Social Media Content Designer

📍 Job Overview

Job Title: Social Media Content Designer

Company: Generac Power Systems

Location: Waukesha, WI, United States

Job Type: Full time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-18

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Design and create engaging static and motion content tailored for various social media platforms, optimizing for algorithm performance and audience consumption.

• Translate complex business priorities, brand stories, and technical information into visually compelling and easily digestible social-first assets.

• Collaborate closely with the social media and marketing teams to develop creative concepts, maintain brand consistency, and adapt to emerging trends and platform updates.

• Leverage AI-enabled tools and workflows to enhance efficiency, speed up production, and explore innovative creative solutions within the social media content lifecycle.

• Own the visual tone and direction for Generac's social presence, ensuring a recognizable and impactful brand identity across B2C and B2B audiences.

📝 Enhancement Note: This role is positioned within a marketing operations or creative operations function, focusing on the execution of social media content strategy. The emphasis on AI fluency and the translation of complex ideas into "social-first" content suggests a need for a candidate who is not only a skilled designer but also a strategic thinker in the digital content space.

📈 Primary Responsibilities

• Create and edit a diverse range of social media assets, including static graphics, motion graphics, short-form videos, and other platform-native executions.

• Drive the creative direction for social media content, ensuring alignment with the corporate brand while establishing a distinct and recognizable social media visual identity.

• Develop creative concepts specifically for social media consumption, moving beyond adaptations of traditional marketing materials to capture audience attention effectively.

• Partner with social, marketing, and business teams to rapidly transform ideas into high-quality creative deliverables that meet strategic objectives.

• Establish and refine repeatable workflows for content creation, testing, learning, and optimization to enhance efficiency and output volume for the social team.

• Manage a high volume of creative projects simultaneously, ensuring consistent quality, brand adherence, and timely delivery under tight deadlines.

• Proactively identify emerging trends, cultural moments, and new content formats on social platforms, and propose strategic adaptations for brand utilization.

• Utilize AI tools for speeding up editing and production, prototyping creative concepts, streamlining repetitive design tasks, and exploring novel content creation methods.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with a strategic component. The emphasis on "repeatable workflows" and "operational excellence" points to a need for process-oriented thinking in content creation, which is a hallmark of operations roles. The integration of AI is a significant differentiator, suggesting a forward-thinking approach to creative production.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Digital Media, or a related field, or equivalent practical experience.

Experience: 4-6 years of demonstrated experience designing content specifically for social media platforms, with a strong portfolio showcasing previous brand work and its impact.

Required Skills:

• Advanced proficiency with social media platforms (Instagram, TikTok, LinkedIn, YouTube Shorts, Facebook, etc.), understanding audience behaviors, content formats, and algorithm-driven best practices.

• Mastery of social-first creative tools, including Canva, CapCut, Instagram Edits, and the Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).

• Exceptional visual storytelling abilities, capable of translating complex business topics, products, and brand messages into simple, engaging, and memorable visual content.

• Proven experience creating platform-native static, motion, and short-form video content specifically designed for social media engagement.

• Strong ability to identify emerging trends, cultural moments, and content formats, and adapt them appropriately for brand use while maintaining brand consistency.

• Solid understanding of core design principles: layout, typography, visual hierarchy, animation, and motion design for digital environments.

• Experience leveraging AI-enabled tools and workflows to accelerate content creation, concept development, editing, and production, while maintaining strong creative judgment and quality standards.

• Excellent organizational and project management skills, with the capacity to manage multiple projects, competing priorities, and tight deadlines in a fast-paced environment.

• Ability to receive detailed creative direction, incorporate feedback efficiently, and deliver high-quality work through multiple revision rounds.

• Strong communication and collaboration skills, with the ability to build relationships, articulate creative rationale, and partner effectively across social, marketing, and business teams. Preferred Skills:

• Knowledge of creative testing methodologies and the ability to use performance insights to inform future content development and optimization.

• Experience with photography, video capture, and on-location content production.

• Experience creating advanced motion graphics, animation, or other complex video executions for social media channels.

