Graphic Designer at Asseti

📍 Job Overview

Job Title: Graphic Designer

Company: Asseti

Location: Kathmandu, Bagmati Province, Nepal

Job Type: FULL_TIME

Category: Marketing & Design

Date Posted: 2026-06-15T17:34:08.13

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

Drive the visual identity and market presence of Asseti through creative design across brand, marketing, and sales collateral.
Develop and produce a wide range of assets, from digital campaigns and social content to sales decks and enablement materials, ensuring high visual quality and brand consistency.
Leverage AI design and production tools as integral components of the workflow to increase output speed and scale without compromising quality.
Collaborate closely with marketing leadership, sales, product marketing, and founders to translate complex concepts into clear, compelling visual narratives.
Own the Asseti brand system, maintaining consistency and evolving templates to support brand growth and market penetration.

📝 Enhancement Note: This role is described as "execution-first" with a "startup pace," emphasizing rapid production and practical application of AI tools. The ideal candidate will be proactive, detail-oriented, and capable of managing multiple projects across different time zones. The focus is on producing polished, on-brand work efficiently, rather than perfection at the expense of speed.

📈 Primary Responsibilities

Design and produce marketing and brand assets for various channels including social media, web, email, paid advertising campaigns, and events.
Create and maintain a comprehensive sales enablement library, including pitch decks, one-pagers, case studies, proposal templates, and leave-behind materials.
Translate complex product features and asset intelligence concepts into clear, compelling visuals, diagrams, data visualizations, and infographics.
Uphold and evolve the Asseti brand system, ensuring all creative output is consistent and on-brand.
Design and produce creative assets for events and trade shows, such as booth graphics, signage, presentation suites, and promotional videos.
Support the founder and leadership team with high-quality visual presentations for board meetings, investor relations, and key customer engagements.
Partner with the growth team to develop creative concepts and produce production-ready assets for marketing campaigns.
Integrate and utilize AI design and production tools to accelerate workflow, prototype ideas, and scale creative output.
Manage multiple design requests across different time zones, effectively prioritizing tasks and ensuring timely delivery of all projects.

📝 Enhancement Note: The core responsibilities highlight a dual focus on broad marketing/brand design and specialized sales enablement collateral. The emphasis on transforming "complex product and asset-intelligence concepts" into visuals suggests a need for strong analytical and communication skills in addition to design proficiency. The requirement to use AI tools means candidates should be comfortable with emerging technologies in the design space.

🎓 Skills & Qualifications

Education: [Specific educational requirements are not provided, but a degree in Graphic Design, Visual Arts, or a related field is typically expected for this level of role.]

Experience: 3+ years of experience in graphic design, with a demonstrated track record in creating both brand/marketing collateral and sales/product-focused materials.

Required Skills:

Strong portfolio showcasing a range of design work across digital, print, presentation decks, and brand systems.
Proficiency in core design software: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Canva.
Demonstrated ability to create persuasive sales enablement materials and presentations, not just visually appealing brand assets.
Practical proficiency and experience with AI design and production tools, using them to enhance speed and output volume without sacrificing quality.
Exceptional attention to detail and a commitment to maintaining brand consistency and polish across all deliverables.
Clear and concise communication skills, with the ability to work effectively asynchronously with a distributed team.
Proactive and action-oriented approach, with the ability to take rough inputs and develop them into polished final assets. Preferred Skills:
Experience designing for B2B SaaS, enterprise software, or technical products.
Skills in motion design, video editing, or animation.
Familiarity with commercial real estate, facilities management, or other asset-heavy industries.
Experience producing creative assets for events and trade shows.
Basic understanding of front-end web design principles, HTML, or experience with landing page builders and web tooling.

📝 Enhancement Note: The "Bonus points" section strongly suggests that experience in B2B SaaS and technical product design, along with event creative production, will significantly differentiate candidates. The emphasis on AI tools is a critical differentiator, indicating a forward-thinking approach to design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Demonstrate a breadth of design capabilities across digital marketing assets (social, web banners, ads), print collateral (brochures, one-pagers), and presentation decks.
Showcase experience in developing and maintaining brand systems, including style guides, templates, and asset libraries.
Include examples of how complex information or technical concepts were translated into clear, visually digestible diagrams, infographics, or data visualizations.
Present case studies of sales enablement materials (pitch decks, proposals) that highlight persuasive design and strategic communication.
Feature examples of work that utilized AI design tools, explaining the process and impact on efficiency or output. Process Documentation:
While not explicitly stated as a requirement for submission, the role implies an understanding of design process management, including:
- Workflow design for managing multiple, concurrent design requests from various stakeholders.
- Implementation of efficient production methods, particularly leveraging AI tools.
- Measurement of impact or effectiveness of design assets, especially for sales enablement materials.

