Senior Product Designer, B2B eCommerce

📍 Job Overview

Job Title: Senior Product Designer, B2B eCommerce

Company: Ōura

Location: Remote - San Francisco, California, United States

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: 2026-09-09

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the design of sophisticated B2B eCommerce experiences for enterprise clients, focusing on sales, order management, and self-service portals.

• Architect scalable and customizable web solutions, including landing page templates and checkout flows, to support complex client needs and international expansion.

• Drive user research initiatives to gather qualitative and quantitative data, informing design decisions and continuous UX/UI improvements.

• Collaborate closely with product managers, engineers, and internal/external stakeholders to deliver intuitive and impactful digital products.

• Ensure design consistency across all Oura platforms, maintaining brand integrity while catering to diverse enterprise customer segments.

📝 Enhancement Note: While the role is titled "Product Designer," the core responsibilities and required experience strongly align with a Senior UX/UI Designer specializing in B2B eCommerce and SaaS platforms. The emphasis on user flows, wireframes, prototypes, and user research positions this as a hands-on design role with strategic input.

📈 Primary Responsibilities

• Design intuitive and scalable UX/UI for B2B web products, including systems for bulk Oura Ring order management and companion services.

• Develop flexible, branded checkout flows supporting complex features like split-tender payments, subsidies, and customizable messaging.

• Architect and govern a centralized platform for promotions and partnership integrations.

• Create scalable, customizable landing page templates to facilitate rapid deployment of client-specific branding and messaging.

• Empower enterprise customers to independently manage orders, billing, payments, and membership statuses through a self-service interface.

• Own the UX design and ongoing enhancements for the "For Organizations" B2B microsite.

• Design UI solutions that accommodate international expansion requirements and localization.

• Conduct user research, analyze quantitative and qualitative data, and partner with cross-functional teams to identify and implement UX/UI improvements.

• Collaborate closely with product managers and engineers to translate business requirements into user-centered design solutions.

• Maintain UX and brand consistency by collaborating with and sharing feedback with Oura's broader creative and product design teams.

• Gain a deep understanding of Oura’s enterprise customers across diverse sectors including healthcare, military, partnerships, and research.

📝 Enhancement Note: The responsibilities highlight a need for a designer experienced in complex transactional systems and B2B customer management. The emphasis on "scalable, customizable" solutions and "self-service interfaces" indicates a focus on efficiency and empowering clients, typical of advanced SaaS product design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, or a related field is often preferred for Senior Product Designer roles. Equivalent practical experience will also be strongly considered.

Experience: 5+ years of professional experience in UI/UX design, with a significant portion dedicated to building eCommerce platforms, SaaS applications, or complex dashboard tools.

Required Skills:

• Proven expertise in UX design for B2B web products, including sales and order management systems.

• Demonstrated experience in designing self-service customer interfaces for order, billing, and membership management.

• Proficiency with the Figma ecosystem, including advanced features for design, prototyping, and collaboration.

• Competency in generative AI (gAI) tools such as Gemini, Loveable, or Claude for design exploration and efficiency.

• Experience creating scalable and customizable landing page templates.

• Expertise in designing flexible and branded checkout flows for complex transactions.

• Strong understanding of design systems, UI patterns, and responsive web design principles.

• Ability to conduct and leverage user research (qualitative and quantitative) to inform design decisions.

• Excellent communication and collaboration skills, essential for working effectively in a distributed, cross-functional team environment.

• Experience in managing multiple features or epics and meeting deadlines in a fast-paced environment.

• Intermediate prototyping skills to effectively communicate design ideas and user flows. Preferred Skills:

• Experience in the enterprise/B2B space, specifically with invoicing and global payment methods.

• Familiarity with designing for international markets and localization.

• Experience with "For Organizations" type B2B microsites or partner portals.

• Ability to support squad leaders in sprint planning and structuring.

• Familiarity with analytics tools to interpret customer behavior and drive improvements.

📝 Enhancement Note: The explicit mention of Figma and gAI tools like Gemini, Loveable, and Claude indicates a specific technology stack and a forward-thinking approach to design tooling. The preference for candidates with enterprise/B2B experience, invoicing, and global payment methods points towards the complexity of the B2B eCommerce solutions being developed.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing high-quality, thoughtful UI and UX work, with a strong emphasis on B2B eCommerce, SaaS, or dashboard tools.

• Case studies demonstrating experience in designing scalable, customizable web solutions, including landing page templates and checkout flows.

• Examples of user research, user flows, wireframes, and interactive prototypes that illustrate problem-solving and design process.

• Evidence of designing self-service customer portals and managing complex transactional features.

• Demonstrations of how data (analytics, user research) was used to drive design decisions and achieve measurable business improvements. Process Documentation:

• Samples of user journey mapping and workflow design for B2B customer interactions.

