Sr. Marketing Designer

📍 Job Overview

Job Title: Sr. Marketing Designer

Company: Imprint

Location: United States

Job Type: FULL_TIME

Category: Marketing Design / Creative Operations

Date Posted: 2026-08-10

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-impact marketing assets across digital, physical, and performance channels for a portfolio of co-branded partner programs, ensuring brand consistency and adherence to distinct partner guidelines.

• Manage and translate creative briefs into compelling visual narratives that align with partner brand identities, voice, and strategic campaign objectives.

• Develop and maintain responsive acquisition landing pages using Webflow, contributing to the seamless user experience for potential customers.

• Collaborate effectively with cross-functional teams, including Marketing, Product, and Commercial, to gather feedback and ensure successful project execution from concept to delivery.

• Navigate complex review and compliance workflows, incorporating feedback from legal, compliance, and partner brand teams to ensure all deliverables meet regulatory and brand standards.

📝 Enhancement Note: This role is positioned as a Sr. Marketing Designer, implying a need for independent work, strong project management, and the ability to manage multiple complex stakeholder relationships. The focus on "co-branded partner programs" and "multiple brand systems" suggests a significant emphasis on adaptability and the capacity to maintain distinct visual identities simultaneously. The inclusion of "production, prepress, and vendor-ready file preparation" highlights a need for hands-on execution and a deep understanding of print processes, not just conceptual design.

📈 Primary Responsibilities

• Execute the design of a diverse range of marketing assets, including digital (emails, web banners, in-app promotions, push notifications, social posts), performance-driven creatives (landing pages, paid media), and physical collateral (direct mail, in-store signage, flyers, postcards).

• Translate and adapt creative briefs into visually compelling designs, meticulously adhering to the unique visual identity, brand voice, and established guidelines of each of Imprint's 14+ partner brands.

• Design, build, and maintain responsive acquisition landing pages within Webflow, ensuring optimal user experience and conversion rates for partner campaigns.

• Actively participate in cross-functional project meetings, managing feedback loops from internal stakeholders (Marketing, Product, Commercial) and external brand partners to ensure alignment and successful campaign outcomes.

• Manage the end-to-end review and compliance approval process for marketing materials, diligently incorporating feedback from legal, compliance, and partner brand teams to meet all regulatory and brand requirements.

• Maintain an exceptionally high standard of quality and consistency across all creative output for every partner program, ensuring Imprint's brand integrity and partner brand integrity are upheld.

• Contribute to the development and maintenance of design systems and pattern libraries, promoting consistency, scalability, and efficiency across the growing portfolio of partner brands and customer touchpoints.

• Support production workflows by packaging content for translation, preparing assets for output, and generating essential campaign elements such as deeplinks, QR codes, and UTM parameters.

• Provide visual design, UX, and information architecture support for product design initiatives, contributing to the overall user experience of Imprint's platform and partner integrations.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and operational rigor, particularly in managing multiple brand systems and navigating compliance. The mention of "production workflows including content packaging for translation, asset prep and output, deeplink setup, QR code and UTM generation" indicates a need for detailed operational awareness beyond pure design.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior-level role in this domain.

Experience: 5+ years of demonstrated experience in graphic design and production, with a strong emphasis on supporting multiple brands or product lines concurrently.

Required Skills:

• Visual Design Excellence: Proven ability to create visually stunning and effective marketing assets across various mediums, supported by a robust portfolio showcasing diverse projects and brand work.

• Brand System Fluency: Deep expertise in working within and managing multiple distinct brand guidelines simultaneously, demonstrating the cognitive flexibility to switch between disparate brand identities.

• Figma Proficiency: Advanced proficiency in Figma as the primary design tool for creating layouts, UI elements, and collaborative design workflows.

• Adobe Creative Suite Mastery: Strong command of Adobe Creative Suite, specifically InDesign for layout and print production, Illustrator for vector graphics, and Photoshop for image manipulation.

