UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: Partner Company (via Jobgether)

Location: Portugal

Job Type: Part-time, Freelance/Contractor

Category: UX/UI Design, Brand Design, E-commerce Operations

Date Posted: April 20, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a crucial part of the Go-To-Market (GTM) strategy, focusing on enhancing the direct-to-consumer (DTC) e-commerce user experience and brand presentation.

• You will be instrumental in transforming high-conversion, text-heavy pages into visually compelling, brand-led digital experiences that drive engagement and support performance marketing objectives.

• The position requires a unique blend of creative UX/UI design, strong brand storytelling capabilities, and a deep understanding of conversion rate optimization (CRO) principles.

• This is a freelance, project-based engagement, offering flexibility and the opportunity to directly influence key digital touchpoints for a fast-growing DTC brand.

📝 Enhancement Note: While the original posting is for a UX & Brand Designer, the emphasis on DTC, e-commerce, conversion performance, and collaboration with growth/marketing teams places this role firmly within the GTM Operations and MarOps adjacent space. It requires an understanding of how design directly impacts business outcomes and user acquisition. The "Part-time" and "Freelance" nature suggests a focus on specific projects or ongoing support rather than a full-time operational role.

📈 Primary Responsibilities

• Landing Page & Product Page Optimization: Redesign and optimize landing pages and product pages to enhance visual hierarchy, improve UX flow, and elevate brand presentation, all while maintaining or improving conversion performance.

• Brand Storytelling Integration: Translate performance-driven, copy-heavy layouts into more visually engaging, brand-aligned digital experiences that resonate with the target audience.

• Cross-Functional Collaboration: Partner closely with growth, performance marketing, and acquisition teams to ensure design decisions align with experimentation strategies, conversion goals, and user acquisition metrics.

• User Journey Enhancement: Develop and refine UX structures that improve readability, engagement, and clarity across the customer journey on web pages.

• Brand Identity Evolution: Contribute to the ongoing development and refinement of the brand's visual identity across key digital touchpoints, including web and email design systems.

• Conversion-Response Balance: Effectively balance direct-response marketing requirements with elevated visual storytelling and premium brand positioning to maximize impact.

• Figma Design & Delivery: Utilize Figma for end-to-end design processes, including ideation, iteration, prototyping, and delivering production-ready design assets for implementation.

📝 Enhancement Note: These responsibilities highlight a strong connection to GTM operations by emphasizing the impact of design on conversion rates, user acquisition, and brand perception within a direct-to-consumer e-commerce context. The need to collaborate with performance marketing and growth teams underscores the operational aspect of this design role.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of demonstrable experience in UX and visual/brand design, with a significant focus on DTC or e-commerce environments.

Required Skills:

• UX/UI Design Expertise: Strong understanding of user-centered design principles, information architecture, and interaction design.

• Brand Design & Storytelling: Ability to craft compelling visual narratives and translate brand identity into engaging digital experiences.

• Figma Proficiency: Expert-level skills in Figma for wireframing, prototyping, UI design, and collaboration.

• Conversion-Focused Design: Deep understanding of direct-response marketing principles and how design elements directly impact conversion rates.

• DTC/E-commerce Acumen: Experience designing for online retail environments, understanding customer journeys, and optimizing for online sales.

• Cross-Functional Collaboration: Proven ability to work effectively with growth, performance marketing, and acquisition-focused teams.

• Remote Work Capability: Demonstrated ability to work independently and productively in a remote, project-based setup.

• Attention to Detail: Meticulous approach to design, ensuring high quality and brand consistency while optimizing for performance.

Preferred Skills:

• Experience with A/B testing design variations and analyzing performance data to inform design decisions.

• Familiarity with basic HTML/CSS to understand implementation constraints and possibilities.

• Experience in developing or maintaining design systems for digital products.

• Knowledge of user research methodologies and usability testing.

