Senior Product Designer at Lyst

📍 Job Overview

Job Title: Senior Product Designer

Company: Lyst

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-08-11

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

Drive the user experience (UX) and user interface (UI) design for innovative AI-driven features within Lyst's global fashion shopping platform.
Translate complex user needs, derived from qualitative and quantitative research, into intuitive and engaging product designs.
Develop and maintain a robust, scalable design system to ensure consistency and efficiency across all platforms, including native mobile apps (iOS/Android) and web.
Foster a culture of design excellence through mentoring junior designers and actively participating in feedback sessions.
Collaborate closely with product, engineering, and user research teams to deliver high-quality, user-centered product experiences.

📝 Enhancement Note: This role is positioned within the Member Experience team, indicating a strong focus on enhancing the end-user journey and customer engagement through thoughtful design, particularly leveraging AI capabilities. The emphasis on AI-native and AI-augmented experiences suggests a forward-thinking approach to product development.

📈 Primary Responsibilities

Partner with the Product Design Lead and product managers to define and execute the UX/UI strategy for new AI-powered features and product enhancements.
Conduct user research, analyze data, and synthesize insights to inform design decisions and identify opportunities for product improvement.
Create high-fidelity mockups, interactive prototypes, and detailed design specifications to effectively communicate design concepts to engineering and stakeholders.
Maintain and evolve the company's design system, ensuring its integrity, scalability, and accessibility across all product touchpoints.
Mentor and guide junior product designers, providing constructive feedback and fostering their professional development.
Collaborate closely with engineering teams to ensure the faithful and efficient implementation of designs, bridging the gap between concept and execution.
Present and advocate for design solutions to cross-functional stakeholders, articulating the rationale and user impact with clarity and confidence.
Stay abreast of emerging trends in AI, product design, and the fashion e-commerce landscape, integrating relevant innovations into Lyst's product strategy.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership, hands-on execution, and team mentorship. The emphasis on AI-driven features and the fashion e-commerce domain suggests that candidates with experience in these areas will be highly valued. The need to pitch and defend design thinking indicates strong communication and persuasion skills are critical.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and expertise in product design, UX, and UI is expected.

Experience: 5-10 years of progressive experience in product design, with a significant focus on digital products, preferably within e-commerce or fashion sectors.

Required Skills:

Proven expertise in product design, with a deep understanding of UX principles and UI best practices.
Strong fluency in designing AI-native or AI-augmented product experiences.
Demonstrated ability to build, maintain, and scale design systems across multiple platforms.
Proficiency with design and prototyping tools such as Figma, and familiarity with collaborative coding environments like Replit and AI tools like Claude.
Experience designing for native mobile applications (iOS and Android) and web interfaces.
Exceptional collaboration skills, with a proven ability to work effectively with product managers, user researchers, and engineers.
A genuinely user-centered approach, with a solid understanding of both qualitative and quantitative user research methodologies.
Commercial acumen and an understanding of business objectives, with the ability to align design decisions with business goals.
Ability to manage multiple fast-moving projects concurrently without compromising quality.
Keen eye for detail and a passion for creating delightful user experiences.
Openness to giving and receiving direct feedback to foster continuous improvement. Preferred Skills:
Direct experience within the fashion or e-commerce industry.
Experience in mentoring junior designers and fostering design team growth.
Familiarity with data analysis tools and techniques to inform design decisions.

📝 Enhancement Note: The requirement for experience with AI-native/augmented experiences and tools like Figma, Replit, and Claude is a critical differentiator for this role, signaling Lyst's commitment to leveraging advanced technology. The preferred experience in fashion or e-commerce, while not a prerequisite, would provide a significant advantage in understanding the Lyst user base and market dynamics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a range of product design projects across different platforms (web, iOS, Android).
Case studies demonstrating the ability to translate ambiguity into clear, user-centered UX/UI solutions.
Examples of design system components, their application, and how they contribute to product consistency and scalability.
Prototypes and high-fidelity mockups that effectively communicate design intent and user flows.
Evidence of collaboration with cross-functional teams (product, engineering, research) in the design process. Process Documentation:
Demonstrations of how user research and data analysis were integrated into the design process to drive decisions.
Examples of workflow optimization and iterative design improvements based on feedback and performance metrics.
Case studies highlighting the successful implementation of AI-driven features or AI-augmented design processes.
Documentation or examples of how design systems were developed, maintained, and scaled.

📝 Enhancement Note: The emphasis on a portfolio that proves the ability to turn ambiguity into great UX/UI, coupled with experience in AI-native/augmented product experiences, suggests that candidates should focus on showcasing complex problem-solving and innovative application of technology in their portfolio. Demonstrating the impact of design systems and the collaborative process will be key.

💵 Compensation & Benefits

Salary Range: Based on the Senior Product Designer title, 5-10 years of experience, and London location, a competitive salary range is estimated between £70,000 - £100,000 per annum. This estimate considers industry benchmarks for experienced product designers in the UK tech sector and Lyst's position as a significant player in fashion e-commerce.

Benefits:

Holiday Allowance: 29 holidays per year, in addition to 8 statutory bank holidays.
Competitive Family Leave Package: Includes Enhanced Family Leave, paid Time off for Dependents, and Support for Fertility Treatment & Loss.
Clothing Benefit: Annual clothing allowance for use on Lyst, starting at £250 and increasing up to £1,000 with length of service.
Private Healthcare: Comprehensive healthcare scheme provided by Vitality.
Training Allowance: Annual £1,000 allowance for conferences, industry events, training courses, and resources.
Pension Scheme: Standard pension scheme with employee and employer contributions.
Cycle-to-Work Scheme: For purchasing bicycles through a voucher system.
Social Events: Frequent company-wide and team social events, interest-based groups.

Working Hours: A standard 40-hour work week is implied, with a hybrid model allowing for flexibility.

📝 Enhancement Note: The salary range is an estimation based on industry standards for a Senior Product Designer in London. The benefits package is extensive, reflecting Lyst's commitment to employee well-being, professional development, and work-life balance, with a notable perk being the clothing allowance relevant to their core business.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global fashion shopping platform, e-commerce, technology, AI. Lyst operates at the intersection of fashion retail and advanced technology, aiming to transform the future of fashion shopping through AI.

Company Size: Lyst is a significant player in the fashion tech space, with a substantial global reach. While exact numbers aren't provided, its operation catering to 160M shoppers and partnerships with 27,000 brands indicate a large, established, and growing organization. The acquisition by Zozo further signifies its scale and ambition.

Founded: Lyst was founded in London in 2010. Joining Zozo in 2025 marks a new phase of accelerated growth and strategic expansion.

Team Structure:

The role is within the "Member Experience" team, focusing on enhancing shopper engagement and satisfaction.
This team likely comprises Product Designers, User Researchers, Product Managers, and potentially UX writers.
Collaboration extends across engineering teams, product leadership, and potentially marketing and data science for AI initiatives. Methodology:
Data-Driven Design: Strong emphasis on using qualitative and quantitative research to inform design decisions.
AI Integration: Actively exploring and implementing AI to transform user experiences and internal processes.
Agile Development: Implied by close collaboration with engineering and the need to iterate quickly.
Design System Approach: Commitment to maintaining consistency and scalability through a robust design system.

Company Website: https://www.lyst.com/

📝 Enhancement Note: Lyst's positioning as a fashion tech innovator with a strong focus on AI integration, combined with its recent acquisition by Zozo, suggests a dynamic and forward-thinking work environment. The emphasis on member experience indicates a customer-centric approach, with design playing a pivotal role in achieving business objectives within the competitive fashion e-commerce market.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position. It involves not only individual contribution but also mentorship and strategic input into the product's design direction. The role demands a blend of deep design craft, strategic thinking, and leadership potential.

Reporting Structure: The Senior Product Designer will likely report to a Product Design Lead or Head of Design within the Member Experience team. They will work hand-in-hand with Product Managers and collaborate closely with User Researchers and Engineering leads.

Operations Impact: The role has a direct impact on Lyst's core business by enhancing the member experience, driving engagement, and ultimately influencing conversion rates and customer loyalty. The successful implementation of AI-driven features can significantly differentiate Lyst in the market and contribute to its growth objectives.

Growth Opportunities:

Leadership Development: Opportunities to mentor junior designers, lead design initiatives for new features, and potentially grow into a Design Lead role.
Skill Specialization: Deepen expertise in AI-driven product design, fashion e-commerce UX, and advanced design system management.
Cross-Functional Exposure: Gain exposure to AI development, product strategy, and business operations through close collaboration with various departments.
Industry Influence: Contribute to shaping the future of fashion shopping through innovative design and technology.

📝 Enhancement Note: The Senior Product Designer role offers a clear path for career advancement within Lyst, moving from individual contribution and mentorship towards potential leadership positions. The focus on AI and e-commerce provides specialized growth opportunities within a high-demand field.

🌐 Work Environment

Office Type: Hybrid work model, with a requirement for in-office collaboration on Tuesdays and Thursdays. The remaining days offer flexibility for remote work or office presence. This approach aims to balance focused individual work with essential team collaboration and community building.

Office Location(s): London, England, United Kingdom. Specific office details are not provided, but it's implied to be a modern workspace designed to foster collaboration.

Workspace Context:

Collaborative Environment: The hybrid model, with designated office days, is designed to encourage spontaneous collaboration, team bonding, and knowledge sharing.
Tools & Technology: Access to industry-standard design tools (Figma, Replit, Claude) and modern technology infrastructure to support design and development workflows.
Team Interaction: Opportunities for direct interaction with product, research, and engineering teams, fostering a cohesive and efficient working environment.

Work Schedule: A standard 40-hour work week is typical, with the hybrid arrangement offering flexibility on remote days. The focus is on delivering results and impactful design rather than strict adherence to hours.

📝 Enhancement Note: The hybrid work environment at Lyst is structured to maximize both focused individual work and in-person team synergy. The designated office days are crucial for fostering culture and collaborative problem-solving, which is particularly important for complex design challenges involving AI.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of CV and portfolio to assess qualifications and relevant experience.
Hiring Manager/Lead Interview: Discussion about your background, design philosophy, and fit with the team and company culture. This stage will likely include questions about your approach to AI in design and your experience with design systems.
Design Challenge/Portfolio Review: A practical exercise or in-depth review of your portfolio, focusing on your process, problem-solving skills, and ability to articulate design decisions. Expect to present case studies demonstrating your impact.
Cross-functional Interviews: Meetings with members of the product, research, and engineering teams to evaluate collaboration skills and technical understanding.
Final Interview: Potentially with a senior leader to discuss strategic alignment and overall fit.

Portfolio Review Tips:

Showcase AI Experience: Highlight projects where you've worked with AI-driven features or augmented design processes. Explain the challenges and your innovative solutions.
Detail Your Process: For each project, clearly articulate the problem, your research methodology, design iterations, decision-making rationale, and the final outcome. Emphasize how you turned ambiguity into clarity.
Design System Mastery: Include examples of your work on design systems, demonstrating your understanding of scalability, consistency, and governance.
Quantify Impact: Where possible, use metrics to demonstrate the success of your designs, such as improvements in user engagement, conversion rates, or task completion times.
Tailor to Lyst: Research Lyst's current product and brand. Consider how your skills and past work align with their goals, particularly in fashion e-commerce and AI integration.

Challenge Preparation:

Anticipate AI-Related Scenarios: Be prepared for design challenges that involve leveraging AI to solve user problems or enhance existing features.
Practice Pitching: Rehearse presenting your design thinking and solutions concisely and persuasively, as you'll need to defend your ideas to stakeholders.
Focus on Collaboration: Prepare to discuss how you would collaborate with engineers and researchers, understanding their perspectives and constraints.

📝 Enhancement Note: The interview process emphasizes practical application and collaborative skills. A strong portfolio that clearly demonstrates experience with AI in design, robust design systems, and a user-centered approach will be critical. Candidates should be ready to articulate their thought process and the impact of their work.

🛠 Tools & Technology Stack

Primary Tools:

Figma: The core tool for UI design, prototyping, and collaboration. Proficiency is essential.
Replit: Likely used for collaborative coding and potentially for prototyping or testing AI integrations.
Claude: A specific AI model/tool, indicating Lyst's direct engagement with AI development and experimentation. Familiarity or a willingness to learn is key.

Analytics & Reporting:

Tools for analyzing user behavior, A/B testing results, and performance metrics. Specific tools are not named but would include standard analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) or internal dashboards. CRM & Automation:
While not directly a design tool, understanding how CRM systems and automation influence user journeys and data collection would be beneficial.

📝 Enhancement Note: Lyst's explicit mention of Figma, Replit, and Claude indicates a modern, technically advanced design and development environment. Candidates should be comfortable with these tools and demonstrate a proactive attitude towards learning and utilizing new technologies, particularly in the AI space.

👥 Team Culture & Values

Operations Values:

User-Centricity: A fundamental value driving all design decisions, ensuring the member experience is paramount.
Innovation & AI Focus: Actively seeking and implementing cutting-edge AI solutions to transform fashion shopping.
Collaboration: Fostering strong partnerships across product, engineering, and research to achieve shared goals.
Excellence & Quality: A commitment to delivering high-quality, polished, and delightful user experiences.
Continuous Improvement: Embracing direct feedback and a culture of learning to constantly sharpen craft and support team growth.

