Senior Product Designer – Owned Channels

📍 Job Overview

Job Title: Senior Product Designer – Owned Channels

Company: JobBusters AB (Client)

Location: Stockholm, Sweden

Job Type: FULL_TIME (Consultant via JobBusters)

Category: Product Design / UX/UI Design

Date Posted: 2026-09-01

Experience Level: Mid-Senior (5-10 years implied)

Remote Status: Hybrid

🚀 Role Summary

• Drive the design and optimization of customer-facing communication experiences across key owned digital channels, including email and push notifications.

• Develop and implement scalable UI patterns, templates, and components to ensure consistent brand experiences and enable effective personalization.

• Lead the discovery, concept development, prototyping, and validation phases for new communication initiatives and customer lifecycle programs.

• Foster strong collaboration with cross-functional teams, including CRM, Marketing, Loyalty, Product, and Engineering, to align design solutions with business objectives.

• Leverage both qualitative user research and quantitative data analysis to inform design decisions and enhance customer engagement metrics.

📝 Enhancement Note: This role is positioned as a Senior Product Designer focusing on "Owned Channels," which implies a strategic responsibility for customer communication touchpoints beyond traditional product interfaces. The emphasis on email and push notifications, coupled with CRM and lifecycle marketing, suggests a strong connection to Go-To-Market (GTM) and customer engagement operations. The role is a fixed-term consultant position, requiring adaptability and a results-oriented approach within a defined project scope.

📈 Primary Responsibilities

• Design and optimize customer-facing communication experiences across email, push notifications, and other owned digital channels, ensuring a seamless and engaging user journey.

• Create and maintain a library of scalable UI patterns, templates, and reusable components to support personalization efforts and uphold brand consistency across all owned communication touchpoints.

• Proactively drive the end-to-end design process for new communication initiatives, from initial discovery and ideation through concept development, prototyping, and rigorous user validation.

• Collaborate closely with internal stakeholders across CRM, Marketing, Loyalty, Product Management, and Engineering teams to translate business objectives and customer insights into effective design solutions.

• Utilize a blend of qualitative user feedback (e.g., interviews, usability testing) and quantitative data (e.g., engagement metrics, A/B test results) to validate design hypotheses and iteratively improve customer engagement.

• Contribute significantly to the overarching communication strategy by enhancing the relevance, usability, and overall customer value delivered across all owned touchpoints.

• Champion user-centered design principles and advocate for the customer throughout the product development lifecycle, ensuring designs meet both user needs and business goals.

• Stay abreast of industry best practices, emerging trends in digital communication, and evolving customer expectations to continuously innovate and improve owned channel experiences.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant strategic input. The focus on "scalable UI patterns, templates, and components" points towards a need for design system thinking and efficiency in implementation. The requirement to "drive discovery, concept development, prototyping and validation" indicates a leadership expectation in the design process, even within a consultant role. The explicit mention of "qualitative and quantitative insights" underscores the data-driven nature of the role, aligning it with operational efficiency and performance measurement.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Graphic Design, or a related field is often preferred for senior roles in product design. Equivalent practical experience will also be strongly considered. Experience:

• A minimum of 5-10 years of progressive experience in Product Design and UI Design, with a proven track record of delivering high-quality digital experiences.

• Demonstrated experience in designing for communication-focused products and services, specifically including email, push notifications, and/or CRM platforms.

• Experience working within a fast-paced, global organization, preferably within the retail or e-commerce sector.

• Proven ability to independently manage and drive design projects from initial concept through to final delivery, demonstrating strong project management and organizational skills. Required Skills:

• Product Design & UI Design Expertise: Strong portfolio showcasing a deep understanding of user-centered design principles and the ability to create intuitive, aesthetically pleasing, and effective user interfaces for digital products.

• Communication Channel Design: Specific experience designing for email campaigns, push notifications, and other direct-to-customer communication channels.

• Figma Proficiency: Advanced skills in Figma for design, prototyping, and collaboration.

• Prototyping Tools: Proficiency with various prototyping tools to effectively communicate design concepts and user flows.

• Design Systems & Component-Based Design: Experience in creating, implementing, and maintaining design systems, including a strong understanding of component-based design principles for scalability and consistency.

• Customer Journey Mapping: Solid understanding of customer journeys, user segmentation, and how to design for different stages of the customer lifecycle.

• Personalization & Lifecycle Marketing: Knowledge of personalization strategies and lifecycle marketing principles as they apply to communication design.

• Omnichannel Experience Design: Ability to design cohesive experiences across multiple touchpoints within an omnichannel strategy.

• Data-Informed Design: Experience using both qualitative (user research, usability testing) and quantitative data (analytics, A/B testing) to inform design decisions and measure impact.

Preferred Skills:

• Experience with CRM platforms and marketing automation tools.

• Familiarity with A/B testing methodologies and their application in design optimization.

• Understanding of front-end development principles (HTML, CSS) to facilitate collaboration with engineering teams.

• Experience in the retail or e-commerce industry.

• Familiarity with accessibility standards (WCAG).

📝 Enhancement Note: The "5-10 years" experience level is inferred from the "Senior" title and the breadth of responsibilities, which include driving discovery and validation. The emphasis on specific channels (email, push notifications) and related concepts (CRM, personalization, lifecycle marketing) is critical for candidates to highlight in their applications and portfolios. Proficiency in Figma is a key technical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate End-to-End Design Process: Showcase at least 2-3 comprehensive case studies detailing your involvement from initial problem definition and user research through concept ideation, prototyping, user testing, and final design delivery.

• Highlight Communication Channel Expertise: Include examples specifically related to email design, push notification strategy, or other CRM-driven communication flows, illustrating how you've optimized these for engagement and conversion.

• Showcase Design System & Component Usage: Provide examples of how you've contributed to or utilized design systems and component libraries to ensure scalability, consistency, and efficiency in your designs.

• Illustrate Data-Driven Decision-Making: Clearly articulate how you've used qualitative and quantitative insights (e.g., user feedback, A/B test results, analytics data) to inform your design decisions and measure the impact of your work.

• Visual Polish & Usability: Ensure the portfolio itself is well-organized, visually appealing, and easy to navigate, demonstrating your own design sensibilities.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing and optimizing user workflows, particularly for communication sequences and customer journeys.

• System Implementation Standards: Demonstrate an understanding of how to design for various platforms and systems (e.g., email marketing platforms, CRM integrations), considering their technical constraints and capabilities.

• Measurement & Performance Analysis: Clearly articulate how you define success metrics for your designs and how you analyze performance data to identify areas for improvement and iterate on solutions.

📝 Enhancement Note: The portfolio is a critical component for this role. Candidates must go beyond simply showcasing final designs and instead focus on demonstrating their strategic thinking, problem-solving process, and ability to drive measurable outcomes through design. Specific examples related to owned channels and data-driven iteration are paramount.

💵 Compensation & Benefits

Salary Range:

• Based on the Senior Product Designer title, 5-10 years of experience, and the Stockholm, Sweden location, a competitive consultant rate would typically range from 45,000 SEK to 65,000 SEK per month (gross). This estimate is based on industry benchmarks for senior UX/Product Designers in the Stockholm tech and consulting market, considering the temporary nature of the contract and the specialized skills required for owned channels. The final rate will depend on the candidate's specific experience, skills, and negotiation. Benefits (Provided by JobBusters as Employer of Record):

• Secure employment with a collective bargaining agreement.

• Comprehensive insurance coverage.

• Occupational pension plan.

• Wellness allowance for health and leisure activities.

• Employee discounts and offers through Benifex (covering transport, healthcare, etc.).

• Flex pension options.

• Access to Lifeplan pension advisory service.

• Additional compensation during parental leave.

• Access to occupational health services.

• Long-term assignments with opportunities for extension.

• Dedicated Consultant Manager for ongoing personal support and career guidance.

• Opportunities to build valuable experience, expand professional networks, and advance future career prospects. Working Hours:

• Full-time, 100% (approximately 40 hours per week).

• Hybrid working model, allowing for a blend of in-office collaboration and remote work. Specific days in the office are to be agreed upon with the client team.

📝 Enhancement Note: The salary range is an estimate for a consultant role in Stockholm, Sweden, for a senior-level designer with specialized skills. It's important for candidates to understand that this is a consultant position via JobBusters, meaning JobBusters acts as the employer and provides the listed benefits. The hybrid model implies a need for flexibility and on-site presence in Stockholm.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global Retail. This means the company operates in a competitive, fast-paced environment with a strong focus on customer acquisition, retention, and brand experience. Operations and design efforts directly impact sales and customer loyalty.

Company Size: Global organization with modern offices in Stockholm. While the exact size isn't specified, "global retail company" suggests a large enterprise with significant operational scale. This implies established processes but also potential for bureaucracy, requiring designers to be adept at navigating larger organizations.

Founded: Not specified, but implied to have a history of operation and global presence.

Team Structure:

• Cross-functional Collaboration: The role explicitly requires close collaboration with teams within CRM, Marketing, Loyalty, Product, and Engineering. This indicates a matrixed or project-based team structure where design is integrated into broader initiatives.

• Design Team Integration: While not explicitly detailed, it's likely the Senior Product Designer will be part of a broader design or product team, reporting to a Design Lead or Product Manager, and working alongside other designers, product managers, and engineers.

• Stakeholder Management: Success will depend on effectively communicating design rationale and collaborating with diverse stakeholders who may have varying priorities.

Methodology:

• Customer-Centric Approach: The role emphasizes using customer insights to inform design decisions, suggesting a strong focus on user research and data analysis.

• Iterative Design: The mention of "prototyping and validation" and "using insights to inform design decisions and improve" points towards an agile and iterative design methodology.

• Data-Driven Optimization: The requirement to use quantitative insights for improvement signals a data-driven approach to design, aiming for measurable outcomes and continuous enhancement of communication effectiveness.

Company Website: https://www.jobbusters.se (for JobBusters AB, the hiring agency)

📝 Enhancement Note: The company is a global retailer, which is a crucial context. This means the design work will have a direct and significant impact on revenue and customer loyalty. The emphasis on owned channels suggests a strategic focus on direct customer relationships and retention marketing. The consultant nature of the role means integrating into an existing team and culture quickly.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level implies a significant degree of autonomy, strategic thinking, and the ability to mentor or guide less experienced designers. The focus on "owned channels" and communication strategy suggests a specialization within the broader product design field, with potential for growth into areas like Customer Engagement Design, CRM Design Strategy, or Lead Product Design roles.

Reporting Structure: While specific reporting lines are not detailed, a Senior Product Designer typically reports to a Design Lead, Head of Design, or a Product Manager. Collaboration will be extensive with Marketing, CRM, and Engineering teams.

Operations Impact: The role's impact is directly tied to enhancing customer engagement, driving loyalty, and ultimately influencing revenue through more effective and personalized communication strategies across owned channels. Successful design in this area can lead to higher conversion rates, increased customer lifetime value, and improved brand perception.

Growth Opportunities:

• Specialization: Deepen expertise in customer communication design, personalization engines, and CRM integration.

• Strategic Influence: Contribute to the overarching communication and engagement strategy of a global retail brand.

• Leadership: Potential to mentor junior designers, lead design initiatives within specific projects, and influence design best practices within the client organization.

• Portfolio Expansion: Gain experience with a large-scale, global brand, adding significant value to future career opportunities.

• Consulting Experience: Develop skills in adapting to new environments, stakeholder management, and delivering results as a consultant.

📝 Enhancement Note: This role offers a distinct path for growth within the specialized area of customer communication design and engagement. The "Senior" title suggests opportunities for leadership and strategic input, particularly valuable for a consultant role where demonstrating impact is key. The global retail context provides a robust backdrop for skill development and portfolio enhancement.

🌐 Work Environment

Office Type: Hybrid working model. This indicates a blend of remote work and in-office presence. The company has "modern offices in Stockholm."

Office Location(s): Vasagatan 28, Stockholm, 111 20, Sweden. This is a central Stockholm location, suggesting accessibility via public transport.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest a dynamic workspace that encourages interaction, both in-person and virtually.

• Tools & Technology: Expect access to standard design tools (Figma is a requirement) and potentially other collaboration or project management software used by the client.

• Team Interaction: Opportunities for regular interaction with design peers, product managers, engineers, and marketing stakeholders, fostering knowledge sharing and collective problem-solving.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week).

• The hybrid model allows for some flexibility in balancing remote and in-office work, though specific days in the office will need to be coordinated with the client team to facilitate collaboration.

📝 Enhancement Note: The hybrid nature of the role in a central Stockholm office is typical for modern tech and design roles. Candidates should be prepared for a mix of independent work and team-based collaboration, requiring strong communication skills and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV and portfolio through the provided link. A cover letter is not required; focus on answering screening questions.

• Portfolio Review: Initial screening will heavily rely on your portfolio. Ensure it clearly demonstrates your experience in product design, UI design, and specifically with owned communication channels (email, push notifications).

• Screening Questions: Prepare thoughtful responses to the screening questions, directly addressing how your skills and experience align with the role's requirements, especially regarding owned channels and data-driven design.

• Interviews (Likely 2-3 Rounds):

  • Hiring Manager/Team Lead Interview: Focus on your experience, design process, approach to collaboration, and understanding of the role's responsibilities. Be ready to walk through specific case studies from your portfolio.
  • Cross-functional Stakeholder Interview(s): Likely with representatives from Marketing, CRM, or Engineering to assess your ability to collaborate, understand business objectives, and communicate design rationale effectively.
  • Design Challenge/Workshop (Possible): You might be asked to complete a take-home design challenge or participate in an in-person/virtual workshop to assess your problem-solving skills and design approach in a simulated scenario relevant to owned channels.

• Final Interview/Offer: Discussions around terms, contract details, and onboarding.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio logically. Start with your strongest, most relevant case studies. For each case study, clearly outline: the problem, your role, the process followed, key decisions made, your solutions, and the measurable outcomes/impact.

• Highlight Owned Channels: Dedicate significant space to projects involving email, push notifications, SMS, or other direct communication channels. Explain the strategic considerations for these specific mediums.

• Show, Don't Just Tell: Use visuals (mockups, wireframes, prototypes, user flows) effectively. Embed interactive prototypes where possible.

• Quantify Results: Wherever possible, include metrics and data that demonstrate the success of your designs (e.g., increased open rates, click-through rates, conversion improvements, reduced churn).

• Explain Your "Why": Clearly articulate the reasoning behind your design choices, linking them back to user needs and business goals.

• Figma & Prototyping: Ensure your portfolio can be easily viewed and that any linked prototypes are functional.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the brief, the target audience, and the business objectives.

• Focus on Process: Demonstrate your problem-solving methodology. It's often more important than the final pixel-perfect solution.

• Communicate Clearly: Be prepared to present your approach and rationale concisely and effectively, whether in writing or verbally.

• Consider Constraints: Think about the technical limitations and business realities of designing for owned channels within a large retail organization.

📝 Enhancement Note: The interview process emphasizes practical application and demonstration of skills through the portfolio and potential challenges. Candidates need to tailor their portfolio and prepare to discuss specific projects related to customer communication and data-driven design. The absence of a cover letter means the screening questions and portfolio are paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency is a stated requirement.

• Prototyping Tools: Beyond Figma's capabilities, experience with tools like InVision, Principle, or Adobe XD for more advanced prototyping might be beneficial.

• Design Systems: Experience with creating or working within established design systems.

Analytics & Reporting:

• Web/App Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and engagement metrics.

• A/B Testing Tools: Experience with tools like Optimizely, VWO, or built-in platform A/B testing features to validate design hypotheses.

• Data Visualization Tools (Beneficial): Tools like Tableau, Power BI, or Looker Studio could be useful for understanding and presenting data insights, though not explicitly required.

CRM & Automation:

• CRM Platforms: Experience with major CRM systems (e.g., Salesforce, HubSpot, Microsoft Dynamics) or specific marketing automation platforms used in retail for managing customer data and communications.

• Email Marketing Platforms: Familiarity with platforms like Mailchimp, Campaign Monitor, Salesforce Marketing Cloud, or similar for designing and deploying email campaigns.

• Push Notification Services: Experience with platforms or services used for sending mobile push notifications.

• Integration Tools (Conceptual): Understanding how design elements integrate with backend systems and marketing automation workflows is valuable.

📝 Enhancement Note: Figma is the non-negotiable tool. Beyond that, familiarity with the broader MarTech stack, especially CRM and email marketing platforms, is crucial given the role's focus on owned channels. The ability to interpret data from analytics and A/B testing tools is also a key requirement.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving customer needs, ensuring that all communication is relevant, valuable, and user-friendly.

• Data-Driven Decision Making: Reliance on data and insights to guide design choices, measure impact, and drive continuous improvement in communication effectiveness.

• Collaboration & Teamwork: A strong emphasis on working effectively with cross-functional teams (Marketing, CRM, Engineering, Product) to achieve shared goals.

• Efficiency & Scalability: Designing solutions that are not only effective but also scalable and maintainable, utilizing design systems and reusable components.

• Innovation & Continuous Improvement: A proactive approach to exploring new ideas, testing hypotheses, and iterating on designs to stay ahead of customer expectations and market trends.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in product development cycles, working closely with other departments to ensure alignment and cohesive customer experiences.

• Open Communication: A culture that encourages open dialogue, constructive feedback, and transparent sharing of ideas and challenges.

