Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Hedvig

Location: Stockholm, Sweden

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: June 15, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Design, maintain, and develop all digital products across Web, iOS, and Android, encompassing both external customer-facing systems and internal tools.

• Own the end-to-end design process from problem definition, through research and wireframing, to final design implementation and polish.

• Act as a key individual contributor within the R&D organization, collaborating closely with Product Managers, Engineers, UX Designers, and Brand teams.

• Champion a coherent and consistent visual and emotional expression across all Hedvig's digital touchpoints, ensuring the highest quality of user experience.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, indicating a need for significant autonomy, strategic input, and experience in leading projects from conception to completion. The emphasis on both external and internal systems suggests a broad impact across the organization. The hybrid work model implies a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Lead the design of new features and improvements for Hedvig's digital products on Web, iOS, and Android platforms.

• Conduct user research, including interviews and usability tests, to gather insights and inform design decisions for enhanced member experiences.

• Create wireframes, prototypes, and high-fidelity mockups to effectively communicate design concepts and user flows.

• Collaborate closely with product managers and engineers to ensure designs are technically feasible and align with business objectives.

• Maintain and evolve the design system to ensure a consistent and high-quality user interface and user experience across all touchpoints.

• Analyze existing user flows and features to identify areas for improvement and optimization, driving data-informed design iterations.

• Work closely with the UX designer and development teams to ensure visual and emotional expression remains consistent online and offline.

• Champion accessibility standards (WCAG compliance) throughout the design process, ensuring inclusive product experiences.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to product design, requiring a blend of strategic thinking and meticulous execution. The emphasis on "owning projects all the way from problem definition to design implementation" signifies a high degree of accountability and project management within the design scope.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, or a related field is typically expected for senior-level product design roles. Equivalent practical experience will also be strongly considered.

Experience: Several years of hands-on experience designing digital products, with a strong track record across both User Experience (UX) and User Interface (UI) design.

Required Skills:

• Expertise in UX Design: Proven ability in user flows, research, and usability principles.

• Proficiency in UI Design: Strong visual craft, interaction detail, and an eye for polish.

• Figma Fluency: Demonstrated advanced skills in using Figma for wireframing, prototyping, and high-fidelity design.

• User Research Methods: Hands-on experience with qualitative research techniques such as user interviews and usability testing.

• Human-Centric Design: A deep understanding of designing for user needs and behaviors.

• Data-Driven Decision Making: Ability to make design decisions grounded in research and data, and articulate those decisions effectively.

• Wireframing & Prototyping: Proficiency in creating detailed wireframes and interactive prototypes.

• Accessibility & WCAG Compliance: Strong understanding and practical application of accessibility standards.

• Creative Integrity: Ability to make independent, sound design judgment calls.

• Ownership & Freedom Mindset: Thrives in an environment that values autonomy and accountability.

Preferred Skills:

• Experience designing features that incorporate AI to simplify or automate user tasks.

• Comfort contributing to brand-level creative work alongside the Creative team.

• Experience working as an embedded designer within a small, fast-moving engineering organization.

• Understanding of Hedvig's specific design aesthetic and its importance.

📝 Enhancement Note: The requirements emphasize a well-rounded designer with both strong technical design skills (Figma, WCAG) and excellent soft skills (communication, data-driven decision making, ownership). The "bonus points" suggest a forward-thinking candidate who is comfortable with emerging technologies like AI and can adapt to a dynamic startup environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate UX/UI Expertise: Showcase an elevated portfolio of design concepts that clearly illustrate expertise in both User Experience (flows, research, usability) and User Interface (visual craft, interaction detail, polish).

• Problem-Solving Showcase: Include case studies that detail the problem definition, your design process, research methodologies, iterations, and the final solution's impact.

• System Thinking: Present examples of how you've maintained consistency and coherence across multiple platforms (Web, iOS, Android) or complex product ecosystems.

• Tool Proficiency: Highlight projects where you effectively utilized tools like Figma for end-to-end design, prototyping, and collaboration.

• Data & Research Integration: Demonstrate how user research and data analysis informed your design decisions and led to measurable improvements.

