Sr UX & UXP & UI Designer

📍 Job Overview

Job Title: Sr UX & UXP & UI Designer

Company: VML

Location: Mexico City, Mexico City, Mexico

Job Type: Full-Time

Category: User Experience & Design Operations

Date Posted: 2026-06-15T15:26:58

Experience Level: Mid-Senior Level (4-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end digital experience design, ensuring usability and alignment with project objectives, with a focus on driving user engagement and business outcomes through strategic UX/UI implementation.

• Develop comprehensive wireframes, user flows, and high-fidelity prototypes to facilitate agile iteration, user testing, and validation of design concepts, directly impacting product development cycles.

• Conduct in-depth user research (UX Research) to uncover user needs, pain points, and behaviors, translating these insights into actionable design improvements that enhance user satisfaction and product performance.

• Design, scale, and maintain robust Design Systems to ensure visual consistency, functional integrity, and efficient design implementation across all digital platforms and client projects.

• Collaborate closely with development teams to ensure technical feasibility and seamless implementation of designs, bridging the gap between design vision and product reality.

📝 Enhancement Note: This role is positioned as a Senior UX & UXP & UI Designer. While not strictly a "Revenue Operations" or "Sales Operations" role, the emphasis on end-to-end digital experience design, user research, prototyping, and collaboration with development teams indicates a strong need for operational excellence in design processes. The ability to translate user needs into tangible design improvements and maintain Design Systems highlights a requirement for structured, scalable, and efficient design operations. The role will likely involve managing design projects, ensuring quality, and contributing to the overall efficiency of the design and development lifecycle, which are core tenets of operations.

📈 Primary Responsibilities

• Lead the conceptualization and execution of digital experiences from initial ideation through final implementation, ensuring a human-centered approach that aligns with strategic business goals and client objectives.

• Create detailed user journey maps, wireframes, interactive prototypes, and user flow diagrams to effectively communicate design concepts, facilitate stakeholder understanding, and guide development efforts.

• Plan and conduct qualitative and quantitative UX research, including user interviews, usability testing, surveys, and heuristic evaluations, to gather actionable insights and validate design decisions.

• Develop, document, and manage comprehensive Design Systems, including UI components, style guides, and pattern libraries, to ensure brand consistency, scalability, and efficiency across diverse digital products and platforms.

• Design intuitive, engaging, and accessible User Interfaces (UI) that adhere to best practices in visual design, interaction design, and accessibility standards (WCAG).

• Act as a key liaison between design, product management, and engineering teams, fostering strong cross-functional collaboration to ensure design feasibility, technical accuracy, and timely delivery of high-quality digital solutions.

• Present and articulate design strategy, rationale, and outcomes to internal teams and external stakeholders, effectively communicating the value and impact of design decisions on user experience and business metrics.

• Stay abreast of emerging design trends, technologies, and user behavior patterns to continuously innovate and improve the design practice within the organization.

📝 Enhancement Note: The primary responsibilities listed are typical for a senior-level design role focused on user experience. For an operations-focused enhancement, it's crucial to highlight how these responsibilities contribute to operational efficiency and scalability. For instance, "Develop, document, and manage comprehensive Design Systems" directly contributes to operational efficiency by standardizing design elements and streamlining the design and development process. Similarly, "Act as a key liaison between design, product management, and engineering teams" points to an operational role in bridging communication gaps and ensuring smooth workflow. The emphasis on "agile iteration" and "user testing" also points to operational processes for rapid feedback and continuous improvement.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Industrial Design, Visual Communication, Human-Computer Interaction, or a related field.

Experience: 4 to 5 years of proven experience in UX/UI design, with a strong portfolio showcasing end-to-end digital product design projects.

Required Skills:

• Advanced proficiency in industry-standard design and prototyping tools, including Figma, Adobe XD, and Sketch.

• Deep understanding and practical application of UX Research methodologies, including user interviews, usability testing, persona development, and journey mapping.

• Demonstrated experience in creating, implementing, and managing Design Systems to ensure consistency and scalability across multiple platforms.

• Strong knowledge of digital accessibility standards (e.g., WCAG) and experience in designing accessible interfaces.

• Solid understanding of HTML/CSS to effectively collaborate with development teams and ensure design feasibility.

• Experience working within Agile methodologies and a collaborative team environment.