📝 Enhancement Note: The required experience level (4-6 years) combined with the need for advanced tool proficiency and AI integration suggests a mid-level to senior individual contributor role. The emphasis on understanding algorithms and performance metrics hints at a need for data-informed creativity, aligning with operations principles of measurement and optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a minimum of 4-6 years of social media creative work.

• The portfolio must highlight previous brand work, specifically demonstrating the impact and performance of the created assets.

• Include quantifiable results such as engagement growth, reach/impressions, video performance metrics, audience response data, and insights from A/B testing.

• Clearly articulate how specific creative decisions influenced the observed results, demonstrating an understanding of design's role in driving performance.

• The portfolio should exhibit both creative excellence and a strong grasp of how design contributes to achieving key performance indicators (KPIs) for social media campaigns. Process Documentation:

• Demonstrate experience in building and documenting repeatable workflows for content creation, testing, learning, and optimization within a social media context.

• Ability to outline processes for transforming complex ideas into simple, compelling visual "sound bites" suitable for social consumption.

• Showcase a methodical approach to managing high volumes of creative projects, ensuring quality and consistency through defined processes.

• Provide examples of how AI-enabled tools and techniques have been integrated into design workflows to improve efficiency and explore creative concepts.

📝 Enhancement Note: The explicit requirement for portfolio examples demonstrating impact and performance metrics is crucial for operations roles. This indicates a need for candidates who can quantify their contributions and understand the business outcomes of their creative work, moving beyond purely aesthetic considerations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Social Media Content Designer with 4-6 years of experience in the Waukesha, WI area, the estimated annual salary range is between $65,000 and $85,000. This estimate considers the company's industry (manufacturing/energy), the specific skill set required (advanced design, AI proficiency, social media expertise), and the location's cost of living.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and holiday schedule.

• 401(k) retirement savings plan with company match.

• Opportunities for professional development, including training on new design tools and AI technologies.

• Potential for participation in employee stock purchase plans or other equity incentives.

• Access to company-provided design software licenses and hardware.

• Occasional travel opportunities for content production or industry events. Working Hours:

• Standard full-time hours are approximately 40 hours per week.

• While the role is primarily on-site, there may be occasional flexibility or remote work opportunities for specific projects, subject to team and management approval.

• The nature of social media may require occasional responsiveness outside of standard business hours for trend monitoring or urgent content needs.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in the specified location and experience level. Generac Power Systems is a large, established company, suggesting a comprehensive benefits package. The mention of AI tools and potential travel indicates areas of professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Generac Power Systems operates in the energy sector, specializing in power generation equipment, energy storage solutions, and other related technologies. This industry context means content often needs to translate complex technical or sustainability-focused ideas for both B2B (dealers, installers, businesses) and B2C (homeowners) audiences.

Company Size: Generac is a large, publicly traded company, indicating established corporate structures, resources, and a structured approach to marketing and operations. This size often means opportunities for cross-functional collaboration and clear career paths.

Founded: Founded over 65 years ago, Generac has a long-standing history and reputation, suggesting a stable work environment with a deep understanding of its market. The company slogan, "We believe power is a promise," highlights a commitment to reliability and customer support, which should be reflected in its brand messaging.

Team Structure:

• The Social Media Content Designer will be embedded within the social media team, likely reporting to a Social Media Manager or Director of Marketing.

• This role will collaborate closely with broader marketing teams, including content strategists, graphic designers (potentially for broader brand assets), digital marketers, and product marketing.

• Cross-functional collaboration will extend to business units and product teams to understand priorities and translate them into social content. Methodology:

• Data Analysis & Insights: The role will need to analyze social media performance metrics to inform content creation and optimize future designs, aligning with a data-driven approach.

• Workflow Planning & Optimization: Emphasis on building repeatable workflows and using AI to streamline content production signifies a process-oriented methodology focused on efficiency and scalability.

• Automation & Efficiency: Leveraging AI tools for design tasks and production directly contributes to efficiency goals within the creative operations function.