Process Documentation:

• End-to-End Project Ownership: Portfolio pieces should clearly show projects managed from initial problem definition through to design implementation, illustrating your ability to own initiatives.

• Iterative Design Workflows: Present examples of your iterative design process, including how you incorporated feedback and conducted user testing to refine solutions.

• Accessibility Integration: Showcase how accessibility considerations were integrated into your design workflow and final deliverables.

• Collaboration Evidence: Include examples or descriptions of how you collaborated with product managers, engineers, and other stakeholders throughout the design lifecycle.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is critical. It should not only display visual design skills but also a strategic approach to problem-solving, a deep understanding of the design process, and the ability to articulate the impact of design decisions. Case studies demonstrating ownership and collaboration are paramount.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Stockholm, Sweden, with 5-10 years of experience, the estimated salary range is SEK 55,000 - 75,000 per month (approximately SEK 660,000 - 900,000 annually). This range can vary based on specific experience, skills, and the candidate's interview performance.

Benefits:

• Competitive Salary: As indicated by the estimated range, reflecting the senior nature of the role.

• Comprehensive Health Insurance: Covering medical, dental, and vision, potentially including mental health support.

• Generous Paid Time Off: Including vacation days, public holidays, and potentially sick leave.

• Stock Options/Equity: Common in fast-growing tech companies like Hedvig, offering a stake in the company's success.

• Professional Development Budget: For conferences, courses, books, and other learning opportunities to enhance design skills.

• Modern Office Environment: Newly renovated offices in central Stockholm, offering a comfortable and inspiring workspace.

• Office Dogs: A unique perk that contributes to a positive and relaxed work atmosphere.

• Team Events & Social Activities: Opportunities to bond with colleagues and foster a strong team culture.

• Parental Leave Benefits: Supportive policies for new parents.

Working Hours: The role is advertised as Full-Time, with an implied standard working week of approximately 40 hours. Hedvig's culture emphasizes ownership and freedom, suggesting potential flexibility in daily schedules, provided work is completed and collaboration is maintained.

📝 Enhancement Note: Salary is estimated based on market data for Stockholm, Sweden, considering the "Senior" title and 5-10 years of experience. Benefits are inferred based on typical offerings for tech companies in the region and the company's stated culture of employee well-being and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurtech. Hedvig is disrupting the traditional insurance industry by focusing on customer satisfaction and transparency, aiming to be the "loved insurance company." This sector often requires innovative digital solutions and a strong focus on user trust and experience.

Company Size: Hedvig is a growing company. While the exact number of employees isn't provided in the raw data, its presence on Teamtailor (a hiring platform) and its description as a "mover and shaker" suggest a dynamic, likely mid-sized company (50-250 employees) experiencing rapid growth. This size typically offers a balance between structured processes and the agility of a startup.

Founded: Hedvig was founded in 2017. This means the company has moved beyond the initial startup phase and is in a growth and scaling period, with established products and a clearer market position.

Team Structure:

• The Senior Product Designer will be part of the R&D organization, a key department for innovation and product development.

• They will work closely with Product Managers, Engineers, and other Designers, indicating a collaborative, cross-functional team structure.

• The reporting structure is likely within a Design or Product leadership team, with the designer functioning as a hands-on individual contributor. Methodology:

• Data-Driven Design: Decisions are grounded in research and data analysis.

• User-Centricity: The core philosophy is to design with the user's best interests at heart, aiming for delight and satisfaction.

• Iterative Development: The process involves exploring multiple directions, prototyping, testing, and refining solutions.

• Ownership & Freedom: Employees are empowered to take initiative and manage their work autonomously.

• Continuous Improvement: A culture of learning from mistakes and imperfections to drive ongoing enhancement.

Company Website: https://hedvig.com

📝 Enhancement Note: Hedvig's culture appears to be a blend of startup agility and a more established, professional approach to product development. The emphasis on "loveable people" and challenging "general truths" points to a collaborative, open, and innovative environment. The Insurtech industry context means a strong focus on trust, security, and user experience is paramount.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, signifying a mid-to-late career stage. It requires a high degree of autonomy, strategic input, and the ability to mentor or guide less experienced designers. The scope includes owning projects end-to-end, making significant design decisions, and contributing to the overall product vision.

