Senior UX Strategist

📍 Job Overview

Job Title: Senior UX Strategist

Company: Havas Group (Ledger Bennett)

Location: London, United Kingdom

Job Type: FULL_TIME

Category: User Experience (UX) Strategy & Design / Operations

Date Posted: 2026-05-12

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic definition and execution of user experiences for complex B2B digital platforms and campaigns, focusing on enhancing user journey optimization and customer lifecycle value.

• Drive usability, information architecture, and user validation through rigorous research and testing, ensuring alignment with both client business objectives and end-user needs.

• Develop and present compelling UX strategies, frameworks, and wireframes to clients, acting as a trusted advisor and advocating for user-centered design principles.

• Play a pivotal role in shaping and growing the agency's UX capabilities, including establishing standardized processes, influencing overall strategy, and mentoring junior team members.

• Collaborate cross-functionally with strategy, creative, development, and client teams to ensure seamless integration and delivery of high-impact digital solutions.

📝 Enhancement Note: While the title is "Senior UX Strategist," the responsibilities, particularly around shaping agency capabilities, establishing processes, and potential team growth, indicate a significant operational component. This role bridges strategic UX leadership with the development of internal operational frameworks for the UX discipline, aligning with Revenue Operations and GTM strategy through enhanced customer experience.

📈 Primary Responsibilities

• Spearhead UX strategy development for diverse client engagements, from initial discovery and research phases through to final delivery and ongoing optimization.

• Translate complex business objectives, campaign goals, and B2B marketing strategies into clear, actionable, and user-centered experience strategies that drive "Forever Customer" acquisition and retention.

• Facilitate critical client and internal workshops, including discovery sessions, customer journey mapping, and information architecture definition, to align stakeholders and conceptualize optimal user pathways.

• Serve as a primary point of contact and trusted advisor for clients, confidently articulating and defending UX recommendations, design decisions, and strategic rationale.

• Define and refine comprehensive site structures, intuitive navigation systems, and logical content hierarchies to ensure seamless user journeys and efficient information discovery.

• Create detailed sitemaps, user flows, and scalable information architecture frameworks that form the backbone of robust digital experiences.

• Produce clear, functional, low- to mid-fidelity wireframes that effectively communicate layout, structural elements, interaction patterns, and key content prioritization.

• Plan, execute, and synthesize insights from various user research methodologies, including moderated and unmoderated usability testing, to inform iterative design improvements.

• Partner closely with UX/UI designers to ensure a smooth, collaborative handoff of wireframes and experience frameworks, maintaining UX integrity throughout the visual design and development phases.

• Work cross-functionally with strategy, creative, account management, and development teams to ensure holistic project success and integrated campaign delivery.

• Define, document, and evolve the agency’s core UX methodologies, best practices, and operational toolkits to enhance efficiency and impact.

• Identify and champion opportunities to embed UX principles and processes earlier in the client engagement lifecycle, driving proactive rather than reactive design solutions.

• Contribute strategic UX insights and innovative approaches to new business pitches, client proposals, and agency thought leadership initiatives.

• Support the hiring, mentoring, and professional development of junior UX practitioners, laying the groundwork for scaling the agency's UX team.

📝 Enhancement Note: The responsibilities highlight a dual focus: direct client-facing UX strategy and internal operational development of the UX function. The emphasis on "Forever Customers," B2B marketing, and translating business objectives into user experiences indicates a strong connection to GTM and revenue enablement through superior customer journeys.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction (HCI), Psychology, Marketing, or a related field, or equivalent practical experience.

Experience:

• 5-10 years of progressive experience in UX strategy, information architecture, UX research, or a closely related discipline, preferably within a digital agency, consultancy, or in-house B2B marketing environment.

• Demonstrated experience leading UX initiatives for complex, large-scale digital projects, including websites, web applications, and integrated digital campaigns.

Required Skills:

• UX Strategy & Leadership: Proven ability to define and articulate a clear UX vision, lead client engagements, and act as a strategic advisor.

• Information Architecture (IA): Deep expertise in creating sitemaps, content hierarchies, navigation systems, and scalable IA frameworks for complex digital products.

• User Research & Testing: Hands-on experience planning, conducting, and synthesizing results from usability testing (moderated/unmoderated), user interviews, and other qualitative research methods.

• Wireframing & Prototyping: Proficiency in creating detailed low- to mid-fidelity wireframes that clearly define layout, interaction patterns, and functional requirements.