Company Website: https://www.generac.com/

📝 Enhancement Note: The company's industry and longevity suggest a need for content that balances technical accuracy with accessible storytelling. The "power is a promise" slogan implies a focus on reliability, security, and problem-solving, which should inform the tone and visual style of social content.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor position within the creative or marketing operations function. It requires specialized design skills, a deep understanding of social media dynamics, and the ability to work independently while also contributing to team strategy. The emphasis on AI fluency and process optimization suggests a forward-looking career path.

Reporting Structure: The Social Media Content Designer will likely report to a Social Media Manager or a Marketing Operations Lead, who will oversee editorial direction and overall marketing strategy. Collaboration will be key with other members of the marketing and creative teams.

Operations Impact: The designer's work directly impacts Generac's brand perception, audience engagement, and lead generation efforts through social channels. By creating compelling content that resonates with B2B and B2C audiences, this role contributes to building brand awareness, driving website traffic, and supporting broader marketing campaigns. The ability to translate complex ideas efficiently is crucial for operationalizing marketing messages.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in social media content strategy, AI-driven creative workflows, and performance analytics for creative assets.

• Leadership Potential: Opportunities to mentor junior designers or take on lead creative roles for specific campaigns or social platforms.

• Specialization: Develop specialized skills in advanced motion graphics, animation, or AI-powered content generation techniques relevant to the evolving digital landscape.

• Cross-Functional Exposure: Gain broader experience by collaborating with various marketing disciplines and understanding how social content integrates into the overall GTM strategy.

📝 Enhancement Note: The growth opportunities are framed around deepening operational expertise in creative execution and leveraging new technologies like AI, which is highly relevant for career progression in modern marketing and operations roles.

🌐 Work Environment

Office Type: The role is specified as "On-site" at the Waukesha HQ, indicating a traditional office environment. This suggests opportunities for in-person collaboration, spontaneous brainstorming, and direct interaction with team members and stakeholders.

Office Location(s): The primary location is Waukesha, WI, United States. This is Generac's headquarters, likely offering a well-equipped workspace with access to necessary technology and resources.

Workspace Context:

• Collaborative Environment: Being on-site at HQ facilitates direct collaboration with the social media team, marketing department, and other creative professionals, fostering a dynamic exchange of ideas.

• Operations Tools & Technology: Expect access to industry-standard design software, hardware, and potentially specialized AI tools provided by the company to support content creation workflows.

• Team Interaction: Regular team meetings, creative reviews, and cross-functional project discussions will be integral to the daily work, promoting a shared understanding and cohesive execution of marketing initiatives.

Work Schedule: The standard working hours are approximately 40 hours per week, with an on-site presence. While core hours will likely be structured, the dynamic nature of social media may necessitate some flexibility for trend monitoring or urgent content deployment.

📝 Enhancement Note: The on-site requirement emphasizes the value Generac places on in-person collaboration and team synergy for creative operations. This environment is conducive to rapid iteration and feedback loops essential for social media content design.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Review & Creative Brief: A dedicated session to walk through the candidate's portfolio, discuss specific projects, creative decisions, and performance outcomes. A creative assignment or case study based on a brief may be provided to evaluate problem-solving and design skills.

• Team/Hiring Manager Interview: Discussion focused on experience, technical skills, understanding of social media platforms, AI tool proficiency, and cultural fit within the marketing and social media teams.

• Final Interview: May involve senior leadership to assess strategic thinking, broader marketing understanding, and long-term potential.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the creative strategy, the design execution, and most importantly, the measurable results (engagement, reach, conversions, etc.). Use specific numbers and data points.

• Showcase Social-First Thinking: Highlight projects designed specifically for social platforms, demonstrating an understanding of native formats, algorithms, and audience behavior, rather than just adapting traditional assets.

• Demonstrate AI Integration: If possible, include examples where AI tools were used to enhance efficiency, generate concepts, or streamline production, and explain the process and benefits.

• Brand Consistency & Adaptability: Present work that shows an ability to maintain brand consistency while also adapting creative to different platform nuances and emerging trends.

• Storytelling: Frame your portfolio pieces as mini-case studies, explaining the "why" behind your design choices and the problem you were solving.