• Advanced English proficiency (written and spoken) for effective communication with international teams and stakeholders. Preferred Skills:

• Certifications or additional training in UX, UI, User Research, or Agile Methodologies.

• Experience with animation and motion design principles.

• Familiarity with front-end development frameworks.

• Experience in a client-facing agency environment.

📝 Enhancement Note: The required skills are standard for a senior UX/UI designer. To enhance this for an operations context, it's important to emphasize the "management" aspect of Design Systems, the "collaboration" with development teams through HTML/CSS understanding, and the "application" of Agile methodologies. The "Advanced English Proficiency" is critical for global operations in a company like VML, which has a significant international presence. The preferred skills offer opportunities for candidates to showcase skills that support operational efficiency, such as experience with animation for clearer communication of interactions or familiarity with frameworks for better developer collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 3-5 impactful projects showcasing your end-to-end design process, from initial research and conceptualization to final UI and implementation.

• Projects should clearly demonstrate your ability to solve complex user problems and meet business objectives through thoughtful UX and UI design.

• Emphasis on projects where you played a lead role in UX research, wireframing, prototyping, and UI design.

• Include case studies that detail your design decisions, rationale, and the impact of your work, supported by user feedback or performance metrics.

• Showcase your experience with Design Systems by presenting examples of components, style guides, or patterns you have developed or contributed to. Process Documentation:

• For each project presented, outline the specific design process followed, highlighting how user research informed your decisions and how you iterated based on feedback.

• Demonstrate your understanding of agile workflows and how you collaborated with development teams for efficient implementation.

• Provide examples of how you ensured accessibility and consistency in your designs, referencing specific guidelines or system components.

• Be prepared to discuss your approach to managing design assets and contributing to or maintaining Design Systems.

📝 Enhancement Note: For a role with operational implications in design, the portfolio should not just showcase final products but the process behind them. This section emphasizes the need to detail the methodology, collaboration, and system-based approaches, which are crucial for demonstrating operational competence in design. Highlighting experience with Design Systems and accessibility standards directly speaks to operational efficiency and compliance.

💵 Compensation & Benefits

Salary Range: The estimated annual salary range for a Sr UX & UXP & UI Designer in Mexico City, Mexico, with 4-5 years of experience, is between MXN $480,000 and MXN $720,000. This range is based on industry benchmarks for senior design roles in major metropolitan areas in Mexico, considering the cost of living and demand for specialized digital design skills.

Benefits:

• Hybrid work model: Offers flexibility with an average of 4 days per week in the office, promoting a balance between collaboration and individual focus.

• Work tools provided: Includes necessary hardware (laptops, phones) and software to perform job duties effectively.

• Competitive remuneration: Acknowledges the candidate's experience and skills with a salary that aligns with market standards.

• Flexible schedule: Allows for adjustments to working hours to better manage personal and professional commitments.

• Short Fridays: Offers an enhanced work-life balance with earlier departures on Fridays.

• Development and growth plans: Provides opportunities for continuous learning, skill enhancement, and career progression through training, workshops, and mentorship.

• Diverse and inclusive work environment: Fosters a culture of respect, belonging, and equal opportunity, promoting a positive and supportive workplace.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility offered through a flexible schedule and the benefit of "short Fridays."

📝 Enhancement Note: Salary estimation for Mexico City is based on aggregated data from reputable salary aggregators and industry reports for similar roles and experience levels in the region. Benefits are directly extracted from the job description and presented with context relevant to operations professionals, such as flexibility and growth opportunities supporting long-term career stability. The mention of a hybrid model with specific office days also provides operational context for planning and collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services (part of WPP, a global leader in advertising and marketing). VML operates at the intersection of brand experience, customer experience, and commerce, focusing on creating connected brands to drive growth for blue-chip clients. This industry requires a highly agile, collaborative, and innovative approach to design and delivery.

Company Size: Over 26,000 employees globally, indicating a large, established organization with extensive resources and diverse project opportunities. This size suggests robust internal processes and potential for specialization within design operations.

Founded: VML was founded in 1992, and WPP was founded in 1982. This history signifies a mature and experienced organization with deep roots in the creative and marketing industry, likely possessing well-defined operational frameworks.

Team Structure:

• The design team is likely structured to support a global network of clients and projects, potentially with specialized groups focusing on UX research, UI design, Design Systems, and front-end collaboration.

