Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Freshine Product Inc. (Wavytalk)

Location: New York, New York, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: June 15, 2026

Experience Level: Mid-Level (3-5+ years)

Remote Status: Hybrid (4 days in-office, 1 day remote)

🚀 Role Summary

• Spearhead the creation of high-impact visual assets across a multi-channel marketing landscape, including paid social, organic social, email, website, Amazon, TikTok Shop, and digital advertising.

• Execute professional-grade photo retouching and image editing for product photography, lifestyle imagery, and campaign visuals to meet stringent beauty-industry standards.

• Develop compelling retail marketing materials and merchandising assets for key partners such as Target and Ulta Beauty, ensuring brand consistency and production readiness.

• Contribute to content and motion design initiatives, producing animated assets and video elements to enhance digital storytelling and product launches.

• Collaborate cross-functionally with Brand Marketing, E-commerce, Social Media, and Product teams to align visual strategies with business objectives and campaign goals.

📝 Enhancement Note: This role is positioned within a fast-growing beauty brand, indicating a dynamic and high-volume creative production environment. The emphasis on "consumer brands and retail environments" and specific retail partners suggests a need for designers who understand Go-To-Market (GTM) strategies and brand representation across diverse sales channels. The hybrid work model with a mandatory 4 days in-office highlights the importance of collaborative team interaction and on-site access to resources.

📈 Primary Responsibilities

• Brand & Marketing Creative Development: Design and produce visually engaging creative assets for all paid and organic digital marketing efforts, ensuring alignment with Wavytalk's distinctive brand identity and campaign objectives.

• Photo Retouching & Image Production: Execute advanced photo retouching, color correction, compositing, and image enhancement on product and lifestyle photography, maintaining authentic brand aesthetics and professional quality.

• Content & Motion Design Execution: Create basic motion graphics, animated assets, GIFs, and video elements for social media, advertising campaigns, and new product launches to enhance digital storytelling.

• Website & E-commerce Experience Design: Design user-facing web assets, including landing pages, promotional banners, and e-commerce content, to optimize user experience and visual consistency across online platforms.

• Retail & Merchandising Asset Creation: Develop a range of retail marketing materials, such as endcaps, shelf signage, display graphics, and point-of-sale (POS) materials, in collaboration with external vendors and retail partners.

📝 Enhancement Note: The responsibilities clearly delineate a need for a designer with a broad skill set, encompassing both core graphic design and specialized areas like photo retouching and basic motion graphics. The explicit mention of specific retail channels (Target, Ulta Beauty) and e-commerce platforms (Amazon, TikTok Shop) signifies a requirement for designers familiar with the unique visual demands and production specifications of these environments, crucial for GTM success.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a closely related field. Experience:

• 3-5+ years of professional graphic design experience, with a strong preference for individuals who have worked within the beauty, fashion, lifestyle, consumer products, or e-commerce sectors. Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Exceptional photo retouching and image editing skills, with a keen eye for detail and brand consistency.

• Strong understanding of typography, layout, color theory, and visual hierarchy principles.

• Proven ability to manage multiple design projects concurrently in a fast-paced, deadline-driven environment.

• Excellent written and verbal communication, organizational, and interpersonal collaboration skills.

• Demonstrated commitment to high-quality execution and meticulous attention to detail. Preferred Skills:

• Experience designing consumer product packaging.

• Familiarity with retail display design, merchandising materials, or point-of-sale asset development.

• Knowledge of retail production requirements and print specifications for accurate asset delivery.

• Motion graphics and video editing experience using Adobe After Effects and Premiere Pro.

• Experience with Figma and foundational UI/UX design principles.

• Prior experience working with major e-commerce platforms (Amazon, TikTok Shop, Shopify) and retail channels (Target, Ulta Beauty).

• Basic photography skills or a solid understanding of studio production workflows.

• Specific experience within the beauty, personal care, or lifestyle brand sectors.

📝 Enhancement Note: The required skills emphasize core design competencies and software proficiency. The preferred skills highlight areas that would significantly accelerate a candidate's impact, particularly those related to retail production, motion graphics, and specific e-commerce/retail channel experience, which are critical for effective Go-To-Market execution in the consumer goods space.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects that demonstrate excellence across digital marketing, print collateral, branding initiatives, and overall marketing campaign visuals.

