Sr. UX Researcher

📍 Job Overview

Job Title: Sr. UX Researcher

Company: NBCUniversal

Location: 30 Rockefeller Plaza, New York, New York, United States

Job Type: Full-time

Category: User Experience Research / Consumer Insights

Date Posted: August 04, 2026

Experience Level: 7+ Years

Remote Status: Hybrid (4 days in office)

🚀 Role Summary

• Lead user research initiatives focused on the commercial product experiences and growth strategies for Peacock, NBCUniversal's streaming service.

• Conduct and manage comprehensive qualitative and quantitative research throughout the entire product lifecycle to inform product decisions and new initiatives.

• Collaborate closely with cross-functional partners, including Product, Design, Analytics, and Product Marketing, to deliver actionable insights and drive a consumer-centric mindset.

• Develop and evolve the user research enablement program, empowering non-researchers to gather and utilize data for confident decision-making.

• Leverage innovative methodologies and AI-enabled tools to streamline research workflows and enhance efficiency in delivering holistic product performance insights.

📝 Enhancement Note: This role is specifically focused on the "Commerce and Growth" aspects of Peacock's product, indicating a strong emphasis on user acquisition, subscription management, monetization strategies, and overall subscriber lifecycle optimization through research. The "Sr." title implies a need for leadership, strategic thinking, and the ability to mentor or guide others.

📈 Primary Responsibilities

• Consult with cross-functional partners to identify key research questions and select appropriate qualitative and quantitative research methodologies and tools.

• Execute a variety of research methods, including unmoderated prototype testing, lab studies, online interviews, observational tests, surveys, benchmark studies, and diary studies, across the product lifecycle.

• Synthesize research findings into clear, concise memos and reports that deliver actionable recommendations and drive product and design decisions.

• Own and enhance the user research enablement program, including training materials, tool management, and ongoing consultation for non-researchers.

• Partner with other insights teams, analytics, and strategy teams to provide a comprehensive view of product performance, subscriber needs, and market opportunities.

• Explore and implement innovative research methodologies and AI-enabled tools to optimize repeatable workflows and scale research operations.

• Manage relationships with external research agencies and vendors to ensure high-quality deliverables and efficient resource allocation.

• Act as a champion for a consumer-centric approach, embedding user needs and perspectives into all product development processes.

• Stay informed about industry trends, emerging technologies, and best practices in UX research and consumer insights.

📝 Enhancement Note: The responsibility to "own and evolve the design research enablement program" suggests a need for strong program management skills, curriculum development, and the ability to influence and educate stakeholders outside of the core research team. This is a key indicator of the senior-level expectation for leadership and strategic impact beyond individual research contributions.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Psychology, Sociology, Anthropology, Market Research, or a related field is typically expected for a Senior UX Researcher role.

Experience: 7+ years of experience in consumer product research or consumer insights, specifically within e-commerce or subscription-based digital products, or a closely related industry.

Required Skills:

• Expertise in designing, executing, and analyzing a wide spectrum of qualitative and quantitative research methodologies (e.g., in-depth interviews, prototype tests, card sorts, diary studies, focus groups, surveys, correlation analyses).

• Proven ability to adapt research methodologies for benchmarking or iterative testing purposes.

• Deep understanding of the strengths and weaknesses of various research methods and the ability to strategically apply them.

• Demonstrated experience in enabling and advising others on research best practices and methodologies.

• Proven success in using data and insights to influence business decisions and shape product direction.

• Strong analytical capabilities, with a knack for uncovering deep insights and connecting findings back to overarching research questions.

• Ability to combine insights from consumer research with behavioral data analysis for a holistic understanding. Preferred Skills:

• Genuine passion for entertainment and media, with a curiosity for culture and trends relevant to digital products and user experiences.

• Proficiency in qualitative and quantitative analysis, including basic data visualization techniques.

• Experience thriving in a dynamic, matrixed organizational structure.

• Excellent communication and storytelling skills, with a proven ability to synthesize critical insights and influence key stakeholders.

• Ability to work independently, drive initiatives forward, and collaborate effectively with partners.

• Skill in managing multiple projects simultaneously and leading broader strategic initiatives.

• Demonstrated ability to exercise sound judgment in ambiguous and complex situations.

• Exceptional presentation and storytelling skills to convey research findings effectively.

• Familiarity with emerging technologies and AI-enabled tools, with a pragmatic approach to applying them to research workflows.

📝 Enhancement Note: The emphasis on "ecommerce or subscription-based digital products" is critical. Candidates should highlight experience with user journeys related to acquisition, onboarding, account management, payment, churn prevention, and feature adoption within subscription models. The preference for AI tools suggests an expectation for forward-thinking research practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of research projects, clearly detailing the research problem, your role, methodologies employed, key findings, and the impact of your recommendations on product strategy or business outcomes.

• Include examples of both qualitative and quantitative research projects, demonstrating your versatility across different research approaches.

• Highlight specific case studies focusing on e-commerce or subscription product optimization, detailing how your research directly influenced key metrics like conversion rates, subscriber retention, or feature adoption.

• Present examples of how you've translated complex research findings into clear, actionable insights for product and design teams, including visual aids or mockups if applicable.

• Demonstrate experience with iterative research, showing how you've used feedback loops to refine product designs and user experiences over time. Process Documentation:

• Provide examples of how you've documented research plans, methodologies, and findings in a structured and accessible manner for cross-functional teams.

• Illustrate your approach to creating research enablement materials or training documentation for non-researchers.

• Showcase how you've integrated user research insights with other data sources (e.g., analytics, A/B test results) to build a comprehensive understanding of user behavior and product performance.

• Detail your process for managing research projects from initiation to completion, including stakeholder alignment and timeline management.

📝 Enhancement Note: Given the role's focus on "Commerce and Growth," portfolios should prominently feature projects that demonstrate measurable impact on acquisition funnels, conversion optimization, subscription lifecycle management, and user retention. Experience with or understanding of A/B testing and its interplay with qualitative insights would be highly valuable.

💵 Compensation & Benefits

Salary Range: $150,000 - $185,000 per year (bonus and long-term incentive eligible).

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• 401(k) retirement savings plan.

• Paid time off (PTO) including vacation, sick leave, and holidays.

• Tuition reimbursement program for continued education and professional development.

• Access to a variety of employee discounts and perks.

Working Hours: The role is based on a 40-hour work week, with a hybrid schedule requiring a minimum of four days per week in the New York office. Specific daily hours may vary, but a standard professional workday is expected, with flexibility potentially available for project deadlines.

📝 Enhancement Note: The provided salary range is competitive for a Senior UX Researcher role in a major metropolitan area like New York City, especially within a large media and entertainment company. The "bonus and long-term incentive eligible" indicates additional compensation opportunities tied to performance. The hybrid requirement with 4 days in-office is a key detail for candidates to consider regarding work-life balance and commute.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Entertainment, specifically focused on streaming services, film, television, and theme parks. NBCUniversal is a subsidiary of Comcast Corporation.

Company Size: NBCUniversal is a large, global enterprise, indicating a complex organizational structure with numerous departments and cross-functional teams. This size offers opportunities for broad impact and exposure to diverse business areas.

Founded: NBCUniversal has a long history, with its constituent companies tracing roots back much further. This legacy suggests a blend of established practices and a drive for innovation, particularly in the rapidly evolving media and streaming landscape.

Team Structure:

• The User Research and Consumer Insights team is led by a Vice President, indicating a structured and established research function.

• The Sr. UX Researcher will work closely with Product, Design, Analytics, and Product Marketing teams, highlighting a highly collaborative, cross-functional environment.

• The role involves working within a matrixed organization, requiring strong stakeholder management and the ability to influence across different reporting lines. Methodology:

• Emphasis on data-driven decision-making, combining qualitative user research with quantitative behavioral data and analytics.

• A commitment to understanding and serving subscriber needs, driving a consumer-centric approach throughout product development.

• Exploration of innovative research methodologies, including the application of AI-enabled tools for efficiency and scalability.

• Focus on validating and evaluating product decisions at various stages of the product lifecycle.