• Reporting to a Design Lead or Director, with close collaboration expected with Product Managers, Developers, and other creative disciplines.

• Cross-functional collaboration is a cornerstone, requiring seamless interaction with account management, strategy, and creative teams to deliver integrated campaigns and experiences. Methodology:

• Emphasis on a human-first, innovative approach to design, leveraging data and research to inform decisions.

• Adoption of agile principles for iterative development and rapid response to client needs.

• Strong focus on creating connected experiences that bridge brand, customer, and commerce touchpoints.

• Commitment to diversity, inclusion, and professional development, fostering a supportive and growth-oriented environment.

Company Website: https://www.vml.com/

📝 Enhancement Note: The company context highlights VML's position as a large, global agency within the WPP network. For a design operations perspective, this means the role will likely involve working with diverse clients, adhering to established operational processes, and contributing to scalable design solutions. The emphasis on "connected brands" and "bridging experience types" suggests a need for designers who can think holistically and operate within complex project structures.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating that the individual is expected to work independently, lead projects, mentor junior designers, and contribute to the strategic direction of design operations. The role requires a high degree of autonomy and the ability to influence design processes and standards.

Reporting Structure: The Sr UX & UXP & UI Designer will likely report to a Design Director, Head of UX, or a similar leadership role within the design department. They will collaborate closely with cross-functional teams, including product managers, developers, strategists, and account managers.

Operations Impact: The role's impact extends beyond individual design output to optimizing the design process itself. By leading Design Systems, conducting user research, and ensuring seamless collaboration with development, the designer directly influences project timelines, budget efficiency, product quality, and ultimately, client satisfaction and revenue generation for the agency.

Growth Opportunities:

• Design Leadership: Potential to advance into Lead UX Designer, Design Manager, or Head of UX roles, overseeing larger teams and strategic initiatives.

• Specialization: Opportunities to deepen expertise in specific areas such as UX Research, Design Systems architecture, or accessibility consulting.

• Cross-functional Mobility: Potential to move into roles that bridge design with product management, strategy, or even client account leadership, leveraging a deep understanding of user needs and business objectives.

• Continuous Learning: Access to VML's development and growth plans, including training, workshops, and industry conferences, to stay current with design trends and operational best practices.

📝 Enhancement Note: This analysis frames the Senior UX/UI Designer role through an operations lens, emphasizing leadership, process optimization, and strategic impact. The growth opportunities are tied to both technical design leadership and broader operational management within the agency, aligning with career progression in operations-focused roles.

🌐 Work Environment

Office Type: The company operates a hybrid work model, with teams expected to be in the office an average of four days a week. This suggests a collaborative office environment designed to foster in-person interaction and teamwork.

Office Location(s): The role is based in Mexico City, Mexico. Specific office details regarding amenities or accessibility would need to be confirmed directly with VML, but major agency offices typically offer modern workspaces conducive to creative and collaborative work.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on in-person days are designed to enhance collaboration, brainstorming sessions, and team synergy, essential for complex design projects.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe XD, Sketch), project management tools, and potentially internal VML platforms for asset management and client collaboration.

• Team Interaction: Frequent opportunities for direct interaction with designers, project managers, developers, and strategists, facilitating knowledge sharing and problem-solving.

Work Schedule: A standard 40-hour work week is implied, with the added benefit of a flexible schedule and "short Fridays," allowing for better work-life integration. This flexibility is crucial for individuals who need to manage personal commitments while maintaining high operational standards.

📝 Enhancement Note: The work environment description focuses on the operational implications of the hybrid model and the collaborative nature of the office space. This provides candidates with insight into how the team functions and the resources available to support efficient design operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements. Be prepared to highlight your most relevant UX/UI projects and your operational approach to design.

• Technical Interview: This stage will likely involve a deep dive into your portfolio, focusing on your design process, problem-solving skills, and experience with specific tools and methodologies (Figma, Adobe XD, Sketch, UX Research, Design Systems). Expect questions about how you handle design challenges and ensure quality.

• Case Study/Design Challenge: You may be asked to complete a design exercise or present a detailed case study from your portfolio. Focus on demonstrating your end-to-end process, your rationale, and the measurable impact of your work. Emphasize how your process ensures efficiency and quality.