• Include examples specifically highlighting photo retouching capabilities, illustrating before-and-after scenarios or complex image manipulation tasks.

• Present case studies or examples of designs created for e-commerce platforms (e.g., Amazon product listings, TikTok Shop creative) and retail environments (e.g., POS displays, endcap designs).

• Demonstrate an understanding of brand consistency and the ability to adapt creative assets across various consumer touchpoints while maintaining a cohesive brand identity. Process Documentation:

• Provide examples of workflow processes for managing design projects from brief to final delivery, including revision cycles and stakeholder feedback integration.

• Illustrate how design assets are prepared and optimized for specific channels (e.g., social media specs, print production requirements, web performance).

• Showcase how design decisions are informed by brand guidelines, marketing objectives, and user experience considerations.

📝 Enhancement Note: For a role involving retail and e-commerce, the portfolio should not just display aesthetic quality but also functional application and understanding of channel-specific requirements. Demonstrating process, especially in preparing assets for diverse vendors and platforms, is key to showcasing operational efficiency.

💵 Compensation & Benefits

Salary Range: $70,000 - $75,000 annually

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO) including vacation, sick leave, and holidays.

• Potential for employee discounts on Wavytalk products.

• Opportunities for professional development and continued learning in design and marketing.

• Exposure to a fast-paced, high-growth beauty brand environment. Working Hours:

• Standard 40-hour work week.

• Hybrid work arrangement requiring 4 days per week in the New York City office and 1 day remote.

📝 Enhancement Note: The salary range provided is typical for a mid-level Graphic Designer with 3-5 years of experience in a major metropolitan area like New York City. The hybrid work model offers a balance between in-office collaboration and remote flexibility, a common perk for creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty & Personal Care (specifically Hair Tools)

Company Size: Growing, likely between 50-200 employees based on rapid growth and multi-channel distribution.

Founded: Recent, implied by rapid growth and strong presence on TikTok Shop.

Team Structure:

• The Graphic Designer will be part of the Brand Marketing team, likely reporting to a Creative Director or Marketing Manager.

• Close collaboration is expected with Social Media, Influencer Marketing, E-Commerce, and Product Development teams.

• The role implies interaction with external vendors and retail partners for production and asset delivery. Methodology:

• Data-driven decision-making, particularly evident in the focus on TikTok Shop performance and multi-channel sales.

• Agile and fast-paced approach to marketing campaigns and product launches, typical of high-growth consumer brands.

• Emphasis on visual storytelling and brand consistency across all consumer touchpoints.

Company Website: https://jobs.workable.com/company/gRTJ7h9CACv9FnmcEnyNXV/jobs-at-freshine-product-inc (Note: This is a Workable company page, not necessarily the main corporate site).

📝 Enhancement Note: Wavytalk's positioning as a "fastest-growing beauty brand" and "#1 Hair Tools Brand on TikTok Shop" suggests a culture that is dynamic, innovative, and highly attuned to digital trends and consumer engagement. The emphasis on accessibility and self-expression through beauty indicates a forward-thinking and consumer-centric ethos.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor, focused on execution within the creative operations function. It provides a strong foundation for specialization in areas like digital marketing design, retail merchandising design, or advanced photo retouching.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead or Marketing Manager within the Brand Marketing department. This structure allows for clear direction and feedback on creative projects.

Operations Impact: The Graphic Designer's work directly impacts consumer perception, brand recognition, and sales conversion rates across all channels. High-quality, on-brand visuals are critical for driving engagement on social media, optimizing e-commerce listings, and securing prominent placement in retail environments. Effective visual assets are foundational to the Go-To-Market strategy.

Growth Opportunities:

• Specialization: Develop expertise in specific areas like packaging design, retail fixture design, or advanced motion graphics.

• Leadership: Potentially move into a Senior Graphic Designer or Art Director role as the brand scales and the creative team expands.

• Skill Development: Gain experience with UI/UX design, advanced video editing, and potentially managing freelance designers or production workflows.

