Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer

Company: JustMarkets

Location: Europe (with potential for remote work within Europe)

Job Type: Full-Time

Category: Web Design / Digital Acquisition Operations

Date Posted: 2026-05-21

Experience Level: Mid to Senior (4+ years)

Remote Status: Remote OK (within Europe)

🚀 Role Summary

• Design and optimize high-converting web experiences, focusing on acquisition surfaces like websites, landing pages, and registration flows.

• Leverage user research, A/B testing, and data analysis to drive measurable improvements in user acquisition and conversion rates.

• Collaborate closely with product managers, analysts, developers, and marketing designers to ensure cohesive brand integration and impactful user journeys.

• Shape the visual direction and user experience of key digital touchpoints, directly influencing business growth and user engagement.

📝 Enhancement Note: While the title is "Senior Web Designer," the responsibilities and requirements strongly indicate a role focused on Digital Acquisition Operations and Conversion Rate Optimization (CRO) within a web design context. The emphasis on driving measurable acquisition results, collaborating with product analysts, and optimizing registration flows positions this role at the intersection of design and performance marketing operations.

📈 Primary Responsibilities

• Design and iteratively improve key company websites, focusing on main sites managed via WordPress and custom-built landing pages developed by frontend engineers.

• Develop and continuously optimize registration and authentication flows (including social logins) within the product design system, with a primary goal of reducing user drop-off and increasing completion rates.

• Create comprehensive user flow maps and user journey maps to visualize and enhance the end-to-end acquisition experience.

• Conduct qualitative user research, including analysis of session recordings, heatmaps, user interviews, and usability testing, to derive actionable insights for design enhancements.

• Design and produce app store creatives, such as screenshots, feature graphics, and listing assets, for both the App Store and Google Play, adhering to ASO visual best practices.

• Compose visually compelling layouts that exhibit strong typography, hierarchy, and rhythm, ensuring aesthetic appeal and user engagement.

• Collaborate effectively with marketing designers and other creative team members to seamlessly integrate brand illustrations, photography, and visual assets into web designs.

• Adapt designs for multiple regions and languages, ensuring layouts, typography, and content systems function optimally across diverse markets and locales.

• Ensure all designs are responsive, accessible across various devices, and consistently adhere to brand guidelines and the established product design system.

• Document design decisions and guidelines thoroughly to facilitate accurate implementation by development teams.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking, user-centric research, and tactical execution for conversion optimization. The explicit mention of WordPress and custom frontend hand-offs, along with app store creative design, indicates a broad scope within digital acquisition.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and practical experience are paramount. A background in Graphic Design, Web Design, Human-Computer Interaction, or a related field is often beneficial.

Experience: 4+ years of dedicated experience in designing landing pages, marketing websites, and registration/authentication flows. A proven track record of working with conversion metrics, A/B testing, qualitative research, and cross-functional collaboration with product managers and analysts is essential.

Required Skills:

• Demonstrated expertise in designing user-centric landing pages, marketing websites, home pages, and registration flows, with a portfolio showcasing recent (1-2 years) work that emphasizes modern visual craft and conversion-focused design principles.

• Exceptional visual design skills, including mastery of typography, color theory, layout, hierarchy, and composition, coupled with a keen understanding of current web design trends.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for visual design, asset preparation, and image editing.

• Hands-on experience in identifying and mitigating friction points in registration and sign-up flows through qualitative research and iterative design improvements.

• Proven experience designing for acquisition, growth, or conversion-focused contexts with a clear, measurable impact on business objectives.

• Strong qualitative research skills, including proficiency in analyzing session recordings, interpreting heatmaps, conducting user interviews, and performing usability testing, with the ability to translate findings into actionable design hypotheses.

• Proficiency in creating user flow maps and user journey maps to effectively visualize and communicate complex user journeys.

• Experience designing for both WordPress environments (utilizing page builders like Elementor or Gutenberg, reusable block patterns, dynamic content) and custom frontend hand-offs.

• Basic understanding of HTML, CSS, and JavaScript to enable effective collaboration with developers across different technology stacks.

• Proficiency in designing responsive user interfaces for web and mobile, grounded in user-centered design principles and sound information architecture.