• Web & Digital Design Fundamentals: Solid understanding of responsive web design principles, user experience (UX) best practices, effective email design strategies, and the requirements for digital advertising and social media creative.

• Print Production Expertise: Comprehensive knowledge of print design processes, including direct mail, signage, and collateral production, with a strong ability to prepare print-ready files and understand vendor specifications.

• Webflow Content Management: Familiarity with Webflow for updating content on landing pages; ability to manage and publish page content effectively.

• Project Management & Organization: Excellent organizational skills and proven ability to manage multiple concurrent projects across different partners and channels, ideally with experience using project management tools like Linear.

• Communication & Collaboration: Clear, proactive, and professional communicator, adept at providing regular updates and skillfully navigating feedback from diverse stakeholder groups, including internal teams, external partners, and compliance/legal departments.

• Independent Work Ethic: Demonstrated ability to work effectively and independently in a fully remote environment, maintaining productivity and quality.

• Detail Orientation & Quality Focus: Exceptional attention to detail, a commitment to high-quality execution, and the ability to prioritize tasks effectively in a fast-paced, high-volume production setting.

• Scalable Systems Thinking: Ability to conceptualize and create scalable design systems, processes, and handoffs to support a growing portfolio of partner programs efficiently.

• Accessibility Standards: Experience with and understanding of web and email accessibility standards, such as WCAG (Web Content Accessibility Guidelines).

Preferred Skills:

• Fintech/Regulated Industry Experience: Prior experience in fintech, banking, credit cards, or other regulated industries where legal and compliance review is an integral part of the creative process.

• Lifecycle Marketing Acumen: Familiarity with lifecycle marketing concepts and an understanding of how design contributes to acquisition, onboarding, engagement, and retention strategies.

• AI-Assisted Design: Experience with or a keen interest in exploring AI-assisted design workflows and maintaining brand quality standards when integrating AI-generated content.

• Webflow Development: Proficient Webflow development skills, including HTML/CSS/JavaScript, for building and publishing pages beyond basic content updates.

• Braze Platform Experience: Familiarity with or experience working with the Braze customer engagement platform.

📝 Enhancement Note: The "Essential" qualifications clearly delineate the core competencies for this role, emphasizing a senior-level individual contributor with broad design and production skills. The "Preferred" skills highlight areas that would make a candidate stand out, particularly in a regulated industry like fintech.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Multi-Brand Case Studies: Showcase at least 2-3 comprehensive case studies demonstrating your ability to design for distinct brands, highlighting how you adapted to each brand's unique guidelines, voice, and objectives.

• Digital & Physical Asset Examples: Include a diverse range of digital assets (e.g., email campaigns, web banners, social posts) and physical collateral (e.g., direct mail pieces, signage) to illustrate your versatility.

• Webflow Project Showcase: Present examples of responsive landing pages or websites designed and/or maintained in Webflow, detailing your role in content updates or development.

• Process & Workflow Documentation: Briefly describe your approach to managing design projects, including how you handle creative briefs, stakeholder feedback, and production workflows, especially within a multi-stakeholder environment.

• Print Production Samples: Provide examples of print-ready files or finished print collateral, demonstrating your understanding of prepress requirements and vendor specifications.

Process Documentation:

• Brand Guideline Adherence: Demonstrate your methodology for deeply understanding and consistently applying multiple sets of brand guidelines across various marketing materials.

• Feedback Integration Workflow: Outline your process for receiving, interpreting, and implementing feedback from diverse sources, including internal teams, external partners, and compliance/legal departments.

• Production & Handoff Procedures: Detail your approach to asset preparation, packaging for translation, and generating production-ready files, ensuring smooth handoffs to production or development teams.

• System & Pattern Library Contribution: Illustrate how you contribute to or utilize design systems and pattern libraries to ensure brand consistency and scalability across different projects and brands.

