Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: RethinkFirst

Location: Indianapolis, Indiana, United States

Job Type: FULL_TIME

Category: Product Design / UX/UI Design

Date Posted: 2026-05-04

Experience Level: 5-10 years

Remote Status: Remote OK

🚀 Role Summary

• Lead end-to-end product design for features and workflows across the RethinkFirst product ecosystem, encompassing RethinkBH, RethinkCare, and RethinkEd.

• Translate complex user, business, and technical challenges into intuitive, scalable, and polished SaaS product experiences.

• Leverage advanced Figma skills and cutting-edge AI-assisted tools for rapid prototyping, design exploration, and efficient collaboration within a dynamic environment.

• Actively contribute to the company's design system, ensuring consistency and scalability across multiple product lines while prioritizing the delivery of impactful user experiences.

📝 Enhancement Note: This role is positioned as a senior individual contributor, focusing heavily on hands-on feature design and the strategic application of AI in design workflows. The emphasis is on translating ambiguity into clarity and driving product impact through strong design craft and collaborative partnerships.

📈 Primary Responsibilities

• Spearhead the complete product design lifecycle for new features and existing workflows across RethinkBH, RethinkCare, and RethinkEd, ensuring user-centricity and business alignment.

• Develop comprehensive user flows, journey maps, wireframes, interactive prototypes, and high-fidelity mockups, coupled with detailed design specifications for engineering implementation.

• Utilize advanced Figma capabilities, including components, variants, auto layout, and prototyping, to create scalable design assets and support efficient team collaboration.

• Innovate with AI-assisted tools to rapidly build effective prototypes, explore diverse product ideas, clarify intricate interactions, and enhance communication of concepts to cross-functional teams.

• Experiment with AI-generated or AI-assisted prototypes to validate complex workflows, vividly demonstrate product concepts, and facilitate more productive discussions with product managers, engineers, and stakeholders.

• Accelerate the ideation, prototyping, research synthesis, documentation, critique, and iteration phases of the design process by thoughtfully integrating AI tools.

• Explore code-based or code-adjacent prototyping methods where beneficial to articulate nuanced interaction details, motion design, responsiveness, or specific product behaviors, without requiring an engineering background.

• Proactively share design work in progress, solicit and incorporate constructive feedback, and iterate rapidly to refine solutions.

• Guide cross-functional teams through ambiguity, shifting priorities, unclear requirements, and challenging trade-offs, fostering alignment and clarity.

• Present design work, prototypes, and strategic recommendations with confidence and clarity to diverse audiences, including cross-functional partners, stakeholders, and leadership.

• Integrate insights from user research, customer feedback, usability testing, and product analytics to inform and validate design decisions.

• Contribute to and evolve the company's design system by creating reusable components, promoting consistency, and ensuring feature work scales effectively across the product portfolio.

• Cultivate strong, collaborative relationships with product management, engineering, customer-facing teams, and business leadership.

• Bring a high level of energy, positivity, curiosity, and a proactive "can-do" mindset to tackle complex product challenges.

📝 Enhancement Note: The responsibilities highlight a blend of traditional product design craft and forward-thinking adoption of AI. The role requires not just execution but also leadership in navigating ambiguity and influencing cross-functional teams, emphasizing the "builder mentality" and proactive problem-solving.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating mastery of product design principles and execution is paramount. Relevant formal education in Design, Human-Computer Interaction, or a related field is beneficial.

Experience: A minimum of 5 years of dedicated experience in product design, UX/UI design, or a closely related digital product development role is required, with a demonstrated track record of delivering high-impact features.

Required Skills:

• Advanced proficiency in Figma, including mastery of components, variants, auto layout, advanced prototyping, library management, and design system workflows.

• Proven experience designing complex Software-as-a-Service (SaaS) products for web and/or mobile platforms.

• Demonstrated experience using AI tools for design exploration, rapid prototyping, concept validation, or accelerating design workflows.

• Comfort and aptitude for experimenting with AI-assisted, code-based, or code-adjacent prototyping tools to make product concepts tangible and effectively communicate interaction details.

• Strong understanding of user-centered design (UCD) principles, interaction design, visual design aesthetics, usability testing methodologies, and iterative product development processes.

• Ability to execute design work with speed and precision without compromising quality, clarity, or user needs.

• Demonstrated success in navigating ambiguous and fast-changing environments with competing priorities.

• Strong product judgment, with the ability to effectively balance user needs, business objectives, and technical constraints.

• Excellent communication, facilitation, storytelling, and presentation skills, with the ability to convey complex ideas clearly.

• Proven ability to influence stakeholders and guide cross-functional teams toward alignment without direct authority.

• A natural relationship-builder who actively listens, earns trust, and effectively brings people along in the design process.

• High energy, positivity, resilience, and a genuinely collaborative attitude towards team efforts.

Preferred Skills:

• Prior experience in healthcare, behavioral health, wellness, education, EdTech, caregiving, or human services sectors.

• Experience designing for B2B SaaS products.

• Experience working within startup, scale-up, or other fast-moving product development environments.

• Experience contributing to the creation or active maintenance of design systems.

📝 Enhancement Note: The "Required Skills" are heavily weighted towards practical application and adaptive learning, particularly concerning AI tools and navigating ambiguity. The "Preferred Skills" indicate a strategic interest in specific industry domains, suggesting that candidates with this background might have an advantage due to domain knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, detailing your process from problem identification to final execution.

• Evidence of thoughtful problem-solving, demonstrating how you approached complex challenges and arrived at effective solutions.

• Examples of polished design execution, highlighting visual design skills, interaction design patterns, and attention to detail.

• Tangible evidence of product impact, quantifying the results of your design contributions where possible (e.g., improved conversion rates, increased user satisfaction, reduced support tickets).

• Specific projects that highlight your experience with complex SaaS products and your ability to design for scalability.

Process Documentation:

• Clearly articulate your design process for each project, detailing discovery, research, ideation, prototyping, testing, and iteration phases.

• Document how you collaborated with product managers, engineers, and other stakeholders throughout the design lifecycle.

• Showcase your ability to translate complex requirements into clear user flows, wireframes, and high-fidelity designs.

• Provide examples of how you utilized AI tools to accelerate or enhance specific stages of your design process, such as rapid prototyping or concept exploration.

• Demonstrate your understanding of design system principles and how you’ve contributed to or leveraged design systems in your work.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating practical application of design skills, strategic thinking, and collaboration. A strong emphasis is placed on showcasing the use of AI tools and the ability to quantify design impact, reflecting the company's investment in modern design technologies and outcome-driven approaches.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in the US with 5-10 years of experience, particularly in remote roles, an estimated salary range of $110,000 - $150,000 annually is anticipated. This range can vary based on candidate experience, specific skill set, and negotiation.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) policy, including vacation, sick leave, and holidays.

• Retirement savings plan with employer matching (e.g., 401k).

• Opportunities for professional development, including training, conferences, and access to learning resources.

• Remote work flexibility, allowing for a better work-life balance.

• Potential for equity or stock options in a growing company.

• Employee wellness programs and resources.

Working Hours: Standard full-time work hours are expected, typically around 40 hours per week. While remote, candidates should be available to collaborate with teams across various time zones, particularly during core business hours for the Indianapolis region (America/Indiana/Indianapolis) to ensure effective cross-functional communication and project alignment.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for a Senior Product Designer in the US market with the specified experience level and the remote work arrangement. Benefits are standard for full-time roles and are inferred based on common offerings in tech companies of this nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the technology sector, specifically focusing on solutions for behavioral health, education, caregiving, workplace wellbeing, and human services. This positions RethinkFirst at the intersection of HealthTech, EdTech, and HR Tech, addressing critical human-centered needs through digital platforms.

Company Size: RethinkFirst is likely a scale-up or mid-sized growth company, indicated by its investment in AI and its multi-product ecosystem. This size typically offers a balance between the agility of a startup and the structure of a larger organization.

Founded: Founded in 2016, RethinkFirst has established itself over the past decade, suggesting a period of significant growth, product development, and market presence. This history implies a stable yet evolving organization.

Team Structure:

• The design team likely consists of multiple designers, including other product designers, UX researchers, and potentially a design operations specialist, supporting various product lines.