📝 Enhancement Note: The emphasis on specific skills like "Conversion-Focused Design," "DTC/E-commerce Acumen," and "Cross-Functional Collaboration" with marketing teams elevates this beyond a standard design role into one with operational impact, aligning with GTM objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A robust portfolio showcasing 3-5 detailed case studies that highlight your process from problem identification to solution, with a strong emphasis on UX and brand design.

• Conversion Impact: Specific examples demonstrating how your designs have directly improved conversion rates, user engagement, or other key performance indicators (KPIs) for DTC or e-commerce clients.

• Brand Alignment: Projects that clearly illustrate your ability to maintain and elevate brand identity while achieving performance marketing goals.

• Figma Workflows: Examples of your Figma proficiency, including wireframes, high-fidelity mockups, prototypes, and any contributions to design systems.

• Problem-Solving: Projects that showcase your approach to tackling complex design challenges, particularly those involving text-heavy content or performance-driven requirements.

Process Documentation:

• Design Process Articulation: Be prepared to clearly articulate your design process, from initial concept and user research (if applicable) through to final delivery and iteration, with a focus on efficiency and impact.

• Collaboration Flow: Describe how you typically collaborate with marketing, growth, and development teams during a project lifecycle.

• Metric-Driven Design: Demonstrate how you incorporate data and performance metrics into your design decisions and iterations.

📝 Enhancement Note: For a role focused on conversion and performance, the portfolio must not just showcase aesthetics but also quantifiable results. The emphasis on DTC/e-commerce and collaboration with marketing teams means portfolio pieces should ideally reflect these contexts and demonstrate an understanding of how design supports business objectives.

💵 Compensation & Benefits

Salary Range:

• As this is a freelance, part-time role, compensation will likely be project-based or an hourly rate. Based on industry standards for experienced UX & Brand Designers with a focus on DTC/E-commerce in Portugal, an estimated hourly rate could range from €30 to €55 per hour, depending on experience, portfolio strength, and the specific scope of projects.

• Methodology: This estimate is derived from researching freelance UX/UI designer rates in Western Europe, specifically Portugal, considering the mid-level experience requirement and the specialized nature of DTC/e-commerce conversion design. Data from platforms like Upwork, Toptal, and general freelance rate guides were consulted.

Benefits:

• Fully Remote: Work from any location, eliminating commuting and offering flexibility.

• Freelance Project-Based Engagement: Opportunity to work on diverse projects and gain experience with various aspects of DTC/e-commerce.

• Flexible Working Structure: Autonomy over execution and the ability to manage your schedule around project deadlines.

• High-Impact Design Work: Direct contribution to a fast-growing DTC brand's growth and conversion performance.

• Collaboration: Opportunity to work with experienced growth and marketing teams.

• Exposure to Scaling E-commerce: Gain insights into performance-driven UX challenges in a scaling e-commerce environment.

• Brand Influence: Chance to shape both brand identity and customer experience at scale.

Working Hours:

• This is a part-time, freelance role. While specific hours are flexible, availability aligned with European working hours is preferred, suggesting a need for overlap with teams based in European time zones for effective collaboration and communication. The workload will vary based on project needs.

📝 Enhancement Note: The salary range is an estimation for a freelance role in Portugal. Benefits are listed as per the job description, emphasizing the flexibility and impact typical of such engagements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, likely within the Wellness, Supplements, or Premium Lifestyle product sectors, as indicated by portfolio preferences.

Company Size: Not explicitly stated, but the "fast-growing DTC brand" suggests a dynamic, potentially scaling organization that values agility and direct customer engagement.

Founded: Not specified, but the context implies a relatively modern company focused on online retail.

Team Structure:

• Cross-Functional Collaboration: The role emphasizes close collaboration with growth, performance marketing, and acquisition teams, indicating a GTM-focused structure where design is integrated with marketing and sales efforts.

• Project-Based Teams: As a freelance role, you'll likely work on specific projects with dedicated team members for each initiative, rather than being part of a permanent, large design department.