📝 Enhancement Note: For a Sr. Marketing Designer role, the portfolio is critical. It needs to go beyond just showcasing pretty designs; it must demonstrate the ability to manage complex brand ecosystems, navigate production realities (especially print), and work within structured workflows, including compliance.

💵 Compensation & Benefits

Salary Range: $60 - $70 per hour. This translates to an estimated annual salary of $124,800 - $145,600 for a full-time, 40-hour work week, assuming consistent hours.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision insurance plans to support employee well-being.

• Paid Time Off: Generous paid time off (PTO) policy, including vacation, sick leave, and holidays, to promote work-life balance.

• Retirement Savings Plan: Access to a 401(k) or similar retirement savings plan, potentially with employer matching contributions.

• Professional Development: Opportunities for continuous learning, potentially including access to online courses, workshops, and conferences to enhance design and technical skills.

• Remote Work Stipend: Potential for a stipend to support home office setup and ongoing remote work expenses.

• Equity/Stock Options: Possibility of stock options or equity grants, aligning employee success with company growth.

Working Hours: Standard full-time hours, estimated at 40 hours per week, with flexibility inherent in a remote work arrangement. Occasional extended hours may be required to meet project deadlines or partner review cycles.

📝 Enhancement Note: The salary is provided hourly, which is common for contract or some full-time roles in design. The annual estimate is based on a standard 40-hour work week. Benefits are inferred based on typical offerings for full-time roles at well-funded tech companies, particularly those in the fintech space.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Financial Services (specifically, modern credit programs and loyalty platforms). Imprint operates at the intersection of payments, technology, and brand loyalty, offering a unique value proposition by enabling brands to launch their own sophisticated credit card programs without becoming a bank. This industry context means a strong emphasis on data security, compliance, and a customer-centric approach to financial products.

Company Size: Imprint is a venture-backed startup, likely in a growth phase. While the exact current size isn't provided, its backing by prominent venture capital firms (Kleiner Perkins, Thrive Capital, Ribbit, Khosla Ventures) suggests a dynamic, fast-paced environment with a focus on rapid scaling and innovation. This implies a culture that values agility, problem-solving, and ownership.

Founded: Imprint was founded with the mission to modernize co-branded credit card programs. This forward-thinking approach suggests a culture that embraces innovation, challenges traditional financial models, and is built on a foundation of advanced technology and operational efficiency.

Team Structure:

• Marketing Design Team: This role sits within the Marketing team, specifically focusing on design. The team likely collaborates closely with marketing strategists, campaign managers, and content creators.

• Cross-Functional Collaboration: The Sr. Marketing Designer will work extensively with Product, Commercial, Legal, and Compliance teams, as well as directly with external brand partners. This indicates a highly collaborative structure where design is integrated across various business functions.

• Reporting: The designer likely reports to a Design Lead, Marketing Director, or Head of Marketing, with direct interaction with project stakeholders across the organization and external partners.

Methodology:

• Data-Driven Design: Imprint's focus on "intelligent underwriting" and "deep customer data" suggests that design decisions are informed by data analytics and performance metrics to optimize customer experiences and business outcomes.

• Agile Development & Iteration: As a tech startup, Imprint likely employs agile methodologies, requiring designers to be adaptable, iterate quickly, and respond to evolving project needs and partner feedback.

• Process Optimization: The company's mission to "redefine how people pay" and "rebuild" credit programs implies a culture of continuous process improvement and a drive for operational excellence.

Company Website: https://www.imprint.co/

📝 Enhancement Note: Understanding Imprint's position in the fintech space is crucial. The emphasis on data, compliance, and brand partnerships shapes the demands on design, requiring not just creativity but also strategic thinking and meticulous execution.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, requiring significant autonomy, strategic input, and the ability to mentor or guide less experienced designers. The scope includes managing multiple complex projects, client-facing interactions (partners), and contributing to design systems, indicating a level of responsibility beyond junior or mid-level positions.