• This Senior Product Designer will likely report to a Design Lead, Director of Product, or Head of Design, working within product-focused pods or squads.

Methodology:

• Data-Driven Design: Decisions are informed by user research, product analytics, and customer feedback to ensure products meet user needs and business goals.

• Agile Development: The company likely follows agile methodologies, emphasizing iterative development, rapid prototyping, and continuous feedback loops.

• Human-Centered Design: A core philosophy that places the user at the forefront of all design and product development decisions, aiming for empathy and impactful solutions.

• AI Integration: Active exploration and implementation of AI tools to enhance design workflows, accelerate prototyping, and improve product capabilities.

Company Website: http://www.rethinkfirst.com

📝 Enhancement Note: The company culture appears to be forward-thinking, emphasizing innovation (AI), user impact, and collaborative problem-solving within a mission-driven context. The size suggests opportunities for significant influence while maintaining a degree of agility.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Product Designer, indicating a position of significant responsibility and autonomy. It requires a deep understanding of design principles, advanced tool proficiency, and the ability to lead design initiatives independently. Senior designers are expected to mentor junior team members, contribute to design strategy, and drive complex projects from conception to delivery.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager, Director of Product Design, or Head of Design. They will work collaboratively within cross-functional product teams, reporting functionally to design leadership and project-wise to product managers or tech leads for specific initiatives.

Operations Impact: The impact of this role is directly tied to the usability, clarity, and effectiveness of RethinkFirst's product ecosystem. By designing intuitive user experiences, the Senior Product Designer contributes to improved user adoption, increased customer satisfaction, better outcomes in behavioral health and education, and ultimately, the company's revenue growth and market position. The strategic use of AI in design further amplifies this impact by enabling faster iteration and more informed decision-making.

Growth Opportunities:

• Design Leadership: Progression to Lead Product Designer, Design Manager, or Director of Product Design, overseeing teams and setting design strategy.

• Specialization: Deepening expertise in specific areas such as AI-driven design, design systems, user research, or specific product domains (e.g., HealthTech).

• Cross-Product Influence: Taking on design leadership for larger, more complex initiatives that span multiple product lines, influencing product strategy at a higher level.

• Mentorship: Developing leadership skills by mentoring junior designers and contributing to the growth of the design team.

• Innovation: Leading the charge in adopting and refining new design tools and methodologies, such as advanced AI prototyping techniques.

📝 Enhancement Note: The growth path for a Senior Product Designer at RethinkFirst appears to offer opportunities for both vertical advancement into management and horizontal specialization within design disciplines or product areas, with a particular emphasis on emerging technologies like AI.

🌐 Work Environment

Office Type: While the role is designated as "TELECOMMUTE" and "Remote OK," suggesting a remote-first or heavily remote-friendly culture, RethinkFirst may maintain a physical office presence in Indianapolis. This could offer hybrid work options or occasional in-person team gatherings.

Office Location(s): The primary derived location is Indianapolis, Indiana, United States. The company may have other satellite offices or a headquarters in this region. Specific details about office amenities or accessibility would depend on whether the company opts for a hybrid model.

Workspace Context:

• Remote Collaboration: The primary workspace will be a remote setup, requiring self-discipline and effective digital communication tools.

• Digital Tools: Access to a robust suite of digital design and collaboration tools, including Figma, project management software, and communication platforms like Slack or Microsoft Teams.

• Cross-functional Interaction: Opportunities for frequent virtual interactions with colleagues across product, engineering, and other departments, fostering a collaborative and integrated work environment.

Work Schedule: A standard 40-hour work week is expected, with flexibility inherent in a remote role. However, availability for core collaboration hours, particularly aligning with the Indianapolis time zone (America/Indiana/Indianapolis), is crucial for effective real-time teamwork, design critiques, and stakeholder meetings.

📝 Enhancement Note: The "TELECOMMUTE" and "Remote OK" designations indicate a strong preference for remote work. The mention of Indianapolis as a location likely signifies the company's headquarters or a significant operational base, which might influence team cohesion and potential for optional in-office collaboration for those geographically closer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, role understanding, and cultural fit.