Challenge Preparation:

• Creative Assignment: If a creative brief is provided, thoroughly research Generac's current social media presence, target audiences (B2B and B2C), and brand messaging. Develop concepts that are innovative, on-brand, and leverage social-first principles. Be prepared to articulate your creative rationale and how your design choices would drive engagement and performance.

• AI Workflow Discussion: Be ready to discuss your experience with AI tools in design, specific examples of how you've used them, and your thoughts on the future of AI in creative operations.

• Trend Spotting: Prepare to discuss current social media trends and how you would adapt them for a brand like Generac, considering both B2B and B2C audiences.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates impact and the inclusion of a creative assignment highlight the performance-oriented nature of this role, aligning it with operations objectives. The focus on AI integration in interviews is a key differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency expected in Photoshop, Illustrator, After Effects, and Premiere Pro for creating a wide range of static and motion graphics, as well as video content.

• Canva: Strong familiarity with Canva for rapid content creation, template utilization, and potentially collaborative design workflows.

• CapCut: Proficiency in CapCut for efficient short-form video editing, particularly for platforms like TikTok and Instagram Reels.

• Instagram Edits: Familiarity with native editing tools within Instagram for quick, platform-specific content adjustments.

• AI-Enabled Design Tools: Experience with or willingness to learn and utilize AI tools for tasks such as image generation, video editing assistance, workflow automation, and concept prototyping. Examples might include Adobe Firefly, Midjourney, DALL-E, or AI-powered video editing plugins.

Analytics & Reporting:

• Social Media Analytics Platforms: Familiarity with native analytics dashboards within platforms (e.g., Instagram Insights, TikTok Analytics, LinkedIn Analytics) and potentially third-party tools for tracking performance metrics like engagement rate, reach, impressions, video views, and audience demographics.

CRM & Automation:

• While not a direct CRM role, understanding how social media efforts feed into broader marketing funnels and potentially integrate with CRM data for lead tracking or audience segmentation is beneficial. Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) from a content consumption perspective would be advantageous.

📝 Enhancement Note: The specific mention of Canva and CapCut alongside Adobe Creative Suite indicates a need for efficiency and speed in content creation, which is a core operational requirement. The explicit call-out for AI tools is a critical component of this role's technology stack.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: A commitment to using performance metrics and insights to inform creative decisions and optimize content for maximum impact, ensuring that design efforts are aligned with business objectives.

• Efficiency & Scalability: A focus on developing streamlined workflows and leveraging technology (including AI) to produce high-quality content efficiently and at scale, supporting the demands of a dynamic social media presence.

• Adaptability & Innovation: An openness to exploring new platforms, content formats, and AI tools, with a willingness to experiment and adapt creative strategies in response to evolving social media trends and algorithm changes.

• Collaboration & Communication: A strong emphasis on working effectively with cross-functional teams, articulating creative rationale clearly, and actively seeking and incorporating feedback to achieve shared goals.

• Brand Stewardship: A dedication to maintaining brand consistency and integrity across all social media touchpoints, while also pushing creative boundaries to ensure the brand remains relevant and engaging.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with social media managers, content strategists, digital marketers, and potentially product marketing teams to ensure content aligns with overall marketing strategies and business priorities.

• Process Review & Feedback: An environment where creative work is regularly reviewed, and constructive feedback is exchanged to drive continuous improvement in both design quality and process efficiency.

• Knowledge Sharing: A culture that encourages sharing insights on social media trends, AI tool discoveries, and best practices for content creation to elevate the entire team's capabilities.

📝 Enhancement Note: The values highlight a blend of creative flair and operational rigor, emphasizing data, efficiency, and adaptability – key traits for success in a modern marketing operations or creative operations role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Social Relevance: Ensuring that all content adheres to Generac's established brand guidelines while also being native, engaging, and trend-aware for diverse social platforms.

• Rapid Trend Adaptation: The fast-paced nature of social media requires quick turnaround times to capitalize on emerging trends, demanding agility and efficient workflow management.

• Translating Complex Information: Effectively communicating technical or complex product information from the energy sector into easily understandable and visually appealing social content for both B2B and B2C audiences.