• Team/Stakeholder Interviews: Meetings with potential team members and stakeholders (e.g., Design Director, Product Managers, Developers) to assess cultural fit, collaboration style, and communication skills. Be ready to discuss how you work within cross-functional teams and contribute to a positive, productive environment.

• Final Interview: Potentially with senior leadership to discuss your career aspirations, strategic thinking, and overall fit within VML's operational framework.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best demonstrate your end-to-end design capabilities, focusing on complexity, impact, and your specific role.

• Tell a Story: For each project, clearly articulate the problem, your process, your solutions, and the outcomes. Use visuals to support your narrative.

• Highlight Process & Operations: Explicitly detail your UX research methods, wireframing and prototyping approach, and how you collaborated with development. Showcase your experience with Design Systems and accessibility.

• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the success of your designs and the efficiency of your process.

• Be Prepared to Discuss: Be ready to answer questions about your design decisions, challenges faced, and how you would approach similar problems in a client-facing agency context.

Challenge Preparation:

• Understand the Goal: If given a design challenge, focus on understanding the core problem and business objectives before jumping into solutions.

• Process Over Perfection: Demonstrate a structured design process, even if time is limited. Show your thinking and how you would iterate.

• Communicate Clearly: Articulate your process and solutions concisely. If presenting, ensure your presentation is well-organized and visually engaging.

• Consider Operational Aspects: Think about scalability, maintainability (especially with Design Systems), and collaboration with development teams in your proposed solutions.

📝 Enhancement Note: This section provides a structured approach to the application and interview process, specifically guiding operations-minded candidates on how to present their skills and experiences. The emphasis on portfolio content, process articulation, and discussion of operational impact is tailored for this specific role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, wireframing, prototyping, and collaboration. Proficiency in its advanced features for component management and design systems is expected.

• Adobe XD: Another key tool for prototyping and UI design, often used for specific project needs or client preferences.

• Sketch: A widely used UI design tool, particularly for macOS users, often integrated with plugin ecosystems for enhanced workflows.

• Prototyping Tools: Beyond Figma and XD, familiarity with tools like InVision or Axure may be beneficial for complex interactive prototypes.

Analytics & Reporting:

• While not directly responsible for analytics, a Sr UX/UI Designer should understand how to interpret user behavior data from tools like Google Analytics, Adobe Analytics, or Hotjar to inform design decisions and measure the impact of their work.

• Familiarity with A/B testing platforms to understand how design variations are tested and optimized. CRM & Automation:

• Not directly applicable to the core design responsibilities, but understanding the principles of CRM systems (e.g., Salesforce) can provide context for designing user experiences that integrate with sales and marketing processes.

• Awareness of automation tools that might impact user journeys or digital workflows.

📝 Enhancement Note: This section highlights the essential design tools and related technologies. For an operations perspective, the emphasis is on how these tools facilitate efficient workflows, collaboration, and the creation of scalable design assets like Design Systems. Understanding analytics tools is also crucial for a data-informed operational approach to design.

👥 Team Culture & Values

Operations Values:

• Human-Centered Design: A core value that drives all design decisions, ensuring that user needs and experiences are at the forefront of every project. This translates to operational processes that prioritize user research and feedback loops.

• Collaboration & Partnership: VML values strong teamwork and cross-functional partnerships. This means operations in design are not siloed but integrated with development, strategy, and account teams for holistic project success.

• Innovation & Agility: A culture that encourages creative problem-solving and the ability to adapt quickly to changing client needs and market trends. This requires operational flexibility and a willingness to experiment.

• Excellence & Quality: A commitment to delivering high-quality work that meets client expectations and industry standards. This implies rigorous design reviews, adherence to best practices, and a focus on detail in all operational aspects.

• Diversity & Inclusion: VML actively promotes a diverse and inclusive workplace, valuing different perspectives and backgrounds. This impacts how teams are formed, how feedback is given, and how designs are made accessible to a broad audience.

Collaboration Style:

• Integrated Teams: Designers work closely with strategists, developers, and account managers from project inception, fostering shared ownership and understanding.

• Open Feedback Culture: Encourages constructive criticism and open dialogue to improve designs and processes. This requires operational mechanisms for feedback collection and implementation.

• Knowledge Sharing: A proactive approach to sharing insights, best practices, and learnings across teams and projects to elevate the collective skill set and operational efficiency.