• Portfolio Presentation & Design Challenge: This is a critical stage. Candidates will be asked to present their portfolio, highlighting 2-3 key projects that demonstrate end-to-end design, problem-solving, and impact, with a focus on their use of Figma and AI tools. A design challenge may be assigned, either take-home or a live exercise, to assess problem-solving skills, design thinking, and execution under pressure.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially other Designers to evaluate collaboration style, technical understanding, and ability to articulate design decisions.

• Leadership Interview: A final interview with design leadership (e.g., Head of Design, VP of Product) to discuss strategic thinking, leadership potential, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase the required skills: complex SaaS design, end-to-end process, AI tool application, and quantifiable impact.

• Tell a Story: For each project, clearly articulate the problem, your role, the process (including AI usage), the solutions, and the outcomes. Use visuals effectively to support your narrative.

• Highlight AI Integration: Explicitly detail how you used AI tools in your workflow, the benefits achieved (e.g., speed, exploration, clarity), and any learnings.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs. If direct metrics aren't available, discuss qualitative feedback or anticipated impact.

• Focus on Figma Mastery: Be prepared to discuss your Figma techniques, component strategies, and how you leverage its features for efficiency and collaboration.

• Prepare for Ambiguity: Have examples ready of how you've navigated unclear requirements or shifted priorities.

Challenge Preparation:

• Understand the Scope: If a design challenge is provided, thoroughly understand the problem statement, target users, and business objectives.

• Think Aloud: During a live challenge, articulate your thought process, assumptions, and decisions clearly.

• Prioritize: Focus on the most critical aspects of the problem. It's better to deliver a well-reasoned partial solution than a rushed, incomplete one.

• Consider AI: Think about how AI tools could be applied to solve the challenge or accelerate your solution.

• Practice Presentation: Rehearse presenting your work concisely and confidently.

📝 Enhancement Note: The interview process emphasizes a practical demonstration of skills, particularly through portfolio review and design challenges. The integration of AI into the design process is a key evaluation criterion, so candidates must be prepared to articulate their experience and understanding of these tools.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, UI design, prototyping, and design system management. Advanced proficiency is essential.

• AI-Assisted Design Tools: Various AI platforms for rapid prototyping, ideation, asset generation, research synthesis, or workflow acceleration. Specific tools may vary but comfort with AI technology is key.

• Prototyping Tools: Beyond Figma's built-in capabilities, experience with specialized prototyping tools for more complex interactions or motion might be beneficial.

• Collaboration Platforms: Tools like Slack, Microsoft Teams, or similar for real-time communication and team coordination.

Analytics & Reporting:

• Product Analytics Tools: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar to understand user behavior and inform design decisions.

• User Feedback Platforms: Tools for collecting and analyzing customer feedback, usability testing results, and surveys.

CRM & Automation:

• While not a primary focus for a designer, an understanding of how CRM systems (e.g., Salesforce) and marketing automation platforms integrate with the user experience can be beneficial for context.

📝 Enhancement Note: The technology stack heavily emphasizes Figma and AI-driven design tools. Proficiency in these areas is critical. Familiarity with product analytics is also important for data-informed design, highlighting a data-centric approach within the design team.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, ensuring products are intuitive, effective, and valuable.

• Impact-Driven: A focus on delivering tangible outcomes that improve user lives and contribute to business success.

• Innovation & Experimentation: Embracing new technologies, particularly AI, and fostering a culture where experimentation and learning are encouraged.

• Collaboration: Valuing teamwork, open communication, and the ability to build strong partnerships across disciplines to achieve shared goals.

• Clarity & Simplicity: Striving to bring clarity to complex problems and design solutions that are easy to understand and use.

• Builder Mentality: Proactively taking ownership, learning quickly, and driving projects forward with enthusiasm and resilience.

Collaboration Style:

• Cross-functional Integration: Designers are embedded within product teams, working hand-in-hand with Product Managers and Engineers from discovery through delivery.

• Open Feedback Culture: Encouraging constructive critique and open dialogue to continuously improve design quality and product effectiveness.

• Knowledge Sharing: Actively sharing insights, best practices, and learnings across the design team and broader organization.

• Iterative Approach: Embracing a continuous improvement mindset, where designs are refined based on feedback and data.

📝 Enhancement Note: The company values emphasize a blend of mission-driven purpose, technical innovation, and strong collaborative execution. The "builder mentality" is highlighted as a key cultural attribute for individuals in this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Dealing with complex, multifaceted problems where requirements may be unclear or evolving, requiring strong problem-framing and strategic thinking.

• Balancing Priorities: Managing competing demands from multiple product lines, stakeholders, and strategic initiatives, requiring effective prioritization and time management.

• AI Integration Learning Curve: Staying current with rapidly evolving AI technologies and effectively integrating them into design workflows, which may involve experimentation and adaptation.

• Cross-functional Alignment: Ensuring consistent design vision and execution across different product teams and business units, fostering consensus and buy-in.

• Quantifying Design Impact: Demonstrating the ROI of design contributions, especially in areas where direct attribution can be challenging.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in AI-assisted design tools and methodologies, becoming a subject matter expert within the company.

• Advanced Figma Techniques: Master new features and workflows within Figma, potentially contributing to advanced design system development.

• Domain Expertise: Gain in-depth knowledge of behavioral health, education, or caregiving sectors, enhancing the ability to design for these specific user needs.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and contribute to design strategy.

• Industry Exposure: Attending relevant design conferences, workshops, and webinars to stay abreast of industry trends and best practices.

📝 Enhancement Note: The challenges are framed around the complexities of a growing tech company with multiple product lines and a focus on emerging technologies. The growth opportunities are tied to developing specialized skills and advancing leadership capabilities, particularly in the context of AI and domain expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex problem with ambiguous requirements. How did you approach it, and what was the outcome?" (Focus on your process, problem-framing, and ability to bring clarity.)

• "How have you used AI tools in your design process? Provide a specific example of how AI helped you achieve a better outcome or accelerate your work." (Be ready to detail tools used, your specific application, and measurable benefits.)

• "How do you balance user needs, business goals, and technical constraints when making design decisions?" (Prepare examples of trade-offs and your decision-making framework.)

Company & Culture Questions:

• "What interests you about RethinkFirst's mission, particularly our work in behavioral health, education, or caregiving?" (Research the company's products and mission.)

• "How do you approach collaboration with product managers and engineers?" (Emphasize your partnership approach and how you integrate feedback.)

• "What does a 'builder mentality' mean to you, and how have you demonstrated it in your work?" (Connect this to your proactive approach and ability to deliver.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically: Problem -> Your Role & Process (incl. AI) -> Solutions -> Outcomes/Impact.

• Focus on Your Contribution: Clearly articulate what you did, especially in collaborative projects.

• Showcase AI in Action: Dedicate specific slides or talking points to how you leveraged AI. Be ready for follow-up questions about the tools, your prompts, and the results.

• Visual Storytelling: Use high-quality visuals of your designs and prototypes. Annotate key decision points or interactions.

• Practice Your Narrative: Rehearse your presentation to ensure it flows smoothly, stays within the allotted time, and highlights your key strengths. Be prepared to answer questions about your design choices and their rationale.

📝 Enhancement Note: Interview preparation should strongly emphasize showcasing AI tool usage and the ability to navigate ambiguity. Candidates should be ready to articulate their design process, demonstrate tangible impact, and connect their skills to RethinkFirst's mission and values.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided application link on the RethinkFirst careers portal.

• Customize Your Resume: Tailor your resume to highlight keywords from the job description, such as "Product Design," "UX/UI Design," "Figma," "AI-Assisted Prototyping," and "SaaS Design." Quantify your achievements with metrics wherever possible to demonstrate impact.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best exemplify your skills in end-to-end design, problem-solving, advanced Figma usage, and your experience with AI tools. Ensure each project clearly outlines the problem, your process, your specific contributions, and the resulting impact.

• Prepare Your Presentation: Practice presenting your portfolio projects concisely and compellingly. Be ready to articulate your design decisions, your collaborative approach, and specifically how you've utilized AI in your workflow.

• Research RethinkFirst: Gain a deep understanding of RethinkFirst's products (RethinkBH, RethinkCare, RethinkEd), their mission, and their target industries (behavioral health, education, caregiving). Be prepared to discuss why you are drawn to their work and how your skills align with their values and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.