Senior UX/UI Designer – App & Webb (Nordic Team)

📍 Job Overview

Job Title: Senior UX/UI Designer – App & Webb (Nordic Team)

Company: Vattenfall

Location: Stockholm, Sweden

Job Type: Full-time

Category: UX/UI Design, Product Design

Date Posted: May 27, 2026

Experience Level: Mid-Senior Level (Estimated 5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the design and enhancement of digital customer experiences across mobile apps and web platforms for Vattenfall's Nordic consumer sales.

• Drive the end-to-end design process, from user research and insight generation to the creation of intuitive interaction designs and compelling visual interfaces.

• Actively contribute to the development, maintenance, and evolution of Vattenfall's comprehensive design system for consistent digital experiences.

• Collaborate closely with cross-functional product teams, product owners, and stakeholders across Sweden and Finland to deliver high-impact digital solutions.

• Focus on mobile-first design principles and user-centric methodologies to ensure optimal usability and accessibility for a diverse customer base.

📝 Enhancement Note: The role is explicitly focused on UX/UI design for digital products, with a strong emphasis on app design and a hybrid work model. The "Nordic Team" aspect suggests a need for cross-cultural collaboration and potentially multilingual capabilities beyond the stated Swedish and English. The company's industry (energy) implies a need to understand complex user journeys and potentially integrate with physical services.

📈 Primary Responsibilities

• Independently manage UX/UI design for new and existing features in mobile apps and web interfaces, collaborating closely with product owners, developers, and stakeholders in a Nordic context.

• Translate business requirements and user needs into well-functioning digital user interfaces, encompassing interaction design, visual design, and information architecture.

• Plan and execute user interviews, usability testing, and analysis of user behavior to ensure high standards of usability and accessibility.

• Develop detailed user flows, information architecture, interaction patterns, and interactive prototypes to effectively communicate design concepts.

• Create clear, user-friendly, and visually polished interfaces that align with established design guidelines and Vattenfall's brand identity.

• Contribute to the management, governance, and ongoing enhancement of the company's design system, ensuring its effective use across multiple teams and markets.

• Actively participate in A/B testing initiatives and Conversion Rate Optimization (CRO) efforts to drive continuous improvement of digital product performance.

📝 Enhancement Note: While the core responsibilities are clearly outlined, the "Senior" title implies an expectation for leadership in design thinking, mentorship, and strategic contribution to the design process, beyond just execution. The emphasis on A/B testing and CRO suggests a data-driven approach to design decisions.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for a Senior UX/UI Designer role.

Experience: Substantial practical experience in UX/UI design for digital products, with a proven track record in mobile app design.

Required Skills:

• Extensive experience in UX/UI design for digital products, with practical experience in app design.

• Strong ability to create interaction design and visual design for both apps and web platforms.

• Proven experience in translating business requirements and user needs into effective digital user interfaces, working in close collaboration with developers, product owners, and other stakeholders.

• Demonstrated experience in independently driving and facilitating A/B tests, customer interviews, and user testing in collaboration with various stakeholders and partners.

• Experience working with and contributing to the development of design systems.

Preferred Skills:

• Experience working in Nordic or international teams.

• Experience within the energy industry or other customer-facing, complex business environments.

📝 Enhancement Note: The "Senior" designation strongly implies a need for strategic thinking, problem-solving skills, and the ability to mentor junior designers. The requirement for independent leadership in A/B testing and user research suggests a need for strong analytical and methodological skills within the design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of completed UX/UI design projects for digital products, with a specific emphasis on mobile applications.

• Detailed case studies demonstrating the design process, from initial user research and problem definition to the final design solution and its impact.

• Examples of interaction design, wireframing, prototyping, and high-fidelity visual design for both apps and web interfaces.

• Evidence of contributions to or creation of design systems, including component libraries, style guides, and their application.

Process Documentation:

• Examples of user flows, information architecture diagrams, and site maps that illustrate the structure and navigation of digital products.

• Case studies detailing how user feedback, data analysis, and A/B testing results informed design iterations and improvements.

• Demonstrations of how design solutions solved specific user problems or met business objectives, ideally with quantifiable results.

• Evidence of collaboration with development teams, showcasing understanding of technical constraints and implementation processes.

📝 Enhancement Note: Given the "Senior" title and the emphasis on A/B testing and design systems, the portfolio should clearly articulate the candidate's strategic approach to design, their ability to influence product direction, and their experience in driving measurable outcomes through design.