• Reporting: You will report to a project lead or a manager within the marketing or growth team, focusing on delivering design assets and contributing to GTM strategies.

Methodology:

• Data-Driven Design: The company appears to value a data-driven approach, where design decisions are informed by performance metrics, A/B testing results, and conversion data.

• Agile Iteration: The fast-paced DTC environment suggests an agile methodology for design, with rapid iteration based on feedback and performance data.

• Brand-Centric Growth: The core strategy likely involves leveraging strong brand identity to drive customer acquisition and loyalty in a competitive e-commerce landscape.

Company Website: Not provided, but likely accessible via the Jobgether platform or upon initial inquiry.

📝 Enhancement Note: The company context is inferred from the job description's emphasis on DTC, e-commerce, performance marketing, and specific industry preferences. This suggests a company that prioritizes measurable results and brand storytelling in its GTM efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level freelance contributor (2-5 years experience). While not a traditional full-time operations role, it offers significant operational impact within the GTM function by directly influencing conversion and brand perception.

Reporting Structure: As a freelance contractor, you will likely report to a specific manager or project lead within the company's marketing, growth, or GTM operations team. This provides direct exposure to operational decision-making processes.

Operations Impact: Your work will have a direct and measurable impact on critical GTM operations metrics, including:

• Conversion Rates: Directly influencing sales through optimized landing pages and product pages.

• User Acquisition Costs: Improving page performance can reduce bounce rates and increase lead generation efficiency.

• Brand Perception: Enhancing brand storytelling and visual appeal to attract and retain customers.

• Customer Journey Optimization: Streamlining the path to purchase and improving overall user satisfaction.

Growth Opportunities:

• Specialized Skill Development: Deepen expertise in conversion-focused UX/UI design for DTC e-commerce, a high-demand niche.

• Portfolio Expansion: Gain significant, impactful projects for a growing brand to enhance your professional portfolio.

• Industry Exposure: Work within the fast-paced wellness, supplements, or premium lifestyle sectors, understanding their unique marketing and design challenges.

• Networking: Collaborate with experienced growth marketers and GTM professionals.

• Potential for Future Projects: Successful project completion could lead to ongoing freelance engagements or further opportunities with the company or its network.

📝 Enhancement Note: This analysis frames the freelance role within an operational context, highlighting its strategic importance to GTM functions and outlining potential career development through skill enhancement and portfolio building.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside a traditional office setting, allowing for work from home or any preferred location.

Office Location(s): Not applicable, as the role is fully remote. The company is based in Portugal, and preference is given to candidates available during European working hours.

Workspace Context:

• Independent Work: You will be expected to manage your own workspace and time effectively to meet project deliverables.

• Digital Collaboration Tools: Reliance on digital communication and project management tools (e.g., Slack, email, project management software) for team interaction.

• Design Tool Proficiency: Access to and mastery of design software like Figma is essential for your personal workflow.

Work Schedule:

• Part-time and freelance, offering significant flexibility.

• While specific hours are not fixed, alignment with European working hours is preferred for effective collaboration with the hiring company's teams. This implies a need for potential overlap during core business hours in European time zones.

📝 Enhancement Note: The remote nature is a key aspect, emphasizing the need for self-discipline and effective asynchronous communication. The preference for European working hours is a practical consideration for collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Jobgether): Your application will be processed by Jobgether's AI-powered matching system to assess core requirements against your profile.

• Shortlisting: Top-fitting candidates are shortlisted and shared directly with the hiring company.

• Hiring Company Review: The internal team at the partner company will review shortlisted applications and portfolios.

• Design Assessment/Interview: Expect a process that likely includes:

  • Portfolio Presentation: A session where you walk through your portfolio, highlighting relevant case studies and explaining your design process and impact.
  • Skills-Based Questions: Questions focusing on your UX/UI skills, brand design approach, Figma proficiency, and understanding of DTC/e-commerce conversion strategies.
  • Scenario-Based Questions: You might be asked how you would approach specific design challenges related to optimizing landing pages or enhancing brand storytelling for their products.
  • Collaboration & Fit: Questions to assess your ability to collaborate with marketing and growth teams and your fit within their project-based work dynamic.

