Sr. Lead Designer

📍 Job Overview

Job Title: Sr. Lead Designer

Company: Renuity

Location: Charlotte, North Carolina, United States

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: April 27, 2026

Experience Level: 7+ Years Professional Design Experience (Mid-Senior to Lead)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of high-quality, impactful creative assets across a diverse range of channels, including digital, motion graphics, print, presentations, and emerging platforms, to support Renuity's national brand expansion.

• Translate strategic briefs and brand direction into visually compelling and on-brand creative executions tailored to specific target audiences, ensuring consistent brand messaging across all touchpoints.

• Play a pivotal role in defining and evolving the Renuity brand's visual identity and application across marketing, sales enablement, and internal communications initiatives.

• Develop and optimize performance-driven marketing assets for various channels such as paid social, display advertising, email campaigns, and landing pages, directly contributing to lead generation and conversion goals.

• Build and maintain scalable design systems, templates, and repeatable formats that enhance creative production efficiency and speed without compromising design quality or brand integrity.

📝 Enhancement Note: While the job title is "Sr. Lead Designer," the responsibilities lean heavily into brand execution and performance marketing asset creation. For operations professionals, understanding how this design role interfaces with marketing operations, campaign execution, and GTM strategy is key. This role will likely require close collaboration with marketing operations to ensure assets are delivered in the correct formats, integrated into campaign workflows, and tracked for performance.

📈 Primary Responsibilities

• Design and produce a high volume of creative assets for digital marketing campaigns, including social media ads, banner ads, email templates, and landing page visuals, ensuring adherence to performance marketing best practices.

• Develop and refine visual elements for sales enablement materials, presentations (e.g., PowerPoint), and internal communications to ensure clarity, impact, and brand consistency.

• Contribute to the evolution and maintenance of Renuity's design systems, ensuring scalability, accessibility, and adherence to brand guidelines across all creative outputs.

• Collaborate closely with the Creative Director, Brand team, Marketing Operations, and other cross-functional stakeholders to translate strategic objectives into actionable design solutions.

• Manage multiple design projects concurrently, prioritizing tasks, meeting tight deadlines, and adapting to shifting project requirements in a fast-paced environment.

• Incorporate feedback from stakeholders and team members effectively, iterating on designs to achieve optimal quality and strategic alignment.

• Support and mentor junior designers within the growing in-house creative team, fostering a culture of high craft, execution excellence, and continuous learning.

• Explore and implement innovative design solutions, including leveraging AI-powered creative tools, to enhance efficiency and creative output.

📝 Enhancement Note: The emphasis on "performance-driven marketing assets" and "scalable templates" suggests a strong need for the designer to understand how their work contributes to measurable business outcomes. This implies a need for collaboration with marketing operations teams who manage campaign execution, A/B testing, and performance analytics. The role requires not just creative talent but also a strategic understanding of how design impacts conversion rates and customer engagement.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Expert proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop, for creating and manipulating visual assets.

• Strong working knowledge of Figma for UI/UX design, collaborative workflows, and design system development.

• Demonstrated experience in creating motion graphics and editing short-form video content using Adobe After Effects and/or Adobe Premiere Pro.

• Comfort and practical experience with AI-powered creative tools and workflows to enhance design processes and output.

• Proven ability to develop performance marketing assets for channels including paid social, display advertising, email marketing, and landing pages.

• Deep understanding of core design principles: layout, typography, color theory, and brand system application.

• Experience in developing sales and presentation materials, including proficiency with presentation software like Microsoft PowerPoint.

• Ability to build and implement scalable templates, versioning systems, and repeatable design formats to improve production efficiency.

• Excellent project management skills, with the capacity to manage multiple projects independently, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience with digital asset management (DAM) platforms such as Canto or similar systems for organizing and distributing creative assets.

• Familiarity with project management tools like Asana for workflow tracking and team collaboration.

• Experience contributing to or evolving existing design systems.

📝 Enhancement Note: The requirement for "7+ years of professional design experience" and the mention of "supporting and contributing to a growing in-house creative team" indicates this role is a senior-level position, potentially with mentorship responsibilities. The emphasis on "high-volume production" and "scalable templates" points towards a need for efficiency and process-oriented thinking, which aligns with operations principles. Candidates should be prepared to demonstrate not just aesthetic skill but also the ability to create systems that enable rapid, consistent creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong visual craft across a diverse range of creative outputs, including digital marketing assets, print collateral, and presentation materials.

• Demonstration of motion graphics and video editing capabilities, with examples of short-form video content creation and editing.

• Evidence of experience in developing performance-driven marketing assets, highlighting how design contributed to campaign objectives or metrics.

• Examples of scalable templates, systems, or repeatable formats created to improve design production efficiency and brand consistency.

Process Documentation:

• Projects that demonstrate experience in defining and evolving brand systems or design systems, including how they were implemented and maintained.

• Workflows or processes developed to manage high-volume creative production, ensuring speed and quality are balanced.

• Examples of how feedback was incorporated into design iterations, showcasing a structured approach to design refinement.

📝 Enhancement Note: For a "Sr. Lead Designer" role, especially one focused on high-volume output and brand scaling, the portfolio is paramount. It needs to go beyond just showcasing aesthetics. Candidates should highlight projects demonstrating their ability to create systems, manage multiple projects efficiently, and directly impact business objectives (e.g., through performance marketing assets). The inclusion of motion graphics and AI tool usage is also a key differentiator.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company matching (e.g., 401(k)).

• Paid time off (PTO), including vacation days, sick leave, and holidays.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Potential for performance-based bonuses or incentives.

Working Hours:

• Standard full-time work schedule, approximately 40 hours per week. While the role is on-site, Renuity may offer some flexibility in daily start and end times, subject to team and business needs.

📝 Enhancement Note: The salary estimate is based on market data for senior design roles in the Charlotte, NC area. This role requires significant experience and a strong portfolio, justifying a competitive compensation package. The benefits listed are standard for full-time positions in the US market and are typical for companies of Renuity's size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Improvement Services

Company Size: Nearly 4,000 employees across 40 states. This indicates a large, established organization with significant operational scale.

Founded: Renuity operates with a focus on redefining the home improvement experience through trust, innovation, and customer-first service. The company has a rapidly expanding national footprint, suggesting a dynamic and growth-oriented environment.

Team Structure:

• The Sr. Lead Designer will be part of a growing in-house creative team, likely reporting to a Creative Director or a Marketing/Brand Lead.

• This role requires significant cross-functional collaboration with Marketing, Brand, HR, Operations, and external agency partners, indicating a matrixed and collaborative work environment.

Methodology:

• The creative team operates with a blend of strategic brand development and execution of performance-driven marketing assets.

• Emphasis is placed on building scalable systems, templates, and repeatable formats to enhance speed and maintain quality.

• Data-driven insights and performance metrics are likely used to inform creative decisions, especially for marketing assets.

Company Website: https://renuityhome.com/

📝 Enhancement Note: Renuity's operational scale (4,000 employees, 40 states) implies a need for robust internal processes, including those managed by operations. The design role is critical in ensuring brand consistency across this vast network. The "growth-oriented" and "fast-moving" environment suggests that adaptability and efficiency are highly valued, aligning with operations principles of continuous improvement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Lead Designer, indicating a significant level of expertise and responsibility. It sits at the intersection of creative execution and brand system management, requiring strategic thinking and the ability to influence visual direction.

Reporting Structure: The Sr. Lead Designer will likely report to a Creative Director or a senior manager within the Brand or Marketing department. They will collaborate extensively with various departments, including Marketing Operations, Brand Management, and potentially HR and Sales Operations, to ensure creative output aligns with broader business objectives.

Operations Impact: While not a direct operations role, the Sr. Lead Designer's work has a significant impact on operational efficiency and GTM strategy through:

• Scalable Design Systems: Creating templates and systems that allow marketing and sales teams to generate assets faster and more consistently, reducing bottlenecks in campaign execution and sales enablement.

• Performance Marketing Assets: Designing visually compelling ads and landing pages that directly influence conversion rates and lead generation, contributing to revenue growth.

• Brand Consistency: Ensuring a unified brand experience across all customer touchpoints, which is crucial for brand recognition, trust, and customer acquisition/retention efforts managed by operations.

Growth Opportunities:

• Leadership Development: Potential to grow into a Creative Director role or lead a specialized design function within the expanding creative team.

• Strategic Influence: Opportunity to shape the visual identity and brand direction of a rapidly growing national company.

• Skill Expansion: Develop expertise in performance marketing design, motion graphics, AI-driven creative tools, and managing design systems at scale.

• Cross-Functional Expertise: Gain deeper understanding of marketing operations, GTM strategies, and internal communications by working closely with these departments.

📝 Enhancement Note: The Sr. Lead Designer's role is crucial for operational efficiency in marketing and sales. By creating scalable assets and systems, they directly enable faster campaign launches and more effective sales cycles, reducing manual effort and potential errors for operations teams. This impact on efficiency and GTM effectiveness is a key aspect for operations professionals to recognize.