💵 Compensation & Benefits

Salary Range: For a Senior UX/UI Designer in Stockholm, Sweden, with an estimated 5-10 years of experience, the typical annual salary range is SEK 550,000 - SEK 750,000 (approximately $52,000 - $71,000 USD, subject to exchange rates). This estimate is based on industry benchmarks for similar roles in major Swedish cities, considering the cost of living and the demand for experienced design professionals.

Benefits:

• Excellent work-life balance.

• Flexible working hours.

• Option to work from home as needed.

• Reduced working hours (potentially a benefit related to the "work-life balance" aspect).

• Favorable occupational pension agreements.

• Parental leave supplement.

• Opportunity to contribute to a sustainable energy future.

Working Hours: The standard working hours are likely around 40 hours per week, with the flexibility noted in the benefits section allowing for adjustments based on project needs and personal circumstances.

📝 Enhancement Note: The salary range is an estimation based on general market data for Stockholm and the specified experience level. Actual compensation will depend on Vattenfall's specific compensation structure, the candidate's exact experience, and negotiation. The benefits listed are directly from the provided text and highlight Vattenfall's commitment to employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy and Utilities. Vattenfall is a major European energy producer and retailer, operating for over a century and focusing on electrifying industries and providing energy solutions. This context implies a stable, established company with a strong societal impact and a growing focus on sustainability and digital transformation.

Company Size: Vattenfall has approximately 21,000 employees, indicating a large, established, and complex organizational structure. This size often means opportunities for career progression but also requires navigating corporate processes and collaborating across diverse departments.

Founded: Vattenfall has a history spanning over a hundred years, suggesting a deep-rooted presence and experience in the energy sector. This long history likely translates to a strong corporate culture and established operational frameworks.

Team Structure:

• The role is part of a Nordic, cross-functional product team within Vattenfall Consumer Sales Nordic. This suggests a collaborative environment with colleagues from different disciplines (product management, development, UX/UI) and potentially different geographical locations (Sweden, Finland).

• The team operates within a larger corporate structure, requiring collaboration with various business teams and stakeholders.

Methodology:

• Data-Driven Design: The role emphasizes A/B testing, user research, and analysis of user behavior, indicating a strong reliance on data to inform design decisions and optimize user experiences.

• Agile Development: While not explicitly stated, the mention of "cross-functional product team" and "ongoing development work" strongly suggests an agile or iterative development process.

• Design Systems: The active involvement in using, managing, and developing a design system points to a structured approach to design consistency and efficiency across digital products.

Company Website: https://group.vattenfall.com/

📝 Enhancement Note: Vattenfall's position as a large, established energy company undergoing digital transformation is a key factor. The operations team will likely be focused on modernizing customer interfaces and services, balancing legacy systems with innovative digital solutions. The emphasis on sustainability is a core company value that may influence design choices.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX/UI Designer role, indicating a position of significant responsibility and expertise. Professionals at this level are expected to operate with a high degree of autonomy, mentor junior colleagues, and contribute strategically to the product development lifecycle. They are key contributors to the user experience vision and execution.

Reporting Structure: The Senior UX/UI Designer will report into a product team structure, likely under a Product Manager or a Design Lead. They will collaborate closely with developers, product owners, and business stakeholders across Sweden and Finland.

Operations Impact: The role has a direct impact on customer acquisition, retention, and overall satisfaction by shaping the digital interfaces Vattenfall's customers interact with daily. Effective UX/UI design can lead to increased customer engagement, improved conversion rates, and enhanced brand perception, directly contributing to Vattenfall's business objectives in the consumer sales sector.

Growth Opportunities:

• Leadership Development: Opportunities to lead design initiatives, mentor junior designers, and potentially move into a Design Lead or Managerial role within the product organization.

• Specialization: Deepen expertise in specific areas such as mobile UX, design system architecture, accessibility, or user research methodologies.

• Cross-Functional Exposure: Gain broader understanding of product management, software development, and business strategy by working within cross-functional teams.

• Industry Expertise: Develop specialized knowledge of the energy sector's unique user needs and digital challenges.

📝 Enhancement Note: The "Senior" title suggests a clear career path beyond this role, likely involving increased leadership, strategic influence, or specialized expertise within the UX/UI domain or product management. The company's large size offers potential for diverse career trajectories within Vattenfall.

🌐 Work Environment

Office Type: The role is based in Solna, Stockholm, and is described as Hybrid. This suggests a blend of in-office collaboration and remote work. Vattenfall likely maintains modern office spaces designed to foster collaboration and productivity.

Office Location(s): Solna, Stockholm. This location is a major business hub in the Stockholm region, offering good public transportation links and amenities.

Workspace Context:

• Collaborative Environment: The hybrid model and cross-functional team structure encourage collaboration, both in person and remotely. Regular team meetings, design critiques, and workshops are likely components of the work environment.

• Tools and Technology: Access to industry-standard design software (e.g., Figma, Sketch, Adobe Creative Suite), prototyping tools, and collaboration platforms will be provided. The company also utilizes a design system, implying a structured digital toolkit.

• Team Interaction: Opportunities for regular interaction with product owners, developers, researchers, and other designers within the Nordic team and potentially other parts of Vattenfall.

Work Schedule: While the standard is likely 40 hours per week, the emphasis on flexibility and work-life balance suggests an adaptable schedule that can accommodate project demands and personal needs, within the framework of a hybrid work arrangement.

📝 Enhancement Note: The hybrid nature of the role means candidates should be comfortable with both remote work tools and in-office collaboration. The Stockholm office location is a significant advantage in terms of talent pool and infrastructure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on CV and portfolio. Expect a brief call or video screening to assess basic qualifications and cultural fit.

• Design Challenge/Case Study: A practical exercise or presentation of portfolio work is highly probable. This will likely involve discussing a past project, detailing design decisions, methodologies, and outcomes. They may present a specific problem to solve or ask for a deep dive into a presented case.

• Team/Stakeholder Interviews: Interviews with members of the Nordic product team, product owners, and potentially other senior designers or managers to assess collaboration skills, technical expertise, and strategic thinking.

• Final Interview: Potentially with senior leadership to discuss overall fit, career aspirations, and alignment with Vattenfall's vision.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: Clearly articulate your thought process, research methodologies, and the rationale behind your design decisions. Explain why you made certain choices.

• Highlight Impact: Quantify the success of your designs whenever possible. Use metrics related to user engagement, conversion rates, task completion, or satisfaction.

• Focus on Mobile App Design: Since app design is a key requirement, ensure your portfolio prominently features relevant mobile projects.

• Demonstrate Design System Contribution: If you have experience with design systems, showcase your contributions, whether it's creating components, documenting guidelines, or implementing the system.

• Tailor to Vattenfall: Understand Vattenfall's business, brand, and customer base. Frame your work in a way that demonstrates how your skills can address their specific challenges in the energy sector.

Challenge Preparation:

• Understand User-Centricity: Be prepared to discuss how you incorporate user needs and data into your design process.

• Articulate Design Decisions: Practice explaining complex design concepts and trade-offs clearly and concisely.

• Research Vattenfall: Familiarize yourself with Vattenfall's current digital offerings, brand, and sustainability initiatives.

• Prepare for A/B Testing and CRO: Be ready to discuss your experience with these methodologies and how they have influenced your designs.

📝 Enhancement Note: The explicit mention of a portfolio and the lack of a cover letter suggest that the portfolio is the primary tool for showcasing skills and experience. The focus on "digital user research" in the application instructions for the portfolio reinforces this.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Likely proficiency in tools such as Figma, Sketch, Adobe XD, or InVision for wireframing, UI design, and interactive prototyping.

• User Research & Testing: Tools for conducting user interviews, usability testing, and gathering feedback (e.g., UserTesting.com, Maze, Hotjar).

• Collaboration: Platforms like Jira, Confluence, Slack, Microsoft Teams for project management, documentation, and team communication.

Analytics & Reporting:

• Web/App Analytics: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms to track user behavior and measure performance.

• A/B Testing & CRO Platforms: Familiarity with tools such as Optimizely, VWO, Google Optimize, or internal A/B testing frameworks.

CRM & Automation:

• While not directly a UX/UI tool, understanding how designs integrate with CRM systems (like Salesforce) and marketing automation platforms can be beneficial for context.

📝 Enhancement Note: Proficiency with Figma is becoming an industry standard for collaborative UX/UI design, so it's a strong candidate for a primary tool. The emphasis on A/B testing and CRO implies a need for data analysis skills and tools that support experimentation.

👥 Team Culture & Values

Operations Values:

• Active & Positive: Vattenfall encourages an proactive and optimistic approach to work, fostering a positive team dynamic.

• Openness: A culture of open communication, feedback, and sharing of ideas is valued, crucial for cross-functional collaboration.

• Safety-Consciousness: Given the industry, safety is paramount, implying a meticulous approach to work and a strong awareness of potential risks.

• Sustainability: A core value that likely influences decision-making and project prioritization, encouraging designs that support environmental goals.

• Customer Focus: The role is directly tied to customer experience, underscoring the importance of empathy and user-centricity in all design efforts.

Collaboration Style:

• Cross-Functional Integration: The team structure necessitates strong collaboration between design, product management, and development. Effective communication and shared understanding of goals are key.

• Iterative Feedback: A culture of continuous feedback and design critiques is expected, allowing for refinement of designs through collective input.

• Knowledge Sharing: Encouragement to share best practices, learnings from user research, and insights from A/B tests to benefit the wider team and organization.

📝 Enhancement Note: The company values of being active, positive, open, and safety-conscious provide a framework for how team members are expected to interact and approach their work. The emphasis on sustainability is a significant differentiator for Vattenfall.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively integrating user experience requirements with complex business objectives and technical constraints within a large organization like Vattenfall.

• Cross-Cultural Collaboration: Navigating communication and design nuances across different Nordic countries (Sweden, Finland) and potentially other regions.

• Design System Evolution: Keeping a large design system up-to-date and ensuring its adoption and consistent application across diverse teams and projects.

• Adapting to Industry Changes: Staying abreast of evolving UX/UI trends, technologies, and best practices, particularly within the dynamic energy sector.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to attend workshops, conferences, or online courses focused on cutting-edge UX research, interaction design patterns, and accessibility standards.

• Design Leadership: Potential for mentorship programs or training in leadership and strategic design thinking.

• Industry-Specific Knowledge: Gaining deep insights into the energy sector's customer journeys and digital transformation challenges.

• Tool Proficiency: Mastering advanced features of design and prototyping tools, or learning new software relevant to the evolving digital landscape.

📝 Enhancement Note: The challenges are inherent to working in a large, established company in a critical industry. The growth opportunities are substantial, given Vattenfall's scale and commitment to digital transformation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements with user needs. How did you approach it, and what was the outcome?" (Focus on your process, communication, and ability to find solutions.)

• "How do you approach designing for accessibility, and what steps do you take to ensure your designs meet WCAG standards?" (Demonstrate your commitment to inclusive design.)

• "Walk us through a complex UX/UI project from your portfolio. What was the problem, your process, the key decisions, and the measurable impact?" (This is where your portfolio presentation is critical.)

Company & Culture Questions:

• "What do you know about Vattenfall's sustainability initiatives, and how might that influence your design approach?" (Show you've researched the company's core values.)

• "How do you collaborate with developers and product managers? Describe your ideal working relationship with these roles." (Assess your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem/Opportunity -> Research/Discovery -> Solution/Design -> Results/Impact.

• Storytelling: Frame each case study as a narrative, highlighting challenges, your role, your contributions, and the lessons learned.

• Visuals: Use high-quality visuals, including mockups, user flows, prototypes, and data visualizations.

• Conciseness: Be prepared to present key projects within a given timeframe, focusing on the most impactful aspects.

• Q&A: Anticipate questions about your design choices, problem-solving approach, and the metrics you used to measure success.

📝 Enhancement Note: The interview process will likely be a comprehensive evaluation of your design skills, strategic thinking, collaborative abilities, and cultural fit with Vattenfall. Preparation should focus on demonstrating a deep understanding of UX/UI principles, a data-driven approach, and experience with the specific requirements of the role.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the Vattenfall careers website link provided.

• Curate your portfolio: Select 2-3 of your most relevant UX/UI projects, with a strong emphasis on mobile app design and design system contributions. Ensure each case study clearly outlines the problem, your process, your role, the solutions, and the measurable impact.

• Optimize your CV: Highlight your years of experience, specific skills in UX/UI design, app design, user research, A/B testing, and design systems. Use keywords from the job description naturally.

• Prepare your portfolio presentation: Practice walking through your selected case studies, focusing on storytelling, clear articulation of design decisions, and demonstrating quantifiable results. Be ready to discuss your experience with user research and data-driven design.

• Research Vattenfall: Understand their mission, values (especially sustainability), current digital products, and the energy industry context. Prepare to discuss how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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