• Final Decision: Managed by the hiring company's internal team.

Portfolio Review Tips:

• Prioritize Relevance: Showcase projects that most closely align with DTC e-commerce, conversion optimization, and brand storytelling for consumer products (wellness, supplements, lifestyle).

• Quantify Impact: For each relevant case study, clearly state the problem, your solution, and the measurable results (e.g., "Increased conversion rate by X%", "Reduced bounce rate by Y%", "Improved user engagement scores"). Use metrics wherever possible.

• Showcase Process: Detail your thought process, from initial research and wireframing through to final design and iteration. Explain why you made certain design decisions, linking them to user needs and business objectives.

• Highlight Figma Skills: Demonstrate your proficiency with Figma, perhaps by showing interactive prototypes or complex component systems.

• Brand Consistency: Ensure your portfolio presentation itself is visually cohesive and reflects a strong sense of brand and design aesthetic.

• Conciseness: Be prepared to present your strongest work efficiently, focusing on the most impactful elements.

Challenge Preparation:

• DTC/E-commerce Case Study: Be ready to discuss a hypothetical or past project where you significantly improved a DTC product page or landing page. Focus on the strategy, design choices, and expected/actual results.

• Brand Refresh Scenario: Prepare to discuss how you would approach updating or enhancing the brand presentation of a product page without losing its direct-response effectiveness.

• Collaboration Scenarios: Think about how you would communicate design feedback to a performance marketer or how you'd gather requirements from a growth lead.

📝 Enhancement Note: The application process emphasizes the importance of a strong, results-oriented portfolio and the ability to articulate design decisions in the context of business objectives and cross-functional collaboration, which are critical for GTM success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a requirement and will be the primary tool for design, prototyping, and asset delivery. Proficiency is crucial.

• Design Software: While Figma is primary, familiarity with other design and prototyping tools (e.g., Adobe Creative Suite, Sketch) can be beneficial.

Analytics & Reporting:

• Familiarity with Analytics Platforms: While not designing the analytics tools themselves, a strong understanding of how to interpret data from platforms like Google Analytics, Hotjar, or similar is essential for conversion optimization.

• A/B Testing Tools: Exposure to or understanding of how design impacts A/B tests run on platforms like Google Optimize, Optimizely, or VWO.

CRM & Automation:

• Understanding of E-commerce Platforms: Awareness of how designs are implemented on platforms like Shopify, WooCommerce, or custom e-commerce solutions.

• Email Marketing Platforms: Experience designing email templates or assets for platforms like Mailchimp, Klaviyo, etc., might be relevant for email design contributions.

📝 Enhancement Note: The tech stack is heavily focused on design tools, particularly Figma. However, understanding how designs integrate with e-commerce platforms and impact performance marketing metrics (requiring familiarity with analytics and testing tools) is key to the operational success of this role.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results, particularly in conversion rates and user acquisition.

• Brand-Centric: Commitment to building and maintaining a strong, cohesive brand identity across all digital touchpoints.

• Collaborative: Openness to working closely with marketing, growth, and other GTM teams, valuing cross-functional input.

• Agile & Iterative: Willingness to adapt designs based on data, feedback, and market changes in a fast-paced environment.

• User-Focused: Dedication to understanding and improving the customer journey and user experience.

Collaboration Style:

• Partnership with Marketing: You are expected to function as a design partner to the marketing and growth teams, working collaboratively to achieve shared GTM objectives.

• Data-Informed Discussions: Design discussions will likely be grounded in performance data and conversion metrics.

• Feedback Exchange: An environment that encourages open feedback and iteration to optimize designs for both brand and performance.

• Proactive Communication: Given the remote, freelance nature, proactive communication about progress, challenges, and ideas is essential.