• Documentation of design system components and their application in creating consistent user experiences.

• Case studies detailing the process of iterating on features based on user feedback and performance metrics.

• Examples of collaboration processes with product managers, engineers, and stakeholders throughout the design lifecycle.

📝 Enhancement Note: For a Senior Product Designer role focused on B2B eCommerce, the portfolio must clearly articulate the candidate's process for tackling complex business requirements, user needs, and technical constraints. Highlighting case studies that demonstrate the impact of their designs on key business metrics (e.g., conversion rates, order volume, customer satisfaction) will be crucial.

💵 Compensation & Benefits

Salary Range: Based on Ōura's provided salary bands for US locations and the Senior Product Designer title with 5-10 years of experience, the estimated salary range is:

• Region 1: $72,550 - $203,000 USD per year

• Region 2: $158,950 - $187,000 USD per year

• Region 3: $147,900 - $174,000 USD per year

Explanation: The wide range for Region 1 reflects the potential for significant variation based on specific experience, skill set, and the exact cost of labor index for a given location within that region. Regions 2 and 3 represent more narrowly defined, higher cost-of-labor areas. The final salary will be determined by the recruiter based on the candidate's US location and alignment with job-related skills, experience, qualifications, internal peer equity, and market conditions.

Benefits:

• Competitive salary and equity packages.

• Comprehensive health, dental, and vision insurance.

• Access to mental health resources and support.

• A complimentary Ōura Ring for personal use, plus employee discounts for friends and family.

• Generous paid time off: 20 days of PTO, 13 paid holidays, and 8 days of flexible wellness time off.

• Paid sick leave and parental leave.

Working Hours: The role is full-time, typically around 40 hours per week. As a remote position, there is an expectation of flexibility to accommodate collaboration across different time zones, but standard business hours are generally followed.

📝 Enhancement Note: The salary bands provided by Ōura are explicitly tied to location-based regions. Candidates should be aware that their specific compensation will be determined by their designated region and a comprehensive evaluation of their qualifications. The benefits package is robust, with a notable emphasis on employee well-being and health tracking through the Ōura Ring.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology / Wearable Technology / eCommerce. Ōura operates at the intersection of consumer electronics, health and wellness, and direct-to-consumer (DTC) and business-to-business (B2B) eCommerce. This dynamic environment requires a blend of user-centric design principles with a keen understanding of commercial objectives.

Company Size: Ōura is a growing company, indicated by its need for experienced, senior-level talent. As a company that has achieved global reach with its product, it likely has a structured yet agile operational framework.

Founded: Founded in 2013, Ōura has established itself as a leader in the wearable health technology market, known for its sophisticated sleep and activity tracking. This history suggests a company culture that values innovation, data-driven insights, and continuous product improvement.

Team Structure:

• The Senior Product Designer will likely be part of a dedicated Product Design team, reporting into a Design Lead or Head of Product Design.

• This role requires close collaboration with Product Management, Engineering (front-end and potentially back-end for system integrations), Marketing, and Sales teams, especially those focused on B2B initiatives.

• The distributed nature of the team means strong emphasis on asynchronous communication, clear documentation, and established collaboration tools. Methodology:

• Data-Driven Design: Emphasis on using qualitative and quantitative data, including user research, analytics, and A/B testing, to inform design decisions and measure impact.

• Agile Development: The mention of sprint planning suggests an agile or scrum-based development methodology, requiring designers to work iteratively and adapt to changing requirements.

• User-Centricity: A core value is empowering users (both consumers and enterprise clients) through intuitive and effective design solutions.

Company Website: https://www.ouraring.com/

📝 Enhancement Note: Ōura's mission and product focus (health, wellness, data insights) suggest a company culture that values innovation, scientific rigor, and user empowerment. For a designer, this means an opportunity to work on meaningful products that have a tangible impact on people's lives, while also navigating the complexities of a growing B2B eCommerce operation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Product Designer," indicating a mid-to-senior level position. It requires a high degree of autonomy, strategic thinking, and the ability to lead design initiatives for complex B2B systems. The role is expected to contribute significantly to product strategy and execution, not just task completion.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager, Lead Product Designer, or Head of Product Design. They will work closely with Product Managers, Engineers, and key stakeholders from the Sales and Business Development teams.

Operations Impact: The Senior Product Designer's work will directly impact Oura's ability to acquire, serve, and retain B2B clients. Well-designed B2B eCommerce experiences are critical for driving revenue growth, improving operational efficiency for enterprise partners, and enhancing Oura's brand reputation in the commercial sector. The role's success is measured by the effectiveness, usability, and scalability of the designed solutions.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer or Design Manager role, overseeing design strategy and mentoring junior designers.

• Specialization: Deepen expertise in B2B eCommerce, SaaS design, or specific industry verticals (e.g., healthcare tech).

• Cross-functional Mobility: Develop a strong understanding of product management, engineering, and business strategy, opening doors to product leadership roles.

• Impactful Projects: Opportunity to lead design for high-visibility, strategic initiatives that have a direct impact on Oura's commercial growth and market expansion.

📝 Enhancement Note: The "Senior" designation implies not just technical skill but also the capacity for strategic thinking, mentorship, and ownership. Growth opportunities are likely tied to taking on larger, more complex projects and potentially stepping into leadership capacities within the design team or broader product organization.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility and the ability for employees to work from their preferred location within the United States (excluding specific states).

Office Location(s): While the role is remote, Ōura has a slight preference for candidates based in San Francisco, San Diego, or Boston. This preference might indicate hubs for key teams or a desire for closer proximity for occasional in-person collaboration or team events, though not a requirement.

Workspace Context:

• Remote Collaboration: The environment relies heavily on digital collaboration tools (Figma, Slack, etc.) and clear communication protocols to ensure seamless teamwork across distributed locations.

• Tooling: Access to industry-standard design and productivity software is expected, including advanced capabilities in Figma and generative AI tools.

• Team Interaction: While remote, opportunities for team interaction will exist through virtual meetings, design critiques, and potential company-wide virtual events. The culture likely fosters a sense of connection despite physical distance.

Work Schedule: The role is full-time (approx. 40 hours/week). Remote work offers flexibility in daily schedules, but designers must be available for key meetings and collaborative sessions, particularly with teams in different time zones (e.g., EST, PST).

📝 Enhancement Note: The remote-first nature of the role necessitates strong self-discipline, proactive communication, and a comfort with digital collaboration tools. The slight preference for specific locations might hint at opportunities for in-person interaction or access to local team members, but the core expectation is effective remote contribution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application, focusing on relevant experience and portfolio alignment.

• Portfolio Review & Presentation: Expect a dedicated session to walk through your portfolio, showcasing specific B2B eCommerce or SaaS projects. Be prepared to discuss your design process, rationale, and the impact of your work.

• Design Challenge/Exercise: A practical exercise or case study may be provided to assess your problem-solving skills, design approach, and ability to translate requirements into actionable design solutions. This could involve UI design, UX flows, or strategic recommendations.

• Stakeholder Interviews: Interviews with Product Managers, Engineering leads, and potentially Sales/Business stakeholders to assess collaboration skills, technical understanding, and cultural fit.

• Final Interview: Likely with a Design Lead or Head of Product Design to discuss strategic vision, leadership potential, and overall fit with the team and company.

Portfolio Review Tips:

• Curate Selectively: Focus on 3-5 of your strongest projects that best demonstrate your skills in B2B eCommerce, SaaS, and complex system design.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your design decisions (and why), and the measurable outcomes.

• Highlight B2B Nuances: Emphasize projects that show an understanding of enterprise needs, scalability, self-service portals, and complex transactional flows.

• Showcase Process: Include wireframes, user flows, research insights, and prototypes to illustrate your thought process beyond just the final UI.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs.

Challenge Preparation:

• Understand the Context: If given a case study, thoroughly analyze the business goals, user needs, and any constraints provided.

• Define Your Approach: Outline a clear design process you would follow to tackle the challenge, even if you can't complete it fully within the given time.

• Focus on Rationale: Be prepared to explain your design decisions and trade-offs, demonstrating critical thinking and strategic alignment.

• Practice Presentation: Rehearse presenting your solutions concisely and effectively, anticipating questions about your choices.

📝 Enhancement Note: The interview process is designed to thoroughly evaluate both design craft and strategic thinking. A strong portfolio demonstrating relevant B2B eCommerce experience, coupled with the ability to articulate design rationale and impact, will be key to success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI design, wireframing, prototyping, and collaboration. Proficiency is essential.

• Generative AI Tools (gAI): Gemini, Loveable, Claude, or similar. Expected to be used for design exploration, content generation, or accelerating parts of the design workflow.

• Prototyping Tools: Likely integrated within Figma, but experience with dedicated tools like InVision, Axure, or similar might be beneficial for complex interactive prototypes.

Analytics & Reporting:

• Familiarity with web analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand user behavior and measure design impact is highly beneficial.

• Experience translating data insights into design improvements. CRM & Automation:

• Understanding of CRM systems (e.g., Salesforce) and marketing automation platforms is advantageous, as the B2B eCommerce experience will likely integrate with these.