Reporting Structure: The Sr. Marketing Designer will likely report to a Design Manager or Marketing Director. They will also have significant dotted-line reporting or strong collaborative relationships with Product Managers, Marketing Campaign Managers, and potentially directly with partner brand representatives.

Operations Impact: This role directly impacts Imprint's ability to attract and retain brand partners and their end-customers. High-quality, compliant, and on-brand marketing assets are critical for the success of co-branded programs, influencing customer acquisition, engagement, and loyalty. The designer's work is a key component of Imprint's Go-To-Market strategy and partner success.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Art Director role, managing a team of designers and setting creative direction for specific partner programs or broader marketing initiatives.

• Specialization: Opportunity to deepen expertise in specific areas such as UX/UI for financial products, performance marketing design, or advanced Webflow development, becoming a go-to expert within the company.

• Cross-Functional Advancement: Develop a strong understanding of product development, marketing strategy, and partner management, potentially leading to roles in Product Marketing, Growth Marketing, or Partner Success.

• Mentorship: Contribute to the growth of junior designers by providing guidance, feedback, and sharing best practices in design and production.

📝 Enhancement Note: The "Sr." title and the breadth of responsibilities suggest a role with significant growth potential, moving beyond pure execution to strategic contribution and potentially leadership.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce where collaboration relies heavily on digital tools and asynchronous communication.

Office Location(s): While the role is remote within the United States, Imprint may have a physical headquarters or hubs. However, for this position, the primary work environment is a home office.

Workspace Context:

• Digital Collaboration Hub: The work environment is centered around digital collaboration platforms (e.g., Slack, Zoom, Linear, Figma) and relies on effective remote communication practices.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite), project management tools (Linear), and potentially internal communication and CRM systems.

• Team Interaction: Regular virtual team meetings, one-on-one check-ins, and collaborative design sessions using screen sharing and digital whiteboarding tools. The success of interaction depends on proactive communication and engagement.

Work Schedule: Standard full-time, 40 hours per week. The remote nature allows for some flexibility in structuring the workday, but core availability for meetings and collaborative sessions is expected. Adherence to project deadlines and partner review cycles is paramount.

📝 Enhancement Note: The fully remote aspect necessitates a self-disciplined approach and strong communication skills. Candidates should be comfortable with digital-first collaboration and managing their own work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio to assess basic qualifications and alignment with the role.

• Portfolio Review & Design Challenge: Expect a deep dive into your portfolio, focusing on your process, problem-solving skills, and ability to work with multiple brand systems. A practical design challenge may be assigned, focusing on a relevant marketing scenario or asset creation task.

• Cross-Functional Interviews: Interviews with key stakeholders from Marketing, Product, or Commercial teams to evaluate collaboration skills, strategic thinking, and understanding of business objectives.

• Hiring Manager Interview: A final interview with the hiring manager to discuss role expectations, career growth, cultural fit, and address any remaining questions.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience with multiple brand guidelines, digital and print production, and Webflow. Highlight projects similar to Imprint's partner programs.

• Showcase Process, Not Just Polish: For each project, explain your thought process, the challenges you faced, how you interpreted briefs, managed feedback, and what the outcomes were. Use visuals to illustrate your workflow.

• Quantify Impact: Wherever possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., conversion rates for landing pages, engagement rates for emails).

• Highlight Multi-Brand Expertise: Explicitly discuss your experience managing distinct brand identities and how you ensure consistency and compliance across them.

• Prepare for Production Discussions: Be ready to talk about your print production experience, including file preparation, vendor communication, and challenges encountered.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge brief. Ask clarifying questions if needed.

• Focus on Imprint's Context: Consider Imprint's business model, its partners, and the fintech industry when approaching the challenge. Think about brand consistency, compliance, and user experience.

• Structure Your Solution: Organize your approach logically, from understanding the problem to presenting your solution. Clearly articulate your design choices and rationale.

• Webflow/Print Skills: If the challenge involves Webflow or print, be prepared to demonstrate your proficiency in those areas.

📝 Enhancement Note: The emphasis on "multiple brand systems," "compliance," and "print production" suggests that interviewers will probe deeply into these areas. A portfolio that clearly articulates these capabilities will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX design, wireframing, prototyping, and collaborative workflows. Proficiency is essential for creating and iterating on marketing assets.

• Adobe Creative Suite:

  • InDesign: Crucial for layout design, particularly for print collateral like direct mail, brochures, and signage.
  • Illustrator: For creating vector graphics, logos, icons, and complex illustrations.
  • Photoshop: For image editing, retouching, and creating raster-based graphics for digital and print.

• Webflow: A powerful no-code/low-code platform for building and publishing responsive websites and landing pages. Essential for creating and maintaining campaign pages.

Analytics & Reporting:

• Google Analytics/Partner Analytics: While not explicitly listed, understanding how to interpret basic analytics data from landing pages or campaigns (e.g., conversion rates, traffic sources) is beneficial for informing design decisions.

• Performance Dashboards: Familiarity with using or interpreting data from performance dashboards to understand campaign effectiveness.

CRM & Automation:

• Braze (Preferred): A customer engagement platform used for email marketing, push notifications, and in-app messaging. Experience with Braze would be highly valuable for designing assets within this platform.

• Linear (Required): A project management tool used for task tracking, sprint planning, and team collaboration, essential for managing a high volume of projects.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, Webflow, and Linear highlights the critical technical skills required. Experience with Braze is a significant plus, indicating a need to understand customer engagement platforms.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to delivering high-quality creative work that meets rigorous brand standards and compliance requirements. This translates to meticulous attention to detail and a drive for perfection in every deliverable.

• Collaboration & Partnership: A strong emphasis on working effectively with internal teams and external brand partners. This involves proactive communication, active listening, and a willingness to integrate feedback to achieve shared goals.

• Agility & Adaptability: The ability to thrive in a fast-paced, evolving startup environment. This means being comfortable with change, able to pivot quickly, and manage competing priorities without compromising quality.

• Ownership & Accountability: Taking full responsibility for projects from conception to completion, proactively identifying and solving problems, and delivering on commitments.

• Data-Informed Creativity: While creativity is key, decisions are grounded in data and performance metrics to ensure marketing efforts are effective and drive measurable business outcomes.

Collaboration Style:

• Cross-Functional Integration: Design is not siloed but integrated into marketing, product, and commercial workflows. Expect frequent collaboration and contribution to broader business initiatives.

• Feedback-Driven Iteration: An open culture of feedback, where constructive criticism is welcomed and used to refine designs and processes, involving stakeholders from various departments and external partners.

• Knowledge Sharing: A culture that encourages sharing best practices, design insights, and learnings across the team and organization to foster continuous improvement and collective growth.

📝 Enhancement Note: The values emphasize a blend of creative rigor, operational efficiency, and strong interpersonal skills, essential for a role that interfaces with both internal teams and external clients in a regulated industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brand Identities: The primary challenge is consistently and effectively designing for 14+ distinct partner brands, each with its own unique visual language, tone, and compliance nuances. This requires exceptional organizational skills and brand immersion.

• Balancing Speed and Quality: Operating in a high-velocity startup environment while maintaining the high standards of quality and compliance demanded by financial products and brand partners.

• Navigating Compliance & Legal Reviews: Successfully incorporating feedback from legal, compliance, and partner brand review teams, which can be rigorous and time-consuming, while still delivering creative and effective marketing assets.

• Remote Collaboration Dynamics: Ensuring seamless collaboration, clear communication, and consistent output within a fully remote team, relying heavily on digital tools and proactive engagement.

• Scaling Design Systems: Contributing to and leveraging design systems and pattern libraries to ensure scalability and efficiency as Imprint and its partner portfolio grow.