📝 Enhancement Note: The team culture is likely characterized by a results-oriented mindset, a strong brand focus, and a collaborative approach to GTM strategy, all critical for success in a performance-driven DTC environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: The primary challenge is harmonizing high-level brand storytelling with the immediate, often aggressive, demands of direct-response marketing and conversion optimization.

• Remote Collaboration: Effectively collaborating and communicating design vision and requirements in a fully remote, project-based setting.

• Data Interpretation: Translating complex performance data and user behavior into actionable design improvements.

• Fast-Paced Environment: Adapting quickly to changing priorities and design iterations in a scaling DTC business.

• Elevating Existing Designs: Improving upon text-heavy or less visually appealing existing pages without compromising their established conversion effectiveness.

Learning & Development Opportunities:

• Niche Specialization: Deepen expertise in conversion-rate optimization (CRO) through design, a highly valuable skill in e-commerce.

• DTC Strategy Insights: Gain firsthand experience with the strategic approaches of a growing DTC brand.

• Performance Marketing Integration: Understand the intricacies of performance marketing and how design directly supports acquisition campaigns.

• Portfolio Building: Develop a portfolio with demonstrable, quantifiable impact on a growing brand.

• Remote Work Best Practices: Hone skills in self-management, asynchronous communication, and remote team collaboration.

📝 Enhancement Note: These challenges are inherent to performance-oriented design roles in e-commerce and present clear opportunities for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• Balancing Act: "How do you approach designing a landing page that needs to be both visually appealing and highly conversion-focused, especially when dealing with a lot of text-heavy content?" (Prepare to discuss your process, specific design elements you'd prioritize, and how you'd test effectiveness.)

• Brand Enhancement: "Imagine our product page is performing well but lacks brand personality. How would you inject our brand identity without negatively impacting conversion rates?" (Be ready to discuss brand elements, visual hierarchy, storytelling techniques, and A/B testing considerations.)

• Collaboration with Growth: "Describe a time you collaborated with a performance marketer or growth manager. What was the objective, how did you work together, and what was the outcome?" (Focus on communication, understanding KPIs, and shared goal achievement.)

Company & Culture Questions:

• "What interests you about working with a DTC brand in the [wellness/supplements/lifestyle] space?" (Research the company's products and brand if possible.)

• "How do you ensure your design work aligns with a company's overall GTM strategy?" (Emphasize your understanding of how design supports sales and marketing objectives.)

Portfolio Presentation Strategy:

• Storytelling: For each case study, tell a compelling story: the problem, your role, your process, the solution, and the results.

• Quantify Everything: Use numbers and metrics to demonstrate impact. If exact numbers aren't available, provide reasoned estimates or discuss the KPIs you would track.

• Focus on Process: Explain why you made certain decisions. Show wireframes, user flows, and iterations to illustrate your thought process.

• Brand & Conversion Link: Clearly articulate how your design choices served both brand goals and conversion objectives.

• Concise Delivery: Practice presenting your portfolio within a set timeframe (e.g., 15-20 minutes), leaving ample time for Q&A.

📝 Enhancement Note: Preparation should focus on demonstrating an understanding of how design directly contributes to business outcomes in a DTC e-commerce context, emphasizing data, collaboration, and brand-performance balance.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit Your Application: Utilize the provided link on Lever to submit your application through Jobgether.

• Tailor Your Resume: Highlight experience in UX/UI design, brand design, DTC, e-commerce, Figma, conversion optimization, and collaboration with marketing/growth teams. Use keywords from the job description.

• Curate Your Portfolio: Select your most relevant case studies that showcase your ability to improve conversion rates and enhance brand storytelling for DTC/e-commerce. Ensure it clearly demonstrates your Figma proficiency and impact. Be ready to present it.

• Prepare for Interview Questions: Anticipate questions about your design process, how you balance brand and performance, your experience with DTC, and your collaboration style. Practice articulating your portfolio case studies with a focus on results.

• Research the Company (if possible): If the partner company is identifiable, familiarize yourself with their products, brand, and current online presence to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---