Company Website: www.nbcuniversal.com

📝 Enhancement Note: The "matrixed organization" aspect is crucial. Candidates should be prepared to discuss how they navigate complex stakeholder landscapes, build consensus, and drive research initiatives without direct authority. The company's diverse portfolio (film, TV, parks, streaming) means the research might touch upon various user segments and product types.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position (Sr. UX Researcher), implying a significant level of autonomy, strategic input, and mentorship potential. The role requires not just execution but also the ability to guide research strategy, enable others, and influence product roadmaps.

Reporting Structure: The role reports directly to the Vice President of User Research and Consumer Insights. This senior reporting line suggests high visibility and direct access to leadership. Collaboration will be extensive with peers in Product, Design, Analytics, and Product Marketing.

Operations Impact: The research directly shapes the future of Peacock's commercial product experiences and growth initiatives. This includes influencing subscriber acquisition, retention, monetization strategies, and the overall user experience for managing accounts and subscriptions. The impact is tied to key business objectives such as subscriber growth, engagement, and revenue.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in e-commerce and subscription research, explore cutting-edge methodologies including AI applications in research, and potentially specialize in growth-focused UX research.

• Leadership Development: Potential to lead broader research initiatives, mentor junior researchers, and further develop the research enablement program, showcasing leadership capabilities.

• Cross-Functional Exposure: Extensive collaboration across Product, Design, Marketing, and Analytics offers a holistic view of the streaming business and potential pathways into product management or strategy roles.

• Industry Expertise: Deepen knowledge within the fast-paced media and entertainment streaming industry, becoming a subject matter expert in consumer behavior related to digital subscriptions.

📝 Enhancement Note: The growth opportunities here are substantial, particularly in developing leadership skills through program ownership and influencing senior stakeholders. The role offers a chance to become a key player in a critical area of NBCUniversal's business (Peacock's growth and commerce).

🌐 Work Environment

Office Type: Hybrid work environment. The role requires a minimum of four days per week in the office at 30 Rockefeller Plaza, New York. This suggests a collaborative office setting with opportunities for in-person team interactions, whiteboard sessions, and spontaneous problem-solving.

Office Location(s): 30 Rockefeller Plaza, New York, NY 10112. This iconic location offers a central hub for collaboration and access to resources within NBCUniversal's New York operations.

Workspace Context:

• Collaborative Environment: The hybrid model and cross-functional collaboration expectations point to a dynamic workspace where teamwork and shared ideation are encouraged.

• Tools and Technology: Access to industry-standard UX research tools, analytics platforms, and potentially advanced AI-enabled research technologies will be available to support research efforts.

• Team Interaction: Significant opportunities to interact with UX researchers, product managers, designers, data analysts, and marketing professionals, fostering a rich learning and networking environment.

Work Schedule: A standard professional work week is expected, likely aligning with typical business hours in the New York time zone. While full-time, the hybrid model and project-driven nature of research may offer some flexibility, but adherence to deadlines and collaborative needs will be paramount.

📝 Enhancement Note: The 4-day in-office requirement is a significant aspect of the work environment. Candidates should consider their comfort with this hybrid setup and the commute to Rockefeller Plaza. The collaborative nature implies a fast-paced, communicative atmosphere.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical process for a Senior UX Researcher at a company like NBCUniversal would likely involve:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on experience alignment and key skills.

• Hiring Manager Interview: A deep dive into your experience, research philosophy, leadership approach, and how you've driven impact.

• Portfolio Presentation: A critical step where you'll present 2-3 case studies from your portfolio, demonstrating your research process, insights, and impact. This is where you'll showcase your ability to influence product and business decisions.

• Cross-Functional Interviews: Interviews with key stakeholders from Product, Design, and Analytics to assess collaboration skills, communication style, and strategic thinking.

• Skills Assessment/Challenge: Potentially a take-home assignment or a live problem-solving exercise related to a relevant product scenario.

• Final Interview: May involve senior leadership or a broader panel to assess cultural fit and overall suitability.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your expertise in e-commerce/subscription research, impact on growth/commerce, and your senior