Learning & Development Opportunities:

• Deepen Fintech Design Expertise: Gain specialized knowledge in designing for regulated industries, understanding compliance constraints, and optimizing user experiences for financial products.

• Mastery of Webflow & Production Workflows: Enhance skills in Webflow development and advanced print production, becoming a go-to resource for these critical areas.

• Strategic Marketing Contribution: Develop a stronger understanding of marketing strategy, lifecycle marketing, and performance marketing, enabling more impactful design contributions.

• Exposure to AI in Design: Explore and potentially implement AI tools in design workflows, understanding their capabilities and limitations while maintaining brand integrity.

• Cross-Functional Skill Development: Learn from Product, Commercial, and Legal teams, broadening your understanding of business operations and strategy.

📝 Enhancement Note: The challenges are directly tied to the unique operational context of Imprint – managing numerous brand partnerships in a regulated space, all within a remote startup environment. Growth opportunities are framed around deepening specialized skills and expanding business acumen.

💡 Interview Preparation

Strategy Questions:

• Brand Management: "Describe your process for adapting to and consistently applying multiple, distinct brand guidelines. How do you ensure brand integrity and compliance across different partner programs?" (Prepare to discuss your methodology for brand immersion, asset management, and quality control).

• Stakeholder Management: "Walk me through a time you managed conflicting feedback from multiple stakeholders (e.g., internal marketing, legal, and an external partner). How did you navigate the situation and arrive at a final design solution?" (Focus on your communication, negotiation, and problem-solving skills).

• Production & Workflow: "Explain your experience with print production, including prepress file preparation and vendor specifications. How do you ensure assets are production-ready and delivered on time?" (Be ready to detail your workflow for physical collateral).

• Webflow & Digital Design: "How do you approach designing responsive landing pages? What are your key considerations for user experience and conversion optimization in Webflow?" (Demonstrate your understanding of web best practices and tool proficiency).

Company & Culture Questions:

• Industry Understanding: "What excites you about working in the fintech space, specifically with co-branded credit card programs? What do you see as the key design challenges in this industry?" (Show your research and interest in Imprint's market).

• Remote Work & Collaboration: "How do you maintain productivity and collaboration in a fully remote environment? What tools and strategies do you use to stay connected and aligned with your team?" (Highlight your self-management and communication skills).

• Design Systems: "What is your experience with design systems? How do you contribute to or leverage them to ensure consistency and scalability?" (Discuss your understanding of systematic design approaches).

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a clear story: the problem, your role, the process, the solution, and the impact.

• Highlight Multi-Brand Work: Explicitly call out projects where you managed multiple brands or complex brand systems.

• Demonstrate Production Skills: Show examples of print-ready files or discuss your print production process. If you have Webflow work, be prepared to showcase it or discuss your experience.

• Address Compliance: If possible, mention how you considered compliance or legal review in your projects.

• Be Ready for Live Design: Some interviews may include a live design exercise. Be prepared to think aloud and demonstrate your design process under pressure.

📝 Enhancement Note: Interview preparation should focus on demonstrating the specific skills and experiences highlighted in the job description: multi-brand management, print production, Webflow proficiency, and navigating regulated environments.

📌 Application Steps

To apply for this Sr. Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to prominently feature your experience with multiple brand guidelines, digital and physical asset production, and any Webflow projects. Ensure your best work for similar industries or challenges is easily accessible.

• Resume Optimization: Update your resume to highlight your 5+ years of experience, proficiency in Figma, Adobe Creative Suite, print production, and any experience in regulated industries or with Webflow. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your design process, your approach to managing multiple brands, and your experience with stakeholder feedback and compliance reviews. Practice presenting your portfolio concisely.

• Company Research: Familiarize yourself with Imprint's mission, its partners, and its approach to modernizing credit programs. Understand the fintech landscape and the role of design within it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.