📝 Enhancement Note: The portfolio is paramount for this role, acting as the primary evidence of a candidate's capabilities. Emphasis should be placed on showcasing versatility, brand stewardship, and the ability to create impactful sales collateral. Demonstrating practical use of AI design tools is essential.

💵 Compensation & Benefits

Salary Range: [As this is a Graphic Designer role in Kathmandu, Nepal, a competitive salary within the local market for a mid-level designer with 3+ years of experience is expected. Based on industry benchmarks for similar roles and locations, the estimated annual salary range could be NPR 720,000 - NPR 1,200,000 (approximately $6,000 - $10,000 USD). This estimate is based on general cost of living and typical compensation for design professionals in Nepal.]

Benefits:

Opportunity to be a core part of a fast-growing, category-defining company.
High level of creative ownership across brand, marketing, and sales.
Direct collaboration with marketing leadership and the company founder.
Exposure to enterprise pitches and major industry stages.
High autonomy in day-to-day work.
Access to a modern, AI-native toolkit.
Chance to grow with the company and brand as they scale.
[Specific benefits like health insurance, paid time off, professional development, or remote work flexibility (if applicable) would typically be provided by a company like Asseti, though not explicitly detailed in the provided text.]

Working Hours: 40 hours per week (standard full-time employment). The role requires asynchronous collaboration across different time zones, suggesting a need for flexibility within the standard work week.

📝 Enhancement Note: The salary estimate is based on general market data for graphic designers in Kathmandu, Nepal. The provided benefits are largely qualitative, focusing on the unique opportunities and growth potential of the role. Specific, tangible benefits would need to be confirmed with the employer. The working hours are standard, but the mention of asynchronous collaboration implies a degree of flexibility in daily scheduling.

🎯 Team & Company Context

🏢 Company Culture

Industry: SaaS (Software as a Service), specifically Asset Intelligence and Operations for real estate.

Company Size: Asseti is described as a "fast-growing" company. The number of employees is not specified, but the mention of a distributed team across Nepal, the US, and Australia suggests a growing, international presence.

Founded: Asseti's founding date is not specified, but it is positioned as a "category-defining" platform, indicating a relatively established product with significant market traction.

Team Structure:

The Graphic Designer will sit within the marketing team, reporting into the marketing and growth function.
Close collaboration is expected with sales, product marketing, and the founder/leadership team.
The team operates with a distributed model, with members located in Nepal, the US, and Australia, necessitating strong asynchronous communication skills. Methodology:
Data-driven decision-making is implied through the focus on "asset intelligence" and "portfolio performance."
Emphasis on efficiency and automation, particularly through the use of AI tools in the design process.
A "startup pace" and "bias to action" indicate a culture that values speed, execution, and continuous improvement.
Cross-functional collaboration is key, with designers supporting various departments to achieve business objectives.

Company Website: asseti.co

📝 Enhancement Note: Asseti operates in a specialized B2B SaaS niche focused on asset intelligence for large real estate owners. The company culture appears to be dynamic, global, and tech-forward, with a strong emphasis on leveraging AI and data to drive operational efficiency. The role's integration into the marketing team and close work with leadership suggest a high-impact position within a growing organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, with 2-5 years of experience required. It offers significant ownership and breadth, touching brand, marketing, and sales enablement.

Reporting Structure: The Graphic Designer reports into the marketing and growth function, likely a Marketing Manager or Director. They will work closely with various departments, including sales and product marketing, and directly support the founder.

Operations Impact: The Graphic Designer's impact is significant, directly influencing Asseti's market perception, sales effectiveness, and brand communication. They are responsible for the visual narrative that helps win enterprise deals and communicate complex value propositions.

Growth Opportunities:

Skill Advancement: Deepen expertise in AI-driven design workflows, B2B SaaS branding, and sales enablement design. Potential to expand into motion graphics or web design.
Leadership Potential: As the company scales, there may be opportunities to lead design initiatives, mentor junior designers, or shape the future of Asseti's visual identity.
Industry Exposure: Gain exposure to the commercial real estate and asset management sectors, understanding the specific design challenges and opportunities within these industries.
Strategic Involvement: Work directly with leadership and marketing, providing input on visual strategy and campaign creative.

📝 Enhancement Note: This role offers substantial growth potential for a designer eager to make a tangible impact in a growing B2B SaaS company. The opportunity to work across multiple facets of a business's visual communication, coupled with direct access to leadership and modern tools, provides a strong foundation for career advancement.

🌐 Work Environment

Office Type: The role is listed as "On-site" in Kathmandu, Nepal. This suggests a physical office environment where the designer will work alongside local team members, if any, or as part of a hub.