🌐 Work Environment

Office Type: The role is on-site in Charlotte, NC, suggesting a traditional office environment where in-person collaboration is expected and valued. This allows for direct interaction with team members and stakeholders.

Office Location(s): Charlotte, North Carolina, United States. This is a major city with a growing business presence, offering accessibility and a professional work setting.

Workspace Context:

• The workspace is likely designed to foster collaboration, with opportunities for designers to interact directly with the Creative Director, Brand team, and other cross-functional departments.

• Access to necessary design tools, software (Adobe Creative Suite, Figma, After Effects), and potentially emerging AI creative technologies will be provided.

• The environment is described as "fast-moving" and "growing," implying a dynamic and potentially high-energy atmosphere where innovation and adaptability are encouraged.

Work Schedule: A standard 40-hour work week is expected. While the role is on-site, there may be some flexibility in daily scheduling, but the emphasis is on fulfilling on-site requirements and collaborating effectively with teams.

📝 Enhancement Note: The on-site requirement is significant for operations professionals who may be evaluating the infrastructure and collaboration norms of a company. It suggests a culture that values in-person teamwork and direct communication, which can impact operational workflows and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume and portfolio alignment with the role's requirements, particularly experience in high-volume production, motion graphics, and brand systems.

• Portfolio Review & Interview: A dedicated session to present and discuss the candidate's portfolio. This will involve deep dives into specific projects, focusing on design rationale, problem-solving, process, and impact. Expect questions about how you've managed multiple projects, built scalable assets, and collaborated with stakeholders.

• Skills Assessment/Challenge: A potential design challenge or exercise, possibly focused on creating an asset for a specific campaign scenario or demonstrating proficiency in a particular tool (e.g., Figma, After Effects). This might involve a timed task or a take-home assignment.

• Cross-Functional Interviews: Meetings with key stakeholders from Marketing, Brand, and potentially Operations to assess collaboration style, communication skills, and understanding of business objectives.

• Final Interview: Discussion with senior leadership (e.g., Creative Director, VP of Marketing) to evaluate overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate the required skills: high-volume production, performance marketing assets, motion graphics/video, brand system development, and scalable templates.

• Showcase Process: For each project, clearly articulate the brief, your design process, challenges faced, solutions implemented, and the final outcome/impact. Use visuals to illustrate your workflow.

• Quantify Impact: Wherever possible, include metrics or results that demonstrate how your design work contributed to business goals (e.g., improved conversion rates, increased engagement, faster asset delivery).

• Highlight Scalability: Emphasize any work related to building templates, systems, or repeatable formats. Explain how these elements improved efficiency and consistency.

• Demonstrate Craftsmanship: Ensure all presented work is polished, well-organized, and professionally presented, reflecting your attention to detail.

• Motion & AI Focus: Clearly showcase your motion graphics and video editing skills, and any experience with AI creative tools.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompt, identifying key objectives, target audience, and constraints.

• Think Systemically: If the challenge involves creating multiple assets, consider how you can build a scalable system or template rather than just individual pieces.

• Prioritize Performance: For marketing-related challenges, focus on how the design can drive engagement and conversions.

• Time Management: Practice working within time constraints and delivering a well-reasoned solution, even if it's not fully polished.

• Articulate Rationale: Be prepared to clearly explain your design choices and how they align with the brief and business objectives.

📝 Enhancement Note: The interview process for a senior design role will heavily assess both creative talent and process management skills. Operations professionals will recognize the importance of the "scalable templates," "performance-driven marketing assets," and "process documentation" aspects, as these directly contribute to operational efficiency and GTM success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in InDesign, Illustrator, and Photoshop for asset creation, manipulation, and layout.

• Figma: Strong working knowledge is essential for collaborative design, prototyping, and design system development.

• Adobe After Effects & Premiere Pro: Experience required for motion graphics creation and video editing.

• AI-powered Creative Tools: Familiarity and comfort with leveraging AI for design tasks and workflows.

Analytics & Reporting:

CRM & Automation:

• Digital Asset Management (DAM): Experience with platforms like Canto or similar is preferred for organizing, storing, and distributing creative assets efficiently.

• Project Management Tools: Familiarity with Asana is preferred for managing project workflows, tracking progress, and collaborating with teams.

📝 Enhancement Note: The specified tools are standard for a senior designer. For operations professionals, the mention of DAM and project management tools like Asana highlights the importance of organized workflows and efficient asset management, which are critical for smooth campaign execution and GTM operations.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A commitment to producing high-quality, polished creative work that elevates the Renuity brand.

• Efficiency & Scalability: A focus on developing systems and processes that enable rapid, high-volume creative production without sacrificing quality.