• Experience with tools that facilitate B2B sales processes or customer account management.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. The explicit mention of gAI tools suggests that candidates who can leverage these for efficiency and innovation will be highly valued. Understanding how design integrates with analytics and CRM systems is crucial for a role focused on commercial impact.

👥 Team Culture & Values

Operations Values:

• Empowerment: A core value evident in the mission to empower individuals and the design goal of empowering enterprise customers through self-service tools.

• Data-Driven: Decisions are based on insights from quantitative and qualitative data, ensuring designs are effective and aligned with business objectives.

• Innovation: A culture that embraces new technologies (like gAI) and approaches to solve complex problems.

• Collaboration: Strong emphasis on working effectively across disciplines and with stakeholders, especially in a distributed team.

• Well-being: Reflected in the company's benefits and the product itself, suggesting a focus on creating a supportive work environment.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with Product Managers and Engineers, participating in sprint planning and providing design input throughout the development lifecycle.

• Feedback-Oriented: A culture that encourages constructive feedback on designs to ensure quality and consistency.

• Distributed Teamwork: Reliance on clear documentation, asynchronous communication, and proactive engagement to overcome geographical barriers.

📝 Enhancement Note: The emphasis on empowerment, data, and collaboration suggests a dynamic and results-oriented environment. Designers are expected to be proactive, communicative, and adept at working within a team structure that values both individual contribution and collective success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing B2C Sophistication with B2B Complexity: Designing intuitive, user-friendly interfaces for enterprise clients that can handle complex transactional needs, global payments, and customization requirements.

• Scalability Across Markets: Ensuring designs can scale effectively for international expansion, considering different languages, currencies, and regulatory environments.

• Cross-Functional Alignment: Navigating diverse stakeholder needs and technical constraints from Product, Engineering, and Sales to deliver cohesive solutions.

• Rapid Iteration: Working in a fast-paced, growing company environment that requires quick design cycles and continuous improvement based on feedback and data.

Learning & Development Opportunities:

• Deep Dive into B2B eCommerce: Gaining specialized experience in the nuances of enterprise sales, order management, and client self-service platforms.

• Advanced Tooling: Mastering and applying generative AI tools in the design process, staying at the forefront of design technology.

• Strategic Design Leadership: Developing skills in influencing product strategy, leading design initiatives, and mentoring other designers.

• Industry Exposure: Contributing to a leading health-tech company and understanding its unique market position and operational challenges.

📝 Enhancement Note: The challenges presented are typical for senior roles in growing tech companies, requiring adaptability and strong problem-solving skills. The growth opportunities are substantial, offering a clear path for career advancement and skill development within a cutting-edge industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex B2B eCommerce feature you designed. What were the key challenges, your design process, and the outcome?" (Focus on process, problem-solving, and impact.)

• "How would you approach designing a self-service portal for enterprise clients managing bulk orders and billing? What are the critical considerations?" (Demonstrate understanding of B2B needs, scalability, and user control.)

• "How do you balance the need for standardization in a design system with the requirement for client customization in B2B solutions?" (Showcase strategic thinking about design governance and flexibility.) Company & Culture Questions:

• "What interests you about Ōura's mission and product, particularly in the context of B2B solutions?" (Connect your passion to the company's goals.)

• "How do you approach collaboration with Product Managers and Engineers on a distributed team?" (Highlight communication and teamwork skills.)

• "How do you ensure your designs are data-informed and contribute to measurable business outcomes?" (Emphasize analytical and results-oriented approach.) Portfolio Presentation Strategy:

• Lead with Impact: Start each case study with a clear summary of the problem and the achieved results.

• Show, Don't Just Tell: Use visuals (wireframes, user flows, final UI) to explain your process and design decisions.

• Articulate Your Role: Be precise about your contributions, especially in team projects.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, user research methods, and trade-offs made.

• Demonstrate Figma Expertise: Be ready to navigate Figma or discuss its features if asked about your tool proficiency.

📝 Enhancement Note: The interview process will likely probe your ability to think strategically about B2B challenges, your practical design process, and your collaboration skills within a remote, agile environment. A strong, well-articulated portfolio is your primary tool for demonstrating these capabilities.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Ōura careers portal via Greenhouse.

• Portfolio Customization: Tailor your portfolio to highlight 3-5 of your most relevant B2B eCommerce, SaaS, or complex dashboard design projects. Emphasize case studies that showcase your process, problem-solving skills, and measurable impact.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of UI/UX experience, specifically mentioning eCommerce platforms, SaaS tools, B2B solutions, and proficiency with Figma and generative AI tools. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and project outcomes. Prepare to discuss your experience with user research, design systems, and cross-functional collaboration.

• Company Research: Familiarize yourself with Ōura's mission, product, and recent B2B initiatives. Understand their values and how your design philosophy aligns with their culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.