• User Flow & Journey Mapping: Skill in designing intuitive user flows and comprehensive customer journey maps that optimize the user experience across touchpoints.

• Stakeholder Management: Exceptional communication, presentation, and interpersonal skills to effectively manage client relationships and collaborate with diverse internal teams.

• Tool Proficiency: Demonstrated expertise in industry-standard UX tools such as Figma, Miro, Axure, Sketch, or similar for wireframing, prototyping, and collaboration.

• User-Centered Design Principles: A strong understanding of core usability principles, accessibility standards (WCAG), and human-computer interaction best practices.

• B2B Marketing Acumen: Understanding of B2B marketing dynamics, customer acquisition, and retention strategies, particularly in driving long-term customer value.

Preferred Skills:

• Experience in developing and implementing UX methodologies and best practices within an agency setting.

• Familiarity with A/B testing and conversion rate optimization (CRO) principles.

• Knowledge of SEO best practices and their integration into UX design.

• Experience mentoring or managing junior UX designers or researchers.

• Familiarity with analytics platforms (e.g., Google Analytics) for understanding user behavior.

📝 Enhancement Note: The "Success in This Role Looks Like" section provided by the company directly informs the desired outcomes of the required skills, emphasizing strategic impact, client confidence, and operational maturity. The AI-derived "5-10 years" experience aligns well with "Senior" and the need for operational development alongside strategic leadership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Strategic UX Leadership: Showcase at least 2-3 comprehensive case studies detailing your leadership of UX strategy for significant client projects, highlighting your role from discovery through to execution.

• Information Architecture Examples: Include examples of detailed sitemaps, robust navigation structures, and well-defined content hierarchies that demonstrate your ability to organize complex information logically.

• User Flow & Journey Map Demonstrations: Present visual representations of user flows and customer journey maps, illustrating how you've mapped and optimized user interactions for clarity and efficiency.

• Wireframing & Interaction Design: Provide examples of low- to mid-fidelity wireframes, emphasizing clear layout, interaction patterns, and the rationale behind design decisions, showing how they translate business goals into user actions.

• User Research & Testing Outputs: Include anonymized examples of usability test plans, key findings reports, and actionable recommendations derived from user research.

• Demonstrated Impact: Quantify the impact of your UX strategies where possible, using metrics such as improved conversion rates, reduced bounce rates, increased user engagement, or enhanced customer satisfaction.

Process Documentation:

• Methodology Definition: Examples of how you have documented or proposed UX methodologies, workflows, or best practices for an agency or team.

• Workshop Facilitation Materials: Samples of materials used for discovery workshops, journey mapping sessions, or IA definition meetings.

• Design Handoff Guidelines: Evidence of creating clear documentation or guidelines for handing off UX designs to UI designers and development teams.

• Process Improvement Proposals: Any documentation showcasing proposals or implementations for improving existing UX processes to enhance efficiency or effectiveness.

📝 Enhancement Note: The role's emphasis on "shaping and growing the agency’s UX offering" and "establish processes" strongly implies a need for candidates to demonstrate not just their design skills but also their ability to operationalize UX within an agency context. The portfolio should reflect this dual capability.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health & Wellness: Access to private medical insurance, dental coverage, and wellness programs.

• Retirement Savings: Pension scheme with employer contributions, supporting long-term financial planning.

• Professional Development: Opportunities for training, conferences, certifications, and access to industry resources to enhance UX skills and knowledge.

• Generous Paid Time Off: Competitive annual leave allowance, plus public holidays, to ensure work-life balance.

• Hybrid Work Model: Flexibility to balance remote work with in-office collaboration, fostering a productive and adaptable work environment.

• Employee Assistance Program: Confidential support services for personal and professional well-being.

• Global Network Access: Opportunities to collaborate with colleagues across Havas Group's international network.

Working Hours:

• Standard full-time hours are typically 40 hours per week, Monday to Friday. The role offers a hybrid work arrangement, allowing for flexibility in balancing remote work with necessary in-office collaboration.

📝 Enhancement Note: A salary range has been estimated based on the London location, seniority level, and the typical compensation for UX Strategy roles in a large agency network like Havas Group. Research was conducted using aggregated salary data from reputable sources for the UK market, adjusted for the specified experience level.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising (specifically within the B2B integrated agency sector). Havas Group is a global leader in this space, focusing on "radical relevance" and "intelligent customer experiences." Ledger Bennett, as part of Havas Group, specializes in transforming one-time buyers into "Forever Customers" through data, creativity, and media.