• Experience working within established design systems, leveraging components, tokens, and guidelines.

• Proficiency in Figma for prototyping, wireframing, and rapid iteration.

• Experience designing for multi-language and multi-regional products, understanding how localization impacts layout, typography, content density, and visual hierarchy.

• Proficient English communication skills (B2+ level), both written and spoken, essential for effective collaboration and documentation.

• Strong teamwork, user-focused mindset, and meticulous attention to detail. Preferred Skills:

• Experience designing for FinTech products.

• Illustration skills, with the ability to create custom illustrations or effectively compose layouts using existing illustration assets.

• Experience designing gamification mechanics to enhance user engagement.

• Experience creating microinteractions and lightweight UI animations using tools like Lottie, After Effects, or Rive.

• Experience utilizing AI-powered design tools (e.g., Midjourney, Krea, Runway, Figma AI plugins, Claude) to enhance design workflows.

📝 Enhancement Note: The requirements strongly emphasize a performance-oriented design approach. Candidates must demonstrate not just aesthetic skill but also a deep understanding of user behavior, conversion optimization, and cross-functional collaboration to drive measurable business outcomes. The mention of WordPress and custom frontend skills is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing recent (last 1-2 years) work on landing pages, marketing websites, home pages, and registration/authentication flows.

• Demonstrate a clear understanding of conversion-focused thinking and modern visual craft in all presented projects.

• Include case studies or project descriptions that detail the problem, your design process, the solutions implemented, and the measurable impact on conversion metrics or user acquisition.

• Showcase examples of user research, A/B testing insights, or iterative improvements made to optimize user journeys and reduce drop-off rates.

• Highlight experience with responsive design, accessibility considerations, and adaptation for multi-language/multi-regional contexts. Process Documentation:

• Evidence of creating user flow maps and user journey maps to visualize and improve acquisition funnels.

• Examples of how qualitative research findings (session recordings, heatmaps, user interviews, usability tests) were translated into actionable design hypotheses and implemented improvements.

• Documentation of design decisions and guidelines to ensure accurate implementation by development teams, particularly for WordPress and custom frontend projects.

📝 Enhancement Note: Given the role's focus on conversion and acquisition, the portfolio is critical. It should serve as a testament to the candidate's ability to impact business metrics through design, not just aesthetics. Demonstrating a systematic approach to research, iteration, and collaboration is key.

💵 Compensation & Benefits

Salary Range: As a Senior Web Designer with 4+ years of experience, and considering the role's focus on conversion optimization and cross-functional collaboration, a competitive salary in Europe would typically range from €50,000 to €75,000 annually, depending on specific location within Europe, individual experience, and negotiation. Remote work flexibility within Europe may influence this range.

Benefits:

• 20 paid vacation days per year.

• 10 paid sick leave days per year.

• Paid public holidays as per the company's approved list.

• Medical insurance.

• Opportunity to work remotely.

• Professional education budget to support skill development.

• Language learning budget to enhance communication capabilities.

• Wellness budget for gym memberships, sports gear, and related expenses.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with potential for flexibility given the remote work option.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior-level design roles with CRO responsibilities in Europe, considering the provided benefits and remote work flexibility. The specific location within Europe can significantly impact cost of living and salary expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: JustMarkets operates in the FinTech sector, specifically focusing on financial markets and trading platforms. This industry demands high levels of precision, security, and user trust.

Company Size: The exact size is not specified, but the job posting suggests a dynamic, cross-functional team structure common in growing tech or FinTech companies, likely ranging from 50-500 employees.

Founded: Not specified, but the company's presence suggests a stable, established entity within the FinTech space.

Team Structure:

• The role is within a cross-functional acquisition team, comprising product managers, product analysts, and developers. This structure emphasizes collaboration and data-driven decision-making.

• The Senior Web Designer will also collaborate with marketing designers, indicating a need for alignment between acquisition efforts and broader brand initiatives.

• The reporting structure is not explicitly detailed but likely involves a Design Lead, Head of Acquisition, or Product Lead. Methodology:

• Data-Driven Design: Emphasis on using conversion metrics, A/B testing results, and qualitative research (session recordings, heatmaps) to inform design decisions.