📝 Enhancement Note: This section translates VML's stated values and culture into operational implications for a design role. It highlights how these values influence the way design work is managed, how teams collaborate, and how efficiency is achieved through integrated processes and open communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Demands with Design Best Practices: Navigating the pressures of client timelines and specific requests while ensuring that designs are user-centric, accessible, and technically sound requires strong operational judgment and negotiation skills.

• Maintaining Design System Consistency Across Diverse Projects: Ensuring that a Design System is effectively adopted and maintained across a wide range of client projects, each with unique requirements, can be operationally challenging.

• Integrating Evolving Technologies: Keeping pace with rapid advancements in UX/UI tools, AI, and digital platforms, and integrating them effectively into established design workflows.

• Managing Stakeholder Expectations: Effectively communicating design rationale and managing expectations of various stakeholders who may have different levels of understanding of UX/UI principles.

Learning & Development Opportunities:

• Advanced Design Workshops: Access to specialized training on emerging UX/UI techniques, tools, and methodologies.

• Cross-Disciplinary Exposure: Opportunities to collaborate with and learn from experts in strategy, data analytics, AI, and development.

• Leadership Training: Programs designed to develop leadership skills, project management capabilities, and the ability to mentor junior team members.

• Industry Conferences & Certifications: Support for attending relevant industry events and obtaining certifications to enhance professional development and operational expertise.

📝 Enhancement Note: This section identifies potential operational challenges inherent in a senior design role within a large agency, framed in a way that invites strategic thinking and problem-solving. The growth opportunities are linked to expanding operational capabilities and leadership potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design of a complex digital experience from concept to launch. What was your process, and what were the key challenges and outcomes?" (Focus on detailing your operational workflow, decision-making, and impact.)

• "How do you approach building and scaling a Design System? Walk us through an example from your portfolio." (Highlight your methodology for system creation, maintenance, and adoption, emphasizing efficiency and consistency.)

• "How do you ensure digital accessibility in your designs, and how do you collaborate with developers to implement these standards?" (Showcase your understanding of accessibility guidelines and your operational approach to cross-functional implementation.) Company & Culture Questions:

• "What interests you about VML and our approach to creating connected brands?" (Research VML's client work, case studies, and company values, especially regarding innovation and client collaboration.)

• "How do you contribute to a diverse and inclusive work environment within a design team?" (Be prepared to share examples of how you foster inclusivity in your design process and team interactions.)

• "Describe your experience working in a hybrid environment and how you ensure effective collaboration with your team." (Discuss strategies for communication, coordination, and maintaining team cohesion in a hybrid setting.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, your process (research, ideation, design, testing), your solutions, and the measurable results.

• Emphasize Operational Efficiency: When discussing your process, highlight how you ensured efficiency, scalability, and quality, particularly regarding Design Systems and collaboration with development.

• Showcase Impact: Quantify results wherever possible (e.g., improved conversion rates, increased user satisfaction, reduced development time due to Design System).

• Be Prepared for Deep Dives: Anticipate questions about your specific contributions, design rationale, and how you handled trade-offs or challenges.

📝 Enhancement Note: This section provides targeted interview preparation advice, focusing on how a candidate can demonstrate their operational acumen and strategic thinking in addition to their design skills. The questions are framed to elicit responses that showcase process, efficiency, and impact.

📌 Application Steps

To apply for this Sr UX & UXP & UI Designer position at VML:

• Submit your application through the provided link on the VML careers page.

• Tailor your resume: Highlight your 4-5 years of experience in UX/UI, specifically mentioning your proficiency in Figma, Adobe XD, Sketch, UX Research, Design Systems, and your advanced English skills. Use keywords from the job description.

• Curate your portfolio: Select 3-5 strong projects that best showcase your end-to-end design process, problem-solving abilities, and impact. Ensure your portfolio clearly details your approach to UX research, wireframing, prototyping, UI design, and Design Systems.

• Prepare your case studies: For each portfolio project, be ready to articulate your design rationale, the challenges you faced, how you collaborated with development teams, and the measurable outcomes of your work.

• Research VML: Familiarize yourself with VML's client work, company values, and their approach to creating connected brands. Understand their commitment to diversity and inclusion.

• Practice your presentation: Be ready to present your portfolio and discuss your design process and operational methodologies confidently and clearly.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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