Company Size: Havas Group is a large, global network. While Ledger Bennett operates with an entrepreneurial spirit, the backing of Havas means access to significant resources and a vast talent pool. This offers a blend of agility and scale.

Founded: Ledger Bennett was founded in 1985, bringing over 40 years of B2B expertise. Havas Group has a much longer history, tracing its origins back to 1835. This rich heritage signifies stability, deep industry knowledge, and established client relationships.

Team Structure:

• The UX team, while potentially nascent in terms of formal structure, will operate within a larger integrated agency model.

• Reporting lines will likely involve a direct report to a Head of Digital, Creative Director, or a similar senior leadership role within Ledger Bennett or Havas.

Methodology:

• Data-Driven Insights: Emphasis on using data to understand user behavior, inform strategies, and measure impact, aligning with the agency's focus on "radical relevance."

• User-Centered Design: Core to the UX function, ensuring all design decisions are grounded in user needs and business objectives.

• Integrated Approach: Combining data, creativity, and media to deliver holistic marketing solutions, requiring seamless collaboration across disciplines.

• Agile & Iterative Processes: The nature of digital projects and client work often necessitates agile methodologies for efficient delivery and continuous improvement.

Company Website: https://www.havas.com/ and https://ledgerbennett.com/

📝 Enhancement Note: The context of Ledger Bennett within Havas Group is crucial. It signifies a large, established organization with a global reach, offering both stability and opportunities for growth, while Ledger Bennett provides a specialized B2B focus and an entrepreneurial environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior individual contributor with significant influence and potential for team leadership. It sits at a mid-to-senior level within the UX discipline, requiring strategic thinking, client management, and a proactive approach to developing operational frameworks.

Reporting Structure: The Senior UX Strategist will likely report to a Director-level or VP-level executive within Ledger Bennett or the broader Havas Group, such as a Head of Strategy, Chief Creative Officer, or Head of Digital. This direct access to senior leadership facilitates strategic input and influence.

Operations Impact: The role's impact is multi-faceted:

• Client Success: Directly influences the success of client digital initiatives by improving user experience, driving engagement, and contributing to conversion and retention goals, thereby impacting client revenue and loyalty.

• Agency Capability: Plays a critical role in defining and maturing the agency's UX offering, establishing operational processes and best practices that enhance service delivery efficiency and effectiveness.

• Team Development: Has the opportunity to build and nurture a UX team, shaping the talent pipeline and ensuring the agency has robust capabilities for future growth.

Growth Opportunities:

• Leadership Trajectory: Clear path towards a Head of UX or similar leadership role, responsible for a larger team, broader strategic vision, and P&L responsibility for the UX offering.

• Specialization & Expertise: Opportunity to deepen expertise in specific areas of UX, such as service design, accessibility, or B2B customer journey optimization, becoming a recognized subject matter expert.

• Cross-Functional Leadership: Potential to lead cross-functional initiatives that integrate UX with broader marketing and business strategies across Havas Group.

• Mentorship & Development: Formal opportunities to mentor junior talent, contribute to training programs, and develop leadership and people management skills.

📝 Enhancement Note: The description explicitly mentions "shaping and growing the agency’s UX offering" and the "opportunity to establish processes, influence strategy, and build a UX team over time." This indicates significant growth potential beyond a pure individual contributor role, moving into operational leadership.

🌐 Work Environment

Office Type: The role is based in "Havas Village London," suggesting a modern, collaborative office environment designed to foster innovation and teamwork. This type of "village" concept often implies a hub for various Havas agencies, promoting cross-pollination of ideas and talent.

Office Location(s): Havas Village London, United Kingdom. Specific address details would typically be provided during the application process, but its presence in London signifies a prime business location.

Workspace Context:

• Collaborative Hub: The "Havas Village" concept suggests an open, dynamic workspace designed to encourage serendipitous interactions and cross-team collaboration, vital for integrated agency work.

• Resource Access: Employees likely have access to state-of-the-art technology, design tools, and potentially dedicated research facilities or studios.

• Team Interaction: Opportunities to engage directly with UX/UI designers, strategists, creatives, developers, and account teams, fostering a rich learning and working environment.

Work Schedule:

• The role is full-time (40 hours/week) with a hybrid work arrangement. This allows for a balance between focused, remote work (e.g., deep work on wireframes, research synthesis) and essential in-office collaboration (e.g., client workshops, team brainstorming, strategic planning sessions).