Reporting Structure: The Senior Product Designer will report into a Product or Design leadership position within the R&D organization. They will collaborate closely with Product Managers and Engineering teams, indicating a matrixed reporting or strong cross-functional working relationship.

Operations Impact: The Senior Product Designer's impact will be substantial, directly shaping the user experience of Hedvig's core digital products (Web, iOS, Android) for both external customers and internal teams. Their work will influence customer acquisition, retention, satisfaction, and operational efficiency through internal tools, directly contributing to Hedvig's mission of disrupting the insurance industry with a user-centric approach.

Growth Opportunities:

• Leadership Development: Potential to move into a Lead Product Designer role, managing a team or a specific product area, and mentoring junior designers.

• Specialization: Opportunity to deepen expertise in areas like AI-driven design, accessibility, or complex system design.

• Product Strategy Contribution: Increased involvement in product strategy discussions and roadmap planning.

• Cross-Functional Expertise: Developing a deeper understanding of engineering, product management, and brand strategy through close collaboration.

• Impactful Projects: Leading high-visibility projects that have a direct and measurable impact on Hedvig's business goals and customer satisfaction.

📝 Enhancement Note: As a Senior role in a growing Insurtech company, this position offers significant opportunities for impact and career advancement. The emphasis on ownership and freedom suggests a path for individuals who are proactive and seek to drive change.

🌐 Work Environment

Office Type: Hedvig has newly renovated offices in central Stockholm. This suggests a modern, well-equipped physical workspace designed to foster collaboration and productivity. The "hybrid" work arrangement indicates that employees are expected to work from the office for a portion of the week, with flexibility for remote work.

Office Location(s): The office is located at Birger Jarlsgatan 57B, Stockholm, 113 56, Sweden. This central location offers good accessibility via public transport and is likely situated in a vibrant business district.

Workspace Context:

• Collaborative Spaces: The renovated offices are likely to include dedicated areas for team collaboration, workshops, and brainstorming sessions, crucial for a design role.

• Designed for Creativity: Expect a workspace that supports creative thinking, with access to necessary design tools and technology.

• Team Interaction: The hybrid model means opportunities for in-person interaction with colleagues, fostering team cohesion and spontaneous idea exchange, balanced with focused remote work time.

• Office Dogs: The presence of office dogs adds to a unique, informal, and potentially stress-reducing work atmosphere.

Work Schedule: The role is full-time, implying a standard 40-hour work week. However, Hedvig's culture of "ownership and freedom" suggests that while core hours and collaboration times are important, there might be flexibility in daily start and end times to accommodate individual work styles and peak productivity periods, especially when working remotely.

📝 Enhancement Note: The description of the office and the hybrid model points towards a balanced work environment that values both in-person collaboration and individual focus. The emphasis on "freedom" suggests a mature work culture that trusts employees to manage their time effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and fit with the role.

• Portfolio Presentation & Discussion: A dedicated session where you will present key projects from your portfolio, explaining your design process, challenges, solutions, and the impact of your work. Be prepared to discuss your rationale behind design decisions and how you leveraged research and data.

• Skills-Based Interview: Likely involving a discussion about your experience with specific design tools (Figma), methodologies (UX research, WCAG), and problem-solving scenarios.

• Case Study/Design Challenge: Potentially a take-home assignment or an in-person/virtual design exercise focusing on a specific product problem. This will assess your practical design skills, strategic thinking, and ability to articulate solutions under pressure.

• Team & Culture Fit Interview: Conversations with potential colleagues (Product Managers, Engineers, other Designers) to evaluate collaboration style, cultural alignment with Hedvig's values, and overall fit.

• Final Interview: A discussion with leadership to finalize the decision, potentially focused on strategic vision and long-term contributions.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best demonstrate your UX and UI expertise, problem-solving skills, and impact.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, iteration, testing), the challenges encountered, your design solutions, and the measurable outcomes or impact.