• Collaboration & Cross-Functional Partnership: A strong emphasis on working effectively with diverse teams (Marketing, Brand, Operations) to achieve shared goals.

• Brand Integrity: Upholding and evolving the Renuity brand identity consistently across all touchpoints.

• Innovation & Adaptability: Embracing new tools (like AI) and methodologies to improve creative output and keep pace with a growing company.

Collaboration Style:

• Highly collaborative, working closely with the Creative Director, Brand team, Marketing Operations, and other internal departments.

• Expectation of clear communication, constructive feedback exchange, and a proactive approach to problem-solving.

• Team members are encouraged to support and mentor each other, fostering a collective drive for excellence.

📝 Enhancement Note: The emphasis on "efficiency and scalability" and "collaboration with operations" directly aligns with the core tenets of revenue and sales operations. This role thrives in an environment where design is seen as a critical enabler of business processes and GTM strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Creative Production: Meeting the demands of a rapidly expanding national brand while maintaining high quality and consistency.

• Balancing Speed and Quality: Developing efficient workflows and systems that allow for high-volume output without compromising design excellence.

• Cross-Functional Alignment: Effectively translating diverse strategic needs from various departments (Marketing, Sales, HR, Operations) into cohesive visual solutions.

• Evolving Brand Identity: Contributing to the ongoing development and application of a brand that is still taking shape and growing nationally.

Learning & Development Opportunities:

• Advanced Design Skills: Deepen expertise in motion graphics, video editing, and potentially UI/UX design within a growing team.

• Brand System Development: Gain hands-on experience in building and scaling comprehensive design systems for a national brand.

• Performance Marketing Design: Specialize in creating highly effective visual assets for digital advertising and conversion-focused campaigns.

• Leadership and Mentorship: Opportunity to guide and mentor junior designers, developing leadership capabilities.

• Industry Exposure: Work on diverse projects that span multiple facets of a large home improvement business, broadening industry understanding.

📝 Enhancement Note: The challenges presented are common in scaling organizations and highlight the need for process-oriented thinking, which is a hallmark of operations roles. The growth opportunities emphasize skill development directly relevant to creative leadership and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating scalable design systems or templates. How do you ensure they are adopted and maintained?" (Focus on process, documentation, and adoption strategies.)

• "How do you approach designing assets for performance marketing campaigns? What metrics do you consider, and how do you iterate based on performance data?" (Highlight understanding of ROI, A/B testing, and data-driven design.)

• "Walk us through a project where you had to manage multiple, competing design priorities under tight deadlines. How did you organize your workflow?" (Emphasize time management, prioritization, and project management skills.)

Company & Culture Questions:

• "What excites you about Renuity's mission and our growth trajectory?" (Research company values, recent news, and market position.)

• "How do you collaborate with non-design teams, such as marketing operations or sales enablement, to achieve project goals?" (Provide examples of cross-functional communication and understanding of stakeholder needs.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase your best work relevant to Renuity's needs: performance marketing, motion graphics, brand systems, and high-volume production.

• Tell a Story: For each key project, explain the problem, your process, the solution, and the measurable impact. Use visuals to support your narrative.

• Highlight Systems Thinking: Emphasize any projects where you created templates, systems, or workflows that improved efficiency or consistency.

• Demonstrate Technical Proficiency: Be ready to discuss your technical skills and how you leverage tools like Figma, Adobe Suite, and AI.

• Quantify Results: If possible, present data that demonstrates the effectiveness of your designs (e.g., conversion rates, engagement metrics).

📝 Enhancement Note: Preparing for this role involves understanding how design intersects with business objectives and operational efficiency. Candidates should be ready to articulate their processes, demonstrate quantifiable results, and showcase their ability to create scalable solutions that support GTM strategies.

📌 Application Steps

To apply for this Sr. Lead Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating experience in high-volume production, performance marketing assets, motion graphics, and brand system development. Ensure it's easily navigable and showcases your best work relevant to Renuity's needs.

• Resume Optimization: Update your resume to clearly articulate your 7+ years of experience, focusing on achievements related to efficiency, scalability, brand consistency, and impact on marketing/sales goals. Sprinkle in keywords like "performance marketing," "brand systems," "Figma," "Adobe Creative Suite," and "motion graphics."

• Prepare for Portfolio Review: Practice presenting your portfolio, focusing on telling compelling stories about your projects, explaining your design process, and quantifying your impact. Be ready to discuss how your work directly contributes to business objectives.

• Company Research: Thoroughly research Renuity, its brand, its market position in home improvement, and its growth strategy. Understand their customer base and the types of creative assets that would resonate with them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.