Tootedisainer (Product Designer)

📍 Job Overview

Job Title: Tootedisainer (Product Designer)

Company: Telia Company

Location: Tallinn, Estonia

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-06-12

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• Responsible for the end-to-end design of Telia's internet and cybersecurity products, focusing on user needs and business objectives.

• Drives the entire design process, from initial user research and concept development through to prototyping, testing, and post-launch iteration.

• Leverages a user-centric design methodology, ensuring solutions are desirable, viable, and feasible.

• Collaborates closely with product teams, development teams, and other stakeholders to deliver exceptional user experiences across the entire customer journey.

• Utilizes a blend of quantitative and qualitative research methods to inform design decisions and validate solutions.

📝 Enhancement Note: This role is positioned as a mid-to-senior level Product Designer, requiring significant autonomy and a comprehensive understanding of the design lifecycle. The emphasis on "double-diamond" methodology and end-to-end responsibility indicates a need for a candidate who can manage complex design challenges from discovery to delivery.

📈 Primary Responsibilities

• Conduct user research through interviews, surveys, and analytics to identify user needs, pain points, and opportunities.

• Develop and prototype design solutions in collaboration with product and engineering teams, iterating based on feedback.

• Test design concepts using both quantitative (e.g., A/B testing, analytics) and qualitative (e.g., user interviews, usability testing) methods, and refine ideas based on findings.

• Design user journeys, wireframes, interactive prototypes, and high-fidelity visual designs for digital products.

• Support development teams by providing clear design specifications, assets, and guidance during the implementation phase.

• Monitor user feedback and product performance post-launch to identify areas for improvement and propose design enhancements.

• Ensure design solutions align with business goals, technical feasibility, and user desirability.

• Advocate for the user throughout the product development lifecycle.

📝 Enhancement Note: The responsibilities highlight a deep engagement with the entire product development lifecycle, from initial discovery to ongoing optimization. This is typical for a Product Designer role in a tech-forward company like Telia, requiring a blend of research, ideation, execution, and validation skills.

🎓 Skills & Qualifications

Education: Bachelor's degree (minimum BA) in a relevant field such as Design, Human-Computer Interaction, Psychology, or a related discipline.

Experience: A minimum of 4 years of professional experience in UX Design, Product Design, or a similar role. A strong portfolio demonstrating a track record of successful design projects and problem-solving is essential.

Required Skills:

• Proven experience in user research methodologies (qualitative and quantitative).

• Proficiency in design and prototyping tools, specifically mentioning Figma and Lookback.

• Expertise in user experience (UX) design, including user journey mapping and interaction design.

• Strong visual design skills and an understanding of UI principles.

• Experience with user testing and validation techniques.

• Familiarity with agile development methodologies and tools like Jira and Confluence.

• Excellent communication and collaboration skills, with the ability to work effectively across diverse teams.

• Strong analytical skills and the ability to make data-driven design decisions.

• Excellent written and spoken proficiency in both Estonian and English.

• Creative problem-solving abilities and a goal-oriented mindset. Preferred Skills:

• Experience with AI solutions in design workflows.

• Understanding of cybersecurity product design principles.

• Experience in the telecommunications industry.

• Knowledge of additional design or prototyping tools.

📝 Enhancement Note: The requirement for 4+ years of experience, a Bachelor's degree, and a portfolio indicates a role that expects a seasoned professional with a demonstrable history of impactful design work. The specific mention of Figma, Lookback, Jira, and Confluence points to the core technology stack used by the team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, ideally including examples related to internet services or cybersecurity.

• Demonstrations of the candidate's ability to understand user needs and translate them into effective design solutions.

• Case studies detailing the design process, including research, ideation, prototyping, testing, and outcomes.

• Evidence of problem-solving skills and how design decisions were justified.

• Examples of collaboration with cross-functional teams. Process Documentation:

• Ability to articulate and demonstrate a structured design process, aligning with the "double-diamond" methodology mentioned.