• Highlight Process: Emphasize your thought process, not just the final visuals. Show how you arrived at your solutions.

• Demonstrate Tool Proficiency: Clearly state the tools you used, particularly Figma, and how they facilitated your workflow.

• Focus on Impact: Quantify results whenever possible (e.g., increased conversion rates, reduced task completion time, improved user satisfaction scores).

• Address AI/Innovation: If you have AI-related design experience, ensure it's prominently featured, especially if it aligns with the "Bonus points."

• Accessibility: Explicitly mention how you incorporated accessibility and WCAG standards.

Challenge Preparation:

• Understand Hedvig: Research Hedvig's mission, values, products, and target audience. Understand their position in the Insurtech market.

• Anticipate Design Problems: Think about common challenges in the Insurtech space (e.g., simplifying complex policy information, building trust, streamlining claims processes, improving onboarding).

• Practice Articulation: Be ready to clearly explain your design decisions and strategic thinking. Practice presenting your portfolio and any design challenges.

• Embrace Ambiguity: Be comfortable with open-ended problems and demonstrate how you would approach them with limited information.

📝 Enhancement Note: The interview process is designed to deeply assess both the candidate's design craft and their strategic thinking, as well as their ability to integrate into Hedvig's unique culture. A strong portfolio that tells a compelling story of problem-solving and impact is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaboration. Proficiency is a must.

• Prototyping Tools: Figma's built-in prototyping capabilities, or potentially tools like InVision, Principle, or Framer for more advanced interactions.

• User Research Platforms: Tools for conducting remote usability tests and gathering feedback (e.g., UserTesting.com, Lookback, Maze).

• Design System Management: Familiarity with creating, maintaining, and scaling design systems.

Analytics & Reporting:

• While not primary design tools, understanding how to interpret data from analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to inform design decisions is crucial.

• Familiarity with A/B testing methodologies and tools to measure the impact of design changes. CRM & Automation:

• Understanding of how design impacts user journeys within CRM systems (though direct CRM management is not a primary responsibility for this role).

• Awareness of how design integrates with marketing automation and customer communication platforms. Other Potential Tools:

• Collaboration Tools: Slack, Jira, Confluence for team communication and project management.

• Whiteboarding Tools: Miro, Mural for remote brainstorming and collaborative design sessions.

• AI Tools: Awareness of AI applications in design, such as AI-powered design assistants or generative AI tools, as mentioned in the "Bonus points."

📝 Enhancement Note: The core technology stack revolves around Figma and user research tools. However, a Senior Product Designer is expected to have a broader understanding of the digital product development ecosystem, including analytics and how design contributes to business objectives.

👥 Team Culture & Values

Operations Values:

• Customer Love: A fundamental principle aiming to create genuinely positive experiences for users, making insurance less of a chore and more of a trusted service.

• Ownership: Individuals are empowered and expected to take responsibility for their work and drive initiatives forward independently.

• Challenging the Status Quo: A culture that encourages questioning assumptions and seeking innovative solutions, especially in a traditional industry like insurance.

• Transparency & Trust: Open communication and building trust are key to both internal team dynamics and customer relationships.

• Continuous Learning & Improvement: A commitment to learning from mistakes, embracing new technologies (like AI), and constantly refining processes and products.

• Collaboration: Working effectively across disciplines (design, engineering, product, brand) is essential for success.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product Managers and Engineers, fostering a shared understanding of goals and challenges.

• Open Feedback: A culture that encourages constructive feedback exchange to improve designs and processes.

• Knowledge Sharing: Team members are encouraged to share insights, best practices, and learnings.

• Agile & Iterative: The collaboration style likely supports agile methodologies, with iterative design cycles and frequent communication.

• Respectful Debate: While challenging "general truths," the environment likely fosters respectful discourse where ideas are debated on merit.

📝 Enhancement Note: Hedvig's culture is clearly defined around positive customer relationships, employee empowerment, and a forward-thinking, innovative mindset. A candidate who thrives in a collaborative, autonomous, and improvement-focused environment will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Tradition: Designing for the insurance industry requires balancing cutting-edge digital experiences with the need for trust, security, and clarity, which can be traditional concerns for users.