• Measuring Creative Impact: Demonstrating the direct ROI of creative design choices and social media content, requiring a strong focus on analytics and performance tracking.

• AI Integration and Evolution: Staying abreast of rapidly evolving AI technologies and thoughtfully integrating them into creative workflows without compromising quality or brand integrity.

Learning & Development Opportunities:

• Operations Skill Advancement: Pursue advanced training in social media analytics, AI-powered content creation tools, and workflow automation specific to creative production.

• Industry Conferences & Certifications: Opportunities to attend digital marketing, social media, or design conferences to learn about emerging trends and best practices, potentially leading to certifications.

• Mentorship & Leadership: Potential to be mentored by senior marketing leaders or to mentor junior team members, developing leadership and strategic thinking skills.

• Cross-Functional Projects: Engage in projects that expose the designer to different facets of marketing and business operations, broadening their understanding of the company's GTM strategy.

📝 Enhancement Note: The challenges presented are common in creative operations roles, particularly in industries with complex products. The growth opportunities are geared towards enhancing both creative execution and operational efficiency through technology and strategic thinking.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical concept into a simple, engaging social media post. What was your process, and what was the outcome?" (Focus on your process, problem-solving, and ability to communicate complex ideas visually.)

• "How do you stay updated on social media trends and platform algorithm changes, and how do you incorporate this knowledge into your design process?" (Highlight your proactive learning, trendspotting ability, and strategic application of trends.)

• "Walk us through your process for creating a short-form video for TikTok or Instagram Reels, from concept to final delivery. What tools do you use, and how do you ensure it's 'social-first'?" (Demonstrate your workflow, tool proficiency, and understanding of platform-native content.) Company & Culture Questions:

• "Based on your research, what do you see as Generac's key brand messages or values that should be reflected in its social media content?" (Show you've researched the company's mission, slogan, and industry context.)

• "How would you approach ensuring brand consistency across B2B and B2C social media audiences, given Generac's product range?" (Assess your understanding of brand stewardship and audience segmentation.)

• "Describe your experience working with AI tools in creative production. How have you used them to improve efficiency or explore new creative avenues?" (Be prepared to share specific examples of AI integration.) Portfolio Presentation Strategy:

• Tell a Story: For each project, don't just show the final asset. Explain the brief, your creative process, the challenges you faced, the solutions you devised, and the tangible results achieved.

• Quantify Everything: Whenever possible, present data – engagement rates, reach, impressions, click-through rates, conversion data, etc. – to demonstrate the impact of your work.

• Highlight Social-First Design: Emphasize how your designs were tailored for specific social platforms, considering their unique user behaviors and algorithm preferences.

• Showcase AI/Workflow Efficiency: If applicable, discuss how you optimized your workflow, used AI tools, or built efficient processes to deliver high-quality content quickly.

• Be Prepared for a Creative Brief: Practice developing concepts and mockups based on a hypothetical brief under timed conditions. Focus on articulating your strategic thinking behind the creative choices.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating strategic thinking, quantifiable results, and practical application of design and AI skills, aligning with the operational demands of the role.

📌 Application Steps

To apply for this Social Media Content Designer position:

• Submit your application through the provided link on the Generac Power Systems careers portal.

• Portfolio Customization: Tailor your portfolio to prominently feature your most impactful social media creative work, specifically highlighting projects that demonstrate performance metrics and an understanding of social-first design principles. Include examples of motion graphics, short-form video, and any AI-assisted creative processes.

• Resume Optimization: Ensure your resume clearly articulates your 4-6 years of relevant experience, highlighting proficiency with key design tools (Adobe Creative Suite, Canva, CapCut) and AI-enabled workflows. Quantify achievements where possible (e.g., "Increased engagement by X%," "Produced Y pieces of content per week").

• Prepare for a Creative Brief: Anticipate a potential creative assignment or case study during the interview process. Practice developing concepts for a brand like Generac, focusing on translating complex ideas into engaging social content and articulating your strategic rationale.

• Company Research: Thoroughly research Generac Power Systems, its products, target audiences (B2B and B2C), brand messaging ("power is a promise"), and current social media presence. Understand their industry context and how social content can support their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.