Collaboration Style:

Cross-functional Integration: Working closely with Product Managers for strategy, User Researchers for insights, and Engineers for implementation.
Feedback-Driven: An open environment for giving and receiving constructive feedback to enhance designs and processes.
Agile and Iterative: A fast-paced approach, comfortable with iterating on designs based on user feedback and business needs.
Shared Ownership: Encouraging a sense of collective responsibility for the product's success.

📝 Enhancement Note: Lyst's culture appears to value innovation, user focus, and collaborative problem-solving, particularly in the context of leveraging AI within the fashion e-commerce sector. The emphasis on continuous improvement and direct feedback suggests a mature and growth-oriented team environment.

⚡ Challenges & Growth Opportunities

Challenges:

AI Integration Complexity: Designing intuitive and effective AI-powered features that genuinely enhance the user experience without being overly complex or intrusive.
Balancing Ambiguity and Clarity: Navigating a fast-paced environment with evolving AI capabilities and translating abstract concepts into concrete, user-friendly designs.
Maintaining Design System Scalability: Ensuring the design system remains robust and adaptable as new features, platforms, and AI functionalities are introduced.
Cross-Functional Alignment: Effectively communicating design rationale and gaining buy-in from diverse stakeholders with varying technical and business perspectives.

Learning & Development Opportunities:

AI Design Specialization: Opportunity to become a leader in designing AI-driven product experiences within the fashion tech industry.
Design System Leadership: Potential to take a leading role in evolving and governing a large-scale design system.
Mentorship and Coaching: Develop leadership skills by mentoring junior designers and contributing to the growth of the design team.
Industry Exposure: Access to training allowances for conferences and events, staying at the forefront of design and AI trends.

📝 Enhancement Note: The challenges presented are inherent to a role focused on innovation at the intersection of AI and e-commerce. The growth opportunities are substantial, offering a chance to shape a cutting-edge product and advance one's career in a high-impact area.

💡 Interview Preparation

Strategy Questions:

"Describe a time you designed an AI-native or AI-augmented product experience. What were the key challenges, and how did you address them?" (Focus on your process, user research, and the impact of AI.)
"How do you approach building and scaling a design system? Walk us through a successful implementation you were part of." (Highlight your understanding of consistency, governance, and collaboration.)
"Imagine we want to use AI to personalize fashion recommendations more effectively. How would you approach designing this feature, considering user privacy and discoverability?" (Demonstrate your user-centered thinking and AI application.) Company & Culture Questions:
"Why are you interested in Lyst and the fashion e-commerce industry specifically?" (Show your research and passion for the domain.)
"How do you handle direct feedback on your designs, especially from engineers or product managers who may have different perspectives?" (Emphasize your collaborative and growth-oriented mindset.)
"How would you contribute to Lyst's culture of continuous improvement and design excellence?" (Connect your values and experience to Lyst's stated culture.) Portfolio Presentation Strategy:
Structure: Begin with a brief overview of Lyst and the role. Then, present 2-3 key case studies, focusing on your most relevant work (AI, e-commerce, design systems).
Narrative: For each case study, clearly articulate the problem, your role, your process (research, ideation, design, testing), the solutions you implemented, and the measurable impact.
Visuals: Use high-quality visuals, mockups, prototypes, and data where appropriate. Ensure your design system work is clearly showcased.
AI Focus: Explicitly discuss how AI was leveraged or could be leveraged in your projects.
Interaction: Be prepared for questions and discussions throughout your presentation. Engage with the interviewers and show your collaborative spirit.

📝 Enhancement Note: Preparation should focus on articulating a clear, data-informed, and user-centered design process, with a strong emphasis on AI integration and design systems. Demonstrating an understanding of Lyst's business and culture will be crucial for success.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided link on Workable.
Tailor Your Resume: Highlight experience with product design, UX/UI, design systems, AI-driven products, and e-commerce. Use keywords from the job description.
Curate Your Portfolio: Select 2-3 of your strongest projects that best demonstrate your skills in AI-native design, mobile/web application design, and design system development. Ensure case studies are detailed and showcase your process and impact.
Prepare Your Pitch: Practice presenting your portfolio and design process concisely, focusing on how you tackle ambiguity and leverage technology. Be ready to discuss your experience with Figma, Replit, and AI tools.
Research Lyst: Understand their business model, target audience, recent news (like the Zozo acquisition), and current product offerings. Consider how your design philosophy aligns with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer