideally include quantifiable results and a clear explanation of how the design contributed to those results.

💵 Compensation & Benefits

Salary Range: As this is a freelance, part-time engagement based in India, the compensation will likely be project-based or an hourly rate. Based on typical rates for experienced UX/Brand Designers in India with DTC/e-commerce specialization, a range of ₹800 - ₹2,500 per hour (approximately $10-$30 USD per hour) would be a reasonable estimate, depending heavily on experience, portfolio strength, and the specific scope of each project. For a 40-hour work week, this could translate to ₹128,000 - ₹400,000 per month (approx. $1,600 - $5,000 USD/month).

📝 Enhancement Note: This salary range is an estimate based on general market data for freelance UX/Brand Designers in India, considering the specified experience level and industry focus. Actual compensation will depend on the specific project scope, duration, and negotiation between the candidate and the hiring company.

Benefits:

• Fully remote, freelance project-based engagement, offering significant flexibility.

• Opportunity to work with a fast-growing DTC brand in the competitive wellness and supplements space.

• Flexible working structure with a high degree of autonomy over your execution and workflow.

• High-impact design work that is directly tied to business growth and conversion performance, offering visible results.

• Collaboration with experienced growth and marketing teams, fostering a dynamic and results-oriented environment.

• Exposure to performance-driven UX challenges within a scaling e-commerce ecosystem.

• The chance to significantly influence both brand identity and the overall customer experience at scale.

Working Hours: The role requires approximately 40 hours per week, aligning with European working hours being preferred. This suggests a need for availability during specific core hours for collaboration, likely translating to late afternoons and evenings in India's standard time zone (Asia/Kolkata).

📝 Enhancement Note: The preference for European working hours is a critical detail for candidates in India, implying a need for flexibility in their daily schedule to accommodate potential overlap with European team members.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Direct-to-Consumer (DTC) e-commerce sector, with a specific focus on the wellness and supplements space. This is a highly competitive and rapidly evolving market that relies heavily on effective digital marketing, strong brand building, and optimized customer journeys to drive sales and loyalty.

Company Size: As a partner company of Jobgether, and given the freelance/project-based nature of this role, the company is likely a growing startup or a medium-sized business that leverages external talent for specialized roles like design. This suggests a dynamic, potentially agile environment where individual contributions are highly visible.

Founded: The founding date is not specified. However, the context of a "fast-growing DTC brand" implies a relatively young company that has achieved significant traction and is now scaling its operations and marketing efforts.

Team Structure:

• The design function appears to be integrated within or closely aligned with the growth and marketing teams, rather than a separate, large design department.

• This role involves close collaboration with growth managers, performance marketers, and potentially acquisition specialists.

• Reporting would likely be to a Marketing Lead, Growth Lead, or a Project Manager overseeing the design initiatives.

Methodology:

• The company utilizes a performance-driven approach to digital marketing and e-commerce, where design is a critical lever for achieving business objectives.

• Emphasis is placed on rapid iteration, A/B testing, and data analysis to optimize customer acquisition and conversion funnels.

• Brand storytelling is integrated with direct-response marketing tactics to create compelling user experiences that drive sales.

Company Website: While Jobgether is the platform posting this role, the actual hiring company's website is not directly provided. Candidates can infer the company's focus from the job description's emphasis on DTC, e-commerce, wellness, and supplements.

📝 Enhancement Note: The company culture is likely fast-paced, metric-driven, and focused on growth. For a designer, this means being adaptable, comfortable with data, and able to connect design choices to tangible business results. The integration with marketing and growth teams signifies a collaborative environment where design is not an isolated function but a key component of the overall GTM strategy.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level freelance role. While not a traditional full-time operations management position, it operates within the operational sphere of a DTC business by directly impacting revenue generation through design. It demands a level of strategic thinking akin to a specialized operations function.

Reporting Structure: The designer will report to a project manager, growth lead, or marketing lead within the partner company. This structure emphasizes direct contribution to specific campaigns and initiatives rather than deep departmental hierarchy.

Operations Impact: The designer's work will have a direct and significant impact on revenue generation by optimizing landing page conversion rates, enhancing product page appeal, and improving the overall customer journey for acquisition. This role is instrumental in the "Go-to-Market" (GTM) success of products by making the user experience more effective for driving sales.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance-driven UX, DTC e-commerce design, and conversion rate optimization (CRO) within specific product categories (e.g., wellness).

• Project Variety: Gain exposure to a range of projects and campaign types, allowing for continuous learning and portfolio expansion.

• Strategic Influence: As trust and demonstrated impact grow, there's potential to have a greater say in design strategy and its alignment with broader business goals.

• Network Expansion: Build professional connections with growth marketers and e-commerce specialists, which can open doors to future collaborations or full-time roles.

📝 Enhancement Note: For a designer, "operations impact" is measured by how effectively their designs contribute to business objectives like customer acquisition, conversion rates, and revenue. This role provides an opportunity to develop a strong understanding of the commercial side of design within a DTC context.

🌐 Work Environment

Office Type: This is a fully remote position. There is no physical office requirement associated with this role.

Office Location(s): The role is based in India, but the work is performed remotely. While the company may have physical headquarters, this position does not require on-site presence.

Workspace Context:

• The primary workspace will be the candidate's own home office or a suitable remote work setup.

• Collaboration will primarily occur through digital communication tools (e.g., Slack, email, video conferencing) and project management platforms (e.g., Figma, potentially Asana or Trello).

• The environment is project-based, meaning work will often be focused on specific campaigns or product launches with defined timelines and deliverables.

• Candidates should be comfortable with independent work, self-management, and proactive communication to ensure alignment with the remote team.

Work Schedule: While the role is approximately 40 hours per week, there is flexibility. However, a preference for alignment with European working hours means candidates should be prepared to work during late afternoons and evenings in India to facilitate real-time collaboration with European-based teams. This requires strong time management skills to balance personal life with work demands.

📝 Enhancement Note: The "fully remote" and "freelance project-based" nature means candidates must be highly self-motivated and possess excellent communication skills to stay connected and productive within a distributed team. The requirement for European working hours is a significant factor for candidates in India, impacting daily routines and collaboration windows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by Jobgether or the hiring company's internal team to assess basic qualifications and fit.

• Portfolio Review & Discussion: A dedicated session to walk through your portfolio, focusing on specific case studies related to DTC, e-commerce, brand, and conversion-focused design. Expect questions about your process, decision-making, and the impact of your work.

• Skills Assessment/Challenge: Potentially a small design challenge or a discussion about how you would approach a specific problem (e.g., optimizing a given landing page for conversion). This tests your problem-solving skills and design thinking.

• Team/Hiring Manager Interview: A conversation to assess cultural fit, collaboration style, and overall suitability for the project and team dynamic. This is also an opportunity to ask in-depth questions.

Portfolio Review Tips:

• Quantify Impact: For each relevant case study, clearly state the business objective, your role, the design solutions implemented, and, most importantly, the measurable results (e.g., % increase in conversion rate, reduction in bounce rate, improvement in engagement metrics).

• Showcase Process: Detail your design thinking and process for each project, from initial concept and wireframing to final execution and iteration.

• Brand & DTC Focus: Ensure your portfolio prominently features work from DTC/e-commerce brands, demonstrating your understanding of this specific market and its unique design challenges.

• Figma Proficiency: Be prepared to discuss your workflow in Figma and potentially share interactive prototypes.

• Storytelling: Present your work as compelling narratives that highlight the problem, your solution, and the positive outcome.

Challenge Preparation:

• Study common DTC/e-commerce landing page and product page best practices.

• Familiarize yourself with conversion rate optimization (CRO) principles and common A/B testing strategies.

• Be ready to analyze a given design or scenario and propose data-informed improvements, justifying your decisions with design principles and potential business impact.

• Practice articulating your thought process clearly and concisely.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to translate design skills into tangible business outcomes. The portfolio is the primary tool for demonstrating this, so case studies must be robust and data-backed, showcasing not just aesthetic talent but also strategic thinking in a conversion-oriented environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as the primary design tool. Proficiency in Figma for UI/UX design, prototyping, collaboration, and delivering production-ready assets is essential.

• Adobe Creative Suite (Optional but beneficial): Photoshop for image editing, Illustrator for vector graphics, and potentially After Effects for motion graphics or animations could be useful.

Analytics & Reporting:

• Google Analytics (or similar web analytics): Understanding how to interpret data from these platforms to inform design decisions and measure impact is crucial.

• Heatmap & Session Recording Tools (e.g., Hotjar, Crazy Egg): Familiarity with these tools can provide insights into user behavior on pages.

CRM & Automation:

• While not directly used for design, understanding how design integrates with CRM and marketing automation platforms (e.g., email marketing platforms like Mailchimp, Klaviyo) will be beneficial for email asset design.

📝 Enhancement Note: The core technical requirement is Figma. However, understanding the downstream impact of design on analytics and conversion metrics implies a need for designers who are data-literate and can interpret performance data to refine their work.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Design choices are informed by performance metrics, user behavior, and conversion data, rather than solely aesthetic preference.

• Customer-Centricity: A deep understanding of the target audience and their journey is fundamental to creating effective and engaging experiences.

• Efficiency & Optimization: A continuous drive to improve processes, landing pages, and user flows to maximize conversion rates and business impact.

• Brand Consistency: Maintaining a strong, cohesive brand identity across all digital touchpoints is paramount.

• Collaboration: Working effectively with cross-functional teams (marketing, growth, product) to achieve shared business objectives.

Collaboration Style:

• Agile & Iterative: Expect a fast-paced environment where designs are frequently iterated upon based on feedback and performance data.

• Cross-Functional Integration: Designers work closely with marketing and growth teams, requiring strong communication and the ability to translate business needs into design solutions.

• Feedback-Oriented: Openness to constructive criticism and the ability to provide clear, actionable feedback to other team members.

• Results-Focused: The primary measure of success is the impact on business metrics, fostering a culture where collaboration directly contributes to tangible growth.

📝 Enhancement Note: The culture values designers who are not just creatives but also strategic thinkers who understand the business impact of their work. The emphasis on "performance," "conversion," and "data" indicates a results-oriented environment that prioritizes efficiency and measurable outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand vs. Performance: The core challenge is creating visually appealing, brand-aligned experiences that simultaneously drive high conversion rates, which can sometimes be competing objectives.

• Remote Collaboration: Maintaining effective communication and collaboration with a remote team, especially across different time zones, requires proactive effort.

• Fast-Paced Environment: Adapting to rapid iteration cycles and tight deadlines common in DTC e-commerce.

• Data Interpretation: Effectively translating performance data and user feedback into actionable design improvements.

Learning & Development Opportunities:

• Specialized DTC/E-commerce Design Skills: Gaining in-depth experience in designing for conversion and brand building within specific consumer product categories.

• Performance Marketing Integration: Understanding the nuances of performance marketing and how design contributes to user acquisition funnels.

• Data-Driven Design: Developing a stronger quantitative mindset and learning to leverage analytics for design optimization.

• Cross-Functional Exposure: Working closely with growth and marketing experts to broaden understanding of overall GTM strategies.

📝 Enhancement Note: The role offers a unique opportunity for designers to hone skills in performance-driven design, a highly sought-after specialization in the digital marketing and e-commerce landscape. The challenges are directly linked to developing expertise in this area.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strong brand aesthetics with direct-response marketing goals. How did you approach it, and what was the outcome?" (Focus on your process, trade-offs, and quantifiable results.)

• "How do you approach redesigning a landing page that is currently text-heavy but performs well? What steps would you take to make it more visually engaging while maintaining or improving conversion?" (Demonstrate your understanding of UX, branding, and CRO principles.)

Company & Culture Questions:

• "What interests you about working with DTC brands in the wellness/supplements space?" (Show genuine interest in the industry and its specific design challenges.)

• "How do you stay updated on the latest trends in UX design, e-commerce, and performance marketing?" (Demonstrate continuous learning.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, the design process, the solution, and the results. Use visuals to support your points.

• Quantify Everything Possible: Be ready to discuss specific metrics and how your design directly influenced them. If exact numbers aren't available, discuss the expected impact and the rationale behind it.

• Focus on DTC/Performance: Emphasize projects that showcase your ability to drive conversions and build brands in a consumer-facing context.

• Highlight Figma Proficiency: Be prepared to discuss your workflow and any advanced techniques you use in Figma.

• Engage with Questions: Be ready to answer detailed questions about your design decisions and rationale, demonstrating critical thinking and problem-solving skills.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also a strategic understanding of how design contributes to business objectives in a DTC e-commerce setting. The ability to articulate data-backed results and a process that balances brand with performance is critical.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided Jobgether link.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best represent your experience in DTC/e-commerce, focusing on landing page/product page optimization, brand storytelling, and conversion impact. Ensure these showcase your Figma skills and ability to quantify results.

• Tailor Your Resume: Highlight keywords from the job description such as "UX Design," "Brand Design," "DTC," "E-commerce," "Figma," "Conversion Rate Optimization," and "Performance Marketing." Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on storytelling, clear articulation of your process, and the measurable impact of your design solutions. Be ready to discuss your approach to balancing brand and performance.

• Research the Industry: Familiarize yourself with current trends in DTC e-commerce, particularly within the wellness and supplements sectors, and understand the unique design challenges and opportunities in these markets.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.