• Scaling Design Systems: As Hedvig grows, maintaining and evolving a robust design system to ensure consistency across an expanding product suite will be a continuous challenge.

• Integrating AI Seamlessly: Effectively incorporating AI features into user interfaces in a way that genuinely simplifies tasks without overwhelming users or compromising trust presents a unique design challenge.

• Cross-Platform Consistency: Ensuring a cohesive and high-quality experience across Web, iOS, and Android requires meticulous attention to detail and strong collaboration.

• Navigating a Fast-Paced Environment: Working in a growing Insurtech company means adapting to rapid changes, shifting priorities, and a dynamic market.

Learning & Development Opportunities:

• AI in Design: Opportunity to explore and implement cutting-edge AI applications in product design, potentially becoming a subject matter expert.

• Insurtech Innovation: Deep dive into the unique challenges and opportunities within the Insurtech sector, contributing to industry disruption.

• Leadership & Mentorship: Potential to grow into leadership roles, guide junior designers, and influence product strategy.

• Cross-Disciplinary Growth: Gaining deeper insights into product management, engineering, and brand strategy through close collaboration.

• Professional Certifications: Access to budgets for design conferences, workshops, and relevant certifications to enhance skills.

📝 Enhancement Note: The challenges presented are inherent to a senior role in a growing, innovative tech company, particularly within a regulated industry like Insurtech. These challenges also represent significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned a project from problem definition to implementation. What were the key challenges, and how did you overcome them?" (Assesses ownership, process, problem-solving)

• "How do you balance user needs with business objectives and technical constraints in your design process?" (Assesses strategic thinking, collaboration)

• "Walk us through a complex UX challenge you solved. How did you use research and data to inform your decisions, and what was the impact?" (Assesses UX skills, data-driven approach, impact orientation)

• "How would you approach designing a new feature that incorporates AI to simplify a user's task? What are the potential pitfalls?" (Assesses AI design thinking, user-centricity) Company & Culture Questions:

• "What excites you about Hedvig's mission and our approach to disrupting the insurance industry?" (Assesses alignment with company values and industry interest)

• "How do you contribute to a culture of ownership and freedom in a team environment?" (Assesses cultural fit, proactivity)

• "Describe your ideal collaboration style with product managers and engineers." (Assesses teamwork, communication)

• "How do you stay updated on new design tools and technologies, and how do you evaluate their potential impact?" (Assesses continuous learning, innovation mindset) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, use a clear "Problem -> Process -> Solution -> Impact" structure.

• Show, Don't Just Tell: Use visuals (mockups, wireframes, prototypes) to illustrate your points effectively.

• Be Conversational: Engage the interviewer, ask clarifying questions, and be open to feedback during the presentation.

• Highlight Your Role: Clearly define your responsibilities and contributions, especially if it was a team project.

• Quantify Impact: Whenever possible, present metrics and data that demonstrate the success of your designs.

• Prepare for Deep Dives: Be ready to elaborate on specific design decisions, user research findings, or technical considerations.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, a deep understanding of the design process, and alignment with Hedvig's values of ownership, customer focus, and innovation.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Hedvig's Teamtailor careers page.

• Curate Your Portfolio: Select 3-5 of your most impactful UX/UI design projects. Ensure each project clearly outlines the problem, your role, your process (including research and iteration), the solutions you designed, and the measurable outcomes. Prioritize projects that showcase your Figma proficiency and ability to design for multiple platforms (Web, iOS, Android).

• Optimize Your Resume: Tailor your resume to highlight your years of experience, key skills in UX/UI design, Figma expertise, user research methodologies, and any experience with AI integration or Insurtech. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio projects. Be ready to articulate your design rationale, decision-making process, and how you incorporated user feedback and data. Prepare to discuss your understanding of accessibility (WCAG).

• Research Hedvig: Thoroughly understand Hedvig's mission, values, products, and their position in the Insurtech market. Be prepared to articulate why you are excited about this specific opportunity and how your skills align with their culture of innovation and customer-centricity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.