• Brand Expansion: Contribute to the visual strategy for new product lines or market entries.

📝 Enhancement Note: The growth trajectory for a Graphic Designer in a fast-growing company like Wavytalk is often tied to the company's expansion. Opportunities will likely arise from the increasing volume and complexity of creative needs across new channels and product categories.

🌐 Work Environment

Office Type: The role is described as "in-office" for 4 days a week, indicating a traditional office setting designed for collaboration and access to company resources. The company likely maintains a modern office space in New York City.

Office Location(s): New York City, New York, United States. Specific building/neighborhood details would be provided upon further inquiry.

Workspace Context:

• A collaborative environment where designers work closely with marketing, e-commerce, and social media teams.

• Access to necessary design hardware and software, including the Adobe Creative Suite.

• Potential for a creative studio atmosphere that encourages idea sharing and feedback.

• The hybrid model allows for focused work and deep concentration on remote days.

Work Schedule: Standard business hours, with flexibility potentially available for project deadlines. The hybrid model specifies 4 days in-office and 1 day remote.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing the need for in-person collaboration and team cohesion with the benefits of remote work for focused tasks. This setup is becoming increasingly common and is often favored by creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative style.

• Portfolio Presentation/Interview: A session where candidates present their portfolio, discuss their design process, and highlight relevant project experience, particularly in beauty, retail, or e-commerce.

• Skills Assessment: Potential for a design challenge or a specific task (e.g., photo retouching exercise, concept for a social media ad) to evaluate practical skills.

• Team/Manager Interviews: Discussions with hiring managers and potential team members to assess cultural fit, collaboration style, and understanding of the brand.

• Final Round: May involve a discussion with senior leadership or a broader team.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in digital marketing, photo retouching, and retail/e-commerce design. Tailor selections to highlight experience with beauty or consumer brands.

• Showcase Process: For key projects, briefly explain your design process, the problem you were solving, your role, and the outcome.

• Highlight Retouching: Include examples that clearly demonstrate your advanced photo retouching and image manipulation abilities.

• Retail & E-commerce Focus: If you have experience with Amazon, TikTok Shop, Target, or Ulta Beauty, make sure those projects are prominently featured and explain any specific constraints or requirements you met.

• Brand Alignment: Ensure your portfolio reflects an understanding of brand identity and consistency, demonstrating you can work within established guidelines while still being creative.

Challenge Preparation:

• Be prepared to discuss your approach to design challenges, focusing on how you would interpret a brief, brainstorm ideas, and execute a solution within brand parameters.

• If a practical test is given, manage your time effectively, prioritize key elements, and ensure your output is polished and aligns with the brand's aesthetic.

📝 Enhancement Note: The emphasis on a strong portfolio, particularly with demonstrated skills in photo retouching and channel-specific design (retail/e-commerce), is critical. Candidates should be ready to articulate their design process and how their work contributes to tangible business outcomes like engagement and sales.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Advanced proficiency required for photo retouching, image manipulation, and digital asset creation.
  • Illustrator: Essential for vector graphics, logos, icons, and layout design.
  • InDesign: Used for layout design of print materials, presentations, and potentially web wireframes.

• Motion Graphics & Video Editing (Preferred):

  • Adobe After Effects: For creating animated graphics, GIFs, and video elements.
  • Adobe Premiere Pro: For basic video editing and content assembly.

• UI/UX Design (Preferred):

  • Figma: For collaborative design, prototyping, and UI/UX workflows.

Analytics & Reporting: While not a direct design tool, an understanding of how design performance is measured (e.g., conversion rates, engagement metrics) is beneficial.

CRM & Automation: Not directly applicable to this role, but awareness of how marketing campaigns are managed is helpful.

📝 Enhancement Note: Proficiency in Adobe Photoshop is paramount due to the explicit requirement for advanced photo retouching. The inclusion of After Effects, Premiere Pro, and Figma as preferred skills indicates the brand's move towards richer, more dynamic digital content and user interfaces.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and pushing creative boundaries to stand out in the beauty market.

• Brand Passion: A genuine enthusiasm for the beauty industry and Wavytalk's mission to empower consumers.

• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

• Attention to Detail: Maintaining high standards in all visual output, from pixel-perfect retouching to print-ready files.

• Adaptability: Thriving in a fast-paced, evolving environment with frequent campaign launches and channel shifts.

Collaboration Style:

• Cross-functional integration is key; designers will work closely with marketing, e-commerce, and social teams.

• Open communication and feedback loops are expected to ensure alignment and continuous improvement.

• A team-oriented approach to problem-solving and project execution.

📝 Enhancement Note: The culture likely values individuals who are not only skilled designers but also proactive, collaborative team players who can adapt quickly to the demands of a rapidly growing consumer brand in the digital-first beauty space.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace & Volume: Managing a high volume of design requests from multiple departments under tight deadlines.

• Brand Evolution: Staying current with evolving beauty trends and social media aesthetics while maintaining brand integrity.

• Channel Specificity: Adapting designs for diverse platforms, each with unique visual requirements and best practices (e.g., Amazon, TikTok, Target).

• Balancing Creativity & Commerce: Creating visually appealing designs that also drive conversion and meet specific marketing objectives.

Learning & Development Opportunities:

• Digital Design Trends: Staying abreast of the latest visual trends in social media, e-commerce, and digital advertising.

• Retail Merchandising: Gaining deeper insights into retail display and POS design principles.

• Motion Graphics & Video: Developing skills in animation and video editing to create more dynamic content.

• UI/UX Fundamentals: Understanding user experience principles to contribute to better online customer journeys.

📝 Enhancement Note: The primary challenges stem from the high-growth nature of the company and the dynamic digital landscape. Growth opportunities are directly linked to the demand for diverse creative assets and the company's expansion into new markets and product categories.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt your design for a specific retail channel or e-commerce platform. What were the key considerations?" (Focus on understanding channel constraints and objectives).

• "How do you approach photo retouching to ensure authenticity while meeting brand standards?" (Highlight your process for realistic yet enhanced imagery).

• "Walk us through a project where you collaborated with marketing or e-commerce teams. What was your role, and how did you ensure alignment?" (Emphasize communication and cross-functional teamwork).

• "How do you stay updated on design trends, especially within the beauty industry and on platforms like TikTok?" (Showcase your proactive learning and trend awareness). Company & Culture Questions:

• "What excites you about Wavytalk and the beauty industry?" (Demonstrate genuine interest and brand alignment).

• "How do you handle constructive feedback on your designs?" (Showcase your openness to iteration and improvement).

• "Describe your experience working in a hybrid or fast-paced creative environment." (Address your adaptability and workflow management). Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation logically, perhaps by project type or by channel.

• Highlight Key Skills: Clearly articulate your role in each project and emphasize your proficiency in Photoshop, Illustrator, and your experience with photo retouching and retail/e-commerce design.

• Showcase Impact: If possible, tie your design work to business outcomes (e.g., increased engagement, successful product launch).

• Be Concise: Present your strongest work efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interviews for creative roles often involve a portfolio review. Candidates should be prepared to discuss their process, rationale, and how their work aligns with brand objectives and business goals, especially in the context of retail and e-commerce.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workable link: https://jobs.workable.com/view/jpUXxHpyAt6un2VM9cA34P/hybrid-graphic-designer-in-new-york-at-freshine-product-inc

• Tailor Your Portfolio: Curate your design portfolio to prominently feature your best work in digital marketing, photo retouching, and any relevant beauty/consumer brand experience. Ensure projects for e-commerce and retail channels are easily accessible and well-represented.

• Optimize Your Resume: Highlight keywords from the job description such as "Graphic Design," "Photo Retouching," "Adobe Creative Suite," "E-commerce," "Retail," and specific software proficiencies. Quantify achievements where possible.

• Prepare for Presentation: Practice walking through your portfolio, focusing on your design process, problem-solving skills, and how your work contributes to brand goals and consumer engagement. Be ready to discuss specific projects in detail.

• Research Wavytalk: Familiarize yourself with Wavytalk's brand identity, product offerings, current marketing campaigns, and their presence on social media (especially TikTok) and retail platforms. Understand their target audience and brand voice.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.