• Documentation of how user research insights were gathered and utilized to drive design decisions.

• Examples of iterative design workflows, including prototyping and user testing cycles.

• Evidence of how designs were validated against user needs and business objectives.

📝 Enhancement Note: A strong portfolio is explicitly requested, which is standard for design roles. The emphasis on demonstrating the process behind the designs, not just the final output, is crucial. Candidates should be prepared to walk through their design thinking, research methods, and how they’ve achieved measurable results.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 4+ years of experience in Tallinn, Estonia, the estimated salary range is €2,500 - €4,000 gross per month. This is an estimate and may vary based on the candidate's specific qualifications and experience.

Benefits:

• Comprehensive benefits package.

• Flexible hybrid work options, balancing remote and in-office collaboration.

• Opportunity to earn additional performance-based bonuses tied to individual contributions and Telia's overall results.

• Support for work-life balance.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility offered through the hybrid work arrangement.

📝 Enhancement Note: Salary estimates are based on general market data for Tallinn and the specified experience level. The bonus structure suggests a performance-driven culture. The mention of a "carefully put together benefits package" implies standard benefits like health insurance, paid time off, and potentially professional development opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications and Digital Services. Telia Company is a major player in the Nordic and Baltic regions, offering a wide range of communication and digital solutions.

Company Size: Large enterprise (Telia Company is a multinational corporation with tens of thousands of employees globally).

Founded: Telia's roots trace back to the 19th century, with modern Telia Company formed through various mergers and acquisitions, most notably the merger of Telia of Sweden and E.ON's Nordic telecom assets.

Team Structure:

• The Product Designer will be part of the Product Design department, led by Merilin Matsik.

• This department likely works in close collaboration with dedicated product teams, each focusing on specific product areas (e.g., internet services, cybersecurity).

• Cross-functional collaboration is a key aspect, involving Product Managers, Developers, QA Engineers, Marketing, and potentially other design disciplines. Methodology:

• Emphasis on user-centric design principles and methodologies, including the Double Diamond framework.

• Agile development practices are central to the product development process, utilizing tools like Jira and Confluence.

• Data-driven decision-making, integrating insights from user research, analytics, and performance metrics.

• A culture of continuous improvement and iteration based on user feedback and market trends.

Company Website: https://www.teliacompany.com/

📝 Enhancement Note: Telia's status as a large, established telecommunications company suggests a structured environment with clear processes, but also opportunities within growing digital service areas like cybersecurity. The hybrid model indicates a modern approach to work flexibility.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Product Designer with a solid mid-to-senior level of experience (4+ years). It implies a level of autonomy, ownership, and the ability to mentor junior designers or contribute significantly to design strategy.

Reporting Structure: The Product Designer reports to the Head of Product Design, Merilin Matsik. They will also work closely with Product Managers and Engineering Leads within specific product teams.

Operations Impact: The Product Designer's work directly influences the usability, desirability, and commercial success of Telia's internet and cybersecurity products. By creating intuitive and effective user experiences, they contribute to customer satisfaction, retention, and the overall brand perception.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of product design, such as cybersecurity product UX, complex data visualization, or advanced user research techniques.

• Leadership: Potential to move into Senior Product Designer roles, Lead Product Designer positions, or even into management roles within the design department.

• Cross-functional Mobility: Opportunities to gain broader product management or business strategy insights through close collaboration.

• Skill Development: Access to continuous learning through internal training, workshops, conferences, and potentially certifications, especially in emerging areas like AI in design.

📝 Enhancement Note: The role offers a clear path for career progression within Telia's design function, moving from a solid individual contributor role to more senior or specialized positions. The emphasis on "making better happen" suggests a culture that supports employee growth and development.

🌐 Work Environment

Office Type: Hybrid, indicating a mix of remote work and in-office presence at the Tallinn location. This suggests a modern office designed for collaboration and focused work.

Office Location(s): Tallinn, Estonia. Specific office address not provided, but Telia likely has well-equipped facilities in the capital city.

Workspace Context:

• The office environment is expected to be collaborative, with spaces designed for team meetings, workshops, and brainstorming sessions.

• Access to modern design tools and technology, including Figma, Lookback, and potentially other collaboration software.

• Opportunities for regular interaction with design colleagues, product managers, and engineers, fostering a strong sense of team and shared purpose.

• The hybrid model allows for focused individual work at home and collaborative activities at the office.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility inherent in the hybrid work arrangement, allowing for better management of personal and professional commitments.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, offering flexibility. Candidates should expect a professional setting that supports both independent work and team-based collaboration, typical of a large tech-oriented company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio against requirements.

• Hiring Manager Interview: Discussion with Merilin Matsik (Head of Product Design) to assess overall fit, experience, and understanding of design principles. This may include questions about past projects and design philosophy.

• Portfolio Presentation & Design Challenge: A more in-depth session where the candidate presents their portfolio, likely focusing on 1-2 key case studies. This may be accompanied by a practical design challenge or a discussion of a hypothetical design problem relevant to Telia's products.

• Team/Cross-functional Interview: Meeting with potential colleagues (e.g., Product Managers, Developers) to evaluate collaboration skills and technical understanding.

• Final Interview: Potentially with a senior leader or HR to discuss final details and cultural alignment.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best showcase your skills relevant to this role (UX, product design, user research, visual design).

• Tell a Story: For each case study, clearly outline the problem, your role, the process you followed (research, ideation, design, testing), the solutions you created, and the impact/results achieved. Use visuals effectively.

• Highlight Process: Emphasize your design thinking, how you used research to inform decisions, and how you iterated based on feedback.

• Quantify Impact: Whenever possible, use metrics (e.g., increased conversion rates, reduced task completion time, improved user satisfaction scores) to demonstrate the effectiveness of your designs.

• Tailor to Telia: If possible, include projects that touch upon telecommunications, digital services, or even cybersecurity. Show you understand Telia's business context.

Challenge Preparation:

• Understand the Context: If a design challenge is provided beforehand, thoroughly research Telia's products and services.

• Focus on Process: Even if you don't complete the challenge perfectly, demonstrating a strong, logical design process is key.

• Think Aloud: During the challenge, articulate your thought process, assumptions, and decisions clearly.

• Ask Questions: Don't hesitate to ask clarifying questions to ensure you understand the problem and constraints.

📝 Enhancement Note: The interview process is likely to be thorough, with a strong emphasis on the portfolio as a primary evaluation tool. Candidates should prepare to deeply discuss their past work and demonstrate their problem-solving capabilities through a practical exercise or detailed case study walkthrough.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaborative design workflows. Proficiency is essential.

• Lookback: Used for user research, usability testing, and gathering qualitative feedback.

• AI Solutions: The role mentions using AI solutions for visualization, prototyping, and testing, indicating an openness to integrating AI tools into the design process.

Analytics & Reporting:

• While not explicitly listed as design tools, proficiency in understanding and utilizing data from analytics platforms (e.g., Google Analytics, Adobe Analytics, Amplitude) is implied by the responsibility to use quantitative methods and data analysis. CRM & Automation:

• Familiarity with agile project management tools like Jira and Confluence is required for collaboration and workflow management.

📝 Enhancement Note: Proficiency with Figma is a non-negotiable requirement. The mention of AI solutions suggests that candidates with experience or interest in leveraging AI for design tasks will be highly regarded. Understanding how to integrate design work with agile development tools is also critical.

👥 Team Culture & Values

Operations Values:

• User-Centricity: Placing the user's needs and experience at the forefront of all design decisions.

• Collaboration: Working effectively with diverse teams to achieve common goals.

• Innovation: Embracing new ideas, technologies (like AI), and approaches to solve problems creatively.

• Data-Driven: Using insights from data and research to inform and validate design choices.

• Impact-Oriented: Focusing on delivering designs that provide tangible value to both users and the business.

• Efficiency: Streamlining processes and workflows to deliver high-quality results effectively.

