UI UX Designer

📍 Job Overview

Job Title: UI/UX Designer

Company: SuperPlay

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Game Design / User Experience

Date Posted: 2026-08-05T11:24:46

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and implement user interfaces (UI) and user experiences (UX) for engaging mobile casual games, focusing on intuitive gameplay and visually appealing aesthetics.

• Collaborate with cross-functional teams including artists and product managers to translate game concepts into seamless and enjoyable player journeys.

• Develop and iterate on UI art assets, ensuring consistency with game themes and styles, and preparing them for in-game integration.

• Leverage AI tools to enhance design workflows and create innovative UI elements that drive player engagement and retention.

• Maintain high standards of design quality, user-centricity, and effective communication throughout the game development lifecycle.

📝 Enhancement Note: This role is specifically for a UI/UX Designer within the mobile gaming industry, emphasizing a casual game style. The focus is on creating engaging player experiences through both visual design and user flow optimization.

📈 Primary Responsibilities

• Create visually compelling and user-friendly interfaces for new and existing game features across SuperPlay's mobile titles, including flagship games like Dice Dreams and Domino Dreams, and the new Disney Solitaire game.

• Design and illustrate UI art assets (frames, event windows, progress bars, icons, buttons, etc.) that align with the established visual style and branding of the games.

• Develop interactive UI/UX prototypes to effectively communicate design concepts and gather feedback from stakeholders.

• Prepare and optimize graphics for in-game integration, ensuring high quality and seamless implementation within the game engine.

• Work closely with game artists to maintain a consistent visual language and with product managers to ensure features meet player needs and business objectives.

• Apply critical thinking and problem-solving skills to address design challenges, optimize user flows, and enhance overall player satisfaction.

• Ensure all UI/UX deliverables meet high standards of quality, usability, and aesthetic appeal.

• Stay abreast of the latest UI trends in the gaming industry, particularly within the casual mobile game market, and propose innovative design solutions.

📝 Enhancement Note: Responsibilities are geared towards a hands-on design role within a game development studio, requiring a blend of artistic skill and user-centric design thinking. The emphasis on specific game titles and the Disney collaboration provides critical context for the role's scope.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is highly beneficial. A strong portfolio can often substitute for formal education.

Experience: 2-5 years of professional experience in UI/UX design, with a significant focus on mobile applications and/or video games.

Required Skills:

• Excellent proficiency in Adobe Photoshop for UI design and asset creation.

• Strong understanding of usability principles and user-centered design methodologies.

• Demonstrated ability to create and iterate on UI/UX prototypes.

• Proven experience designing for casual mobile game aesthetics.

• Proficiency with AI tools relevant to graphic design and UI creation.

• Fluent English (verbal and written) is essential for effective communication with a global team. Preferred Skills:

• Knowledge of illustration techniques and ability to contribute to illustration tasks.

• Strong rendering skills for creating high-quality visual assets.

• Familiarity with game development engines or workflows.

• Awareness of current UI trends and best practices in the gaming industry.

📝 Enhancement Note: The requirements emphasize practical design skills, particularly with Photoshop and AI tools, and a portfolio showcasing casual game UI work. The fluency in English is a critical requirement due to the international nature of game development and potential team collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-3 detailed UI/UX design projects for mobile games, preferably in a casual style.

• Projects should demonstrate a clear understanding of user flows, wireframing, prototyping, and final UI asset creation.

• Case studies within the portfolio should highlight the design process, problem-solving approach, and the impact of design decisions on user engagement or game metrics.

• Include examples of UI elements such as game menus, in-game HUDs, event pop-ups, and progress indicators. Process Documentation:

• Showcase examples of iterative design processes, including wireframing, user flow diagrams, and mock-ups, demonstrating how designs evolved based on feedback or testing.

• Provide context on how you prepared graphics for implementation, including asset naming conventions, slicing, and optimization techniques.

• Detail your experience collaborating with development teams, including how you hand off assets and communicate design specifications.

📝 Enhancement Note: A strong portfolio is paramount for this role. It needs to demonstrate not just aesthetic capability but also a structured design process and an understanding of the specific demands of mobile casual game UI/UX.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for mid-level UI/UX Designers in Tel Aviv, Israel, with 2-5 years of experience in the gaming sector, the estimated salary range is approximately ₪150,000 - ₪220,000 per year. This can vary based on specific experience, skills, and the negotiation process.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance package.

• Opportunities for professional development and continuous learning.

• Access to cutting-edge tools and technologies in game development.

• A dynamic and collaborative work environment within a rapidly growing gaming company.

• Potential for stock options or equity, depending on company policy and role level.

• Team events and social activities.

Working Hours: The standard working hours are approximately 40 hours per week, Monday to Friday. Occasional flexibility may be required to meet project deadlines, especially during critical development phases or game launches.

📝 Enhancement Note: Salary is estimated based on Israeli market rates for experienced game designers. Benefits are typical for the tech and gaming industry in Israel, focusing on health, professional growth, and a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming (Casual Games). SuperPlay operates in a highly competitive and fast-paced market, focusing on creating engaging and addictive casual gaming experiences that appeal to a broad audience.

Company Size: SuperPlay is a growing company, likely in the range of 50-200 employees, indicating a dynamic environment where individual contributions are highly visible.

Founded: Founded in 2019, SuperPlay is a relatively young but rapidly expanding company, with established successes like Dice Dreams and Domino Dreams, and exciting new ventures like the Disney Solitaire collaboration.

Team Structure:

• The UI/UX Designer will likely be part of a dedicated Art or Product team, working closely with Game Designers, other Artists (2D/3D), and Product Managers.

• Reporting structure is likely to a Lead UI/UX Designer, Art Director, or Product Lead.

• Cross-functional collaboration is key, involving frequent interaction with game developers, QA testers, and marketing teams to ensure a cohesive and successful game launch and ongoing live operations. Methodology:

• Data-driven design decisions, leveraging player feedback, analytics, and A/B testing to inform UI/UX improvements.

• Agile development methodologies, involving iterative design cycles, regular feedback loops, and close collaboration with development sprints.

• Focus on player engagement and retention metrics to guide design priorities and feature development.

Company Website: https://www.superplay.co/

📝 Enhancement Note: SuperPlay's culture is likely to be fast-paced, innovative, and focused on player experience, driven by experienced founders from major gaming companies. The recent Disney collaboration indicates a strategic growth phase.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience), offering significant opportunities for growth into senior or lead UI/UX design positions within the company.

Reporting Structure: You will report to a Lead UI/UX Designer, Art Director, or Product Manager, working within a collaborative team environment.

Operations Impact: Your work will directly influence player engagement, retention, and monetization by creating intuitive and appealing game interfaces and experiences. You will play a crucial role in shaping the player's perception and enjoyment of SuperPlay's games.

Growth Opportunities:

• Skill Specialization: Develop expertise in specific areas of UI/UX for mobile games, such as live-ops event design, monetization UI, or advanced animation.

• Leadership Track: Progress to a Senior UI/UX Designer or Lead UI/UX Designer role, taking on more complex projects, mentoring junior designers, and contributing to strategic design direction.

• Cross-Disciplinary Learning: Gain exposure to game design, product management, and other areas of game development through collaboration.

• Industry Trends: Stay at the forefront of mobile gaming UI/UX innovation through company-supported learning and development.

📝 Enhancement Note: The role offers a clear path for advancement within the gaming industry, particularly within a growing company like SuperPlay. The emphasis is on skill development and taking on increasing responsibility in game design.

🌐 Work Environment

Office Type: The role is on-site at SuperPlay's headquarters in Tel Aviv, Israel. This suggests a collaborative office environment designed to foster teamwork and innovation.

Office Location(s): Tel Aviv-Yafo, Tel Aviv District, Israel. This vibrant city is a major hub for technology and gaming companies in Israel.

Workspace Context:

• You will work in a modern office space equipped with the necessary design tools and technology to support creative workflows.

• The environment encourages collaboration, with opportunities for brainstorming sessions, design reviews, and direct interaction with team members.

• Expect a lively atmosphere typical of gaming studios, with a focus on passion for games and a drive for excellence.

Work Schedule: The standard work schedule is Monday to Friday, approximately 40 hours per week. While this provides a structured routine, the fast-paced nature of game development may occasionally require flexibility to meet project milestones.

📝 Enhancement Note: The on-site requirement in Tel Aviv points to a collaborative culture and access to the city's tech ecosystem. The work environment is expected to be dynamic and creative, aligned with the gaming industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the role and alignment with SuperPlay's design aesthetic.

• Technical Interview: A discussion focused on your UI/UX design skills, experience with Photoshop and AI tools, understanding of usability principles, and game design knowledge.

• Portfolio Presentation: A dedicated session where you will present your portfolio, walk through key projects, and explain your design process, problem-solving approaches, and the impact of your work.

• Team/Culture Fit Interview: Meet with potential team members and hiring managers to assess collaboration style, communication skills, and cultural alignment with SuperPlay's values.

• Potential Design Challenge: You may be asked to complete a small, timed design task or case study related to a game feature.

Portfolio Review Tips:

• Curate your portfolio to prominently feature your strongest UI work for casual mobile games.

• For each project, clearly articulate the problem you were solving, your design process, your specific contributions, and the outcome or impact.

• Be prepared to discuss your rationale behind design decisions, especially regarding usability and player engagement.

• Highlight your experience with Photoshop and any AI tools you've used effectively.

• Ensure your portfolio is easily accessible (e.g., via a personal website or a well-organized PDF). Challenge Preparation:

• If a design challenge is given, focus on understanding the core problem and delivering a clear, well-reasoned solution within the given timeframe.

• Prioritize communication of your thought process over pixel-perfect execution for a timed task.

• Be ready to explain your design choices and how they align with the goals of a casual mobile game.

📝 Enhancement Note: The interview process heavily emphasizes portfolio review and practical design skills. Candidates should be prepared to articulate their design thinking and showcase relevant experience clearly.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for UI design, asset creation, and image manipulation. Expect to use it extensively.

• AI Design Tools: Proficiency with AI tools for graphic generation, asset enhancement, or workflow automation is required. Specific tools may vary, but familiarity with current AI capabilities in design is key.

• Prototyping Tools: Experience with tools like Figma, Adobe XD, Sketch, or similar for creating interactive prototypes.

Analytics & Reporting:

• While not a direct responsibility, understanding how UI/UX impacts key metrics (retention, engagement, conversion) is crucial. Familiarity with analytics platforms used in gaming (e.g., GameAnalytics, Firebase Analytics, internal tools) is a plus. CRM & Automation:

• Not directly applicable to this UI/UX role, but understanding how player data and feedback loops inform design is beneficial.

📝 Enhancement Note: Photoshop is the core tool. Proficiency with AI tools is a stated requirement, indicating SuperPlay's embrace of modern design technologies. Experience with prototyping tools is also expected.

👥 Team Culture & Values

Operations Values:

• Passion for Games: A genuine love for mobile gaming and a desire to create fun, engaging experiences for players.

• Player-Centricity: A deep commitment to understanding and serving the player, ensuring designs are intuitive, enjoyable, and accessible.

• Collaboration & Teamwork: A belief in the power of collective effort, valuing open communication, constructive feedback, and mutual support among team members.

• Innovation & Creativity: Encouraging new ideas, exploring novel design solutions, and staying ahead of industry trends.

• Quality & Excellence: A dedication to delivering high-quality work that meets rigorous standards and contributes to the success of SuperPlay's games.

Collaboration Style:

• The team likely operates with an open and communicative style, encouraging designers to share work-in-progress, provide and receive feedback constructively, and work closely with artists, product managers, and developers.

• Expect a dynamic environment where brainstorming and iterative design are common practices.

📝 Enhancement Note: SuperPlay's culture likely revolves around a shared passion for gaming, a strong focus on player experience, and a collaborative, innovative approach to game development.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Functionality: Creating visually stunning interfaces that are also highly functional and intuitive for a broad casual gaming audience.

• Rapid Iteration Cycles: Adapting quickly to feedback and market trends in the fast-paced mobile gaming industry, requiring efficient design processes.

• Cross-Platform Consistency: Ensuring a cohesive UI/UX experience across different devices and screen sizes within the mobile ecosystem.

• Integrating New Technologies: Effectively incorporating AI tools and other emerging technologies into the design workflow while maintaining high standards.

Learning & Development Opportunities:

• Mastering Casual Game UI: Deepening expertise in the specific design patterns and player psychology relevant to successful casual mobile games.

• Advanced Tool Proficiency: Gaining advanced skills in Photoshop, AI design tools, and prototyping software.

• Live Ops Design: Learning to design UI/UX for live events, promotions, and ongoing content updates to maximize player engagement.

• Mentorship: Opportunities to learn from experienced designers and potentially mentor junior team members as you grow.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges within the unique context of mobile casual gaming and to grow professionally by mastering specialized skills and staying current with technology.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting feedback from different stakeholders (e.g., Product, Art, Marketing) on a UI design. How did you resolve it?" (Focus on communication, compromise, and data-driven reasoning.)

• "Walk us through your process for designing a new in-game event UI. What steps would you take from concept to implementation?" (Highlight your structured approach, user-centricity, and collaboration.)

• "How do you stay updated on the latest UI trends in the mobile gaming industry, and how have you incorporated them into your work?" (Showcase your proactiveness and ability to innovate.) Company & Culture Questions:

• "What excites you about SuperPlay and our games, particularly Dice Dreams or the new Disney Solitaire title?" (Research the company and games thoroughly.)

• "How do you approach collaboration with artists and developers who may have different priorities or perspectives?" (Emphasize teamwork and clear communication.)

• "Describe a UI/UX decision you made that significantly improved player engagement or retention. What metrics did you track?" (Prepare a specific, impactful case study.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the problem, your solution, your role, and the outcome.

• Focus on Process: Detail your wireframing, prototyping, and iteration phases. Explain why you made certain design choices.

• Highlight Impact: Quantify results where possible (e.g., "This redesign led to a 15% increase in feature adoption").

• Showcase Tool Proficiency: Briefly mention how you leveraged Photoshop and AI tools to achieve your design goals.

• Tailor to Casual Games: Emphasize how your designs are suitable for a casual audience – clear, accessible, and fun.

📝 Enhancement Note: Preparation should focus on demonstrating a strong design process, excellent communication skills, and a deep understanding of mobile casual game design, backed by a compelling portfolio.

📌 Application Steps

To apply for this UI/UX Designer position:

• Submit your application through the Comeet platform.

• Portfolio Customization: Ensure your submitted portfolio prominently features your strongest UI/UX work for casual mobile games, highlighting your Photoshop and AI tool proficiency.

• Resume Optimization: Tailor your resume to clearly showcase your experience in UI/UX design for mobile applications, emphasizing achievements relevant to player engagement and game success. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, prepare answers to common UI/UX and behavioral interview questions, and be ready to discuss your design process and problem-solving approach.

• Company Research: Familiarize yourself with SuperPlay's current games (Dice Dreams, Domino Dreams, Disney Solitaire) and their overall design aesthetic and player base. Understand their company mission and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.