Office Location(s): Kathmandu, Bagmati Province, Nepal.

Workspace Context:

The workspace is on-site, implying a dedicated physical location for design work.
Collaboration will be a mix of in-person (within the Kathmandu office) and remote, asynchronous communication with global teams.
Access to modern design tools, including AI-powered software, is a key feature of the work environment.
The role supports a fast-paced startup environment, likely characterized by dynamic project needs and collaborative problem-solving.

Work Schedule: Standard full-time hours (40 hours/week), with the expectation of flexibility to manage tasks across different time zones and respond to urgent creative needs.

📝 Enhancement Note: While the role is on-site in Kathmandu, the company's distributed nature means the designer must be adept at remote collaboration and asynchronous communication. The emphasis on AI tools suggests a modern and tech-forward office setup.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and alignment with role requirements.
Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing key projects, design process, and how they've leveraged tools (including AI) to achieve results. Expect questions about specific projects, challenges faced, and solutions implemented.
Skills Assessment/Design Challenge: A practical design exercise may be given, either as a take-home assignment or a timed in-interview task, to evaluate design thinking, execution speed, and ability to work with brand guidelines.
Team & Cultural Fit Interviews: Discussions with marketing leadership and potentially other team members to assess communication style, problem-solving approach, cultural fit with a fast-paced, distributed startup, and ability to work asynchronously.
Founder/Leadership Interview: A final interview with the founder or senior leadership to discuss strategic vision, impact, and long-term fit.

Portfolio Review Tips:

Curate Strategically: Select projects that best showcase the required skills: brand consistency, marketing collateral, sales enablement materials, data visualization, and AI tool usage.
Tell a Story: For each project, explain the objective, your role, the process (including challenges and how you overcame them), the tools used (especially AI), and the outcome or impact.
Highlight AI Integration: Clearly demonstrate how AI tools were used and the specific benefits (e.g., speed, iteration, new ideas).
Showcase Versatility: Include examples across different mediums (digital, print, presentations) and for different purposes (brand, marketing, sales).
Quantify Impact: Where possible, use metrics or testimonials to illustrate the effectiveness of your design work, particularly for sales collateral.
Be Ready to Discuss: Prepare to talk in detail about your design choices, problem-solving approach, and how you manage feedback and revisions.

Challenge Preparation:

Familiarize yourself with Asseti's current branding, marketing materials, and website to understand their visual language.
Be prepared for a design challenge that might involve creating a piece of marketing collateral, a sales deck slide, or an infographic based on provided information.
Practice articulating your design process and rationale concisely, focusing on how your design choices support business objectives.
Consider how you would apply AI tools within the context of the challenge to enhance efficiency.

📝 Enhancement Note: The interview process is designed to assess not only design craft but also strategic thinking, problem-solving, and adaptability to a fast-paced, AI-integrated, and globally distributed work environment. A strong, well-articulated portfolio is crucial.

🛠 Tools & Technology Stack

Primary Tools:

Figma: For collaborative UI/UX design, prototyping, and design system management.
Adobe Creative Suite: Including Photoshop, Illustrator, and InDesign for detailed graphic creation, image editing, and print layout.
Canva: For quick creation of social media graphics, presentations, and marketing materials, especially for rapid campaign deployment.
AI Design & Production Tools: This is a key requirement. Candidates should be proficient in using tools like Midjourney, DALL-E, Stable Diffusion, Adobe Firefly, or similar AI platforms for concept generation, asset creation, and workflow acceleration.

Analytics & Reporting:

While not a primary focus for a Graphic Designer, understanding how design impacts engagement metrics (e.g., click-through rates on ads, engagement on social media, conversion rates on landing pages) will be beneficial. Familiarity with analytics platforms used by marketing teams (e.g., Google Analytics) might be a plus. CRM & Automation:
Understanding how design assets are used within CRM and marketing automation platforms (e.g., for email campaigns, landing pages) is advantageous, though direct management is unlikely. Familiarity with tools like HubSpot, Salesforce, or Marketo may be indirectly relevant.
Integration Tool: Not directly applicable to design, but understanding how assets are deployed across different systems is helpful.

📝 Enhancement Note: Proficiency in Figma, Adobe Creative Suite, and Canva is standard. The significant differentiator and requirement is practical, hands-on experience with AI design and production tools. Candidates should be prepared to discuss how they integrate these tools into their workflow to enhance speed and output.

👥 Team Culture & Values

Operations Values:

Bias to Action: A strong drive to execute and produce results quickly, rather than waiting for perfect conditions or detailed briefs.
Craftsmanship & Detail: A commitment to high-quality, polished, and on-brand output, even at a fast pace.
Efficiency & Automation: Embracing modern tools, especially AI, to streamline workflows and increase productivity.
Collaboration & Communication: Working effectively with a distributed team, communicating clearly, and being receptive to feedback.
Adaptability & Growth: Willingness to learn new tools and processes, and to grow with the company as it scales.