• User-Centric Optimization: Focus on understanding visitor behavior and translating insights into tangible design improvements for acquisition and registration flows.

• Agile Collaboration: Working within a cross-functional team suggests an agile or iterative approach to design and development, with frequent feedback loops.

• Brand Integration: Close collaboration with marketing designers to ensure visual consistency and integration of brand assets across digital touchpoints.

Company Website: [Assuming based on domain derived: https://www.justmarkets.com]

📝 Enhancement Note: The FinTech industry context means that user trust, clarity, and a smooth acquisition process are paramount. The role's success will be heavily tied to its ability to contribute to quantifiable growth in user acquisition and conversion, supported by robust data and research.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the design function, specifically focused on digital acquisition and conversion. It requires a blend of advanced design skills, strategic thinking, and a strong understanding of performance metrics.

Reporting Structure: The role reports into a cross-functional acquisition team, likely working closely with Product Managers and Analysts. This structure provides significant exposure to business objectives and data analysis.

Operations Impact: The Senior Web Designer will have a direct and measurable impact on JustMarkets' growth by optimizing key acquisition channels, improving conversion rates on websites and landing pages, and enhancing the user experience during critical registration and authentication phases. This role is instrumental in driving the top of the marketing and sales funnel from a digital perspective.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in Conversion Rate Optimization (CRO), FinTech UX/UI, and performance-driven design.

• Leadership: Potential to grow into a Design Lead role for acquisition, mentor junior designers, or become a subject matter expert in conversion optimization strategies.

• Cross-functional Exposure: Gain in-depth knowledge of product management, analytics, and marketing strategies, potentially leading to roles in product design, growth marketing, or operations management.

• Skill Development: Access to professional education and language learning budgets can support the acquisition of new skills and broader industry knowledge.

📝 Enhancement Note: This role offers a strong career path for designers interested in performance marketing and growth. The emphasis on data and measurable results positions it as an operations-aligned design role, offering significant opportunities for impact and advancement within a performance-focused organization.

🌐 Work Environment

Office Type: The job explicitly states "Opportunity to work remotely," indicating a remote-first or hybrid work environment. The company is based in Europe, and remote work is permitted within Europe.

Office Location(s): While the primary location is listed as "Europe," and remote work is an option, the company likely has a central operational base. Given the derived location of Reims, France, it's possible this is a key hub or the origin of the posting.

Workspace Context:

• Remote Collaboration: Expect a highly collaborative remote environment, relying heavily on digital communication tools (Slack, Zoom, etc.) and project management software.

• Tools & Technology: Access to a robust suite of design and collaboration tools, including Figma, Adobe Creative Suite, and potentially tools for session recording analysis and heatmaps.

• Cross-functional Interaction: Frequent interaction with product managers, analysts, developers, and marketing designers, fostering a dynamic and intellectually stimulating work environment.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. Remote work offers flexibility in structuring the workday, but core collaboration hours will likely be maintained to align with the cross-functional team.

📝 Enhancement Note: The remote-friendly nature of this role within Europe is a significant advantage. Candidates should be comfortable with asynchronous communication and proactive engagement in a distributed team setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements, particularly focusing on conversion-driven design examples.

• Portfolio Presentation & Discussion: An interview where you will present your portfolio, walking through 2-3 key projects that demonstrate your expertise in designing high-converting landing pages, registration flows, and your approach to user research and optimization. Be prepared to discuss your design process, the challenges faced, and the measurable outcomes.

• Cross-functional Team Interview: Likely an interview with a Product Manager and/or Product Analyst to assess your ability to collaborate, understand business objectives, and translate user insights into actionable design solutions. Expect questions about your experience with A/B testing and qualitative research.

• Technical/Skills Assessment: Potentially a design challenge or a discussion about your proficiency with specific tools (Figma, Adobe Suite) and your understanding of web technologies (HTML/CSS) and platforms (WordPress).

• Final Interview: A conversation with a senior leader (e.g., Head of Acquisition, Design Lead) to evaluate cultural fit, strategic thinking, and overall suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your experience in conversion optimization, landing page design, registration flow improvements, and data-informed decision-making.

• Tell a Story: For each project, clearly articulate the problem statement, your design process, the rationale behind your decisions (especially those driven by research or data), and the quantifiable results achieved. Use metrics where possible.

• Showcase Research & Iteration: Explicitly demonstrate how you used qualitative research (user interviews, session recordings, heatmaps) and A/B testing to inform your designs and iterate towards better performance.

• Highlight Collaboration: Mention how you collaborated with product managers, analysts, and developers, and how this collaboration contributed to the project's success.

• Visual Craft & UX: Ensure your portfolio reflects strong visual design skills, modern aesthetics, and a user-centered approach.

Challenge Preparation:

• Be prepared for a design challenge that might involve optimizing a given landing page, designing a new registration flow, or analyzing user behavior data to propose design solutions.

• Practice articulating your design process concisely and clearly, focusing on problem-solving, user empathy, and business impact.

• Familiarize yourself with common CRO principles, user research methodologies, and the tools mentioned in the job description.

📝 Enhancement Note: The interview process is heavily geared towards assessing performance impact and collaborative capabilities. A strong portfolio demonstrating direct contributions to acquisition and conversion metrics, coupled with the ability to articulate the "why" behind design decisions, will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaboration within design systems. Proficiency is a must.

• Adobe Creative Suite: Specifically Photoshop and Illustrator, for visual design, asset creation, image editing, and preparation for web and app store use.

• WordPress: Practical experience designing for WordPress environments, including familiarity with page builders (Elementor, Gutenberg), reusable block patterns, and dynamic content.

• HTML/CSS/JavaScript: Basic understanding is required for effective collaboration with frontend developers and ensuring design feasibility.

Analytics & Reporting:

• Session Recording & Heatmap Tools: Experience with tools like Hotjar, Crazy Egg, or similar for analyzing user behavior on websites.

• A/B Testing Platforms: Familiarity with A/B testing methodologies and platforms (e.g., Google Optimize, Optimizely) to validate design hypotheses and measure impact.

• Analytics Platforms: Basic understanding of how to interpret data from web analytics tools (e.g., Google Analytics) to inform design decisions.

CRM & Automation: While not explicitly mentioned as a primary tool for this role, an understanding of how web forms and landing pages integrate with CRM systems (like Salesforce, HubSpot) would be beneficial for context.

📝 Enhancement Note: The technology stack emphasizes tools for visual design, prototyping, content management (WordPress), and user behavior analysis. Candidates should be comfortable working with these tools and understanding their role in the digital acquisition funnel.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results, particularly in user acquisition and conversion rates. Design decisions are expected to be data-informed and impact-oriented.

• User-Centricity: Dedication to understanding user needs and behaviors to create intuitive and effective experiences, especially during critical conversion points.

• Collaboration: A culture of working effectively in cross-functional teams, valuing input from product managers, analysts, and developers to achieve shared goals.

• Efficiency & Optimization: A continuous drive to improve processes and user flows, identifying friction points and implementing iterative solutions.

• Detail-Oriented: Meticulous attention to detail in design execution, ensuring brand consistency, accessibility, and responsiveness across all touchpoints.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with product, analytics, and development teams, often involving shared ownership of acquisition goals.

• Feedback Loops: An open culture for providing and receiving constructive feedback on designs and user experience improvements.

• Knowledge Sharing: Encouragement of sharing insights from user research, A/B tests, and design best practices across teams.

📝 Enhancement Note: The company culture appears to be high-performing, data-driven, and collaborative, with a strong emphasis on measurable outcomes in user acquisition and conversion. Candidates who thrive in such an environment will be well-suited.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to maintain strong visual design quality while relentlessly optimizing for conversion metrics. This requires a nuanced approach to design decisions.

• Data Interpretation and Actionability: Effectively translating qualitative research findings and A/B test results into concrete, impactful design changes can be complex.

• Cross-functional Alignment: Ensuring seamless collaboration and alignment with product, marketing, and development teams, each with potentially different priorities.

• Adapting to FinTech Dynamics: Understanding the specific user needs, trust factors, and regulatory considerations within the FinTech industry.

• Remote Collaboration: Maintaining high levels of communication, productivity, and team cohesion in a remote work setting.

Learning & Development Opportunities:

• CRO Expertise: Deepen skills in conversion rate optimization, user research methodologies, and A/B testing strategies through practical application and potentially specialized training.

• FinTech Domain Knowledge: Gain significant experience and understanding of the FinTech industry and its unique user experience challenges.

• Advanced Design Tools: Explore and gain proficiency in AI-powered design tools and advanced animation/microinteraction techniques.

• Cross-functional Skill Building: Develop a stronger understanding of product management, data analysis, and marketing strategies through close collaboration.

• Professional Development Budget: Utilize the allocated budget for courses, certifications, workshops, or conferences relevant to web design, CRO, or FinTech UX.

📝 Enhancement Note: The role presents significant opportunities for professional growth by tackling complex conversion challenges in the FinTech space. Candidates will be able to develop a highly specialized and valuable skillset in performance-driven design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page or registration flow that significantly increased conversion rates. What was your process, and what metrics did you focus on?" (Prepare a detailed case study from your portfolio.)

• "How do you approach user research for website optimization? Walk us through your process for identifying user pain points and translating them into design hypotheses." (Be ready to discuss specific research methods you've used and their impact.)

• "How do you balance creative design execution with the need to adhere to brand guidelines and achieve specific conversion goals?" (Focus on your problem-solving approach and how you prioritize.)

• "Describe your experience collaborating with product managers and analysts. How do you ensure your design work aligns with business objectives and data insights?" (Provide examples of cross-functional teamwork.)

• "How would you approach designing a registration flow for a FinTech product, considering trust, security, and user experience?" (Think about common FinTech user concerns and how design can address them.) Company & Culture Questions:

• "What interests you about JustMarkets and the FinTech industry?" (Research the company's mission, products, and market position.)

• "How do you stay updated on the latest web design trends and conversion optimization best practices?" (Mention specific resources, blogs, or communities you follow.)

• "How do you handle constructive criticism on your designs?" (Emphasize your openness to feedback and iterative improvement.)

• "Given our focus on acquisition, what do you see as the biggest design opportunities for a company like ours?" (Showcase strategic thinking and industry awareness.) Portfolio Presentation Strategy:

• Select 2-3 High-Impact Projects: Choose projects that best showcase your conversion optimization, landing page design, and registration flow experience.

• Structure Your Narrative: For each project, clearly outline: the problem, your role, the process (research, ideation, design, testing), the solution, and the measurable results (conversion lift, drop-off reduction, etc.).

• Quantify Your Impact: Whenever possible, use specific numbers and data to demonstrate the success of your designs.

• Focus on "Why": Explain the rationale behind your design decisions, linking them back to user research, business goals, or CRO principles.

• Demo Tools: Be prepared to discuss your proficiency with Figma and Adobe Suite, and how you use them in your workflow.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a performance-driven mindset, strong analytical skills applied to design, and excellent collaborative abilities. Your portfolio is your primary tool for showcasing this.

📌 Application Steps

To apply for this Senior Web Designer position:

• Submit your application through the provided application link on Greenhouse.

• Curate Your Portfolio for Conversion: Tailor your online portfolio or PDF submission to prominently feature 2-3 projects that best demonstrate your experience in designing high-converting landing pages, optimizing registration flows, and driving measurable acquisition results. Clearly articulate your process, challenges, and outcomes for each.

• Optimize Your Resume for Operations Keywords: Ensure your resume highlights keywords and phrases relevant to conversion rate optimization, user research, A/B testing, digital acquisition, UI/UX design for performance, and collaboration with product/analytics teams. Quantify achievements whenever possible.

• Prepare Your Presentation Narrative: Practice walking through your selected portfolio projects, focusing on telling a compelling story about how your design decisions led to tangible business impact. Be ready to discuss your research methodologies and how you iterate based on data.

• Research JustMarkets and FinTech: Understand the company's offerings, target audience, and competitive landscape. Familiarize yourself with common challenges and best practices in FinTech user acquisition and design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.