📝 Enhancement Note: The "Havas Village" description implies a structured but dynamic office environment focused on collaboration and innovation, typical of large, modern advertising and marketing groups. The hybrid model is standard for such roles, balancing individual focus with team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and alignment with the role's core requirements.

• Hiring Manager Interview: A more in-depth discussion with the hiring manager (likely a senior UX or Digital lead) focusing on your experience, strategic approach, and understanding of B2B UX.

• Portfolio Presentation & Case Study: A dedicated session where you present your portfolio, focusing on 1-2 key case studies that demonstrate your leadership in UX strategy, IA, and user research. Expect to discuss your process, rationale, and the impact of your work.

• Cross-Functional/Team Interview: Meet with potential collaborators (e.g., UX/UI designers, strategists, account managers) to assess teamwork, communication, and how you integrate UX into broader project workflows.

• Senior Leadership/Final Interview: A final conversation with a senior executive to discuss your vision for UX within the agency, your leadership potential, and overall strategic alignment.

Portfolio Review Tips:

• Strategic Storytelling: Frame your portfolio around the narrative of solving business problems through user-centered design. Highlight the "why" behind your decisions, not just the "what."

• Focus on Impact: Quantify results wherever possible. Use metrics to demonstrate how your UX strategies improved performance, client satisfaction, or business outcomes.

• Showcase Process: Clearly articulate your UX process, from discovery and research to ideation, wireframing, testing, and iteration. Demonstrate your ability to adapt your approach to different project needs.

• Client-Facing Experience: Emphasize your ability to manage client expectations, present confidently, and build strong stakeholder relationships.

• Operational Contribution: If possible, subtly weave in examples of how you've contributed to process improvements or operational efficiency within previous roles, aligning with the role's growth potential.

Challenge Preparation:

• UX Strategy Challenge: You might be given a brief for a hypothetical B2B client or campaign and asked to outline your approach to defining the UX strategy, including key research questions, IA considerations, and initial wireframing concepts.

• Problem-Solving Scenario: Be prepared to discuss how you would approach a specific UX challenge presented by the interviewer (e.g., low conversion rates on a landing page, complex user onboarding).

• Process Improvement Discussion: Anticipate questions about how you would establish or improve UX processes within an agency setting, drawing on your experience in methodology definition and best practices.

📝 Enhancement Note: The emphasis on "shaping and growing the agency’s UX offering" suggests that interviewers will be looking for more than just design skills; they'll be assessing your strategic vision for UX operations and your ability to contribute to the agency's development.

🛠 Tools & Technology Stack

Primary Tools:

• Wireframing & Prototyping: Figma (primary, highly likely), Axure RP (strong possibility for complex interactions), Sketch (less likely as primary but good to know).

• Collaboration & Ideation: Miro (essential for workshops, journey mapping, IA structuring), Mural (alternative to Miro).

• User Research & Testing: Tools like UserTesting.com, Lookback, Maze, or proprietary platforms depending on client needs. Proficiency in planning and conducting moderated sessions is key.

• Documentation: Confluence, Notion, or similar for documenting processes, research findings, and design specifications.

Analytics & Reporting:

• Web Analytics: Google Analytics (essential for understanding user behavior and measuring impact), Adobe Analytics (potential alternative).

• Heatmaps & Session Recording: Tools like Hotjar or FullStory to visualize user interactions and identify pain points.

CRM & Automation:

• While not directly managing CRM/automation systems, an understanding of how UX integrates with these platforms (e.g., Salesforce, HubSpot) and how user data fuels personalized experiences is beneficial. Familiarity with how marketing automation impacts user journeys would be a plus.

📝 Enhancement Note: The explicit mention of Figma, Miro, and Axure in the job description makes them critical skills to highlight. Understanding how UX strategy connects with analytics and CRM systems is also crucial for a role focused on business impact and customer lifecycle value.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A deep commitment to understanding and serving client needs, translating them into exceptional user experiences that drive business results.

• Excellence & Craftsmanship: A dedication to high-quality design, rigorous research, and meticulous attention to detail in all aspects of UX strategy and execution.

• Collaboration & Integration: A belief in the power of teamwork, fostering open communication and seamless integration with creative, strategy, and development disciplines.

• Innovation & Curiosity: A drive to explore new ideas, technologies, and methodologies to push the boundaries of B2B marketing and customer experience.

• Data-Informed Decision-Making: A commitment to using data and user insights to guide strategies, validate designs, and measure success, aligning with the agency's focus on "radical relevance."

Collaboration Style:

• Cross-Functional Partnership: Proactive engagement with account managers, strategists, copywriters, art directors, and developers to ensure UX is embedded throughout the project lifecycle.

• Facilitative Leadership: A style that encourages participation, fosters diverse perspectives, and guides teams towards consensus and effective solutions, particularly in workshops and design reviews.

• Feedback-Driven Improvement: An open attitude towards constructive feedback, using it to refine designs, processes, and personal skills, contributing to a culture of continuous learning.

• Shared Ownership: A mentality that promotes collective responsibility for project success, with UX playing a pivotal role in aligning diverse team efforts towards common goals.

📝 Enhancement Note: The company's emphasis on "entrepreneurial spirit," "global scale," and "radical relevance" suggests a culture that values innovation, collaboration, and a results-oriented approach, all while maintaining a strong client focus.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategic Vision with Tactical Execution: Effectively translating high-level strategic goals into actionable UX deliverables that can be implemented within project timelines and budgets.

• Navigating Complex B2B Landscapes: Understanding and addressing the unique needs, decision-making processes, and technical requirements of diverse B2B clients and their user bases.

• Establishing and Scaling UX Operations: Building robust, repeatable UX processes and methodologies within an agency environment, and potentially growing a team from the ground up.

• Measuring and Demonstrating UX Impact: Quantifying the value of UX initiatives to clients and stakeholders, proving ROI and securing buy-in for user-centered approaches.

Learning & Development Opportunities:

• Advanced UX Methodologies: Opportunities to explore and implement cutting-edge UX techniques, service design principles, and advanced research methods.

• B2B Industry Specialization: Deepen expertise in specific B2B sectors, understanding their unique market dynamics and user needs.

• Leadership & Management Training: Develop skills in team leadership, mentorship, operational management, and strategic planning for the UX discipline.

• Industry Exposure: Access to Havas Group's extensive network, industry conferences, and thought leadership events to stay abreast of emerging trends in marketing, technology, and user experience.

📝 Enhancement Note: The role's dual nature of client leadership and internal operational development presents unique challenges and opportunities for growth in both strategic UX and organizational development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the UX strategy for a B2B client looking to increase customer retention and lifetime value?" (Focus on research, mapping, and strategic pillars).

• "Describe a time you had to advocate for a user-centered design decision that was met with resistance from a client or internal stakeholder. How did you handle it?" (Emphasize communication, data, and negotiation skills).

Company & Culture Questions:

• "How do you see UX contributing to Ledger Bennett's mission of creating 'Forever Customers'?" (Connect UX to customer lifecycle and long-term value).

• "How would you go about establishing and documenting UX best practices and methodologies for an agency that is looking to grow its UX offering?" (Focus on process, standardization, and team enablement).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your case studies with a clear beginning (challenge/objective), middle (your process, solutions, and rationale), and end (results, impact, and learnings).

• Visual Clarity: Ensure your wireframes, sitemaps, and user flows are clean, well-annotated, and easy to understand. Use high-fidelity mockups sparingly if they support the strategic narrative.

• Quantify Everything Possible: Present metrics that demonstrate the success of your work. If exact numbers aren't available, discuss the types of metrics you would track and how you would measure success.

• Showcase Your Role: Be explicit about your specific contributions, especially in team environments and client-facing scenarios.

📝 Enhancement Note: Expect questions that probe your strategic thinking, client management skills, and your ability to not only execute UX but also to operationalize and grow a UX function within an agency context.

📌 Application Steps

To apply for this operations and strategy position:

• Submit your application through the provided Workday link.

• Tailor Your Resume: Highlight experience in UX strategy, information architecture, user research, and client leadership, using keywords from the job description such as "B2B," "Forever Customers," "user-centered design," and "wireframing." Quantify achievements where possible.

• Curate Your Portfolio: Select 2-3 strong case studies that best demonstrate your strategic UX leadership, IA skills, research capabilities, and client-facing experience. Ensure they showcase your impact and process clearly.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on storytelling, clear articulation of your process, and the business impact of your work. Be ready to discuss your approach to operationalizing UX.

• Research Havas Group & Ledger Bennett: Understand their mission, values, and recent work, particularly in B2B marketing. Formulate ideas on how your UX expertise aligns with their goals and how you can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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