Collaboration Style:

• Open and communicative, fostering a team environment where ideas can be freely exchanged.

• Cross-functional, working closely with Product Managers, Engineers, and other stakeholders throughout the product lifecycle.

• Iterative, with a culture of continuous feedback and refinement.

• Supportive, with a focus on mutual growth and shared success.

📝 Enhancement Note: Telia's stated value of "making better happen" suggests a culture that is forward-thinking, focused on improvement, and values the collective effort of its employees. The emphasis on user-centricity and data-driven approaches is standard for successful design teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals & Technical Constraints: A common challenge in product design, requiring skillful negotiation and creative problem-solving.

• Designing for Complex Products: The focus on internet and cybersecurity services may involve intricate user flows and technical considerations.

• Adopting New Technologies: Integrating AI tools and staying abreast of evolving design technologies requires continuous learning.

• Navigating Large Organizational Structures: Working effectively within a large company like Telia requires strong communication and stakeholder management skills.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to enhance expertise in specific design areas, tools, and methodologies.

• Industry Exposure: Potential to attend industry conferences, workshops, and training sessions relevant to UX/Product Design and the telecommunications sector.

• Mentorship: Access to guidance from senior designers and leaders within Telia's Product Design department.

• Leadership Development: Pathways for growth into more senior or leadership roles within the design organization.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges in a critical industry (cybersecurity), while also providing avenues for professional growth and skill development within a large, established organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing user needs with business objectives. How did you approach it, and what was the outcome?" (Focus on your process, negotiation skills, and ability to find win-win solutions.)

• "Walk us through your design process for a complex feature or product. What methodologies did you employ, and how did you validate your solutions?" (Be prepared to present a detailed case study from your portfolio.)

• "How do you incorporate user research and data analytics into your design workflow? Provide an example." (Highlight your data-driven approach and understanding of quantitative/qualitative methods.)

• "How do you collaborate with engineers and product managers? Describe a challenging collaboration and how you navigated it." (Emphasize communication, teamwork, and problem-solving within a cross-functional team.) Company & Culture Questions:

• "What interests you about Telia Company and this specific role?" (Research Telia's mission, values, and recent developments in their digital services.)

• "How do you stay updated on the latest UX/Product Design trends and technologies, including AI?" (Demonstrate your commitment to continuous learning.)

• "Describe your ideal team environment and how you contribute to a positive team culture." (Align your response with Telia's emphasis on collaboration and diversity.) Portfolio Presentation Strategy:

• Structure: For each case study, use a clear narrative: Problem -> Your Role -> Process -> Solution -> Impact.

• Visuals: Use high-quality mockups, wireframes, prototypes, and relevant data visualizations.

• Storytelling: Engage the interviewers by telling a compelling story about the project and your journey through it.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and alternative solutions considered.

• Focus on Impact: Quantify the results of your work whenever possible.

📝 Enhancement Note: Interviewers will be looking for not only design skills but also a strategic mindset, strong communication abilities, and a cultural fit with Telia's values. Preparing specific examples from your experience and thoroughly researching the company will be critical.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through Telia's official Workday recruitment platform. Applications submitted via email or other channels will not be processed.

• Portfolio Customization: Ensure your portfolio is up-to-date, well-organized, and highlights projects that align with the responsibilities and preferred skills outlined in this job description (e.g., UX research, prototyping, visual design, agile collaboration).

• Resume Optimization: Tailor your resume to include keywords from the job description, such as "Product Designer," "UX Design," "Figma," "Agile," "User Research," and "Quantitative/Qualitative Methods." Quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your design process and presenting your portfolio case studies. Prepare to discuss your experience with the specified tools (Figma, Jira, etc.) and your approach to user-centric design.

• Company Research: Familiarize yourself with Telia Company's products, services, mission, and values. Understand their position in the telecommunications and digital services market, particularly in the Baltic region.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The application deadline is June 29, 2026, and the company may fill the position before this date, so early application is encouraged.

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