• Agile & Iterative: Embracing agile methodologies where collaboration, rapid iteration, and adaptability are key to delivering value quickly.

• Shared Ownership: Fostering a sense of shared responsibility for the success of communication strategies and customer engagement initiatives.

📝 Enhancement Note: The values emphasize a blend of user advocacy, data discipline, and collaborative execution, which are essential for success in a GTM-focused design role within a large organization. The consultant must be able to quickly adapt to and embody these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Personalization with Scalability: Designing communication strategies that are highly personalized for individual customers while remaining scalable and manageable across a large customer base and diverse channels.

• Navigating Complex Stakeholder Landscapes: Effectively managing priorities and gaining buy-in from multiple cross-functional teams (Marketing, CRM, Product, Engineering) with potentially competing objectives.

• Data Integration & Interpretation: Translating complex qualitative and quantitative data into actionable design insights and then effectively communicating these insights to drive design decisions.

• Technical Constraints: Designing within the limitations of various email clients, push notification systems, and CRM platforms, ensuring designs render correctly and function as intended.

• Maintaining Brand Consistency: Ensuring a consistent brand voice and visual identity across a wide array of communication touchpoints, especially when enabling personalization.

Learning & Development Opportunities:

• Deep Dive into Retail CX: Gain in-depth experience in customer experience design within the dynamic global retail sector.

• Advanced Personalization Techniques: Learn and apply sophisticated personalization strategies and technologies within communication flows.

• MarTech Stack Expertise: Develop a stronger understanding of how CRM, marketing automation, and email platforms integrate and function within a large enterprise.

• Cross-functional Skill Development: Enhance skills in stakeholder management, strategic communication, and influencing without direct authority.

• Portfolio Enhancement: Work on high-impact projects for a global brand, significantly bolstering your professional profile.

📝 Enhancement Note: The challenges are common in large-scale GTM operations roles. The growth opportunities are significant, offering a chance to become a specialist in a highly in-demand area of customer engagement and digital communication strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a personalized email campaign for a specific customer segment. How would you ensure it aligns with the overall customer journey?" (Focus on your process, segmentation, and journey mapping.)

• "How do you leverage both qualitative user feedback and quantitative data to validate and iterate on designs for communication channels like push notifications?" (Highlight your data-driven approach and specific examples.)

• "Walk me through a time you had to balance competing priorities from different stakeholders (e.g., Marketing vs. Engineering) on a design project. How did you achieve alignment?" (Demonstrate your collaboration and negotiation skills.) Company & Culture Questions:

• "What interests you most about designing for owned channels in the retail industry?" (Show your understanding of the industry and the role's impact.)

• "How do you see your design approach contributing to the company's overall communication strategy and customer engagement goals?" (Connect your skills to business objectives.)

• "Describe a time you had to adapt your design process to fit within the constraints of a particular platform or system (e.g., email client limitations)." (Show your adaptability and problem-solving.) Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative. Clearly define the problem, your role, the challenge, your solution, and the impact.

• Visual Clarity: Use high-quality mockups, wireframes, and interactive prototypes. Ensure they are easy to understand and navigate.

• Data Emphasis: Be prepared to discuss the metrics associated with your projects. Quantify the impact of your design decisions whenever possible (e.g., "Increased CTR by 15%," "Improved conversion rates by X%").

• Process Walkthrough: Be ready to explain your design thinking, user research methods, decision-making rationale, and how you collaborated with others.

• Conciseness: Respect time limits. Focus on the most impactful aspects of your work and be prepared to answer specific questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a robust design process, and a clear understanding of the unique challenges and opportunities within owned channel communication for a retail brand. The portfolio is the primary artifact, so practice presenting it effectively.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the JobBusters AB portal, ensuring you attach your comprehensive design portfolio.

• Tailor your CV: Highlight experience relevant to product design, UI design, owned channels (email, push notifications), CRM, personalization, and data-driven design. Use keywords from the job description.

• Prepare for Screening Questions: Respond thoughtfully to all screening questions, directly addressing your experience with email/push notification design, Figma proficiency, and ability to use data to inform design.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating your end-to-end design process, with a strong emphasis on owned communication channels and measurable results. Be ready to walk through these case studies in detail.

• Research the Company: Understand the global retail landscape and the importance of owned channels for customer engagement and loyalty. Familiarize yourself with JobBusters AB as a consultancy.

• Practice Your Presentation: Rehearse presenting your portfolio case studies, focusing on clear communication of your process, rationale, and the impact of your work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.