Collaboration Style:

Asynchronous Communication: The ability to work and communicate effectively across different time zones without constant real-time interaction.
Cross-functional Support: Proactively supporting sales, marketing, and leadership teams with their visual needs.
Feedback Loop: Openness to receiving and incorporating feedback to refine designs and improve outcomes.
Shared Ownership: Contributing to a collective goal of building a strong brand and effective sales motion through design.

📝 Enhancement Note: Asseti's culture appears to value speed, efficiency, and practical application of technology. The ideal candidate will be a self-starter who thrives in a dynamic, globally distributed environment and is comfortable with modern, AI-driven workflows.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Speed and Quality: The "startup pace" and "execution-first" mentality can be challenging when maintaining high design standards and brand consistency.
Managing Diverse Stakeholder Needs: Juggling requests from sales, marketing, product, and leadership across different time zones requires strong prioritization and communication.
Translating Complex Concepts: Effectively visualizing abstract or technical asset intelligence concepts into clear, compelling graphics.
Keeping Pace with AI Advancements: Continuously learning and adapting to new AI design tools and techniques to maintain a competitive edge.

Learning & Development Opportunities:

Mastering AI Design: Becoming an expert in leveraging AI for creative production, potentially leading to specialization.
B2B SaaS Design Expertise: Developing deep knowledge in designing for enterprise software and technical products.
Sales Enablement Strategy: Understanding how design directly contributes to sales success and pipeline generation.
Brand System Evolution: Playing a key role in shaping and scaling a growing company's brand identity.
Cross-functional Exposure: Gaining insights into marketing strategy, sales processes, and product development.

📝 Enhancement Note: The role presents a unique opportunity to hone skills in a rapidly evolving design landscape, particularly with AI integration, while contributing directly to the growth of a B2B SaaS company. The challenges are framed as opportunities for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to quickly produce a high-quality marketing asset with limited brief. How did you approach it, and what was the outcome?" (Focus on bias to action, problem-solving, and efficiency.)
"How do you ensure brand consistency across a wide range of materials, especially when working with different teams and across multiple channels?" (Focus on brand stewardship and process.)
"Walk us through a sales enablement piece you designed. What was the objective, how did your design support it, and what was the impact?" (Focus on strategic design for sales and ROI.)
"How have you integrated AI design tools into your workflow? Provide a specific example of how AI helped you produce more or better work." (Focus on AI proficiency and practical application.) Company & Culture Questions:
"What interests you about Asseti and our mission to provide asset intelligence?" (Show research and genuine interest.)
"How do you handle constructive criticism or feedback on your designs, especially from non-designers?" (Focus on collaboration and adaptability.)
"Describe your experience working with a distributed or remote team. What strategies do you use for effective asynchronous communication?" (Focus on remote work skills.)
"How do you prioritize multiple urgent design requests from different departments?" (Focus on time management and prioritization.) Portfolio Presentation Strategy:
Structure: Organize your portfolio logically, perhaps by project type (brand, marketing, sales) or by impact.
Narrative: For each selected project, clearly articulate the problem, your solution (design process), the tools used (highlighting AI), and the results achieved.
AI Showcase: Dedicate specific slides or talking points to projects where AI tools were integral. Explain your prompts, iterations, and how AI contributed to the final output.
B2B/SaaS Focus: If you have B2B SaaS experience, emphasize it. If not, explain how your skills translate to this domain.
Conciseness: Be prepared to present key projects efficiently, allowing time for discussion and Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills, a proactive mindset, an understanding of how design drives business outcomes (especially in sales), and comfort with AI tools and distributed collaboration.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on Workable.
Portfolio Customization: Curate your portfolio to prominently feature work relevant to B2B SaaS, sales enablement, brand consistency, and your practical application of AI design tools. Tailor your project selection to align with Asseti's industry and needs.
Resume Optimization: Ensure your resume clearly highlights your 3+ years of design experience, proficiency in Figma, Adobe Creative Suite, Canva, and AI design tools. Quantify achievements where possible, especially related to efficiency gains or impact on sales/marketing efforts.
Cover Letter (Optional but Recommended): Briefly explain why you are a strong fit for this specific role at Asseti, emphasizing your understanding of their business, your excitement for AI-driven design, and your ability to contribute to a fast-paced, distributed team.
Interview Preparation: Practice articulating your design process, your problem-solving approach, and how you leverage AI tools. Be ready to discuss your portfolio in detail and prepare for potential design challenges. Research Asseti thoroughly.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer